60 seconds with...Mark Evans, CMO, Direct Line

By MAD//Fest Editors13 November, 2018

Marketing and innovation isn’t everything for Direct Line CMO Mark Evans...

Describe yourself in 5 emojis

Emoji icons

What’s excited you in marketing, advertising and disruptive tech?

Driverless cars - potentially industry re-defining

What are your biggest challenges?

Fighting the commoditisation of insurance

What’s your top emerging trend for 2019?

Reversion to long-term brand building

What are your priorities for the year ahead?

Continue to revolutionise insurance again

Is marketing and innovation everything in business?



It's about organisations pulling together

What’s your favourite city?

New York - any season!

What are you talking about at MAD//Fest?

Diversity is not a competition - or is it?

Mark will be speaking at 15:00 on 29 Nov on the Headline Stage. Mark will also be interviewing The Dots Founder Pip Jamieson as part of the Measurably Daring start-up pitch final.

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