The Independent Agency Awards: TikTok To Sponsor Key Category
22 Apr, 2022
The Alliance Of Independent Agencies has announced that TikTok will sponsor “Best Use of TikTok”. category at the awards which will take place at MAD//Fest London on 5 July.
TikTok is the latest to feature in a star-studded lineup of Awards partners with their very own category, “Best Use of TikTok”. The support of TikTok amongst our other partners is testament to the exceptional work that is coming through this year's Independent Agency Awards.
Head of Creative Lab, Europe, at TikTok, Neil Boorman said that, “Independent agencies are creating some of the best creative ad content currently on TikTok, so we’re very excited to partner with The Alliance of Independent Agencies to celebrate this incredible work and inspire others to produce first-class content too.”
This years awards include 24 categories that span the many disciplines and skills across the independent agency landscape – so every dynamic independent agency will find a category that feels right to them, from PR to advertising, social media to brand experience, and even new category partners that are represented by Google, TikTok, Tripadvisor and more! All categories will be judged on Strategy, Execution and Effectiveness.
In addition to these categories, the Freedom Awards will return this year to champion other benefits of being independent. Judges will be on the lookout for standout work that captures the freedom that independent agencies have and how it can benefit clients. Judges will be specifically looking for examples of outstanding agency collaboration, agility, bravery and client service.
Entries will be judged by a hand-picked selection of leaders in their fields, with 50% of judges being clients of independent agencies – including Lego, Lloyds, British Airways, Reddit, NatWest and more!
Alliance member Cirkle CEO Ruth Kieran, who is returning to judge this year comments “The Independent Agency Awards truly celebrate the creative freedom and independent spirit of our sector while recognising the unique talents of our people. I’m delighted to be judging the awards again this year, and look forward to seeing the breadth and depth of work produced over the last year.”
With that in mind, what work have you done in the last year that you’re most proud of?
We want to hear about it!
If you or your team has delivered something outstanding in the last year, it deserves to be remembered. Check out our past winners and entry categories – our final entry deadline is 6th May.