MAD//Minute Manifesto: Johnny Winn, Head Of Advertising, Virgin Media O2

28 Oct, 2022

MAD//Minute Manifestos in partnership with THE FIFTH: We asked the great and the good what one thing they would change about the industry. This week Johnny Winn, Head of Advertising, Virgin Media O2, vents his fury about testing creative through data.

"There's been way too much focus on testing creative through data. And I just don't believe that it works" believes Johnny Winn, Head of Advertising, Virgin Media O2.

Asked about what one thing he would change about the industry, Winn went on to say: " I think that there's a certain threshold above which creative is actually kind of on its own. And if there wasn't a way to figure out whether it was good credit or bad credit, we'd never see a Hollywood blockbuster flop."

Winn elaborated by arguing that too much testing doesn't end with better creative. "I think if we were able to give our agencies or our marketing teams a little bit more credence and a little bit more trust towards building good creative that would make for better credit overall, I think."

Watch his MAD//Minute Manifesto in partnership with THE FIFTH here 

THE FIFTH is an award winning social creative agency who are experts in influential content. They have one clear mission: To do things differently. The team of strategists, talent experts and creatives, based in London and LA, help clients to tell inspiring, entertaining and influential stories that deliver measurable impact. Find out more here.