Quickfire Interview: Rapha Capitani, Brand Manager, Mondelez

By MAD//Fest editors 28 Nov 2019

Who inspires you?
Those who unleash the best of my values, my parents.

What’s your proudest career moment?
Launching Oreo in Brazil, a massive brand and ambitious opportunity.

Have brands lost touch with people? Why?

Not really – as the world evolves, brands must follow it.

What’s your all time favourite ad campaign? Why?

IKEA ThisAbles – tech, humanity and inclusion all together.

What’s your biggest challenge right now?
Managing a local jewel brand that’s close to people’s hearts.

What’s your top trend for 2020. Why?
Expect conversations around cross-media measurement model to be a biggie.

AI and marketing: threat or opportunity?
An absolute opportunity! Brands have gotta be where people are.

How do you like to spend your spare time?
Skyping my family in Brazil, swimming or cooking.

What’s your favourite London restaurant?
My local Brazilian one, feels like home.