Applying Cutting Edge Tech To Global Promotions 

By Jonathan Walsh, Digital Channel Consultant, Sales-Promotions 28 Jun 2019

Who reads promotional T&C's? Very few people, we're all human after all.

However, T&C's have traditionally been a cost and drain on resources for brands, especially when it comes to global promotions.

A review of our stats over the last 10 years shows that 32% of email and phone enquiries relate to questions relating specifically to the T&C's. 

A further 11% related to updates on their claim. These represent nearly 50% of all enquiries.

Simple enquiries take up valuable resources and can lead to poor or slow customer service and increased costs. What's the solution?

In April 2019 Sales-Promotions launched the world's first multi-lingual promotional chatbot.

Our chatbots are powered by artificial intelligence and use natural language processing to replicate human agents, answering and tracking all relevant information to address customer queries and resolve them at source.

Instant answers to your customers problems. Instant resolution, faster service, no limitations and an enhanced customer journey.

Chatbots provide round-the-clock customer care and our bots our bots evolve and adapt as they interact, meaning over time their knowledge and expertise grows. 

We are already seeing a massive impact on customer service levels with fewer direct contacts to call centres, customer complaints or comments on social media. Most importantly, bots help reduce costs and increase ROI.

Do you know what else is up-and-comping? Rich Content Messaging (RCS). This technology could be a game changer in terms of the user interface and the ease at which your customers can engage with your promotions.

RCS is much like an interactive online chat and brings massive amounts of functionality to text messaging. It essentially allows a brand to build landing pages within their text messaging where users can interact.

With open rates of 98% it's not hard to see why the world's largest multinationals are switching on to the potential of RCS.

RCS, bots and AI aside, virtual cards are also a fantastic opportunity for brands. We've seen impressive results through branded Virtual Prepaid Debit Card promotions. These cards are compatible with payment providers such as Apple, Google and Samsung, and provide consumers with fully immersive interactions with their favourite brands. 

Sales-Promotions is a promotional fulfilment and consultancy agency. Say hello to the team at MAD//Picnic on 10 July.