Revealed: the 15 start-ups paving the way for calculated risk taking

By Dan Brain, Content & Marketing Director, MAD//Fest London21 November, 2018

One of the best things about attending tech events is discovering exciting entrepreneurs and future giants. MAD//Fest London is no exception.

Looking at the backgrounds and businesses of the 15 start-ups who will be battling it out for the chance to become Fetch’s start-up partner, MAD//Fest has got the tech and the talent. Page, Jobs, Gates, Bezos & co watch out!

In no particular order, here’s the disruptors who have made the cut:

Heat 1

(1000-1045, 28 Nov, FIX//IT PITCH//IT HUDDLE 2)

AdTonos

ArtBrowser

Buzz Technology Limited

Duel

Glorious Labs

Heat 2

(1455-1540, 28 Nov, FIX//IT PITCH//IT HUDDLE 2)

Greengame

HIGH PROFILE CLUB

Hollabox

Opinary

Measure Protocol Ltd

Heat 3

(1545-1630, 28 Nov, FIX//IT PITCH//IT HUDDLE 2)

Picnic Media

Smartzer

StylePoints

Threedium

Measurematch

The final: where reputations are made and unicorns are won!

(1600-1700, 29 Nov, Headline Stage)

3 heat winners and 1 wildcard will make it through to the final of Measurably Daring, the finale of MAD//Fest.

In the final, the start-ups will need to show that they are prepared to take calculated risks and prove their success.

They’ll need to win over Benni Lickfett, Global Head of Emerging Technology, Diageo, Bruce Daisley, VP - Europe, Twitter, Patrick Affleck, CEO - UK, Fetch, Rose Lewis, Co-founder, Collider and Ken Valledy, Co-founder, Progressive to get the nod and be crowned MAD//Fest and Fetch’s most Measurably Daring start-up.

Aside from a unique business opportunity and award, there’s a very special MAD//Fest unicorn trophy that’s sure to take pride of place in any office.

Whilst the judges are making their decision, we’ve lined-up an awesome keynote interview as Direct Line CMO Mark Evans puts The Dots entrepreneur Pip Jamieson in the hotseat to explore the future of innovation and collaboration for brands and start-ups. It should be an awesome end to MAD//Fest!

We’ve been blown away by the entries for Measurably Daring. It’s a diverse, energetic and creative final fifteen who share an appetite for innovation, disruption and entrepreneurialism, said Dan Brain, MAD//Fest London’s Content & Marketing Director.

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