Benni Lickfett

60 seconds with...Benni Lickfett, Global Head of Emerging Technology & Innovation, Diageo

By Dan Brain, Content & Marketing Director, MAD//Fest London25 October, 2018

10 questions. 5 word answers. 60 seconds with a MAD//Fest speaker. Here’s a snapshot of the life of Diageo’s Global Head of Emerging Technology & Innovation Benni Lickfett.

Describe yourself in 5 emojis

Emoji icons

What’s excited you in marketing, advertising and disruptive tech?

Voice, AR, AI - tipping point!

What are your biggest challenges?

Scaling successful innovation at speed.

What’s your top emerging trend for 2019?

Smart Spaces.

What are your priorities for the year ahead?

ULC (Using less acronyms).

Is marketing and innovation everything in business?



HR, Finance, Supply Chain - also essential!

What’s your favourite city?

Heart = Madrid. Head = London.

What are you talking about at MAD//Fest?

Voice: emerging opportunities for brands

Benni will be speaking at 1020 on 29 Nov on the Headline Stage.

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