Custom L&D
L&D TAILORED TO YOUR NEEDS
Did you know that MAD//Masters By Rory Sutherland is fully customisable? We believe that your challenges and your teams deserve a tailored programme of L&D led by Rory and our network of experts in fields such as behavioural science, creativity, brand building, AI, b2b marketing and more.
In addition to access to course content, live Q&As and MAD//Masters Mixer at MAD//Fest London, our partners work with us to build custom modules, workshops, in-person experiences, and webinars that directly address your challenges and the context in which they exist.
The result is a powerful custom-made L&D solution that promotes constant curiosity in your business and drives clear commercial outcomes.
Meet our experts
Led by Rory Sutherland, one of the world’s most influential advertising execs and authors, our bench of contributors is here to ensure that your business challenges are tackled by the most relevant experts including:
Rory Sutherland
// Vice Chairman, Ogilvy UK
Rory Sutherland
// Vice Chairman, Ogilvy UK
Richard Shotton
// Author of The Choice Factory and founder of Astroten
Richard Shotton
// Author of The Choice Factory and founder of Astroten
Vicki Maguire
// CCO, ex-Havas
Vicki Maguire
// CCO, ex-Havas
Henry Coutinho-Mason
// Author & Speaker, Future Normal
Henry Coutinho-Mason
// Author & Speaker, Future Normal
Rachel Kerrone
// Brand and Marketing Director, Starling Bank
Rachel Kerrone
// Brand and Marketing Director, Starling Bank
Tom Rainsford
// Marketing Director, Beavertown Brewery
Marketing Director at Beavertown. Tom's long-standing ethos is that Brands should be culturally relevant, adding to culture to build Brands people don't just like, they love.
Tom joined Beavertown Brewery, the much-loved beer Brand to jet-fuel their Marketing. Having successfully taken the Brand into its first Advertising campaign, launched new products and innovative strategic thinking, Beavertown continues to drive Brand love and advocacy.
Tom was one of the Founders of giffgaff mobile network. Taking that Business from a Start-up to a hugely successful brand that changed the market.
Ash Tailor
// CMO / Brand Director, ex-Unilever, ex-Coke, ex-Legoland
Ash Tailor
// CMO / Brand Director, ex-Unilever, ex-Coke, ex-Legoland
Mary Keane-Dawson
// NED, Board Advisor and Executive Chair - Data, Ai and Digital Transformation, Investment and M&A Advisory
Mary Keane-Dawson
// NED, Board Advisor and Executive Chair - Data, Ai and Digital Transformation, Investment and M&A Advisory
Tom Ridges
// CEO, Herdify
Tom Ridges
// CEO, Herdify
Ian Maskell
// Founder, P E C O R I N O
With 30 years at Mars and Unilever, Ian Maskell has shaped gloal snack & food brands (Snickers, M&M’s, Dove/Galaxy, Dolmio, Uncle Ben’s, Magnum, Ben & Jerry’s, Cornetto, Wall’s; Pedigree, Whiskas, Royal Canin). Leading Mars China marketing (1997–2006) & spearheading Unilever Ice Cream global marketing (2014–2022). Ian brings a global perspective, navigating cultural nuances across China, SEA, Turkey, Europe, LATAM, and North America. Purpose-driven & experienced in making brands socially responsible and relevant.
WHY MAD//MASTERS?
- Customised team learning experiences - let Rory Sutherland and our team of experts create a tailored learning experience that directly addresses your priorities and challenges
- Drive business outcomes - partner with us and create a learning experience that reflects your priorities, delivering clear results, measurement and ROI
- Drive growth through behavioural change - learn how to leverage behavioural science, creativity and innovation to influence customer decisions and unlock growth opportunities
- Change internal behaviours - apply behavioural science to drive desirable behaviours and drive and performance across different business units
- Future-proof for AI - discover how behavioural science can make you more resilient by leveraging what DOES NOT change
- Innovative and flexible learning - we go further than other courses by fusing customisable on-demand, live and in-person experiences. You can also mix and match the elements to suit your needs and budget.
CLIENTS// TESTIMONIALS
We work with several of the world’s top brands, agencies, b2b firms, start-ups, publishers + public bodies to deliver Rory’s unique blend of behavioural science thinking, creative innovation + intelligent analysis of insight + data including:
Here’s what alumni have to say about the course:
Inquire
Want to find out more about how your team could benefit from enrolling in spring, summer + autumn MAD//Masters course start dates?
Email:
lenny@madfestlondon.com