Attend

Now entering its 7th edition, MAD//Fest is the UK’s biggest + most daring festival for 15,000 brand + agency guests.

Expect a punchy event that does justice to the word ‘Festival’ with inspiring no BS content, lively networking for the industry’s most influential innovators + more fun than you can shake a stick at!

In 2024, this means a HUGE new festival site, big name speakers, live challenges, parties, night time entertainment, street food, bar takeovers, top DJs + much more.

2024 Speakers

2024 Agenda

Filter Stages:

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BRAND
AI
CREAT
CRECON
ATTEN
DIGI
NEWSP
FLC
CMO

10:15 - 10:20

BRAND

Welcome to MAD//Fest

Paul Frampton-Calero, CvE

President

10:15 - 10:20

BRAND

Welcome to MAD//Fest

Paul Frampton-Calero, CvE

President

10:15 - 10:20

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Welcome to MAD//Fest

A test of the agenda item summary text.

Paul Frampton-Calero, CvE

President

10:15 - 10:20

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Welcome to MAD//Fest

Paul Frampton-Calero, CvE

President

10:20 - 10:25

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What to expect this year

10:20 - 10:25

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What to expect this year

10:20 - 10:25

BRAND

What to expect this year

10:20 - 10:25

BRAND

What to expect this year

10:25 - 10:55

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'Fortune Favours The Bold' Panel

Matt Barwell

Ex CMO, Britvic

10:25 - 10:55

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'Fortune Favours The Bold' Panel

Matt Barwell

Ex CMO, Britvic

10:25 - 10:55

BRAND

'Fortune Favours The Bold' Panel

Matt Barwell

Ex CMO, Britvic

10:25 - 10:55

BRAND

'Fortune Favours The Bold' Panel

Matt Barwell

Ex CMO, Britvic

10:55 - 11:15

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Session by L'Oreal

Laetitia Raoust

CDMO, L'Oreal

10:55 - 11:15

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Session by L'Oreal

Laetitia Raoust

CDMO, L'Oreal

11:00 - 11:20

BRAND

Session by McHardy Collective

Rich McHardy

Founder, McHardy Collective

Andrew Nicholson

CEO, Kulea.ma

Laura McNally

Marketing Director, Autotrader

11:00 - 11:20

BRAND

Session by McHardy Collective

Rich McHardy

Founder, McHardy Collective

Andrew Nicholson

CEO, Kulea.ma

Laura McNally

Marketing Director, Autotrader

11:00 - 11:20

CREAT

Session by Asics

Gary Raucher

Head of Product, Marketing and Merchandising, Asics

11:00 - 11:20

CREAT

Session by Asics

Gary Raucher

Head of Product, Marketing and Merchandising, Asics

11:00 - 11:20

ATTEN

Creative x Media = Better Attention

Ian Maybank

Head of Media and Connections, Specsavers

11:00 - 11:20

ATTEN

Creative x Media = Better Attention

Ian Maybank

Head of Media and Connections, Specsavers

11:20 - 11:35

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Session by Kantar Marketplace

11:20 - 11:35

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Session by Kantar Marketplace

11:25 - 12:15

BRAND

Colgate Brand Challenge

11:25 - 12:15

BRAND

Colgate Brand Challenge

How can we convince Gen Z audiences who are interested in beauty, that our teeth whitening products are far more superior vs Hi Smile through social acceleration?

11:25 - 11:40

ATTEN

How much attention does your brand actually need?

Rob Hall

Global President, Data, GumGum

Dan Glynn

Programmatic Lead, Heineken

11:25 - 11:40

ATTEN

How much attention does your brand actually need?

We all want attention on our ads, but should each second of attention be valued the same or differently? What is the right amount of attention your brand needs in order to move the needle on outcomes? Join Playground xyz & Heineken as they share cutting research and examples about how different advertisers, channels, formats and creatives all require different levels of "Optimal Attention" to deliver results.

Rob Hall

Global President, Data, GumGum

Dan Glynn

Programmatic Lead, Heineken

11:40 - 12:00

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How the “Wrong Thing” Can Be Right—Marketing Insights From Liquid Death

Dan Murphy

SVP, Marketing, Liquid Death

11:40 - 12:00

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How the “Wrong Thing” Can Be Right—Marketing Insights From Liquid Death

Dan Murphy

SVP, Marketing, Liquid Death

11:45 - 12:05

CREAT

Session by Dove

Firdaous El Honsali

Global Dove Vice President, Unilever

11:45 - 12:05

CREAT

Session by Dove

Firdaous El Honsali

Global Dove Vice President, Unilever

11:45 - 12:05

ATTEN

Unlocking Media Effectiveness: TUI’s Data-Driven Approach to Understanding and Capturing Audience Attention

Nicolas Elshout

Digital Media Director, TUI

11:45 - 12:05

ATTEN

Unlocking Media Effectiveness: TUI’s Data-Driven Approach to Understanding and Capturing Audience Attention

Nicolas Elshout

Digital Media Director, TUI

12:05 - 12:20

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Session by Mint AI

12:05 - 12:20

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Session by Mint AI

12:10 - 12:30

CREAT

Ask for forgiveness not permission

Rory McEntee

Brand + Marketing Director, Gymbox

12:10 - 12:30

CREAT

Ask for forgiveness not permission

Rory McEntee

Brand + Marketing Director, Gymbox

12:10 - 12:25

ATTEN

Brand Momentum - The #1 growth metric for every boardroom

Tony Lewis

CEO, Vision One

12:10 - 12:25

ATTEN

Brand Momentum - The #1 growth metric for every boardroom

For the first time, Tony Lewis will reveal a few highlights of his forthcoming book Brand Momentum and the new Brand Velocity ScoreTM metric. HIs book highlights that many companies aren’t focusing on the right questions. They don’t fully understand the rules for success and often focus on changing the wrong things, ignoring the fundamentals of growth. Brand momentum is the public’s perception of a brand's performance and success. It measures the energy and influence of a brand on the customer and market. Momentum combines two of the most powerful factors shaping brand perceptions: a brand's size and velocity. These factors drive a positive brand image, create loyalty, and add value. They offer a glimpse into the future for many brands, and this predictive quality is unique to brand momentum theory. Momentum offers a simple-to-apply strategy and the secret to doubling growth.

Tony Lewis

CEO, Vision One

12:20 - 12:40

BRAND

Knowing when to innovate in and out of your category

Dom Dwight

Strategy + Innovation Director, Taylors of Harrogate

12:20 - 12:40

BRAND

Knowing when to innovate in and out of your category

Dom Dwight

Strategy + Innovation Director, Taylors of Harrogate

12:25 - 12:45

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Session by Diageo

Sophie Kelly

SVP of Global Tequila and Mezcal Categories, Diageo

12:25 - 12:45

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Session by Diageo

Sophie Kelly

SVP of Global Tequila and Mezcal Categories, Diageo

12:30 - 12:50

CREAT

Session by Dan Snow

Dan Snow

Bestselling Author, Broadcaster + Creative Director, History Hit TV

12:30 - 12:50

CREAT

Session by Dan Snow

Dan Snow

Bestselling Author, Broadcaster + Creative Director, History Hit TV

12:30 - 12:50

ATTEN

Innovation, Outcomes + ROI: What value does Attention hold as a strategic tool?

Chris Love

Head of Marketing Performance & Econometrics, Virgin Media O2

Dr. Graziella Castro

Global Head of Marketing Effectiveness, HSBC

12:30 - 12:50

ATTEN

Innovation, Outcomes + ROI: What value does Attention hold as a strategic tool?

How can Attention be used to push the boundaries of measurement and what value does it hold as a strategic input?

Chris Love

Head of Marketing Performance & Econometrics, Virgin Media O2

Dr. Graziella Castro

Global Head of Marketing Effectiveness, HSBC

12:45 - 1:05

BRAND

Being bold without the bullshit - how to get cut through whilst staying on brand

Gareth Turner

Founder & Marketing Director, Big Black Door

Annie Morris

Founder, Spoon Cereals

Pam Digva

Co-founder + Marketing Director, Sauce Shop

Sam Dolan

(ex) Head of Marketing, Goodfellas

12:45 - 1:05

BRAND

Being bold without the bullshit - how to get cut through whilst staying on brand

Often boldness is applauded over something that will actually get results (the response to the recent British Airways ad showed a lack of understanding about how brands are built- you can only do that shizzle if you followed the rules for 60 years) and some of these ads where it’s some mystery code or you have to go on a treasure hunt to figure it out FFS. Consumers couldn’t care less, and clients don’t (shouldn’t) care if it winners a Cannes lion (did I mention I’ve won one?!) as long s it hits the bottom line!

Gareth Turner

Founder & Marketing Director, Big Black Door

Annie Morris

Founder, Spoon Cereals

Pam Digva

Co-founder + Marketing Director, Sauce Shop

Sam Dolan

(ex) Head of Marketing, Goodfellas

12:50 - 1:10

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The Death of Advertising

Nils Leonard

Founder, Uncommon

12:50 - 1:10

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The Death of Advertising

Nils Leonard

Founder, Uncommon

12:55 - 1:15

CREAT

Interview with Gousto

Anna Greene

VP Brand, Insights + Strategy, Gousto

12:55 - 1:15

CREAT

Interview with Gousto

Anna Greene

VP Brand, Insights + Strategy, Gousto

12:50 - 1:50

ATTEN

LUNCH

12:50 - 1:50

ATTEN

LUNCH

1:05 - 1:20

BRAND

Session by Co-Cubed

1:05 - 1:20

BRAND

Session by Co-Cubed

1:10 - 1:50

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LUNCH

1:10 - 1:50

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LUNCH

1:15 - 1:35

CREAT

Vegan Session

1:15 - 1:35

CREAT

Vegan Session

1:25 - 1:45

BRAND

Breaking the norm in the global chocolate industry

Nicola Matthews

UKI Director of Marketing aka Countess of Cocoa, Tony's Chocolonely

1:25 - 1:45

BRAND

Breaking the norm in the global chocolate industry

Tony’s Chocolonely have only been in the UK for 5 years but they have already made serious impact and progress on their mission to end exploitation in cocoa. Nicola Matthews, the Countess of Cocoa (aka UKI Head of Marketing) is here to tell us all about their journey so far as a bold challenger brand and purpose-led disruptor in chocolate.
She’ll cover:
-The problem in chocolate and how Tony’s is fixing it
-Some of their bolder marketing moves
-How they use their products as a key marketing channel

Nicola Matthews

UKI Director of Marketing aka Countess of Cocoa, Tony's Chocolonely

1:35 - 2:20

CREAT

LUNCH

1:35 - 2:20

CREAT

LUNCH

1:45 - 2:20

BRAND

LUNCH

1:45 - 2:20

BRAND

LUNCH

1:50 - 2:10

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Interview with British Airways

Calum Laming

Chief Customer Officer, British Airways

1:50 - 2:10

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Interview with British Airways

Calum Laming

Chief Customer Officer, British Airways

1:50 - 2:05

ATTEN

Session by mCanvas

Bharat Sharma

Chief Operating Officer, mCanvas

1:50 - 2:05

ATTEN

Session by mCanvas

Bharat Sharma

Chief Operating Officer, mCanvas

2:10 - 2:30

ATTEN

Visuals attract, verbals engage: How brand language is now winning customers and building loyalty faster and cheaper

Ross Hawkins

Head of Brand, Brompton Bikes

Chris West

Head of Voices, Verbal Identity

2:10 - 2:30

ATTEN

Visuals attract, verbals engage: How brand language is now winning customers and building loyalty faster and cheaper

You can spend as much as you want to win your consumers' attention - but once you've got it, that money's wasted unless you know how to engage them. With more channels than ever before, and rapidly decaying attention spans, the only way to engage consumers effectively is by defining your brand voice so it's authentic and differentiated. But how do you design a brand voice that everyone in the company can use, from the person on the shop-floor, to the CRM team, to the social team, to your 12 different agencies, to your CEO? Find out how Brompton Bikes worked with the world's most successful verbal branding agency to create a stand out voice and cut through.

Ross Hawkins

Head of Brand, Brompton Bikes

Chris West

Head of Voices, Verbal Identity

2:15 - 2:30

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Session by RTB House

2:15 - 2:30

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Session by RTB House

2:20 - 2:40

BRAND

Session by Club Med

Richard DeVilla

Marketing Director, Club Med

2:20 - 2:40

BRAND

Session by Club Med

Richard DeVilla

Marketing Director, Club Med

2:20 - 2:40

CREAT

Session by Magnum Ice Cream

Tugce Askoy

Brand Engagement Director, Magnum

2:20 - 2:40

CREAT

Session by Magnum Ice Cream

Tugce Askoy

Brand Engagement Director, Magnum

2:35 - 2:55

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How Manchester United stays Relevant

Ellie Norman

Chief Customer Officer, Manchester United

2:35 - 2:55

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How Manchester United stays Relevant

Ellie Norman

Chief Customer Officer, Manchester United

2:35 - 2:55

ATTEN

Session By WeTransfer

2:35 - 2:55

ATTEN

Session By WeTransfer

2:40 - 3:00

BRAND

5 steps to a successful and fulfilling career

Abi Dixon

Founder, The Whole Marketer

2:40 - 3:00

BRAND

5 steps to a successful and fulfilling career

Abi Dixon

Founder, The Whole Marketer

2:55 - 3:15

ATTEN

Session To be confirmed

2:55 - 3:15

ATTEN

Session To be confirmed

3:00 - 3:15

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Session by Dragonfly

3:00 - 3:15

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Session by Dragonfly

3:00 - 3:45

BRAND

The LEGO Group Brand Challenge

3:00 - 3:45

BRAND

The LEGO Group Brand Challenge

At the LEGO group, our mission is to inspire and develop the builders of tomorrow. That's why we're on a quest for innovative solutions to engage more girls with our sets, empowering them to unleash their creativity and imagine limitless possibilities.

3:05 - 3:25

CREAT

Navigating the Digital Landscape: Targeting Gen Z and Safeguarding Mental Health

Phil Clark

Senior Director, Marketing + Media, Canada Goose

Jay Richards

Co-founder + CEO, Imagen Insights

3:05 - 3:25

CREAT

Navigating the Digital Landscape: Targeting Gen Z and Safeguarding Mental Health

Phil Clark

Senior Director, Marketing + Media, Canada Goose

Jay Richards

Co-founder + CEO, Imagen Insights

3:20 - 3:50

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How Thinking Like A Mathmatician Will Make You A Better Marketer

Hannah Fry

Academic, Mathematician, best-selling author + broadcaster

3:20 - 3:50

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How Thinking Like A Mathmatician Will Make You A Better Marketer

Hannah Fry

Academic, Mathematician, best-selling author + broadcaster

3:20 - 3:35

ATTEN

Session by Adelaide Metrics

3:20 - 3:35

ATTEN

Session by Adelaide Metrics

3:45 - 4:05

BRAND

Genius Sports

Manny Puentes

GM, Advertising, Genius Sports

3:45 - 4:05

BRAND

Genius Sports

Manny Puentes

GM, Advertising, Genius Sports

4:00 - 4:15

ATTEN

Session by Lumen

Mike Follett

MD, Lumen

4:00 - 4:15

ATTEN

Session by Lumen

Mike Follett

MD, Lumen

4:10 - 4:30

BRAND

The story of the world's first carbon negate beer!

Sam McMeekin

CEO & Co-Founder, The Gipsy Hill Brewing Company Limited

4:10 - 4:30

BRAND

The story of the world's first carbon negate beer!

Sam McMeekin

CEO & Co-Founder, The Gipsy Hill Brewing Company Limited

4:30 - 4:50

BRAND

Session by Anything Agency

4:30 - 4:50

BRAND

Session by Anything Agency

4:50 - 5:10

BRAND

Dice, Doubt & Decision Making: Bold Strategies for an Unpredictable World

Alec Barr

Head of Brand Marketing, OLIVER Agency

4:50 - 5:10

BRAND

Dice, Doubt & Decision Making: Bold Strategies for an Unpredictable World

In a world rife with uncertainty, how can we leverage psychology to make bold decisions with confidence? What can the ancient game of backgammon teach us about navigating the ambiguities of the modern marketing landscape? And why is it smart to become a professional gambler at the office? Join Alec Barr – behaviour change expert, design ethicist, tech philosopher – on a board game themed journey to embrace uncertainty and learn how to make more effective choices in an unpredictable world. This thought-provoking session will equip you with a practical toolkit of counterintuitive decision-making techniques, harnessing the power of game theory, probabilistic thinking and even using AI to short-circuit your biases. Come roll the dice, and learn why a deceptively simple game might serve as the perfect strategic training ground for navigating risk, confronting failure, and thriving in chaos.

Alec Barr

Head of Brand Marketing, OLIVER Agency

5:10 - 6:00

BRAND

Brand Challenge - Watch this space

5:10 - 6:00

BRAND

Brand Challenge - Watch this space

10:15 - 10:20

HEXAG

Welcome to MAD//Fest

Justin Pearse

Editor, New Digital Age

10:15 - 10:20

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Welcome to MAD//Fest

Justin Pearse

Editor, New Digital Age

10:20 - 10:25

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What to expect today

10:20 - 10:25

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What to expect today

10:30 - 10:55

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Session by PepsiCo

Eric Melis

VP, Global Brand Marketing , PepsiCo (International Beverages)

10:30 - 10:55

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Session by PepsiCo

Eric Melis

VP, Global Brand Marketing , PepsiCo (International Beverages)

10:55 - 11:15

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Session by Who Gives A Crap

Emily Kraftman

MD (Europe), Who Gives A Crap

10:55 - 11:15

HEXAG

Session by Who Gives A Crap

Emily Kraftman

MD (Europe), Who Gives A Crap

11:00 - 11:20

CREAT

How to use creativity to disrupt brands and businesses for growth

Matt Watson

ECD, PepsiCo

11:00 - 11:20

CREAT

How to use creativity to disrupt brands and businesses for growth

Matt Watson

ECD, PepsiCo

11:00 - 11:20

BRAND

Recycled plastic is not fantastic - If nature made plastic, this would be it

Insiya Jafferjee

Co-Founder + CEO, Shellworks

Amir Afshar

Co-Founder + Chief Product Officer, Shellworks

11:00 - 11:20

BRAND

Recycled plastic is not fantastic - If nature made plastic, this would be it

Globally, only 9% of plastic waste has ever been recycled, The remainder is landfilled, incinerated or littered. Shellworks is a materials science and packaging solution startup that is helping brands eliminate plastic from their offering without compromising on performance.

Insiya Jafferjee

Co-Founder + CEO, Shellworks

Amir Afshar

Co-Founder + Chief Product Officer, Shellworks

11:00 - 11:20

ATTEN

AI for Creative Excellence

Sorin Patilinet

Senior Director Global Media Effectiveness, Mars

11:00 - 11:20

ATTEN

AI for Creative Excellence

Sorin Patilinet

Senior Director Global Media Effectiveness, Mars

11:20 - 11:35

HEXAG

Session by Kantar Marketplace

11:20 - 11:35

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Session by Kantar Marketplace

11:20 - 12:10

BRAND

Boots Brand Challenge

11:20 - 12:10

BRAND

Boots Brand Challenge

As Boots turns 175 years old, how do they acquire the next generation (18–35-year) of shoppers through showing them that they’re “with you for life"

11:25 - 11:40

ATTEN

Media Pub Chat: how TF do I measure programmatic DOOH?

Layla Soufi

EMEA Partnerships Director , VIOOH

Adam Orridge

Senior Insights & Measurement Manager, VIOOH

11:25 - 11:40

ATTEN

Media Pub Chat: how TF do I measure programmatic DOOH?

The magic of the pub: where everything is up for conversation, including questions like how TF do I measure programmatic DOOH? In this informal and relaxed session, join VIOOH alongside some industry expert friends as we demystify some of the burning questions you might have been too shy to ask before around the thorny topic of campaign measurement.

Layla Soufi

EMEA Partnerships Director , VIOOH

Adam Orridge

Senior Insights & Measurement Manager, VIOOH

11:40 - 12:00

HEXAG

Session by Bang & Olufsen

Paul Fletcher Collins

Global Creative Director, Bang & Olufsen

11:40 - 12:00

HEXAG

Session by Bang & Olufsen

Paul Fletcher Collins

Global Creative Director, Bang & Olufsen

11:45 - 12:05

CREAT

In House Creativity Panel

11:45 - 12:05

CREAT

In House Creativity Panel

11:45 - 12:05

ATTEN

After the Attention, it’s the Impression that Counts

Dino Myers-Lamptey

Founder, The Barber Shop

11:45 - 12:05

ATTEN

After the Attention, it’s the Impression that Counts

Using Attention as a metric casts the net far wider because it includes the attention of the people you don't need to reach, as well as those you do. How can creative and context help tighten the net, capturing only the audience that really matters to you, and what externalities do you need to take into account?

Dino Myers-Lamptey

Founder, The Barber Shop

12:10 - 12:35

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Session by Outbrain

12:10 - 12:35

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Session by Outbrain

12:10 - 12:30

BRAND

Building a brand and clothing for the Apocalypse and for life on Mars

Steve Tidball

CEO and Co-founder, Vollebak

12:10 - 12:30

BRAND

Building a brand and clothing for the Apocalypse and for life on Mars

Steve Tidball

CEO and Co-founder, Vollebak

12:10 - 12:25

ATTEN

Session by To be confirmed

12:10 - 12:25

ATTEN

Session by To be confirmed

12:30 - 12:50

CREAT

Session by Innocent

Carol Feeley

Executive Creative Director, Innocent

12:30 - 12:50

CREAT

Session by Innocent

Carol Feeley

Executive Creative Director, Innocent

12:30 - 12:50

BRAND

Innovation at Diageo

Benni Lickfett

Global Head of Digital Innovation , Diageo

12:30 - 12:50

BRAND

Innovation at Diageo

Benni Lickfett

Global Head of Digital Innovation , Diageo

12:30 - 12:50

ATTEN

Does the rise of CTV and its Attention potential spell the demise of linear TV?

Peter Grant

Head of Media Effectiveness, Boots

12:30 - 12:50

ATTEN

Does the rise of CTV and its Attention potential spell the demise of linear TV?

With multi-device viewing habits on the rise, CTV Attention metrics can provide a more holistic view of audience engagement across different screens and devices. But What is the Attention potential for informing the broader media strategies of advertisers and delivering ROI?

Peter Grant

Head of Media Effectiveness, Boots

12:30 - 12:50

HEXAG

Interview with Ferne McCann

12:30 - 12:50

HEXAG

Interview with Ferne McCann

12:50 - 1:10

HEXAG

Tom Goodwin

Tom Goodwin

Futuroligist / World-renowned trends and transformation expert

12:50 - 1:10

HEXAG

Tom Goodwin

Tom Goodwin

Futuroligist / World-renowned trends and transformation expert

12:50 - 1:05

BRAND

Session by Infosum

Max Toulliou

VP Customer Success, Infosum

12:50 - 1:05

BRAND

Session by Infosum

Max Toulliou

VP Customer Success, Infosum

12:55 - 1:10

ATTEN

Spirited Success: First-to-Market Research Showcases the Power of Attention on Bottom-Line Sales for Diageo

Marc Guldimann

CEO, Adelaide Metrics

Aimee Fanton

NEU Digital & Media Lead, Diageo

12:55 - 1:10

ATTEN

Spirited Success: First-to-Market Research Showcases the Power of Attention on Bottom-Line Sales for Diageo

Join Marc Guldimann, CEO of Adelaide, and Aimee Fanton, NEU Digital & Media Lead at Diageo, as they showcase the transformative impact of attention metrics on media quality and outcomes. This session dives into the unique challenges and opportunities presented by retail media networks, showcasing a first-to-market study across Amazon DSP inventory in Germany, which reveals how tagless, privacy-friendly attention metrics helped Diageo uncover crucial insights to enhance sales and ROAS. Discover the strategic steps Diageo is taking to expand these insights across broader advertising objectives and markets in a cookie-less world.

Marc Guldimann

CEO, Adelaide Metrics

Aimee Fanton

NEU Digital & Media Lead, Diageo

12:55 - 1:15

CREAT

Session with Dishoom

Ginny Nackvi

Head of Brand + Creative, Dishoom

12:55 - 1:15

CREAT

Session with Dishoom

Ginny Nackvi

Head of Brand + Creative, Dishoom

1:05 - 1:25

BRAND

Building Consumer Centric Brands

Ruchika Kalra

Brand Director, Lastminute.com

1:05 - 1:25

BRAND

Building Consumer Centric Brands

Ruchika Kalra

Brand Director, Lastminute.com

1:10 - 1:50

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Lunch

1:10 - 1:50

HEXAG

Lunch

1:10 - 2:20

ATTEN

Lunch

1:10 - 2:20

ATTEN

Lunch

1:15 - 2:20

CREAT

Lunch

1:15 - 2:20

CREAT

Lunch

1:25 - 2:20

BRAND

LUNCH

1:25 - 2:20

BRAND

LUNCH

1:50 - 2:20

HEXAG

Interview with Eddie Izzard

1:50 - 2:20

HEXAG

Interview with Eddie Izzard

2:20 - 2:40

CREAT

Ressurecting An Iconic Campaign - You know when you've been Tangoed

Munnawar Chishty

Marketing Director, Britvic

2:20 - 2:40

CREAT

Ressurecting An Iconic Campaign - You know when you've been Tangoed

Munnawar Chishty

Marketing Director, Britvic

2:20 - 2:40

BRAND

How financial analysts need to better scrutinise CEOs and CFOs on their marketing investments

2:20 - 2:40

BRAND

How financial analysts need to better scrutinise CEOs and CFOs on their marketing investments

2:20 - 2:40

ATTEN

Just How Effective Is Attention At Measuring Business Outcomes?

Peter Grant

Head of Media Effectiveness, Boots

Rachel Moss

Head of Marketing Strategy, Allwyn

Daniel Mogridge

Media Lead, Vodafone

2:20 - 2:40

ATTEN

Just How Effective Is Attention At Measuring Business Outcomes?

How can Attention most effectively be used as a tool for businesses to understand and optimize customer interactions, facilitate more effective marketing strategies, improved user experiences, and, ultimately, increased revenue and profitability?

Peter Grant

Head of Media Effectiveness, Boots

Rachel Moss

Head of Marketing Strategy, Allwyn

Daniel Mogridge

Media Lead, Vodafone

2:25 - 2:40

HEXAG

Session with LiveRamp

2:25 - 2:40

HEXAG

Session with LiveRamp

2:40 - 3:00

BRAND

Make Banksy your new CMO

Ian Maskell

Founder, P E C O R I N O

2:40 - 3:00

BRAND

Make Banksy your new CMO

With estimated annual revenues of £500 million, BANKSY is a power brand with ROI most corporates would die for! Banksy's distinctive style, social consciousness, and powerful imagery address contemporary issues like domestic violence and immigration, making his work globally resonant and provoking cultural discourse. Master of guerrilla marketing, Banksy's provocative stunts and clandestine installations captivate audiences, driving organic brand growth. Despite the art market's mixed feelings, Banksy's pulling power is undeniable, with record sales in 2021 and wide-reaching influence. His anonymity and non-profit 'Pest Control' authenticate his works, yet replicas flood the market, highlighting his mass appeal. Banksy's journey from street artist to icon showcases branding's transformative power, creativity, and social relevance, inspiring CMOs worldwide.

Ian Maskell

Founder, P E C O R I N O

2:45 - 3:05

HEXAG

Session with Guinness

Anna MacDonald

Marketing Director (VP), Guinness

2:45 - 3:05

HEXAG

Session with Guinness

Anna MacDonald

Marketing Director (VP), Guinness

2:45 - 3:00

ATTEN

Attention v Extinction: Why Non disruptive ads are key to survival

2:45 - 3:00

ATTEN

Attention v Extinction: Why Non disruptive ads are key to survival

3:00 - 3:50

BRAND

AB InBev Brand Challenge

3:00 - 3:50

BRAND

AB InBev Brand Challenge

3:05 - 3:25

CREAT

Session by LUSH

Annabelle Baker

CMO, Lush

3:05 - 3:25

CREAT

Session by LUSH

Annabelle Baker

CMO, Lush

3:05 - 3:20

ATTEN

Session by Elonex

3:05 - 3:20

ATTEN

Session by Elonex

3:10 - 3:25

HEXAG

Session with Uber

3:10 - 3:25

HEXAG

Session with Uber

3:25 - 3:40

ATTEN

Session to be confirmed

3:25 - 3:40

ATTEN

Session to be confirmed

3:30 - 3:50

HEXAG

How to lose your virginity at 137 years old

Kristof Neirynck

CEO, AVON

3:30 - 3:50

HEXAG

How to lose your virginity at 137 years old

Kristof Neirynck

CEO, AVON

3:45 - 4:00

ATTEN

Session by Beatgrid

3:45 - 4:00

ATTEN

Session by Beatgrid

3:50 - 4:10

CREAT

Heinz Becomes Hellmanns

Joao Brum

Global Senior Marketing Manager Hellmann's, Unilever

Jamie Cordwell

ECD, Edelman

3:50 - 4:10

CREAT

Heinz Becomes Hellmanns

Joao Brum

Global Senior Marketing Manager Hellmann's, Unilever

Jamie Cordwell

ECD, Edelman

3:50 - 4:05

BRAND

Session by Promo Veritas

Jeremy Stern

Founder and CEO, PromoVeritas

Roisin Devine

European Senior Digital Manager, Pringles

Charles Stanton

Chief Marketing Officer, Forj

3:50 - 4:05

BRAND

Session by Promo Veritas

Jeremy Stern

Founder and CEO, PromoVeritas

Roisin Devine

European Senior Digital Manager, Pringles

Charles Stanton

Chief Marketing Officer, Forj

3:55 - 4:10

HEXAG

Session with RTL

3:55 - 4:10

HEXAG

Session with RTL

4:05 - 4:20

ATTEN

Session by Marketing Beat

4:05 - 4:20

ATTEN

Session by Marketing Beat

4:10 - 4:30

BRAND

Boldly Building Sustainably Circular Brands

Anna Valle

Co-founder, Seeds of Colour

Tessa Clarke

Co-Founder & CEO, Olio

4:10 - 4:30

BRAND

Boldly Building Sustainably Circular Brands

Anna Valle

Co-founder, Seeds of Colour

Tessa Clarke

Co-Founder & CEO, Olio

4:15 - 4:35

HEXAG

Session with Dishoom

Shamil Thakrar

Co-founder, Dishoom

4:15 - 4:35

HEXAG

Session with Dishoom

Shamil Thakrar

Co-founder, Dishoom

4:30 - 4:50

BRAND

The LEGO Group

Rachelle Denton

Global Director of Social Media Strategy, LEGO

4:30 - 4:50

BRAND

The LEGO Group

Rachelle Denton

Global Director of Social Media Strategy, LEGO

4:35 - 4:55

HEXAG

Session with Cadbury

Guilherme Ferreira

Global Brand Vice President, Cadbury

4:35 - 4:55

HEXAG

Session with Cadbury

Guilherme Ferreira

Global Brand Vice President, Cadbury

4:55 - 5:15

CREAT

RSPCA - Rebranding an icon

Chris Sherwood

CEO, RSPCA

Uttara Masting

Group Strategy Director, Jones Knowles Ritchie (JKR)

4:55 - 5:15

CREAT

RSPCA - Rebranding an icon

Chris Sherwood

CEO, RSPCA

Uttara Masting

Group Strategy Director, Jones Knowles Ritchie (JKR)

4:55 - 5:10

HEXAG

Session with Ogury

4:55 - 5:10

HEXAG

Session with Ogury

5:10 - 5:30

HEXAG

Session with Just Eat

Susan O'Brien

CMO / Global VP Brand, Just Eat

5:10 - 5:30

HEXAG

Session with Just Eat

Susan O'Brien

CMO / Global VP Brand, Just Eat

5:10 - 5:30

BRAND

Session by Schwarzkopf

Nikki Vadera

FMCG Marketing & Digital Director, Henkel (Schwarzkopf)

Emma Castle

Founder & Creative Director, Bright Island Creative Agency

5:10 - 5:30

BRAND

Session by Schwarzkopf

Nikki Vadera

FMCG Marketing & Digital Director, Henkel (Schwarzkopf)

Emma Castle

Founder & Creative Director, Bright Island Creative Agency

5:20 - 5:40

CREAT

Session by Bumble

5:20 - 5:40

CREAT

Session by Bumble

9:50 - 9:55

HEXAG

Welcome to MAD//Fest

9:50 - 9:55

HEXAG

Welcome to MAD//Fest

9:55 - 10:00

HEXAG

What to expect today

9:55 - 10:00

HEXAG

What to expect today

10:00 - 10:30

HEXAG

Ripping Up The Rule Book - Creative Legends Panel

10:00 - 10:30

HEXAG

Ripping Up The Rule Book - Creative Legends Panel

10:30 - 10:50

HEXAG

Session by Purple Bricks

Philip Lloyd

CMO, Purplebricks

10:30 - 10:50

HEXAG

Session by Purple Bricks

Philip Lloyd

CMO, Purplebricks

10:30 - 10:50

BRAND

Brands, Music + Storytelling - Are you hitting the right notes

Rahmon Agbaje

Founder, Loud Parade

Maatin Adewunmi

Co-founder, Loud Parade

10:30 - 10:50

BRAND

Brands, Music + Storytelling - Are you hitting the right notes

Rahmon Agbaje

Founder, Loud Parade

Maatin Adewunmi

Co-founder, Loud Parade

10:45 - 11:30

CREAT

Finistere Masterclass

Bronwen Foster-Butler

CMO, Finisterre

10:45 - 11:30

CREAT

Finistere Masterclass

Bronwen Foster-Butler

CMO, Finisterre

10:55 - 11:15

HEXAG

How to be iconic - break the rules and be bold

Kerttu Inkeroinen

Marketing Director, Lucky Saint

10:55 - 11:15

HEXAG

How to be iconic - break the rules and be bold

Kerttu Inkeroinen

Marketing Director, Lucky Saint

11:00 - 11:50

BRAND

Brand Challenge

11:00 - 11:50

BRAND

Brand Challenge

11:20 - 11:35

HEXAG

Session by Dentsu

11:20 - 11:35

HEXAG

Session by Dentsu

11:35 - 11:55

CREAT

Interview with Spoke

Ben Farren

Founder, Spoke

11:35 - 11:55

CREAT

Interview with Spoke

Ben Farren

Founder, Spoke

11:40 - 12:00

HEXAG

Session by Vinted

Andrew Smith

Senior Brand Director, Vinted

11:40 - 12:00

HEXAG

Session by Vinted

Andrew Smith

Senior Brand Director, Vinted

12:00 - 12:45

CREAT

Specsavers Masterclass

Elizabeth Baines

Director of Planning, Creative, Specsavers

12:00 - 12:45

CREAT

Specsavers Masterclass

Elizabeth Baines

Director of Planning, Creative, Specsavers

12:00 - 12:20

BRAND

Warm Street

12:00 - 12:20

BRAND

Warm Street

12:05 - 12:20

HEXAG

Session by SmartFrame

12:05 - 12:20

HEXAG

Session by SmartFrame

12:25 - 12:45

HEXAG

Interview with Allbirds

Jodie Soussan

MD (Europe), Allbirds

12:25 - 12:45

HEXAG

Interview with Allbirds

Jodie Soussan

MD (Europe), Allbirds

12:50 - 1:30

HEXAG

Rory Sutherland Masterclass

Rory Sutherland

Vice Chairman, Ogilvy UK

12:50 - 1:30

HEXAG

Rory Sutherland Masterclass

Rory Sutherland

Vice Chairman, Ogilvy UK

1:00 -

CREAT

PARTY

1:00 -

CREAT

PARTY

Who Attends?

80%

of tickets are for top tier brand marketers, agency leaders + media leaders via our complimentary guestlist initiative.

20%

of tickets are available to buy for martech/adtech innovators, platforms + solution/service providers.

MAD//Fest ‘24 - Get Involved

Interested in speaking, attending, sponsoring, exhibiting or meeting 12,000+ industry decision makers? Contact us to get involved in the UK’s most lively marketing, advertising + disruption festival.

Sponsor//Exhibit at MAD//Fest ‘24

12,000+ attendees. 100% brands, media and disruptors. 0% time wasters.

Venue

MAD//Fest is always SOLD OUT + in 2024 we are taking over the Old Truman Brewery Estate to deliver a very different multi-venue experience for 12,000+ top brands + agencies - you’ll need to head to our new central check-in area to pick up your badge!

Old Truman Brewery, Ely’s Yard, 15 Hanbury Street, London, E1 6QR.

What3Words - ducks.junior.retail

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