MAD//Fest presentations + pics now available
Re-visit hazy MAD//Fest memories by getting your hands on the presentations and pictures from the UK’s top networking event.
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MAD//Fest Memories + Moustaches: Salpo’s Verdict
Moustache-wearing software developers Salpo reflect on their debut visit to MAD///Fest London.
Read moreQuickfire Interview: Rapha Capitani, Brand Manager, Mondelez
AI + cross-media measurement are top of the pops for Mondelez’s Rapha Capitani.
Read moreInnovid CTO: “It’s Bullsh*t That Netflix Reinvented TV”
Netflix didn’t reinvent telly + people don’t hate ads, Innovid CTO Tal Chalozin busts myths and pinpoints the future of TV.
Read morePodcast: Coty Global VP Kristina Kaganer on Innovating With Analytics
Coty’s Kristina Kaganer lights up the latest Shiny New Object podcast + explains why data + analytics are crucial to the innovation process.
Read moreChair's Notes - Paul Frampton on Why Brand + Performance matter
Check out our shiny new highlights video and hear day 2 Chair Paul Frampton reflect on last week's MAD//Fest London event.
Read moreThreedium + SoPost Scoop £20k Diageo + Avon PITCH//IT Pilots
MAD//Fest London's PITCH//IT initiative saw some of the world's top start-ups address briefs from Avon + Diageo, with Threedium + SoPost emerging winners.
Read moreBuilding software + growing moustaches in the face of Brexit
Salpo CEO Paul Lawrence talks tech development, Brexit + growing a tash for a great cause.
Read more5 brands who dared to be different and won
Edit's Toby Brown gets in the mood for MAD//Fest with a rundown of the daring brands who disrupted the established order.
Read moreReport: TV is thriving in the world of ‘total video’
Video is leading a transformation of TV and addressing advertisers’ need for reach + transparency, according to a new report from RTL AdConnect.
Read moreAvon + Diageo £20k pitches: PITCH//IT finalists revealed
Meet the start-ups and scale-ups who will be pitching for £20k innovation pilots with Diageo + Avon on 13-14 Nov.
Read moreMAD//Fest is Sold Out: This is What You Need To Do if You've Got a Ticket
OK, it wasn't quite as fast as Glastonbury, but MAD//Fest London is now sold out. If you're lucky enough to have a ticket, here's your essential checklist (remember to bring a water bottle).
Read moreExperiential Marketing: How Can We deliver Unique Customer Experiences in a Digital World?
The intersection of the experiential and the digital is a rich seam of marketing opportunity for brands, says Jenny Stanley, Appetite Creative's MD + Founder..
Read moreThe Sharing Economy: What’s Trust Got To Do With It?
The sharing economy is based on trust. Ignore at your peril, says Ogury's CMO Max Pepe.
Read moreHow Data Is Delivering New Creative Opportunities
Jay Z + Beyonce, Hoddle + Waddle, Ant + Dec watch out, there's a new dynamic duo in town, Creativity + Data. Attest's Mark Walker explains.
Read moreWhy disruptor brands still need traditional channels
Edit's Clare Arndell, Edit's Head of Broadcast, explains how TV is accelerates growth for challenger brands.
Read more10x10 interview: Tim Etherington-Judge, Founder, Avallen Spirits
10 questions. 10 words. A 60 second snapshot of the lives of MAD//Fest speakers. This time it’s Calvados + sustainable brand entrepreneur Tim Etherington-Judge.
Read moreDare To Be Different: meet the disruptors + global brands
Get in the mood for MAD//Fest with these 5 daringly different session highlights.
Read moreHow tech is driving experiential marketing
AI and mixed reality technology has is raising the bar for immersive and experiential marketing, according to George P. Johnson.
Read moreHey Alexa, should we invest in a voice app?
Investing in a voice app without a clear strategy is a recipe for frustration, says Yoyo Design's Jenny Kitchen.
Read moreThe MAD//bot is alive
We've been building a bot in beta with the clever people at SayItNow. Why not say hello?
Read moreDiageo to run £20k+ brand experience start-up pitch at MAD//Fest
Start-ups who drive new and innovative experiences across Diageo's brands can pitch for a £20k+ pilot at MAD//Fest London on 14 Nov.
Read more10x10 interview: Huib van Bockel, Founder, Tenzing
10 questions. 10 words. A 60 second snapshot of the lives of MAD//Fest speakers. This time it’s the turn of Tenzing Founder Huib van Bockel.
Read moreAvon calling: Deadline for £20k Mobile Content/Personalisation Pitch Looms
Avon is on the hunt for new mobile content, e-commerce + personalisation partners and wants to kick off the relationship with a £20k pilot. It could be you....
Read moreWag Wars vs. MAD//Fest Speakers
As the #Roodunnit skullduggery scandal escalates, these MAD//Fest speakers can know a thing or two about kicking up a social media storm + digging into data.
Read moreSurvey shows brands' content suitability sensitivities
Political, racist and sexist content top the list of content types brands are most worried about, according to a new report from YouTube advertising specialists Channel Factory.
Read moreMAD//Fest + Shepherd Neame to create Britkeller - ‘A bierkeller built by Brits’
Introducing the MAD//Britkeller. A little piece of Munich at MAD//Fest with British beer and brilliant conversation.
Read more10 questions with...Paul Mallon, Head of Major Brand Activations, Paddy Power
Paddy Power's chief mischief maker Paul Mallon loves the thumping beat of Leftfield and says brands need to show up more. Just don't ask him about trends...
Read more10x10 interview: AudienceProject’s Martyn Bentley
10 questions, 10 words and a 60 second snapshot of the lives of MAD//Fest speakers. First up is AudienceProject Commercial Director, budding boxer and good all round guy, Martyn Bentley.
Read moreHigher in America: Feedback From a Cannabis Community
What does consumer research say about attitudes towards cannabis following the recent decision to legalise the drug in Canada? Kyle Davies, Maru Blue’s SVP Retail + Technology digs into the data.
Read moreMeet impact investors + disruptive startups – EU-backed ‘Among Investors’ initiative to run at MAD//Fest
Partnership with Startup Europe, Startup Lighthouse and FastTrack Ventures will provide a unique opportunity for start-ups and investors to connect at MAD//Fest London on 14 Nov.
Read morePodcast: Wunderman Thompson Commerce's Head of Innovation on when content and commerce collide
Wunderman Thompson Commerce Head of Innovation Naji El-Arifi and Cognifide CEO Miro Walker join tech journalist Gemma Milne for a discussion on how content and customer experience is defining commerce.
Read moreAvon + MAD//Fest launch £20k search for ‘tech solutions in low tech environments’
Global beauty firm Avon is looking to identify personalisation technology and innovation that can boost its growing e-commerce business by launching a £20k brand challenge pilot at MAD//Fest London.
Read moreOlympic legends to speak at MAD//Fest: winning hearts and minds in women’s sport
Olympic legends Denise Lewis OBE and Michelle Griffith-Robinson will join a discussion on the future of women’s sport after a summer of international success on the pitch and unprecedented interest from fans and brands.
Read moreThere’s a stretch of water between marketing and technology
Control v Exposed CEO – EMEA Paul Frampton explains why we need to build a new marketing operating system that engages ad tech providers, brands and agency planners.
Read moreExtinction Rebellion to speak at MAD//Fest
Extinction Rebellion will call for the ad industry to do more to tackle the climate emergency in a session at MAD//Fest.
Read moreListen: Snap GM Ed Couchman On Why AR Isn't Just For Fun
There's a gap between perception and reality in AR, says Snap Inc's Ed Couchman, the latest industry exec to appear on The Shiny New Object podcast.
Read moreDishoom Co-Founder To Speak At MAD//Fest
Don't miss a keynote from Dishoom co-founder Shamil Thakrar on authentic brand experiences at MAD//Fest London.
Read moreSEO and Website Optimisation: How to Make the Best of Both
Don't compromise on digital optimisation, says Justin Bougher, SiteSpect's VP Product.
Read moreConversational ad platform Cavai ramps up UK business with new hires
Programmatic enabled creative technology firm Cavai has launched a new office in the UK, hiring five new leaders in the process.
Read moreMAD//Fest registrations up 637% - Easyjet, Coty + Made.com join line-up
Turns out people like a little madness in their lives. Registrations for MAD//Fest '19 are bucking the industry trend and soaring - plus we have some exciting new speakers to announce.
Read moreListen: Google's Craig Fenton on being comfortably uncomfortable
Google Director Strategy + Operations Craig Fenton is the latest guest on The Shiny New Object, MAD//Fest London's partner podcast.
Read moreFake followers + fighting fraud: avoiding the pitfalls of influencer marketing
Takumi CEO Adam 'Sven' Williams explains how brands can avoid fake followers and run more successful influencer marketing campaigns.
Read moreRelax: call for papers deadline extended
We've had some frantic emails from people struggling to get their big content idea for MAD//Fest in on time. So we've decided to do the decent thing and extend the deadline until Wed 21 August.
Read moreExclusive report: A neuroscience perspective on native ads and consumer attention
How does neuroscience explain the changing way we engage with advertising content? What can advertisers do to cut through? Check out this exclusive report for insights from native ads experts Sharethrough.
Read moreBluestripe/New Digital Age partners with MAD//Fest
As part of the partnership, New Digital Age, the publication owned by Bluestripe, will be hosting the My Digital Hero stage at the event, featuring conversations with some of the leaders and innovators featured in New Digital Age’s series.
Read morePodcast: What’s driving the experience economy?
Guests from Adobe + Cognifide join journalist Gemma Milne to explore the future of CX in the latest episode of The Experience Makers podcast.
Read moreMaking the MAD//Bot: MAD//Fest partners with top conversational AI developer Say It Now
MAD//Fest + Say It Now are building an event chatbot by the people, for the people - and we need your help.
Read moreVideo: MAD//Picnic Highlights
"Open, friendly + a great place to network" - get the MAD//Picnic vibe + hear what people had to say about the UK's first ever marketing industry picnic at The Old Truman Brewery last week.
Read moreE-Book: The Modern Mobile Gamer Personas 2019
Pinpoint growth opportunities in mobile gaming by downloading this handy report from our friends at Tapjoy.
Read moreWhy it’s time to end innovation parades
Start-up exploitation by global brands is a real thing and it needs to stop for the good of all parties, argues GoPartner.com’s Jeremy Basset.
Read moreRaise a glass to Sales-Promotions
Say cheers to a free drink at MAD//Picnic on 10 July thanks to our partners Sales-Promotions.
Read moreHappy Birthday, Amazon: why the marketplace is now a player in advertising (and just about everything else)
Originally published by Campaign, this excellent article shows how Amazon is now dominant force in advertising, retail and entertainment - essential reading ahead of Amazon MD - Advertising Caleb Hill’s keynote at MAD//Picnic this Wednesday 10 July.
Read moreListen: Schuh’s Sean McKee on shiny new tech
What tech floats Schuh Marketing + E-commerce Director Sean McKee's boat? Tune in to the latest Shiny New Object podcast to find out.
Read moreExclusive E-Book: Online Ads For Offline Sales
Discover how retailers are incorporating offline data into their online acquisition strategy and optimising their social media ads in this free e-book from Make Me Reach.
Read moreListen: Google’s Wally Brill On How Voice Can Realise A Higher Social Purpose
Google Head of Conversation Design - Advocacy + Education Wally Brill thinks we've only scratched the surface of what is possible with voice tech - tune into this latest episode of the Shiny New Object podcast to find out why.
Read moreThe good, the bad and Ugly: what can big brands and challenger brands learn from each other?
Ahead of a MAD//Picnic panel, we spoke to Jones Knowles Ritchie (JKR) about what large brands and challenger brands can learn from each other and vice-versa.
Read moreMAD//Fest London Wins ‘Best Networking Event' at UK Conference Awards
Judges praise MAD//Fest London's "off-the-scale" original thinking.
Read moreSocial is in the driving seat but don’t forget about other channels
Social shouldn't sit in a marketing silo, says Jenny Stanley, Appetite Creative's MD.
Read moreWant to grow your revenues twice as fast? Mature partnerships are the way forward
High value partnerships are the engine of growth in competitive markets, explains Florian Gramshanner, Impact's MD - EMEA.
Read moreHow brands are seeing increased returns from ‘chatvertising’
Conversational advertising is delivering impressive engagement at a time when banner ad CTR's have sunk to an all time low - Steffen Svartberg, Cavai's CEO explains.
Read moreWhy building a European business with localised knowledge, support and language is critical to ensuring brand suitability
Understanding linguistic and cultural nuances is essential in international expansion, says Mattias Spetz, MD - EMEA, Channel Factory.
Read moreMeet The Shortlist: Brand Challenge Finalists Revealed
16 exciting start-ups and agencies have been selected to pitch Diageo, Missguided, Not On The High St and Schuh at MAD//Picnic on 10 July. Here's the shortlist.
Read moreThe Future of Advertising and 5G
Zeoptap CEO + Founder Daniel Heer explains why 5G is the next frontier for digital advertising.
Read morePodcast Pick of the Week: Ten Words by Jeremy Waite, IBM iX
Jeremy Waite manages to find common ground between Mark Ronson and Gary Vaynerchuk in his latest episode of Ten Words podcast, and that's more than a good enough reason for it to be our Podcast Pick of the Week.
Read moreApplying Cutting Edge Tech To Global Promotions
AI is changing promotions and making dealing with customer issues less of a drain on resources, says Jonathan Walsh, Digital Channel Consultant at Sales-Promotions.
Read moreReport: Must-Know Influencer Trends for 2019
Our friends at Socialbakers have been crunching influencer marketing data. Check out who and what's hot in influencer marketing in 2019 and the latest stats and trends in this handy report.
Read morePodcast Pick of the Week: The Experience Makers by Cognifide
Check out The Experience Makers from Cognifide, this week's Podcast Pick of the Week and audio inspiration for customer experience experts and beginners alike.
Read moreLove AI + creativity? Attend I’ll Be Back
If AI, creativity and chatting to an eclectic mix of ad execs is your thing, check out I'll Be Back on Wed 26 June, right here in London.
Read moreEvent Preview: 4 MAD//Picnic Content Highlights
If you've got a ticket to attend MAD//Picnic on 10 July, you're in luck as the event is now full. Here's 4 content highlights you won't want to miss.
Read moreMarketers Beware Of Lost Cookies: The Data Impact Of Safari And Firefox Tracking Prevention
Safari and Firefox's tracking prevention has serious implications for advertisers, marketers and optimisation specialists, says Luke Hardwick, Customer Success & Optimisation Consultant, SiteSpect.
Read morePodcast Pick of the Week: Shiny New Object feat. Fátima Diez, Five Guys
Tom Ollerton's Shiny New Object featuring Five Guys marketer Fátima Diez is this week's must-listen podcast.
Read moreMeet the disruptors: Monzo + Bulb marketing leaders join MAD//Picnic programme
Monzo Head of Marketing Tristan Thomas + Bulb CMO Russell Davies are the latest keynotes to sign up for MAD//Picnic on 10 July.
Read moreCan Cannes crack the creative-tech balance?
Four tech execs give their verdict on how Cannes Lions will play out next week and the rumbling creativity vs. tech debate.
Read moreSMS rebooted: is RCS the future of messaging?
Rich Communication Services will transform SMS and the way brands and people communicate, says rdcom's Tom Patrick Ward.
Read moreMy Dad Wrote A Porno Creator Jamie Morton To Speak At MAD//Picnic
Join Jamie Morton, Creator of the global phenomenon My Dad Wrote A Porno for a discussion of embarrassing dads, storytelling and all things podcast.
Read morePodcast Pick Of The Week: Media Business - ALF Insight
Breakaway agency Goodstuff and challenger shop HMS16 reveal how they tackle the business development challenge in this podcast from ALF Insight.
Read moreEnter Our Live Brand Challenges: Deadline This Thursday
Don't miss an amazing opportunity to participate in the Diageo, Missguided, Not On The High Street + Schuh Live Brand Challenges at MAD//Picnic on 10 July.
Read moreSteaming study shows Spotify subscriptions surge - and a challenge for advertisers
Planners and advertisers will need to work harder to reach audiences as ad-funded services decline and premium ad-free subscriptions become more popular.
Read moreExclusive report - UK v US: 2019’s Hottest Consumer Trends
Hot trends or hot air? Insights experts Attest have been digging into the data to identify 4 key trends that will shape consumer behaviour in the US and UK in 2019.
Read moreDare To Be Different: MAD//Fest Call For Papers Now Open
Clinging on to the past isn’t a sustainable option but there's bountiful opportunity for the bold - here's why 'Dare To Be Different' is this year's theme + how you can get involved.
Read moreDiageo, Missguided, Schuh + Not On The High Street brand challenges live
A quartet of brands have revealed their marketing challenges in a series of briefs and will be looking to the MAD community for ideas and innovations at MAD//Picnic on 10 July.
Read moreFixing Facebook
We should support Facebook Co-Founder Chris Hughes' call to break up and regulate the tech giant, writes Journalist and Newsline columnist Ray Snoddy.
Read moreD&AD + MAD//Fest Agree Partnership
MAD//Fest and D&AD have joined forces to provide special rates for people interested in exploring the intersection of creativity, technology and advertising.
Read morePaul Frampton Scoops ‘MAD Leader of the Year’ Award
Ex-Havas Media CEO Paul Frampton isn’t happy with the lack of silverware at his beloved Manchester United, but he does have a shiny new trophy after picking up the M.A.D. Leader of the Year award at Mediatel’s CONNIES awards this week.
Read moreNot On The High Street Entrepreneur To Keynote MAD//Picnic - Can You Solve Their Brand Challenge?
Not On The High Street Co-founder Holly Tucker MBE thinks the future of brands is immersive - plus the platform is looking for ideas to solve this brand challenge.
Read moreMAD//Fest Shortlisted For Best Launch + Best Networking Event Awards
Less than 12 months since we launched, MAD//Fest London is up for Best Launch and Best Networking Event at The Conference Awards. Here's how it came about and what we plan to do.
Read moreMAD//Fest ranked top media influencer brand
10 months since our launch, data from Audiense has placed MAD//Fest at the top of the pile of media influencer brands.
Read moreThink what’s inside the box: why the trade show model needed disrupting
Tired, expensive and identikit are just some of the criticisms of traditional trade shows - Dan Brain, MAD//Fest London's co-founder explains what's wrong and how we're planning on shaking things up.
Read moreMAD//Picnic: it’s a picnic, but not as you know it
Roll up your sleeves, get stuck into challenges and fill your basket with inspiration - MAD//Fest’s disruptive younger brother is coming to London this summer.
Read moreThe end of the impulse buy?
The days of impulsively splashing out on designer shoes, handbags and fashion faux pas could be numbered, according to a report by video platform Brightcove...
Read moreWhat makes an effective campaign?
Brands who prioritise problem solving, emotion and humour are more likely to deliver effective campaigns, according to analysis by WARC...
Read moreExperience experiential with Somo: try the UK’s only Magic Leap headset
MAD//Fest London attendees can experience the latest mixed reality, VR and experiential tech, including the UK’s only Magic Leap Headset on 28-29 Nov in a showcase curated by Somo...
Read moreDisney, Domino’s and Huawei CMOs join MAD//Fest line-up
Disney, Domino’s and Huawei marketing chiefs will be talking tech and innovation at MAD//Fest London on 28-29 Nov at The Old Truman Brewery...
Read moreIs this the end of the computer?
Mobile penetration has now exceeded computer penetration - are Brits done with the trusty computer? Rune Werliin, AudienceProject’s VP, Marketing & Professional Services digs into the data...
Read moreWhat marketers can learn from The Shawshank Redemption
Don’t settle for mediocrity in marketing experience, says Mitchell Weisman, Revjet’s Founder & CEO...
Read moreDoing social justice
Revjet has some cool products that enable marketers to overcome the challenges of dynamic creative and personalisation...
Read moreThe dawning of a new era in online shopping
Video is transforming the way we shop, especially when it comes to clothes, explains Mark Blair, Brightcove’s SVP International...
Read moreThe beauty of IP data in geo-targeting
Whilst over 6 billion smartphones and tablets are in existence and global mobile ad revenue set to tip $195 billion...
Read moreIt's Facebook Wot Won It
Around about this time of year, not long after world didn't end because of the Millennium Bug, I was cramming for my A-Level politics exam...
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