Video: why Snapchat’s UK General Manager thinks the camera will be king
By Dan Brain, Content & Marketing Director, MAD//Fest London27 November, 2018
MAD//Fest caught up with Snapchat UK General Manager Ed Couchman find out why AR and camera marketing could be the most exciting creative and storytelling opportunity for brands in decades.
But to grasp the opportunity, brands need to invest more in mobile creative and stop shoehorning 30 second TV spot into a mobile dominated world.
Don’t miss Ed’s keynote on the main stage on 29 Nov at 1440!
Over to Ed…