Marketing + innovation = everything

“Business has only two functions - marketing and innovation”

- Peter Drucker, legendary business consultant & author

Congratulations. You are the beating heart of business. You create the customer, drive engagement and build trusted relationships. You control the future.

MAD//Fest London is all about bringing together the creatives, techies, pioneers, problem solvers, upstarts, opportunists, do’ers, dreamers and disruptors for a festival of innovation, lateral thinking and big ideas.

Storytelling and creativity combined with analytics-fuelled customer journeys are the lifeblood of customer experience. Customer experience is how brands create meaningful engagement, action and loyalty. Easy? No. Possible? Entirely.

So let’s rise to the challenge of creating match-fit brands and thriving agency models. Tackle GDPR, transparency and ad fraud head on. Get over this confidence crisis, make mischief and seize a unique opportunity for marketers and innovators to emerge as the driving force of the next golden era of business.

Fix it//Pitch it

MAD//Fest London poses a simple challenge:

Can you fix a big marketing, advertising and innovation issue?

Can you pitch a bold idea that will change the future of marketing?

Can you do it in 20 minutes?

Who attends?

So you can guarantee you’ll be in the company of the industry’s most influential innovators and decision makers.


75% are reserved for top tier brand marketers, agency execs and media leaders via our VIP Initiative


25% are available to tech/solution providers and service providers

Mad // Fest arms

The MAD// Fest arms is the space at the festival where you can meet buyers, discover innovative suppliers, make friends, exchange ideas, try new things and uncover new talent all in the comfortable surroundings of our pop-up East End pub.

Working in marketing, advertising and innovation should be fun. So forget the boring identikit trade show, embrace the theme and join the only event where the ‘expo’ is a fully kitted out boozer packed with like-minded people, a pop-up pub, amazing street food, DJs, craft beer and an experience that makes you feel more connected with your profession and peers.

Are you Measurably Daring?

MAD//Fest has teamed up with Dentsu-owned mobile agency Fetch to launch Measurably Daring - a £50k pitch competition with a twist… We’re looking for start-ups who can collaboratively innovate with Fetch and co-develop client pitches and pilots, providing unprecedented access to the world’s largest advertisers and free office space for 12 months! Click here to enter.


HACK//IT entries will open soon

Visit this page soon for more information or

Register now


Do you want to meet innovators and disruptors to fix your brand challenges at MAD//Fest London?

Contact us


The opposite of networking is not working!

Until a Black Mirror-style AI and VR world becomes a reality, your network is your most important career asset. So whether you’re looking to meet peers, talent, customers, suppliers, a long-term partner, future employer or kindred spirit, the MAD//Fest Arms is the place to connect with top brands, agencies, media and start-ups.

Here’s our essential event guide for boosting your black book:


Use the app

If you’ve ever used tinder, you’ll understand how easy it is at MAD//Fest to fix a date with a marketer or tech innovator who could give you your next big break. If you haven’t, scroll through our amazing attendee list and request a 1to1 meeting.

Put your energy into it

You only get what you put in - throw yourself into it and forget your inhibitions - grab a beer in The MAD//Fest Arms if you’re feeling a little shy.

Sign up superstar

Get your festival pass and start planning two days of inspiration and innovation shared with superstars of marketing, media and tech.

Register now

Full conference, marketplace, workshop and party pass

Until 13 November £400 + Vat
Until 21 November £500 + Vat
Standard/on the day £600 + Vat
Buy now

Conference passes are subject to a small booking fee charged by Eventbrite

Brands, agencies and media owners

Apply for our VIP programme. We have limited capacity but strive to deliver a show that is 75% brands / agencies / publishers. If you are successful, you will get complimentary full access to the event (including all sessions, workshops, networking, marketplace and party).

Apply for our VIP Initiative


Scale or seniority - why not have both? Network seamlessly at the only UK festival that delivers a 3:1 ratio of buyers:suppliers. Discover top talent. Make new friends over a beer in the MAD//Fest Arms. Toast innovation, creativity and newly-found solutions to today’s challenges.

Register now

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