60 seconds with...Tia Castagno, Global Head of Innovation, Vizeum

By Tia Castagno, Global Head of Innovation, Vizeum5 November, 2018

10 questions. 5 word answers. 60 seconds with a MAD//Fest speaker. Here’s a snapshot of the life of Vizeum Global Head of Innovation Tia Castagno.

Describe yourself in 5 emojis

Emoji icons

What’s excited you in marketing, advertising and disruptive tech?

Being authentically part of social discourse

What are your biggest challenges?

Breaking legacy norms all around!

What’s your top emerging trend for 2019?

Re-writing the approach to talent

What are your priorities for the year ahead?

Data and creativity working together

Is marketing and innovation everything in business?

Creativity is everything in business

Why?

Everything follows from creativity

What’s your favourite city?

Lisbon

What are you talking about at MAD//Fest?

How neuroscience shapes talent & creativity

Tia will be speaking on the Headline Stage on 28 Nov at 1520 with Brixton Finishing School’s Ally Owen. She will also be leading the Flourish initiative - a collaboration with MAD//Fest and Vizeum designed to give opportunities in media for young people from less privileged backgrounds.

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