Fortune favours the bold

People who play it safe rarely make the cover of TIME magazine.

Not rocking the boat might be a good tactic for staying in a job, but it rarely leads to achievements that go down in the history books.

Slow and steady isn't the reliable option it once was for many brands with plucky, agile challengers nipping at their heels. The savvy and proactive marketer embraces the opportunities of change rather than merely adapts to it.

MAD//Fest London 2024 will focus on the global brands, challengers and entrepreneurs who are boldly going where others haven’t been before.

You'll hear from the pioneers who have been brave enough to step up, take calculated risks and put their reputations on the line with creative and innovative work that turns heads and raises the bar for the possibilities that marketing can deliver.

We'll discover how big brands are daring to break with convention and grow their market share. We'll learn from the challengers who are flipping models and leveraging the latest trends and technologies to disrupt industries. We'll be inspired by the diverse creatives, innovators, nerds, visionaries, entrepreneurs and big game players who drive the progress of our vibrant industry.

Why? Because fortune favours the bold.


2024’s MAD//Fest London features 8 awesome stages where you can get clued up on the most topical industry issues, get insight from CMOs at top global brands, and discover the most exciting innovation + disruptors.

2024 Speakers

Eddie Izzard

// Actor, Comedian + Activist

Guilherme Ferreira

// Global Brand Vice President, Cadbury

Susan O'Brien

// CMO / Global VP Brand, Just Eat

Anna MacDonald

// Marketing Director (VP), Guinness

Ellie Norman

// Chief Customer Officer, Manchester United

Shamil Thakrar

// Co-founder, Dishoom

June Sarpong

Eric Melis

// VP, Global Brand Marketing , PepsiCo (International Beverages)

Oana Leonte

// Marketing Director, Puma

Rory Sutherland

// Vice Chairman, Ogilvy UK

Dan Murphy

// SVP, Marketing, Liquid Death

Daniel Mogridge

// Media Lead, Vodafone

Dan Snow

// Bestselling Author, Broadcaster + Creative Director, History Hit TV

Rory McEntee

// Brand + Marketing Director, Gymbox

Nicola Wardall

// Managing Director, The Agency, Specsavers

Steve Tidball

// CEO and Co-founder, Vollebak

Abi Dixon

// Founder, The Whole Marketer

Adam Wright

// Director of D2C Growth, Nature's Menu

Amir Afshar

// Co-Founder + Chief Product Officer, Shellworks

Amy Townsend

// Marketing Director, UK + EU,

Anna Greene

// VP Brand, Insights + Strategy, Gousto

Anna Valle

// Co-founder, Seeds of Colour

Ben Farren

// Founder, Spoke

Benni Lickfett

// Global Head of Digital Innovation , Diageo

Ben O'Mahoney

// AdTech & Data Partnerships Lead, Ocado Retail

Bronte Mance

// Founder and Creative Director, Naked Wolfe

Bronwen Foster-Butler

// CMO, Finisterre

Cali Christians

// Head of UK Events, Netflix

Calum Laming

// Chief Customer Officer, British Airways

Carlie Wittred

// Senior Brand and PR Manager, Gousto

Carol Howley

// CMO, Exclaimer

Cecilia Dones

// Ex Head Data Sciences, Moet

Fiona Bosman

// Brand Director, BUPA

Tom Goodwin

// Futuroligist / World-renowned trends and transformation expert

Jamie Cordwell

// ECD, Edelman

Juliet Gellatley

// Founder and Director, VIVA!

Liam Buswell

// Director Innovation, TRUE

Michelle Spillane

// Managing Director, Paddy Power

Rachelle Denton

// Global Director of Social Media Strategy, LEGO

Rafael McDonnell

// Founder and MD, Talent & Brands

Sophie Kelly

// SVP of Global Tequila and Mezcal Categories, Diageo

Ferne McCann

// COO + Co-founder, Shoorah

Nina Hamann

// Policy Officer, IAB Europe

Christian Stindt

// Marketing Director, Jägermeister

Dean Harris

// Head of Co-op Media Network, Co-op

Emily Kraftman

// MD (Europe), Who Gives A Crap

Jon Evans

// CMO, Uncensored

Susan Allen

// Co-Founder + Chief Brand Officer, Here We Flo

Claire Ferreira

// CEO, Mums In Marketing

Ed Child

// Global Head Consumer Data & Digital Analytics, Costa Coffee

Elizabeth Baines

// Director of Planning, Creative, Specsavers

Elton Ollerhead

// Director, ASOS

Fabrizio Rinaldi

// Innovation + Digital Transformation Director, Giorgio Armani

Firdaous El Honsali

// Global Dove Masterbrand VP, Unilever

Matthew Blakemore

// CEO, AI Caramba!

Perla Bloom

// Connections Lead + Global Strategy Manager, EA Entertainment

Phil Clark

// Senior Director, Marketing + Media, Canada Goose

Richard DeVilla

// Marketing Director, Club Med

Sam Dolan

// (ex) Head of Marketing, Goodfellas

Tara Chandra

// Co-Founder, Here We Flo

Nihir Vedd

// Entrepreneur in Residence / Lecturer, Entrepreneur First/Imperial

Jemma Haley

// Business Lead - Retail Media + Supplier Insights, John Lewis & Partners

Kerry Cavanaugh

// Business Unit Director, Mars Wrigley

Kerttu Inkeroinen

// Marketing Director, Lucky Saint

Kristof Neirynck


Lydia Hunter

// Head Of Advocacy, Communications + Digital, L'Oreal

Mark Brown

// Marketing Director, General Mills

Munnawar Chishty

// Marketing Director, Britvic

Ruchika Kalra

// Brand Director,

Ruth Henriquez

// Director, Consumer Products, Publishing + LBE, Mattel

Seb Bardin

// Shopper Experience Marketing Director, Coca-Cola

Tugce Aksoy

// Global Brand Director Magnum Ice-cream, Unilever

Wendy Duggan

// Marketing Director, Primark

Zoe Harris

// CMO, On The Beach

David Rose

// Senior Director, International Digital and Marketing Technology, Papa Johns

Dimitirs Beis

// Data Analyst & Sustainability Manager, IAB Europe

Dom Dwight

// Strategy + Innovation Director, Taylors of Harrogate

Doychin Sakutov

// Director, Experimentation + Optimisation, Virgin Media O2

Gareth Turner

// Founder & Marketing Director, Big Black Door

Gavin Jewkes

// EUI Retail and eCommerce, TikTok

Gill Huber

// Managing Partner + Co-Founder, Oystercatchers + The Future Factory

Ginny Nackvi

// Head of Brand + Creative, Dishoom

Jill Kluge

// CMO, Mandarin Oriental

Jimmy Hughes

// Social Media and Influencer Lead, Heineken

Joe Harper

// Global Head of Content, Diageo

Justin Pearse

// Editor, New Digital Age

Katie Street

// Founder and CEO, Street Agency + Host of Marketing In The Madness Podcast

Kay Munday

// Communications Coach

Lee Chambers

// Founder, Male Allies UK

Lianre Robinson

// General Manager EMEA, 1021 Creative + WACL Campaigning Chair

Louisa O'Connor

// Managing Director, Seen Presents

Lucas Bergmans

// (ex) Group Marketing Director, Cazoo

Maggie Murphy

// Outgoing CEO, Lewes FC

Mat O'Brien

// Executive Creative Director, Three

Michael Stewart

// Co- Founder + CMO, Forest

Mikey Robinson

// Senior Creative Strategist, Gymshark

Nils Leonard

// Founder, Uncommon

Nina Postans

// Managing Director, Skylark Media

Nora Zukauskaite

// Global Marketing Director, Lottie London

Pam Digva

// Co-founder + Marketing Director, Sauce Shop

Paul Fletcher Collins

// Global Creative Director, Bang & Olufsen

Paul Frampton-Calero

// President, CvE Marketing Consultancy

Peter Grant

// Head of Media Effectiveness, Boots

Philip Lloyd

// CMO, Purplebricks

Phil Jackson

// Global Digital Marketing Effectiveness Innovation Director, Haleon

Rachel Courtney

// Head of Social & Content, Virgin Media O2

Rachel Moss

// Head of Marketing Strategy, Allwyn

Ross Hawkins

// Head of Brand, Brompton Bikes

Sabrina Godden-Tuma

// Global Creative Director, Vodafone

Simon Peel

// Global Head of Media, Haleon

Sue Todd


Tabitha Winter

// Strategic Advisor, Inside Out Community

Will Harvey

// Senior Innovation Manager - Global Breakthrough Innovation, Diageo

Aimee Fanton

// NEU Digital & Media Lead, Diageo

Alex Dalman

// Head of Social & Innovation, VCCP

Alex Payne

// Presenter, The Influence Room

Andrew Nicholson

// CEO,

Becky McOwen-Banks

// Founder & AI Powered Exec Creative Director, Plain

Ben McLaughlin

// COO, Boxpark

Caroline Ericsson

// UK Head of Marketing and Communications, ABN Amro

Charles Stanton

// Chief Marketing Officer, Forj

Domino Glowacka

// Global Marketing & PR Team Manager, AdLook

Ellie Cross

// Senior Marketing Manager, Starling Bank

Emily Bell

// Head of Social, Content & Influencer, Boots UK