Podcast Pick of the Week: The Experience Makers by Cognifide

By Dan Brain, Co-founder + Content Director, MAD//Fest London. 24 Jun 2019

Question: What’s the most exciting business opportunity for brands in 2019?

Answer: Customer experience, so says a recent digital marketing survey by econsultancy.

This week’s Podcast Pick of the Week is The Experience Makers by WPP tech supremos, Cognifide.

Presented by the excellent tech journalist Gemma Milne, The Experience Makers brings together some of the best minds from the world of marketing, business and technology to debate and discuss the big issues and examine trends in marketing technology and customer experience.

Customer experience might be marketing zeitgeist, but it’s clearly a huge opportunity for marketers as consumers look beyond price and value to make purchase decisions.

But nobody said it was easy. Faced by an explosion of tech, maintaining consistently good customer experience across all platforms is a challenge for the majority of brands.

We’d recommend tuning into The Experience Makers because it helps to make sense of complexity and provides practical advice on how smart use of martech can boost customer experience.

This first episode, Get Platformed or Die Trying, is a rallying call for businesses to deliver on the promise of exceptional customer experience and features Cognifide CTO Cleve Gibbon and econsultancy and Guild founder Ashley Friedlein.

Together they define what it means to be ‘platformed’, explore the platform business model and advantages, and discuss the need for traditional businesses to adapt to meet the challenges of the experience age.

It’s just the right length for the morning commute so check it out on iTunes, Spotify or Soundcloud.

You can also meet the Cognifide team at MAD//Fest Arms at MAD//Fest London on 13-14 Nov.