Using AI and psychology to create personalised content.

In this session, Shamil Thakrar, Co-founder of award-winning restaurants, Dishoom, will discuss how culture, story and experience keep the restaurants busy.

We live in a time where digital sophistication is increasing rapidly and this has implications for advertisers whilst providing opportunity for technology-led organisations.
Advertisers are demanding higher returns on their investment and automation is providing a way to deliver these results, combined with transaction-based ad formats. At the same time, there remains a segment of the market that is under-served - small to medium sized businesses - who are desperate not to be left behind.
This represents a tremendous opportunity for technology-focused firms to build innovative ad solutions that can bypass traditional acquisition barriers and deliver results to the segment. Google has developed a partnership program to specifically support these high growth, scale-enabled firms.

Description: in a world where change is constant, and the world's computing power and information is in the hands of everyone, there is both jeopardy and great opportunity.  What separates the good from the great is the ability to harness creativity for continuous innovation.  Craig will discuss the trends, and barriers and the enablers that help us create an environment of productive disruption that fuels innovation.

Hear how Frontier Developments and digital agency Croud joined up digital media with offline strategies to make their media spend work harder and drive more pre-sales for their latest simulation video game, Planet Zoo.

Partnerships between businesses have been a primary driver of growth and revenue for centuries - but measuring the success of those partnerships and scaling them has always been a challenge. Join Alex Springer, Director of Sales and Solutions for Impact EMEA as he explores how to leverage automation, reporting, and contracting tools to modernize partnerships for the digital age, making the partnership channel take its place as a growth driver that can rival your sales and marketing channels.

Where we as advertisers choose to spend our media budgets matters hugely. It matters to how effective our campaigns are, but it also matters because of how it shapes the internet and the digital ecosystems around us. Whilst advertisers are increasingly aware of key issues like brand safety & ad fraud these spaces can be complicated  to navigate and if we’re not careful we can accidentally be making things worse. In this session we’ll highlight some of the challenges facing the digital ecosystem and some of the initiatives available to help tackle them including the Conscious Advertising Network, Outvertising and the Global Alliance for Responsible Media.

What are the signs you’re about to be disrupted – and how do you build a business which can adapt to disruptive challenges, even before they happen?

L’Oréal knew that to achieve their ambition of becoming the leading beauty tech company, they needed to establish new ways of working - both within their marketing team as well as with their partners. Together L’Oréal and their media agency, Essence formed Beauty Tech Labs - an integrated client-agency team powered by shared technology, operational expertise and talent. Underpinned by a joint learning agenda and operating like a tech company, Beauty Tech Labs is constantly moving forward and innovating.

Gayle Noah, Media Director (UK & Ireland) at L’Oréal and Tim Irwin, CEO (EMEA) at Essence, will discuss the need for traditional client-agency relationships to change and reveal what it takes to implement big visions.

Booking a flight for the Instagram Generation - how easyJet saw a way to collapse their customer booking funnel and created the 'shazam of travel' in the process with their latest app feature Look&Book. Hear from the team behind the innovation and how they created this feature, got it to market and its success since launch.

Is your marketing department suffering from death by dashboard? Got piles of data and charts, but lack the agility to turn insights into action in real time? Kunal explains why in-the-moment personalisation sometimes requires turning measurement on its head. 

In this session, Lauren Spearman, Head of Brand Advocacy at MADE.COM will discuss the next evolution of influencer marketing, offer 5 tips to build your brand through advocacy & share MADE.COM's latest advocate-led campaign.

Marketers today are Experience Makers. So a modern marketing team must have it all: data, content, technology, the right people and the right processes. Hear first-hand from Boden’s Director of Digital Transformation how one of Britain’s best-loved brands transformed from catalogue business to experience business.

In the fight for compelling, authentic and creative influencer content, trust is vital between influencers, brands and consumers. But how do we prevent trust from breaking down? Learn from Takumi on how to combat this.

With Native set to be the preferred digital channel by 2025 and Programmatic set to continue to power and automate all ad spend, join the World's leading Native platform and the World's only DSP built from the ground for this Channel as they demonstrate why 'it's a match'.

How will privacy regulation help you become a better marketer in 2020 and beyond? What are the consumption moments that deliver growth to your brand?Why is it essential to engage in moments that matter?

In Wired For Speech, Stanford researchers Clifford Nass and Scott Brave wrote: “When people hear any voice they automatically and unconsciously assign a personality to it….”

Within less than 2 seconds of hearing a voice, the listener automatically creates a mental image of who they’re listening to.

They identify attributes like age, gender, education, where the speaker’s from and register, or their role in relation to the listener. 

Did you ever notice how people refer to The Google Assistant as “SHE”, “He” or “They” rather than “IT”:. “She told me a joke”, “I’ll ask Him for the weather.” That’s because we can’t avoid creating a character in our imagination from those attributes.

In this talk, Wally Brill, Google’s Head of Conversation Design Advocacy and Education, will explain

* What persona is  and why it’s important

* How it relates to brand identity

* How to design one to represent the brand in conversational interactions

Conversational interfaces and intelligent, connected devices are new channels for brands to communicate with their customers. Learn how to maintain brand identity and help users succeed.

Consumers demand brands become more creative in their approach to their communications. But what benefit is there in taking a more innovative approach? How do marketers get to know their customers on an even more personal level to be able to create the individual experiences which genuinely engage them? Can this really translate into increased revenue? 

Join Garry Lee, CEO of RedEye and Andrew Furlong, MD of REO Digital, to discover:

* How to take advantage of technologies to create a truly customer-centric experience

* How to positively impact your Customer Lifetime Value

* Who’s already doing it brilliantly and where you should start

This session addresses the “amplification” effect gained by intelligently combining high-impact and standard formats on both desktop and mobile screens. It also offers intelligent flighting strategies to maximise attention without increasing ad spend, based on findings from multiple in-depth studies conducted by Inskin.

Lumen reveal the reality of attention to mobile advertising, using their proprietary eye tracking technology.

Reinventing omnichannel personalisation in 2020.

Discover the potential of the “Moment of Next” and how to capitalise on it with best practices for your video campaigns.

Europe's Leading Influencer Company will show you how you can plan an effective 2020 influencer strategy. The session will walk you through how to drive tangible results and showcase Tailify's secret formula of how to build, measure & optimise your influencer campaigns.

Outstanding 3D Tech Democratised - Threedium is paving way for all business sizes to effortlessly and affordably benefit from the high levels of engagement and interactivity that 3D/AR provide.

Brands are spending money on influencer marketing without a clear ROI. Introducing Kindred that allows you to work with real advocates, measure success and give back to at the same time.

Consumers are spending more time inside chat apps. Brands cannot ignore this messaging revolution. Use cases and insights that unravel conversational commerce, AI-driven chatbot tech and rich messaging channels.

In June 2019 21% of UK households had a smart speaker installed.  In 2008 only 17% of the population had a smartphone.Conversational AI in the form of chatbots and voice bots are poised to have a in impact on our lives similar to mobile, making it easier for us to get things done.We’ll talk about the landscape and the opportunity alongside DIAGEO who will candidly share their experiences in voice.