Line//Up
Fortune favours the bold
People who play it safe rarely make the cover of TIME magazine.
Not rocking the boat might be a good tactic for staying in a job, but it rarely leads to achievements that go down in the history books.
Slow and steady isn't the reliable option it once was for many brands with plucky, agile challengers nipping at their heels. The savvy and proactive marketer embraces the opportunities of change rather than merely adapts to it.
MAD//Fest London 2024 will focus on the global brands, challengers and entrepreneurs who are boldly going where others haven’t been before.
You'll hear from the pioneers who have been brave enough to step up, take calculated risks and put their reputations on the line with creative and innovative work that turns heads and raises the bar for the possibilities that marketing can deliver.
We'll discover how big brands are daring to break with convention and grow their market share. We'll learn from the challengers who are flipping models and leveraging the latest trends and technologies to disrupt industries. We'll be inspired by the diverse creatives, innovators, nerds, visionaries, entrepreneurs and big game players who drive the progress of our vibrant industry.
Why? Because fortune favours the bold.
Stages
2024’s MAD//Fest London features 8 awesome stages where you can get clued up on the most topical industry issues, get insight from CMOs at top global brands, and discover the most exciting innovation + disruptors.
Eddie Izzard
// Actor, Comedian + Activist
Eddie Izzard
// Actor, Comedian + Activist
Hannah Fry
// Academic, Mathematician, best-selling author + broadcaster
Hannah Fry is a Professor of Mathematics at UCL where she studies patterns in human behaviour. Hannah’s TV work includes two series of BBC Two series The Secret Genius of Modern Life and The Future With Hannah Fry for Bloomberg series as well as a plethora of other documentaries including the Grierson winning Making Sense of Cancer (Best Presenter). She has hosted Have I Got News for You and helms several hit podcasts, and is a published author and columnist for The New Yorker.
Laetitia Raoust
// CDMO, L'Oreal
Laetitia Raoust relocated to London from the US in 2023, moving into to the role of Chief Digital Marketing Officer for UK and Ireland, leading the digital & marketing strategy, in charge of Media, Data, Consumer and Market Insight, Digital Innovation and Consumer Care.
Previously whilst working for L’Oréal within the US, Laetitia was the General Manager of Yves Saint Laurent Beauty US and before so, was Chief Digital Officer for Maybelline New York, defining the global digital strategy of the #1 cosmetic brand in the world and overseeing program rollouts in 50+ markets.
Prior to joining L’Oréal USA in 2013, Laetitia spent 4 years at Google, first in Paris as the Head of Consumer Marketing, then in Honk Kong, as the Regional Lead for Consumer Marketing, leading Marketing efforts for Search and Client products across Asia-Pacific.
Born and raised in France, Mrs. Raoust is a graduate of HEC, Paris and holds a degree in Graphic Design from Parsons School of Design, NYC.
Paul Wright
// Head of Advertising International, Uber
Paul Wright
// Head of Advertising International, Uber
Guilherme Ferreira
// Global Brand Vice President, Cadbury
Guilherme Ferreira
// Global Brand Vice President, Cadbury
Susan O'Brien
// CMO / Global VP Brand, Just Eat
Susan O'Brien
// CMO / Global VP Brand, Just Eat
Anna MacDonald
// Marketing Director (VP), Guinness
Anna MacDonald
// Marketing Director (VP), Guinness
Tom Rainsford
// Marketing Director, Beavertown Brewery
Marketing Director at Beavertown. Tom's long-standing ethos is that Brands should be culturally relevant, adding to culture to build Brands people don't just like, they love.
Tom joined Beavertown Brewery, the much-loved beer Brand to jet-fuel their Marketing. Having successfully taken the Brand into its first Advertising campaign, launched new products and innovative strategic thinking, Beavertown continues to drive Brand love and advocacy.
Tom was one of the Founders of giffgaff mobile network. Taking that Business from a Start-up to a hugely successful brand that changed the market.
Shamil Thakrar
// Co-founder, Dishoom
Shamil Thakrar
// Co-founder, Dishoom
Sir Martin Sorrell
// Founder + Executive Chairman, S4 Capital
Sir Martin Sorrell is Founder and Executive Chairman of S4 Capital plc, the tech led, new age / new era digital advertising and marketing services company for global, multinational, regional and local clients, and millennial-driven influencer brands.
Sir Martin was Founder and CEO of WPP for 33 years, building it from a £1 million ‘shell’ company in 1985 into the world’s largest advertising and marketing services company.
Rory Sutherland
// Vice Chairman, Ogilvy UK
Rory Sutherland
// Vice Chairman, Ogilvy UK
June Sarpong
// Broadcaster
June Sarpong
// Broadcaster
Sir John Hegarty
// Co-founder + Creative Director, The Garage
Sir John Hegarty
// Co-founder + Creative Director, The Garage
Roger Wade
// Founder, Boxpark + Chair, Box Fund
Roger Wade
// Founder, Boxpark + Chair, Box Fund
Nicola Matthews
// Countess of Cocoa aka UKI Head of Marketing, Tony's Chocolonely
Nicola aka ‘The Countess of Cocoa’ is UKI Head of Marketing at Tony’s Chocolonely, the chocolate makers on a serious mission to end exploitation in cocoa. Nicola has 12 years of marketing and innovation experience from time spent at Diageo, startup CocoPro and Tony’s. Her favourite Tony’s product is their new milk chocolate & marshmallow Littl’ Bits.
Dan Snow
// Founder and Creative Director of History Hit
Dan Snow
// Founder and Creative Director of History Hit
Tom Goodwin
// Futuroligist / World-renowned trends and transformation expert
Tom Goodwin
// Futuroligist / World-renowned trends and transformation expert
Seb Bardin
// Digital Marketing Expert, Ex-Coca-Cola, Unilever and Sony
Seb Bardin
// Digital Marketing Expert, Ex-Coca-Cola, Unilever and Sony
Katie Evans
// CMO, Burger King
Katie Evans has been with Burger King UK since early 2018 having previously held marketing positions at Gourmet Burger Kitchen and Krispy Kreme. Since joining, Evans has repositioned the brand, refreshed the agency roster, given the go-ahead for a bolder tone of voice, and instigated brave, creative campaigns to drive relevance and reignite love for the iconic Whopper. In 2019 she led the BK Meltdown campaign, when the brand boldly turned up the heat on the fast-food industry and announced the removal of plastic toys from its kids’ meals. The resulting campaign garnered significant media attention and most importantly, it prompted sustainability pledges from other fast-food operators.
Eric Melis
// VP, Global Brand Marketing , PepsiCo (International Beverages)
Eric Melis
// VP, Global Brand Marketing , PepsiCo (International Beverages)
Joao Brum
// Global Senior Marketing Manager Hellmann's, Unilever
João Ricardo Brum is Global Senior Marketing Manager for Hellmann’s.
With over 15 years of experience building brands internationally, he is a multi-category FMCG specialist with expertise in Foods & Refreshments, having worked at Kraft, Mondelez and Unilever.
He’s passionate about creating innovative brand experiences and unique communications and has been at Unilever for over 11 years. Working across the globe in Brazil, the US and UK, he’s currently based in The Netherlands overseeing the global market expansion for Hellmann’s, whilst driving PR & Advocacy for the brand.
Cali Christians
// Head of UK Events, Netflix
Cali Christians
// Head of UK Events, Netflix
Dan Murphy
// SVP, Marketing, Liquid Death
Dan Murphy
// SVP, Marketing, Liquid Death
Daniel Mogridge
// Media Lead, Vodafone
Daniel Mogridge
// Media Lead, Vodafone
Elton Ollerhead
// Director, ASOS
Elton Ollerhead
// Director, ASOS
Jordan Schwarzenberger
// Co-Founder, Arcade Media, Manager, The Sidemen
Jordan is the co-founder of Arcade Media and manager of The Sidemen, working with digital creators to scale their portfolios and launch new businesses. He previously worked as a creative at digital-first publishers VICE and LADbible, before becoming YMU’s first-ever Chief Creative Officer. Jordan was included in Forbes 2023 ’30 Under 30’ and acts as advisor to multiple start-ups across the creator economy and entertainment industries. He is also a member of the Government’s SME Business Council, championing Gen Z entrepreneurship.
Nicole Pacitti
// Sponsorship + Brand Activation Specialist, Three
In December 2023 a poem celebrating Women’s Football was front page news. The poem was by Poet Laurette Laureate Carol Anne Duffy and the people behind it were Three UK.
This was the launch moment for the voting nomination window of The #WeSeeYou Network.
A culture-shifting initiative, with the aim to build a long-term community of role models, celebrating the abundant – but too often hidden – women within football.
Executive Creative Director Mat O’Brien and Sponsorship Campaign Director Nicole Pacitti share how Three brought together the power of their big network with the positivity of a thriving sports network to ensure women are seen, recognised and rewarded through opportunities, experiences, and mentorships, in an effort to change the face of football for good.
Nicolas Elshout
// Digital Media Director, TUI
10 years experience in digital marketing with both local and global roles at TUI. Background in Programmatic advertising for both brand as sales purposes. Last couple of years expanded his expertise in the domain of media effectiveness.
Andrew Smith
// Senior Brand Director, Vinted
Andrew Smith is a seasoned marketing expert and creative leader with over 20 years of experience across scale-up companies, global organisations, and creative agencies. With a unique blend of strategic thinking and creativity, Andrew is known for his ability to drive growth and marketing performance by creating powerful and purpose-driven brands.
As a true "right brain, left brain person," Andrew draws inspiration from the intersection of technology, culture, data, and creativity to develop innovative marketing strategies that resonate with audiences worldwide.
Anna Greene
// VP Customer, Gousto
Anna Greene
// VP Customer, Gousto
Rory McEntee
// Brand + Marketing Director, Gymbox
Rory McEntee
// Brand + Marketing Director, Gymbox
Benni Lickfett
// Global Head of Digital Innovation , Diageo
Benni Lickfett
// Global Head of Digital Innovation , Diageo
Ben O'Mahoney
// AdTech & Data Partnerships Lead, Ocado Retail
Ben O'Mahoney
// AdTech & Data Partnerships Lead, Ocado Retail
Bronwen Foster-Butler
// CMO, Finisterre
Bronwen Foster-Butler
// CMO, Finisterre
Kenyatte Nelson
// Chief Membership & Customer Officer, Co-op
Kenyatte Nelson
// Chief Membership & Customer Officer, Co-op
Gavin Jewkes
// EUI Retail and eCommerce, TikTok
Gavin Jewkes
// EUI Retail and eCommerce, TikTok
Tati Lindenberg
// VP Marketing, Dirt is Good, Unilever
Ad Age Leading Woman in Advertising; Cannes, Effies, and WARC winner; 20 years of experience in FMCG - Tati Lindenberg leads Dirt Is Good – a €4.3bn business, the world’s largest laundry brand, the 3rd biggest brand at Unilever, present in 50 markets and 0.5bn households.
Tati heads Dirt Is Good’s global masterbrand, equity, design, and innovation programmes, and is leading the DIG brands to new heights. For it's 20th year, Tati is steering DIG's purpose-led ethos into the realm of sport, so its best-in-class products can unlock superior performance and value.
Matt Butts
// Measurement & Insights Lead, We Transfer
With over a decade of experience, Matt has roots in the ad measurement space across multiple continents and several major media players. He's built teams and measurement roadmaps from his early days at NBCUniversal and Nickelodeon, to his recent runs at Spotify in the US & UK, and WeTransfer.
Calum Laming
// Chief Customer Officer, British Airways
Calum Laming
// Chief Customer Officer, British Airways
Carlie Wittred
// Head of Brand Marketing and Comms, Gousto
Carlie Wittred
// Head of Brand Marketing and Comms, Gousto
Ruchika Kalra
// Brand Director, Lastminute.com
Ruchika Kalra
// Brand Director, Lastminute.com
Chris Love
// Head of Marketing Performance & Econometrics, Virgin Media O2
Chris began his career agency-side as an econometrician delivering marketing effectiveness projects for a diverse client base covering most verticals, including retail, grocery, and e-commerce.
In 2020, Chris made the move client-side to then Virgin Media, initially taking responsibility for the econometrics programme and later developing and integrating bespoke geo-testing and TV attribution approaches. Since the merger with O2, Chris’s responsibilities have grown to cover broader marketing performance analytics with a focus on building out a best-in-class multi-method measurement programme.
Michelle Spillane
// Managing Director, Paddy Power
Michelle Spillane
// Managing Director, Paddy Power
Ian Maskell
// Founder, P E C O R I N O
With 30 years at Mars and Unilever, Ian Maskell has shaped gloal snack & food brands (Snickers, M&M’s, Dove/Galaxy, Dolmio, Uncle Ben’s, Magnum, Ben & Jerry’s, Cornetto, Wall’s; Pedigree, Whiskas, Royal Canin). Leading Mars China marketing (1997–2006) & spearheading Unilever Ice Cream global marketing (2014–2022). Ian brings a global perspective, navigating cultural nuances across China, SEA, Turkey, Europe, LATAM, and North America. Purpose-driven & experienced in making brands socially responsible and relevant.
Sophie Kelly
// SVP of Global Tequila and Mezcal Categories, Diageo
Sophie Kelly
// SVP of Global Tequila and Mezcal Categories, Diageo
Matt Barwell
// NED and ASA Council Member, ASA, Sneak Energy and Various Scale-up Businesses
Matt is a former CMO and Corporate Affairs leader with an international career spanning thirty-five years at Britvic, Diageo, and Mars. He has a wealth of experience in building brands in both developed and developing markets. Matt is a Board and Council Member of the Advertising Standards Authority, is a NED of Sneak Energy and an Advisor to a number of FMCG businesses and a leading AI driven SaaS platform, Aimpower. He is a Trustee of a Children’s Mental Health Charity, Place2Be. He is a Fellow of the Marketing Society and is recognised in Campaign Magazine’s Power 100 Hall of Fame.
Elizabeth Baines
// Director of Planning, Creative, Specsavers
Elizabeth Baines
// Director of Planning, Creative, Specsavers
Ian Maybank
// Head of Connections Planning, Media, and Insights, Specsavers
Ian is currently responsible for communications strategy, marketing planning, and consumer insights for Specsavers. He has a had a varied career working for leading brands, creative and media agencies. Ian’s agency career spanned senior client service roles at Grey, RKCR/YR, and Dentsu. Moving brand side 2016 he joined PepsiCo to lead digital and media for their European snack business, before a 2 year stint working in the beverages across Pepsi, 7UP, and Rockstar. In 2019 he was integral to reuniting Walkers Crisps with The Spice Girls.
Munnawar Chishty
// Marketing Director, Britvic
Munnawar Chishty
// Marketing Director, Britvic
Dean Harris
// Head of Co-op Media Network, Co-op
Dean Harris
// Head of Co-op Media Network, Co-op
Ferne McCann
// COO + Co-founder, Shoorah
Ferne McCann
// COO + Co-founder, Shoorah
Christian Stindt
// Marketing Director, Jägermeister
Christian Stindt
// Marketing Director, Jägermeister
Jodie Soussan
// MD (Europe), Allbirds
Jodie Soussan joined Allbirds as Managing Director, Europe in July 2021 and brings a wealth of experience to the business, having spent 20 years leading consumer-facing brands across the FMCG and sportswear industries.
Jodie started her career as a graduate of the Procter & Gamble management training program and has a strong track record of achieving brand transformation and business growth. She joined Allbirds from Pentland Brands where she first led Commercial Strategy across Europe and then became the Global Brand Director at Canterbury and Mitre responsible for product, marketing, digital and social strategy.
Jodie is a commercially astute and empathetic leader who prides herself on putting purpose and people at the heart of the business. Outside of work she has two young boys who keep her busy – when not around them she loves road running.
Firdaous El Honsali
// Global Dove Masterbrand VP, Unilever
Firdaous El Honsali
// Global Dove Masterbrand VP, Unilever
Perla Bloom
// Global Communications Strategy Lead, EA Entertainment
Perla Bloom
// Global Communications Strategy Lead, EA Entertainment
Phil Clark
// Senior Director, Marketing + Media, Canada Goose
Phil Clark
// Senior Director, Marketing + Media, Canada Goose
Richard DeVilla
// Marketing Director, Club Med
Richard DeVilla
// Marketing Director, Club Med
Sam Dolan
// Founder, Jazz Hands
Sam Dolan
// Founder, Jazz Hands
Jon Evans
// CMO, Uncensored
Jon Evans
// CMO, Uncensored
Bethany England
// Footballer, England + Tottenham Hotspur
Bethany England
// Footballer, England + Tottenham Hotspur
Jemma Haley
// Business Lead - Retail Media + Supplier Insights, John Lewis & Partners
Jemma Haley
// Business Lead - Retail Media + Supplier Insights, John Lewis & Partners
Kerttu Inkeroinen
// Marketing Director, Lucky Saint
Kerttu Inkeroinen
// Marketing Director, Lucky Saint
Tugce Aksoy
// Global Brand Director Magnum Ice-cream, Unilever
Tugce Aksoy
// Global Brand Director Magnum Ice-cream, Unilever
Kristof Neirynck
// CEO, AVON
Kristof Neirynck
// CEO, AVON
Lydia Hunter
// Head Of Advocacy, Communications + Digital, L'Oreal
Lydia Hunter
// Head Of Advocacy, Communications + Digital, L'Oreal
Ruth Henriquez
// Director, Consumer Products, Publishing + LBE, Mattel
Ruth Henriquez
// Director, Consumer Products, Publishing + LBE, Mattel
Dom Dwight
// Strategy + Innovation Director, Taylors of Harrogate
Dom Dwight
// Strategy + Innovation Director, Taylors of Harrogate
Matt Watson
// ECD, PepsiCo
Matt joined PepsiCo in 2020 and is currently Executive Creative Director for Sips & Bites Europe heading up the creative department and leading the agency. Since joining Matt has built out a team of award-winning creatives delivering fame driving brand campaigns for Walkers, Doritos and Pepsi to name a few. He’s even managed to get a Guinness World record for the largest Wotsit which was featured on the BBC and ITV news!
Dan Glynn
// Programmatic Lead, Heineken
I have been working in digital media and programmatic for 12 years now, and have currently been in my role at Heineken for the last 15 months. Before that I worked at Mediacom (EssenceMediacom) working across the programmatic and investment teams.
David Rose
// Senior Director, International Digital and Marketing Technology, Papa Johns
David Rose
// Senior Director, International Digital and Marketing Technology, Papa Johns
Gill Huber
// Managing Partner, Future Factory // Part Of The Ingenuity Group
Gill Huber
// Managing Partner, Future Factory // Part Of The Ingenuity Group
Gary Raucher
// EVP ASICS EMEA, Asics
Gary Raucher leads marketing, product and merchandising for ASICS in EMEA. He is responsible for ensuring ASICS’ ‘Sound Mind, Sound Body’ brand purpose is at the heart of the business. An accomplished marketing executive, Gary is recognised as a thought leader in building strong global brands and developing innovative communications. With more than 20 years of marketing experience, Gary has a proven track record of driving business transformation and growth. Prior to joining ASICS, Gary co-founded a strategic brand consultancy working with brands to develop insight-led marketing strategies, drive consistent marketing activations and build world-class marketing capabilities.
Gary has been the Global Head of Marketing at TomTom and the Global Head of Brand and Communications at Philips. In both roles, he led Marketing transformation programmes which accelerated business growth.
Earlier in his career, Gary worked as a senior change management consultant for Accenture and in brand management for the Quaker Oats Company. He holds an MBA from the Kellogg School of Management and an Economics degree from Cornell University.
Ginny Nackvi
// Head of Brand + Creative, Dishoom
Ginny Nackvi
// Head of Brand + Creative, Dishoom
Doychin Sakutov
// Director, Experimentation + Optimisation, Virgin Media O2
Doychin Sakutov
// Director, Experimentation + Optimisation, Virgin Media O2
Gordon Glenister
// Global Head of Influencer Marketing, Branded Content Marketing Association
Gordon is the founder of the Influence division of the Branded Content Marketing Association, and the Influence Global Podcast. Gordon is also an award winning author of Influencer Marketing Strategy - the latest edition will be published on the 2nd July. He also runs his own course and 121 program on helping individuals become key people of influence.
Mikey Robinson
// Senior Creative Strategist, Gymshark
Mikey Robinson
// Senior Creative Strategist, Gymshark
Mary Keane-Dawson
// NED, Board Advisor and Executive Chair - Data, Ai and Digital Transformation, Investment and M&A Advisory
Mary Keane-Dawson
// NED, Board Advisor and Executive Chair - Data, Ai and Digital Transformation, Investment and M&A Advisory
Jill Kluge
// CMO, Mandarin Oriental
Jill Kluge
// CMO, Mandarin Oriental
Jimmy Hughes
// Social Media and Influencer Lead, Heineken
Jimmy Hughes
// Social Media and Influencer Lead, Heineken
Pam Digva
// Co-founder + Marketing Director, Sauce Shop
Pam Digva
// Co-founder + Marketing Director, Sauce Shop
Paul Fletcher Collins
// Global Creative Director, Bang & Olufsen
Paul Fletcher Collins
// Global Creative Director, Bang & Olufsen
Sorin Patilinet
// Senior Director Global Media Effectiveness, Mars
Sorin Patilinet
// Senior Director Global Media Effectiveness, Mars
Tom
// Head of Brand, Planning and Content, easyJet
Tom
// Head of Brand, Planning and Content, easyJet
Steve Tidball
// CEO and Co-founder, Vollebak
Steve Tidball
// CEO and Co-founder, Vollebak
Kate Bird
// Senior Marketing Director, EMEA, Snap Inc.
Kate is the Senior Director of EMEA Marketing at Snap Inc, overseeing the EMEA Marketing team since July 2023. Previously, she was VP of Global Consumer Revenue at Condé Nast, managing revenue growth for major brands like Vogue and GQ in over 30 markets. With over 20 years of experience, Kate has led marketing teams at BBC Worldwide, Coral, The Times, The Wall Street Journal, and The Sun, where she held the role of GM and CMO for three years. She was commended by Scotland Yard for her counter-terrorism contributions.
Paul Frampton-Calero
// President, CvE Marketing Consultancy
Paul Frampton-Calero
// President, CvE Marketing Consultancy
Peter Grant
// Head of Media Effectiveness, Boots
Peter Grant
// Head of Media Effectiveness, Boots
Philip Lloyd
// CMO, Purplebricks
Philip Lloyd
// CMO, Purplebricks
Rachel Courtney
// Head of Social & Content, Virgin Media O2
Rachel Courtney
// Head of Social & Content, Virgin Media O2
Swagat Choudhury
// Global Digital Commerce Director, Mars Wrigley
A 21 years career that has kept me in the forefront of new-age marketing. Focusing the last 10 years in the space of digital, media, content and e-commerce. My global marketing exposure for last 5 years has provided me with skills to understand and execute in multiple global markets working with agile cross-function teams to drive business outcomes. With a purpose to inspire and guide people to a better today and greater tomorrow, my career being focussed on setting up new capabilities and driving business and people outcomes has been genuinely fulfilling to date.
Phil Jackson
// Global Digital Marketing Effectiveness Innovation Director, Haleon
Phil Jackson
// Global Digital Marketing Effectiveness Innovation Director, Haleon
Justin Pearse
// Editor, New Digital Age
Justin Pearse
// Editor, New Digital Age
Ross Hawkins
// Head of Brand, Brompton Bikes
Ross Hawkins
// Head of Brand, Brompton Bikes
Sabrina Godden-Tuma
// Global Creative Director, Vodafone
Sabrina Godden-Tuma
// Global Creative Director, Vodafone
Simon Peel
// VP Global Marketing, Haleon
Simon Peel
// VP Global Marketing, Haleon
Will Harvey
// Senior Innovation Manager - Global Breakthrough Innovation, Diageo
Will Harvey
// Senior Innovation Manager - Global Breakthrough Innovation, Diageo
Emma Perkins
// Head of LEGO Agency, LEGO
Emma Perkins
// Head of LEGO Agency, LEGO
Henry Coutinho-Mason
// Author & Speaker, Future Normal
Henry Coutinho-Mason
// Author & Speaker, Future Normal
Dr. Graziella Castro
// Global Head of Marketing Effectiveness, HSBC
Since August 2022, I am the Global Head of Marketing Effectiveness at HSBC, where I brought academia and media industry together to impact and empower marketing within HSBC.
Prior this, I was Head of Data Analytics at Zenith (part of Publicis Groupe), where I was responsible for analytics solutions and data strategy for global clients (Disney, Coty, Nestle’ – to mention a few). I also contributed to global new business success and the retention of long-term global clients. Before joining marketing, I was appointed Lecturer and Visiting Researcher across several Universities (Salford-Manchester, London School of Economics and University of Texas at Austin), where I focused on developing new forecasting models blending statistical methods with quantitative social sciences.
Nikola Maravić
// Global Marketing Director, Carlsberg Group
Nikola brings a rich tapestry of international experience to MadFest. From the streets of Belgrade to the markets of Bucharest, the pace of London, and the spirit of Copenhagen, Nikola’s journey spans continents and cultures. His career has seen him thrive in diverse roles across Innovation, Brand and Channel Marketing, navigating regional and global landscapes. Nikola has been instrumental in doubling brand share by blending creative storytelling with strategic precision, and inspiring teams worldwide to be brave and push the boundaries of what’s possible in the world of premium brands.
Ben McLaughlin
// COO, Boxpark
Ben McLaughlin
// COO, Boxpark
Layla Hatia
// Head of Consumer Influence | Influencer, Social & PR, The Very Group
Layla Hatia
// Head of Consumer Influence | Influencer, Social & PR, The Very Group
James Haskell
// Host, ex England rugby player, The Good, the Bad and The Rugby
James Haskell
// Host, ex England rugby player, The Good, the Bad and The Rugby
Nikki Vadera
// FMCG Marketing & Digital Director, Henkel (Schwarzkopf)
Nikki Vadera
// FMCG Marketing & Digital Director, Henkel (Schwarzkopf)
Ollie Shayer
// Omni-Media Director, Boots
Ollie Shayer
// Omni-Media Director, Boots
Ellie Cross
// Senior Marketing Manager, Starling Bank
Ellie Cross
// Senior Marketing Manager, Starling Bank
Rachel Daly
// Footballer, England + Aston Villa
Rachel Daly
// Footballer, England + Aston Villa
Manny Puentes
// GM, Advertising, Genius Sports
Manny Puentes
// GM, Advertising, Genius Sports
Emily Bell
// Head of Social, Content & Influencer, Boots UK
Emily Bell
// Head of Social, Content & Influencer, Boots UK
Sam McMeekin
// CEO & Co-Founder, The Gipsy Hill Brewing Company Limited
Sam McMeekin
// CEO & Co-Founder, The Gipsy Hill Brewing Company Limited
Roisin Devine
// European Digital and Social Lead, Kellanova
Roisin Devine
// European Digital and Social Lead, Kellanova
Grace Dent
// Restaurant critic + podcaster, Guardian
Grace Dent
// Restaurant critic + podcaster, Guardian
Shannon Kalkstein
// Global Head of U-Studio, Unilever
Shannon Kalkstein is a dynamic and experienced marketing pioneer, with a rich background in creative and in-house agency leadership. As the Global Head of U-Studio, Unilever’s in-house creative agency, she has been a driving force behind the agency’s growth and success. Shannon joined Unilever to launch U-Studio and under her leadership U-Studio has expanded globally to 21 award-winning studios. U-Studio has revolutionised the industry and set a new standard for in-house teams - proving that in-house teams can be highly creative and effective powerhouses.
Kerry Thorpe
// Head of Communications, Europe, Ben & Jerry's
Kerry Thorpe
// Head of Communications, Europe, Ben & Jerry's
Matt Bushby
// CMO, Rightmove
Matt Bushby
// CMO, Rightmove
Clare Hutchinson
// CSO, VCCP
Clare Hutchinson has been a strategist in the industry for over 25 years working at multiple agencies including AMV BBDO, WCRS, Havas, and partner at 101. She is currently CSO at VCCP. She has been the lead strategist behind campaigns that have helped over a million smokers quit, saved lives on our roads and recruited teachers for our schools. She has also worked for brands like Pepsi, Cadbury, The Economist, Sky and the BBC. She is highly awarded strategically and creatively including the Grand Prix for Cadbury IPA Effectiveness.
Emma Flaxman
// Senior Commercial Comms Lead, Channel 4
Emma Flaxman
// Senior Commercial Comms Lead, Channel 4
David Penney
// CMO, UCAS
David Penney is Chief Communications and Marketing Officer at UCAS, where he has worked since 2019. He leads on all engagement with teachers and advisers, students and universities, including the UCAS Hub and UCAS events. His first role in higher education was in 2006 at Oxford Brookes University and he has also led communications and marketing teams at Nottingham Trent University, University of Sussex and the University of Gloucestershire.
Dr Alex George
// Young Mental Health Ambassador, author and ‘Stompcast’ podcast presenter
Dr Alex George
// Young Mental Health Ambassador, author and ‘Stompcast’ podcast presenter
Scott Friesen
// Head of Privacy Sandbox Partnerships EMEA, Google
Scott leads EMEA ad tech partnerships for Privacy Sandbox on Chrome and Android. He has over 10 years experience working on web and advertising technologies. At Google he has previously worked on launches of new web app APIs and performance initiatives with publishers, content creators and platforms. Since 2019 he has been helping to educate the digital ecosystem about the Privacy Sandbox - Chrome and Android's efforts to protect people's privacy online while enabling sustainable online businesses.
Tash Whitmey
// Group Managing Director, Tesco Retail Media
Tash Whitmey is the Group Managing Director of Tesco Retail Media, joining the dunnhumby executive team in late 2023 to lead Tesco's new Retail Media business.
With extensive expertise in customer value growth, loyalty and CRM strategy, and business transformation. At Tesco, Tash spearheaded a significant overhaul of the Clubcard scheme, increasing active households from 14.3 million to approximately 22 million and expanding app users from 900,000 to over 11 million. Under her leadership, sales penetration approached 90%, and she oversaw the design and launch of a personalised rewards scheme that went from zero to 4 million users in less than 12 months.
Previously, Tash served as CEO of Havas helia, where she led award-winning data, tech, CRM, and loyalty initiatives. She played key roles in developing successful strategies for brands like Pets at Home, easyJet, adidas, Subway, and Diageo.
Recognised as a Fellow of the Marketing Society and featured on the Campaign A-List, Tash is celebrated for her leadership, mentoring talent, and building high-performing, diverse teams.
Danielle Bramley
// Global Digital Operations Lead, Costa Coffee
Danielle Bramley
// Global Digital Operations Lead, Costa Coffee
Hannah Richardson
// Group Manager, Marketing Science, Snap
Hannah Richardson
// Group Manager, Marketing Science, Snap
Ana Pasparan
// Software Engineering Manager, Vodafone UK
Ana Pasparan
// Software Engineering Manager, Vodafone UK
Dan MacDonnell
// Strategist (Social Branded Entertainment), Channel 4
Sitting within the strategy function of Channel 4's Social Branded Entertainment team, Dan is a part of a team tasked with delivering bespoke creative partnership strategies for branded content living across Channel 4’s ecosystem (social, VOD and linear). Dan’s role covers all things from creative strategy and campaign planning to insight and campaign effectiveness. Dan was previously at Little Dot Studios, where he held various roles across Media Planning & Strategy and Data & Insight.
Prof. Joseph Devlin
// Professor of Cognitive Neuroscience, UCL
Prof. Joseph Devlin
// Professor of Cognitive Neuroscience, UCL
Tom Ollerton
// Founder, Automated Creative
Tom Ollerton is the founder of Automated Creative - the Creative Effectiveness platform. AC’s ambition is to stop the billions of media dollars that are being wasted every day on ineffective ads. Automated Creative makes and optimises ad creative with live data and insight. This effectively increases media budgets by 17% on average. Automated Creative have optimised over 7bn impressions globally for MARS, P&G, Diageo, Reckitt, Haleon, Bose, Brown-Forman and McDonalds AC’s focus is to make Automated Creative a non-negotiable part of all digital ad campaigns and put an end to ineffective ads.
Hannah Bourne
// Penguin Random House
Hannah Bourne
// Penguin Random House
Salvatore Internullo
// Chief Growth Officer, MINT.AI
Salvatore Internullo, the Chief Growth Officer, is accountable for managing the growth and implementing MINT's expansion strategy. His main task is developing Sales & Marketing policies and strategies, with the primary objective of spreading the technological revolution that the platform is offering, further strengthening the leadership position that the company already has in the market.
Former VP of Stellantis and Country Manager of Peugeot Italy, Mr. Internullo has held various roles, both in Italy and abroad, of responsibility and prominence in the automotive and fashion world.
Danielle Le Toullec
// Head of Marketing & Communications, True
Danielle’s career in marketing spans fifteen years, across two continents. She honed her skills at the world's largest media agency, working with some of the world’s best known brands including Bose, McDonald’s and Estee Lauder. A pandemic pivoter, Danielle was headhunted into the world of investment, and now heads up marketing & communications at True, one of the fastest growing firms in Europe. Through her work at the consumer and retail-focused investment and innovation firm, she is passionate about championing purpose-driven investment and creating opportunities to improve access to the investment industry. She combines this with her media/global brand experience to use the full scope of marketing to support the brands and founders of the future – increasing diverse representation and thereby creation of more inclusive products and services.
Dani Murphy
// Co-Founder, Just Add Joy
Dani has over a decade of creative and strategy roles under her belt, including heading up the creative department at Acast. Her work’s been recognised by the likes of Cannes, Campaign and The British Podcast Awards, as well as the BBC Sky News and Stormzy. She believes advertising shouldn’t be a tax people have to pay - it should be as good as, if not better than, the content it supports.
Abi Dixon
// Founder, The Whole Marketer
Abi Dixon
// Founder, The Whole Marketer
Alec Barr
// Head of Behavioural Science, OLIVER Agency
Alec Barr is a behaviour change expert and resident tech philosopher. A UX Designer and Researcher by trade, he spent the last 15 years leading human-centred design practices in agencies around the globe, examining the reasons and barriers to the adoption of emerging technology. He is also an accredited cognitive-behavioural science ethicist, keeping a watchful eye on the moral implications of technological innovation. A thought leader in the overlapping fields of neuroscience and generative AI, Alec most recently built a marketing chatbot modelled after Rory Sutherland, the "Rory SutherBot".
Amir Afshar
// Co-Founder + Chief Product Officer, Shellworks
Amir Afshar
// Co-Founder + Chief Product Officer, Shellworks
Anna Valle
// Co-founder, Seeds of Colour
Anna Valle
// Co-founder, Seeds of Colour
Annie Morris
// Founder, Spoon Cereals
What started as a side project, together with her co-founder, Annie has built Spoon Cereals: a brand on a mission to make breakfast better - better tasting, better for you and better for the planet.
Ben Farren
// Founder, Spoke
Ben Farren
// Founder, Spoke
Tania Bryer
// Presenter, CNBC
Tania Bryer
// Presenter, CNBC
Carol Howley
// CMO, Exclaimer
Carol Howley
// CMO, Exclaimer
Cecilia Dones
// Ex Head Data Sciences, Moet
Cecilia Dones
// Ex Head Data Sciences, Moet
Chris Sherwood
// CEO, RSPCA
Chris Sherwood, RSPCA CEO since 2018, has led its transformation under the "Together for Animal Welfare" strategy. He repositioned the RSPCA internationally and strengthened its campaigning against animal cruelty. Under his leadership, key legislation was secured, including increased sentencing for animal cruelty and the Animal Sentience Bill.
With over 20 years in the social sector, Chris has worked with UK charities like Relate and Scope and in government with Nesta. He is a board member of Eurogroup for Animals, NCVO, and the Centre for Ageing Better, and chairs the UK's Charity Awards.
Fiona Bosman
// Brand Director, BUPA
Fiona Bosman
// Brand Director, BUPA
Tom Fenwick-Smith
// Senior Creative, Three
Tom is a seasoned professional in the film and digital advertising sectors with a track record for building strong, diverse teams within creative agencies, innovation hubs and In-house agencies. Known for his strategic vision and practical leadership, Tom champions a workplace culture that prioritises creativity, belief in the mission, and consistent respect for individuals. His approach to campaigns and content is marked by a deep understanding of the digital landscape, driven by the goal of meaningful engagement rather than data alone.
Daisy Kelly
// Founder and CEO, Glow For It
Daisy Kelly, Founder and CEO of Glow For It, is making a huge shift in the beauty
industry, creating hormone free products that provide incredible results and are uniquely formulated and manufactured in the UK. Glow For It provides customers with vegan and cruelty-free products that are effective, reliable and ethically made.
In 2023, Glow For It won The Greatest TikTok Award representing the UK, competitors included Amazon and Rimmel. Glow For It is the first small-medium business to ever win this award, and it remains a TikTok Viral, Award Winning beauty brand.
Jamie Cordwell
// ECD, Edelman
Jamie Cordwell
// ECD, Edelman
Juliet Gellatley
// Founder and Director, VIVA!
Juliet Gellatley
// Founder and Director, VIVA!
Liam Buswell
// Director Innovation, TRUE
As the leader of True's innovation team, Liam advises senior leaders of Fortune 100, FTSE 100 and private equity portfolio companies on value creation through innovation, design and technology. Liam is a passionate innovation strategist, skilled inductive thinker, and team builder. He has a diverse and international background in various innovation models including new venture building, open innovation strategy, startup studios, innovation-focused joint-ventures, and new business line development for some of the world's best loved brands.
Rafael McDonnell
// Founder and MD, Talent & Brands
Rafael McDonnell
// Founder and MD, Talent & Brands
Nina Hamann
// Policy Officer, IAB Europe
Nina Hamann
// Policy Officer, IAB Europe
Jesse (Chewkz) Chuku
// Content Creator
Hailing from Camden, Chewkz started acting in primary school & his passion for entertainment grew through making sketches. He fell in love with basketball, earning a scholarship to Kimball Union Academy, USA, & he studied Psychology & Design while playing basketball. After a pro career, Chewkz returned to the UK to explore modelling & acting. During COVID-19, his viral skits like "America vs UK" led to brand collabs. With YouTube Shorts, he gained 3.98M followers, showcasing his series like ‘Fred the Fish’ & ‘The Black James Bond.’ His journey highlights resilience, creativity, & dedication.
Emily Kraftman
// MD (Europe), Who Gives A Crap
Emily Kraftman
// MD (Europe), Who Gives A Crap
Pete Wicks
// TV personality
Pete Wicks
// TV personality
Susan Allen
// Co-Founder + Chief Brand Officer, Here We Flo
Susan Allen
// Co-Founder + Chief Brand Officer, Here We Flo
Claire Ferreira
// CEO, Mums In Marketing
Claire Ferreira
// CEO, Mums In Marketing
Ed Child
// Global Head Consumer Data & Digital Analytics, Costa Coffee
Ed Child
// Global Head Consumer Data & Digital Analytics, Costa Coffee
Mitch Oliver
// VP Corporate Brands & Purpose, Mars Incorporated
Mitch Oliver
// VP Corporate Brands & Purpose, Mars Incorporated
Owen Davies
// Sr. Brand & Creative Strategy Manager, NBCUniversal
Owen Davies
// Sr. Brand & Creative Strategy Manager, NBCUniversal
Matthew Blakemore
// CEO, AI Caramba!
Matthew Blakemore
// CEO, AI Caramba!
Tessa Clarke
// Co-Founder & CEO, Olio
Tessa is Co-Founder & CEO of Olio, an app tackling the climate crisis by solving the problem of waste in the home & local community. Olio does this by connecting people with their neighbours so they can give away rather than throw away their spare food and other household items, and lend and borrow instead of buying brand new. They also have over 100,000 volunteers who collect unsold food from local businesses such as Tesco, Iceland and Holland & Barrett, and redistribute it to the community via the Olio app. Olio has grown to over 8 million users in 63 countries.
Tara Chandra
// Co-Founder, Here We Flo
Tara Chandra
// Co-Founder, Here We Flo
Nihir Vedd
// Founder, Glimpses AI + Gen AI Lecturer, Imperial College London
Nihir Vedd
// Founder, Glimpses AI + Gen AI Lecturer, Imperial College London
Chris West
// Head of Voices, Verbal Identity
Chris runs VERBAL IDENTITY, the world's leading verbal branding agency. He's helped define the language which defines their brand of clients as diverse as alphabet's top-secret R & D lab, John Lewis' c-comm team, Vauxhall cars' agencies, and start-ups in fintech, data science and beauty. In between, he is a multi-award-winning copywriter and wrote the winning movie at the Barcelona Film Festival
Dimitris Beis
// Data Analyst & Sustainability Manager, IAB Europe
Dimitris Beis
// Data Analyst & Sustainability Manager, IAB Europe
Lucy Luke
// Head of UK Partnerships, Snap Inc.
Lucy Luke, Head of UK Content Partnerships at Snap, manages creators and publisher content across sport, news, and entertainment on Snapchat. Before Snap, she spent eight years at Meta, focusing on talent and media partner relationships across Facebook and Instagram, driving business growth and innovation. She has led strategic direction for media publishers and creators across EMEA. At Brave Bison in New York, Lucy managed video monetization for YouTube creators, including branded content partnerships and original content production.
Gareth Turner
// Founder & Marketing Director, Big Black Door
Gareth Turner
// Founder & Marketing Director, Big Black Door
Insiya Jafferjee
// Co-Founder + CEO, Shellworks
Insiya - Insiya is Co-Founder & CEO of Shellworks, a material science and packaging company, helping brands transition to a waste-free future. Originally from Sri Lanka, Insiya has previously worked for Apple and Ford and holds a B.Sc in Product Design from Stanford University and an M.A and Msc. from Royal College of Art and Imperial College.
