60 seconds with...Matthew Kelleher, Chief Commercial Officer, RedEye
By Dan Brain, Content & Marketing Director, MAD//Fest London25 October, 2018
10 questions. 5 word answers. A 60 second window into the world of a MAD//Fest speaker. This week it’s the turn of Matthew Kelleher from predictive analytics firm Red Eye.
Describe yourself in 5 emojis
What’s excited you in marketing, advertising and disruptive tech?
Predictive Analytics – watershed moment?
What are your biggest challenges?
Time and money
What’s your top emerging trend for 2019?
Multi-channel Personalisation driven by AI
What are your priorities for the year ahead?
Do more faster
Is marketing and innovation everything in business?
My motto! And People too!
People make it happen.
What’s your favourite city?
Chicago, because best time had!
What are you talking about at MAD//Fest?
AI-driven predictive analytics - the results
Matthew will be speaking at 1425 on 28 Nov on the Headline Stage.