Featuring incredible content, £100k of brand innovation briefs, a Dishoom café + 4,000 industry VIPs, MAD//Fest was the only major marketing festival to take place in the UK in 2021. We're back in 2022 with a bigger car park, more people, more speakers + much more fun. And you might want to book an extra day out of the office as we're adding a third day dedicated to networking, hacks, cocktails, food pop-ups + big name DJs.
MAD//Fest 2022
Four stages of incredible content. One MAD//Fest London. Use the drop-down below to view the content + speakers on each stage.
10:25 - 10:30
Introduction from your host Tamara Sword, Managing Director, ThoughtLDR
10:30 - 10:55
Where do we go from here? Sir Martin Sorrell, Founder + Executive Chairman, S4 Capital
10:55 - 11:20
How the Science of Motivation could elevate how you engage your consumers or workforce Shivvy Jervis, Award-winning Trends Forecaster, Futurescape248
11:20 - 11:40
Working with brands to eliminate traffic Ruairidh Roberts, UKI Country Manager, Waze
11:40 - 12:05
Growing a billion dollar brand, in 7 years. Noel Mack, Chief Brand Officer, Gymshark
12:05 - 12:25
Hitting reset — starting from scratch and building on privacy Elizabeth Brennan, Head of Advertiser Strategy, Permutive
12:25 - 12:35
Reach... for the Audience Measurement Reset Button Martyn Bentley, Commercial Director, UK, AudienceProject
12:35 - 13:00
Presentation by Rory Sutherland Rory Sutherland, Vice Chairman, Ogilvy UK
14:00 - 14:25
Expect the unexpected Soco Núñez de Cela, Marketing Director, Burger King
14:25 - 14:45
How Beavertown thinks like a Band. Not like a Brand. Tom Rainsford, Marketing Director, Beavertown Brewery
14:45 - 14:50
Tracking & Measuring Offline Conversion in a Cookieless World Giuseppe Licari, CEO, GreenJinn Roberto Amerighi, CFO, GreenJinn
14:50 - 15:15
Reversing the Great Divide - Empowering Diverse Voices in Media Somer Simpson, Vice President, Product Management, Quantcast
15:15 - 15:40
The Future of Nightlife Wolfgang Moeller, Global CMO, Mast-Jägermeister SE Kim Lawrie, Head of Creative Technology, ENGINE
15:40 - 16:05
Flourish: The time for action on D&I is now! Lisa Goodchild, Founder, Digilearning June Sarpong, Broadcaster and Director of Creative Diversity, BBC Evelyn Oluwole, Client Director, Takumi Saadia Abubaker, Young Leader, Inspirational Speaker, & Podcast Host
16:05 - 16:25
How a 17th century French poet inspired the next chapter of digital advertising Habenn Bereket, Northern Europe Managing Director, Ogury
16:25 - 16:50
Presentation by Facebook Nicola Mendelsohn CBE, Vice President, Facebook EMEA
10:50 - 11:00
Introduction from your host Justin Pearse, Editor + Partner, New Digital Age
11:00 - 11:25
Now not later: Improving black representation in marketing Caroline Foster Kenny, Global Chief Client Officer, Wunderman Thompson Dinah Williams, Client Services Director, Creative Equals Seun Shobande, EMEA Consumer Marketing Lead, Facebook Toby Horry, Group Brand & Content Director, TUI
11:25 - 11:50
The power of local: rethinking creativity, brand growth and diversity in a post-pandemic world Lucy Sheehan, Head of Marketing UK and Ireland, Fitbit at Google Kevin Freedman, CEO & Founder, Freedman International
11:50 - 12:10
Lessons from Hypergrowth Zach Kitschke, Chief Marketing Officer, Canva
12:10 - 12:30
7 Ps of Post-Pandemic Marketing James Rutter, Chief Creative Officer, COOK
12:30 - 12:35
Context is King – Content is the Cherry on Top Stacey Delaney, Country Manager UK, Taboola
12:35 - 12:50
The story of an unusual chocolate bar Nicola Matthews, UKI Marketing Manager, Tony’s Chocolonely
13:30 - 13:50
Top 20 tips from 20 years at W+K Tony Davidson, Executive Creative Director, Weiden+Kennedy
13:50 - 14:15
Advertisers Watching Ads Tom Ollerton, Founder, Automated Creative Lauren Spearman, Head of Brand Advocacy, Made.com Sam Dolan, Head of Marketing - Aunt Bessie's, Birds Eye
14:15 - 14:30
This is how the cookie crumbles: WTF to do after cookiepocalypse got rescheduled Hannah Stewart, VP Marketing, Zeotap
14:30 - 14:55
Presentation by the Mobile Marketing Association + Pizza Express Chris Babayode, Managing Director, MMA Tony Holdway, CMO, Pizza Express
14:55 - 15:15
The Rise of ResTech Simon Beedell, Executive Director, Lucid
15:15 - 15:35
Vodafone Business: Why purpose and community must shape today's brands Iris Meijer, CMO, Vodafone Business
15:35 - 16:00
Social Media Masterclass Eva Bojtos, Social Media Lead, John Lewis & Partners Gareth Turner, Head of Brand, Weetabix
16:00 - 16:20
Channel Factory Idol Martin O'Boyle, MGO Consulting (ex-Publicis) Joe Camp, Partnerships Director, Dentsu Global Richard De Villa, Head of Marketing – UK and Europe, Malaysia Airlines
10:50 - 11:00
Introduction from your host Laura Humphreys, Community Director // Co:cubed
11:00 - 11:25
The Mad Innovation Race in Fintech Zee West, CEO, Picnic Bank Zeeshan Mallick, CMO, Picnic Bank
11:25 - 12:10
Diageo Brand Challenge Benni Lickfett, Global Head of Digital Innovation, Diageo
12:30 - 12:50
Sustainability in Spirits: Introducing Discarded Spirits Co. Tom Stannard, Global Head of NTW Innovation, William Grant & Sons
12:50 - 13:05
Building a Brand on Purpose Amy Williams, Founder & CEO, Good-Loop Dan Holt, Strategy Partner, Havas Media Group
13:45 - 14:10
Innovating for Exponential and Mutual Value Gulrez 'Gary' Arora, Global Lead of Launchpad Innovation, Mars Inc
14:10 - 14:25
A first-party future: Why tomorrow’s success rests on today’s customer Andra Mititelu, Enterprise Director, LiveRamp
14:25 - 15:15
Reckitt Brand Innovation Challenge Rakesh Narayana, Global Director of New Ventures, Reckitt
15:15 - 15:30
Cutting through the BS - Digital strategies that actually make a difference! Damien Bennett, Global Director, Product Strategy & Growth, Incubeta
15:30 - 15:55
Can a yogurt change the world? Laura Graham, Head of Marketing, Onken Jamie Crummie, Co-founder, Too Good To Go
15:55 - 16:10
Automate to eliminate Jason Trout, Global Chief Digital Officer, Peach
16:10 - 16:55
Boots Brand Innovation Challenge Marni Allen, Director, WBA Consumer Healthcare Futures
10:55 - 11:00
Introduction from your host Andy Oakes, Managing Director, Bluestripe
11:00 - 11:25
Purpose marketing: Is it all sh*t? Lisa MacFarlane, Co-founder, The Gut Stuff Alana Macfarlane Kempner, Co-Founder, The Gut Stuff Peter Bardell, Co-founder, Revolt
11:25 - 11:40
Amazon vs Instagram: The Race to Win Social Shopping & Why Influencers Are The Key Lisa Targett, General Manager, TRIBE
11:40 - 12:05
Future Proofing Travel Richard De Villa, Head of Marketing – UK and Europe, Malaysia Airlines Sara Ali, Group Head of Brand Management, TUI Ant Stone, Director of Marketing, EMEA, G Adventures
12:05 - 12:20
"Big Brands, Small Talk" The Era of Conversational Marketing James O'Neill, Head of Marketing, Benamic
12:20 - 12:45
Measuring Emotions: Putting Influencer Marketing to the Test Callum Gould, Head of Insights, Saddington Baynes
12:45 - 12:55
Stop crunching it and start crushing it Erwin Bos, Head of Sales & Customer Success EMEA, Paragone
14:15 - 14:30
How AI is Transforming Creative Decision Making (and Results!) Stefan Britton, Commercial Director, Datasine
14:30 - 14:55
Presentation by Vice Mark Adams, VP Innovation, VICE Media Group
14:55 - 15:10
Preparing For The Removal of Third-Party Cookie Zachary Faruque, Offering Analyst, OneTrust PreferenceChoice
15:35 - 15:50
Insider secrets of a webinar strategist: Simple tricks to boost webinar ROI Jeremy Stinton, Head of UK, TwentyThree
15:50 - 16:10
How to Accelerate your Customer Lifecycle with a Superpower: Personalised Video Nick de la Force, Creative Director, Shootsta
10:25 - 10:30
Introduction from your host Justin Pearse, Editor + Partner, New Digital Age
10:30 - 10:55
Presentation by Jack Hinchliffe, Marketing Director, KFC UK & Ireland Jack Hinchliffe, Marketing Director, KFC UK & Ireland
10:55 - 11:20
How and why you need to provoke more honest conversations Vicki Maguire, Chief Creative Officer, Havas London
11:20 - 11:30
The imperfect customer journey: How car buyers find the best car for them. Victoria Bruce, Media Partnerships Manager, carwow Michael Oates, Programme Manager, carwow
11:30 - 11:50
How to take on the bigs dogs - on a shoestring Huib van Bockel, Founder, Tenzing
11:50 - 12:05
Be right here: Delivering bold possibilities for brand storytelling Elton Ollerhead, Head of UK Strategic CE Accounts, Amazon Advertising
12:05 - 12:25
RETHINK YOUR ROUTINE: 10 strategies to write your DTC success story Shira Feuer, Chief Marketing Offer, Trinny London
12:25 - 12:50
Where do we go from here? Not as far as you think Alexandra Depledge MBE, Tech Entrepreneur, Founder + CEO, Resi
13:50 - 14:15
Presentation by Dishoom Shamil Thakrar, Co-founder, Dishoom
14:15 - 14:35
Shopping through a new lens - the growing role of augmented reality in retail David Norris, European Head of Creative Strategy, Snap Inc.
14:35 - 15:00
Inside Oatly: don't sell stuff, just be interesting Michael Lee, Creative Director, Oatly Tom Ollerton, Founder, Automated Creative
15:00 - 15:15
Don't Panic! It's Not a Total $@!# Show Jack Wearne, CEO, Ve Global
15:15 - 15:40
Presentation by Boots Peter Markey, Chief Marketing Officer, Boots UK
15:40 - 15:55
Is AI cheating? Marketing without the guesswork Nadim Sadek, Founder & CEO, ProQuo AI
15:55 - 16:20
How we embraced collision theory to reinvent an industry Charlotte Langley, VP Brand & Communication, Bloom & Wild
10:55 - 11:00
Introduction from your host Olly Rzysko, CMO, Mahabis
11:00 - 11:25
Presentation by Monzo Hugo Cornejo, VP of Design, Monzo
11:25 - 11:50
Trust, Transparency and Bullsh*t AJ Coyne, Head of Marketing, Klarna UK
11:50 - 12:05
Get lit! See yourself on a billboard around the world. Global DOOH activation in real-time Will Brownsdon, Managing Director EMEA, Hivestack
12:05 - 12:30
RETHINK YOUR ROUTINE: 10 strategies to write your DTC success story Shira Feuer, Chief Marketing Offer, Trinny London
12:30 - 12:45
Conscious Advertising: The importance of both living and working consciously to promote diversity and inclusion globally Rob Blake, MD, UK & Ireland, Channel Factory Chris Kenna, CEO & Founder, Brandadvance
13:50 - 14:15
Cadbury: Where do we go from here? Somewhere else. Benazir Barlet-Batada, Marketing Director for Confectionary for UK&I, Cadbury's at Mondelez International Matt Smith, Head of Mondelez, UK, VCCP London
14:15 - 14:30
Creative Performance: Unleash your Creative Superpower with AI and Insights Ger O'Meara, Co-Founder and CEO, Spirable
14:30 - 14:55
Renewal after seismic shock: How a luxury travel brand responds when the world is in lockdown... Amanda Dyjecinski, Chief Marketing Officer, onefinestay
14:55 - 15:10
Get Creative Not Creepy Nick Watson, SVP, Global Experiences Solutions, Cheetah Digital
15:10 - 15:35
Let’s get uncomfortable: how to embrace tension to flourish Laura Jordan Bambach, President + Chief Creative Officer, Grey
15:35 - 16:00
Defeating the Hell of Mortgages Abba Newbery, Chief Marketing Officer, Habito
16:00 - 16:20
Flourish: Gen Z's take on an influencer marketng campaign for NatWest Evelyn Oluwole, Client Director, Takumi Lisa Goodchild, Founder, Digilearning Tamsin Vincent, UK Brand Strategy Lead, TikTok
10:55 - 11:00
Introduction from your host Alex Payne, Presenter / Founder, Sky Sports / The Room
11:00 - 11:25
The Birds and the Bees - Why connecting with nature is good for your brand. Eileen Smith, Global Brand Equity Director, Weleda Bryony Bolton, Brand Director, Studio Of Art & Commerce Sarah Cutler, Director of Partnerships, makemepulse
11:25 - 12:15
M&S Brand Innovation Challenge Stuart Ramage, Head of Digital Strategy + Innovation, M&S
12:15 - 12:25
What is personification and why should I care? Thea Backlar, Vice President, Data & Analytics, Ogury David Bieselin, SVP Engineering, Ogury
12:25 - 12:35
5 New Social Commerce Trends for Retailers Ian Crocombe, Founder, Deft
14:25 - 15:15
Pizza Hut Brand Innovation Challenge Catriona Woodward, Head of performance marketing – UK & Europe, Pizza Hut
15:15 - 15:35
De-innovation - It’s about reach, stoopid! Joe Hayes, Sales Director, UK, AudienceProject Tom Page, Business Development Director, AudienceProject
15:35 - 15:55
What would Hemingway say to a marketer? Gaston Tourn, Chief Marketing Officer, Appear Here
15:55 - 16:10
Getting Personal with Under Armour via dynamic ads Zoe Bruton, Senior Account Manager, A Million Ads
11:00 - 11:10
Introduction from your host Mike Follett, Managing Director, Lumen
11:10 - 11:40
The Tarzan Economics of Attention Will Page, Author, Tarzan Economics
11:40 - 12:00
Unlocking the truth about attention: Looking inside the human mind Shazia Ginai, CEO, Neuro-Insight
12:00 - 12:10
Attention and Creativity: Measuring it in the real world Julia Burton Brown, Commercial Director EMEA, Inskin Media Dominic Tillson, Marketing Director, Inskin Media
12:10 - 12:30
Presentation from GSK Sam Gaunt, EMEA Media Strategy and Capability Director, GSK
12:30 - 12:50
Effective measures of success in digital advertising Craig Tuck, Chief Revenue Officer, The Ozone Project Sophie Strong, Head of Display & Social, Wavemaker Flora Williams, Head of Implementational Planning (OmniGOV), MG OMD
12:50 - 13:10
Not all impressions are created equal: How to generate attention online Anna Sampson, Insight and Strategy Director, Magnetic Media UK
14:10 - 14:30
Attention, recall and purchase: Experimental evidence on online news and advertising Tommaso Valletti, Professor of Economics, Imperial College Andre Veiga, Assistant Professor of Economics, Imperial College London
14:30 - 14:50
The True Value of Attention Ian Edwards, Global Connection Planning Director, Facebook
15:00 - 15:20
Presentation by Dentsu Joanne Leong, VP, Director, Global Media Partnerships, Dentsu
15:20 - 15:35
High Impact Digital and Creativity in B2B advertising Anna Forbes, COO, Inskin Media Rob Gold, CEO, UK, Merkle B2B Group
15:35 - 15:45
Capturing the Moment: The Attentional Value of Contextual Peter Wallace, Managing Director, EMEA, GumGum
15:45 - 16:05
Retention, this is your Captain speaking Nick Steel, Growth Strategy Insight & Analytics Director, Nomad Foods Europe Ben West, Senior Strategy Director, Publicis Media
Who attends?
MAD//Fest works on an invite-only basis, meaning you get to connect with 8,000+ of the most influential brand + agency decision makers.
90% of tickets are reserved for top tier brand marketers, agency execs and media leaders via our VIP Initiative
10% are available for tech innovators looking to work with global brand, agency and media players.
Mad//Fest ‘22 - Get involved
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8,000 attendees. 100% brands, media and disruptors. 0% time wasters. Click here to find out how our daringly different festival can put your innovation in front of new customers.
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IN-PERSON EVENTS ARE BACK: LIVE IN LONDON. STREAMED GLOBALLY. 5-7 JULY 2022. 93 Feet East, Old Truman Brewery, 150 Brick Lane, London. E1 6QL