Avon calling: Deadline for £20k Mobile Content/Personalisation Pitch Looms

By MAD//Fest Editors 11 Oct 2019

Avon MAD//Fest

Iconic beauty player Avon is the latest brand to trust MAD//Fest London with a business challenge and we thought you might want to throw your hat in the ring for this live £20k pitch on 13-14 Nov. There is no cost to enter here and the deadline is 18 October.

Avon Brand Challenge: Tech solutions in low tech environments

Avon, the world’s second largest direct selling enterprise in the world, has embarked on an ambitious transformation project to establish itself as a “digitally-enabled global beauty player.”

Avon is particularly interested in:

  • How Avon’s representatives can utilise  more engaging, personalised and effective mobile marketing content
  • Tech that can drive more relevant marketing.
  • Tech that can support Avon’s fast-growing e-commerce division.

Considerations
Avon’s representatives in different parts of the world often rely on low capability tech.

Who can apply?
This Brand Challenge is open to tech firms, agencies and content businesses. Applications from businesses of all sizes will be considered (start-ups, scale-ups and larger firms).

The winner of the pitch will receive £20k to develop a pilot for Avon (subject to regulatory approval). 

What happens next?
If you are selected, you will be invited to pitch to Avon’s senior leaders + a live audience at MAD//Fest London on 13 Nov.

Click here to enter the challenge.

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