The beauty of IP data in geo-targeting

By Dan Brain, Content & Marketing Director, MAD//Fest6 June, 2018

Whilst over 6 billion smartphones and tablets are in existence and global mobile ad revenue set to tip $195 billion by 2019 (eMarketer), are marketers and mobile advertising companies still missing a trick?

Our friends at Digital Element have learned a lot about geo-targeting, pioneering work for clients including Apple, eBay, and inmobi.

Digital Element have put together this handy guide on how IP data can overcome the challenges of location-based geo-targeting and release an almost unlimited array of ‘moments’ to engage with consumers.

There’s even more good news - IP data makes contextual geo-targeting can enable targeting for almost 100% of mobile traffic, overcoming the challenges created by different kinds of browsing behaviour.

Click here to read the report and catch Digital Element at MAD//Fest London 2018 on 28-29 November.

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