We're back in 2021 with an exciting twist - MAD//Fest London will be bringing the industry together IN-PERSON with the UK's first outdoor industry festival! Expect our trademark mix of big brand keynotes, disruptors, £20k live innovation briefs from global advertisers, pop-ups, bars DJs + 121 meetings in the summer sunshine at the industry's re-opening party! Real people. Real innovation briefs. Real fun. Get ready for a unique alfresco MAD//Fest experience! Click here to get your ticket.

MAD//Fest 2021

Four stages of incredible content. One MAD//Fest London. Use the drop-down below to view the content + speakers on each stage.

Hexagon Stage

09:30

MAD//Fest London 2021 Opens

10:20 - 10:25

Welcome from MAD//Fest Co-founders, Ian Houghton + Dan Brain

10:25 - 10:30

Introduction from your host Tamara Sword, Managing Director, ThoughtLDR

10:30 - 10:55

Where do we go from here? Sir Martin Sorrell, Founder + Executive Chairman, S4 Capital

10:55 - 11:20

How the Science of Motivation could elevate how you engage your consumers or workforce Shivvy Jervis, Award-winning Trends Forecaster, Futurescape248

11:20 - 11:40

Working with brands to eliminate traffic Ruairidh Roberts, UKI Country Manager, Waze

11:40 - 12:05

Growing a billion dollar brand, in 7 years. Noel Mack, Chief Brand Officer, Gymshark

12:05 - 12:25

Hitting reset — starting from scratch and building on privacy Elizabeth Brennan, Head of Advertiser Strategy, Permutive

12:25 - 12:35

Reach... for the Audience Measurement Reset Button Martyn Bentley, Commercial Director, UK, AudienceProject

12:35 - 13:00

Presentation by Rory Sutherland Rory Sutherland, Vice Chairman, Ogilvy UK

13:00 - 14:00

Lunch + Networking

14:00 - 14:25

Expect the unexpected Soco Núñez de Cela, Marketing Director, Burger King

14:25 - 14:45

How Beavertown thinks like a Band. Not like a Brand. Tom Rainsford, Marketing Director, Beavertown Brewery

14:45 - 14:50

Tracking & Measuring Offline Conversion in a Cookieless World Giuseppe Licari, CEO, GreenJinn Roberto Amerighi, CFO, GreenJinn

14:50 - 15:15

Reversing the Great Divide - Empowering Diverse Voices in Media Somer Simpson, Vice President, Product Management, Quantcast

15:15 - 15:40

The Future of Nightlife Wolfgang Moeller, Global CMO, Mast-Jägermeister SE Kim Lawrie, Head of Creative Technology, ENGINE

15:40 - 16:05

Flourish: The time for action on D&I is now! Lisa Goodchild, Founder, Digilearning June Sarpong, Broadcaster and Director of Creative Diversity, BBC Evelyn Oluwole, Client Director, Takumi Saadia Abubaker, Young Leader, Inspirational Speaker, & Podcast Host

16:05 - 16:25

How a 17th century French poet inspired the next chapter of digital advertising Habenn Bereket, Northern Europe Managing Director, Ogury

16:25 - 16:50

Presentation by Facebook Nicola Mendelsohn CBE, Vice President, Facebook EMEA

16:50

End of Hexagon Stage content

Creativity Stage

09:30

MAD//Fest London 2021 Opens

10:50 - 11:00

Introduction from your host Justin Pearse, Editor + Partner, New Digital Age

11:00 - 11:25

Now not later: Improving black representation in marketing Caroline Foster Kenny, Global Chief Client Officer, Wunderman Thompson Dinah Williams, Client Services Director, Creative Equals Seun Shobande, EMEA Consumer Marketing Lead, Facebook Toby Horry, Group Brand & Content Director, TUI

11:25 - 11:50

The power of local: rethinking creativity, brand growth and diversity in a post-pandemic world Lucy Sheehan, Head of Marketing UK and Ireland, Fitbit at Google Kevin Freedman, CEO & Founder, Freedman International

11:50 - 12:10

Lessons from Hypergrowth Zach Kitschke, Chief Marketing Officer, Canva

12:10 - 12:30

7 Ps of Post-Pandemic Marketing James Rutter, Chief Creative Officer, COOK

12:30 - 12:35

Context is King – Content is the Cherry on Top Stacey Delaney, Country Manager UK, Taboola

12:35 - 12:50

The story of an unusual chocolate bar Nicola Matthews, UKI Marketing Manager, Tony’s Chocolonely

12:50 - 13:30

Lunch + Networking

13:30 - 13:50

Top 20 tips from 20 years at W+K Tony Davidson, Executive Creative Director, Weiden+Kennedy

13:50 - 14:15

Advertisers Watching Ads Tom Ollerton, Founder, Automated Creative Lauren Spearman, Head of Brand Advocacy, Made.com Sam Dolan, Head of Marketing - Aunt Bessie's, Birds Eye

Featuring representatives from MADE.com, Nomad Foods

14:15 - 14:30

This is how the cookie crumbles: WTF to do after cookiepocalypse got rescheduled Hannah Stewart, VP Marketing, Zeotap

14:30 - 14:55

Presentation by the Mobile Marketing Association + Pizza Express Chris Babayode, Managing Director, MMA Tony Holdway, CMO, Pizza Express

14:55 - 15:15

The Rise of ResTech Simon Beedell, Executive Director, Lucid

15:15 - 15:35

Vodafone Business: Why purpose and community must shape today's brands Iris Meijer, CMO, Vodafone Business

15:35 - 16:00

Social Media Masterclass Eva Bojtos, Social Media Lead, John Lewis & Partners Gareth Turner, Head of Brand, Weetabix

16:00 - 16:20

Channel Factory Idol Martin O'Boyle, MGO Consulting (ex-Publicis) Joe Camp, Partnerships Director, Dentsu Global Richard De Villa, Head of Marketing – UK and Europe, Malaysia Airlines

16:20

Creativity Stage content ends

House of Innovation Stage

09:30

MAD//Fest London 2021 Opens

10:50 - 11:00

Introduction from your host Laura Humphreys, Community Director // Co:cubed

11:00 - 11:25

The Mad Innovation Race in Fintech Zee West, CEO, Picnic Bank Zeeshan Mallick, CMO, Picnic Bank

11:25 - 12:10

Diageo Brand Challenge Benni Lickfett, Global Head of Digital Innovation, Diageo

12:30 - 12:50

Sustainability in Spirits: Introducing Discarded Spirits Co. Tom Stannard, Global Head of NTW Innovation, William Grant & Sons

12:50 - 13:05

Building a Brand on Purpose Amy Williams, Founder & CEO, Good-Loop Dan Holt, Strategy Partner, Havas Media Group

13:05 - 13:45

Lunch + Networking

13:45 - 14:10

Innovating for Exponential and Mutual Value Gulrez 'Gary' Arora, Global Lead of Launchpad Innovation, Mars Inc

14:10 - 14:25

A first-party future: Why tomorrow’s success rests on today’s customer Andra Mititelu, Enterprise Director, LiveRamp

14:25 - 15:15

Reckitt Brand Innovation Challenge Rakesh Narayana, Global Director of New Ventures, Reckitt

15:15 - 15:30

Cutting through the BS - Digital strategies that actually make a difference! Damien Bennett, Global Director, Product Strategy & Growth, Incubeta

15:30 - 15:55

Can a yogurt change the world? Laura Graham, Head of Marketing, Onken Jamie Crummie, Co-founder, Too Good To Go

15:55 - 16:10

Automate to eliminate Jason Trout, Global Chief Digital Officer, Peach

16:10 - 16:55

Boots Brand Innovation Challenge Marni Allen, Director, WBA Consumer Healthcare Futures

16:55

Brand Innovation Stage content ends

Mezzanine Stage

09:30

MAD//Fest London 2021 Opens

10:55 - 11:00

Introduction from your host Andy Oakes, Managing Director, Bluestripe

11:00 - 11:25

Purpose marketing: Is it all sh*t? Lisa MacFarlane, Co-founder, The Gut Stuff Alana Macfarlane Kempner, Co-Founder, The Gut Stuff Peter Bardell, Co-founder, Revolt

11:25 - 11:40

Amazon vs Instagram: The Race to Win Social Shopping & Why Influencers Are The Key Lisa Targett, General Manager, TRIBE

11:40 - 12:05

Future Proofing Travel Richard De Villa, Head of Marketing – UK and Europe, Malaysia Airlines Sara Ali, Group Head of Brand Management, TUI Ant Stone, Director of Marketing, EMEA, G Adventures

12:05 - 12:20

"Big Brands, Small Talk" The Era of Conversational Marketing James O'Neill, Head of Marketing, Benamic

12:20 - 12:45

Measuring Emotions: Putting Influencer Marketing to the Test Callum Gould, Head of Insights, Saddington Baynes

12:45 - 12:55

Stop crunching it and start crushing it Erwin Bos, Head of Sales & Customer Success EMEA, Paragone

12:55 - 14:15

Lunch + Networking

14:15 - 14:30

How AI is Transforming Creative Decision Making (and Results!) Stefan Britton, Commercial Director, Datasine

14:30 - 14:55

Presentation by Vice Mark Adams, VP Innovation, VICE Media Group

14:55 - 15:10

Preparing For The Removal of Third-Party Cookie Zachary Faruque, Offering Analyst, OneTrust PreferenceChoice

15:10 - 15:35

The Power of Bad: how brands can put the negativity bias to good use Nicola Davies, Head of Strategy, Exposure

15:35 - 15:50

Insider secrets of a webinar strategist: Simple tricks to boost webinar ROI Jeremy Stinton, Head of UK, TwentyThree

15:50 - 16:10

How to Accelerate your Customer Lifecycle with a Superpower: Personalised Video Nick de la Force, Creative Director, Shootsta

16:10

Mezzanine Stage content ends

Hexagon Stage

09:30

MAD//Fest London 2021 Opens

10:20 - 10:25

Welcome from MAD//Fest Co-founders, Ian Houghton + Dan Brain

10:25 - 10:30

Introduction from your host Justin Pearse, Editor + Partner, New Digital Age

10:30 - 10:55

Presentation by Jack Hinchliffe, Marketing Director, KFC UK & Ireland Jack Hinchliffe, Marketing Director, KFC UK & Ireland

10:55 - 11:20

How and why you need to provoke more honest conversations Vicki Maguire, Chief Creative Officer, Havas London

11:20 - 11:30

The imperfect customer journey: How car buyers find the best car for them. Victoria Bruce, Media Partnerships Manager, carwow Michael Oates, Programme Manager, carwow

11:30 - 11:50

How to take on the bigs dogs - on a shoestring Huib van Bockel, Founder, Tenzing

11:50 - 12:05

Be right here: Delivering bold possibilities for brand storytelling Elton Ollerhead, Head of UK Strategic CE Accounts, Amazon Advertising

12:05 - 12:25

RETHINK YOUR ROUTINE: 10 strategies to write your DTC success story Shira Feuer, Chief Marketing Offer, Trinny London

12:25 - 12:50

Where do we go from here? Not as far as you think Alexandra Depledge MBE, Tech Entrepreneur, Founder + CEO, Resi

12:50 - 13:50

Lunch + Networking

13:50 - 14:15

Presentation by Dishoom Shamil Thakrar, Co-founder, Dishoom

14:15 - 14:35

Shopping through a new lens - the growing role of augmented reality in retail David Norris, European Head of Creative Strategy, Snap Inc.

14:35 - 15:00

Inside Oatly: don't sell stuff, just be interesting Michael Lee, Creative Director, Oatly Tom Ollerton, Founder, Automated Creative

15:00 - 15:15

Don't Panic! It's Not a Total $@!# Show Jack Wearne, CEO, Ve Global

15:15 - 15:40

Presentation by Boots Peter Markey, Chief Marketing Officer, Boots UK

15:40 - 15:55

Is AI cheating? Marketing without the guesswork Nadim Sadek, Founder & CEO, ProQuo AI

15:55 - 16:20

How we embraced collision theory to reinvent an industry Charlotte Langley, VP Brand & Communication, Bloom & Wild

16:20 - 17:00

Brand Challenge: Champion of Champions

17:00

Hexagon Stage content ends

Creativity Stage

09:30

MAD//Fest London 2021 Opens

10:55 - 11:00

Introduction from your host Olly Rzysko, CMO, Mahabis

11:00 - 11:25

Presentation by Monzo Hugo Cornejo, VP of Design, Monzo

11:25 - 11:50

Trust, Transparency and Bullsh*t AJ Coyne, Head of Marketing, Klarna UK

11:50 - 12:05

Get lit! See yourself on a billboard around the world. Global DOOH activation in real-time Will Brownsdon, Managing Director EMEA, Hivestack

12:05 - 12:30

RETHINK YOUR ROUTINE: 10 strategies to write your DTC success story Shira Feuer, Chief Marketing Offer, Trinny London

12:30 - 12:45

Conscious Advertising: The importance of both living and working consciously to promote diversity and inclusion globally Rob Blake, MD, UK & Ireland, Channel Factory Chris Kenna, CEO & Founder, Brandadvance

12:45 - 13:50

Lunch + Networking

13:50 - 14:15

Cadbury: Where do we go from here? Somewhere else. Benazir Barlet-Batada, Marketing Director for Confectionary for UK&I, Cadbury's at Mondelez International Matt Smith, Head of Mondelez, UK, VCCP London

14:15 - 14:30

Creative Performance: Unleash your Creative Superpower with AI and Insights Ger O'Meara, Co-Founder and CEO, Spirable

14:30 - 14:55

Renewal after seismic shock: How a luxury travel brand responds when the world is in lockdown... Amanda Dyjecinski, Chief Marketing Officer, onefinestay

14:55 - 15:10

Get Creative Not Creepy Nick Watson, SVP, Global Experiences Solutions, Cheetah Digital

15:10 - 15:35

Let’s get uncomfortable: how to embrace tension to flourish Laura Jordan Bambach, President + Chief Creative Officer, Grey

15:35 - 16:00

Defeating the Hell of Mortgages Abba Newbery, Chief Marketing Officer, Habito

16:00 - 16:20

Flourish: Gen Z's take on an influencer marketng campaign for NatWest Evelyn Oluwole, Client Director, Takumi Lisa Goodchild, Founder, Digilearning Tamsin Vincent, UK Brand Strategy Lead, TikTok

16:20

Creativity Stage content ends

House of Innovation Stage

09:30

MAD//Fest London 2021 Opens

10:55 - 11:00

Introduction from your host Alex Payne, Presenter / Founder, Sky Sports / The Room

11:00 - 11:25

The Birds and the Bees - Why connecting with nature is good for your brand. Eileen Smith, Global Brand Equity Director, Weleda Bryony Bolton, Brand Director, Studio Of Art & Commerce Sarah Cutler, Director of Partnerships, makemepulse

11:25 - 12:15

M&S Brand Innovation Challenge Stuart Ramage, Head of Digital Strategy + Innovation, M&S

12:15 - 12:25

What is personification and why should I care? Thea Backlar, Vice President, Data & Analytics, Ogury David Bieselin, SVP Engineering, Ogury

12:25 - 12:35

5 New Social Commerce Trends for Retailers Ian Crocombe, Founder, Deft

12:35 - 14:00

Lunch + Networking

14:00 - 14:25

Presentation from Blippar Faisal Galaria, CEO, Blippar

14:25 - 15:15

Pizza Hut Brand Innovation Challenge Catriona Woodward, Head of performance marketing – UK & Europe, Pizza Hut

15:15 - 15:35

De-innovation - It’s about reach, stoopid! Joe Hayes, Sales Director, UK, AudienceProject Tom Page, Business Development Director, AudienceProject

15:35 - 15:55

What would Hemingway say to a marketer? Gaston Tourn, Chief Marketing Officer, Appear Here

15:55 - 16:10

Getting Personal with Under Armour via dynamic ads Zoe Bruton, Senior Account Manager, A Million Ads

16:10 - 16:30

Innovation Works: Punk As Practice Mordecai, Principal, Mordecai Inc.

16:30

Brand Innovation Stage content ends

Mezzanine Stage

09:30

MAD//Fest London 2021 Opens

11:00 - 11:10

Introduction from your host Mike Follett, Managing Director, Lumen

11:10 - 11:40

The Tarzan Economics of Attention Will Page, Author, Tarzan Economics

11:40 - 12:00

Unlocking the truth about attention: Looking inside the human mind Shazia Ginai, CEO, Neuro-Insight

12:00 - 12:10

Attention and Creativity: Measuring it in the real world Julia Burton Brown, Commercial Director EMEA, Inskin Media Dominic Tillson, Marketing Director, Inskin Media

12:10 - 12:30

Presentation from GSK Sam Gaunt, EMEA Media Strategy and Capability Director, GSK

12:30 - 12:50

Effective measures of success in digital advertising Craig Tuck, Chief Revenue Officer, The Ozone Project Sophie Strong, Head of Display & Social, Wavemaker Flora Williams, Head of Implementational Planning (OmniGOV), MG OMD

12:50 - 13:10

Not all impressions are created equal: How to generate attention online Anna Sampson, Insight and Strategy Director, Magnetic Media UK

13:10 - 14:10

Lunch + Networking

14:10 - 14:30

Attention, recall and purchase: Experimental evidence on online news and advertising Tommaso Valletti, Professor of Economics, Imperial College Andre Veiga, Assistant Professor of Economics, Imperial College London

14:30 - 14:50

The True Value of Attention Ian Edwards, Global Connection Planning Director, Facebook

14:50 - 15:00

Q+A with Imperial College & Facebook

15:00 - 15:20

Presentation by Dentsu Joanne Leong, VP, Director, Global Media Partnerships, Dentsu

15:20 - 15:35

High Impact Digital and Creativity in B2B advertising Anna Forbes, COO, Inskin Media Rob Gold, CEO, UK, Merkle B2B Group

15:35 - 15:45

Capturing the Moment: The Attentional Value of Contextual Peter Wallace, Managing Director, EMEA, GumGum

15:45 - 16:05

Retention, this is your Captain speaking Nick Steel, Growth Strategy Insight & Analytics Director, Nomad Foods Europe Ben West, Senior Strategy Director, Publicis Media

16:05

Mezzanine Stage content ends

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MAD//Fest works on an invite-only basis, meaning you get to connect with 5,000+ of the most influential brand + agency decision makers.

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