Marketing and advertising challenges keeping you awake at night? Exciting opportunities fizzing around your mind getting you up at 3am? Insatiable urge to disrupt?

MAD//Fest London is the perfect remedy for the restless. You’ll hear 100+ amazing speakers share their vision to FIX challenges, PITCH innovative ideas and HACK solutions in a series of punchy 20 minute sessions and real-life brand challenges.

Throw in 2000+ peers, a pop-up pub, DJs, craft beer, start-up pitches and our super cool 1to1 networking app and you’ll leave with new ideas, discovery and partners who share your appetite for innovation.

For the most up to date version of the agenda please be sure to download our app, which you’ll also need to access your ticket

Headline Theatre

9:20 - 9:25

Hello from MAD//Fest's Co‑Founders Dan Brain Ian Houghton

9:25 - 9:30

Welcome Tamara Sword, Founder, Thought LDR

9:30 - 10:00

Disrupting the big dogs: how marketing can give you the edge Huib van Bockel, CEO, Tenzing

Ex-Red Bull marketer Huib van Bockel has made it his mission to shake up the energy drinks market with Tenzing, his new, all natural healthy alternative. So how do you take on the big dogs in a fiercely contested category? Huib believes marketing is the key to outsmart the competition. Don’t miss this keynote on how one of the freshest consumer brands is using marketing and innovation to punch above its weight.

10:00 - 10:15

Re-thinking the mobile user journey Seb Bardin, Head of Digital - Europe, Sony Mobile Tim Ellis, Head of Direct Client Data, Ogury

The customer journey is mobile in 2018. But we still know comparatively little about this journey - 95% of the customer journey takes place outside of a brands’ ecosystem of apps, sites and platforms. This session will reveal how Sony Mobile is using data from outside its own ecosystem to close the gap of understanding and fuel insight, engagement and optimisation - a must for any savvy marketer looking to realise precision, efficiency and better customer experience.

10:15 - 10:25

Audience & Data Transparency: improving effective audience reach, against all the odds! Martyn Bentley, Commercial Director, Audience Project

We all know that our fragmented media landscape is a challenge for marketers looking to reach the right people at the right time - and creates a challenge for publishers in proving they are a valuable source of audience. Concurrently there is an abundance of data, which promises to cure all ills (but hasn’t yet). The overall problem for all sides of the equation is divining and proving which media and data are actually driving results. Ultimately it is campaign audiences who buy products, so the key to success is improving reach to the right audience and media - thus dialling up effectiveness. This talk will explain our thinking, approach and the potential upsides, as well as highlighting a few misconceptions in the market about audience data

10:25 - 10:45

Driving performance from native advertising: how social and video can give you the edge Nick Bamber, Digital Marketing Director, Missguided

Native advertising works for Missguided and social media and video hold the key to its success for the brand. Drawing on recent campaigns such as Missguided’s partnership with Love Island, join Digital Marketing Director Nick Bamber for an exploration of how Missguided uses social and video content to amplify its native advertising investment, On paper, it should be one awesome session!

10:45 - 11:05

Proving the value of social media in business transformation Kelly McConville, Head of Social Media & Content - EMEA, Uber Paul Greenep, Managing Director, Iris Amsterdam

For Uber, social has a pivotal role in driving perception and brand growth. It sees a social-first approach as fundamental to its future but how on earth do you implement a social-first strategy at one of the world’s most recognisable disruptive and in-the-news brands? Join Uber’s Kelly McConville and Iris Amsterdam’s Paul Greenep for insight on how social underpins Uber’s approach to marketing, innovation and customer experience.

11:05 - 11:35

Break

Networking break

11:35 - 11:55

Your home - the new battleground for brands and marketers Rebecca Hirst, Marketing Director, Samsung David Coombs, Head of Strategic Services, Cheil

The world of brands and IoT is hotting up as an increasingly connected world reveals a bounty of opportunity for marketers, much of it around the home. As IoT matures and gimmicks are replaced with genuinely valuable customer experiences and marketing opportunities, don’t miss this vision for how brands can succeed in the connected home from one of the most pioneering tech brands.

11:55 - 12:15

Mind the gap in personalised ad experiences Patrick Meehan, SVP Strategy, RevJet

For successful marketers, delivering personalized customer experiences at every touchpoint, at scale, and across the customer lifecycle is no longer a nice-to-have. It's a must-do. However, over two-thirds of marketers struggle to deliver on this mandate despite the opportunities presented by adtech, according to “The Personalized Advertising Confidence Gap,” a commissioned study conducted by Forrester Consulting on behalf of RevJet.
Join Patrick Meehan of RevJet to gain insights from the first-ever study exploring the gap in personalized ad experiences and to find out why enterprise marketers are struggling. You'll also learn what opportunities there are for marketers to enhance capabilities as well as the top considerations when evaluating an effective technology solution.

12:15 - 12:35

How creativity and tech can fuel better personalised experiences Penny Parnell, Leader of All Things Creative, Not On The High Street

Blockchain and AI might have been the buzzwords of 2018 but like many emerging technologies, creativity is often the sidenote to the shiny specs of the tech. Personalised gifts marketplace Not On The High Street is a passionate believer in the power of creativity in driving growth. Join NOTS’ creative leader Penny Parnell for a vision for how creativity and technology can work in harmony to realise new growth opportunities and sources of competitive advantage.

12:35 - 12:55

How data can unlock creative experiences and product innovations Andre Rickerby, CMO, Moonpig.com

12:55 - 14:15

Lunch

12:55 - 14:00

Lunchtime launch: Uma voice assistant & Finding your voice panel discussion (invite only) Stephen Milner, CEO, Ammi Systems Kane Simms, Podcast Presenter, VUX World Mukul Devichand, Executive Editor, Voice & AI, BBC David Low, Head of Alternative Channels, Skyscanner James Poulter, Co-founder, Voice 2 Jess Williams, CEO, Opearlo

A new digital assistant is heading to your office very soon and you can meet Uma for the very first time in an exclusive launch at MAD//Fest London. Uma is an enterprise voice technology designed to make us more productive in the workplace. Developed by Ammi Systems, the launch also includes a panel on the future of voice and digital assistants featuring Ammi Systems CEO Stephen Milner, VUX World podcast presenter Kane Simms and other leading innovation experts. With 50% of searches expected to be via voice by 2020, don’t miss this window on how the latest technologies are improving consumer engagement, experience and enterprise productivity.

14:20 - 14:40

Is marketing + innovation still everything? Andrew Garrihy, CMO - Europe, Huawei

Huawei has broken the Apple/Samsung duopoly to become the world’s no. 2 smartphone brand. It attributes its meteoric rise to a sharp and interconnected focus on innovation, marketing and customer experience. This keynote will reveal how integrating paid media with digital and experiential marketing can act as a blueprint for brands looking for creative storytelling, engagement and increased market share.

14:40 - 15:00

How AI and predictive analytics can increase customer lifetime value Matthew Kelleher, CCO, RedEye

15:00 - 15:20

How tech can re-imagine customer experience Lisa McDowell, Head of Brand Strategy & Insight, Deliveroo Tim Pitts, Business Director, Great State

15:20 - 15:40

Creativity and ‘talent’ at war: Why our view of ‘talent’ is stifling creativity, as explained by neuroscience Tia Castagno, Global Head of Innovation, Vizeum Ally Owen, Founder, Brixton Finishing School

Diversity is hot on the industry agenda right now. But the fact remains that the media and tech industry could do better when it comes to representation of those from less privileged backgrounds. In 2018, Vizeum underlined its commitment to driving diversity through its partnership with Brixton Finishing School and Flourish, an initiative with MAD//Fest and Big Youth Group to improve the chances of young people from challenging backgrounds in the media industry. This session will switch the emphasis of the diversity to debate to focus on how brands can gain a business, innovation and creative edge by taking a no-BS and positive stance on diversity.

15:40 - 16:10

Can purpose solve the challenges of modern marketing? Thomas Kolster, Author, Goodvertising

Does brand purpose really matter? Love or loathe the concept, from ad fraud and unethical data use to emissions scandals and extremist content, recent years suggest the industry needs to take more ethical responsibility for how brands are marketed and exist in the digital environment. Don’t miss Goodvertising Author Thomas Kolster make the commercial case for prioritising purpose over short-term profit.

16:20 - 18:00

MAD//Fest Arms "Big Pub Quiz of the Year"

Fix//it Pitch//it huddle 1

8:30 - 9:00

Private briefing - Flourish attendees only Tia Castagno, Global Head of Innovation, Vizeum

Morning briefing for Flourish, MAD//Fest London and Vizeum's new diversity initiative designed to improve the chances of talented young people who are interested in working in media and technology.

9:55 - 10:00

Chair's opening remarks Rich Norton, Co-founder, Tiny Giant

10:00 - 10:25

How media and agencies can secure a healthy future Daniel Knapp, Senior Director, Media & Advertising, IHS Markit

It’s the end for agencies, the consultants are taking over! Is this genuinely the future? Or are the headlines hyperbole when in fact the industry is simply changing? Join IHS’ Daniel Knapp as we dig into the data and separate fact from fiction. You may be surprised by some of the numbers…You’ll certainly learn what’s really happening in media, advertising and technology and get rich insight on how agencies, media owners and brands can carve out a bright future.

10:25 - 10:45

Decoding the Behaviour of your Online User Darren Elliott, Media Sales Director, Taboola

We all know that video presents a huge opportunity for brands - but how can marketers ensure their video campaign will be successful? What is the data and what is it telling us? Drawing on Taboola’s vast network of over 1 billion users, this talk will reveal data on online content consumption trends, explore how human psychology influences these online behaviours, and deliver practical tips on how to leverage these insights for successful video campaigns.

10:50 - 11:10

What is Marketing Intelligence? – How can it help reimagine the value of marketing? Mike Gray, Head of Client Strategy & Engagement, MIQ

MiQ believe marketers are core to the future of any business and want two things: campaigns that perform beyond expectations and incisive insights to reshape and challenge their business. This session will showcase how passionate, talented people, smart technology and even smarter data science, can help achieve those ambitions and change the way we look at marketing.

11:15 - 11:35

How to Create Pure Actionable Data and Avoid a Data Frankenstein Monster Florian Gramshammer, MD, Impact

The quality of (big) data has for a long time been a crux for CMOs. Instead of creating a true view that positions their brand to make sound decisions, CMOs are creating data Frankenstein monsters by stitching data together from different warehouses, assembling disparate findings, and failing to optimize decisions around the customer journey. In this session, Florian Gramshammer, MD of Impact EMEA, will discuss the importance of examining, cleansing, and accounting for your data carefully in a way that will inform sound decisions about your paid marketing and media spend; how CMOs can become data stewards within their own organizations and lead their teams with confidence; and how to establish whole, pure entities that will promote industry-wide innovation

11:40 - 12:00

If everybody thinks the same thing, how the hell is anyone going to make a difference? Dan Thwaites, Chief Strategy Officer, Tug

This session will look at why the people & their skillsets that you have today won’t be able to solve your future problems. Dan will then talk through the different types of thinking needed to create successful connections across media, creativity and technology.

12:05 - 12:25

The Cynefin framework: Understanding how AI can make marketers more effective, more of the time Chris Pitt, Head of Marketing, Vertical Leap

There is no doubt AI and machine learning technologies offer business significant opportunity, but hyperbole and buzz make it hard to understand where these technologies sit within our businesses. Chris uses IBM's Cynefin framework to explain the part AI and machine learning can play in making marketing more effective, more of the time.

12:30 - 13:40

Demystifying video: From amateur to shooting and sharing in 24 hours Bazz Deans, VP Europe, Shootsta

64% of marketers believe video is hardest when it comes to creating content – yet with video primed to dominate online, it's time to rethink the way your brand communicates. The answer? Robust, scalable always-on video that educates, immerses, and empowers. In this 1-hour workshop (including a hands-on breakout), we'll cover visual storytelling, how businesses can leverage their employees to scale video production, mobile shooting, and how Shootsta has helped brands like BAE Systems, Clinique, and GSK shoot and share their video content in just 24 hours. Join us to learn more.

14:30 - 14:50

How to regulate the internet without killing it James Barge, Director of Public Policy, ISBA

Everyone is talking about the need to regulate the internet but no one has suggested exactly how to do it. James Barge, Director of Public Policy for ISBA will propose a solution which seeks to make the internet a better place for advertisers and consumers but doesn’t strangle it with a network of complicated regulation.

14:55 - 15:15

Fixing the marketing data challenge: How to achieve success in measurement and reporting Fabio De Bernardi, Country & Sales Manager UK, Adverity

15:20 - 15:40

Catch a criminal or a consumer? How Dyson, News UK, P&G and many others apply comparative linguistics used in criminal investigations to understand consumer behaviour Rich Wilson, CMO, Relative Insight

15:45 - 16:05

Three Pillars for Successful Digital Acceleration Tim Johnson, VP Product, Somo Michael Alexander, Product Director, Somo Graham Wood, Head of Design, Somo

16:10 - 16:30

Native, the new display Alex McIlvenny, VP & Country Manager, Ligatus

Fix//it Pitch//it huddle 2

10:00 - 10:20

Measurably Daring Heat 1 Patrick Affleck, CEO, Fetch Jeremy Basset, Founder, Co:Cubed Ken Valledy, Co-founder, Progressive Michal Marcinik, CEO, Adtonos Rohit Shetty, Co-founder & CEO, ArtBrowser Senake Atureliya, CEO, Buzz Technology Thorben Seeger, Head of Sales, Duel Riley Riley, Founder & CEO, Glorious Labs

15 start-ups will be pitching throughout the course of the festival for a chance to be crowned MAD//Fest and Fetch’s most Measurably Daring start-up! What’s at stake? A unique package that will provide a launchpad for the winner by immersing itself into Fetch’s world of clients such as Apple, Facebook and The Telegraph. The victorious start-up will gain unique access, mentoring, business development support, a year’s free office space at Fetch’s Shoreditch HQ and a shiny new unicorn trophy the office! To win, they will need to impress judges from Diageo, Twitter, Fetch, Collider and Fetch. This is the first of three heats on 28 Nov. Three heat winners and one wildcard will make it through to the Grand Final on 29 Nov on the Headline Stage.

10:25 - 10:45

Measurably Daring Heat 1 Patrick Affleck, CEO, Fetch Rose Lewis, Founder, Collider Ken Valledy, Co-founder, Progressive

15 start-ups will be pitching throughout the course of the festival for a chance to be crowned MAD//Fest and Fetch’s most Measurably Daring start-up! What’s at stake? A unique package that will provide a launchpad for the winner by immersing itself into Fetch’s world of clients such as Apple, Facebook and The Telegraph. The victorious start-up will gain unique access, mentoring, business development support, a year’s free office space at Fetch’s Shoreditch HQ and a shiny new unicorn trophy the office! To win, they will need to impress judges from Diageo, Twitter, Fetch, Collider and Fetch. This is the first of three heats on 28 Nov. Three heat winners and one wildcard will make it through to the Grand Final on 29 Nov on the Headline Stage.

10:50 - 11:10

How to succeed on social David Schneider, Actor, Writer & director, THATLOT

Join Comedian David Schneider for an irreverent look at how brands are cutting through on social and winning over customers on Instagram, Snapchat, Facebook and Twitter.

11:15 - 11:35

How to thrive in the age of big platforms Ed Harvey, Senior Key Account Manager UK, Opinary

Marketing investment by channel versus time spent with each channel is not aligned. Marketers are still over-investing in traditional media. Although digital spend has grown significantly, there remains much more scope for it to grow further, Until now, brands have relied on the Big Platforms (Google, Facebook, Amazon) to access their customers online. This over-reliance is problematic for future growth. How do brands develop direct relationships with potential customers online? Join Opinary for inspiration on how leading brands are developing their own meaningful relationships with customers and why it's important to their future.

11:40 - 12:00

Top media opportunities in China Gregor Smith, Sales Director EMEA, Mobvista

Join mobile advertising tech platform Mobvista for insight on how game developers and brands can better understand China and acquire more highly engaged users. The session will provide a window on China’s mobile media market, analyse mainstream media and equip developers and brands with the tools required to enjoy more success in China.

12:05 - 12:25

Fixing programmatic takes more than trust Vaughan Denny, EMEA Sales, Iponweb

12:30 - 12:50

​Paying (for) attention: how eye tracking reveals the reality of attention to advertising Mike Follett, MD, Lumen

12:55 - 13:15

Finding moments that really matter Raman Sidhu, VP, Beemray Brian Lavery, MD Europe, AccuWeather

Everything digital is becoming contextual, but do you currently understand your consumers' context? Do you really know when is the best moment to engage? This is the problem Beemray is fixing for brands, agencies, media owners, and MAD//Tech companies with their Location & Context API. Beemray's Raman Sidhu will be sharing innovative use cases, including that of CNN, with examples around advertising, marketing, customer experience, and product. Joined by Brian Lavery from AccuWeather they will discuss how you can find and target the moments that really matter.

13:20 - 13:40

Fix digital advertising, fix the internet Kate Levine, Global Director of Activism, The Body Shop Jake Dubbins, MD/Co-Chair, Media Bounty/Conscious Advertising Network (CAN) Harriet Kingaby, Director of Strategy & Content/co-Chair, BoraCo/Conscious Advertising Network

Industry ethics must catch up with the technology of modern advertising. Brands do not live in a vacuum and the money spent on advertising has a profound impact on society. From brands and agencies to adtech, the advertising industry is perfectly placed to consciously change both their operations and the content they produce in pursuit of making communications that are better for all. Join The Body Shop’s Kate Levine, Media Bounty’s Jake Gubbins and BotaCo’s Harriet Kingaby to explore the idea that if we fix advertising, we can fix the internet.

14:30 - 14:50

Ad blocking is dead … Long live ad filtering Ben Williams, Operations Director, Ad Block Plus

Around about 2013, the year ad blocking broke, a canyon suddenly split open separating the people using the blockers from everyone involved in making the ads. Happily, that once great divide has narrowed to a mere gully. Soon, there will be a bridge uniting the two sides -- but what will it look like? Will the approximately 1 billion ad-blocking users worldwide suddenly open up to advertising? If so, how? And finally, who will be the winners and losers once the great Adblock War finally ends?

14:55 - 15:40

Measurably Daring Heat 2 Patrick Affleck, CEO, Fetch Rose Lewis, Founder, Collider Ken Valledy, Co-founder, Progressive Cristian Parrino, Co-founder & CEO, Greengame Rafael dos Santos, Founder/CEO, High Profile Emily Cruickshank, Head of Content, Hollabox Finn Handelman, Client Partner, Opinary Owen Hanks, CEO & Co Founder, Measure Protocol

15 start-ups will be pitching throughout the course of the festival for a chance to be crowned MAD//Fest and Fetch’s most Measurably Daring start-up! What’s at stake? A unique package that will provide a launchpad for the winner by immersing itself into Fetch’s world of clients such as Apple, Facebook and The Telegraph. The victorious start-up will gain unique access, mentoring, business development support, a year’s free office space at Fetch’s Shoreditch HQ and a shiny new unicorn trophy the office! To win, they will need to impress judges from Diageo, Twitter, Fetch, Collider and Fetch. This is the second of three heats on 28 Nov. Three heat winners and one wildcard will make it through to the Grand Final on 29 Nov on the Headline Stage.

15:45 - 16:30

Measurably Daring Heat 3 Patrick Affleck, CEO, Fetch Rose Lewis, Founder, Collider Ken Valledy, Co-founder, Progressive Matthew Goldhill, Founder & CEO, Picnic Karoline Gross, Founder & CEO, Smartzer Andy Kulina, Founder & CEO, StylePoints Mike Charalambous, CEO, Threedium Tom Ray, Co-founder & Head of Platform, MeasureMatch

15 start-ups will be pitching throughout the course of the festival for a chance to be crowned MAD//Fest and Fetch’s most Measurably Daring start-up! What’s at stake? A unique package that will provide a launchpad for the winner by immersing itself into Fetch’s world of clients such as Apple, Facebook and The Telegraph. The victorious start-up will gain unique access, mentoring, business development support, a year’s free office space at Fetch’s Shoreditch HQ and a shiny new unicorn trophy the office! To win, they will need to impress judges from Diageo, Twitter, Fetch, Collider and Fetch. This is the third of three heats on 28 Nov. Three heat winners and one wildcard will make it through to the Grand Final on 29 Nov on the Headline Stage.

Headline Theatre

8:50 - 8:55

Welcome to MAD//Fest Day 2 Derek Jones

8:55 - 9:00

Welcome Paul Frampton, CEO, Tink Labs

9:00 - 9:30

The power of the podcast Katie Piper, Broadcaster & Presenter Steve Ackerman, Managing Director, Somethin’ Else

Podcasts are booming - the market is set to treble in size to $600m by 2020 as consumers demand more audio. Tech players like Amazon and Spotify are ramping up their podcast output. Advertisers and adtech firms are switching on to the medium and media owners like the BBC and ITV have found a way to engage young people who don’t listen to radio. Podcast presenters are becoming global stars. So how can brands thrive in a space where storytelling is everything? Should you be making podcasts a priority? Fresh from a stint on Strictly Come Dancing, we’re delighted to bring together broadcaster, campaigner and former model Katie Piper and Somethin’ Else MD Steve Ackerman for a session that will get under the bonnet of successful podcasts - something the duo should know a thing or two about after a long stint at no. 1 in the Podcast chart for their most recent show, Katie Piper’s Extraordinary People.

9:30 - 10:00

Shiny New Object Live podcast AI: what it is, what it isn't and what the opportunity is for brands Tony Holdway, CMO, Domino's Pizza Tom Ollerton, Presenter, Shiny New Object

Distinguishing between AI hype and genuine opportunity is a challenge for marketing mere mortals at the end of 2018 as the tech seemingly becomes ubiquitous for both brands and consumers. Fortunately, MAD//Fest has enlisted Domino’s, a brand that is testing, learning and investing in AI, to join Shiny New Object presenter Tom Ollerton for a special live broadcast that will explore how AI can turn the dial in marketing. Discover where Domino’s is placing its tech bets for 2019 and make more informed decisions about your own AI tactics.

10:00 - 10:20

Using video to power consumer engagement Justin Barrett, Senior Director EMEA Operations, Brightcove

Video has fundamentally changed the way we shop and interact with brands, marketing and advertising. Yet many consumer and media brands are yet to release the brand experience, conversions and monetisation potential that video provides. This session will reveal how brands and media owners can seize control of the future of video, driving engagement and commercial opportunity.

10:20 - 10:40

Voice: how brands can seize the emerging opportunity Benni Lickfett, Global Head of Technology & Innovation, Diageo

The global voice market is tipped to reach $126.5 billion by 2023. Marketing and advertising are key drivers of growth as mobile, AI and IoT changes the way we search, shop and engage with brands. Like any disruptive technology, there will be successes and failures and timing is everything. Diageo sees huge opportunity in voice and this session will tackle how marketers can benefit from embracing the tech in a considered and strategic way.

10:40 - 11:00

How tech can deliver engaging and immersive brand experiences Anna Hill, CMO, Disney

As you’d expect from a global entertainment and leisure empire, using tech to create more engaging, immersive and realistic brand experiences is a huge opportunity for Disney across its A-list brands. Disney has used the force of VR to create Secrets of the Empire - a bleeding-edge hyper reality mixed reality experience that puts fans in the centre of the Star Wars universe. But beyond PR, what is the real opportunity as new tech enables sensory and immersive brand experiences to go galactic? Find out in this keynote from a brand that pushes the limits and learns along the way.

11:00 - 11:20

Break

11:20 - 11:40

Supercharging community Tristan Thomas, Head of Marketing & Community, Monzo

Monzo somehow made banking cool! An innovative fintech product that makes our lives less complex, smart social media and online community have contributed to a surging customer base. The Monzo community, a loyal army of card-holding fans, meet up with each other and use the platform to enable collaborative innovation - a far cry from traditional banks. So how can brands open themselves to the possibilities of opening up to customers and driving meaningful engagement? How can community lead to more effective marketing opportunities? What are the perils and pitfalls? Find out in this fantastic session from the UK’s funkiest fintech firm.

11:40 - 12:00

Humanising AI: How tech can help brands deliver delightful advertising experience at scale Matevz Klanjsek, Co-Founder & Chief Product Officer, Celtra

Listen carefully to the needs of your consumers. Measure their reaction to your message and capture every sentiment and interaction. Analyse all that data and optimise your ad until it's flawless and you'll end up with a perfect advertising machine. You'll also end up in a world with brighter candles and no lightbulbs. And no iPhones. Fundamental power of creativity in advertising is to create desire. Perfect advertising machine starts with message optimisation and automation of production, but truly effective advertising needs to delight. It needs an element of surprise. It needs magic. Creative AI of tomorrow will need to move beyond optimisation and automation and start exploring little things that make us feel. It will need to be humanised. It will need to be broken. Don't use creative AI just to build ever better vanilla ads. Start using it to add a little bit of spice on top. Because this spice is what your brand truly is.

12:00 - 12:20

Embracing digital transformation to drive growth Colin Kavanagh, VP Global Marketing, Pernod-Ricard

Pernod-Ricard believe innovation is the great equaliser when it comes to competing against those with bigger budgets - but speed is of the essence. The global drinks firm has embraced a fast innovation strategy and created The Living Lab, a creative digital innovation hub for its Malibu and Kahlua brands. Pernod-Ricard has had some of its biggest successes in IoT and AR, tech that is driving the brand experience and sales. This session will tackle how Pernod-Ricard integrates emerging tech into its flagship brands and release their commercial potential.

12:20 - 12:40

The usual formats aren't working: how brands can leverage tech for brand building Cameron Worth, Founder, Sharp End

Funneling all your marketing budget into TV won’t build brand love in 2018. But combining creativity with the latest innovations in IoT and experiential tech does provide an opportunity for forward-thinking brands to craft experiences that build brands and boost business. Discover how brands can integrate their products with emerging tech to create genuine value for consumers in a connected world. Want to experience more? Take a look at our connected pub, The MAD//Fest Arms, where Sharp End has combined IoT tech and Pernod-Ricard products!

12:40 - 13:10

The technologies redefining our realities - and how they'll drive marketing Shivvy Jervis, Innovation Futurist & Advisor

Emotive AI and Mixed reality; Bio-Security and Blockchain - How will applications of technology such as these shape our worlds - and marketing - in years to come? Whilst they've merited tremendous excitement around future tech circles, how will they play out on the global media stage and in our wider everyday lives? Join multi-award winning Tech Futurist and seasoned advisor Shivvy Jervis for a striking peek on how these sometimes misunderstood technologies will define our future realities.

13:10 - 13:30

Fighting friction: how truly innovative brands succeed Craig Fenton, Director Strategy & Operations, Google

Google has transformed our lives in its 20 years of existence, leaving its mark on everything from business, shopping and discovery to entertainment, music and culture. This session will examine the theory that the brands that succeed will increasingly be those that are able to remove friction from our complicated, busy lives. Don’t miss insight into how this iconic tech giant leads innovation and product development with a customer-centric approach - essential viewing for any brand looking to remain relevant or disrupt a market.

13:30 - 14:20

Lunch

14:20 - 14:40

Why brands need to care about camera natives Ed Couchman, General Manager - UK, Snapchat

14:40 - 15:00

Diversity is not a competition - or is it? Mark Evans, CMO, Direct Line

According to EY, dyslexia could hold the key to solving future skills shortages. There’s a mounting body of evidence to suggest that taking a more positive attitude to different ways of thinking can reap rewards in the marketing department. But are brands really doing enough to ensure they get the most out of their most powerful asset - their people? Is a lack of diversity stifling innovation, creativity and problem solving? What are the challenges of building a team that think creatively as individuals and act brilliantly as a team? Mark, The Marketing Society’s Marketer of the Year 2018, is a passionate believer that brands are missing a commercial trick by failing to tap into a rich seam of competitive advantage for those who take diversity seriously.

15:00 - 15:20

How can neuroscience give your brand the edge? Heather Andrew, CEO, NeuroInsight

15:20 - 15:40

How tech can fix work culture and drive innovation Bruce Daisley, VP EMEA, Twitter

At MAD//Fest, aside from showing you the latest tech, we also care about your career and work wellbeing! Marketers are a breed that are particularly prone to tech overload in the workplace - a condition that is reducing productivity, limiting innovation and increasing stress levels. Taking a short break from running Twitter, Bruce Daisley believes that there are changes individuals and organisations can take to work smarter, drive performance and make us more happy about what you do. So before you hit the bar, take 20 minutes to focus on yourself and ask whether your own habits are limiting what is possible to achieve during the working day.

15:40 - 16:00

Break

16:00 - 17:00

Measurably Daring LIVE pitch final Judges: Benni Lickfett, Global Head of Emerging Technology & Innovation, Diageo Bruce Daisley, VP - Europe, Twitter Rose Lewis, co-founder, Collider Ken Valledy, co-founder, Progressive Patrick Affleck, CEO - UK, Fetch Featuring Keynote Interview: Pip Jamieson, Founder, The Dots Mark Evans, CMO, Direct Line

15 start-ups have been battling it out over the last two days but only one can be crowned MAD//Fest and Fetch’s most Measurably Daring start-up! What’s at stake? A unique package that will provide a launchpad for the winner by immersing itself into Fetch’s world of clients such as Apple, Facebook and The Telegraph. The victorious start-up will gain unique access, mentoring, business development support, a year’s free office space at Fetch’s Shoreditch HQ and a shiny new unicorn trophy the office! To win, they will need to impress judges from Diageo, Twitter, Fetch, Collider and Fetch. Whilst the judges are off-stage making their decision, we’ve lined-up a very special keynote featuring The Dots Founder Pip Jamieson interviewed by Direct Line CMO Mark Evans. Expect lively chat on the future of innovation and collaboration opportunities for brands, entrepreneurs and disruptors.

Fix//it Pitch//it huddle 1

8:30 - 9:00

Private briefing - Flourish attendees only Tia Castagno, Global Head of Innovation, Vizeum

Morning briefing for Flourish, MAD//Fest London and Vizeum's new diversity initiative designed to improve the chances of talented young people who are interested in working in media and technology.

9:55 - 10:00

Welcome Tamara Sword, Founder, Thought LDR

10:00 - 10:20

24 x MAD tips and tricks for effective conversion rate optimisation and AB testing David Mannheim, CEO & Head of Optimisation Strategy, User Conversion

What are the top hacks, tips and tricks we've learnt in AB testing, UX, CRO and the growth of businesses in the past 4 years. Working with the likes of Travis Perkins, Technogym, Mamas and Papas, Ernest Jones and plenty of others - how do they grow quicker than other companies through effective conversion rate optimisation? And how can you, too?

10:25 - 10:45

Putting the consumer at the heart of influencer marketing Adam Williams, Chief Revenue Officer, Takumi

Takumi recently issued The Influencer Index, a whitepaper created together with YouGov. The inspiration for this white paper came from the ever increasing press coverage on Influencer marketing but we wanted to really understand what impact does it really have on the people that matter most - the consumer. The aim of the presentation is to take the audience through the rings which cover everything from how influencer marketing affects consumers, while also diving into the three biggest topics for the sector at the moment and what the future looks like for influencer marketing.

10:50 - 11:10

WARNING: ADULT CONTENT - Undressing influencers with Ann Summers Lisa Targett, UK General Manager, Tribe Hayley Selby, Senior Content Marketing Manager, Ann Summers

Ann Summers took its first skinny-dip into influencer marketing in 2018, working directly with real customers of all shapes and sizes. If you think you’ve got a tough gig, try marketing an adult brand on Instagram. Find out why sentiment and engagement are key drivers of ROI and how Ann Summers will partner with their most influential customers to push the female sexual empowerment agenda in 2019. Join Hayley Selby from Ann Summers and Lisa Targett from TRIBE as they discuss the unlikely pairing of erotica and Influencer Marketing.

11:15 - 11:35

5 fix its for your influencer marketing strategy Lauren Spearman, Digital Manager, Benefit

Learn the 5 actions you can take to ensure you’ve got an influencer strategy that cuts through a crowded market, avoids naff #spam and paves the way for longevity in this area of marketing that’s not going anywhere.

11:40 - 12:00

Build a brand the unconventional way Phillipe Homsy, Co-founder, Butterfly Twists

Footwear firm Butterfly Twists' story is a tale of product innovation, creativity and old friends having fun crafting a brand that has quickly built an international reuptation. Join co-founder Philippe Homsy for insight on how brands can grow faster, better, stronger by abandoning traditional media tactics in favour of a more unconventional approach.

13:30 - 17:00

Automated Trading (separate ticket required)

Click here for information and to buy tickets: https://events.mediatel.co.uk/book/tickets/event_id/214

Fix//it Pitch//it huddle 2

10:00 - 10:20

Constant content: tipping point or tip of the iceberg? Martin Verdult, Managing Director, MediaMonks

It's 7am and your Google Home wakes you up with the BBC news, a weather update that it will be raining cats & dogs in London and a reminder from Facebook that it's your Mum’s birthday. You haven't even had a cup of coffee yet. Ooh wait, your Google Home already made you a fresh Americano. We're in an age of bombardment that we've willingly signed up for. We could switch off, but we don't. We want to engage, we want to be informed and we want to be part of a social society. It's down to us as innovators to create smart, integrated, data-driven content that strikes a chord. But how? In this session, Martin Verdult, Managing Director of MediaMonks London, addresses the convergence of content and technology with a view to becoming more effective as the volume increases.

10:25 - 10:45

What is Marketing Intelligence? – How can it help reimagine the value of marketing? Mike Gray, Head of Client Strategy & Engagement, MiQ

MiQ believe marketers are core to the future of any business and want two things: campaigns that perform beyond expectations and incisive insights to reshape and challenge their business. This session will showcase how passionate, talented people, smart technology and even smarter data science, can help achieve those ambitions and change the way we look at marketing.

10:50 - 12:00

The Sins of Working With Targeting Data Simon Gaulshøj Kvist, VP International, Audience Project

We all agree data drives sales! Therefore, advertisers, agencies and media companies invest heavily in technology, which in theory should facilitate the optimal campaign efficiency against advertiser objectives. But as it is often the case, there is a gap between theory and practice. Despite our collective human efforts combined with the wonders of technology, algorithms and data, too often campaign exposure is not accurately reaching the intended target group. In fact, according to AudienceProject who has taken a look at 13.000 audience-targeted digital campaigns from 2018 across 6 markets, the industry average accuracy is around 48%. This session explores some of the methodological and structural reasons for this as well as some of the day to day pitfalls of working with targeting data. The session is relevant for everyone who works with data in the media supply chain

13:30 - 17:00

Automated Trading (separate ticket required)

Click here for information and to buy tickets: https://events.mediatel.co.uk/book/tickets/event_id/214

Who attends?

So you can guarantee you’ll be in the company of the industry’s most influential innovators and decision makers.

75%

75% are reserved for top tier brand marketers, agency execs and media leaders via our VIP Initiative

25%

25% are available to tech/solution providers and Service providers

Full conference, marketplace, workshop and party pass

Until 13 November £400 + Vat
Until 21 November £500 + Vat
Standard/on the day £600 + Vat
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Conference passes are subject to a small booking fee charged by Eventbrite

Brands, agencies and media owners

Apply for our VIP programme. We have limited capacity but strive to deliver a show that is 75% brands / agencies / publishers. If you are successful, you will get complimentary full access to the event (including all sessions, workshops, networking, marketplace and party).

Apply for our VIP Initiative

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The Old Truman Brewery F Block, Ely's Yard 15 Hanbury Street London E1 6QR

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