30 Ways Brands Can Address Bias In Advertising And Technology

22 Jan, 2021

Brands and technology platforms must take steps to break the cycle of systemic bias, according to creative innovation leader Mordecai.

Brands and technology platforms must take steps to break the cycle of systemic bias, according to creative innovation leader Mordecai.

Speaking at MAD//Anywhere, Mordecai identified 30 practical solutions that would reduce bias in technology including a BAME hiring drive, switching to inclusive planning, abandoning archaic demographics and addressing blocklisting in advertising. 

Mordecai called for brands to embrace a plan for ‘hopeful disruption’ to modernise to tackle the bias technology and advertising breeds.

Yesterday Unilever announced a commitment to tackle advertising stereotypes as part of a raft of new diversity and inclusion measures.

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