60 seconds with...Darren Elliott, Media Director, Taboola

By MAD//Fest Editors12 November, 2018

Mobile and video are top of the pops for Taboola’s Media Director Darren Elliott.

Describe yourself in 5 emojis

Emoji icons

What’s excited you in marketing, advertising and disruptive tech?

The rise of in-feed video.

What are your biggest challenges?

Scaling brands outside walled gardens.

What’s your top emerging trend for 2019?

A more personalised Open Web.

What are your priorities for the year ahead?

Focusing on mobile and video.

Is marketing and innovation everything in business?

Absolutely!

Why?

Stand still = you lose!

What’s your favourite city?

Vienna

What are you talking about at MAD//Fest?

Content consumption, psychology and video.

Darren will be speaking at 10:25 on 29 Nov on FIX IT//PITCH IT HUDDLE 1.

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