MAD//Anywhere

Punchy, interactive + truly global - welcome to MAD//Anywhere, a fast-paced LIVE digital event experience for the global marketing community. Any location, any screen, any time, MAD//Anywhere will satisfy your appetite for the latest trends in marketing, advertising + innovation. Be connected. Be inspired. Be part of the conversation!

MAD//Anywhere

MAD//Anywhere Agenda 10 March 2021

09:45-09:48

Welcome from MAD//Fest

09:49-09:55

Welcome from your host...Paul Frampton, President - EMEA + APAC, Control v Exposed Paul Frampton, President, International (EMEA & APAC), Control v Exposed

09:55-10:10

The secret diary of eve sleep, aged 6 and ¼ Cheryl Calverley, CEO, Eve Sleep

10:11-10:18

Data Driven Digital – The future for FMCGs Andrew Muzzelle, Digital Media Director, Nectar360

10:19-10:31

Revealing The Hidden Audience Berkan Tunaboylu, MEA Media Director, GlaxoSmithKline

10:32-10:47

Are you Ready for a Post-Cookie World? Denise Leone, Global Strategic Partnership Director, DoubleVerify Mia Mulch, Managing Director, Programmatic, OMG UK

As our industry collectively moves toward a digital world with data privacy regulations and deprecation of cookies, advertisers need to shift away from performance solutions that rely on third-party data. IAB Europe recently discovered that 40 percent of industry respondents felt their company wasn’t prepared for the demise of third-party cookies. So, as an industry, how can we be better prepared? In this session, DoubleVerify will be speaking with OMG UK on how to be better prepared and provide guidance for advertisers as they pivot to a post-cookie world.

10:48-10:55

First-Party Data: Why it's Critical to a Marketer's 2021 Strategy Claire Feeney, Product Marketing Manager, OneTrust PreferenceChoice

10:56-11:03

Why would you kill your best performing channel? Mumtaz Khamker, Global Head of Strategic Growth, Webgains Natasha McKenzie, Chief Marketing Officer, Webgains

11:03-11:06

Polls + Competitions

11:07-11:19

The CMOs data-driven growth strategy Jasper Martens, Chief Marketing Officer, PensionBee

11:20-11:27

Cookies are quickly going stale. First-party data is a marketer's new secret ingredient Alan Botwright, Master Solutions Architect, Acquia

11:28-11:40

Fireside chat with GoCompare. Hosted by Paul Frampton Paul Frampton, President, International (EMEA & APAC), Control v Exposed Peter Sensier, Director of Digital Marketing, GoCompare

11:41-11:48

What effect has the pandemic had on the portrayal of women in advertising? Rebecca Waring, Global VP Insight and Solutions, Unruly

11:49-11:56

The single biggest reason your ads look crap Jason Trout, Global Chief Digital Officer, Peach

11:57-12:09

Human Media Dominic Carter, Group Chief Commercial Officer, News UK

12:10-12:17

How Respectful Advertisers Capture Attention and Win Business Daniel Ginns, Media Sales Director, UK, Taboola

12:18-12:30

As John Doerr says, 'you can’t invent the future, the next best thing is to fund it' June Angelides MBE, Investor, Entrepreneur and Speaker, Samos Investments

12:31-12:38

How not to screw up in glocal marketing with social media insights Alina Hura, Global Marketing Manager, YouScan

12:39-12:51

The "Rebel Alliance" - how Bookshop.org has brought together hundreds of independent bookshops to take on Amazon Andy Hunter, Chief Executive Officer, Bookshop.org

12:52-12:59

What is rich business messaging and how brands can build the perfect conversational ad experience Steve Godman, Development Director, Future Messaging, imimobile, now part of Cisco Tim Green, Features Editor, MEF (Mobile Ecosystem Forum)

13:00-13:03

Summary of the key themes that emerged from the morning sessions Paul Frampton, President, International (EMEA & APAC), Control v Exposed

13:04-13:54

Walgreens Innovation Pitch Jeremy Basset, CEO, Co:Cubed Marni Allen, Director, WBA Consumer Healthcare Futures

Introduction from Jeremy Basset
Challenge outline from Marni Allen

Followed by finalist pitches from:
Sam Amrani, CEO, Olvin
Grant McAngus, Partnerships Director, Vamp
Graeme Foux, CEO, Knexus
Karol Smith, Global Head of Advertiser Experiences, Cavai
Alicia Jackson, Business Development Executive + Jeremy Dodd, Head of Business Development, Go Instore
Sri Sharma, CEO and Co-founder, increasingly

The winner will then be announced live.

13:55-14:05

Gymbox HIIT post lunch workout

14:05-14:06

Summary of upcoming afternoon sessions, Polls + Competitions Tom Ollerton, Founder, Automated Creative

14:07-14:19

The Empower Economy: Why Human-First is the Future Luciana Cavalho, Technologist + CMO, Mindcheck

14:20-14:27

Cookies will die - but it won’t kill cross-media audience measurement Mogens Storgaard Jakobsen, Chief Sales Officer and Co-founder, AudienceProject

14:28-14:35

Are all influencers attention seekers? Ben Jeffries, CEO + Co-founder, Influencer

14:36-14:48

We pick ourselves up and we start again; selling holidays through the tiers Steve Seddon, Brand Marketing Director, On The Beach Sam Walker, Executive Creative Director, Uncommon

14:49-14:56

WTF is ✨true✨ content engagement and how do I get that?! Dino Kuckovic, Director of Community + Events, Falcon.io

14:57-15:09

The surprising power of doing things properly Dom Dwight, Marketing Director, Yorkshire Tea

15:10-15:17

A “Great British Bake-off”? A Recipe for CTV success in the UK Steve Martin, MD of International Data & TV, LiveRamp

15:18-15:23

Polls + Competitions

15:24-15:36

O2 - Emerging Stronger Nina Bibby, Chief Marketing Officer, O2

15:37-15:44

Social Amplification: A snapshot into your Influencer Marketing potential Anna Jorysz, Display & Creative Director - Incubeta UK

15:45-15:52

A little less conversation (about attention); a little more action (about attention) Mike Follett, Managing Director, Lumen

15:53-16:05

How can brands make a difference? Rebecca Baron, Head of Activism and Social Mission, Ben & Jerry's

16:06-16:13

The Mantis Shrimp and Marketing: Learning from nature’s most sensational animal, to dominate your ecosystem Jeremy King, CEO & Founder, Attest

16:14-16:21

Will You Accept This Rose: Tips to Increase Engagement in 2021 David Moeller, Head of Content Marketing, Mitto

16:21-16:31

Advertisers Watching Ads: LIVE Seb Bardin, Digital Product Owner, Unilever Sam Dolan, Head of Marketing - Aunt Bessie's, Birds Eye Jeremy Waite, Global Communications Designer, IBM UK

16:32-16:37

Wrap up and Summary of UK focused sessions Tom Ollerton, Founder, Automated Creative

16:38-16:40

Welcome to our USA focused sessions Ellie Edwards-Scott, Co-founder, The Advisory Collective

16:41-16:58

What can Marketers learn from Biden's Election Victory? Teddy Goff, Partner, Precision Strategies

16:59-17:16

Clarity in the age of confusion, what really matters to marketers in 2021 Tom Goodwin, Author

17:17-17:34

“This is Just The Intermission” – Experiential Marketing in the time of COVID Ronnie Yoked, Head of Experiential, Anheuser-Busch

17:35-17:40

USA Polls + Competitions

17:41-17:58

The Future of Immersive Entertainment Steven Moy, Global CEO, Barbarian Bill Simmons, VP Product Management, Roku

17:59-18:16

A Curious Conversation about Empathy? Mordecai, Principal, Mordecai Inc. Michael Tennant, Chief Executive Officer, Curiosity Lab Geoff Cottrill, Former head of marketing - Coca-Cola North America; co-founder Marvin Media, LLC

18:17-18:34

How Innovation Has Failed Us & How We Make It Work Mordecai, Principal, Mordecai Inc.

18:36-19:26

AB-Inbev Innovation Pitch Jeremy Basset, CEO, Co:Cubed Rafael Gandra, Global Innovation Manager, Beer Garage, ABinBev

Introduction from Jeremy Basset
Challenge outline from Daniel Turcotte

Followed by finalist pitches from:
Amber Woodcock, Digital Advertising Consultant + John Robinson, Managing Director, Fluid Ads
James Elsworth, General Manager UK & Eire, Hashting
Lauren Windscheffel, Senior Business Development Manager + Stacey Downer, Senior Business Development Manager, Adimo
Lode Groosman, Co-Founder & Chief Commercial Officer, Threedium
Oliver Leigh, Head of Business Development, Playrcart
Dominic Bowcock, Co-founder, Bowimi

The winner will then be announced live.

19:27-19:32

Wrap up from your host Ellie Edwards-Scott, Co-founder, The Advisory Collective

MAD//Anywhere Agenda 11 March 2021

09:45-09:48

Welcome from MAD//Fest

09:49-09:55

Welcome from your host

09:56-10:08

Bouncing Back & Taking Off Richard De Villa, Head of Marketing – UK and Europe, Malaysia Airlines

10:09-10:16

Putting Theory into Action: Your Post-Cookie Plan Denise Leone, Global Strategic Partnership Director, DoubleVerify

As advertisers are gathering a better understanding of the road ahead as our industry transitions into a post-cookie world, advertisers need more of an in-depth understanding of which solutions work best for their campaigns moving forward. In this presentation, DoubleVerify will give insights on what a post third-party cookie checklist could look like and put the theory into action by highlighting key considerations and privacy-friendly solutions that have already helped brands drive performance.

10:17-10:24

Losing Your Identity? Learn How to Thrive in a World Without Third-Party Cookies Phil Acton, Country Manager, UK & BeNeFrance, Adform

10:25-10:37

Bursting the bubble: Henkel on bringing diversity and inclusion into its marketing Nikki Vadera, Marketing Director, Laundry & Home Care UK & Ireland, Henkel

10:38-10:45

Take Charge of Your Identity Strategy Elizabeth Brennan, Head of Advertiser Strategy, Permutive

10:46-10:58

Forward Mark Adams, VP Innovation, VICE Media Group

10:59-11:06

Pivoting through partnerships: the power of performance marketing Joelle Hillman, Client Partner, Awin

11:07-11:14

1999 called: it wants its search strategy back John Watton, VP, EMEA Marketing, Yext

11:15-11:18

Polls + Competitions

11:19-11:34

Frontline III - Street Culture Inspired Gen-Z Report Luke Hodson, Founder, NERDS

11:35-11:42

Start the Conversation & Triple Your Conversion Ulf Loetschert, CEO, LoyJoy

11:43-11:55

Wellness Without Limits: Creating an Always On Brand through Technology Tony Miller, Marketing Director, WW

11:56-12:03

Coffee is for Closers: Close the gap between sales and marketing and get your coffee! Dominik Schaefer, Marketing Manager, EMEA, Highspot

12:14-12:21

How to Take Partnership Global Rebecca McNiven, Director of Services, Partnerize

12:22-12:34

Building your brand when you have F**K all to talk about Rory McEntee, Brand & Marketing Director, Gymbox

12:35-12:42

Business Messaging – the hottest trend in marketing? Dario Betti, CEO, MEF (Mobile Ecosystem Forum)

12:43-12:58

‘Inclusivity’ Adland has been talking the talk but are we walking the walk? Ellie Edwards-Scott, Co-founder, The Advisory Collective Lisa Goodchild, Founder, Digilearning Jay Richards, Co-founder and CEO, Imagen

12:59-13:06

Browser Extensions: Augmented Reality of the Web Karl Wood, Managing Director - EMEA, JoinPiggy

13:07-13:10

Summary of the key themes that emerged from the morning sessions

13:11-14:01

GlaxoSmithKline Innovation Pitch Jeremy Basset, CEO, Co:Cubed Jason Andree, Head of Global Content & Earned Media, GSK

Introduction from Jeremy Basset
Challenge outline from Jason Andree

Followed by finalist pitches from:
Oscar Trelles, Chief Revenue Officer, Instapanel
Samuel Willdridge Kalepa, Account Director, Miappi
Kinvara Bentley, Head of Sales, Adludio
Sam Frost, Sales Executive, Spirable
Alex Barron, Founder & CEO, Triyit UK
Leah Hutcheon, Founder & CEO, Appointedd

The winner will then be announced live.

14:01-14:04

Summary of upcoming afternoon sessions, Polls + Competitions

14:05-14:17

Powering Christmas: How data helped Boots drive online growth Peter Markey, Chief Marketing Officer, Boots UK

14:18-14:25

How to speak Addressable TV in Europe Ronan Bourgeois, International Strategic Accounts Director, RTL AdConnect

14:26-14:38

Why good, old-fashioned media’s never been more exciting Natalie Bell, Chief Executive Officer, Manning Gottlieb OMD

14:39-14:46

Work smarter, not harder: 3 ways to stay agile in 2021 Karl Stone, Regional Manager - Europe, dotdigital

14:47-14:59

Purple Bricks- time to transform home selling all over again Ben Carter, Chief Marketing Officer, Purple Bricks

15:00-15:07

Why Marketing is Being Done Wrong (and how to do it better post-pandemic) Oli Marlow Thomas, Founder, Ad-Lib.io

15:08-15:18

Polls + Competition

15:19-15:34

Customer Experience is more important than brand Monika Schulze, Head of Innovation & Market Management, Zurich

15:35-15:42

Something Blue Honeih Etemadi, Head of Business Development, THG Ingenuity

15:43-15:55

9 things we learned marketing a startup Giles Rhys Jones, Chief Marketing Officer, what3words

15:56-16:03

How to avoid being sacked when using hyper-personalization Rasmus Houlind, Chief Experience Officer, Agillic A/S

16:04-16:09

Polls + Competitions

16:10-16:17

Make Good Shit Happen Steve McCarron, Co-Founder & Strategy Director, The Planning Department

16:18-16:30

National Theatre: putting audiences at the heart of recovery Alex Bayley, Chief Marketing Officer, The National Theatre

16:31-16:38

How AI is transforming your creative decision making Stefan Britton, Commercial Director, Datasine

16:39-16:46

4 ways to make people actually care about your brand on social Adam Middleton, Creative Strategist, Channel 4 Television

16:47-16:54

Taking any challenge as a Creative Opportunity Sophie Green, Managing Partner, TAKUMI

16:55-17:07

Digital Transformation requires new hiring profiles Maria von Scheel-Plessen, Global Head of Media, Montblanc

17:08-17:13

CLOSING SUMMARY - What have we learnt, what can we expect for the rest of 2021 moving FORWARD

17:13-18:13

ALF Insight On Brand Podcast - Rory Sutherland with Shamil Thakrar Rory Sutherland, Vice Chairman, Ogilvy UK Shamil Thakrar, Co-founder, Dishoom In partnership with ALF Insight,

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