Shiny New Object Podcast: Rory McEntee, Brand + Marketing Director, Gymbox

24 Sep, 2021

Outgoing Gymbox Brand + Marketing Director Rory McEntee discusses bold + unusual ads, as well as career highlights + mistakes in the latest episode of MAD//Fest's partner podcast, Shiny New Object.

This week on the Shiny New Object podcast, we spoke to Rory McEntee, Brand & Marketing Director at Gymbox. Rory is a seasoned disrupter when it comes to bold, unusual adverts, and he told us all about his antics with the latest Gymbox rebrand featuring Joe Wicks’ name without asking for permission, as well as many other career highlights and mistakes.

Rory’s Shiny New Object is visual search - the ability to upload pictures from our daily lives onto search engines that are then connected to e-commerce so users can purchase what they see. Find out how Rory sees this working out in practice, as well as his top marketing advice, over on the podcast.

The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.