Video: JOE Media on making video content that sticks

By Dan Brain, Content & Marketing Director, MAD//Fest London10 October, 2018

MAD//Fest visited JOE Media’s London HQ to talk about how the publisher gets eyeballs for its video output in The Marketing Director’s Cut, the first of a three part video series on how different industries are using video.

Entering JOE Media’s London HQ is a bit like walking into a palatial riad hidden in the souks of Marrakech - a fairly unassuming entrance leads to a colourful oasis where hacks and celebs craft sticky new podcasts, videos and social content at frenetic pace.

In eight short years, JOE, has transformed into the UK’s fastest growing media company with fast-turnaround content output spanning sport, entertainment, politics, business, health and much more delivered to an increasingly diverse audience.

It attributes its success in no small part creating content that sticks with millennials: “Video is the medium for this generation,” says Brian Whelan, JOE Media’s Content Director.

“Everything we do is defined by video. Video has to at the heart of everything you do as a publisher.”

Catch up with JOE Media and Brightcove at MAD//Fest London.

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