MAD//Fest To Tackle Water Poverty 

17 Mar, 2023

This July, at The Old Truman Brewery, MAD//Fest will ask attendees to help them tackle the chronic issue of global water poverty. Find out how you can help.

Water is, or at least should be, a basic human right. However, far too many people around the world lack access to clean, running water. A recent Unicef report has outlined the stark problems around the world’s water poverty crisis. 

  • Four billion people experience severe water scarcity for at least one month each year.
  • Over two billion people live in countries where water supply is inadequate. 

The issue is set to get worse, too. 

  • Some 700 million people could be living in areas facing water scarcity within two years
  • By 2040, roughly 1 in 4 children worldwide will be living in areas of ‘extreme high water stress’

MAD//Fest is all about bringing the industry together and having a great and fun time. However, this year we want to use the pulling power of the great and the good, (that’s you!), for the greater good!

So, this July, (4-6), at the The Truman Brewery, whilst you'll still be able to drink all the Heineken and eat all the Dishoom your heart desires, all canned water will be served with a suggested donation of £2 per can. All the proceeds will go towards two charities whose role is help eliminate global water poverty, Water Aid and Unicef

MAD//Fest is looking for a partner to supply canned water, (the festival will be a single use plastic free zone). So if you can help and want to partner with our efforts to end water poverty, get in touch with MAD//Fest’s co-founder, Ian Houghton via

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