MAD//Fest video highlights - heads up on 2019 dates and BIG plans

By Dan Brain, Content & Marketing Director, MAD//Fest London6 December, 2018

Given MAD//Fest was a blank sheet of paper 6 months ago, welcoming a whopping 2,700 marketers through our doors on 28-29 Nov was the result of a labour of love (thanks for your patience with the queue).

Quite simply, many, if not the majority, of launch events fail, even when they are financed by organisers with pockets deep enough to lose money.

In our launch year, 65% were senior brand CMOs, CDOs & Marketing Directors; 25% were from agencies, senior planner buyers, operating board and main board members and 15% were senior media owners. This is completely unprecedented for a UK show of this size.

The experience of 2018 gives us huge confidence that we can disrupt the trade show model and deliver scale, relevance, fantastic content and a creative space to build relationships.

So before we announce some exciting news for 2019, here’s a snapshot of the upbeat mood at The Old Truman Brewery on 28-29 Nov.

Scaling up

With a successful show under our belt, MAD//Fest will return bigger, better and daringly disruptive on 13-14 Nov. Why the date change?

Well, MAD//Fest brought over a healthy contingent from industry folk on the other side of the pond, even more than continental Europe in fact.

We wouldn’t want MAD//Fest to be Thanksgiving clash for our US cousins or UK marketers caught in the maelstrom of Black Friday.

The big news - we’re scaling up. Expect 4,500+ marketers who want to shake things up, four stages of content, cool new features and some fresh faces in the MAD//Fest team.

Whilst we think scale is useful, plastering how many attendees or square metres a show has over a brochure is, well, meaningless. So we will continue to use our invite-only to deliver a VIP festival that inverts the typical trade show pyramid and delivers a quality buyer audience.

We will stay true to our aim of curating a knockout programme of brands and disruptors on-stage.

We will grow our commitment to championing important issues. Look out for a ramped up Flourish initiative as we use our platform to provide opportunities for young people from less privileged backgrounds.

We’re also proud to provide a platform for disruptive start-ups to engage with the best brands and agencies. Sustainable living start-up Greengame winning our Measurably Daring start-up competition with Fetch epitomises what events can do to encourage collaboration.

Greengame’s bold vision for how sustainability and brands can co-exist and Fetch’s ambition to champion daring start-ups is exactly the kind of partnership we want to facilitate.

Finally, we will continue to create a sociable and creative space for people to come together, meet and feel inspired by what they do So expect The MAD//Fest Arms 2.0 and details of a new MAD//Fest concept bar opening very soon (hint: they’ll both be packed to the rafters with the best tipples and shiniest tech!)

2019 will also see the launch of our brand new summer party - MAD//Picnic on 3 July. An invitation only event, we'll bring 500 of the top spending brands from MAD//Fest London 2018 along for a full day of networking, entertainment and plenty of street food to choose from. Taking place from 10am-10pm this is a perfect platform for you to entertain and host your clients at.

For more details on how to get involved contact ian@madfestlondon.com

The fact is, if you care about what you do, you can break the mold and be daringly different.

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