10x10 interview: AudienceProject’s Martyn Bentley

By Dan Brain, Co-founder + Content Director, MAD//Fest London 26 Sep 2019

Introducing our new 10×10 interview series – 10 questions, 10 words and a 60 second snapshot of the lives of MAD//Fest speakers. This time it’s the turn of AudienceProject Commercial Director, budding boxer and good all round guy, Martyn Bentley.

1. Who inspires you?
Family, friends, founders, colleagues, Jimi Hendrix – almost everyone really.

2. What’s your proudest career moment?
I’m planning one this time next year that will top them all!

3. Have brands lost touch with people? Why?
Only if they are not honest or relevant. The brands I mean.

4. What’s your all time favourite ad campaign? Why?
The Hamlet photo booth ad, of course!

5. What’s your biggest challenge right now?
Filling in 10 question surveys requiring 10 words per answer. Oops, messed that one up.

6. What’s your top trend for 2020. Why?
Digital gets real – the years of snake-oil are finally behind us.

7. How do you like to spend your spare time?
Guitar, pub, family, boxing – order of priority changes.

8. What’s your favourite London restaurant?
I love the food market on Leather Lane.

9.What are you talking about at MAD//Fest?
The positive power of audience measurement, for all.

10. Why is this topic important?
Everyone benefits if audiences are bought, sold and communicated more effectively.

Meet Martyn and the team at AudienceProject’s mini lounge at MAD//Fest London on 13-14 Nov. Martyn will be speaking on 13 Nov.