Special report: A marketer’s guide to engaging the holiday gamer

By Dan Brain, Content & Marketing Director, MAD//Fest London27 November, 2018

Aside from donning dodgy festive jumpers in the office, indulging on just about everything and watching re-runs of Only Fools and Horses, what else are people going to be doing this Christmas?

Playing games, of course!

Christmas truly is the most wonderful time of the year for mobile marketers with a 3-6X lift in mobile video views, conversions and app installs.

With millions of devices being gifted, hours of extra leisure time, and a wealth of disposable income flooding the mobile environment, Tapjoy have put together this handy report on how to engage the holiday gamer.

Click here to download the report.

Key topics include:

  • What game and app categories can expect the biggest lift in ad engagement this holiday season?
  • Which demographics are hungry for entertainment brands?
  • Who’s most likely to convert on mobile commerce campaigns?
  • How can you drive a 3-6X lift in video views, conversions & app installs?

Keen to know how you can sprout festive cheer and avoid a turkey of a Christmas campaign?

Make sure you swing by the Tapjoy picnic table and take part in Tapjoy’s Big Pub Quiz of the Year on 28 Nov from 5pm at MAD//Fest London.

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