VIDEO: How tech is transforming every aspect of Diageo’s brand experience

By MAD//Fest Editors13 November, 2018

MAD//Fest caught up with Diageo Head of Emerging Technology & Innovation Benni Lickfett to chat about how technology is transforming the experience of its brands.

Whilst a Johnnie Walker on the rocks continues to be enjoyed in the time honoured way, technology is disrupting almost every other aspect of the Diageo brand experience. For Benni, the challenge is to spot the disruption and find the right opportunity to turn the dial at speed.

One such disruption is voice. Benni’s session at MAD//Fest will explore how Diageo is approaching this emerging technology and avoiding getting punchdrunk on hype.

We’ll raise a glass to what promises to be an awesome session!

Benni is speaking 1010am on the Headline Stage on 29 Nov and will also be judging the final of MAD//Fest and Fetch’s Measurably Daring tech start-up pitch competition (also 29 Nov).

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