Is this the world's most innovative newsagent?

By MAD//Fest Editors 24 Oct 2019

The Great British corner shop...Re-invented.

Forget mags and fags, the Great British corner shop is having a dramatic makeover at MAD//Fest London on 13-14 Nov. 

Following last year’s connected bar collaboration, we’re once again teaming up with SharpEnd to create a connected CornerShop experience at MAD//Fest.

Featuring a range of innovations from brands including Pernod Ricard, Nestlé, Mondelez, AB-Inbev, CornerShop is designed to enable MAD//Fest attendees to experience a range of technologies that are shaping the future of brand experience, connected retail and interactive products.

“MAD//Fest is all about taking people out the conventional event environments to engage with the latest innovations, trends and technologies,” said  Dan Brain, MAD//Fest London’s Co-founder.

“Our collaboration with SharpEnd on CornerShop is the perfect way to for MAD//Fest attendees to experience first-hand how the latest technology is changing the way we interact with brands, products and packaging.” 

SharpEnd CEO Cameron Worth will be introducing CornerShop on the main stage at 1.25pm on day 1.

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