60 seconds with...Penny Parnell, Leader of All Things Creative, Not On The High Street
By MAD//Fest Editors18 November, 2018
Be thoughtful and enhance people’s’ lives, says Not On The High Street’s Penny Parnell.
Describe yourself in 5 emojis
What’s excited you in marketing, advertising and disruptive tech?
Ideas that enhance people’s lives
What are your biggest challenges?
Lack of time/budget/marbles
What’s your top emerging trend for 2019?
Advertising remembering people are humans
What are your priorities for the year ahead?
Championing small businesses and thoughtfulness
Is marketing and innovation everything in business?
Not everything but jolly important
Why?
Imagine running businesses without them
What’s your favourite city?
New York, Dublin, Edinburgh London!
What are you talking about at MAD//Fest?
Hopefully nice inspiring cool stuff
Penny is speaking at 12:15 on 28 Nov in the Headline Theatre.