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MAD//Masters By Rory Sutherland is here to give you a distinctive edge over the competition, unlock the secrets of behavioural science in problem solving, and encourage you to think + ask ‘is there a better way?’ before doing what everyone does.
THEMES
The course content has been built by Rory to focus on the following themes:
- Gaining a fresh perspective to boost problem solving How you can become a more effective problem solver by taking a different perspective + embracing unconventional ideas
- THINK first, then act Developing a mental checklist to make smarter decisions for your business
- Re-asserting the value of marketing How to boost trust in marketing + its reputation for driving growth
- Using behavioural science to understand your customers How psychology underpins behaviour and what resonates with people
- Taking creative risksLearn how + when to take creative risks that pay off
- Understanding the strengths + limitations of data/insightWhat does your data really say about your brand, business + customers?
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