Podcast: What’s driving the experience economy?
By MAD//Fest Editors 02 Aug 2019
What do today’s successful brands like Amazon, Netflix, Airbnb, Uber, Monzo and John Lewis have in common? They’ve all invested heavily in customer experience to gain a competitive edge.
The battleground of customer experience is the focus of the latest episode of The Experience Markers, the monthly podcast presented by journalist Gemma Milne from experience technology consultancy Cognifide.
In this episode, Gemma is joined by Jamie Brighton, Head of Product + Industry Marketing - EMEA at Adobe and Leigh Gammons, Chief Growth Officer at Cognifide for a discussion on the technologies and consumer trends that are re-defining customer experience.
Customer experience isn’t a new concept but it is increasingly the way that thriving brands are differentiating at a time when just providing ‘stuff’ doesn’t meet raised consumer expectations.
It’s also an area where new technologies such as voice, wearables and IoT are transforming what is possible - rich topics of conversation for this excellent podcast, available on the platform of your choice here.
You can meet the Cognifide crew at MAD//Fest London on 13 + 14 Nov, where Cognifide Chief Marketing Technology Officer Cleve Gibbon will be exploring the latest opportunities in customer experience.