Exclusive report: A neuroscience perspective on native ads and consumer attention

By MAD//Fest editors 16 Aug 2019

sharethrough native advertising report mad//fest

The rise of smartphones has had a profound impact on our lives, from the way we work, to our sleep patterns and the way we engage with different types of content.

The ubiquitous nature of mobile in everyday life presents marketers with both challenges and opportunities. If content is readily available everywhere, consumer attention is falling and time is a finite resource, how do you cut through and create better performing campaigns?

Sharethrough’s ‘Assessing Visual Focus, Message Processing & The Ability To Strengthen Associations Through Mobile Native Advertising’ report provides a neuroscience perspective on how well crafted native ads can overcome declining consumer attention and lead to better engagement and conversion rates.

Click here to download the full report from our new MAD//Insights platform.

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