How video boosts conversions and consumer confidence
By Dan Brain, Content & Marketing Director, MAD//Fest London26 November, 2018
In final part of our Marketing Director’s Cut mini series, MAD//Fest caught up with Brightcove Senior Director - EMEA Operations Justin Barrett to chat about how video is redefining the way brands interact with people.
Whilst shoppable video is a fantastic opportunity for brands, video can also boost consumer confidence and tip the balance in favour of buying a product.
Many e-commerce sites are akin to the old school Argos catalogue in digital form. By not utilising video, they are missing out on a powerful tool that can persuade people to part with their hard-earned pounds.
Used smartly, video can bridge the confidence gap and provide more interactive and effective understanding of a particular product, giving savvy brands the edge in a competitive e-commerce marketplace.
Over to Justin to explain...
Don’t miss Justin’s Main Stage session on how brands can harness video trends to drive conversions and online engagement on 29 Nov at 10am.