Ice Lolly CMO: Why Marketing Needs A Reset

27 Mar, 2020

Time For A Reset podcast host Paul Frampton and Icelolly CMO Simon Lloyd discuss why tumultuous times require a different approach to marketing.

Need a little audio inspiration for the WFH era? Check out Control Vs Exposed President and MAD//Fest board member Paul Frampton’s new podcast, Time For A Reset.

In this first episode, Paul catches up with Ice Lolly CMO Simon Lloyd to discuss how chief marketers and entrepreneurs are changing their approach during tumultuous times.

The duo discuss the differences between marketing models in large and early stage firms, the importance of the CMO role and bridging the gap between sales, technology and customer experience. 

They also reflect on Simon’s time at Virgin Atlantic as CMO back in 2012 – and how both marketing and the travel industry have dramatically changed in a few short years.

Time For A Reset aims to shine a light on marketing’s role as a driver of growth and the importance of marketing around the board table.

Each episode will see Paul speak to some of the industry’s most inspirational and influential leaders, exploring issues such as how data and technology are changing the marketing discipline and how to best leverage to deliver sustainable customer acquisition and seamless customer experience.