Revealed: the 15 start-ups paving the way for calculated risk taking

By Dan Brain, Content & Marketing Director, MAD//Fest London21 November, 2018

One of the best things about attending tech events is discovering exciting entrepreneurs and future giants. MAD//Fest London is no exception.

Looking at the backgrounds and businesses of the 15 start-ups who will be battling it out for the chance to become Fetch’s start-up partner, MAD//Fest has got the tech and the talent. Page, Jobs, Gates, Bezos & co watch out!

In no particular order, here’s the disruptors who have made the cut:

Heat 1

(1000-1045, 28 Nov, FIX//IT PITCH//IT HUDDLE 2)



Buzz Technology Limited


Glorious Labs

Heat 2

(1455-1540, 28 Nov, FIX//IT PITCH//IT HUDDLE 2)





Measure Protocol Ltd

Heat 3

(1545-1630, 28 Nov, FIX//IT PITCH//IT HUDDLE 2)

Picnic Media





The final: where reputations are made and unicorns are won!

(1600-1700, 29 Nov, Headline Stage)

3 heat winners and 1 wildcard will make it through to the final of Measurably Daring, the finale of MAD//Fest.

In the final, the start-ups will need to show that they are prepared to take calculated risks and prove their success.

They’ll need to win over Benni Lickfett, Global Head of Emerging Technology, Diageo, Bruce Daisley, VP - Europe, Twitter, Patrick Affleck, CEO - UK, Fetch, Rose Lewis, Co-founder, Collider and Ken Valledy, Co-founder, Progressive to get the nod and be crowned MAD//Fest and Fetch’s most Measurably Daring start-up.

Aside from a unique business opportunity and award, there’s a very special MAD//Fest unicorn trophy that’s sure to take pride of place in any office.

Whilst the judges are making their decision, we’ve lined-up an awesome keynote interview as Direct Line CMO Mark Evans puts The Dots entrepreneur Pip Jamieson in the hotseat to explore the future of innovation and collaboration for brands and start-ups. It should be an awesome end to MAD//Fest!

We’ve been blown away by the entries for Measurably Daring. It’s a diverse, energetic and creative final fifteen who share an appetite for innovation, disruption and entrepreneurialism, said Dan Brain, MAD//Fest London’s Content & Marketing Director.

Join our mailing list

Speaker updates, ticket giveaways and exciting opportunities - don’t miss a thing and be the first to know about what’s happening at MAD//Fest

* Indicates required field


Stay in touch

Follow us and keep up to date with recent activity including new keynote speakers etc...