MR PORTER And Octopus Energy: The Latest Big Name Brands To Join MAD//Fest Line-Up
14 Apr, 2022
MR PORTER’s Global Marketing Director, Sabah Naqushbandi, and Octopus Energy’s CMO, Rebecca Dibb-Simkin, are among the latest senior brand marketers to confirm their place on the MAD//Fest line-up in July at The Old Truman Brewery.
Naqushbandi and Dibb- Simkin are among a string of new speakers announced by the MAD//Fest. They will join 175 global brands, disruptors and agency legends who will be tackling the ‘No Guts, No Glory’ theme this July.
MR PORTER, part of the YOOX Net-a-Porter Group, is one of the original fashion tech disruptors. At its helm is Naqushbandi, a true marketing heavyweight. She is responsible for MR PORTER’s global marketing, with a team of over 70, spanning three continents, and has transformed the brand into an award winning, globally recognised luxury online pioneer.
Once a new challenger brand but now very much a retail leader in men’s fashion for over 10 years, Naqushbandi will take to the MAD//Fest stage to talk about how MR PORTER retains its original disruptive edge, evolves and manages to stay relevant in a constantly changing world.
Dibb-Simkin heads up the marketing department for Octopus Energy Group, a brand that is shaking up the status quo by specialising in renewable energy, in what is a very traditional sector. The brand, founded only 7 years ago, has led the way in innovation with cloud based billing, novel use of data science and AI. This has resulted in Octopus delivering affordable, green energy to a very impressive 3 million people.
“It’s great to have two wonderful, industry defining disruptors, both at different stages on their journey,” said Luke Wilcox, MAD//Fest London’s director of content. “Both MR PORTER and Octopus Energy bring a wealth of experience, creativity and innovation to a lineup that is full of brands who have upset the hierarchy and created a new marketing arena defined by new rules and competitors.”
“MR PORTER has been setting the standard for other retail fashion disruptors for over 10 years and they continue to do so by constantly refreshing the brand by great use of real-time cultural insight and data. Whilst,Octopus Energy has been a breath of fresh air in what is, currently, an unpopular industry. With high customer ratings, and by innovating and campaigning for a fully renewable future, they are redefining what is possible in the energy sector. ”
Over 7,000 brands and agencies are expected to attend MAD//Fest London 2022, 3,000 more than 2021 when MAD//Fest was the only UK industry festival to take place in physical form. Other speakers for the 2022 edition include Rachel Waller, Global VP Innovation, Burberry; Cristina Diezhandino, Global CMO, Diageo; Tina Koehler, Global VP Marketing, Deliveroo; James Brown, MD, BrewDog; and Sir Martin Sorrell, Founder & CEO, S4 Capital.
Earlybird tickets are available here.