60 seconds with...Darren Elliott, Media Director, Taboola
By MAD//Fest Editors12 November, 2018
Mobile and video are top of the pops for Taboola’s Media Director Darren Elliott.
Describe yourself in 5 emojis
What’s excited you in marketing, advertising and disruptive tech?
The rise of in-feed video.
What are your biggest challenges?
Scaling brands outside walled gardens.
What’s your top emerging trend for 2019?
A more personalised Open Web.
What are your priorities for the year ahead?
Focusing on mobile and video.
Is marketing and innovation everything in business?
Stand still = you lose!
What’s your favourite city?
What are you talking about at MAD//Fest?
Content consumption, psychology and video.
Darren will be speaking at 10:25 on 29 Nov on FIX IT//PITCH IT HUDDLE 1.