MAD//Fest video highlights - heads up on 2019 dates and BIG plans
By Dan Brain, Content & Marketing Director, MAD//Fest London6 December, 2018
Given MAD//Fest was a blank sheet of paper 6 months ago, welcoming a whopping 2,700 marketers through our doors on 28-29 Nov was the result of a labour of love (thanks for your patience with the queue).
Quite simply, many, if not the majority, of launch events fail, even when they are financed by organisers with pockets deep enough to lose money.
In our launch year, 87% were senior brand, agency and media folk. This is completely unprecedented for a UK show of this size.
The experience of 2018 gives us huge confidence that we can disrupt the trade show model and deliver scale, relevance, fantastic content and a creative space to build relationships.
So before we announce some exciting news for 2019, here’s a snapshot of the upbeat mood at The Old Truman Brewery on 28-29 Nov.
With a successful show under our belt, MAD//Fest will return bigger, better and daringly disruptive on 13-14 Nov. Why the date change?
Well, MAD//Fest brought over a healthy contingent from industry folk on the other side of the pond, even more than continental Europe in fact.
We wouldn’t want MAD//Fest to be Thanksgiving clash for our US cousins or UK marketers caught in the maelstrom of Black Friday.
The big news - we’re scaling up. Expect 4,000+ marketers who want to shake things up, multiple theatres spread over three rooms, cool new features and some fresh faces in the MAD//Fest team.
Whilst we think scale is useful, plastering how many attendees or square metres a show has over a brochure is, well, meaningless. So we will continue to use our invite-only to deliver a VIP festival that inverts the typical trade show pyramid and delivers 85%+ buyers.
We will stay true to our aim of curating a knockout programme of brands and disruptors on-stage.
We will grow our commitment to championing important issues. Look out for a ramped up Flourish initiative as we use our platform to provide opportunities for young people from less privileged backgrounds.
We’re also proud to provide a platform for disruptive start-ups to engage with the best brands and agencies. Sustainable living start-up Greengame winning our Measurably Daring start-up competition with Fetch epitomises what events can do to encourage collaboration.
Greengame’s bold vision for how sustainability and brands can co-exist and Fetch’s ambition to champion daring start-ups is exactly the kind of partnership we want to facilitate.
Finally, we will continue to create a sociable and creative space for people to come together, meet and feel inspired by what they do So expect The MAD//Fest Arms 2.0 and details of a new MAD//Fest concept bar opening very soon (hint: they’ll both be packed to the rafters with the best tipples and shiniest tech!)
The fact is, if you care about what you do, you can break the mold and be daringly different.