MAD//Fest is where the industry meets to fix, pitch and hack the future of marketing. Expect big brands. Meet digital disruptors. Get your fix of networking over a beer or two

Click here to book a Networker Pass.

Main Stage

09:55 - 10:00

Welcome from the chair Mary Keane-Dawson , Management Consultant + NED

10:00 - 10:30

Daring to be Different: Starling on how customer experience is fuelling disruption + growth Rachael Pollard , Chief Growth Officer, Starling Bank

10:35-10:55

What really makes us click? Igor Volzhanin , CEO, Datasine Tania Feeley , Managing Partner, RAPP London

Using AI and psychology to create personalised content.

11:00 - 11:20

Marketing transformation: getting the right mix and delivering results at a growth brand Jo McClintock , Global Brand Director, Skyscanner

11:20 - 11:45

Break

11:45 - 12:05

Burger King: Re-inventing a legacy brand Katie Evans , CMO - UK, Burger King Chris Brown , Managing Partner - Growth, Vizeum

12:10-12:30

Three Conclusions From 287,000 Opinions on Mobile Marketing Max Pepe , VP Marketing

12:35 - 12:55

Digital Audiences: Asking the questions you might not like the answer to! Gareth George , Head of Media + Planning, Confused.com Martyn Bentley , Commercial Director, Audience Project

13:00 - 13:25

Shiny New Object Live: Scaling disruptive innovation Huib van Bockel , Founder + CEO, Tenzing Tom Ollerton , Co-founder, Automated Creative + Presenter, Shiny New Object

13:25 - 13:30

SharpEnd introduces CornerShop@MAD//Fest Cameron Worth , Founder, SharpEnd

14:25 - 14:55

How culture, story and experience can disrupt a category Shamil Thakrar , Co-Founder, Dishoom

In this session, Shamil Thakrar, Co-founder of award-winning restaurants, Dishoom, will discuss how culture, story and experience keep the restaurants busy.

15:00 - 15:20

Shifts in digital advertising - why you should care about SMBs Adrian Blockus , Head of Channel Sales UK & Ireland, Google

We live in a time where digital sophistication is increasing rapidly and this has implications for advertisers whilst providing opportunity for technology-led organisations.
Advertisers are demanding higher returns on their investment and automation is providing a way to deliver these results, combined with transaction-based ad formats. At the same time, there remains a segment of the market that is under-served - small to medium sized businesses - who are desperate not to be left behind.
This represents a tremendous opportunity for technology-focused firms to build innovative ad solutions that can bypass traditional acquisition barriers and deliver results to the segment. Google has developed a partnership program to specifically support these high growth, scale-enabled firms.

15:25-15:45

Building brands on Amazon Zach Johnson , Head of International Advertising Sales and Global Account teams, Amazon Advertising

1545:16:05

Break

16:05- 16:25

Adland, wake up to your responsibilities! William Skeaping , Creative Strategist, Extinction Rebellion

16:30 - 17:00

PITCH//IT:Avon £20k 'Tech solutions in low tech environments' innovation pitch Stephanie Bell , Executive Director, Procurement: Global Marketing & Transformation, Avon Nick Burton , VP Digital Products + Architecture, Avon Sarah Collett , Digital Director - UK, Avon Emma de la Fosse , Chief Creative Officer, Digitas

17:00-17:25

Daring to be different: breaking new boundaries in sport Benny Bonsu , Head of Women's Sport/ Women's Sports Editor, GiveMeSport Denise Lewis OBE , Olympic Legend Michelle Griffiths-Robinson , Olympic Legend Anita Asante , Footballer, FA WSL club Chelsea Drew Spence , Professional Footballer, Chelsea (FA WSL) + England

17:25-17:30

PITCH//IT:Avon £20k 'Tech solutions in low tech environments' innovation pitch - WINNER ANNOUNCEMENT Nick Burton , VP Digital Products + Architecture, Avon Stephanie Bell , Executive Director, Procurement: Global Marketing & Transformation, Avon Sarah Collett , Digital Director - UK, Avon Ken Valledy , Co-founder, Progressive Emma de la Fosse , Chief Creative Officer, Digitas

17:30-19:30

Day 1 Evening Drinks Reception sponsored by Influencer

Media, data + tech

10:00-10:30

Live Stream Keynote: Daring to be Different: Starling on how CX is fuelling disruption + growth Rachael Pollard , Chief Growth Officer, Starling Bank

10:30-10:35

Introduction + Welcome Ellie Edwards-Scott , Co-founder // The Advisory Collective

10:35 - 10:55

Creating an Environment of Productive Disruption Craig Fenton , Director Strategy + Operations, Google

Description: in a world where change is constant, and the world's computing power and information is in the hands of everyone, there is both jeopardy and great opportunity.  What separates the good from the great is the ability to harness creativity for continuous innovation.  Craig will discuss the trends, and barriers and the enablers that help us create an environment of productive disruption that fuels innovation.

11:00-11:20

Launching Planet Zoo: Using an audience-first approach to boost media efficiency and pre-sales Jamie Hoey , Client Strategy Director, Croud Sophia George , Email Marketing Manager, Frontier Developments

Hear how Frontier Developments and digital agency Croud joined up digital media with offline strategies to make their media spend work harder and drive more pre-sales for their latest simulation video game, Planet Zoo.

11:20-11:45

Break + Networking

11:45 - 12:05

Experiments in effectiveness: are you really getting ROI on your digital media investment? Sam Gaunt , Head of Media, Lidl

12:10 - 12:30

The Evolving World of Partnerships Alex Springer , Director of Solutions Architects // Impact

Partnerships between businesses have been a primary driver of growth and revenue for centuries - but measuring the success of those partnerships and scaling them has always been a challenge. Join Alex Springer, Director of Sales and Solutions for Impact EMEA as he explores how to leverage automation, reporting, and contracting tools to modernize partnerships for the digital age, making the partnership channel take its place as a growth driver that can rival your sales and marketing channels.

12:35 - 12:55

Save Digital Advertising, Save the World? Jerry Daykin , EMEA Media Director, GSK

Where we as advertisers choose to spend our media budgets matters hugely. It matters to how effective our campaigns are, but it also matters because of how it shapes the internet and the digital ecosystems around us. Whilst advertisers are increasingly aware of key issues like brand safety & ad fraud these spaces can be complicated  to navigate and if we’re not careful we can accidentally be making things worse. In this session we’ll highlight some of the challenges facing the digital ecosystem and some of the initiatives available to help tackle them including the Conscious Advertising Network, Outvertising and the Global Alliance for Responsible Media.

13:00-13:20

Are you due for disruption? Alex Holt , Associate Director – Strategic Consulting, Edit

What are the signs you’re about to be disrupted – and how do you build a business which can adapt to disruptive challenges, even before they happen?

13:25-14:25

Lunch + Networking

14:25-14:55

Live Stream Keynote: How culture, story + experience can disrupt a category Shamil Thakrar , Co-Founder, Dishoom

15:00 - 15:20

Inside Beauty Tech Labs: L’Oréal and Essence's media model for the future Gayle Noah , Media Director, L'Oréal Tim Irwin , CEO - EMEA, Essence

L’Oréal knew that to achieve their ambition of becoming the leading beauty tech company, they needed to establish new ways of working - both within their marketing team as well as with their partners. Together L’Oréal and their media agency, Essence formed Beauty Tech Labs - an integrated client-agency team powered by shared technology, operational expertise and talent. Underpinned by a joint learning agenda and operating like a tech company, Beauty Tech Labs is constantly moving forward and innovating.

 

Gayle Noah, Media Director (UK & Ireland) at L’Oréal and Tim Irwin, CEO (EMEA) at Essence, will discuss the need for traditional client-agency relationships to change and reveal what it takes to implement big visions.

15:25-15:45

Why weird wins in social media Emma Martell , Head of Social Content, Virgin Trains

15:45-16:05

Break + Networking

16:10-16:30

Election special? The shocking truths of political advertising Alex Tait , Co-founder, The Coalition for Reform in Political Advertising 

Engagement + Experience

10:00-10:30

Live stream keynote: Daring to be Different: Starling on how CX is fuelling disruption + growth Rachael Pollard , Chief Growth Officer, Starling Bank

10:30-10:35

Welcome + Introduction Justin Pearse , Editor + Partner, New Digital Age

10:35 - 10:55

easyJet's Look&Book: using image recognition technology to enhance customer experience and conversions Alex Dalman , Senior Director - VCCP Morwenna Francis , Marketing Manager - UK, easyJet

Booking a flight for the Instagram Generation - how easyJet saw a way to collapse their customer booking funnel and created the 'shazam of travel' in the process with their latest app feature Look&Book. Hear from the team behind the innovation and how they created this feature, got it to market and its success since launch.

11:00-11:20

When insights aren't enough: transforming data into action for real-time personalisation Kunal Jogia , UK Enterprise Lead, Relay42

Is your marketing department suffering from death by dashboard? Got piles of data and charts, but lack the agility to turn insights into action in real time? Kunal explains why in-the-moment personalisation sometimes requires turning measurement on its head. 

11:20-11:45

Break + networking

11:45 - 12:05

Brand Building Through Advocacy Lauren Spearman , Head of Brand Advocacy, Made.com

In this session, Lauren Spearman, Head of Brand Advocacy at MADE.COM will discuss the next evolution of influencer marketing, offer 5 tips to build your brand through advocacy & share MADE.COM's latest advocate-led campaign.

12:10-12:30

Building an Experience Dream Team for Boden: how to bridge the marketing technology divide Leigh Gammons , Chief Growth Officer, Cognifide Phil Lewis , Director of Digital Transformation, Boden

Marketers today are Experience Makers. So a modern marketing team must have it all: data, content, technology, the right people and the right processes. Hear first-hand from Boden’s Director of Digital Transformation how one of Britain’s best-loved brands transformed from catalogue business to experience business.

12:35-12:55

Five Predictions for the Future of TV Tal Chalozin , CTO, Innovid

13:00-13:20

Micro vs Macro: Understanding Scale In Influencer Marketing Ben Jeffries , CEO and Co-founder, Influencer Caspar Lee , Co-Founder and CVO, Influencer Geo West , Global Advocacy Manager, Charlotte Tilbury Beauty

13:20-14:25

Lunch + Networking

14:25-14:55

Live Stream Keynote: How culture, story + experience can disrupt a category Shamil Thakrar , Co-Founder, Dishoom

15:00 - 15:20

Using science to shape the future of brand experience Ian Armstrong , Former Global Head of Advertising, Jaguar Landrover + Executive Producer, Minted Films

15:25 - 15:45

Building trust and advocacy in influencer marketing Adam Williams (Sven) , CEO, Takumi Ellie Jansen , Fashion and Lifestyle Blogger, Petite Elliee

In the fight for compelling, authentic and creative influencer content, trust is vital between influencers, brands and consumers. But how do we prevent trust from breaking down? Learn from Takumi on how to combat this.

15:45-16:05

Break + Networking

16:10-16:30

Programmatic Native: Friend or Foe? Faye Liddle-Moore , Commercial Director for Northern Europe, Outbrain

With Native set to be the preferred digital channel by 2025 and Programmatic set to continue to power and automate all ad spend, join the World's leading Native platform and the World's only DSP built from the ground for this Channel as they demonstrate why 'it's a match'.

16:35 - 16:55

How a tiny little Creme Egg tackled the industry’s skip ad problem James Hudson , Creative Director, ELVIS Raphael Capitani , Brand Manager, Mondelez

Emerging Tech + Innovation

10:00-10:30

Live stream keynote: Daring to be Different: Starling on how CX is fuelling disruption + growth Rachael Pollard , Chief Growth Officer, Starling Bank

10:30-10:35

Welcome + Intro Jeremy Basset , Founder, Co:Cubed

10:35 - 11:00

Pitch//It Diageo Competition: Heat 1 Emma de la Fosse , Chief Creative Officer, Digitas Aimee Chalcraft , Global Strategy Director, Zenith Benni Lickfett , Head of Technology + Innovation, Diageo Jeremy Basset , Founder, Co:Cubed

11:05 - 11:30

Pitch//It Diageo Competition: Heat 2 Emma de la Fosse , Chief Creative Officer, Digitas Aimee Chalcraft , Global Strategy Director, Zenith Benni Lickfett , Head of Technology + Innovation, Diageo Jeremy Basset , Founder, Co:Cubed

11:35 - 12:00

Pitch//It Diageo Competition: Heat 3 Emma de la Fosse , Chief Creative Officer, Digitas Aimee Chalcraft , Global Strategy Director, Zenith Benni Lickfett , Head of Technology + Innovation, Diageo Jeremy Basset , Founder, Co:Cubed

12:05 - 12:30

Avon Cosmetics Innovation Challenge - Tech solutions in low tech environments Nick Burton , VP Digital Products + Architecture, Avon Stephanie Bell , Executive Director, Procurement: Global Marketing & Transformation, Avon Ben Lukawski , Global Head of Strategy, Zenith Emma de la Fosse , Chief Creative Officer, Digitas Sarah Collett , Digital Director - UK, Avon Ken Valledy , Co-founder, Progressive

12:35 - 13:00

Avon Cosmetics Innovation Challenge - Tech solutions in low tech environments Nick Burton , VP Digital Products + Architecture, Avon Stephanie Bell , Executive Director, Procurement: Global Marketing & Transformation, Avon Ben Lukawski , Global Head of Strategy, Zenith Emma de la Fosse , Chief Creative Officer, Digitas Sarah Collett , Digital Director - UK, Avon Ken Valledy , Co-founder, Progressive

13:05-13:25

Meaningful Moments and Brand Growth Raman Sidhu , SVP, Beemray

How will privacy regulation help you become a better marketer in 2020 and beyond? What are the consumption moments that deliver growth to your brand?Why is it essential to engage in moments that matter?

14:25-14:55

Live stream keynote: How culture, story + experience can disrupt a category Shamil Thakrar , Co-Founder, Dishoom

15:00 - 15:20

Going nuts: How Pip + Nut disrupted the food industry + created a distinctive brand Pip Murray , Founder, Pip + Nut

15:25 - 15:45

My Digital Hero...Peter Markey, CMO, TSB Peter Markey , CMO, TSB Bank Justin Pearse , Editor + Partner, New Digital Age

15:45-16:05

Break + Networking

16:10 - 16:30

My Digital Hero...Jimmy Leach, Editor in Chief, Huffington Post Jimmy Leach , Editor in Chief, Huffington Post Justin Pearse , Editor + Partner, New Digital Age

16:35 - 16:55

My Digital Hero...Tamara Littleton, CEO, The Social Element Tamara Littleton , Founder + CEO, The Social Element Justin Pearse , Editor + Partner, New Digital Age

Main Stage

09:15 - 09:20

Chair's opening remarks Paul Frampton-Calero , President Europe, Control v. Exposed

09:20 - 09:50

Baking brand: exploring the power of difference Hannah Squirrell , Customer + Marketing Director, Greggs Paul Frampton-Calero , President Europe, Control v. Exposed

09:55 - 10:15

Real Friends, Real Results: Why you really need to start paying attention to your audience David Norris , Head of Creative, Snapchat

10:20 - 10:40

Why the future belongs to the DJs Jeremy Waite , Chief Customer Officer, IBM iX

10:45 - 11:05

Making mischief: combining live and social brand activations Paul Mallon , Head of Major Brand Activations, Paddy Power

11:05-11:35

Break + Networking

11:35 - 11:55

Look Who's Talking: Persona and Brand in Connected Devices Wally Brill , Head Of Conversation Design Advocacy & Education, Google

In Wired For Speech, Stanford researchers Clifford Nass and Scott Brave wrote: “When people hear any voice they automatically and unconsciously assign a personality to it….”

Within less than 2 seconds of hearing a voice, the listener automatically creates a mental image of who they’re listening to.

They identify attributes like age, gender, education, where the speaker’s from and register, or their role in relation to the listener. 

Did you ever notice how people refer to The Google Assistant as “SHE”, “He” or “They” rather than “IT”:. “She told me a joke”, “I’ll ask Him for the weather.” That’s because we can’t avoid creating a character in our imagination from those attributes.

In this talk, Wally Brill, Google’s Head of Conversation Design Advocacy and Education, will explain

* What persona is  and why it’s important

* How it relates to brand identity

* How to design one to represent the brand in conversational interactions

Conversational interfaces and intelligent, connected devices are new channels for brands to communicate with their customers. Learn how to maintain brand identity and help users succeed.

12:00-12:20

Man vs. Machine: what will really drive customer value? Garry Lee , CEO, RedEye International Ltd Andrew Furlong , MD, REO Digital

Consumers demand brands become more creative in their approach to their communications. But what benefit is there in taking a more innovative approach? How do marketers get to know their customers on an even more personal level to be able to create the individual experiences which genuinely engage them? Can this really translate into increased revenue? 

Join Garry Lee, CEO of RedEye and Andrew Furlong, MD of REO Digital, to discover:

* How to take advantage of technologies to create a truly customer-centric experience

* How to positively impact your Customer Lifetime Value

* Who’s already doing it brilliantly and where you should start

12:25-12:50

How brands, star influencers and entrepreneurs can change the world - and marketing Louis Saha , Former Manchester United + France Professional Footballer, Co-founder, AxisStars Kate Hamer , Co-founder, AxisStars

12:50 - 14:00

Lunch

14:00 - 14:50

PITCH//IT: Live - Diageo Brand Experience pitch + 'The Things I've Learned' feat. Justine Roberts CBE, Founder, Mumsnet Justine Roberts CBE , Founder, Mumsnet Benni Lickfett , Head of Technology + Innovation, Diageo Aimee Chalcraft , Global Strategy Director, Zenith Jeremy Basset , Founder, Co:Cubed Emma de la Fosse , Chief Creative Officer, Digitas

14:55- 15:15

Pressing re-set on marketing + business: why purpose + profit are essential for long-term growth Fiona Spooner , Global Marketing Director - B2C, The Financial Times

15:15-15:30

Break + Networking

15:30 - 16:00

Perfecting the Echo Chamber: Putting creativity into data-driven marketing Joe Comiskey , Head of Digital - Northern Europe + Head of Media, NIVEA Nick White , Director - Online, Samsung Dave Coombs , Head of Strategic Services, Cheil

16:05 - 16:50

Success in advertising - it's all about luck Rory Sutherland , Vice Chairman, Ogilvy

Media, data + tech

09:20-09:50

Live stream keynote: Baking brand: exploring the power of difference Hannah Squirrell , Customer + Marketing Director, Greggs Paul Frampton-Calero , President Europe, Control v. Exposed

09:50-09:55

Welcome + Intro Matthew Hook , Founder, Hook Strategy

09:55-10:15

It pays to be brave: Delivering creative that gets the nation talking Sarah Mayall , Head of Brand, HSBC UK Pip Hulbert , UK CEO, Wunderman Thompson

10:20-10:40

Amplify: Boost Attention, Not Spend Adi Kishore , Insight Manager, Inskin Media

This session addresses the “amplification” effect gained by intelligently combining high-impact and standard formats on both desktop and mobile screens. It also offers intelligent flighting strategies to maximise attention without increasing ad spend, based on findings from multiple in-depth studies conducted by Inskin.

10:45 - 11:05

Attention Mobile! How attention technology can boost your mobile advertising Mike Follett , Managing Director, Lumen

Lumen reveal the reality of attention to mobile advertising, using their proprietary eye tracking technology.

11:05-11:30

Break + Networking

11:35 - 11:55

Marketing is wasted on the young Nick Steel , Growth Strategy & Insights Director, Nomad Foods Guy Abrahams , Global Strategy Lead, Zenith

12:00-12:20

How to turn happy customers into a source of customer acquisition Courtney Wylie , VP of Product & Marketing, Mention Me

12:25-12:45

Affiliate Commerce – A Path for Publishers Emily Ferguson , Fashion & Beauty eCommerce Director, Marie Claire Richard Reeves , CEO, AOP

12:50-14:00

Lunch + Networking

14:00-14:25

Live Stream: £20k Diageo brand experience start-up pitch Emma de la Fosse , Chief Creative Officer, Digitas Benni Lickfett , Head of Technology + Innovation, Diageo Ben Lukawski , Global Head of Strategy, Zenith Jeremy Basset , Founder, Co:Cubed

14:25-14:50

Live stream interview: The things I've learned Justine Roberts CBE , Founder, Mumsnet Paul Frampton-Calero , President Europe, Control v. Exposed

14:50-14:55

Live stream: £20k Diageo brand experience pitch - winner announcement Benni Lickfett , Head of Technology + Innovation, Diageo

14:55 - 15:15

Going Once, Going Twice, Sold To The Marketer With All The Data! Tom Wigley , Managing Partner, Performics Alex Campbell , Managing Partner, Performics Darius Carne , Strategic Search Director, Microsoft

15:20 - 15:40

Augmenting creativity: Can machine leaning help us design better ideas, brands, products + services? James Hirst , Managing Director, RARE Design Julia Lowbridge , Marketing Manager, Danone Incubator UK & Ireland

Engagement + Experience

09:20-09:50

Live Stream Keynote: Baking brand: exploring the power of difference Hannah Squirrell , Customer + Marketing Director, Greggs Paul Frampton-Calero , President Europe, Control v. Exposed

09:55 - 10:15

Hacking growth: how innovation + community delivers results Kate Parkyn , Head of Growth Marketing, OnePlus

10:20-10:40

Personalisation is dead. Long live personalisation. Jergan Callebaut , Head of Psychology & Strategy Lead, DataSine Andrew Howe , Senior Director Digital Marketing Services - Mapp Digital

Reinventing omnichannel personalisation in 2020.

10:45-11:05

The age of the Film Makers, Content Creators & Storytellers - putting the consumer at the heart of your campaign! Loranc Sparsi  , Commercial Licensing Director, EMEA, Jukin Media

11:05-11:35

Break + Networking

11:35 - 11:55

Making Brexit an immersive brand experience Katrina Broster , Head of Consumer Marketing, Evening Standard + The Independent

12:00-12:20

Video in the Moment of Next Stacey Delaney , Country Manager UK, Taboola

Discover the potential of the “Moment of Next” and how to capitalise on it with best practices for your video campaigns.

12:25-12:45

How data, strategy and measurement are key to mastering your 2020 influencer plans Didrik Svendsen , Co-Founder, Tailify

Europe's Leading Influencer Company will show you how you can plan an effective 2020 influencer strategy. The session will walk you through how to drive tangible results and showcase Tailify's secret formula of how to build, measure & optimise your influencer campaigns.

12:50-13:10

Stop Being So F***ing Boring: Why Data shouldn't trump creativity and other things we've learned Bazz Deans , VP - EMEA, Shootsta Nick de la Force , Creative Services Manager, Shootsta

13:05-14:00

Lunch + Networking

14:00-14:25

Live Stream: £20k Diageo Brand Experience Pitch Benni Lickfett , Head of Technology + Innovation, Diageo Ben Lukawski , Global Head of Strategy, Zenith Jeremy Basset , Founder, Co:Cubed

14:25-14:45

Live Stream: The things I've learned Justine Roberts CBE , Founder, Mumsnet Paul Frampton-Calero , President Europe, Control v. Exposed

14:45-14:50

Live stream: £20k Diageo Brand Experience Pitch Benni Lickfett , Head of Technology + Innovation, Diageo

14:55 - 15:15

Products, positioning + purpose: how to compete with the disruptors James Thompson , Chief Beauty + Brand Officer, Avon

15:15-15:30

Break + Networking

15:20 - 15:40

The art of communicating ideas - a conversation Daniel Dackombe , EMEA Sales Director, Mixpanel Chris Page , Owner, Three Blind Mice

15:45-16:15

A branded content mash up Dylan Wyn Pugh , Head of Commercial, Red Bull Andrew Canter , Global CEO, Branded Content Marketing Association (BCMA)

Emerging tech + innovation

09:20-09:50

Live Stream - Baking brand: exploring the power of difference Hannah Squirrell , Customer + Marketing Director, Greggs Paul Frampton-Calero , President Europe, Control v. Exposed

09:50-09:55

Welcome + Introduction Tom Ollerton , Co-founder, Automated Creative + Presenter, Shiny New Object

09:55-10:15

AI + paid social: lessons from a challenger brand Olly Rzysko , CMO, Mahabis

10:20-10:40

How Threedium's 3D/AR Technology can boost Brand Engagement by 300% Mike Charalambous , Co-Founder & CEO, Threedium

Outstanding 3D Tech Democratised - Threedium is paving way for all business sizes to effortlessly and affordably benefit from the high levels of engagement and interactivity that 3D/AR provide.

10:45 - 11:05

Turning things upside down: scaling transformation in an e-commerce world Kristina Kaganer , Global VP Digital + Data, Coty

11:05-11:35

Break + Networking

11:35-11:55

Measuring ROI and giving back – The True Nirvana of Influencer Marketing Aaron Simpson , Founder & CEO, Kindred

Brands are spending money on influencer marketing without a clear ROI. Introducing Kindred that allows you to work with real advocates, measure success and give back to at the same time.

12:00-12:45

Conversational Commerce: A Two Way Street Alan Ranger , VP Market Development, LivePerson Paul Louden , Regional Director UK & Ireland, Sinch Liz McCord , Principal Product Manager, Vodafone Tim Green , Features Editor, MEF

Consumers are spending more time inside chat apps. Brands cannot ignore this messaging revolution. Use cases and insights that unravel conversational commerce, AI-driven chatbot tech and rich messaging channels.

12:45-14:00

Lunch + Networking

14:00-14:25

Live Stream - £20k Diageo Brand Experience Pitch Emma de la Fosse , Chief Creative Officer, Digitas Benni Lickfett , Head of Technology + Innovation, Diageo Ben Lukawski , Global Head of Strategy, Zenith Jeremy Basset , Founder, Co:Cubed

14:25-14:45

Live stream: Things I've learned Justine Roberts CBE , Founder, Mumsnet

14:45-14:50

Live stream: Diageo pitch winner announcement Benni Lickfett , Head of Technology + Innovation, Diageo

14:55 - 15:15

Chatbots + voice technology: how brands can benefit Charles Cadbury , CEO + Co-founder, Say It Now Will Harvey , Digital Innovation Manager, Diageo

In June 2019 21% of UK households had a smart speaker installed.  In 2008 only 17% of the population had a smartphone.Conversational AI in the form of chatbots and voice bots are poised to have a in impact on our lives similar to mobile, making it easier for us to get things done.We’ll talk about the landscape and the opportunity alongside DIAGEO who will candidly share their experiences in voice.

15:15-15:30

Break + Networking

15:30-15:50

Leveraging your brand online: how optimised creative content drives conversions Helen Saul , European Brand Manager, Lastminute.com

15:55-16:25

Avallen Calvados tasting: how product + purpose help you to punch above your weight Tim Etherington-Judge , Co-founder, Avallen Spirits

Who attends?

MAD//Fest works on an invite-only basis, meaning you get to connect with 4,500+ of the most influential decision makers at top brands, agencies, media owners and disruptors.

90%

90% of tickets are reserved for top tier brand marketers, agency execs and media leaders via our VIP Initiative

10%

10% are available for tech innovators looking to work with global brand, agency and media players. Click here to secure a Networker Pass for your team.

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The Old Truman Brewery F Block, Ely's Yard 15 Hanbury Street London E1 6QR

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