Danone's Kieran Foley: Women's Sport Is A Massive Opportunity For Brands 

08 Oct, 2021

Danone's Head of Partnerships and Licensing Kieran Foley tells Shiny New Object Host and Automated Creative Founder Tom Ollerton how Women's sport can boost the future of marketing.

Kieran Foley as the Head of Partnerships and Licensing at Danone, where he manages all sponsorship deals, from big brands to charities and other programmes, has worked in sports sponsorship for many years.

Through learning about how to turn marketing problems into opportunities, he’s discovered the cultural importance of sport and how information beyond cold, hard data can set a brand up for a successful, immersive campaign.

Thanks to these learnings, Kieran’s Shiny New Object is the growth potential of women’s sport and its massive opportunity for brands to not only sponsor exciting sports events and leagues, but also to create really special moments for the fans. 

Find out more about how women’s sport can boost the future of marketing and more tips from Kieran about how to make it in the industry, in the latest podcast episode.

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.