VIDEO: 60 seconds with TRIBE’s Lisa Targett on influencer marketing
By Dan Brain, Content & Marketing Director, MAD//Fest London25 November, 2018
2018 = the year of the influencer? From Love Island and the Kardashian’s to the army of micro influencers, the battle of the brands on Instagram is simmering.
We caught up with TRIBE General Manager Lisa Targett to find out what’s happening in the world of influencer marketing ahead of MAD//Fest London this week.
Describe yourself in 5 emojis
What’s excited you in marketing, advertising and disruptive tech?
Brands delivering direct-to-consumer
What are your biggest challenges?
Fragmentation, education & keeping up.
What’s your top emerging trend for 2019?
UGC personalised cross-channel ads
What are your priorities for the year ahead?
Helping brands to release power of own customers.
Is marketing and innovation everything in business?
Yes, alongside strategy & execution.
It’ll give you the edge.
What’s your favourite city?
London or Tokyo.
What are you talking about at MAD//Fest?
Next generation influencer marketing - relevancy, personalisation & agile advertising to drive real-time customer response.