10x10 interview: Tim Etherington-Judge, Founder, Avallen Spirits

By MAD//Fest Editors 03 Nov 2019

1. Who inspires you? 
   Greta Thunberg & Alex Zanardi.
   
   
2. What’s your proudest career moment? 
   Every time someone tells me I helped change their life for the better.
   
   
3. Have brands lost touch with people? Why? 
   Yes. Because they put profit ahead of people.
   
   
4. What’s your all time favourite ad campaign? 
   Why? 42Below vodka. Every piece of official comms was a lie.
   
   
5. What’s your biggest challenge right now? 
   Cashflow to grow rapidly enough.
   
   
6. What’s your top trend for 2020. Why?
   Environmental action.
   
   
7.  AI and marketing - threat or opportunity?
   Threat.
   
   
8. How do you like to spend your spare time? 
   Cycling, running, saving the world.
   
   
9. What’s your favourite London restaurant? 
   Farmacy.
   
   
10. What are you talking about at MAD//Fest? 
    Creating the world’s most sustainable spirits brand.
    
    Join Tim on 14 Nov for 30 mins of calvados tasting and sustainable brand building from 1605! Click here for the agenda.