Telenor Marketing Director: Marketers Should Not Try And Solve Problems As Quickly As Possible

15 Jul, 2022

Anders Holvøe, Director of Marketing & Digital at Danish telecom company Telenor, argues that marketers should take a moment, step back, and breathe before jumping in to solve a problem, in the latest episode of MAD//Fest's partner podcast, Shiny New Object.

Anders Holvøe, Director of Marketing & Digital at Danish telecom company Telenor, believes that marketers should take a step back and breath before jumping in to solve a problem. His Shiny New Object is breaking down organisational silos, especially in the context of brands trying to succeed in the digital transformation. 

He also thinks that organisations need to be more nimble and agile. Companies should listen to experts, from the wider business, to ensure success without the need to wait for approvals, which takes time. This is an important ingredient for making sure marketing campaigns can flourish.

Listen to Anders' top marketing tips and his vision about the future of marketing in the latest podcast episode.

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.