MAD//Fest is where the industry meets to fix, pitch and hack the future of marketing. Expect big brands. Meet digital disruptors. Get your fix of networking over a beer or two.

Buy your discounted ticket here.

Main Stage

09:55 - 10:00

Welcome from the chair

10:00 - 10:30

Daring to be Different: Starling on how customer experience is fuelling disruption + growth

10:35-10:55

What really makes us click?

Using AI and psychology to create personalised content.

11:00 - 11:20

Marketing transformation: getting the right mix and delivering results at a growth brand

11:20 - 11:45

Break

11:45 - 12:05

Burger King: Re-inventing a legacy brand

12:10-12:30

Three Conclusions From 287,000 Opinions on Mobile Marketing

12:35 - 12:55

Digital Audiences: Asking the questions you might not like the answer to!

13:00 - 13:25

Shiny New Object Live: Scaling disruptive innovation

13:25 - 13:30

SharpEnd introduces CornerShop@MAD//Fest

14:25 - 14:55

How culture, story and experience can disrupt a category

In this session, Shamil Thakrar, Co-founder of award-winning restaurants, Dishoom, will discuss how culture, story and experience keep the restaurants busy.

15:00 - 15:20

Shifts in digital advertising - why you should care about SMBs

We live in a time where digital sophistication is increasing rapidly and this has implications for advertisers whilst providing opportunity for technology-led organisations.
Advertisers are demanding higher returns on their investment and automation is providing a way to deliver these results, combined with transaction-based ad formats. At the same time, there remains a segment of the market that is under-served - small to medium sized businesses - who are desperate not to be left behind.
This represents a tremendous opportunity for technology-focused firms to build innovative ad solutions that can bypass traditional acquisition barriers and deliver results to the segment. Google has developed a partnership program to specifically support these high growth, scale-enabled firms.

15:25-15:45

Building brands on Amazon

1545:16:05

Break

16:05- 16:25

Adland, wake up to your responsibilities!

16:30 - 17:00

PITCH//IT:Avon £20k 'Tech solutions in low tech environments' innovation pitch

17:00-17:25

Daring to be different: breaking new boundaries in sport

17:25-17:30

PITCH//IT:Avon £20k 'Tech solutions in low tech environments' innovation pitch - WINNER ANNOUNCEMENT

17:30-19:30

Day 1 Evening Drinks Reception sponsored by Influencer

Media, data + tech

10:00-10:30

Live Stream Keynote: Daring to be Different: Starling on how CX is fuelling disruption + growth

10:30-10:35

Introduction + Welcome

10:35 - 10:55

Creating an Environment of Productive Disruption

Description: in a world where change is constant, and the world's computing power and information is in the hands of everyone, there is both jeopardy and great opportunity.  What separates the good from the great is the ability to harness creativity for continuous innovation.  Craig will discuss the trends, and barriers and the enablers that help us create an environment of productive disruption that fuels innovation.

11:00-11:20

Launching Planet Zoo: Using an audience-first approach to boost media efficiency and pre-sales

Hear how Frontier Developments and digital agency Croud joined up digital media with offline strategies to make their media spend work harder and drive more pre-sales for their latest simulation video game, Planet Zoo.

11:20-11:45

Break + Networking

11:45 - 12:05

Experiments in effectiveness: are you really getting ROI on your digital media investment?

12:10 - 12:30

The Evolving World of Partnerships

Partnerships between businesses have been a primary driver of growth and revenue for centuries - but measuring the success of those partnerships and scaling them has always been a challenge. Join Alex Springer, Director of Sales and Solutions for Impact EMEA as he explores how to leverage automation, reporting, and contracting tools to modernize partnerships for the digital age, making the partnership channel take its place as a growth driver that can rival your sales and marketing channels.

12:35 - 12:55

Save Digital Advertising, Save the World?

Where we as advertisers choose to spend our media budgets matters hugely. It matters to how effective our campaigns are, but it also matters because of how it shapes the internet and the digital ecosystems around us. Whilst advertisers are increasingly aware of key issues like brand safety & ad fraud these spaces can be complicated  to navigate and if we’re not careful we can accidentally be making things worse. In this session we’ll highlight some of the challenges facing the digital ecosystem and some of the initiatives available to help tackle them including the Conscious Advertising Network, Outvertising and the Global Alliance for Responsible Media.

13:00-13:20

Are you due for disruption?

What are the signs you’re about to be disrupted – and how do you build a business which can adapt to disruptive challenges, even before they happen?

13:25-14:25

Lunch + Networking

14:25-14:55

Live Stream Keynote: How culture, story + experience can disrupt a category

15:00 - 15:20

Inside Beauty Tech Labs: L’Oréal and Essence's media model for the future

L’Oréal knew that to achieve their ambition of becoming the leading beauty tech company, they needed to establish new ways of working - both within their marketing team as well as with their partners. Together L’Oréal and their media agency, Essence formed Beauty Tech Labs - an integrated client-agency team powered by shared technology, operational expertise and talent. Underpinned by a joint learning agenda and operating like a tech company, Beauty Tech Labs is constantly moving forward and innovating.

 

Gayle Noah, Media Director (UK & Ireland) at L’Oréal and Tim Irwin, CEO (EMEA) at Essence, will discuss the need for traditional client-agency relationships to change and reveal what it takes to implement big visions.

15:25-15:45

Why weird wins in social media

15:45-16:05

Break + Networking

16:10-16:30

Election special? The shocking truths of political advertising

Engagement + Experience

10:00-10:30

Live stream keynote: Daring to be Different: Starling on how CX is fuelling disruption + growth

10:30-10:35

Welcome + Introduction

10:35 - 10:55

easyJet's Look&Book: using image recognition technology to enhance customer experience and conversions

Booking a flight for the Instagram Generation - how easyJet saw a way to collapse their customer booking funnel and created the 'shazam of travel' in the process with their latest app feature Look&Book. Hear from the team behind the innovation and how they created this feature, got it to market and its success since launch.

11:00-11:20

When insights aren't enough: transforming data into action for real-time personalisation

Is your marketing department suffering from death by dashboard? Got piles of data and charts, but lack the agility to turn insights into action in real time? Kunal explains why in-the-moment personalisation sometimes requires turning measurement on its head. 

11:20-11:45

Break + networking

11:45 - 12:05

Brand Building Through Advocacy

In this session, Lauren Spearman, Head of Brand Advocacy at MADE.COM will discuss the next evolution of influencer marketing, offer 5 tips to build your brand through advocacy & share MADE.COM's latest advocate-led campaign.

12:10-12:30

Building an Experience Dream Team for Boden: how to bridge the marketing technology divide

Marketers today are Experience Makers. So a modern marketing team must have it all: data, content, technology, the right people and the right processes. Hear first-hand from Boden’s Director of Digital Transformation how one of Britain’s best-loved brands transformed from catalogue business to experience business.

12:35-12:55

Five Predictions for the Future of TV

13:00-13:20

Micro vs Macro: Understanding Scale In Influencer Marketing

13:20-14:25

Lunch + Networking

14:25-14:55

Live Stream Keynote: How culture, story + experience can disrupt a category

15:00 - 15:20

Using science to shape the future of brand experience

15:25 - 15:45

Building trust and advocacy in influencer marketing

In the fight for compelling, authentic and creative influencer content, trust is vital between influencers, brands and consumers. But how do we prevent trust from breaking down? Learn from Takumi on how to combat this.

15:45-16:05

Break + Networking

16:10-16:30

Programmatic Native: Friend or Foe?

With Native set to be the preferred digital channel by 2025 and Programmatic set to continue to power and automate all ad spend, join the World's leading Native platform and the World's only DSP built from the ground for this Channel as they demonstrate why 'it's a match'.

16:35 - 16:55

How a tiny little Creme Egg tackled the industry’s skip ad problem

Emerging Tech + Innovation

10:00-10:30

Live stream keynote: Daring to be Different: Starling on how CX is fuelling disruption + growth

10:30-10:35

Welcome + Intro

10:35 - 11:00

Pitch//It Diageo Competition: Heat 1

11:05 - 11:30

Pitch//It Diageo Competition: Heat 2

11:35 - 12:00

Pitch//It Diageo Competition: Heat 3

12:05 - 12:30

Avon Cosmetics Innovation Challenge - Tech solutions in low tech environments

12:35 - 13:00

Avon Cosmetics Innovation Challenge - Tech solutions in low tech environments

13:05-13:25

Meaningful Moments and Brand Growth

How will privacy regulation help you become a better marketer in 2020 and beyond? What are the consumption moments that deliver growth to your brand?Why is it essential to engage in moments that matter?

14:25-14:55

Live stream keynote: How culture, story + experience can disrupt a category

15:00 - 15:20

Going nuts: How Pip + Nut disrupted the food industry + created a distinctive brand

15:25 - 15:45

My Digital Hero...Peter Markey, CMO, TSB

15:45-16:05

Break + Networking

16:10 - 16:30

My Digital Hero...Jimmy Leach, Editor in Chief, Huffington Post

16:35 - 16:55

My Digital Hero...Tamara Littleton, CEO, The Social Element

Main Stage

09:15 - 09:20

Chair's opening remarks

09:20 - 09:50

Baking brand: exploring the power of difference

09:55 - 10:15

Real Friends, Real Results: Why you really need to start paying attention to your audience

10:20 - 10:40

Why the future belongs to the DJs

10:45 - 11:05

Making mischief: combining live and social brand activations

11:05-11:35

Break + Networking

11:35 - 11:55

Look Who's Talking: Persona and Brand in Connected Devices

In Wired For Speech, Stanford researchers Clifford Nass and Scott Brave wrote: “When people hear any voice they automatically and unconsciously assign a personality to it….”

Within less than 2 seconds of hearing a voice, the listener automatically creates a mental image of who they’re listening to.

They identify attributes like age, gender, education, where the speaker’s from and register, or their role in relation to the listener. 

Did you ever notice how people refer to The Google Assistant as “SHE”, “He” or “They” rather than “IT”:. “She told me a joke”, “I’ll ask Him for the weather.” That’s because we can’t avoid creating a character in our imagination from those attributes.

In this talk, Wally Brill, Google’s Head of Conversation Design Advocacy and Education, will explain

* What persona is  and why it’s important

* How it relates to brand identity

* How to design one to represent the brand in conversational interactions

Conversational interfaces and intelligent, connected devices are new channels for brands to communicate with their customers. Learn how to maintain brand identity and help users succeed.

12:00-12:20

Man vs. Machine: what will really drive customer value? Andrew Furlong , MD, REO Digital

Consumers demand brands become more creative in their approach to their communications. But what benefit is there in taking a more innovative approach? How do marketers get to know their customers on an even more personal level to be able to create the individual experiences which genuinely engage them? Can this really translate into increased revenue? 

Join Garry Lee, CEO of RedEye and Andrew Furlong, MD of REO Digital, to discover:

* How to take advantage of technologies to create a truly customer-centric experience

* How to positively impact your Customer Lifetime Value

* Who’s already doing it brilliantly and where you should start

12:25-12:50

How brands, star influencers and entrepreneurs can change the world - and marketing

12:50 - 14:00

Lunch

14:00 - 14:50

PITCH//IT: Live - Diageo Brand Experience pitch + 'The Things I've Learned' feat. Justine Roberts CBE, Founder, Mumsnet

14:55- 15:15

Pressing re-set on marketing + business: why purpose + profit are essential for long-term growth

15:15-15:30

Break + Networking

15:30 - 16:00

Perfecting the Echo Chamber: Putting creativity into data-driven marketing

16:05 - 16:50

Success in advertising - it's all about luck

Media, data + tech

09:20-09:50

Live stream keynote: Baking brand: exploring the power of difference

09:50-09:55

Welcome + Intro

09:55-10:15

It pays to be brave: Delivering creative that gets the nation talking

10:20-10:40

Amplify: Boost Attention, Not Spend

This session addresses the “amplification” effect gained by intelligently combining high-impact and standard formats on both desktop and mobile screens. It also offers intelligent flighting strategies to maximise attention without increasing ad spend, based on findings from multiple in-depth studies conducted by Inskin.

10:45 - 11:05

Attention Mobile! How attention technology can boost your mobile advertising

Lumen reveal the reality of attention to mobile advertising, using their proprietary eye tracking technology.

11:05-11:30

Break + Networking

11:35 - 11:55

Marketing is wasted on the young

12:00-12:20

How to turn happy customers into a source of customer acquisition

12:25-12:45

Affiliate Commerce – A Path for Publishers

12:50-14:00

Lunch + Networking

14:00-14:25

Live Stream: £20k Diageo brand experience start-up pitch

14:25-14:50

Live stream interview: The things I've learned

14:50-14:55

Live stream: £20k Diageo brand experience pitch - winner announcement

14:55 - 15:15

Going Once, Going Twice, Sold To The Marketer With All The Data!

15:20 - 15:40

Augmenting creativity: Can machine leaning help us design better ideas, brands, products + services?

Engagement + Experience

09:20-09:50

Live Stream Keynote: Baking brand: exploring the power of difference

09:55 - 10:15

Hacking growth: how innovation + community delivers results

10:20-10:40

Personalisation is dead. Long live personalisation.

Reinventing omnichannel personalisation in 2020.

10:45-11:05

The age of the Film Makers, Content Creators & Storytellers - putting the consumer at the heart of your campaign!

11:05-11:35

Break + Networking

11:35 - 11:55

Making Brexit an immersive brand experience

12:00-12:20

Video in the Moment of Next

Discover the potential of the “Moment of Next” and how to capitalise on it with best practices for your video campaigns.

12:25-12:45

How data, strategy and measurement are key to mastering your 2020 influencer plans

Europe's Leading Influencer Company will show you how you can plan an effective 2020 influencer strategy. The session will walk you through how to drive tangible results and showcase Tailify's secret formula of how to build, measure & optimise your influencer campaigns.

12:50-13:10

Stop Being So F***ing Boring: Why Data shouldn't trump creativity and other things we've learned

13:05-14:00

Lunch + Networking

14:00-14:25

Live Stream: £20k Diageo Brand Experience Pitch

14:25-14:45

Live Stream: The things I've learned

14:45-14:50

Live stream: £20k Diageo Brand Experience Pitch

14:55 - 15:15

Products, positioning + purpose: how to compete with the disruptors

15:15-15:30

Break + Networking

15:20 - 15:40

The art of communicating ideas - a conversation

15:45-16:15

A branded content mash up

Emerging tech + innovation

09:20-09:50

Live Stream - Baking brand: exploring the power of difference

09:50-09:55

Welcome + Introduction

09:55-10:15

AI + paid social: lessons from a challenger brand

10:20-10:40

How Threedium's 3D/AR Technology can boost Brand Engagement by 300%

Outstanding 3D Tech Democratised - Threedium is paving way for all business sizes to effortlessly and affordably benefit from the high levels of engagement and interactivity that 3D/AR provide.

10:45 - 11:05

Turning things upside down: scaling transformation in an e-commerce world

11:05-11:35

Break + Networking

11:35-11:55

Measuring ROI and giving back – The True Nirvana of Influencer Marketing

Brands are spending money on influencer marketing without a clear ROI. Introducing Kindred that allows you to work with real advocates, measure success and give back to at the same time.

12:00-12:45

Conversational Commerce: A Two Way Street

Consumers are spending more time inside chat apps. Brands cannot ignore this messaging revolution. Use cases and insights that unravel conversational commerce, AI-driven chatbot tech and rich messaging channels.

12:45-14:00

Lunch + Networking

14:00-14:25

Live Stream - £20k Diageo Brand Experience Pitch

14:25-14:45

Live stream: Things I've learned

14:45-14:50

Live stream: Diageo pitch winner announcement

14:55 - 15:15

Chatbots + voice technology: how brands can benefit

In June 2019 21% of UK households had a smart speaker installed.  In 2008 only 17% of the population had a smartphone.Conversational AI in the form of chatbots and voice bots are poised to have a in impact on our lives similar to mobile, making it easier for us to get things done.We’ll talk about the landscape and the opportunity alongside DIAGEO who will candidly share their experiences in voice.

15:15-15:30

Break + Networking

15:30-15:50

Leveraging your brand online: how optimised creative content drives conversions

15:55-16:25

Avallen Calvados tasting: how product + purpose help you to punch above your weight

Who attends?

MAD//Fest works on an invite-only basis, meaning you get to connect with 5,000+ of the most influential brand + agency decision makers.

90%

90% of tickets are reserved for top tier brand marketers, agency execs and media leaders via our VIP Initiative

10%

10% are available for tech innovators looking to work with global brand, agency and media players. Click here to secure a Networker Pass for your team.

Mad//Fest ‘20 - Get involved

Interested in speaking, attending, sponsoring, exhibiting or meeting 5,000 industry decision makers? Click here to get involved in the UK’s most lively marketing, advertising and disruption festival.

Sponsor//Exhibit at Mad//Fest ‘20

5,000 attendees. 100% brands, media and disruptors. 0% time wasters. Click here to find out how our daringly different festival can put your innovation in front of new customers.

Contact us

Interested in getting involved? Leave us your details and we’ll be in touch to explain more

* Indicates required field

To find out more, please see our privacy policy

The venue

The Old Truman Brewery F Block, Ely's Yard 15 Hanbury Street London E1 6QR

View on google maps

Join our mailing list

Speaker updates, ticket giveaways and exciting opportunities - don’t miss a thing and be the first to know about what’s happening at MAD//Fest

* Indicates required field

News

Stay in touch

Follow us and keep up to date with recent activity including new keynote speakers etc...