MAD//Anywhere
Punchy, interactive + truly global - welcome to MAD//Anywhere, a fast-paced LIVE digital event experience for the global marketing community. Any location, any screen, any time, MAD//Anywhere will satisfy your appetite for the latest trends in marketing, advertising + innovation. Be connected. Be inspired. Be part of the conversation!
MAD//Anywhere
09:49-09:55
Welcome from your host...Paul Frampton, President - EMEA + APAC, Control v Exposed Paul Frampton, President, International (EMEA & APAC), Control v Exposed
09:55-10:10
The secret diary of eve sleep, aged 6 and ¼ Cheryl Calverley, CEO, Eve Sleep
10:11-10:18
Data Driven Digital – The future for FMCGs Andrew Muzzelle, Digital Media Director, Nectar360
10:19-10:31
Revealing The Hidden Audience Berkan Tunaboylu, MEA Media Director, GlaxoSmithKline
10:32-10:47
Are you Ready for a Post-Cookie World? Denise Leone, Global Strategic Partnership Director, DoubleVerify Mia Mulch, Managing Director, Programmatic, OMG UK
10:48-10:55
First-Party Data: Why it's Critical to a Marketer's 2021 Strategy Claire Feeney, Product Marketing Manager, OneTrust PreferenceChoice
10:56-11:03
Why would you kill your best performing channel? Mumtaz Khamker, Global Head of Strategic Growth, Webgains Natasha McKenzie, Chief Marketing Officer, Webgains
11:07-11:19
The CMOs data-driven growth strategy Jasper Martens, Chief Marketing Officer, PensionBee
11:20-11:27
Cookies are quickly going stale. First-party data is a marketer's new secret ingredient Alan Botwright, Master Solutions Architect, Acquia
11:28-11:40
Fireside chat with GoCompare. Hosted by Paul Frampton Paul Frampton, President, International (EMEA & APAC), Control v Exposed Peter Sensier, Director of Digital Marketing, GoCompare
11:41-11:48
What effect has the pandemic had on the portrayal of women in advertising? Rebecca Waring, Global VP Insight and Solutions, Unruly
11:49-11:56
The single biggest reason your ads look crap Jason Trout, Global Chief Digital Officer, Peach
11:57-12:09
Human Media Dominic Carter, Group Chief Commercial Officer, News UK
12:10-12:17
How Respectful Advertisers Capture Attention and Win Business Daniel Ginns, UK Country Manager, Taboola
12:18-12:30
As John Doerr says, 'you can’t invent the future, the next best thing is to fund it' June Angelides MBE, Investor, Entrepreneur and Speaker, Samos Investments
12:31-12:38
How not to screw up in glocal marketing with social media insights Alina Hura, Global Marketing Manager, YouScan
12:39-12:51
The "Rebel Alliance" - how Bookshop.org has brought together hundreds of independent bookshops to take on Amazon Andy Hunter, Chief Executive Officer, Bookshop.org
12:52-12:59
What is rich business messaging and how brands can build the perfect conversational ad experience Steve Godman, Development Director, Future Messaging, imimobile, now part of Cisco Tim Green, Features Editor, MEF (Mobile Ecosystem Forum)
13:00-13:03
Summary of the key themes that emerged from the morning sessions Paul Frampton, President, International (EMEA & APAC), Control v Exposed
13:04-13:54
Walgreens Innovation Pitch Jeremy Basset, CEO, Co:Cubed Marni Allen, Director, WBA Consumer Healthcare Futures, Walgreens Boots Alliance
14:05-14:06
Summary of upcoming afternoon sessions, Polls + Competitions Tom Ollerton, Founder, Automated Creative
14:07-14:19
The Empower Economy: Why Human-First is the Future Luciana Cavalho, Technologist + CMO, Mindcheck
14:20-14:27
Cookies will die - but it won’t kill cross-media audience measurement Mogens Storgaard Jakobsen, Chief Sales Officer and Co-founder, AudienceProject
14:28-14:35
Are all influencers attention seekers? Ben Jeffries, CEO + Co-founder, Influencer
14:36-14:48
We pick ourselves up and we start again; selling holidays through the tiers Steve Seddon, Brand Marketing Director, On The Beach Sam Walker, Executive Creative Director, Uncommon
14:49-14:56
WTF is ✨true✨ content engagement and how do I get that?! Dino Kuckovic, Director of Community + Events, Falcon.io
14:57-15:09
The surprising power of doing things properly Dom Dwight, Marketing Director, Yorkshire Tea
15:10-15:17
A “Great British Bake-off”? A Recipe for CTV success in the UK Steve Martin, MD of International Data & TV, LiveRamp
15:24-15:36
O2 - Emerging Stronger Nina Bibby, Chief Marketing Officer, O2
15:37-15:44
Social Amplification: A snapshot into your Influencer Marketing potential Anna Jorysz, Display & Creative Director - Incubeta UK
15:45-15:52
A little less conversation (about attention); a little more action (about attention) Mike Follett, Managing Director, Lumen
15:53-16:05
How can brands make a difference? Rebecca Baron, Head of Activism and Social Mission, Ben & Jerry's
16:06-16:13
The Mantis Shrimp and Marketing: Learning from nature’s most sensational animal, to dominate your ecosystem Jeremy King, CEO & Founder, Attest
16:14-16:21
Will You Accept This Rose: Tips to Increase Engagement in 2021 David Moeller, Head of Content Marketing, Mitto
16:21-16:31
Advertisers Watching Ads: LIVE Seb Bardin, Digital Product Owner, Unilever Sam Dolan, Head of Marketing - Aunt Bessie's, Birds Eye Jeremy Waite, Global Communications Designer, IBM UK
16:32-16:37
Wrap up and Summary of UK focused sessions Tom Ollerton, Founder, Automated Creative
16:38-16:40
Welcome to our USA focused sessions Ellie Edwards-Scott, Co-founder // The Advisory Collective
16:41-16:58
What can Marketers learn from Biden's Election Victory? Teddy Goff, Partner, Precision Strategies
16:59-17:16
Clarity in the age of confusion, what really matters to marketers in 2021 Tom Goodwin, Author
17:17-17:34
“This is Just The Intermission” – Experiential Marketing in the time of COVID Ronnie Yoked, Head of Experiential, Anheuser-Busch
17:41-17:58
The Future of Immersive Entertainment Steven Moy, Global CEO, Barbarian Bill Simmons, VP Product Management, Roku
17:59-18:16
A Curious Conversation about Empathy? Mordecai, Principal, Mordecai Inc. Michael Tennant, Chief Executive Officer, Curiosity Lab Geoff Cottrill, Former head of marketing - Coca-Cola North America; co-founder Marvin Media, LLC
18:36-19:26
AB-Inbev Innovation Pitch Jeremy Basset, CEO, Co:Cubed Rafael Gandra, Global Innovation Manager, Beer Garage, ABinBev
19:27-19:32
Wrap up from your host Ellie Edwards-Scott, Co-founder // The Advisory Collective
09:56-10:08
Bouncing Back & Taking Off Richard De Villa, Head of Marketing – UK and Europe, Malaysia Airlines
10:09-10:16
Putting Theory into Action: Your Post-Cookie Plan Denise Leone, Global Strategic Partnership Director, DoubleVerify
10:17-10:24
Losing Your Identity? Learn How to Thrive in a World Without Third-Party Cookies Phil Acton, Country Manager, UK & BeNeFrance, Adform
10:25-10:37
Bursting the bubble: Henkel on bringing diversity and inclusion into its marketing Nikki Vadera, Marketing & Digital Director (Consumer Brands), Henkel
10:38-10:45
Take Charge of Your Identity Strategy Elizabeth Brennan, Head of Advertiser Strategy, Permutive
10:46-10:58
Forward Mark Adams, VP Innovation, VICE Media Group
10:59-11:06
Pivoting through partnerships: the power of performance marketing Joelle Hillman, Client Partner, Awin
11:07-11:14
1999 called: it wants its search strategy back John Watton, VP, EMEA Marketing, Yext
11:19-11:34
Frontline III - Street Culture Inspired Gen-Z Report Luke Hodson, Founder, NERDS
11:35-11:42
Start the Conversation & Triple Your Conversion Ulf Loetschert, CEO, LoyJoy
11:43-11:55
Wellness Without Limits: Creating an Always On Brand through Technology Tony Miller, Marketing Director, WW
11:56-12:03
Coffee is for Closers: Close the gap between sales and marketing and get your coffee! Dominik Schaefer, Marketing Manager, EMEA, Highspot
12:14-12:21
How to Take Partnership Global Rebecca McNiven, Director of Services, Partnerize
12:22-12:34
Building your brand when you have F**K all to talk about Rory McEntee, Brand & Marketing Director, Gymbox
12:35-12:42
Business Messaging – the hottest trend in marketing? Dario Betti, CEO, MEF (Mobile Ecosystem Forum)
12:43-12:58
‘Inclusivity’ Adland has been talking the talk but are we walking the walk? Ellie Edwards-Scott, Co-founder // The Advisory Collective Lisa Goodchild, Founder, Digilearning Jay Richards, Co-founder and CEO, Imagen
12:59-13:06
Browser Extensions: Augmented Reality of the Web Karl Wood, Managing Director - EMEA, JoinPiggy
13:11-14:01
GlaxoSmithKline Innovation Pitch Jeremy Basset, CEO, Co:Cubed Jason Andree, Head of Global Content & Earned Media, GSK
14:05-14:17
Powering Christmas: How data helped Boots drive online growth Peter Markey, Chief Marketing Officer, Boots UK
14:18-14:25
How to speak Addressable TV in Europe Ronan Bourgeois, International Strategic Accounts Director, RTL AdConnect
14:26-14:38
Why good, old-fashioned media’s never been more exciting Natalie Bell, Chief Executive Officer, Manning Gottlieb OMD
14:39-14:46
Work smarter, not harder: 3 ways to stay agile in 2021 Karl Stone, Regional Manager - Europe, dotdigital
14:47-14:59
Purple Bricks- time to transform home selling all over again Ben Carter, Chief Marketing Officer, Purple Bricks
15:00-15:07
Why Marketing is Being Done Wrong (and how to do it better post-pandemic) Oli Marlow Thomas, Founder, Ad-Lib.io
15:19-15:34
Customer Experience is more important than brand Monika Schulze, Head of Innovation & Market Management, Zurich
15:35-15:42
Something Blue Honeih Etemadi, Head of Business Development, THG Ingenuity
15:43-15:55
9 things we learned marketing a startup Giles Rhys Jones, Chief Marketing Officer, what3words
15:56-16:03
How to avoid being sacked when using hyper-personalization Rasmus Houlind, Chief Experience Officer, Agillic A/S
16:10-16:17
Make Good Shit Happen Steve McCarron, Co-Founder & Strategy Director, The Planning Department
16:18-16:30
National Theatre: putting audiences at the heart of recovery Alex Bayley, Chief Marketing Officer, The National Theatre
16:31-16:38
How AI is transforming your creative decision making Stefan Britton, Commercial Director, Datasine
16:39-16:46
4 ways to make people actually care about your brand on social Adam Middleton, Creative Strategist, Channel 4 Television
16:47-16:54
Taking any challenge as a Creative Opportunity Sophie Green, Managing Partner, TAKUMI
16:55-17:07
Digital Transformation requires new hiring profiles Maria von Scheel-Plessen, Global Head of Media, Montblanc
17:13-18:13
ALF Insight On Brand Podcast - Rory Sutherland with Shamil Thakrar Rory Sutherland, Vice Chairman, Ogilvy UK Shamil Thakrar, Co-founder, Dishoom In partnership with ALF Insight,
Who attends?
Our VIP programme creates a global community of the most influential brands + agencies looking for innovation, inspiration + new partnerships.
90% of tickets go to senior brand marketers + agency leaders who in the market for media + digital technology.
10% tickets go to tech + service providers who want to interact with a global audience of senior decision makers.
Contact us
Interested in getting involved? Leave us your details and we’ll be in touch to explain more
Berlin? Bogata? Bognor? Tune in wherever you are on the MAD//Anywhere platform. Any location, any screen, live + on-demand.