FeastBox + Red Rickshaw Appoint Joint CMO To Accelerate Growth
24 Feb, 2022
New Feastbox + Red Rickshaw CMO Liam Howard-Jones will be responsible for the strategic direction of the brands + will take a place on the board.
FeastBox & Red Rickshaw make key promotion to support business growth
Liam Howard-Jones becomes Chief Marketing Officer and board member to supercharge growth for 2022
Aligning with ambitions for the year ahead, sister companies FeastBox and Red Rickshaw have promoted Liam Howard-Jones (previously Head of Growth) to Chief Marketing Officer. He has also been given a position on the Board. His new role will lead the progressive plans in place to significantly scale both businesses.
The Board position will see Howard-Jones become a key decision maker within the business, supporting on strategic direction and the future of both companies.
World cuisine recipe box, FeastBox, recently unveiled a rebrand, entering the new year with a fresh new look and feel. Led by Howard-Jones, the new branding aims to inspire adventure for home cooks across the UK. Allowing customers to try unique global dishes and taste new ingredients, the vibrant new look hopes to ensure the brand stands out from competitors in an already crowded marketplace.
Red Rickshaw, the UK’s largest online grocer of hard-to-find world produce and ingredients, is also being relaunched with an updated look and feel, plus a significant increase in range and cuisines.
Chairman Laurie Mcilwee, said: “Liam’s experience has been invaluable since he joined us, and as a result we have already enjoyed tremendous growth. FeastBox has transformed, and Red Rickshaw has expanded its range with a greater focus on fresh fruit and produce. This new position is well deserved, and we’re thrilled Liam will be playing such a vital role in the growth of the business going forward.”
“Both FeastBox and Red Rickshaw have such unique and fantastic offerings, I’ve thoroughly enjoyed helping both evolve over the last few months. Consumer awareness has already increased and both models have seen organic growth, so we’re in a great position to really scale it up" said Howard Jones.“If you’re passionate about food and flavour like me, there’s no way you’ll be able to resist what we have planned over the next six months, I’m thrilled to be joining the Board to spearhead our growth - 2022 will be our best year yet,” he added.