Report: Must-Know Influencer Trends for 2019

By MAD//Fest editors 27 Jun 2019

Influencer marketing is booming and is fast becoming the go-to strategy for brands across different industries and regions.

Social media marketing firm Socialbakers has crunched the data and trends in Must-Know Influencer Trends for 2019, a free report providing intelligence on:

• The state of the influencer marketing landscape in 2019.
• Successful content formats that generate maximum engagement.
• Analysis of the industries that are seeing the most influencer marketing activity.
• Predicted future trends for the influencer marketing landscape.

Click here to download the report.

Here's a quick digest of the standout statistics:

• Brand-sponsored influencer posts have grown by over 150% from 2018 to 2019.
• From Q1 2018 to Q1 2019, the use of Stories by brands grew by 21%.
• The majority of influencers today are micro-influencers, accounting for over 80% of influencers in Asia, Europe and Latin America, and over 75% in North America.
• In Q1 2019, the interactions of influencer sponsored posts vs. non-sponsored content were virtually the same, meaning that influencers don’t lose engagement when working with brands. Influencers receive 415 median interactions on posts that use #ad vs. 442 median interactions when they don’t. 
• Over the last year, the number of influencers using the #ad more than doubled - the trend grew by 133% from Q1 2018 to the end of Q1 2019.
• From Q1 2018 to Q1 2019 the brand that received the most influencer mentions was Daniel Wellington, with more than 20K mentions by 7.2k Instagram influencers.

Click here to download the full report.

The Socialbakers crew will be taking over 'the secret garden' at MAD//Picnic on 10 July - say hello to the team and chat all things social media and influencer marketing!