MAD//Fest London is the event for action, innovation, experience and discovery - here’s 4 features you’ll love if you’re passionate about marketing, advertising and disruptive tech.

Measurably Daring Startup Competition

Sponsored by:Fetch

MAD//Fest has teamed up with digital economy agency Fetch to launch Measurably Daring - a start-up pitch competition with a twist…

We’re looking for start-ups who take risks and can prove their disruptive credentials by partnering with Fetch, part of the Dentsu-Aegis Network, and collaboratively develop ideas, pitches and campaigns for clients. Fetch clients include Telegraph Media Group, Shop Direct and Expedia.

The winner of Measurably Daring will have the opportunity to accelerate their start-up working alongside Fetch and receive 12 months of free office space at Fetch’s Shoreditch HQ. They’ll also receive mentoring, business development support and access to Fetch’s network of clients, agencies and investors.

15 start-ups will have the chance to pitch at MAD//Fest. 3 heat winners and one wildcard will pitch on the main stage on 29 Nov, the finale of MAD//Fest, which includes a keynote from Sarah Wood CBE, Unruly Media’s founder.

Click here for more information and to apply.

Sponsored by:

Sharp End

MAD//Fest and global media agency Vizeum are excited to announce Flourish - a brand new initiative designed to improve diversity in our industry and give people from underrepresented backgrounds such as lower socio-economic and ethnic minority groups a start on the media ladder.

50 young people aged 16-24 will have have the opportunity to attend MAD//Fest and attend workshops, seminars and tailored mentoring designed to give young people their big break.

If you’re a brand, you’ll have the chance to meet young, talented people and get a rich insight into how diversity can give you a creative and business edge.

Click here to find out more about Flourish or contact us if you would like to be involved.

Experience Experiential

Sponsored by:Somo

Experience Experiential is an insight into the Somo Lab, with examples of the very latest immersive technologies in Augmented and Virtual Reality. There will be a chance to experience some of the work Somo has developed, as well as some of the best examples in the market.

You can get your hands on the Magic Leap headset, one of a handful on show in the UK, renowned for its cutting-edge mixed reality technology. Somo will also have the Vive, showcasing work developed for both Audi and Blackout Technologies (for which they recently won the Drum Technology Innovation award).

Somo would also like to invite you to chat with their digital team and discuss not only to create great products, but how you can shape a digital product culture within your own teams.

The MAD//Fest Arms: The Pub of Things (PoT)

In partnership with:

Sharp End

What’s better than a pub packed full of the smartest, most creative and dynamic brands, agencies and publishers? The same pub with added IoT technology!

Introducing The MAD//Fest Arms, The Pub of Things.

We’ve teamed up with IoT agency Sharp End, Pernod-Ricard, and Malibu to craft an experience where you can learn about the capabilities of IoT tech and make meeting people over a drink of your favourite tipple even more enjoyable… A win-win for anyone who loves innovation and the Great British Pub!

Click here to find out more.

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