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Now entering its 8th edition, MAD//Fest is the UK’s biggest + most daring festival for 15,000 brand + agency guests.
Expect an action-packed event that does justice to the word ‘Festival’ with inspiring content, new innovation + lively networking for the industry’s most influential innovators.
In 2026, this means a focus on the humans that are making a difference, big name speakers, parties, night time entertainment, street food, bar takeovers, top DJs + much more over The Truman Brewery Estate.
Louis Theroux
// Journalist + Broadcaster
Dr. Julia Shaw
// Criminal Psychologist & AI Futurist
Munya Chawawa
// Comedian, Satirist and Actor
Munya Chawawa is a comedic trailblazer, blending razor sharp satire with absurdity to expertly dissect political chaos and critique cultural moments. His viral sketches and thought-provoking comedy have amassed millions of followers and over one billion views to date.His unrelenting creativity has seen him transcend into acting on screen and stage (‘A Midsummer Night’s Dream’, ‘The Sandman’, ‘Rye Lane’), presenting (MOBO Awards, BRIT Awards for ITV2) and broadcasting with BBC Radio 4’s ‘Election Doom Scroll’, Channel 4’s BAFTA nominated ‘How To Survive A Dictator’ and the follow up ‘How To Survive A Dictator: North Korea’ and more recently his acclaimed documentary ‘Wrestling With Trump’. Next year, Chawawa will star in Delia-René Donaldson’s comedy ‘Schooled’ on Channel 4.In 2024, Chawawa launched the initiative 'Black Boys Theatre Club’, a powerful new community-led initiative aimed at opening up the world of theatre to a new generation of young Black boys. BBTC stages regular theatre trips with students aged 12–18 from inner-city schools followed by a trip to Nando's to talk through the play and discuss their experience.
Sir Martin Sorrell
// Founder & Executive Chairman, S4 Capital Monks
Sir Martin Sorrell is one of the most influential figures in the history of global advertising, marketing and digital transformation.
Over a career spanning four decades, he founded and built WPP into the world's largest advertising and marketing services company before launching S4 Capital in 2018 to create a new-age, digital-first model for the modern era.
Today, S4 Capital and Monks operate across more than 30 countries, partnering with many of the world's leading brands to navigate the convergence of technology, data, creativity and artificial intelligence. Sir Martin is widely recognised for anticipating industry change and helping organisations adapt to it at scale.
A graduate of the University of Cambridge and Harvard Business School, Sir Martin has been ranked among the world's top-performing CEOs by the Harvard Business Review and has been recognised by TIME as one of the most influential people in business.
Beyond his corporate leadership, he is an active investor in emerging technologies, a supporter of educational institutions and charitable causes, and a sought-after commentator on the future of business, media and innovation.
Sir Martin remains at the forefront of shaping how brands connect with consumers in an increasingly digital world.
Christina Habib
// Chief Insights Officer Beauty & Wellbeing, Unilever
Christina's is a visionary leader and alchemy architect of transcendent growth in revenue, returns & reputation. Through irresistible brands that outlast, disruptive innovation and business systems, crafted in talent and tech. Serving as Unilever's Beauty & Wellbeing Chief Insights Officer across Luxury, Beauty & Wellness in 80+ countries with C-Suite sovereignty of the 'Consumer' and PeoplePower mission. She created and systemised Unilever's desire at scale with human potential & AI craft. Her ""anti-gravity growth"" shatters silos with agency, unleashing soul in data and spirit in brand worlds people want to be in.
Beyond her executive mandate, Christina serves in Supervisory & Advisory Boards of the world's largest pharma, PEs/VCs & NPOs, and start up to scale up. She is shaping the next era next across industries including WEF, UN Women, Feminine Leadership and AI Love.
Featured in HBR & bestseller books in leadership, AI and corporate start up innovation, she is priveleged to the stewardship and agency of WARC’s Most Creative Advertiser, Cannes Lions Titanium and multiple Effies and Cleos.
David Murdin
// Chief Marketing & Experience Officer, Warner Hotels
I’ve been shaping iconic brands globally for over 3 decades now. I love leading experiential brands - those that thrive through the charm, radiance & enjoyment of the experience they furnish to their guests. My work creating experiences began at Egg in the dotcom boom, and I’ve honed my craft leading some fabulous brands including British Airways, Sky Sports, Whitbread, Costa Coffee and Wagamama. I’ve led start-up’s and turnarounds globally across 7 sectors, adding slices of general management experience and consulting through my own business, before finding my way home to the profession I love when I joined Warner as their first CMO in 2024, and I’m looking forward to sharing what we’ve been up to when I take the MAD//Fest stage in July.
Dr. Cecilia Dones
// Lecturer, Columbia University
Dr. Cecilia Dones doesn't just study AI; she helps organizations serve real people with it.She's the founder of 3 Standard Deviations and a practitioner-academic with 15+ years across Fortune 500s, consulting, and the classroom. Her focus: where data meets human behavior, and where trust either gets built or broken.Her doctoral research examined how people connect and build trust inside immersive digital environments. That work now shapes how she advises organizations on AI that's not just innovative, but ethical, human, and built to last.She lectures in AI and Strategic Communications at Columbia University and has taught at MIT Sloan and Wharton. She's held leadership roles at L'Oréal and LVMH. She's spoken at the Chief AI Officer Summit, Women in Tech Global Conference, and Advertising Week.She authors two newsletters, "Authentic Interactions" on Substack and "What is a CMO to do with AI?" on LinkedIn, reaching thousands thinking hard about technology, data, and the humans on the other side of it.She believes the future of technology depends on how bravely and thoughtfully we show up to shape it.
Ian Russell
// Chair, Molly Rose Foundation
Ian Russell, MBE, is Molly Russell’s father and the Chair of Molly Rose Foundation. Ian is one of the foremost tech accountability campaigners in the UK striving for an online world that is fundamentally safe for children and young people.Having been a leading voice during the delivery of the Online Safety Act, Ian has called for the UK regulator, Ofcom, to show more ambition in its implementation of the legislation. He is also campaigning for stronger and more effective online safety laws and has urged the UK Prime Minister to commit to a new Online Safety Act that makes safety and wellbeing the price for Big Tech to pay for doing business in the UK.Ian passionately defends the right for children to engage with technology and is an advocate for media literacy education to be embedded into UK curriculum playing an important role in suicide prevention.
John Vincent
// Founder & CEO LEON Restaurants, LEON Restaurants Ltd
John Vincent co-founded LEON in 2004 alongside Henry Dimbleby and Allegra McEvedy, pioneering quality fast food available on the High Street. As CEO in 2014, Vincent scaled the business from 17 to 75 restaurants, increasing its valuation to £100m.
Under his leadership, LEON revolutionised high-street dining by introducing the Superfood Salad, sweet potato falafel, and gluten-free cooking, whilst championing gut health, sugar-free diets, and team wellbeing. Vincent also oversaw the publication of 23 cookbooks and a major supermarket expansion. Driven by a passion for nutrition, he co-wrote the UK government's 2012 School Food Plan, successfully securing free school meals for all infants.
During the pandemic, Vincent ensured LEON remained open throughout. He co-launched FeedNHS, delivering one million meals to frontline staff, whilst openly criticising the impact of extended lockdowns on livelihoods and young people.
Following LEON's acquisition by EG Group in 2021 and its subsequent transfer to ASDA, the chain came to comprise 43 locations. In October 2025, Vincent bought the business back from ASDA to personally return it to its original mission. Throughout his career, he has placed holistic wellbeing at the heart of business, including staff support programmes encompassing everything from personalised nutrition to alternative therapies such as mindfulness and massage.
John’s band ‘The Return of The Human’ is signed to Right Track Universal and the debut album is released October 26th.
Katie Evans
// Chief Marketing Officer, Burger King
Katie Evans has been with Burger King UK since early 2018 having previously held marketing positions at Gourmet Burger Kitchen and Krispy Kreme.
Since joining, Evans has repositioned the brand, refreshed the agency roster, given the go-ahead for a bolder tone of voice, and instigated brave, creative campaigns to drive relevance and reignite love for the iconic Whopper.
In 2025 she led the BK Not Made By Gordon campaign promoting their new premium Wagyu burger by flipping the script on celebrity endorsements.
Lucy Litwack
// CEO & Owner, Coco de Mer
Lucy Litwack is one of the most experienced executives in the global lingerie industry and is a pioneer in the emerging pleasure space.Lucy has been CEO of Coco de Mer for the last 12 years, leading an MBO of the business in 2017. Under her leadership, Coco de Mer has grown from a niche business to a global luxury brand with new product launches and collaborations driving creative evolution and industry innovation. Prior to Coco de Mer, Lucy held director positions at brands including La Perla and Victoria's Secret in addition to developing and launching David Beckham's Bodywear line. Underpinning Lucy’s goals for Coco de Mer is a deep belief in championing women’s causes. She currently works with multiple NGOs and activists in the fight against FGM, a cause that is very close to her heart. Lucy is a passionate advocate for brand purpose in the modern media landscape. Coco de Mer’s evolved purpose “to shine a light on the extraordinary power, potential and importance of female pleasure and sensuality” underpins an exciting new chapter in the Coco de Mer story, at a time when the idea of a woman's right to pleasure is moving into the cultural mainstream
Margaret Jobling
// Group Chief Marketing Officer, NatWest Group
Margaret joined NatWest Group in September 2020 as Group Chief Marketing Officer.
She has significant commercial expertise in marketing and customer experience. Prior to joining NatWest, Margaret was Chief Marketing Officer at Centrica where she led the function for the Group.
Over a 35 year career, she has held global, regional and UK roles spanning multinational corporates such as Unilever, Centrica and Cadbury, to private equity owned business such as Birds Eye Igloo.
Margaret has been recognised in Marketing Week’s Top 100 Most Effective Marketers for the last decade and in 2022, was appointed President of the ISBA and recognised as Marketer of the Year by Marketing Week.
Margaret was awarded an Honorary Fellowship by the IPA Council in recognition of her outstanding contributions to the IPA and the agency business generally, as a committed member of the IPA Effectiveness Leadership group and in October 2024 she was appointed as a specialist marketing adviser to The British Heart Foundation’s Marketing Advisory Group.
Mays Elansari
// Marketing Director, Wasabi
Nina Bibby
// Group Chief Marketing Officer, Barclays
Rajeev Sathyesh
// Marketing Director (CMO), Heineken
Rory Sutherland
// President Emeritus, Ogilvy Consulting UK
Rory Sutherland: Alchemist and Behavioural Science Impresario A lifetime spent working on the creative side of the advertising agency Ogilvy UK has provided Rory with the perfect environment for developing a fascination with the vagaries of human decision making – indeed he sees the world of advertising and marketing as a sort of Galapagos Island for behavioural science. An accidental TikTok star as well as a celebrated speaker and writer, Rory has found his blend of wit and behavioural insight resonates with audiences far beyond the boardroom. It’s this same passion that inspired him to found Ogilvy’s Behavioural Science Practice, a team of psychology graduates who look for unseen opportunities in consumer behaviour, and to write his Book Alchemy: the Surprising Power of Ideas that don’t quite make sense (2019). He has variously been President of the IPA, Chair of the Judges for the Direct Marketing Jury at Cannes and has spoken at TED Global. Rory has also co-written Transport for Humans (with Pete Dyson) and is the technology correspondent of the Spectator Magazine. His 12-week CPD accredited MAD//Masters course helps marketers make sense of accelerated disruption and use a tried and tested mix of creativity, innovation and behavioural science to their competitive advantage.
Sam Kelly
// Chief Experience Officer, Virgin
Sarah Barron
// Chief Commercial & Operations Director, Domino's Pizza Group plc
As Chief Commercial & Operating Officer UK&I, Sarah provides end to end oversight of commercial and operational performance at Domino’s. She brings a deep understanding of customers, franchisees and the Domino’s operating platform, and is responsible for helping the business deliver its growth initiatives with pace and discipline.
Sarah joined Domino’s in January 2021 as Chief Marketing Officer. In this role she oversaw digital and data transformation to maximise the return from the brand’s 12 million + active customers. Now 75% of customer orders come from the app. Under her leadership, brand love and consideration have both spiked driven by the launch of the ‘Domin-Oh-Hoo-Hoo’ yodel brand campaign, new sponsorship deals including ITVX and Channel 4 streaming services as well as with award-winning creative PR and social.
She has nearly 30 years’ experience across retail, consumer and hospitality industries, working for international market-leading brands such as Boots, Cadbury and Green & Blacks. Until 2020, Sarah was Chief Growth Officer of Costa Coffee, responsible for the Global Marketing and Growth team.
Sarah sits on the Advisory Council of ISBA, and she is also the Chair of The Partners Foundation - an independent charity that provides help for Domino’s colleagues who may be experiencing personal hardship or need financial assistance.
Outside of work Sarah enjoys long distance running and can often be found clocking up the miles doing marathons and ultramarathons. Most recently she completed the 2026 Marathon Des Sables, where she proudly supported Teenage Cancer Trust.
Shamil Thakrar
// Co-founder, Dishoom
Shamil Thakrar co-founded Dishoom in 2010 with his cousin, Kavi Thakrar. Starting with one café in Covent Garden, Dishoom now employs over 2000 people across seven London sites, as well as Edinburgh, Manchester, Birmingham, Glasgow plus Dishoom’s Permit Rooms – in Brighton, Cambridge, Oxford and Notting Hill. Before 2010, Shamil was a management consultant for 5 years and worked extensively across the food industry for 8 years. Shamil and the Dishoom team care enormously about creating beautiful and democratic shared spaces which pay homage to the food, history and culture of all Bombay, alongside creating a company which is an awesome place to work.
Shona Campbell
// Chief Marketing and Growth Officer, Ottolenghi
Shona joined Ottolenghi in 2023 during a transformative period for the brand. Since stepping into her role, Shona has played a key part in shaping the brand's future, from refreshing its identity and launching Ottolenghi products in Waitrose to introducing new platforms like Substack. Shona also led the in-house team on the campaign launch for Ottolenghi's latest book, Comfort, supported the opening of two new sites, and opened the brand's first international restaurants in Amsterdam and Geneva. Shona's career has centered on brand storytelling and harnessing digital technology to connect with customers and foster brand loyalty. At Google, she partnered with top fashion and luxury brands to enhance customer engagement, leveraging Alphabet's tools to create meaningful, omnichannel connections. At Mulberry, she focused on strategic expansion, launching the brand into the US and China while redefining its identity to elevate global awareness.Now leading marketing and growth at Ottolenghi, Shona combines her passion for food, a consumer-focused approach, and extensive business expertise to future-proof the brand and deepen its connection with customers.
Swagat Choudhury
// Global Director Digital Commerce, Mars Snacking
Transformation is not just about going digital , it’s about bringing people, data, and creativity together to reimagine what’s possible.I’m a Digital Transformation Leader with two decades of experience driving change across digital technology, content transformation, digital commerce, and digital media for some of the world’s most iconic brands under Mars and Diageo.At Mars Snacking, I lead the Perfect Digital Store, a global capability that combines AI, analytics, and content excellence to help brands show up brilliantly across every digital shelf and shopper journey.My work has always been about connecting strategy to execution simplifying complexity, driving digital adoption, and building teams that blend data, design, and storytelling to deliver measurable business impact.My experience spans:🚀 Digital transformation strategy & capability building🤖 AI-powered content, search , commerce & analytics ecosystems🎯 Change leadership & culture shift in transformation programs💡 Creating connected consumer and media experiencesAs a keynote speaker and Trustee at Dogs Trust, I’m equally passionate about how digital and creativity can drive not just growth but good.Every week, I share reflections, frameworks, and ideas on:✨ Digital transformation & leadership📊 AI and digital commerce evolution🌍 Connected media and consumer ecosystems🎨 Creativity, storytelling & human-centered innovationWith a purpose to inspire and guide people to a better today and a greater tomorrow, my career has been focused on setting up new capabilities and driving business and people outcomes making it genuinely fulfilling to date.If that’s your belief too, follow me here and let’s build what’s next.
Tim Ovadia
// Global Vice President, Stella Artois / AB InBev
Tom Goodwin
// Founder, All We Have Is Now
Tom Goodwin is the four time #1 in “Voice in Marketing” on Linkedin with over 740,000 followers on the platform. He currently heads up “All We Have Is Now”, a digital business transformation consultancy designed to unleash the power of new technology on business.
In 2021 Tom published the second edition of his book “Digital Darwinism” with Kogan Page. Tom has now spoken in over 90 cities in 40 countries around the world.
With a 24 year career that spans creative, PR, digital and media agencies and also launching his own (failed) consulting business, Tom is an industry provocateur as a columnist for the Guardian, TechCrunch and Forbes and frequent contributor to GQ, The World Economic Forum, Ad Age, Wired, Ad Week, Inc, MediaPost and Digiday.
Sam Wahab
// Head of Gaming & XR, Charlotte Tilbury
Sam is a Senior Marketing Professional with over 20 years of experience at the forefront of the gaming and entertainment industry, holding pivotal roles at Showtime, MTV, and Red Bull. He joined Charlotte Tilbury Beauty four years ago as their Global Head of Gaming & XR, where he launched the gaming department. Specializing in Gaming, XR, and Entertainment, Sam excels in developing strategic partnerships and innovative campaigns, leveraging trends and digital innovation for impactful marketing strategies, as well as leading and launching new departments.
Katie Jackson
// Chief Audience and Marketing Officer, Channel 4
Katie is the Chief Audience & Marketing Officer of Channel 4. Her teams are responsible for scaling audience reach and deepening engagement with Channel 4’s brand and content both on and off platform, optimising for growth and helping the business compete creatively and commercially. She joined Channel 4 in 2022 as MD of in-house agency 4creative, having built her career across a range of UK-based network and independent agencies, latterly as Chief Operating Officer at Omnicom’s TBWA\London. There, she oversaw operations, Client management, talent and culture, as well as sitting on the Omniwomen UK + Allies UK Committee. Katie is also Chair of Trustees at Artswork, a charity that empowers young people through creativity, a founding member of Ovarian Cancer Action’s Next-Gen Women’s Collective, an active member of WACL and sits on the Marketing Group of Great Britain’s Council and Spotify’s CMO Advisory Council.
Adam Swan
// Founder / Creative Director, Derek&Eric
Adam Swan is co-founder and creative partner of independent creative agency Derek&Eric. Adam has almost 20 years of experience shaping global brands including PepsiCo, Innocent and Lindt alongside growing brands such as The Gut Stuff, Jude and Skin&Me. He has been recognised by industry awarding bodies such as D&AD, The One Show and Clio by finding the sweet spot between preserving what makes brands special and what makes them relevant for today’s world.
Alec Barr
// Head of Behavioural Science & UX, OLIVER Agency
Alec Barr is a global human-centred design practitioner, behavioural scientist and AI strategist, currently running the Behavioural Science Unit at OLIVER. He and his team build products and services that put human psychology at the forefront of the design process. Alec has spent 15 years leading Experience Design departments in agencies around the globe, examining the human side of emerging technology, its barriers to adoption and the scope of its potential. As a keynote speaker and educator he has shared these insights in lectures and training courses worldwide, covering topics as diverse as the behavioural economics of UX design, effective decision-making under conditions of uncertainty, and the psychology of happiness.A thought leader in the fields of cognitive-behavioural science and generative AI, Alec engineered the world's first chatbot modelled on Rory Sutherland (the “Rory SutherBot”). He is also an accredited behavioural science ethicist, keeping a watchful eye on the moral implications of technological innovation.
Amy Cheyne
// Senior Content Manager, NICE Drinks
Amy Cheyne is the Senior Content Manager at Nice, the B Corp female-founded, modern wine company built to liberate drinkers from wine headaches. Whether it’s inflexible packaging, confusing labels or next day regret, Nice exists to give people better ways to wine. She leads on their creative brand strategy, IRL activations and how they show up across socials, helping Nice stand out in an industry that often takes itself too seriously.After working as a Red Bull Student Marketeer at University in Brighton, she continued her love for cans with an Internship at Nice and hasn’t looked back since.
Ben Bradley
// Head of Commercial Partnerships, England and Wales Cricket Board (ECB)
Originally from New Zealand, Ben is a senior commercial and partnerships leader with more than 18 years’ experience across sport, music and entertainment. He has worked across all sides — rights holder, brand and agency — giving him a rounded perspective on how partnerships are bought, sold, negotiated, activated and measured, to deliver value for all parties.
Ben is currently Head of Commercial Partnerships at the England and Wales Cricket Board (ECB), where he leads the Commercial Partnerships and Licensing function across England Cricket, The Hundred and the recreational game. At the ECB, he oversees the highest annual partnership and licensing revenue in the organisation’s history.
Before joining the ECB, Ben held senior commercial roles at AEG and Manchester United, managing global partnerships across sport, live entertainment, major venues, music tours and festivals. His career also includes roles internationally and in the UK at Digicel, Wavemaker, Octagon and Vodafone.
He is particularly interested in how brands can create genuine value through sport by combining commercial strategy, purpose, fan engagement and grassroots impact.
Ben Carter
// Chief Customer, Marketing and Media Officer, Carwow
Ben is the Global Chief Customer, Marketing and Media Officer of CarWow tasked with revolutionising how consumers buy and sell cars. Alongside responsibility for Marketing and Business Growth, Ben also leads Carwow’s retail media business. Prior to joining CarWow in 2022, Ben worked for a number of the UK’s biggest digital businesses in Executive marketing roles helping them drive growth, build their brands and accelerate their digital transformation including Just Eat, Betfair and Notonthehighstreet. Ben who was recently named as one of the Top 100 Most Effective Marketers by esteemed trade publication Marketing Week is also Chair of the Lily Foundation- a charity dedicated to finding a cure and raising awareness of mitochondrial disease and is a Director of Women in Football, a non-for profit organisation that is focused on making football a more acceptable place for women on and off the pitch to work, play and support.
Bridget Hirst
// Brand Director, DASH
Carina De Oliveira Azevedo
// Senior Environment Lead, CCEP
Carina De Oliveira Azevedo, Senior Environment Lead at CCEP, leading the shopper marketing agenda across the UK grocery channel. Specialising in building strategic partnerships between brands and retailers to create campaigns that drive commercial growth while creating meaningful impact for shoppers and communities.
Catherine Loftus
// Brand Director, Bird & Blend
Charlie Rudd
// Chief Executive Officer - Creative Practice, Publicis Groupe
Charlie Rudd is CEO of Publicis Groupe UK’s creative practice, overseeing agencies including Saatchi & Saatchi, Leo, Publicis London, LePub and Turner Duckworth.
Rudd has spent three decades in the advertising industry and is one of its finest leaders.
In 2024, Rudd took charge of all Publicis Groupe’s creative agencies in the UK having previously led Leo and Publicis London.
He joined Publicis in 2018 as CEO of Leo, where he made it the agency’s mission to deliver populist creative work that helps clients grow their brands and businesses, securing a raft of new clients and the industry’s biggest awards including two consecutive Campaign Agency of the Year awards.
Rudd has a history of business transformation. From 2016-2018, he was CEO of Ogilvy & Mather, during which time the agency’s revenue grew 88%.
Prior to Ogilvy, Rudd spent 17 years at BBH. He rose through the ranks to become chief operating officer in 2014 after six years as managing director from 2008, at a time when the agency won multiple Campaign Agency of the Year accolades.
Before BBH, Rudd spent six years at Simons Palmer Denton Clemmow Johnson after starting his career at Ogilvy on its prestigious graduate trainee programme.
Rudd has worked with some of the world’s most recognised brands including John Lewis, McDonald’s, Vodafone, Audi, Barclays, Unilever and BA.
Rudd is an IPA Fellow and in April this year was appointed as the Advertising Association’s first-ever Vice President.
Charlie Morgan
// Founder and CEO, AuVodka
I’m the founder and CEO of Au Vodka, the brand built to shake up the spirits industry.We started in Swansea in 2015 with a simple idea: create a vodka that looks different, tastes different and does things differently. Since then, Au Vodka has grown from a local start-up into one of the UK’s most recognisable drinks brands, known for our gold bottles, bold flavours and disruptive marketing.My focus has always been on building a brand people genuinely want to be part of. That means moving fast, backing big ideas and never being afraid to challenge the traditional way of doing things.Today, I lead Au Vodka’s strategy, growth and global expansion as we continue taking the brand into new markets and new categories. We’re proudly built in Swansea, but the ambition has always been much bigger: to make Au Vodka one of the world’s leading lifestyle drinks brands.
Charlie Smith
// Chief Brand Officer, NOTHING
Charlie Smith is Chief Brand Officer at NOTHING. The fastest growing smartphone and consumer audio brand in the world with an ambition to become the daring alternative for the next generation of rebellious creatives. Recently awarded by Forbes as one of the Worlds Most Influential CMOs and named on the Forbes Entrepreneurial CMO 50 list, Charlie's remit at Nothing is to oversee all global brand, image, marketing, communications, and store design whilst reporting to co-founder and CEO Carl Pei.Previously Charlie spent 7 years as Chief Marketing & Communication Officer at LOEWE, an LVMH brand which has undergone a transformation in recent years, enjoying a period of rapid growth under the creative direction of British designer Jonathan Anderson and now under Jack McCollough and Lazaro HernandezCharlie began his professional career working at various advertising agencies in the UK and the US, with clients including the BBC, Madison Square Garden, Microsoft, Nestlé, Nike, Nokia, Tiffany & Co and the UK Government. Prior to joining LOEWE, he led the Google account at R/GA London.
Charlotte Pearce
// Founder & CEO, Inkpact
Charlotte Ford
// Senior Director of Brand, Content & Partnerships, Monzo Bank
Charlotte Tonry
// Head of Social and Influencer, M&S
Chris Delahunty
// Head of UK Marketing, TopCashback
During a career spanning three decades, Chris has worked at high profile brands such as Virgin, Eastpak, and Games Workshop. As Head of Marketing at TopCashback, he combines creativity and brand with data and performance marketing to build the UK's largest cashback provider.
Claire Sadler
// Chief Customer and Marketing Officer, The British Heart Foundation
Claire is an award-winning senior executive, Chief Customer and Marketing Officer (CCMO) and diversity champion with a proven record of delivering revenue growth. Her career spans agency and client-side roles, with part of her early career as an Account Lead at Proximity, one of the top direct marketing agencies in the UK. She then spent 13 years at BT in various marketing and customer-related roles, rising to become Group Brand Director. This was followed by three years as Marketing Director at Direct Line, growing the brand in the small business market.She is currently Chief Customer and Marketing Officer at the British Heart Foundation, where she leads the organisation’s customer, marketing and fundraising functions. She is responsible for the fundraising P&L, brand and marketing strategy, customer experience, insight and data, digital channels, and new product development—ensuring a connected, end-to-end experience across all products and audiences.Claire is also a proud member and President of WACL – Women in Advertising and Communications Leadership. WACL is a not-for-profit network for the most senior women in the UK advertising and communications industry, which exists to accelerate gender equality through inspiration, support, and campaigning. She has also successfully instigated and championed the first marketing apprenticeship programmes within Direct Line and the British Heart Foundation to improve social and ethnic diversity within the industry.Outside of work, Claire is married with two sons and lives in Surrey. She loves the sunshine, is a regular bootcamp attendee and a fan of cake.
Danielle Lee
// Director Brand & Marketing, Metro Bank
Dawn Paine
// Founder and CEO, Aurora
Diego Osorio
// Founder, Lobos Tequila 1707
Emily Heath
// Global Brand Director, Rexona / Sure
Fin Wallace
// Lead Creative Producer, Sidemen Entertainment
Fin Wallace is the Lead Creative Producer at Sidemen Entertainment, specialising in large-scale entertainment content across digital and television.
He develops and produces longform YouTube content that has reached over 1.1 billion views, overseeing these projects from development through to delivery.
He has also produced globally successful reality show Inside, which has hit the Netflix number 1 spot across multiple series.
Gareth Maritz
// Executive Vice President of Marketing, Dazn
Gareth Maritz is Executive Vice President of Marketing at DAZN, where he leads the global marketing function across Paid Media, CRM, analytics and Data Science, MarTech, Campaign Planning and SEO With several years of experience across sports, entertainment, travel, gaming, and technology, he is known for building high-performing marketing teams, scaling customer growth, and turning complex commercial challenges into measurable results. At DAZN, Gareth leads full-funnel marketing strategy across a highly competitive global sports streaming market, with responsibility for subscriber growth, churn reduction, brand equity, and marketing P&L. He has designed a centralised marketing operating model across five VP-led functions, embedded marketing science, MMM, and incrementality testing into major investment channels to drive acquisition, engagement, and lifetime value. Before joining DAZN, Gareth was Director of Marketing at Flutter Entertainment UK & Ireland, where he led marketing transformation across Paddy Power, Betfair, and Sky Betting & Gaming. Managing a large annual marketing budget and a large team, he built Flutter’s Marketing Science practice, established a Marketing Centre of Excellence, and improved marketing performance through advanced attribution, test-and-learn programmes, and sharper channel investment. His work delivered measurable gains for their UK brands. Earlier, Gareth spent several years at Booking.com, progressing through senior roles in global marketing strategy, operations, programmes, partnerships, and affiliate marketing. He helped align a large global marketing budget with commercial priorities, improved campaign delivery, strengthened cross-functional collaboration, and supported customer acquisition growth across key markets. His work included major brand, partnership, and content-led campaigns with Google Nest, TLC, OSN and the Nelson Mandela Foundation. A former professional rugby player, Gareth brings a performance mindset to executive leadership: discipline, resilience, teamwork, and pace. His experience in sport also extends beyond the field, including commercial work with Scottish Rugby and board leadership with the Scottish Sports Association. This gives him a strong understanding of sponsorship, fan engagement, partnerships, and the commercial power of sport. Gareth combines analytical rigour with creative ambition. His strengths span full-funnel marketing, brand and performance integration, marketing science, CRM, Mar
Geoff Bull
// CMO, Confused.com
CMO at Confused.com, ex Swyft Home, Wiggle, RSA and John Lewis.
George Sullivan
// CEO, The Sole Supplier
George Dingle
// Account Director, SAMY
George Dingle is an Account Director at SAMY UK, overseeing the agency's relationship with L'Oréal. He is experienced in leading integrated social, creative and media campaigns for global brands, specialising in building strong client partnerships and delivering culturally relevant work that drives brand impact.
Ginger Johnson
// Drag Queen + Winner of RuPaul's Drag Race UK
Following a 15-years-long career as a critically acclaimed cabaret artist and theatre maker, Ginger shot to international stardom when she was crowned the winner of RuPaul’s Drag Race UK series five. Since then, she has wowed audiences across the globe, cementing her reputation as a powerhouse drag performer with a big heart and an even bigger mouth.
Ginger’s theatre credits include self-penned one woman and ensemble productions that push the boundaries of drag and theatre conventions to create unforgettable live experiences for her audiences.
These include: Down The Rabbit Hole, 2016 (★★★★★ - TimeOut) The Queen’s Head, 2017 (★★★★★ - TimeOut) How To Catch A Krampus, 2018 (★★★★★ - Londonist) Ginger Johnson’s Happy Place, 2019 (★★★★★ - The Wee Review) Escape From Planet Trash, 2019 (★★★★★ - A Younger Theatre) Dog Show, 2021 (★★★★★ - Spy in the Stalls). She also starred as Captain Hook (Peter Pan, 2024) in pantomime in London’s West End.
Her most recent solo theatre adventure (Ginger Johnson Blows Off!, 2024) in which she attempted to live out her childhood dream of becoming a daredevil stuntwoman, received five star rave reviews and played to sold out houses in Edinburgh (Pleasance Theatre), London (Soho Theatre), and main house venues up and down the UK.
On screen, Ginger created and starred in her own genre-bending TV show (Ginger’s House, 2024) which aired on BBC Three and showcased her love of classic British sitcoms alongside her notorious sweet tooth for the ridiculous. Ginger has written and co-presented a groundbreaking digital breakfast show (Wakey!, 2020) which focussed on mental health and wellbeing and ran for over 250 episodes.
Surprising, irreverent and deliciously silly, Ginger’s work - both on and off the stage - has seen her carve out a name for herself as an unstoppable force of creativity and Queer joy.
Henrietta Corley
// Global Business Lead, AMV BBDO
Henrietta Corley is a senior business director at AMV BBDO, where she leads some of the most culturally resonant and commercially effective work. She leads Bodyform/Libresse, whose Never Just a Period campaign was named one of the UK's best TV ads of all time, and Mars Snacking, inc. Maltesers, UK’s most loved brand. A passionate advocate for inclusive creativity, Henrietta has been recognised on the 2026 IPA iList as a gamechanger and champion of DE&I, helping shift diversity and accessibility from good intention to measurable business growth. She has spoken at Advertising Week Europe on pioneering accessible advertising, and was named in B&T's 30 Under 30 in 2022. She believes the most powerful advertising doesn't just reflect the world it helps change it.
Hugo Inglis
// Olympian and Founder, High Impact Athletes (HIA)
Iesha White
// Director of Intelligence, Check My Ads
Iesha White is a recognized leader in the digital advertising industry, with over a decade of experience in programmatic advertising at leading companies including Tinuiti, Sony Pictures, Xaxis, and Cardlytics. Her insights have been featured in key publications and events such as AdWeek and Advertising Week Europe, and she has appeared on numerous industry podcasts. As Director of Intelligence, White leads the strategic intelligence agenda at Check My Ads Institute, driving research, industry engagement, and new program launches to advance the organization's mission of promoting transparency, accountability, and reform in advertising.
Imme Ermgassen
// Co-founder, Botivo
Jake Dubbins
// Co-Founder, Conscious Advertising Network
Jake Dubbins is a global expert at the intersection of Advertising, Climate and Human Rights. He is CEO of B Corp creative and media agency Media Bounty, advising a wide range of clients, from Panasonic to the UN, on their green comms and ethical advertising practices.He is Co-Chair of the Conscious Advertising Network, a leading global network of 200+ global brands, agencies and civil society members championing human rights-based advertising.He is Co-Founder and Senior Advisor to ACT Climate Labs, working with the climate sector to supercharge the effectiveness of their communications through creativity and advertising.He is a Non-Executive Director at the Energy & Climate Intelligence Unit, a non-profit organisation that supports informed debate on energy and climate change issues in the UK.
James Tyler
// Founder & Head of Marketing, Drink Local Ltd
James Tyler is the Founder and Head of Marketing at Local; the beer brand on a mission to make lite beer mainstream in the UK.James spent 15 years in creative roles across advertising, comedy & branding; creating award-winning work for Budweiser, Stella Artois and Camden Town Brewery. Local was born after a 5k run made him realise he'd just jogged the pounds off… only to pile them back on in the pub.
Johanna Gerhold
// Brand and Communications Director, HelloFresh UK
Johanna heads up Brand and Communications at HelloFresh, bringing the magic of delicious homemade dinners to tables up and down the country. Throughout her career, she has honed her craft at making brands successful. A Comms Planner at heart she started in the media agency world working on clients like Honda and Nokia before moving to Google for 11 years in a number of commercial, strategy and marketing roles. To complete the holy trinity of agency, media owner and client side, she now heads up Brand Merketing teams - starting with a stint at Candy Crush (King) and now at HelloFresh.
Johnny Winn
// Head of Advertising, Virgin Media O2
Johnny Winn is a history nerd and subpar golfer who also happens to be Head of Advertising at Virgin Media O2. He spearheads the annual marketing plan for both Virgin Media and O2 brands and enjoys riding on the coattails of more talented colleagues. Prior to VMO2 Johnny was shouted at by creatives at several agencies including Ogilvy and Saatchi & Saatchi, where it was alleged he helped grow household British brands as well as global blue chips in the UK and EMEA across multiple sectors. Johnny is an Irish and American Atlanticist who lives in London. In his spare time, he mostly attempts to make his three kids to take him seriously.7872018856
Jono Yates
// Owner, Only Scrans / YRDS
Julia Linehan
// CEO & Founder, The Digital Voice
Julia Linehan founded The Digital Voice™ in 2012 and has built up a well loved adtech specialist PR agency and team who live and breathe all things PR, communications, creative multimedia, events, social media and digital marketing.
In her role as Founder and CEO of The Digital Voice™, she manages an expert team of 32 brilliant people who deliver PR, communications, social media, content and events globally for their 14 B2B adtech clients.
Known for her boundless energy, she started her career in digital advertising at Dennis Publishing 30 years ago and has been at the heart of the changing digital media landscape ever since. She has held major commercial roles both agency and media side including Associated Newspapers, 614 Group, The Mirror Group Newspapers, Dennis Publishing, IAB, Nexus Business Media and UPC Media. She is also a co-founder of numerous industry groups, including Digital Leading Ladies and S.P.I.L.L that sit at the beating heart of many of the communities within the digital advertising industry.
Kate Dale
// Campaigns Director, Sport England
Founder of This Girl Can – the award-winning campaign from Sport England that challenges stereotypes to help over 4.2 million women get active, Kate Dale now leads all of Sport England’s behaviour change work. In 2025 Kate was named one of Campaign Magazine’s top 10 marketers of the year and is one of Attitude magazine’s 101 LGBTQ+ trailblazers for 2026.
She is a non-executive director for Find Your Voice, a CIC that uses singing workshops to engage people in marginalised communities and sits on the Advisory Panel of the Women’s Sport Collective.
In her spare time, she is a stand-up comedian and co-owner and director of the queer content and entertainment company, Milli Group, owenrs of The Queer Comedy Club and Betty & Joan's Bar.
Kelly Chandaria
// ex Vice President, Bloom
Kelly is ex-Vice President of Bloom and has served on the leadership team for 3 years - championing and driving forward Bloom’s mission to spearhead industry change while supporting all women to thrive in our industry through equity, opportunity and understanding.
Kelly is also an award-winning Strategy Director, currently at TMW (part of Accenture Song), using her leadership, strategic skills, marketing experience and human-first thinking as a force for good and growth. Shaping brand and behaviour change work that creates positive impact on society, she is an inclusive leader that believes narratives, initiatives, campaigns and working culture should be shaped by and for the people they serve.
Kelly has previously held other voluntary roles for various charities where she has created and helped shaped initiatives, programmes and communities that provide support and opportunity for children, ethnic minorities groups and cancer survivors & their families. Her passions lie at the intersection of communications, culture and social impact.
Laura Jordan Bambach
// Chief Creative Officer & Co-Founder, Uncharted
Laura is the co-founder of Uncharted, a creative agency designed for the future. Named by The Guardian as “a digital female icon” and one of BBC’s 100 Women. Recognised with 18 Cannes Lions and 11 D&AD Pencils in her career and the global Grand Effie across social, gaming, advertising and PR. Previously Grey London Chief Creative Officer and President of D&AD. Co-founder of She Says, a global network of 90,000 female creatives.
Laura Pinnell
// VP, Consumer Group, Europe & Middle East, NBA
Lee Bokfin
// Chief Executive Officer, Global Street Art
Luciana De Azevedo Lara
// Senior Brand Comms Manager, Libresse/Bodyform (owner Essity)
Senior Global Marketing Professional with over 12 years of experience transforming brand purpose into business success. Passionate about initiatives that create positive social impact, and connect to consumers. She played a pivotal role in Essity's V-brands (Libresse/Bodyform) taboo breaking journey, positioning the brand among the world's top five most creative and elevating Essity to a top ten global creative company. Luciana led aclaimed campaigns and initiatives such as #wombpainstories, #periodsomnia, and #neverjustaperiod, earning widespread recognition and multiple awards.
Lucie Leverton
// Head of Partnerships Development, Harrods
Mark Lester
// Co-Founder & CSO, Squint Consulting
Mark Lester is co-founder and Chief Strategy Officer of Squint, a strategic brand consultancy working with global organizations to unlock hidden value. Their work includes shaping the vision for the 10 years of Tomb Raider, uncovering the true value of women’s football for Nike and pioneering the New Soda category with Olipop. Mark is a widely published thinker and speaker. He’s appeared on the stages, pages and airwaves of SXSW, AdAge and WARC. Before founding Squint, he spent 15+ years in various strategic roles across New York, London and Amsterdam, including a formative tenure in the senior leadership team at R/GA.
Mark Brown
// Chief Marketing Officer, Hovis
Mark Denton
// Executive Creative Director, COY! Communications
Mary Keane-Dawson
// Chair, British Interactive Media Association
Mary Keane-DawsonDigital Media Leader · Speaker · Board AdvisorMary Keane-Dawson is a digital media leader, board advisor and keynote speaker whose career has tracked every major shift in the modern marketing industry — from publishing, search and social, to creative, programmatic, influencer and digital out-of-home. Over more than three decades she has built, turned around and scaled agencies and media businesses, repeatedly taking them from start-up or retrenchment through to growth and exit.As Global CEO of Time Out Media PLC, she led the commercial transformation of one of the world's most recognisable content and experiences brands. As Group CEO of the influencer platform TAKUMI she tripled revenue to £15m and delivered the company's first profit; as Managing Director of Neo@Ogilvy and a board member of Ogilvy & Mather UK, she grew revenue from £4.2m to £15.3m in a single year. Across roles at Spafax, DigitalStreams, Steak Media and Collective London she has led businesses to successful sale to WPP, Dentsu and JC Decaux, shaping strategy on blue-chip accounts including Ford, AMEX, John Lewis, Nestlé, IBM and British Airways.Mary is Chair of the British Interactive Media Association and MADFest. She is a judge of the 2026 GP BULLHOUND Agency of the Year award, as well as having judged awards for The Drum and AdExchanger. She is a Special Advisor to Online Responsibility Network and is a passionate advocate for online safety. Mary chairs, speaks and facilitates panels at online safety, global media and technology conferences. She holds has MSc in Corporate Ethics and Business Governance from Birkbeck and the LSE, and has a BA in Philosophy and Politics from the University of York.
Matt Stone
// Senior Director - Creative, Design & Experience, Kimberley-Clark
Matt Stone leads Creative, Design and Experience for Kimberly-Clark’s Global portfolio of Family Care & Professional brands. Prior to his time at KC, which has spanned all sectors, Matt started his career in the agency world, working across a range of brands and industries. Matt loves brand-building, using creativity to drive business growth…and his family (not in that order).
Matt Bulcroft
// Marketing Director, Global Brands
Michelle Marks
// Chief Marketing Officer, Trinny London
Michelle Marks is the Chief Marketing Officer at Trinny London, a global, digital-first beauty brand on a mission to help customers fearlessly feel their best self. In her role, Michelle leads the company’s global marketing strategy, driving brand awareness and customer growth as it expands into new markets, including the US.Michelle has extensive experience in marketing and creative leadership. Prior to joining Trinny London, she was Director of Creative Strategy for EMEA at Meta, and Global Director for Digital Brands at Charlotte Tilbury. Her work has been recognised with a place on The Drum’s Rebel 50 list of top CMOs.
Mollie Kmita
// Founder, The Powerhouse Project
Naomi Walkland
// Chief Marketing Officer, Motorway
NATHALIA AMADEU
// GLOBAL BRAND DIRECTOR VASELINE, Unilever
Nathalia Amadeu is winner of the prestigious Dan Wieden Titanium Lions at Cannes Lions International Festival of Creativity 2025 - the industry’s highest honor - along with a haul of 9 Cannes Lions, 18 Clio Awards, Best in Show at SABRE, Grand LIA and numerous other globally esteemed accolades.A passionate brand builder with a track record of shaping some of the world’s most iconic names in beauty, she most recently led the record-breaking #VaselineVerified campaign, named Social Campaign of the Year 2026 by Ad Age.Currently leading Vaseline at Unilever, Nathalia previously spent over a decade at Dove, driving transformative growth across categories and cementing its position as one of the most creatively admired brands in the world.Her journey is defined by bold reinvention: from “can’t” to Cannes, from contender to category-defining innovation, from purpose-led storytelling to market share. Nathalia is known for fusing deep cultural insight with sharp commercial instinct, delivering work that doesn’t just reflect culture, but actively shapes it.Her work has been globally recognised for resetting how the industry approaches advertising in the social era.
Ndidi Oteh
// Chief Executive Officer – Accenture Song, Accenture
Ndidi Oteh is the Chief Executive Officer of Accenture Song, the world’s leading tech-powered creative group. In her role, Ndidi oversees the $19 billion service, leading over 17,000 people across 120 countries focused on helping our clients create harmonized customer experiences across design, marketing, customer service, commerce, sales, and digital products. She is a member of Accenture’s Global Management Committee. Previously, Ndidi was the Americas Lead for Accenture Song, overseeing its largest geographic market. Ndidi has been with Accenture since 2011, leading complex digital transformations and consumer growth strategies for the world’s leading Fortune 500 companies. She also served as the global client account lead for one of our largest products clients. She continues to serve as a trusted strategic advisor for key Accenture clients. Ndidi’s career is rooted in retail. Her foundational experience in the industry lends her a deep understanding of what it takes to create, build, and operate brands. She has experience across marketing, merchandising, product development and strategy and has successfully driven customer relevance and growth for companies across numerous industries, spanning communications and media, apparel and footwear, and consumer products. A people-first leader, Ndidi is a staunch champion of initiatives aimed to nurture talent and foster creativity. She is an executive sponsor of Accenture’s global leadership development program High Potential (HiPo). Ndidi is also deeply involved in many of Accenture’s Employee Resource Groups. Ndidi has a long history of volunteering her time at different non-profits where she has taught creative writing, brand development, technology, and reading. Ndidi holds a Bachelor of Arts degree in Political Science from Washington University in St. Louis.
Nick Bain
// Head of Creative Strategy, Time Out
Nick leads Creative Strategy at Time Out Media UK, building branded content partnerships that sit across cultural intelligence and commercial ambition. Before Time Out, he spent a decade as a senior strategist across agencies, including Sticky and Third City, and a stretch of high-functioning freelance roles — working with agencies such as Platform 13 and FleishmanHillard, and brands like Guinness, HSBC, White Claw, Nestlé, and CNN International.At Sticky, he co-developed the Power of Curiosity® framework, which reframes audience segmentation around human behaviour rather than demographics, and has numerous award-winning campaigns in his portfolio.Outside strategy, he does stand-up comedy — which, it turns out, is surprisingly good training for writing a brief that someone will actually read.
Nick East
// European Head of Retail Media, Mars Pet Nutrition
Nick has seen FMCG from almost every angle, with experience in retail (category, buying & eCommerce), agency (commerce strategy) and recently brand & manufacturer marketing. Currently the Head of Retail Media for Mars Pet Nutrition in Europe, Nick leads strategy and operational excellence for retail media in the region.
Patrick Williamson
// VP of Performance Marketing, MPB
At MPB, Patrick spearheads all digital marketing initiatives and recently led the transformation to bring paid media operations fully in-house. Under his leadership, MPB has scaled rapidly across geographies, achieving strong performance in high-growth markets like France and the Netherlands while maintaining operational excellence across more established regions. Patrick is known for his strategic approach to consumer-centric marketing and a strong belief in the power of testing, creative optimisation, and channel-specific insights. His work has driven meaningful reductions in customer acquisition costs while improving conversion rates through targeted landing page strategies and automation tools like Bannerflow and Supermetrics. Before joining MPB, Patrick honed his expertise agency-side, working across a range of consumer brands. Today, he brings a unique blend of creative agility and analytical rigour to MPB's growth strategy. With a passion for building high-performing teams and an eye on innovation, Patrick continues to push boundaries in digital marketing, proving that data-led storytelling can deliver both scale and customer trust.
Paul Stafford
// Head of Very Media Group, The Very Group
Peter Harbour
// CMO Foods and head of global condiments, Unilever
Pete has worked in major food roles in Unilever for most of his career - across D and D&E markets. He is currently the CMO of the foods business at unilever heading up the global condiments division. Before his current role, as CMO Europe and Head of Marketing North America, Pete led the Marketing in Unilever's two biggest Ice Cream business for over a decade. He has also been GM for Ice Cream UK/l. He loves combining business know-how and brand know-how. His career has also taken him to Unilever's biggest PC categories, managing Dove across the Middle east and part ofthe Vaseline Intensive care brand's early journey to a billion dollar brand. Pete loves the idea of human insights hiding in plain site. He talked at Madfest on this topic two years ago. He loves the Eureka moment when you find it and realise it was sitting there all along in plain view. He is a fan of simple, one step marketing and work that everyone understands in a blink of an eye. He lives in the Netherlands and enjoys the flatlands for his love of cycling. He is a golfer (of sorts) a lover of history and would always rather be moving than static.. He is married with two kids and a dog. He is also knownfor bringing humour to the everyday. In humour, says Pete, can lie great creativity.
Rani Al Hajji
// Chief Growth & Transformation Officer, Unilever Personal Care
Rebecca Ferguson
// MARS
Rebecca Rowntree
// Founder, Get Sh*t Done
René Hisserich
// Senior Director Media, Content & Digital Marketing, Mars
René is a global Media & Marketing expert with an international 20-year track record in Telco & CPG/ FMCG industries. Driving organizations to accelerate business growth by developing global media & content, digital marketing strategies, managing ATL budgets globally, across regions and leading multi-national media agency holding groups. He is people focussed leader & passionate team builder across geographies.
Rosie Kmita
// Founder, The Powerhouse Project
Ruby Furby
// EU PR and Influencer Manager, Panasonic Europe
Ruby Furby is a PR, social and communications specialist with over 5 years’ experience across consumer lifestyle and technology brands. Within her current role as European PR and Influencer Manager at Panasonic, Ruby runs multi-market campaigns that span PR, social media, creator partnerships, content strategy and experiential activations, from early-stage concept development and data-driven insight through to culturally relevant execution.
Sally Henderson
// High-Stakes Leadership Mentor, Sally Henderson Ltd
Sally Henderson is a High-Stakes Leadership Mentor, bestselling author of The HOW of High Performance (Practical Inspiration Publishing, June 2026) and Keynote/TEDx Speaker. Over 26 years she has mentored C-suite leaders and executive teams at organisations including Accenture Song, Nestlé, Coca-Cola, NatWest, Omnicom, WPP etc. guiding them through the moments where the pressure is relentless and the next move really matters. Her leadership growth programme The REAL Method came from a pattern she observed across every sector she worked in - why you lead gets all the attention while how you lead gets assumed, yet how you lead is the difference between success, mediocrity and failure. Sally helps leaders master HOW they lead and HOW they live when the stakes are high. Discover more at sallyhenderson.co.uk.
Saskia Jones
// Deputy Chief Strategy Officer, BBH
Saskia is the strategy lead for key clients, including Tesco and Burger King. During 12 years at BBH, Saskia’s portfolio includes creative spikes such as Tesco’s ‘Helping Feed Your Christmas Spirit’ and ‘Together This Ramadan.’ Sas has been instrumental in repositioning Burger King, since we started working with the business in 2017. Winning the Grand Prix at the Marketing Week Awards 2025 for Long-Term Brand Building. Prior to her role as Deputy CSO, Sas started her career in the data and analytics team, and quickly rose to head BBH’s social and content department. Her innovative thinking and strategic vision has played a pivotal role in some of the agency’s most iconic campaigns.
Sedge Beswick
// Founder, Consultant, Advisor and Investor, Sedge Consulting
Sedge Beswick is a consultant, exited founder, brand advisor and investor, operating at the intersection of brands, culture, business growth and motherhood. With a career spanning senior in-house brand roles, building, scaling and exiting her own agency, and building a portfolio career alongside raising two children, Sedge brings lived experience from every side of the table. She works with founders, senior leaders and brands navigating growth, change and inflection points, helping them make clearer decisions without burning out or buying into outdated success narratives. Known for her straight-talking, commercially rigorous and human approach, Sedge cuts through noise, jargon and hype to focus on what genuinely moves the needle. Her perspective is grounded, earned and practical, shaped by real decisions made under real pressure. She doesn’t deal in fluff or performative motivation; she offers challenge and structure for people who want ambition to work alongside real life, not in conflict with it.
Sophie O'Brien
// Chief Operations Officer, Toucan
Sophie is ex-President of Bloom, a professional network for women in the advertising and communications industry, with a mission to drive equality, future-proof women’s careers, and spearhead industry change.
Alongside her presidency at Bloom, Sophie is a senior commercial leader in the ecommerce space. She is currently Chief Operating Officer at Toucan, a leading Amazon and TikTok agency, where she partners with brands to scale profitably across global marketplaces.
With over a decade of experience across ecommerce, marketing, and leadership, Sophie is known for bridging strategy and execution. She has worked internationally, built and led high-performing teams, and helped brands move beyond surface-level metrics to make commercially sound decisions.
A passionate advocate for modern leadership and resilience, she champions honest conversations around ambition, growth, and what it truly takes to lead well.
Sophie Giddings
// Marketing Director, Little Dish
Sophie Giddings is Marketing Director at the award-winning healthy kids’ food brand Little Dish, where she has led a joyful and confident rebrand that brings their value proposition to life for modern families. She has driven much loved innovations including Big Dish after-school meals and Superstars chicken nuggets, creating products that are as fun as they are healthy and practical. Under her guidance the brand has also launched its first ATL campaign and continued its Buy ONE, Give ONE partnership with Felix - the UK’s leading food redistribution charity - to donate 800K meals to families in need. With a strong background in growing standout consumer brands with purpose, she combines thoughtful strategy with a genuine passion for making life easier, healthier and more delicious for parents and little ones.
Thom Elliot
// Founder, Pizza Pilgrims
Founder, with my brother, of Pizza Pilgrims - an award winning group of Neapolitan pizzerias across the UK that we started on a market stall in Soho in 2012.
Tom Johnson
// Commercial Director, Ascot Racecourse
Tom Johnson is Commercial Director at Ascot Racecourse, where he oversees all commercial functions including sponsorship, ticketing, hospitality, media rights and marketing. Since joining Ascot in 2024 as Head of Marketing, he has played a key role in driving the racecourse’s commercial growth, leading the award-winning 'Ascot You' campaign and delivering significant expansion in digital engagement. Tom brings over a decade of experience in global sport and entertainment, having previously held senior roles at BOXPARK and the Ryder Cup / DP World Tour, where he led marketing, fan engagement and consumer strategy. He began his career in media and advertising, working with major brands including GlaxoSmithKline, BMW and 20th Century Fox.
Tom Fenwick- Smith
// Creative Director, Three Mobile
Tony Barr
// Managing Director Commercial, Wasabi
Anthony (Tony) Cortizas
// Chief Marketing Officer, UVI (Sandals Resorts)
Cortizas began his career on the agency side of the business before transitioning into the hotel and hospitality sector where he has plied his trade for more than 30 years. His current role as CMO represents his second stint at UVI where began his journey under the tutorlidge of the late founder of Sandals Resorts Gordon "Butch' Stewart, learning the fundamentals of brand building from the maverick pioneer. His career "intermission" of almost 15 years immersed him in global industry best practices across multiple international markets and hotel brand categories. A passionate believer that brand culture built on actual truth is the driver of value (both tangible and intangible), Cortizas has been tasked with the evolution of the iconic Sandals brand. Doubling down on its authentic Caribbean roots and clarifying its purpose, the brand's expression is centered on telling its story and giving people a reason to care. The tools and the platforms change but Cortizas firmly believes that the essence of a great brand should be transcendent.
Vicki Maguire
// CREATIVE DIRECTOR/SWEARY CERAMIST, N/A
Meet Vicki Maguire: a powerhouse with a flair for the dramatic—and a past filled with more twists and turns than a runway show! Born and raised in a working-class neighborhood, Vicki learned early on that success doesn’t come easy. After a few misadventures in then world that would make any designer weep, including being fired from Vivienne Westwood. An off the cuff piece of advice from designer Paul Smith “ Stop trying to draw and white your ideas down instead”she found her thing turning creative campaigns into viral sensations. With her unique voice and sharp wit, she’s not just a pro at selling products; she’s a champion for diverse voices, Today, Vicki inspires others from similar backgrounds to embrace their failures as stepping stones to success. So whether she’s on stage or behind the scenes, she’s living proof that your roots don’t define your rise—unless they motivate you to chase your dreams.
Wilkin Lee
// Head of Marketing, Motorola (a Lenovo company)
Wilkin is an entrepreneurial, sales and marketing leader who typically helps boards build brand and develop business within highly competitive, fast paced and commercial markets. Skilled in successfully navigating companies through periods of accelerated growth and new market entry.
Mike Pearson
// Associate Director Head of Creative, Media & Promotions, Wayfair
From working at one of Europe’s most prestigious agencies, to opening a new agency in Shanghai, to running creative and commerce for an eCom giant… I have a wealth of experience and insight, which helps bring a unique creative expression and effectiveness to every campaign.Originally from South Africa, I’ve run global and local accounts in Africa, Asia and Europe, for clients including Nikon, Huawei, Adidas, Nestle, Alibaba, Oppo, Shangri-La Hotels and many, many more. Building these brands across every medium from digital, to traditional, to social, to search, has resulted in more than 100 international advertising and effectiveness awards.Career highlights include launching Wayfair’s first ever brand platforms in the UK and Germany, working with Oscar-winning actor Jamie Foxx to reposition the brandy category in South Africa and creating the campaign which helped outlaw the ivory trade in Hong Kong.My current role sits at the intersection of creative and commerce - driving Wayfair’s marketing creative while also overseeing media investment and our sales promotion engine. This encompasses everything from how campaigns look and feel, to the econometrics of our channel investments to how we engage with suppliers to source and expose discounts.Also the curator of The Capetonian, an art collective that reimagines Cape Town as a series of magazine covers to raise money for Siyaphambili Orphanage.
Ed Tate
// Senior Customer Success Director, Optimizely
Jan Schoenmakers
// Founder & CEO, HASE & IGEL (NEUTRUM.AI)
Jan, 43, is “one of the most accomplished AI forensics experts” (WirtschaftsWoche) & a "top 30 German AI Leader" (Global Investors Forum). His fourth startup, HASE & IGEL, has become "one of Europe's most important AI startups" (AppliedAI Institute for Europe) & "the world's most innovative SME" (Stevie Awards). Its Explainable AI system NEUTRUM helps over 200 companies like Vodafone, Coca-Cola, Avnet, E.ON and Stihl understand market potential, develop strategies, attribute success & optimize ROI in marketing & sales. Jan looks back on a long-standing career in marketing and communications (including EWE AG, nextpractice, Edelman Silicon Valley) and has advised around 200 companies on market strategy, digitalization, and data-driven management. He is the author of numerous articles, opinion pieces and book chapters. Jan earned his M.A. in Mass Communications as well as his certification as a Coach and Mediator in Jena (DE), Paris (FR), and Cape Girardeau (US). When he's not working, Jan enjoys spending time with his 5 daughters, playing music with his band (https://wearepointless.de/), driving his collection of classic cars and mixing good drinks.
Max Ottignon
// Co-Founder, Ragged Edge
Max is the Co-Founder or Ragged Edge, a brand company for people who refuse to settle for average. He has spent his career fighting to change how people think about our industry. From brands as logos and typefaces, to brands as ideas with the power to change perceptions, behaviour, categories, industries and - just occasionally - the world. Since 2007, Ragged Edge has been helping our partners use brand to define, create and commit to a different reality. It’s not easy. But the results speak for themselves.
Jack Cully
// Founding Marketer, Granola
Jack does marketing for Granola, the AI notepad for meetings. As their first marketing hire, he established the brand, launched their viral Crunched campaign and runs product launches, brand activations and socials.Before Granola, Jack was an early marketer at Monzo, where he launched Business Banking and established their brand team.
Amanpreet Singh
// Senior Digital Brand Experience and Gaming Partnerships Lead, Unilever
Amanpreet Singh is a Senior Digital Brand Experiences Manager in the Personal Care division where they lead the AI innovation, Gaming and Immersive Experiences division for Unilever. A former professional gamer, Amanpreet brings a unique perspective to digital innovation—bridging brand storytelling with emerging platforms and cultural spaces. Their work spans across sport, gaming, music, and other cultural touchpoints, helping Unilever brands show up authentically and impactfully in the lives of modern consumers. Based in Unilever HQ in London, Amanpreet is passionate about building digital ecosystems that connect people, purpose, and play.
Jonathan Gustavii
// Director of Strategic partnership, The Gang
With over a decade of experience shaping Gen Z brand campaigns, Jonathan Gustavii specializes in helping global brands, including Warner Bros., H&M, Red Bull, and Universal Music to navigate new media and culture by tapping into social media, gaming, and music.Currently, Jonathan Gustavii is the Director of Strategic Partnerships at The Gang, a world-leading brand experience agency within gaming. There, Jonathan drives new business and innovation by establishing partnerships that push boundaries within new immersive media on platforms such as Roblox, Fortnite and other gaming platforms
Jascha Bräker
// Senior Partnerships Development Manager, ESL FACEIT Group
Jascha Bräker is a Senior Partnerships Development Manager at ESL FACEIT Group (EFG), the world's leading esports and gaming company. She focuses on driving commercial growth across the Beverage, Travel & Tourism, and Host City sectors, identifying qualified leads, building pipeline, and expanding EFG's partner portfolio in close collaboration with sales and partner management teams. Jascha translates market insights into partnerships that feel natural and culturally resonant, whether with a global drinks brand or a city becoming the next major esports destination.Her background spans premium live events: she led EFG's VIP hospitality programs before moving into partnerships, and earlier built brand activations for the Tour de France and the Ice Hockey World Championship. She brings that same energy to helping brands navigate and thrive in esports.
Alessandra Di Lorenzo
// Alessandra, ADJUST
Alessandra Di Lorenzo is a digital media executive with over 20 years of experience in platform, commercial and leadership roles. She was founder and CEO of lastminute.com Media, following senior roles at eBay and Vodafone across advertising, sales and marketing. Today, she helps organisations make sense of the AI shift through the lens of governance, media systems and human decision making. She is also a TEDx speaker, author of ADJUST, and a visiting lecturer.
Will Lenney
// Co-Founder, Rodd's Coffee
As one of the UK’s most recognisable digital personalities, Will has built an audience of millions through sharp storytelling, cultural relevance, and an ability to consistently stay on the pulse of online trends. Having co-founded Rodd’s Iced Coffee with fellow internet personality James Marriott in 2025, he brings a rare combination of creator instinct, and entrepreneurial credibility to the stage, understanding how to capture and maintain attention, converting online hype into real world impact, and scaling influence into long-term commercial opportunity.
James Marriott
// Co-founder, Rodd's Coffee
Known for his intelligent commentary and deeply engaged community, James has a powerful online brand rooted in authenticity, consistency, and trust. Starting in the digital space, he is now primarily a touring artist and entrepreneur as co-founder of Rodd’s Iced Coffee - where he applies his incredible creative mind to growing the challenger brand with a thorough understanding of how to make an impact through content and develop the brand into a successful business.
Hazan Aydin Yesilova
// Head of Baileys, Diageo GB
Holly Mckinlay
// Director of Brand and Engagement, WWF
Holly is responsible for brand, communications and engagement at WWF, the leading environmental organisation working to bring our natural world back to life.
She’s led WWF’s major brand campaigns, creating the charity’s first sonic brand and logo while engaging new audiences through initiatives such as WWF’s Prescription for Nature, all with the goal of inspiring the UK public to reconnect with nature and help restore the natural world.
Holly has worked in brand and strategic communications for over 20 years and has worked with organisations in the commercial, government and not for profit sectors in the UK, Middle East, Australia, Asia Pacific and North America.
Rahul Gursahani
// Ben and Jerry's Cluster Business Head UK&I, TMICC
Rahul brings over 20 years of experience across Sales and Marketing, with deep expertise in the Food and Drink sector over the past 14 years. He has led iconic brands including belVita, Heinz Beanz, Yoplait, Ambrosia and L’OR, delivering multiple award-winning campaigns that drive both growth and cultural relevance.
At The Magnum Ice Cream Company, Rahul leads Ben & Jerry’s UK & Ireland — one of the world’s most recognisable purpose-led brands. He is passionate about building brands that combine commercial impact with values-driven storytelling, connecting with consumers in meaningful and enduring ways while driving progressive systematic change.
Jack Finger
// Co-Founder, GoPlaces
Jack Finger co-founded GoPlaces with Sam Jacobs in 2024. Jack is the creative and operational force behind GoPlaces' TikTok Shop execution, building the live shopping, creator and content programmes that turn brand presence into commercial performance. Previously at Amazon as Head of GTM, Strategy and Operations for EMEA Devices, he led go-to-market strategy across seven product categories and six international marketplaces. At Go Places, he brings that scale and structure to social commerce. The result: TikTok-native creativity that works as hard commercially as it does culturally.
GoPlaces is the first full-service, tech-enabled partner for social commerce, powered by its proprietary AI platform, OnePlace. Named TikTok Shop's #1 LIVE Partner of the Year, the company works with enterprise and high-growth brands including Haleon, Mars, and TRIP to launch, scale, and measure performance on TikTok Shop
Sam Jacobs
// Co-Founder, GoPlaces
Sam Jacobs co-founded GoPlaces with Jack Finger in 2024. He is a data-driven leader who brings the analytical depth behind our social commerce success. Formerly Head of Omnichannel for Europe at Pattern, one of the world's largest Amazon channel partners, he builds the systems that make TikTok performance predictable and scalable at enterprise level. Sam turns creative output into measurable growth, moving brands from experimentation to commercial control. Prior to GoPlaces, he held senior e-commerce and commercial strategy roles at AB InBev and Coca-Cola.
GoPlaces is the first full-service, tech-enabled partner for social commerce, powered by its proprietary AI platform, OnePlace. Named TikTok Shop's #1 LIVE Partner of the Year, the company works with enterprise and high-growth brands including Haleon, Mars, and TRIP to launch, scale, and measure performance on TikTok Shop.
Eugene Knippel
// VP of Global Voices & Industry Relations, Kolsquare
Fiona Macpherson
// Global Head of Influencer Marketing, Free Soul
Laura Montarroso Daher
// Founder, Music Collective / CULTUR=D
Laura has understood the stakes of sound and music for longer than she has had a career. Her grandparents were blind, which meant she grew up in a world where sound was not background but everything, the texture of a room, the mood of a person, and whether something felt safe or unfamiliar.
She founded Music Collective, a music agency working at the intersection of sound, branding, and cultural strategy. The agency develops sonic identities, original music systems, and culturally grounded audio campaigns for global brands, treating sound as a core strategic asset rather than an afterthought.
Alongside her agency work, Laura is the co-founder of CULTUR=D with Fouad Hammoud. CULTUR=D is a platform and podcast exploring cultural identity through creative expression. Rooted in their mixed heritages across Egypt, Spain, St Lucia, and their shared experience of building lives in London, it creates space for honest dialogue around belonging, representation, and how identity is shaped and understood across modern culture.
Laura has served as a judge at Cannes Lions, D&AD, The One Show, shots, Creativepool, and Athar Festival.
Outside of her work, she is a devoted supporter of Atlético de Madrid and the Spanish women’s national football team.
Fouad Hammoud
// Co-Founder, Co-Host, CULTUR=D
Dad. Illustrator. Creative Director. Podcast host.
Coming up with creative solutions for all problems in life and advertising when I'm a Creative, but also connecting cultures and people across the planet and reminding them that's it's ok to be your true self in this multicultural world we live in when I'm a podcast host for CULTUR=D.
Otherwise drawing ridiculously detailed maps of worlds and playing with my kids while testing cookie recipes.
Sheeraz Gulsher
// Co-Founder, People Like Us
Sheeraz Gulsher is the co-founder of People Like Us, an award-winning not-for-profit championing ethnic minority professionals across journalism, marketing, communications and the creative industries. Since founding PLU in 2019, Sheeraz has taken the organisation's campaigns to Parliament, won a Cannes Lion, and helped secure the UK Government's commitment to ethnicity pay gap legislation. He is proudest of the community PLU has built along the way.
Yasmin Ali
// Poet and Writer, Y.A Poet
Yasmin Ali, also known as Y.A. Poet, is an award-winning writer, poet, spoken word artist, lyricist, and International Slam Champion. A powerhouse performer renowned for delivering the kind of poetic lyricism that immediately captivates an audience, Y.A’s words transcend beyond expectation deeming her to be one of the most highly sought after spoken word artists on the UK scene.
From international stages to grassroots spaces, Yasmin has built a reputation for commanding rooms through advocacy, teaching, and community healing, challenging stereotypes, systems and misconceptions through her artistry.
Globally recognised for her work on the #NameTheBias campaign, her writing has received accolades including a Cannes Lions Bronze Award and multiple international creative honours.
A trailblazing voice for British Bangladeshi and South Asian female creatives in the UK whether performing in intimate spaces or commanding global platforms, she delivers spoken word that lingers long after the mic drops.
Joy Osinloye
// VP of Customer Success, CreatorIQ
Jane Harper
// Communications and Digital Engagement Director, Shisedo
Jini Sanassy
// Head of PR, Space NK
Desh Govender
// CEO, Studio 545, (ex CMO L’Oreal Luxe, TikTok Africa)
Deshnie Govender is an ex-L’Oréal Luxe CMO and former TikTok marketing leader, now Founder and CEO of Studio 545, a culture intelligence studio helping emerging markets brands grow by shaping the future of attention, influence and culture.
An emerging markets marketing leader, Deshnie has built her career across some of the world’s most influential brands and platforms, with experience spanning luxury beauty, technology, FMCG, media, creators and culture-led growth across Africa, EMEA and global markets.
At TikTok, Deshnie was Head of Marketing for Sub-Saharan Africa, helping shape the platform’s growth, brand presence and creator ecosystem across the region before moving into the global marketing function, where she worked across market and brand initiatives in multiple regions. At L’Oréal Luxe South Africa, she served as its first Chief Marketing Officer, leading marketing across a portfolio of luxury beauty brands including Prada, Armani, Yves Saint Laurent Beauty, Lancôme and Valentino, and bringing together brand strategy, digital transformation, retail experience, creator ecosystems and cultural relevance.
Through Studio 545, Deshnie helps brands and agencies build cultural fluency, creator ecosystems and modern content capability for the markets shaping the future of attention and influence.
Her work sits at the intersection of culture, influence and modern brand building, with a particular focus on how global brands grow in emerging markets. She has been recognised as an Advertising Week Future is Female winner and has served as Chair of the IAB Bookmark Awards, as well as a judge for leading creative and effectiveness awards including the Effies, Loeries and AB InBev CreativeX.
Deshnie also hosts a Marketing Masterclass series on YouTube, featuring conversations with global marketers, cultural leaders and creators, including Gary Vaynerchuk and Grammy-nominated artists such as Fireboy DML.
Krum Dzhermanov
// Director Client Strategy, impact.com
Krum is a content creator who is passionate about menswear, travel and lifestyle. Being himself a full-time working professional in London, his content focuses on finding beauty in the everyday, as he inspires his followers to dress intentionally with minimal effort through a combination of relatable videography and editorial photography. Besides his take on menswear he also shares his travel and lifestyle experiences following the same content style and voice, which appeals to an audience across different industries.
As a result, he has gained a wide breadth of experience partnering with brands across multiple sectors, most notably Abercrombie & Fitch, Amazon, Barbour, Bell & Ross, Mazda, LG, The Dalmore, Jack Daniels. Besides his work as a creator, he is also the Director, Creator Consulting at Impact.com, which makes him a great resource for all things influencer marketing given his close relationship with some of the most influential brands in the space who use Impact.com's software for their creator partnerships.
Manal Saho
// Regional Sales Director, Preciso
Manal is an experienced digital marketing professional with a proven track record in driving growth and customer retention at leading e-commerce companies. As Regional Sales Director at Preciso, she is responsible for executing the company’s sales strategy, selling the benefits of Preciso’s bidding platform to media agencies, e-commerce businesses and digital marketers, who leverage it to run efficient and effective programmatic advertising campaigns.
Prior to joining Preciso, Manal was responsible for creating and running a number of loyalty programmes in the retail and hospitality sectors for Lyoness Europe AG, and myWorld LLC.
Andy Squire
// Regional Lead, EMEA, Brave Browser & Search Engine
Andy Squire is Regional Lead at Brave, heading up the search engine ad platform. Andy has worked in digital media for two decades, operating as a commercial lead across publishers, SSPs and DSPs. Prior to joining Brave, Andy was Commercial Director, EMEA at RainberryTV, launching the linear and VOD platform in Europe. Other roles include UK Sales Director at the international customer insight and next-generation programmatic media activation company Audience Store, Programmatic Lead, EMEA at publishing platform Flipboard, and VP Programmatic Sales at the programmatic company Unruly.
Caro Wagner
// Client Strategy Lead, EMEA, GumGum
Carolin offers over 12 years of expertise garnered within Europe’s premier media hubs. An Austrian native raised in London, she bridges the gap between Continental European market nuance and the high-velocity strategic landscapes of the UK and Benelux.
After honing her craft at Wavemaker and Dentsu in London, Carolin spent seven years at Publicis in Amsterdam. There, as Strategy Director, she was instrumental in unifying Brand, Creative, and Media strategies for a portfolio of local and global clients. Driven by a desire to pioneer the next chapter of digital advertising, she joined GumGum two years ago. Now based in London, she leads the EMEA Strategy Team, helping brands harness contextual intelligence and creative excellence to deliver meaningful, lasting impact.
Suzanna Chaplin
// CEO, esbconnect
Suzanna is CEO of esbconnect, a role she assumed when she led a management buyout of the company in 2003, after almost nine years with the firm. Since then, she has transformed esbconnect from a legacy email marketing company into a strategic data and technology business that’s helping brands overcome today’s marketing challenges, while remaining centred on email.
Suzanna’s vision was to recognise that the humble email address is the passport to the internet – a critical piece of information can be used to identify real individuals online, irrespective of the device or platform they are on. In doing so, it can be used as a central identifier across digital and offline channels. Suzanna is steering the company’s evolving suite of products and services through the cookieless marketing ecosystem - helping brands to achieve KPIs across social and programmatic environments, thanks to first-party data strategies fit for the modern age. Since taking on the role of CEO, Suzanna has also transformed how the company operates, investing vast amounts of time in helping people think, sell and approach the business differently, and instilling in the team the confidence to challenge clients and deliver real value. She also continues to work closely with the tech team on product and market innovation. Prior to esbconnect, Suzanna spent just over five years at Freemax Media, working on lead generation and business development by building in-depth partnerships across Freemax Media’s in-house brands. Suzanna also managed and grew Freemax Media's expansion into overseas markets, including Denmark, Italy and Spain, and built and managed a diverse portfolio of accounts across many different verticals, including Land Rover, Halifax, House of Fraser and Achica.
Claire MacArthur
// Landscape Designer, Studio MacArthur
Claire MacArthur is founder and creative director of Studio MacArthur, an award-winning landscape design practice specialising in regenerative landscapes, planting design, and complex residential and heritage projects across London and the UK. With more than 20 years of experience, Claire is recognised for creating landscapes that seamlessly integrate architecture, ecology, planting, and outdoor living from refined urban courtyards and country gardens to strategic masterplanning and complex conservation projects. She is particularly known for her expertise in soil health, construction, and the long-term resilience of planted environments. Claire has collaborated with leading architects, developers, and multidisciplinary teams on high-specification residential and commercial work, including three award-winning Chelsea Flower Show gardens with Big Green Egg and Nicola Harding & Co. Her work blends strong aesthetic vision with rigorous technical delivery to create landscapes that are both beautiful and enduring. Alongside her design practice, Claire is also a senior tutor at the Inchbald School of Design and a member of the team overseeing the stewardship of Kensal Green Cemetery, a Grade 1 registered landscape and, as such, one of Britain’s most significant historic landscapes. Her approach combines craftsmanship, ecological intelligence, and a deep belief in creating beautiful landscapes that enrich daily life and support biodiversity.
Can Akar
// Marketing Director, EMEA, Uber
Mark Sinnock
// Global Chief Strategy, Intelligence and Innovation Officer, Havas
Mark is Havas’ Global Chief Strategy, Data and Innovation Officer. He has 25+ years of experience working for clients directly, as well as working for a range of different agencies, both in the UK and abroad. Mark is a recognised agency leader and has senior experience developing insights for clients across a range of industries and geographies – from mobile technology to telcos; from airlines to beer brands, automotive to apparel and from insurance to government work.
Lea Karam
// Behavioural Scientist, Founder + CEO, Mindscope
Named a “pioneer in behavioural science” by Campaign and recognised by Marketing Week, Lea is the Founder and CEO of Mindscope, an innovation lab applying behavioural science to modern marketing and business challenges. Mindscope have pioneered behavioural science labs for global brands, helping organisations uncover emerging behaviours and growth opportunities. With a mission to make behavioural science creatively accessible, their work translates human complexity into actionable strategies for clients including TikTok, Google, Amazon and the BBC, alongside speaking at leading industry events such as Cannes Lions and SXSW.
Hussain Manawer
// Poet, Author + Spoken word artist
Jordan Peters
// Senior Director, Marketing Partnerships, EMEA, Netflix
Nicky Bullard
// Founder, ELEVATOR
A multi-awarded writer, Nicky is also a regular judge and President on local international creative awards juries and has been named one of Campaign’s Agency Leaders of the Year, as well as featuring in the publication’s top 20 Advertising Creatives list consistently over the last decade.She was also the first creative woman to chair a UK marketing agency, two years later being promoted into the European Chair role.Nicky has been named an Ad Age Woman of Europe and has featured in the Financial Times HERoes list 3 times. Having finished a 3 year stint as CCO at MullenLowe Group UK, Nicky has launched - what she describes as -‘the antidote to the UK industry’s pitch pain’.Elevator, the only creatively-led UK intermediary; which as its name suggests is superfast.She’s also still judging, writing and speaking at wonderful events like this.
Kenyatte Nelson
// Chief Strategy & Customer Officer, Co-op
As Co-op Chief Strategy & Customer Officer, Kenyatte is responsible for delivering group and business unit strategies that enable profitable growth across our Co-op. He also works, pan Co-op, to deliver the creation and communication of compelling member and customer propositions that deliver profitable membership growth.
He is responsible for Marketing & Communications, Membership & CRM, Partnerships and Community Engagement.
Prior to joining Co-op, Kenyatte spent time at NBrown, Missguided and The Very Group where he held Exec and Operating Board roles as Chief Marketing and Customer Officer and is a Non Executive Director of the British Retail Consortium.
Before moving to the UK, he spent 16 years at Procter & Gamble in various general management roles across the Americas and EMEA
Elliot Moss
// Partner, Chief Brand Officer, Mishcon de Reya
Elliot is a Partner and Chief Brand Officer, with overall responsibility for brand, marketing, communications, client relationships, product development and new business.He worked for Leo Burnett for 12 years, joining as a management trainee in London. Elliot ran local, international and global client business and was on the Management Board of the London Office. He also worked in Mumbai and Mexico City. Elliot became Managing Director of Leagas Delaney in 2005 and in four years he helped the business to grow by 40%. Until 2018 he was Chairman of Bee Midtown the business improvement district for three years, as well as Deputy Chairman and a Board member of the London Chamber of Commerce for several years. He was named one of 2023's Trendsetters and Trailblazers in a new report from Storians, B2B Marketing and RHR International, was selected in 2019 to be one of the 50 Leading Lights of Kindness and Leadership and was also the first non-lawyer to be named the FT's ten most innovative individuals in the legal industry and most recently was selected from almost 1,000 people featured over the past 20 years, to be part of the FT Innovative Lawyers 20 Year Intrapreneurs list 2025.Currently he is an adviser to Kidswear Collective - a platform business in pre-loved kids luxury fashion, a Trustee of World Jewish Relief, a Judge for the Inspirational Women in Law awards and sits on the LSO Development Board. He has presented Jazz Shapers since 2012 interviewing founders on Jazz FM and BA High Life.
Parisa Parmar
// Senior Creative Strategist, Attachment
Parisa Parmar is a Senior Cultural Strategist at Attachment, a global entertainment and culture agency that believes people buy people.
For more than 10 years, she has helped brands harness the power of talent, entertainment and culture to build relevance, resonance and cultural impact. Her work spans celebrity and influencer partnerships, cultural strategy, audience insight and entertainment marketing, advising brands on how to create connections that audiences actively choose to engage with.
Passionate about the intersection of fandom, influence and human behaviour, Parisa helps brands understand not just what's happening in culture, but why it matters.
Emma Sexton
// Founder, Inside Out
Jonathan Wicks
// Creative Director, The LEGO Group - Our LEGO Agency
From global campaigns like ‘Rebuild the World’ to creator-led storytelling, partnerships such as LEGO Star Wars, and campaigns that inspire the next generation of preschool builders, Jon Wicks has spent the last seven years helping shape how The LEGO Group shows up in culture through immersive experiences, content and campaigns.
Elfried Samba
// CEO & Co-founder Butterfly Effect | Ex-Gymshark Head of Social (Global), Butterfly Effect |
Elfried Samba is the Co-Founder and CEO of Butterfly Effect, a community-centric marketing agency helping brands grow through community-driven marketing, culture, and creativity. As Global Head of Social Content at Gymshark, he helped scale the brand’s fitness community from 1.5 million to over 20 million followers, contributing to its rise to a £1.4 billion valuation alongside giants like Nike and Lululemon. In its breakout year, Butterfly Effect partnered with Netflix, Bumble, McDonald’s, and Square, establishing itself as a go-to agency for culturally relevant, community-led campaigns. Over the past five years, Elfried’s personal LinkedIn has become the second most engaged account on LinkedIn (Globally), generating 500M+ impressions, 9M+ engagements, and 385K+ followers — setting a new benchmark for personal brand-led growth on the platform.
Guillaume Furminger
// Executive Creative Director, Brand Potential
Guillaume Furminger designs brands as living, connected experiences. Over the past 20+ years he’s helped bold organisations like Uber, Nike, Patagonia, ASICS and Canyon rethink how they show up across screens, stadiums, cities and commerce. In this session, he’ll explore how to reboot a legacy league like PREM Rugby for entertainment‑driven modern fans without losing the rituals and edge that made people care and love the game.
Rob Calder
// Chief Growth Officer, PREM Rugby
Rob Calder is Chief Growth Officer of Premiership Rugby, leading the league’s rebrand to “the PREM” to attract wider, younger audiences. Previously Commercial Director of cricket’s The Hundred, he helped launch the competition in 2021 and drive more than £500m from franchise sales. Rob has also held senior marketing roles at Kopparberg and Heineken and is a seasoned public speaker, regularly interviewed across major media and press.
Clémence Blum
// Director of Partnerships and Marketing, The Malachite Group
Clémence is Director of Marketing & Partnerships at TMG, the live entertainment company that celebrates African music and culture. She joined TMG in January 2025 to oversee all commercial streams of the company (partnerships, marketing and business development). She previously worked at Universal Music Group as VP of global partnerships where she was responsible for developing the brand partnership activity across the world.
Tsidi Dagadu
// Business Development Manager Africa and Middle East, Hennessy
Tsidi Dagadu is the Business Development Manager for Africa and the Middle East at Hennessy, part of Moët Hennessy (LVMH), where he leads strategic growth and market development across key regions.
With over a decade of experience in marketing, brand building, and commercial strategy, Tsidi has progressed through multiple roles within Moët Hennessy, including Brand Manager and Brand Advocacy & Communities Engagement Manager, building deep expertise in driving brand equity and consumer engagement across African markets.
Marc Guldimann
// CEO & Co-Founder, Adelaide
Marc Guldimann is the founder and CEO of Adelaide, the industry leader in attention-based media quality measurement. Adelaide puts evidence-based measurement into practice using AU, an omnichannel metric proven to measure media quality more accurately than existing verification metrics.Before creating Adelaide, Marc founded Parsec, the first marketplace to sell media based on time spent. He also served as the founding CEO of Enliken and Spongecell. Prior to his career in digital media, Marc worked in the wireless network security industry, where he developed the first virus filter for wireless networks. A graduate of Carnegie Mellon University, Marc holds a degree in Social Decision Sciences.
Paul C. Brunson
// Host & Relationship Expert, FlightStory
Paul C Brunson is a global relationship expert and coach, author, speaker and host.With a global platform spanning television, podcasts, and bestselling books, Paul helps individuals navigate their past to take control of their future, empowering them to build the healthy, fulfilling life they deserve.Recognised globally for his expertise in relationship counselling, matchmaking and personal development, his roles as co-host on the twice BAFTA-nominated Married at First Sight UK and Celebs Go Dating, in addition to his contributions as a relationship expert on Lorraine, highlight his influence on contemporary discussions about love and partnership.Holding the position of Global Insights Director for Tinder, Paul C. Brunson is a key player in shaping the future of online dating. He earned endorsement from Oprah Winfrey for his impact co-hosting the world’s largest social experiment on relationships, Lovetown USA, on the Oprah Winfrey Network, where he highlighted how love can positively change entire communities.His entrepreneurial ventures, including founding and selling a matchmaking agency, investing in Sutton United Football Club and Bay Atlantic University in Washington DC, along with his role as a USA TODAY columnist, underscore his adeptness at integrating relationship wisdom with business acumen.In 2025, he joined the cast of the Netflix entertainment series Cheat: Unfinished Business with Amanda Holden, where he guided couples through the complexities of infidelity.His no 1 podcast We Need To Talk, launched in late 2024 and in its first 12 months, WNTT has gained over 600M total views and listens across all platforms, attracted over 1.2M followers across Instagram, Facebook, TikTok and YouTube and receives 2M unique viewers a month. The show has quickly become a platform for powerful and often-avoided conversations, earning praise for its emotional depth and insights and recognised as Europe’s fastest growing relationship-focused podcast.Paul has published three books; It's Complicated (But It Doesn't Have to Be): A Modern Guide to Finding and Keeping Love, published in 2012, followed by Find Love in 2024 and its sequel Keep Love in 2025. His first UK tour "Love Better," offered sold-out audiences an interactive experience based on his "Make Space Method" aimed at helping people create deeper, more authentic connections.Paul is the founder of "Give Love, Build Hope," a non-profit organisation focused on transforming schools in the Caribbean.
Kate Mellett
// EMEA Head of Creative Strategy, Snapchat
Kate Mellett is Head of Creative Strategy EMEA at Snap Inc., where she has spent a decade developing creative and AR strategy for major global brands including Nike, Uber, McDonald’s, and Sky, helping shape innovative campaigns and brand experiences on the platform, before progressing to lead Creative Strategy across the EMEA region.Alongside her work at Snap, Kate has also been recognised externally as a BBC Glow Up guest judge and industry speaker.Prior to joining Snap, Kate built more than 20 years of experience in marketing and creative strategy, working at some of the world’s leading agencies including 4Creative, VCCP, and Mother. Throughout her career, she has received numerous industry accolades, including a Cannes Lions Cyber Gold award for Foot Locker’s Sneakerpedia campaign.
Tom Ridges
// CEO & Founder, Herdify
Tom Ridges is Founder & CEO of Herdify, a behavioural science software platform used by brands to help them grow by harnessing real-world word-of-mouth.After 20 years working with data, including roles at Microsoft, Tom became increasingly interested in how influence moves between people.That led to Herdify, a platform built on network theory, behavioural science, and AI that identifies where word-of-mouth is already building in the real world, helping organisations focus their marketing where it will have the greatest impact.He often speaks about herd mentality, social influence, and why five connected customers can be more valuable than ten isolated ones.
DJ AG
Kim-lin Capes
// A&I Community and Loyalty Manager, L’Oréal
Kim-Lin Capes is the A&I Community Lead at L’Oréal UK, where she leads the strategy and development of L’Oréalistar in the UK. She also oversees conversation management leadership and owned social strategy, helping to drive meaningful consumer engagement and community growth for the CDMO team.
Tom Stephens
// Creative Director, SAMY
Tom Stephens is Creative Director at SAMY UK, leading a studio team that makes social-first branded content and brand films, including a near-decade-long creative partnership with The North Face.
Myrthe Mertens De Vry
// Social Media Manager EMEA, The North Face
Social Media Manager at The North Face EMEA
Alex Reeves
// Managing editor, EMEA, Little Black Book
Alex has been on the Little Black Book editorial team since 2017, but has been writing about advertising since 2012. Former editor of UK commercial production publication The Beak Street Bugle, what began as a career covering the craft side of the British industry broadened significantly when he joined the global platform of LBB. He’s now managing editor for the EMEA region.A keen escapist, Alex tries to get as much time as he can away from screens, whether that’s tending to the veg he grows, cooking and fermenting said vegetables, or taking long walks while listening to pulp sci-fi audiobooks.
Lorenzo Fruzza
// Chief Design Officer, Havas London
Fresh out of Camberwell’s illustration BA and starting a promising career as a ‘visualiser’, Fruzza was destined to take the scenic route to Chief Design Officer. Following roles at AMV BBDO and Naked Communications, Fruzza joined Havas in 2016 – being promoted to Head of Design at Havas London in 2018 and then Chief Design Officer in 2023.During his time at Havas, he has played a pivotal role in evolving the agency’s offering, developing and launching BrandEx(pression) Design - a design-led discipline that embeds brand experience and expression at the core of its creative output and broadens the role of design across the business.His time leading the agency’s design thinking and output has yielded its most successful design awards era to date and, more importantly, helped broaden its offer with meaningful, design-led work. His portfolio spans Brand World development and identity systems for global brands, including Asahi Super Dry and Asda, alongside brand repositionings for The Open University, and identity platforms for the Department for Education, plus integrated design campaigns for social good such as The Black Plaque Project.
Samuel Sutton
// Head of Design, Dishoom
Samuel Sutton is Head of Design at Dishoom, the much-loved restaurant group rooted in the food, culture and visual world of Bombay, with fifteen restaurants across the UK.Most brand identities begin with a system. At Dishoom they begin with a story: a fictional founding myth, a moment in Bombay's history, researched in depth before a single visual decision is made. The typography, the colour, the murals, the menus, the print, the interiors, all of it follows from narrative rather than from guidelines.Samuel leads this process across every aspect of the brand, working in close collaboration with Dishoom's founders and drawing on archives, print ephemera, and the living visual culture of the Bombay street. His background in philosophy and aesthetic theory shapes a practice concerned above all with meaning and feeling.In an industry increasingly drawn toward efficiency, consistency, and the frictionless application of AI tools, Samuel makes a considered case for slowness, depth, and the irreducible importance of beauty.
Livi West
// Senior Copywriter, Dishoom
Livi West is Dishoom's Senior Words-Walli (Copywriter), leading the copy team behind the voices and stories of Dishoom and Permit Room.Over the past 17 years, she has built her career across publishing, marketing and hospitality, with experience spanning Oxford University Press, Jamie Oliver and beyond. She believes the best creative work begins with curiosity, collaboration and a clear strategy.At Dishoom, Livi and her team bring stories to life across new openings, menus, campaigns, digital experiences, products and events. She delights in undertaking deep research, teasing out stories and crafting words that build community, spark emotion and stay with people long after they've been read.
Ria Jaiswal
// Senior Brand Manager, Dishoom
Ria Jaiswal is Senior Brand Manager at Dishoom, where she looks after the creative planning and execution of seasonal campaigns across Dishoom and Permit Room. Her role bridges strategic brand direction and channel execution, ensuring campaigns are soulful, culturally-rich, and continuously capture our guest’s hearts and minds. Alongside this, Ria works on café openings, shaping launch narratives, visual storytelling, and immersive brand moments from concept through to execution.She is passionate about how humans interact with brands and creating worlds that make people feel something. She is drawn to brands that push boundaries, with a strong personal belief in building community, tapping into nostalgia as an emotional connector and bringing a little bit of silliness in!With experience across hospitality, lifestyle, fashion, and editorial brands in the UK and India, she brings a cross-cultural lens to building brands that are not only seen, but felt.
Fiona Wylie
// Founder & CEO, Brand Champions
Fiona Wylie is Founder & CEO of Brand Champions and a marketing leader with more than 20 years' experience working with global brands including British Airways, Nestlé and Pfizer. Recognised early in her career as a Marketing Week Rising Star and recipient of multiple innovation awards, she founded Brand Champions in 2018 on a simple belief: businesses perform better when guided by people who truly understand the realities of the client side.
Through Brand Champions, Fiona connects organisations with experienced marketers who collectively bring more than 250 years of client-side experience, helping businesses access the expertise, agility and support they need to solve challenges, strengthen capabilities and accelerate growth.
A champion of people-first leadership and talent development, Fiona helps brands accelerate growth, drive impact and solve complex resource challenges. She is known for building high-performing teams that combine specialist expertise with agile thinking, helping organisations access the capabilities they need to adapt, scale and succeed in an increasingly dynamic market. Fiona believes that when businesses invest in people, performance follows. Her perspectives on brand building, marketing leadership and modern partnership models have been featured across B2B publications including Marketing Week.
She is also the founder of House of Champions, a collaborative co-working space in Jersey designed to bring together entrepreneurs, creatives and business leaders to connect, collaborate and share ideas.
Rachael Pettit
// Consumer Marketing Director, Lloyds Banking Group
Martin Fix
// Technology Director, Star
Martin’s experience spans over 25 years, covering software development, IT and technology management as well as AI and machine learning. He worked in CIO and CTO positions in international companies and has built digital products with their underlying organizations repeatedly. Familiar with approaches like agile, waterfall and all blends in between. Strong technical background with focus on software, data science, AI and cyber security for both R&D and product development. Martin has successfully established ISO certifications, TISAX assessment labels and GDPR for multiple organizations.Well respected leader, coach and mentor with long standing experience of how to connect business and technical perspectives into successful solutions.
Ben Warner
// Co-Founder, Electric Twin
Dr Ben Warner is co-founder of Electric Twin, which builds synthetic audiences that let organisations understand and predict how their customers will behave, without the cost or delay of traditional research. He is also a Visiting Senior Fellow at LSE. A physicist by training (UCL), he became an early employee at AI unicorn Faculty before calling the 2019 UK general election to within one seat. He then served as Chief Adviser on Digital and Data to the Prime Minister, founding the No. 10 Data Science unit and leading the data response to Covid-19.
Michael Barber
// Innovation Lead, Virgin
Michael leads innovation across Virgin, putting the newest AI to work for Virgin companies and the customers they serve. From the foundation model platforms up, he partners with the best in AI worldwide to turn frontier technology into things people actually use.
James Tyrrell
// Senior Insight and Research Manager, Virgin
James Tyrrell is a senior brand, marketing and insight professional with extensive experience across senior roles at Barclays and Virgin. At Virgin, he has led the integration of synthetic audiences into the organisation, exploring how to further modernise how insight is generated and applied to strategic decision-making
Aaron Gibson
// Founder, CEO, Hurree
Aaron Gibson is the Founder and CEO of Hurree, an AI-powered data ecosystem transforming how businesses access and act on their data - delivering faster answers, better decisions, and no faff.Aaron's path into tech was anything but traditional. He launched his first company at 18, and sold his second before turning 23 - going on to scale and exit startups across edtech, gaming, and SaaS before building Hurree into a 45-strong team serving businesses globally.Beyond Hurree, Aaron is an active early-stage investor backing the next generation of mission-led founders, and hosts SaaSy AF - a podcast that goes beyond startup clichés to explore what it really takes to build, lead, and stay sane in today's world of business, tech, and culture. He's vocal about both the opportunities and risks of AI, and why the tech moving fast doesn't mean our values should.
Charlie Bell
// Senior Director, Solution Engineering, Contentful
Charlie Bell is Contentful's Senior Director of Solution Engineering, focused on sales and go-to-market strategy. He is a CMS industry veteran with over 20 years of experience in delivering cutting edge digital solutions to blue-chip organisations.
Laura Thornley
// Director of Field Marketing, EMEA, Contentful
Laura leads EMEA Field Marketing at Contentful, crafting bold, human-first brand experiences. With agency and in-house roots, she blends creative flair with commercial focus - ripping up the rule book to spotlight real voices, moments, and impact.
Stjepan Zelić
// CEO, Hypefy
Stjepan Zelić is the CEO of Hypefy.ai, an AI agent that enables brands to run entire influencer marketing campaigns with one prompt.In four and a half years, they’ve delivered over 1900 campaigns across 43 countries for 270 brands, including McDonald’s, Nivea, Doritos, dm, Joseph&Joseph, Philips, and Max Factor, boasting a 330% YoY growth.
Kay Munday
// Founder & Coach, Out The Box Speakers
Camealia Xavier-Chihota
// Marketing & Social Media Director, The Digital Voice
Smita Pillai
// RVP Customer Success, impact.com
Camilla Ray
// Planning Director, Nectar360
Sean Thomas
// Global Executive Creative Director, JKR
Hannah Pain
// Marketing & Menu Director, McDonald's UK&I
Luke Blackburn
// Head of Digital UK, PepsiCo
Luke Blackburn is a digital media and marketing leader at PepsiCo UK, focused on helping PepsiCo brands build stronger consumer connections across paid media, owned channels, CRM, first-party data and retail media. His work sits at the intersection of media effectiveness, digital transformation and consumer engagement, with a focus on turning emerging capability into practical business value.
At PepsiCo, Luke has led work across digital media in-housing, first-party data activation, creative effectiveness, discoverability, AI-enabled marketing workflows and platform partnerships. He is particularly interested in how brands can move beyond short-term campaign thinking and build more useful, connected digital ecosystems for consumers.
Luke brings a practical perspective on the future of marketing: how brands can use data, technology and creativity without losing sight of the human behaviour behind it.
Heather Dansie
// Insight and Research Director, Newsworks
Christian Johnston
// Founder, AMT
Satej Sirur
// CEO & Co-Founder, Rocketium
Satej Sirur, the CEO of Rocketium, boasts an illustrious 20-year career crafting innovative software products, honed through his roles as an early team member at tech giants Microsoft and AWS. Fueled by a passion for automating mundane tasks and a relentless commitment to pushing creative boundaries, Satej finds daily inspiration at Rocketium. Additionally, Satej was named one of RETHINK Retail’s Top AI Leaders in Retail for 2025, which celebrates the individuals and companies pioneering the integration of artificial intelligence within the retail sector.Beyond his professional prowess, Satej's personal world is enriched by the delightful chaos of five feline companions and the boundless joy brought by his two children. An avid globetrotter, he has traversed the landscapes of 25+ countries, harboring a special affection for the enchanting beauty of Peru.
Ilona Wylie
// Independent Creative Lead, Colgate Palmolive Europe
Ilona is an experienced art director & designer with more than 20 years advertising, design & digital expertise in both an agency and in-house worlds. A true all-rounder, she can turn her mouse to a range of things: from overseeing designers and artworkers, conceptualising and designing, delivering a website start-to-finish, advising clients on their brand, to prepping something for print or overseeing a shoot. Since 2020, Ilona has been assisting The Content Studio at Colgate-Palmolive with both vision and execution: managing and directing art shoots, designing master creative assets, and overseeing large-scale rollouts across our European hubs — providing strategic design counsel to ensure a world-class digital shelf. Ilona's mission is to balance creative excellence with rigorous brand integrity, while incorporating her passion for integrating AI into evolving workflows.
Joe Guindi
// Creative Strategy Lead, StackAdapt
Joe Guindi is the Creative Strategy Lead (EMEA) at StackAdapt, where he sits at the intersection of creativity, technology, and performance marketing. Starting his career in graphic design, Joe has spent the past decade helping brands create advertising that not only looks great but delivers results. Today, he works with leading agencies and advertisers across EMEA to shape creative strategies for multi-channel programmatic campaigns, turning audience insights and business goals into impactful brand experiences.
Dean Harris
// Head of Co-op Media Network, Co-op
Dean Harris is Head of Coop Media Network, where he leads the UK's first convenience retail media network and Coops growing OOH media position.With over 15 years' experience across advertising, loyalty, media and strategy, helping brands to connect with shoppers through data led media solutions that unlock the power of convenience and deliver measurable business outcomes.
Tom Priestman
// Director of Client Services, Nectar360
Tom Priestman is Nectar 360's Director of Client Services, overseeing all FMCG Retail Media partnerships. With a passion for Marketing, Media, and Data Driven Strategies, Tom is working with brands to accelerate their Retail Media journey and drive measurable business impact. Prior to joining Nectar 360, Tom most recently led the FMCG team at Meta after spending 6 years managing some of the largest Global and UK FMCG partnerships through the evolution of Social, Mobile, and AI. Prior to Meta, Tom worked client side spending 6 years with Colgate-Palmolive, predominantly in the US, driving digital marketing evolution for their North America Division, notably across search, content, and eCommerce.
Jean-Paul Schmetz
// Chief of Ads, Brave Browser and Search
Jean-Paul Schmetz is Board Observer and Chief of Ads at Brave, heading up the company’s browser and search engine monetization. A digital veteran, he's been building tech companies since 1995 - once of which, Cliqz, eventually became Brave Search. Jean-Paul also serves as MD of digital privacy company, Ghostery, which builds products to protect, educate, and empower users to take back control of their online experiences. In 2008, he founded Cliqz, which developed digital key technologies as a European alternative to the market-dominating US platforms. These included independent search engine, browser and privacy technologies as well as new techniques for responsible advertising and statistical data collection.
Pete Wallace
// GM, GumGum
Peter Wallace is General Manager for EMEA at GumGum. Peter has been at the forefront of shifting trends in the digital media industry for over 15 years: he led a team of digital specialists at behavioural planning agency Total Media and quadrupled revenue at audience data platform Eyeota before entering the brave new world of contextual advertising at GumGum six years ago. During that time, he has seen the business grow exponentially through both organic growth and acquisitions to now being the global leader in its space.
Matt Butts
// Head of Marketing Science, Samsung Ads Europe
Matt Butts is Head of Marketing Science at Samsung Ads Europe. He leads a client-facing ad measurement & insights team helping brands and agencies make smarter decisions in the fast-moving world of CTV, underpinned by Samsung's unmatched first-party ACR dataset & best-in-class measurement solutions.With over a decade of measurement leadership across multiple regions, Matt has built and scaled measurement capabilities and learning frameworks for brands spanning the US, EMEA, and JAPAC, with major contributions at Viacom, Pandora/SirusXM, Spotify, and WeTransfer prior to Samsung Ads. Additionally, Matt has been a regular voice at industry events and panels including IAB Europe, MAD//Fest, and OMR. He has also hosted webinars and masterclasses focused on measurement fundamentals, best practices and thought leadership, especially for emerging channels.
Kirsten van Rooyen
// Strategy Director, GAIN
Kirsten van Rooyen is the Strategy Director within GAIN’s Performance practice. A passionate marketing strategist, she specialises in transforming complex business challenges into creative, data-driven solutions.Previously Director of Marketing Strategy at Superside, Kirsten brings wealth of experience spanning digital strategy, team leadership, and integrated growth. Throughout her career, she has partnered with a diverse portfolio of leading global brands, including Booking.com, Vimeo, Palo Alto Networks, and Giesecke+Devrient.Above all, Kirsten thrives on building enduring client partnerships. She is adept at connecting the dots between creativity, data, and technology to unlock tangible commercial value.
Ginny Nackvi
// Brand and Creative Director, Dishoom
Creative and Brand Director at Dishoom, where I lead the brand, creative and storytelling behind one of the UK's most distinctive restaurant groups. I head an in-house team of designers, copywriters and brand managers, bringing strategic rigour and genuine craft to every touchpoint. Over eleven years, we've opened 12 restaurants, written an award-winning cookbook, pressed a vinyl LP, and built a body of work that reaches well beyond the hospitality category. I believe the best brands earn their way into people's lives through outstanding creative, design and culture – all the good stuff! I'm at my best where commerce and creativity become natural bedfellows, and where a brand is built to mean something, not just sell something.
Dawn Spencer
// CEO, Founder, Working in The Wild
Dawn Spencer is a former Managing Director and Chief Marketing Officer, with over 20 years’ progressive experience in the FMCG food and beverage industry, including leadership roles with Coca-Cola and Kerry Group.
Known for building and transforming iconic brands, launching challenger brands and leading large cross-functional teams, Dawn has held senior marketing, commercial and operational roles across business units, factories and complex organisational systems.
Today, Dawn is an executive coach, board advisor, trustee, and Founder and CEO of Working in the Wild. She fuses real-world business leadership with coaching to support senior leaders, teams and organisations as they navigate complexity, transformation and change.
Amelia Sordell
// Founder, Klowt
Adele Lewis Bridgeman
// Founder, Talent in Residence
Adele is an award-winning People Leader and Founder of Talent in Residence, a consultancy working with cross-sector businesses including agencies, brands, charities and trade bodies, to ensure their strategic business plans are matched by the right talent strategy and execution.
With a career spanning in-house leadership and agency-side recruitment, Adele has led Talent Acquisition teams at LBG Media Group, The Marketing Store and WPP Media, bringing both commercial rigour and deep sector knowledge to the hiring decision making process. Her expertise lies at the intersection of business growth and talent — combining recruitment marketing, search techniques and strategic people planning to help Leaders and Founders drive their businesses forward.
A WACL Talent Award Winner 2026, Media Leader Future 100 Club 2025 and Top 50 Black Female Gamechanger 2025, Adele is a regular keynote speaker, panellist and opinion contributor on the topics of talent, workplace culture and workforce planning.
Dipti Shah
// Founder, Conscious Rebel Leadsership
Founder of Conscious Rebel Leadership, Dipti Shah is a leadership coach and fractional Chief People Officer working with founders, boards and senior leaders navigating growth, complexity and culture change.
With 20+ years of senior leadership experience in fast-paced creative industries, she brings lived, inside-the-system insight into how culture is actually shaped , not just how it’s talked about.
Her work goes beneath surface-level leadership development, exploring the unseen patterns, dynamics and behaviours that influence how leaders show up, decide and relate.
She helps leaders build people-centred, values-led cultures without losing pace, clarity or themselves.
Her philosophy: lead with a conscious heart and a rebel mind.
Lisa Mandell
// Founder, Jolt
Louise Watson
// VP, Global Technology, Propeller Group
Anthony Lawson
// Commercial Strategy & Enablement - Retail Media, Deliveroo
Ian Maskell
// CEO, PECORINO Group
Ian Maskell is Founder of PECORINO Group and former Global Vice President of Marketing for Unilever Ice Cream, with more than 30 years' experience leading innovation, brand strategy and marketing across Europe and Asia. During his career at Mars and Unilever, he helped build some of the world's most iconic consumer brands, including Magnum, Ben & Jerry's, Dove, Snickers and M&M's.
Having spent over 15 years living and leading businesses in China, Ian has witnessed first-hand how technology, consumer behaviour and entrepreneurial thinking are reshaping the way brands innovate. Today, he advises global companies, start-ups and investors on innovation, growth strategy and the future of marketing, with a particular focus on how organisations can combine deep consumer insight with greater speed and agility in an AI-enabled world.
Katie Moreton
// Shopper Marketing Director, The Magnum Ice Cream Company
Katie Moreton is Shopper Marketing Lead for The Magnum Ice Cream Company UK, where she leads shopper marketing and retail media activity across some of the world’s most iconic ice cream brands, including Magnum and Ben & Jerry’s.
With extensive FMCG experience, Katie specialises in the intersection of brand building, shopper marketing and retail media. She is passionate about turning consumer and retailer insights into campaigns that drive growth, strengthen brand equity and deliver measurable commercial impact.
Her experience provides a valuable perspective on how global brands can use retail media and shopper marketing to stay relevant, build stronger consumer connections and succeed in an increasingly competitive retail environment.
Rebecca Göckel
// CEO & Co-Founder, NOMOO ice cream
Rebecca Göckel is the Co-Founder and CEO of NOMOO, one of Europe’s fastest-growing challenger brands in ice cream. She has spent the last eight years proving that great brands are built at the intersection of product obsession, community, and commercial execution.
From pitching retailers and raising capital to building a brand consumers genuinely love, Rebecca has led NOMOO from startup concept to international shelves and millions of products sold. Today, she shares candid insights on brand building, entrepreneurship, female leadership, fundraising, and what it really takes to scale a consumer brand in a crowded market.
Her mission: build brands that people remember, talk about, and come back to.
Harry Angers
// Local Store Marketing Manager, Costa Coffee
Harry Angers is the Local Store Marketing Manager for Costa Coffee, where he leads the strategy and delivery of local marketing for hundreds of new and refurbished stores across the UK.
In his role, Harry leads a small but mighty team with one simple goal; to help get the nation’s favourite coffee shop into the heart of the communities it serves.
With over a decade of experience in retail and hospitality, Harry has built a strong track record across brand, communications, creative strategy, and campaign execution.
Harry will join Fiona Wylie, CEO of marketing agency Brand Champions, for a fireside conversation titled: “Made with Heart, Won with Coffee: The Human Touch on the High Street”. Together they’ll explore how national brands can build genuine community connections at store level, using the Brand Champions and Costa Coffee partnership as a real-world example.
Stanley Oyovota
// Digital Media & Shopper Analytics Manager, Co-op Media Network
Stanley Oyovota is a Digital Media & Shopper Analytics Manager at Co-op, where he is accountable for the financial performance of Co-op Media Network's data and insight products.
In his role, Stanley leads data-media strategy, data partnerships, offsite channel decisions, analytics, and measurement, with the aim of driving profitability for the Network and business outcomes for advertisers.
With years of experience working with global and regional teams on the brand, agency and platform side, across different marketing functions, Stanley's career is currently at the intersection of retail, consumer data, media, and digital.
Helen Cutmore
// Global Marketing Director, Bacardi
Helen Cutmore is a global marketing effectiveness and transformation leader at Bacardi. She leads enterprise-wide initiatives that help markets make smarter investment decisions and embed more effective ways of working at scale.
Her work sits at the intersection of brand and commercial strategy—focused on building capability and transforming how teams plan and invest across the organisation. She has led global programmes spanning Marketing Capability, investment effectiveness and customer marketing, enabling more consistent, scalable and impactful approaches to growth.
Helen has also held senior roles at PepsiCo, Britvic and De’Longhi, and is known for translating complex business challenges into clear, actionable decisions that deliver measurable business outcomes—from improving ROI to driving penetration and share growth.
Matthew Devitt
// Trade Marketing Manager, AB InBev
Jacque Chadwick
// VP Agencies & Clients, Commerce Media, Epsilon
Jacque has spent the best part of two decades specialising in media and agency partnerships, holding senior commercial roles at News UK, Hello!, Dazed, Haymarket and Immediate before moving into ad tech leadership at Teads and Ozone.
At Epsilon, Jacque is VP Agencies & Clients within the Commerce Media team, where she brings a combination of publisher-side experience and agency fluency to help clients uncover retail media success.
Simon Trewavas
// SVP Commerce Media, Epsilon
With senior roles at Google and RTB House behind him, Simon has built his career around a consistent focus: helping brands extract real value from their data and turn it into media that delivers.
At Epsilon, Simon leads the Commerce Media business, working with some of the UK's largest retailers and brands to build and scale retail media programmes grounded in first-party data, particularly as the market moves away from legacy targeting approaches.
Ryan Sasaki
// Chief Product Officer, Dash Social
Nadine Bourne
// Global Head of Social for Skincare and Fragrance, Charlotte Tilbury
Marukh Budhraja
// Global Head of Social for Colour and Complexion, Charlotte Tilbury
Allie Tarry
// Director of Development, Special Olympics Great Britain
Allie Tarry is Director of Development at Special Olympics Great Britain, the UK's largest provider of year-round sport and competition opportunities for people with intellectual disabilities. She leads partnerships, fundraising, marketing, communications and social impact, with a focus on building athlete-led campaigns and commercial partnerships that create value for brands while increasing visibility and inclusion. Prior to joining Special Olympics GB, Allie was Associate Director at Citypress, one of the UK's leading communications agencies, specialising in integrated campaigns and purpose-led partnerships.
Mrunal Bhagat
// Retail Media Lead, Pearson
Mrunal Bhagat is a Retail Media Lead at Pearson. Known as a decoder, she specialises in turning data into dollars — helping brands move beyond ROAS obsession into AI-led commerce strategies built around real growth, real metrics and real commercial outcomes.
Theo Gentilli
// Founding Partner, Warm Street
Charlene White
// Presenter, ITV News
Laura Wilshaw
// Editor, ITV News, ITN
Gill Huber
// Managing Director, Ingenuity+
Hannah Fisher
// Chief Marketing Officer, Saga
Fiona Spooner
// Managing Director, Consumer Revenue, Financial Times
Fiona Spooner is Managing Director of Consumer Subscriptions & Marketing at the Financial Times. With extensive experience in the media industry, particularly in digital transformation and subscription growth, she leads the FT’s global marketing organisation across the Reader Revenue Group. In this role, she is responsible for audience growth, marketing strategy and customer lifecycle across the FT’s global subscription portfolio, working across both B2C and B2B audiences to drive engagement, retention and long-term reader value. Her team also leads the evolution of the FT’s customer experience and marketing capabilities, supporting the organisation’s ambition to build a truly customer-centric subscription business that funds and champions quality journalism.
Prior to this, Fiona was Global Marketing Director, where she played a key role in shaping the FT’s reader revenue model and digital subscription strategy.
She is a Fellow of The Marketing Academy and is committed to giving back and using her skills for good; she helped to launch the FT’s News School initiative, is part of The School of Marketing mentoring programme and also sits on the Investment Committee for the Social Business Trust, the corporate board of trustees for the Teenage Cancer Trust and Great Ormond Street Hospital Charity’s marketing & advertising advisory board.
Phoebe Barter
// Group Brand Director, Aviva
Kate Davies
// Marketing Director, Wildfarmed
Richard Bowden
// Chief Marketing Officer, Hostelworld Group
Tom Ollerton
// Founder, Automated Creative
Annie Gaddis
// Head of Marketing, Six by Nico
Liz O'Brien
// Head of Media Partnerships & Social, Allwyn UK - The National Lottery
Liz O’Brien leads media partnerships and social for The National Lottery. She’s on a mission to get younger audiences excited about the Lottery again - no small task, especially in a highly regulated industry. Expect big ideas, straight-talking, and a genuine passion for doing great work with good people.
Tom Hazelden
// Head of Brand, Planning and Content, easyJet
Hannah Mahony
// Social & Influence Director, VCCP
With more than a decade navigating the fast-moving world of social for brands, Hannah Mahony has helped the likes Virgin, O2, Compare The Market, Samsung, Dyson, White Claw, LVMH and Co-op cut through noise whether it be creatively, strategically or tonally. As Social and Influence director at VCCP, she has become a go-to for influencer activation and social cultural insight.Most recently she’s been rolling out Tinder’s influencer strategy, activating multiple social series, an always on approach plus one-off multi-influencer campaigns in tandem.
Ben Wardle
// CEO, UK, Exposure
As CEO of Exposure UK, Ben is responsible for vision and growth of the agency. As an AI evangelist, Ben has helped build internal expertise with the development of a stand alone division - Exposure AI. The creative studio supports a number of the agency’s global clients in effectively navigating and maximising the benefits of AI in the creative process.
Red Godfrey
// VP of creative and marketing, Nordstrom
A Visionary Brand & Creative Executive with extensive experience leading omni-channel creative vision, strategy and execution for global and retail brands. Proven ability to deliver innovative and culturally relevant marketing solutions across all customer touchpoints digital and physical. Exceptional leadership in guiding in-house creative teams and collaborating with top-tier agencies to achieve impactful, brand-defining work. Strong Strategic and Business skills able to align creative direction to deliver against long and short-term objectives, shifting business opportunities and commercial success.Broad Industry knowledge and experience in Marketing & Product with multiple operating models from accessible to luxury, lifestyle to athletic, Global wholesale, retail and omni-channel Fortune 500 companies.Proven track record of progressive management in:Large scale Global Creative Leadership across multiple functions and disciplines.Brand Management through Companywide Influence & Inspiration and Direct Line accountability.Campaign Advertising & Content Creation from conception & execution.Omni-channel Marketing, Digital & Analogue storytelling & e-commerce selling.Building and leading world-class In-house Agency teams and external agency Management.Lifestyle Product Direction & Development across Womens, Mens, Kids, Active, Home, Beauty.A ‘Maker/Creator’ at heart, who finds inspiration in all creative fields, is passionate about health/fitness, well-being and sustainability. Champions Brand and inspires community building to drive solutions and growth.
Alice Garton
// Global Marketing Manager, Asahi Super Dry
A strategic and passionate brand leader with over 12 years’ experience across the beverages and beauty categories, spanning a mix of both Global and Local roles. Currently leading the global equity agenda and communications development for Asahi Super Dry, Asahi Group’s leading power brand. Responsible for shaping and stewarding the brand world, ensuring consistent and distinctive execution at scale, while also focusing on cultural partnerships that can help deliver long-term brand growth.
Julie Austin
// Chief Commerce Architect, VML UK
Julie is Senior Director, Commerce & Experience at VML EMEA and Global Social Commerce Lead, responsible for driving omnichannel growth strategies across marketplace and social commerce. She focuses on delivering revenue and customer growth through digital transformation, experience design and performance-led marketing across global brands. With more than 20 years’ experience leading global e-commerce, marketing and retail teams, Julie has built a reputation for delivering large-scale digital and commercial transformation. She has operated at board level, leading multi-million pound end-to-end digital transformation programmes and international ecommerce expansion. At VML, Julie works across major global clients including Unilever, Colgate-Palmolive, TK Maxx, Nestlé and Diageo. She leads VML’s social commerce and TikTok Shop capability, helping brands unlock growth through integrated marketplace, content and social shopping strategies.
David Duffield
// GM, EMEA, Livewire
For the last 17 years David has been building successful direct and programmatic commercial teams for start-up and scale-up businesses. With expertise in branded content, social media and talent activations plus fluency in technology and programmatic David has been able to devise and execute commercial strategies in the continually evolving sectors of sport, entertainment and gaming. David's roles have seen him work in partnership with brands like Budweiser, Adidas, Nissan, Samsung and Nike to create and execute sport and gaming strategies. He has also worked closely with advertising platforms and rich media partners to maximise yield across a network of websites within represented portfolios.
Holly Clancey
// Brand Marketing Director, Runna
Holly is the newly appointed Brand Marketing Director at Runna, the personalised coaching app that helps runners reach their potential. She began her career as an agency planner and built a decade of strategic brand rigour across a broad range of categories, from FMCG to fashion and lifestyle. She became a brand leader at Nike in 2018, leading brand marketing initiatives at the intersection of sport and culture - from product launches to cultural activations and partnerships - with a focus on connecting with youth audiences. She has recently completed an MBA at the Berlin School of Creative Leadership - culminating in a thesis and a mission to de-shittify customer experiences. She lives in London with her husband, 5 year old twin boys and a dog, ensuring there is never a dull moment. At MadFest, she joins the panel to make the case that the internet’s enshittification isn't just a platform problem - it’s a brand problem too, and it’s time marketing started owning it.
Ben Richards
// Global Head of Experience, OLA, The LEGO Group
Ben is Head of Experience within Our LEGO Agency (OLA), the in-house creative and strategic agency at the LEGO Group. In this role, Ben helps shape the end-to-end experience vision for OLA, ensuring creativity, strategy, innovation and execution come together to deliver world-class brand and business impact globally. As part of OLA’s leadership team, Ben plays a central role in evolving the agency’s capabilities across brand, retail, shopper, digital, content and emerging platforms. He works cross-functionally to elevate the quality and effectiveness of communications and experiences—both online and offline—while helping OLA stay ahead of changing audience behaviours, technology advancements and creative possibilities. Ben brings deep experience from previous leadership roles, including Chief Experience Officer at VML London, as well as positions at GTB and in-house at brands such as Microsoft. His background spans experience design, creative transformation and connected ecosystems, enabling him to help OLA integrate innovation into every touchpoint of the consumer journey. OLA is responsible for driving communication and content experiences through the development and execution of global advertising campaigns from the LEGO Group, as well as bringing to life new media experiences and activating local tactics across the brand’s portfolio of play experiences, as it brings to life the LEGO Group’s brand mission of inspiring the builders of tomorrow.
David Shulman
// Global CEO, Havas CX, Havas
David Shulman is CEO of the Havas global CX network, leading more than 2300 professionals across 19 countries. Based in New York, Shulman is dedicated to crafting desirable experiences that transform brands, grow businesses, and make people’s lives better. He has unified the CX network’s vision, positioning Havas to capture a substantial share of the expanding global CX market. His leadership focuses on underscoring the significance of data, technology, transformation, human-centered design, and harnessing AI to develop actionable insights. With a career spanning more than 25 years, Shulman has held pivotal roles across client brands and agencies. He joined Havas from VML where he served as Chief Experience Officer, leading the agency’s experience practice. Prior, Shulman served as CEO of Organic, leading the agency’s transformation and being recognized by Gartner as a “Global Digital Agency to Watch”. Before Organic, Shulman was President at Wunderman where he united six agency brands and scaled the agency past $1B. He spent nine years at Digitas across the US and Europe including founding Digitas Detroit. Shulman started his professional career in brand strategy at Jaguar. Shulman has been named to Campaign’s “Digital 40 over 40” and recognized by Creativepool as a Top Global Influencer. He holds a B.A. from the University of Massachusetts and an M.B.A. from Amos Tuck School at Dartmouth College.
Eva Cremers
// 3D Artist & Director, Eva Cremers
Eva Cremers is a 3D Artist and Animation Director from the Netherlands, known for her bold, graphic CGI style and design sensibility. With punchy shapes and cheeky characters, she creates playful worlds that turn simple ideas into recognizable visual statements. Her signature characters and shapes translate seamlessly across mediums, from digital campaigns and large-scale murals to physical installations and apparel. She has collaborated with global brands including Youtube, Samsung, Apple, H&M and McDonald’s. Her work is built to command attention: direct, high-impact visuals that energize and leave you with a smile.
Martin Brown
// Director of Sales, StackAdapt
Martin Brown brings more than two decades of advertising and marketing technology expertise to the stage, with a career that spans London, Sydney and New York — giving him a truly global perspective on the industry's evolution. Having established himself in digital advertising across the APAC region, Martin returned to London to take on a senior role at Yahoo! UK before moving into the programmatic space at a pivotal moment in its development. As Vice President and Managing Director for DataXu across EMEA, he built high-performing teams and delivered market-leading programmatic solutions in close partnership with both brands and media agencies. His success in EMEA led to a move to New York, where he led DataXu's East Coast business and was appointed Senior Vice President of Global Sales — driving significant revenue growth and international expansion along the way. Following a period in technology strategy and consulting, Martin joined Adobe in 2018 as EMEA Lead for Adobe Alliances, specialising in Enterprise MarTech and helping some of the world's leading organisations navigate their marketing transformation. Today, Martin is Director of Sales for the UK at StackAdapt, where he continues to help brands and agencies unlock the full potential of modern advertising technology.
Harriet Phillips
// Co-Owner, I Am Female
Harriet Phillips is a bi-sexual brand expert and killer content specialist (with an affinity for alliteration). Now co-owner of I Am Female*, she first came into this industry to challenge norms, champion diverse voices and eradicate basic brand communications. She has made bowling balls go viral, turned the tables for global brands and changed audience perceptions for some of the world’s most interesting brands like HER, Toyota and Unilever. Her insights have been featured in leading publications such as the Journal of Digital & Social Media Marketing. With a background in the arts and a unique understanding of human psychology, she is on a mission to rid the world of mediocre content, one brand at a time.
Annie Bartley
// Founder & Creative Director, I Am Female
Annie Bartley is a lesbian creative director and design expert with nearly 20 years of experience working with brands including HER App, Unilever, Bed Head, and the Royal Academy of Arts. In 2021 she founded I Am Female* - a queer-led brand communications agency built to push boundaries, challenge conventions, and reshape the creative industry into one that is more diverse, representative, and inclusive. An intersectional feminist, Annie is a fierce advocate for women* and LGBTQIA+ voices, helping brands show up with purpose and do better. *If you identify as a woman, you're a woman.
Richard Bown
// Head of Advertising, Virgin Media O2
Over 15 years spent in client-side roles in marketing and advertising. Currently Head of Advertising and Campaigns for Virgin Media O2, responsible for the brand communications output of both the O2 and Virgin Media brands.
Ravi Pau
// Head of AI Operations, Havas Group
Ravi Pau is Head of AI Operations at Havas, where he helps organisations move from experimentation to practical, responsible AI adoption. His work focuses on turning emerging technology into governed systems, usable tools and measurable business value, with an emphasis on trust, scale, and operational discipline.He has led the integration of Gen AI across the group, developing the legal, ethical and operational frameworks required to support safe adoption across a global network. This included authoring an AI policy for 23,000 staff and concepting AVA, a secure route into major LLMs for teams in every discipline.As a founding member of Havas Studios (now Prose on Pixels), Ravi helped shape the technology and sustainability backbone of a modern production model. He redesigned workflows for UK and global clients, created systems to measure and reduce carbon impact. He also represented Havas UK on AdGreen’s Advisory Board.Earlier in his career, Ravi led PR campaigns that influenced Government policy, drove national conversation and launched record breaking consumer products. Across technology, operations, sustainability, and communications, his work has – and is – grounded in a simple aim: making complex change practical, responsible, and commercially useful.
Rosie Kitson
// Chief Impact Officer, Havas
Rosie Kitson is Chief Impact Officer for Havas UK & Ireland, where she focuses on how sustainability, creativity and technology can unlock sustainable business growth. Her work spans climate, social impact and Ethical AI, with a focus on using new technologies in ways that are transparent, fair and build long‑term trust. She has completed executive education in sustainability and AI with the Cambridge Institute for Sustainability Leadership and Oxford Saïd Business School. Since joining Havas in 2023, Rosie has led the roll‑out of its sustainability strategy, Impact+, and launched industry leading initiatives such as Opt‑Out - which makes sustainable advertising the default, not the exception. Before Havas, Rosie worked in strategy roles focused on behaviour change and social impact, including at Mindshare, where she helped shape GroupM’s decarbonisation strategy. Her experience spans clients including the UK Government, Unilever and the National Trust, with a focus on how creativity can deliver real‑world change.
Tom Mills
// Global Head of Media Investment, Haleon
Tom Mills is a global media leader with nearly two decades of experience shaping how brands connect with audiences through effective, responsible, and future-focused media. As Global Head of Media Investment at Haleon, he leads the development of media strategies that balance brand building with performance across both traditional and digital channels.His career sits at the intersection of creativity, technology, and commercial impact. Tom is known for championing a joined-up approach to media, bringing together channels such as TV, search, commerce, and programmatic into a cohesive system that works across the full customer journey. A strong advocate for the “long and short” of marketing, he focuses on improving the quality of media investment and delivering meaningful outcomes.Tom is also actively shaping how AI and emerging technologies will influence the future of media, with a focus on making innovation practical and scalable. Alongside this, he is a committed advocate for responsible media, contributing to industry initiatives focused on transparency, sustainability, and inclusion.A regular speaker at major industry events, Thomas is passionate about developing talent and building high-performing teams in a fast-changing marketing landscape.7921254948
Jonathan Bates
// Product Lead & Commercial Director, M3Labs (MSQ)
Jonathan Bates is Product Lead and Commercial Director at MSQ Intelligence, where he leads adoption of Assist, MSQ’s AI platform for agency teams. His work focuses on helping agencies and clients to use AI in practical, commercially useful ways across creative, marketing and production workflows.Jonathan joined MSQ through its acquisition of Wooshii, where he led commercial strategy and AI solutions, working with global brands including Amazon, Coca-Cola and Booking.com. That experience now underpins his work on Assist, supporting its rollout across the group and onboarding hundreds of agency staff to use AI confidently in their day-to-day work.He brings more than two decades of experience across media, production, branded content and technology. Before Wooshii, Jonathan held senior roles at ITV, Brave Bison and Factory Media, working across flagship entertainment formats, global creator networks and branded content for major brands including Nike and Disney.
Ria Purser
// Head of Brand Marketing, The AA
Ria Purser is Head of Brand Marketing at The AA, the UK's leading driving services business and one of the country's most trusted and enduring consumer brands. In her role she leads The AA's brand strategy and oversees the development and delivery of fully integrated campaigns that span TV, cinema, out-of-home, digital and social media.During her time with The AA Ria has been a driving force behind one of the UK advertising industry's most talked-about recent brand platforms: It's OK, I'm with The AA, developed in partnership with creative agency The Gate (part of MSQ). Launched in 2023, the campaign marked a significant strategic shift for the brand, establishing a masterbrand platform built on confidence and reassurance, brought to life through distinctive, humour-led storytelling. The campaign went on to win Silver and Bronze at the British Arrows Awards 2024 and has received recognition at the Marketing Society Awards for Brand Communication.More recently, Ria has extended the platform into new territory — including a high-profile partnership with Universal Pictures' Jurassic World: Rebirth in summer 2025 and a social-native series, Meet the AAmans, created for TikTok, Meta and Reddit. Both reflect her ambition to keep The AA's creative work culturally relevant and audience-first.Ria is known for building strong agency partnerships and her commitment to craft and effectiveness.
Rob Goodwin
// Chief Data Officer, MSQ
Robert Goodwin is MSQ's Global Chief Data Officer, a role he has held since 2020, when he became the group's first CDO, whilst also running MSQ Data. He is one of the UK's most experienced data, technology and analytics leaders, with a career spanning more than two decades across some of advertising's most respected names.Rob joined MSQ from Wunderman Thompson, where he served as Head of Data Strategy and led one of the largest data strategy teams in the UK. In that role he was global data lead on Shell, as well as leading across clients like BT & EE, Samsung, Toyota and Selfridges. Prior to Wunderman Thompson he was Head of Data Strategy at LIDA (M&C Saatchi Group), and Data Planning Director at J. Walter Thompson. Earlier career stops include Sky IQ and British Airways, where he worked in global customer analytics.At MSQ, Rob's mandate is to put data at the heart of the group's work, ensuring clients benefit from joined-up data analytics, research, marketing technology, engineering and data science across every agency. He plays a central role in shaping MSQ's AI and technology agenda, and oversees the group's channel and tech-agnostic approach to marketing data. In 2024 he launched You Had Me At Data, a podcast exploring the intersection of data, technology and marketing with some of the biggest names in the industry.Rob holds an MSc in Management Science & Operational Research, alongside a BSc in Mathematics & Statistics, is an active member of The Marketing Society & the DMA and has been an ever present in the BIMA 100 for the last 5 years, specifically recognised in the top 10 Strategists & Consultants in the UK. Most recently awarded in 2026, DataIQ 100 Europe, as the most influential people in Data & Ai.
Vicky Janaway
// Chief Client Officer, The Gate (MSQ)
Vicky Janaway is Chief Client Officer at MSQ’s Creative & CX agency, The Gate. With over two decades of agency experience, she is focused on helping ambitious brands grow through creative work that works, trusted client partnerships and inclusive, high-performing teams.Since joining The Gate in 2018, Vicky has played a central role in building client partnerships that bring together commercial discipline, creative ambition and integrated delivery across MSQ.She works across major relationships including The AA and SMARTY Mobile. For The AA, she helped establish and grow one of the agency’s defining client partnerships, and was central to launching Assist AI, helping the team explore how technology can unlock faster, smarter and more efficient ways of working without compromising creative or strategic quality. Her work has been recognised by The Marketing Society Awards, DMA Awards, Effies UK, British Arrows and the IPA Effectiveness Awards, including Campaign of the Year, Effective Use of Data & Insight and Best Brand Team for The AA, and Gold and Silver DMA wins for SMARTY.Prior to The Gate, Vicky was Group Account Director at WCRS/Engine, where she led Santander and worked across major integrated accounts including HMRC, Andrex, Subway and Warburtons.Vicky has been recognised on the IPA iList, shortlisted for Campaign’s Inspiring Women Awards, and named Client Services Professional of the Year. In 2026, she was selected for Campaign’s 40 Over 40, recognising leaders continuing to shape and redefine the creative industries.
Abby Bolt
// Head of Brand, Imperial College London
Abby is Head of Brand at Imperial College London, where she leads the evolution and delivery of the university’s brand. In 2024, she led a major brand transformation across the institution, redefining its identity and implementing a cohesive system across digital, print and physical environments.Working across faculties and senior leadership, Abby ensures the brand reflects Imperial’s position as a world-leading science, engineering and innovation institution, aligning creative expression with strategic ambition. Her role spans brand strategy, identity systems and governance, embedding clarity and consistency across a complex, global organisation.She’s passionate about building brands where purpose is clear, ideas are elegantly engineered, and safe just isn’t the point.www.imperial.ac.uk
Bobby Burrage
// Creative Director, The Click
Bobby is creative director at brand-led design studio, The Click. Bobby and histeam create brand stories, identities and guidelines for a wide range of clientsspanning arts, culture, heritage, retail, hospitality and technology.The Click's client list includes Imperial College London, University of Cambridge, Norwich Castle, Britten Sinfonia, National Centre for Writing, Jarrolds, American Library and the National Trust.Bobby has also co-founded a number of other ventures including Studio Inn (acreative co-working community), Nor–Folk (a lifestyle brand), Reuzer (an e-learning platform) and Buzzing (an electric-roasted coffee start-up).Bobby's passion for creating brands – both for his clients and self-initiatedprojects – is echoed in his guidance and support for Brandland.www.theclickdesign.com
Will Hooker
// Head of Brand & Campaigns, Uber Eats UK
Will is currently Head of Brand & Campaigns for Uber Eats UK where he runs full-funnel marketing and sponsorships. Whilst at Uber he launched Trains on Uber and Groceries on Uber Eats. Prior to Uber, Will worked in creative advertising agencies Saatchi & Saatchi, AMV BBDO and Havas, as well as a short (but delicious) six months at KFC.
Elliott Millard
// Chief Strategy Officer, Thinkbox
After a career spent mainly at media agencies including Wavemaker, OMD and Starcom, Elliott made the switch to Thinkbox, the UK marketing body for commercial TV, because of deep seated belief in the effectiveness of the platform and a long standing admiration for the work that they do. In the CSO role, he leads the planning and research team with an ambition of helping agencies and advertisers make brilliant decisions to make the most out of TV advertising in all its forms. Elliott has worked with some of the most celebrated TV advertisers – from retail and FMCG with Procter & Gamble, Heinz and Lidl to giants of entertainment in Disney or Paramount, and tech / start up brands like Samsung, Uber and Airbnb. He is a regular industry speaker and judge and is (or was) a regular member of Campaign’s Planner of the Year lists and has won awards including Cannes Lions, IPA Effectiveness and the first ever UK Grand Effie. When not working, Elliott will read anything that comes near him and enjoys a long walk anywhere with water or trees. And he firmly believes that zombies or vampires improve any TV show.
Simon Shaw
// Founder and CEO, Fifty
Simon is CEO and founder of Fifty, and a Double World Match Racing Champion. Simon founded Fifty in 2015 and comes with a technical background as an engineer with a first-class degree in computational fluid dynamics, aeronautics and hydrodynamics. He has two decades of experience working with data of different types, focused on understanding relationships between different data sets.
Ben Whattam
// CMO, Bentley Motors
Ben is the CMO for Bentley Motors leading global strategy for marketing, working collaboratively with regions to build the Bentley brand globally. Prior to joining Bentley, Ben consulted for global brands in the automotive, premium alcohol, and financial services industries, advising them on the rising generation of wealth and the significant wealth transfer occurring across Europe, the US, the Middle East, and Asia.A co-founder of the Modern Affluence Summit in 2019, Ben's other accomplishments include leading and growing Keko, a global marketing services business, across five offices globally. Keko served brands such as Bentley Motors, Porsche, LVMH, and De Beers.Throughout his career, Ben has been dedicated to understanding and predicting global consumer change within the context of culture, technology, and capital. Developing and implementing brand and marketing strategies targeting affluent consumers globally. Ben is also a father to his daughter and son, husband to Sophie, and Global Ambassador for the charity OnePlate.
Abby Dixon
// Founder and Director, The Whole Marketer
Abby Dixon is the Founder & Director of The Whole Marketer, capability and transformation consultancy that supports and empowers marketing leaders and their teams to build successful and fulfilled teams. Thought leader on the holistic skills that marketers need to grow the brand and business of tomorrow, she is an author, columnist and podcast host shining a light on the often unspoken challenges within the profession - from capability gaps, to burnout, and the missing all-important need for clarity.
Neil Barrie
// Co-Founder & Global CEO, TwentyFirstCenturyBrand
Andrew Garrihy
// Interim CMO, Advisor & Executive Coach, The CMO Coach
Maya Herm
// Assoc. Vice President, The Collective, THE·TEAM
Maya Herm is the AVP of Brand Strategy and Growth for The Collective | THE·TEAM. She leads growing The Collective’s impact globally, focused on how THE·TEAM and its clients can increase investment in women through the verticals of sport, music and entertainment.
Samantha Fletcher
// Director of Customer Insight, Marketing Effectiveness & Planning, Lloyds Banking Group
Oliver Yonchev
// Co-Founder, Potentially
Oliver is an entrepreneur, speaker and the founder of cocreatd - a private investment office that incubates new startups - and co-founder of Potentially, the collective AI company. Previously serving as CEO of Flight Story, the global group he co-founded with Steven Bartlett in 2021. Exiting in 2024. For over a decade, Oliver has been at the forefront of marketing, media and tech, helping guide some of worlds most successful companies: Amazon, Apple, Coca-Cola, TikTok, Google, Disney & Uber to name just a few.
Henry Coutinho-Mason
// Speaker & Author, Future Normal
Henry Coutinho-Mason is the author of The Future Normal, Trend-Driven Innovation and the upcoming Future Words: A Non-Obvious Glossary of Words That Don't Exist (But Soon Will); As a speaker, he has delivered 200+ keynotes and strategy workshops in 30+ countries – from SXSW (3x!) to global boardrooms. His latest project is VisuAIse Futures, a ‘multiplayer’ keynote; he is a guest lecturer at HEC business school in Paris, and was Managing Director of TrendWatching for a decade. Henry is also an award-winning social entrepreneur, having cofounded the urban regeneration nonprofit 3Space, which was commended in Fast Company's World Changing Ideas. Fun fact: Henry was once featured in GQ's Most Connected Men in Britain list.
Kasey Swithenbank
// Head of Retail, UK&I, Lush Cosmetics
With 16 years of experience at Lush, Kasey has dedicated her career to reimagining retail and championing high streets as vibrant, experiential destinations. Starting as a Sales Assistant in Lush Cardiff in 2010, Kasey went on to manage the store by 2012, and later stepped into a leadership role as a UK&I Retailer in 2017. Now, as Head of Retail for the UK & Ireland, she oversees more than 100 Lush shop managers, driving innovation and growth across the business.Kasey is passionate about the power of retail to create lasting memories, believing that Lush shops are more than just places to buy products, they’re spaces where customers connect with people, experiences, and the company’s values. Whether through immersive shopping, spa treatments, bespoke parties, or tailored consultations, she is committed to elevating what it means to shop on the high street.Beyond the physical retail strategy, Kasey is a strong advocate for equitable leadership practices. As a mother of two, she champions policies that support working parents and ensure flexibility and financial security.Kasey’s focus remains on delivering exceptional experiences for both customers and staff while ensuring Lush’s retail presence continues to evolve and inspire.
Nathan Lindberg
// VP of Brand Partnerships, Overwolf
Nathan Lindberg is VP of Global Brand Partnerships at Overwolf, where he leads the global team that sells gaming as premium media to the world's largest advertisers. In the past two years his team has grown brand-partnership revenue nearly 200% year over year and brought brands including Amazon, Verizon, Wendy's, Smucker's, Netflix, JBL, Dodge, and Universal Pictures into gaming, across a platform that reaches 113 million gamers worldwide and ranks as a Top 10 US game publisher (ComScore). That work has earned industry recognition, including 2026 Drum Awards for the team's Universal Pictures Nobody 2 campaign. Lindberg brings more than 20 years at the forefront of video games to the role, with prior leadership at Epic Games (the NFL Zone in Fortnite), Twitch (the Rocket League Championship Series and Twitch Rivals), Curse (now CurseForge), and GamePro.
Lisa Boyles
// Head Of Go To Market and Media, giffgaff
Lisa is the Head Of Go To Market and Media at giffgaff, with her team looking after all things media planning, as well as the cross-departmental collaboration needed to launch new products, promotions, and campaigns to market. She is passionate about sustainable media planning and inclusive and equitable marketing. Lisa, together with partner agency MG OMD, is at the helm of giffgaff's "responsible reach" approach to media - which has won 5 Ad Net Zero Awards to date. She's currently co-chair for ISBA's Sustainability Forum.
Kyle Anthony Fiore
// Principal, Brand Strategy, Booking.com
Kyle Fiore is Principal of Brand Strategy at Booking.com, where he works across product, marketing, and leadership teams to align the organization around a clear strategic direction and ensure teams are moving toward a shared vision. Previously, he was Head of Strategy at We Are Pi in Amsterdam and held senior strategy roles at R/GA, Ogilvy, and Leo Burnett across São Paulo and Toronto.Over the past decade, he has worked with global brands including Nike, Heineken, Uber, Dove Men+Care, Samsung, Google, YouTube, Virgin Active, and TD Bank, leading strategy across international and regional markets.Originally from Canada and now based in the Netherlands, Kyle brings a globally shaped perspective to brand building, culture, and consumer behavior. He is also the founder of PadeLGBT, one of Europe’s largest LGBTQ+ padel clubs, helping create more inclusive spaces in sport through community-led events and tournaments.
Joe Martin
// Founder & CEO, Tickle
Joe Martin is a forensic investigator turned tech and advertising entrepreneur.As AI changes the world around us, the buying brain remains the same. Joe's superpower is building successful products, mechanics and infrastructure that recognise this.Joe founded Snatch in 2016, an AR treasure hunt that hid brand ads for people to find, snatch and defend from each other to win the product being advertised. Snatch rapidly hit the #1 spot on both app stores, with over 1 million active users, and became one of the leading customer acquisition channels for over 200 brands - proving people have a much higher propensity to engage with an ad positively the minute it stops behaving like one.When Snatch was acquired, Joe set out to fix two fundamental flaws in the wider advertising ecosystem - engagement and attribution.Having discovered that 78% of people screenshot ads to come back to later rather than click on them, it begged the question - if everything else is on demand, why aren't ads?So Joe created Tickle - the global infrastructure for saveable ads - to bridge the gap between how consumers actually behave and how brands want them to. The habit existed. The infrastructure to act on it did not.Launching in 2025, Tickle's rails are now running saveable ads across four continents, driving 20x ad engagement and automating re-engagement via the mobile wallet, transforming the conversion window from moments into months. All with 100% human attribution.
Jodie Higgins
// Operations Manager, FatFace Foundation
Jodie Higgins is an experienced Operations Manager and Trustee for the FatFace Foundation, where she has spent the past seven years supporting the delivery of community-focused initiatives and charitable partnerships. With over a decade at FatFace and a strong background in retail management, she brings valuable commercial insight alongside a people-focused, purpose-driven approach to her work.
Jodie plays a key role in shaping and delivering programmes that support communities and drive positive impact, working closely with colleagues, partners and stakeholders to turn ideas into meaningful outcomes. Her style reflects a blend of leadership, operational expertise and a commitment to making a difference. Known for her energy, collaboration and pragmatic approach, Jodie continues to contribute to initiatives that aim to strengthen both the business and the communities it serves.
Alex Payne
// Founder, The Influence Room, @goodbadrugby and Blackeye Gin
Ben Powis
// Chief Executive Officer, Surfing England
Emma Harris
// CEO, Glow London
Richard Shotton
// Author of the Choice Factory, Founder of Astroten
Loui Blake
// Entrepreneur, Investor, Ultra Athlete, Speaker & Co Founder of Long Lane
An entrepreneur since the age of 16, Loui has built, funded, failed, and exited companies across hospitality, sports, health, and wellness.
Today, Loui is the co-founder of Long Lane, a wellness-focused hotel & members club in the British countryside. He is also an active angel investor and a mentor to founders in the space.
A sponsored ultra-endurance athlete, Loui regularly competes in races globally and is passionate about holistic health, philosophy and performance.
Claudia Nicholls
// Executive Director of Marketing, Fundraising and Engagement, Cancer Research UK
Tom Corbet
// Managing Director, Group Head of Sponsorship and Client Experience, Barclays
Ruth Hooper
// Chief Marketing Officer, Women's Super League Football
Andrew Hayward-Wright
// VP Media Operations, SeenThis
Andrew Hayward-Wright is VP of Media Operations at SeenThis, the Swedish technology company whose proprietary adaptive streaming delivers instant, high-quality video and display advertising across the open web, offering stronger performance and a smaller carbon footprint than conventional ad delivery.At SeenThis, Andrew leads the development of the company's programmatic media offering, turning its core streaming technology into media activations that drive better outcomes for brands and agencies. He owns and leads the product strategy, commercial modelling and operational process for the Media operations team at SeenThis.His focus is on moving SeenThis up the value chain, from creative delivery towards a full programmatic media partner, through new commercial models, product development and the publisher and platform relationships that make global activation possible. Central to that is the rollout of AI across the operation: embedding automation and intelligent systems to sharpen delivery, efficiency and quality at scale. It gives him a clear practitioner's view of where AI adds genuine value, and where human accountability must remain.
Anne Coghlan
// COO and Co-Founder, Scope3
Anne Coghlan is co-founder and COO at Scope3, the platform powering safe, sustainable growth in media and advertising. Named to AdAge’s Tech Power List and 40 under 40 as well as AdExchanger’s Top Women in Media and Tech lists, and #2 on PMW’s list of most influential media leaders, Anne’s work at Scope3 combines her passion for the planet with her expertise in building world-class products for the ad industry.A product leader in the advertising technology market, Anne has previously held senior product roles at AppNexus (re-branded as Xandr and recently acquired by Microsoft), where she was responsible for the strategy and commercialization of the the industry’s first programmable DSP. Before co-founding Scope3, Anne was head of product at Waybridge, a company created to make the supply chain for raw materials more efficient, resilient, and sustainable. She was awarded the Drum’s 50 under 30 Women in Digital in 2018.Anne served as co-chair of the EMEA AppNexus Women’s Network, helping the leadership team drive the conversation on gender equality in the workplace through events, support and networking. She attended the University of Warwick where she earned a BSc in Mathematics, and UCL, where she gained a Masters in Philosophy. She lives in London with her husband, son and loves climbing when she finds the time.
Auxandre Stephan
// Product Marketing Director, Locala
Auxandre Stephan is Product Marketing Director at Locala. He focuses on how advertising can move beyond static media plans, using consumer insights, AI agents and local market signals to help brands adapt their strategies across planning, activation and measurement. His work bridges product, strategy and field execution, with a strong focus on making complex adtech innovation useful for agencies and brands.
Ben Wilson
// VP, Sexual Wellness, Reckitt
Ben Wilson is VP of Sexual Wellbeing at Reckitt, the company behind Durex, the world's leading condom brand with close to 40% of the global market. With over two decades in the sexual health and wellness category, including eight years leading Durex in China, Ben has made it his mission to move condoms from functional necessity to genuine lifestyle product. He is the person who put a condom in space, partnered with Lil Nas X and Diesel, and quite possibly owns the world's largest private collection of vintage condoms.
Caroline Sajas
// SVP Sales, Locala
Caroline Sajas is SVP Sales UK at Locala. With more than 15 years of experience in digital media, adtech and programmatic advertising, Caroline works closely with global brands and agencies to address complex marketing challenges through data-driven audience strategies, local relevance and measurable business outcomes.
Chloë Davies
// Growth Marketing Partner, The Unmistakables
Chloë Davies is an award-winning Growth Marketing Partner, cultural strategist and entrepreneur working at the intersection of commercial growth, culture and organisational transformation. With more than 25 years of experience, she helps organisations close the gap between how they think society works and how it actually does, enabling them to build the relevance, resilience and growth needed to thrive in a rapidly changing world.As Growth Marketing Partner at The Unmistakables, Chloë leads marketing, partnerships and client growth, helping organisations identify and overcome organisational lag by strengthening the connection between culture, leadership and business performance.She is also the Founder of It Takes A Village Collective, a global ecosystem advancing strategic talent, leadership and opportunity for Black women across advertising, media, marketing and communications. Through the Collective, she has built partnerships, programmes and platforms that create greater visibility, connection and long-term career progression across the industry.Recognised as an ADCOLOR Rockstar and ADCOLOR Leader Alumni (2024), one of LinkedIn’s Top 50 Inspirational Black Women in Marketing (2025) and named to the Campaign Magazine UK A-List for three consecutive years (2024–2026), Chloë serves on the Advertising Week Europe Advisory Board and is a member of WACL (Women in Advertising and Communications Leadership).Her work is centred on building ecosystems, partnerships and communities that shape the future of leadership, representation and growth.
Dimitris Beis
// Data & Innovation Strategist, IAB Europe
Dimitris drives IAB Europe’s initiatives in sustainability, offering educational resources and in-depth emissions analysis while contributing to industry standards for digital channels. He also leads the AI Working Group, focusing on the impact of artificial intelligence on the digital ecosystem, and supports market intelligence efforts through advanced research and analytical insights.Before joining IAB Europe, Dimitris worked at CNN International Commercial and was a founding member of Blue Marble Energy Services. Dimitris obtained a BSc (Hons) in Economics, Statistics, and Mathematics from Queen Mary University of London.
Felicia Asiedu
// Marketing Director, Cvent
Felicia Asiedu is the European Marketing Director for Event Marketing and Management Solutions at Cvent, where she leads the strategic vision for a high-performing team, driving growth across the region. With two decades of experience in sales and marketing within fast-paced technology environments, Felicia brings a unique blend of creativity, commercial insight, and leadership to her role.A CIM-qualified marketing expert, Felicia oversees everything from brand strategy and digital innovation to demand generation and event execution, shaping how Cvent connects with its audiences across Europe. She is the driving force behind Cvent CONNECT Europe, the company’s flagship annual event, as well as a portfolio of over 70 events each year that influence key stakeholders across the meetings and events industry.Felicia’s roots in content and campaign management have evolved into a broader focus on expansion strategy, experiential marketing, and customer journey optimisation. A regular speaker at conferences, exhibitions, and roundtables, she inspires audiences with thought-provoking insights on marketing, event technology, personal growth, and DE&I.She also champions industry progress as a Diversity Ambassador for FastForward15 and as a member of Cvent’s global Diversity and Inclusion Council. Felicia is passionate about pushing the boundaries of marketing technology to spark creativity, enhance agility, and deliver personalised experiences—while minimising waste and maximising impact.
Jake Burnham
// Sales Director, First Event
Jake is Sales Director at First Event, where he helps some of the world's leading brands create experiences that drive engagement, build communities and deliver measurable business results.With extensive experience across conferences, brand activations, incentive programmes and large-scale live events, Jake works closely with marketing teams to turn objectives into impactful audience experiences. Passionate about the power of face-to-face connection, he specialises in helping brands cut through the noise, create meaningful moments and maximise the value of live events within the wider marketing mix.At First Event, Jake leads the Sales and Client Development teams, combining commercial strategy with a deep understanding of what marketers need to engage audiences, strengthen brand loyalty and generate results.
Joshua Bullmore
// Group Chief Strategy Officer, Leo UK
Josh Bullmore is the Chief Strategy Officer of Publicis Groupe UK’s Creative Practice, where he oversees strategic leadership across the network’s creative agencies - Leo UK, Saatchi & Saatchi, Publicis London and Turner Duckworth. Before stepping into the Groupe-wide remit, Josh spent over 16 years at Leo UK, where he remains closely involved, leading key client relationships and continuing to shape the agency’s strategic direction.Over his career, Josh has worked with some of the world’s most iconic brands, including British Airways, Audi, Save the Children and 10 Downing Street. More recently at Leo UK, he’s helped steer award-winning strategy for clients such as McDonald’s, Kellogg’s, Vodafone, Morrisons, TUI and B&Q. Under his leadership, his strategists have delivered work recognised with multiple IPA Effectiveness Awards, Effies, Cannes Lions, APG Golds and Marketing Society accolades.Josh also spearheaded the development of PopPulse, a ground-breaking research platform designed to plug brands into what the people of Britain are really feeling. Rather than relying on traditional research methods, PopPulse listens to the listeners - hairdressers, physios, financial advisors and others who hear the nation’s conversations every day. In 2025, Josh extended the platform across Europe and made its findings freely available to help brands play a more meaningful role in people’s lives.His contribution to both agency performance and industry progress has been consistently recognised - most notably at Campaign’s Agency of the Year Awards, where he has been named “Strategy Leader of the Year” for the last four consecutive years.Beyond client work, Josh is a regular presence on the industry events circuit and is a frequent commentator on advertising, writing a regular column for Campaign magazine, often exploring the intersection of creativity, strategy and inclusion, particularly in relation to disability.Josh is a passionate advocate for DE&I. He serves on the board of enAble, Publicis Groupe’s disability-focused employee action group, and is the UK Government’s Disability and Access Ambassador for the advertising industry. In that role, he has spearheaded an industry-wide campaign for the Advertising Association’s All In initiative, encouraging people to make asking “Do you have any accessibility requirements?” as normal as asking about dietary requirements, and helped to shape its ‘Action Plan’, which advises agencies across the UK on how to support, retain
Kaitlyn Pearce
// Head of Branded Content, Audio Network
With over 15 years in the music and creative industries in APAC and EMEA, Kaitlyn has worked at major labels and publishers including Universal, Sony and BMG. With a focus on music licensing, Kaitlyn has worked with some of the biggest brands and broadcasters in the world to craft their sound.
Luis Clark
// Go to Market Manager, monday.com
Luis Clark helps teams work better by showing them a smarter way to run work - giving people time back for creativity, strategic thinking, and the work that actually makes a difference. An ex-media and radio leader with 20+ years' experience across some of the UK's biggest audio, radio, and digital advertising brands, he's spent his career blending creative ambition with operational discipline. At monday.com, he helps customers bring their people, work, tools, and AI together in one place - removing silos, strengthening collaboration, and building ways of working that actually make AI deliver measurable ROI.
Mihaela Mateescu
// Head of Performance Marketing & CRO, smol
Mihaela Mateescu is Head of Performance Marketing at smol, where she leads customer acquisition, growth strategy and conversion rate optimisation for the brand. With 10 years of experience across agency, client-side and consultancy roles, she has helped a range of DTC brands scale through data-driven marketing, creative testing, and full-funnel growth strategies.
Natalie Trye
// Director, BRiM (Black Representation in Marketing and ex-Meta
Natalie Trye is a strategic marketing and partnerships leader with more than 20 years’ experience across media, entertainment and technology. Her career has spanned organisations including NBCUniversal, Sony Music, ITV Studios and Meta, where she worked with brands, agencies, platforms and industry bodies to navigate industry change and address shared challenges.She has extensive experience bringing together organisations to tackle issues ranging from accessibility and digital inclusion to consumer trust, representation and responsible marketing.Natalie is also Director of BRiM (Black Representation in Marketing), a cross-industry initiative working to increase Black representation across the marketing profession.
Nuala Gallagher
// Brand & Marketing Director, Greene King
Nuala has built a career connecting Brand Strategy to actual customer experiences. With over 20+ years in hospitality, she is passionate about the importance of a clear and motivating brand proposition to act as a filter to ensure all customer and team touch points deliver on the brand promise. A 2023 Marketing Academy Scholar, has helped shape her approach to building successful teams, and the role marketing plays in the wider organisation. She is customer and insight lead, and together with a clear understanding of commercial leavers, she builds focused, and action orientated strategies to ensure the plan deliver sales for today, along side a brand for tomorrow.
Rhona Glazebrook
// Co Founder, J&R Collective
Rhona is a creative sector heavyweight with 30+ years’ experience steering global brands and agencies. As the Co-Founder of J&R Collective together with Janet Markwick, she operates at the high-impact intersection of creativity and commerce, helping creative leaders maximize the value of their creative output. J&R Collective partner with creative leaders as strategic advisors and hands-on consultants to solve a key industry challenge: ensuring creativity and profitability are partners, not rivals. Their approach builds powerful commercial acumen, drives demonstrable business impact, increases margin, and secures long-term viability—all while rigorously protecting the creative core.Rhona & Janet are vital voices in the industry, serving as active commercial advisors for the IPA, APA, D&AD, and the InsideOut Community (In-House Creative Leaders).
Rob McLaughlin
// Founder & CEO, AUDIENCES
Rob McLaughlin is Founder and CEO of AUDIENCES, an independent, cloud-native software company helping brands unlock the value of their first-party customer data safely, in real time, and entirely within their own cloud environment.Before founding AUDIENCES, Rob held senior data leadership roles at Sky and Barclays, working hands-on with highly sensitive customer data. Through this experience, he identified a critical industry problem: despite massive investment, brands typically activate only around 3% of the first-party data they already own.AUDIENCES was built post-GDPR to address this challenge. The application runs directly inside a brand or publishers cloud, keeping the brand in full control of its data at all times. Today, AUDIENCES works with enterprise brands including Pets at Home and Saga enabling them to activate audiences across CTV, DOOH, digital and social without handing data to third parties.Rob is a frequent industry commentator on data ownership, privacy-first design, and why in-cloud activation is becoming the new standard.
Rory McEntee
// CMO, GymNation
Rory McEntee is the CMO of GymNation, the Middle East's largest gym chain. Before that, he was Brand & Marketing Director at Gymbox in London and spent time at Paddy Power - so disruption isn't a strategy for him, it's a habit.He's the marketer behind campaigns that have ended up in parliament, gone viral across 23 countries, and regularly made people question whether he should have a job. He specialises in challenger brand thinking, earned media, and the kind of creative that makes legal departments nervous.At Mad//Fest, he'll be talking about what happens when marketing gets you arrested.Always experimenting, occasionally causing trouble - usually in the name of better marketing.
Seamus Higgins
// Chief Creative Officer, Havas London
Seamus Higgins is Chief Creative Officer at Havas London, bringing over 25 years’ experience leading award‑winning work across Europe, APAC and beyond. Known for ideas that transcend traditional advertising, he has built a reputation for culturally impactful, purpose-driven creativity.
Taniya De Abrew
// Global Head of Digital Marketing & Programmes, Lush Cosmetics
Taniya De Abrew is Head of Digital Marketing and eCommerce Programmes at Lush Cosmetics, where she leads global digital marketing strategy, customer engagement, loyalty, CRM, content, ecommerce growth and digital experience initiatives.With extensive experience across digital marketing, ecommerce and customer lifecycle management, Taniya focuses on building meaningful customer relationships through community, loyalty, content and connected omnichannel experiences. She is passionate about connecting digital and physical customer journeys, empowering high-performing teams and helping brands navigate an increasingly fragmented digital landscape while remaining true to their values.
Valerie Bounds
// Co-founder, Chief Strategy & Creative Officer, Aurora
Valerie Bounds is a big-picture strategist, creative pioneer and cultural architect with 30 years’ experience helping brands scale from local relevance to global impact.Her career began at the birth of the digital era, shaping early UX and digital strategy at Ogilvy/WPP, before launching the first ASOS brand and leading digital innovation for organisations including Universal Music, The British Council, MSN, AMEX, Nestlé Group, Bank of America, Manchester City FC and Ford. A lifelong culture obsessive, Valerie has always worked at the intersection of entertainment, technology and brand — from creating the first website for cult TV phenomenon Red Dwarf to collaborating with Pete Townshend on pioneering digital platforms for artists.In 2021, Valerie co-founded Aurora, the creative experience company, alongside former Nintendo CMO Dawn Paine, combining deep agency craft with senior client-side leadership. Aurora works directly with CMOs, founders and C-suite teams, helping them unlock growth through culture, clarity and community — not just communications.Aurora’s work is powered by its proprietary People Power product: a people-powered brand and growth methodology that aligns internal culture with external impact by mobilising employees, communities and partners. This approach has delivered measurable commercial results, including the launch of Everplay Group, a new group name and brand created to sit above Team17, which drove a 13% rise in share price on the day of launch.Aurora’s belief in culture as a growth engine also underpinned the globally recognised #HelpUkraineSong campaign. Sparked locally during Eurovision, the initiative mobilised artists, audiences and media worldwide, achieving 450 million+ global reach and demonstrating how community-led, culturally timed ideas can scale at speed. Lately Aurora have deployed their approach again leading the launch of category challenging Active Play System brand Nex Playground into the UK after it's US success outselling Xbox in Q4 2025.A former Campaign, DADI and BIMA Awards judge, and profiled in The Drum’s‘World’s MostCreative Women’, Valerie is also a passionate advocate for gender equality and DEI, believing the strongest brands are built by inclusive cultures and diverse leadership. She is a sought-after speaker on culture-led growth, people-powered brands and how C-suite teams can turn local sparks into global movements with real commercial value.
Elton Ollerhead
// Head of EMEA, Uber Advertising
Elton Ollerhead is Director of Uber Advertising EMEA, leading the growth of Uber’s advertising business across Europe, the Middle East and Africa. With more than 25 years’ experience across media, commerce and technology, he has built and scaled advertising and retail media businesses at ASOS, Amazon Ads, dunnhumby (Tesco), Sky and Mediamark. Elton specialises in helping brands connect with consumers through relevant, measurable and data-driven advertising solutions, and has worked with leading advertisers and agencies across sectors including retail, fashion, grocery, CPG, automotive and financial services. He is a regular speaker on retail media, commerce media, advertising innovation and the role of first-party data in driving business growth.
Helen Johnson
// Managing Director, Capture
Thomas Joyce-Brown
// Head of Creative, Content & Media Marketing West (UK, EMEA & Americas), Vinarchy
Mike Christensen
// CEO & Founder, Stitcht
Laura Williamson
// Partnership Director, Co-op Media Network
Laura Williamson is a Partnership Director at Co-op Media Network, where she leads a team of specialists responsible for planning, advising, building and delivering retail media campaigns. Having been part of the business since its launch, Laura has helped shape the network's proposition and strategy, playing a key role in its growth and development.
With more than a decade of experience across various retailers, Laura brings a wealth of expertise in retail media, commercial partnerships and customer engagement. Passionate about creating high-performing teams and fostering a strong culture, she is committed to helping brands unlock the full potential of retail media through data-driven and customer-centric solutions.
Ed Chamberlin
// Sports Broadcaster, ITV
Lucy Irving
// Head of Cultural Strategy, ITV
Charlie Copsey
// CEO | Founder, Underground Fan Club
Charlie Copsey has spent almost two decades working in sport and entertainment content across TV, audio, film and experiential.
In 2018, Charlie founded Underground Fan Club: A passion-led community collaborating with brands, creators and talent to create experiences that reward fans, built on the belief that the the deepest passion deserves the greatest access.
Recognised as a thought leader and industry voice, Charlie regularly contributes to conversations around talent, IRL experiences, fandom and entrepreneurship. A visionary at heart, she’s driven by a belief that the future belongs to those who dare to back themselves and do things differently.
Sam Feasey
// Global Sports Marketing Manager, Diageo
James Steven
// Head of Partnerships, Prostate Cancer UK
James is a leader in purpose-driven partnerships, known for transforming brand collaborations into culturally relevant, commercially impactful and socially meaningful platforms.
Over the course of his career, he has worked with major brands including Paddy Power, adidas, PepsiCo, Disney, Unilever, Barclays and Amazon, shaping partnerships that don’t just reach audiences, but inspire them. His work has delivered game-changing social impact across communities worldwide, from South London to South Africa, and from Istanbul to New York.
Today, as Head of Partnerships at Prostate Cancer UK, James is focused on driving a national tipping point in men’s health. He leads a bold partnerships strategy to unlock powerful collaborations that raise vital funds and life-saving awareness at scale, ensuring the UK’s most common cancer no longer takes fathers, sons, brothers and friends too soon.
Paul Mallon
// Head of Sportsbook Marketing, Paddy Power
Paul Mallon is head of marketing for Paddy Power. He's had very little involvement in the darts sponsorship, but is very happy to talk about it - having watched it from afar (London) as a huge fan during his time apart from the brand. Previously, he served as both Head of Mischief, and Head of Brand for Paddy Power during a 10-year run. From Paddy Power, he joined swish London agency Lucky Generals and then American sportswear brand Champion, before returning home to PP in December 2025
Katie Maier
// Chief Marketing & Communications Officer, Marylebone Cricket Club
Shane Whelan
// Chief Marketing Officer, British & Irish Lions
Shane Whelan is a C-Suite sports leader with more than two decades of experience driving brand growth, fan engagement, commercial partnerships and strategic communications across the sports industry.
Currently serving as Chief Marketing Officer of The British & Irish Lions, Shane is responsible for leading the organisation’s marketing strategy, brand development, communications and fan engagement programmes. In one of the most recognised brands in world rugby, he plays a central role in shaping how the Lions connect with supporters, commercial partners and stakeholders across multiple markets. His work spans integrated marketing, digital transformation, content strategy, sponsorship activation, brand positioning and the delivery of major international sporting events.
Over the course of his career, Shane has developed extensive expertise in building and leading high-performing teams, managing complex stakeholder relationships and delivering innovative campaigns that strengthen both commercial performance and brand equity.
Before joining The British & Irish Lions, Shane held a variety of senior roles across the sports and marketing landscape, where he gained broad experience across communications, media relations, sponsorship, digital marketing and business development.
Joe Edwards
// Marketing Director, Dizplai
Joe Edwards is Marketing Director at Dizplai, a fan engagement and audience monetisation business with 25 years of experience at the forefront of sports media. An award-winning marketing and brand leader, Joe brings a rare blend of strategic thinking and creative execution, grounded in social-first, culture-led approaches that create fandom and drive commercial growth.
Joe spends his time consulting across sports rights holders, media networks, and the creator economy, helping organisations turn passive audiences into owned, commercially valuable fan relationships. Driven by the belief that creativity led by insight is the ultimate competitive advantage, he has built and led global teams, delivered standout activations, and shaped brands from the inside out across sport, lifestyle, and entertainment.
Nick Ball
// Partnerships Consultant, Icons Series
Nick Ball built his career on delivering global sponsorship strategies and sports marketing campaigns that create genuine value for fans, brands and rightsholders.
Having spent significant time at top creative agencies, such as Leo Burnett, he brings a rare blend of commercial intelligence and creative instinct - uniquely positioned to advise and execute on every step of taking an idea from paper to reality.
He’s worked on projects for the largest stages sport has to offer - the Olympics, FIFA & F1 - right through to the grassroots projects that remind you why sport matters in the first place, alongside brands such as Asics, AXA, Gulf Oil and McDonald’s.
He now focuses on growing new and emerging sports properties, building strategies and partnerships that are fan-first, culturally relevant, and built to scale.
Nick is currently developing the partnerships offering at Icons Series - a cross-sport golf entertainment property where world-famous athletes, including Bale, Alvarez, Phelps and De Villiers, switch codes to compete on a global stage once again.
Tom Whiteside
// Group Head of Sponsorships, Aviva
Tom is currently Group Head of Sponsorship at Aviva, where he has developed the new venue-led group sponsorship strategy, which includes Dublin’s Aviva Stadium, Manchester’s landmark arts, culture and music venue, Aviva Studios and the forthcoming Aviva Arena in Bristol. He joined Aviva in 2022 from Toyota GB, where he oversaw three Olympic and Paralympic Games. Prior to this, Tom worked at Sports Marketing Agency Synergy as Consultancy lead for brands including Martini, BMW and RBS.
Jane Hector-Jones
// Brand Partnerships and Sponsorship Director, Factory International/Aviva Studios
Jane Hector-Jones oversees the delivery of authentic, meaningful brand partnerships from Factory International’s landmark arts and culture venue, Aviva Studios, in Manchester. Jane is recognised in the industry for her thoughtful and innovative approach to partnering with notable brands to deliver dynamic and impactful campaigns. Previously at Channel 4 for 10 years, Jane is also regarded for setting up the Partnership and Content team for Channel 4 Nations and Regions, the development and delivery of the supermarkets anti-racism campaign, and winning the Campaign awards Grand Prix prize for her part in the “Black to Front” team. Jane’s recent successes include working with the other major brands on the panel to develop bespoke activations, from international broadcasts to aftershows and skateparks, and launching the inaugural MIF headline partnership to market.
Alex Brown
// Co-founder & CCO, Campfire
Alex is a passionate and experienced entrepreneur who co-founded Campfire, the leading social first marketing agency that drives Millennials and Gen Z to action. He leads the creative vision and strategy of the agency.
With a background in online advertising and social media marketing, Alex has a knack for creating content that is tailored to individual personalities and generates results for brands. He has worked with some of the world's largest communities online, delivering campaigns that achieved success on behalf of Campfire's clients. Alex's goal is to help brands connect with their audiences in a meaningful and authentic way.
Abbie Thomas
// Global Social Media & Editorial Manager, Barilla
A social media leader with a decade of experience across editorial, agency, and brand environments, bringing a unique perspective shaped by her culinary background. She specializes in building engaged communities and crafting impactful, culturally relevant campaigns, particularly within the food and lifestyle space.
Rebecca Wilson
// Managing Director, UK & Ireland, Hopscotch
Rebecca is a marketing professional with over 25 years’ experience in strategic communications, events, PR and influence, across diverse sectors. Following positions at TUI and Universal Studios, she moved agency-side to lead a boutique marketing and communications agency, managing high-profile clients across various international markets. She developed and executed multi-market marketing strategies, combining PR, influencer engagement, trade, digital, and content expertise to deliver impactful campaigns.
Currently, Rebecca manages the UK team at Hopscotch, overseeing client strategy and international development for a broad portfolio of clients across the food, drink, tourism, tech, luxury and lifestyle sectors. She works closely with an integrated team of marketing specialists to implement tailored communication strategies that drive brand growth and engagement.
Rebecca holds a degree in Business Management with French and is a Chartered Marketer.
Arthur Kannas
// Director and Founder, heaven by Hopscotch
Arthur Kannas studied Private Law and Social Law at the University of Sceaux (Paris). He interrupted his studies in 1995 to pursue a career in music and created the musical identity of Rémy Martin. In 1996, Arthur Kannas discovered the Internet and joined Edelman in January 1997. There, he launched Edelman Interactive and later founded heaven, focusing on digital, conversational marketing, and word-of-mouth.
Heaven became independent in 2001 and joined the Hopscotch Group in 2009. As President and co-founder of the agency, responsible for planning and creative direction, Arthur has accompanied numerous brands throughout his career on various challenges related to branding and digital. Some of the notable clients include Vivendi, Canal+, Xbox, Playstation, Microsoft, Samsung, Nike, Ripcurl, Allociné, Jean-Paul Gaultier, and in 2021, Danone, Bel, Dacia, Bungie, Deliveroo, Zalando.
Beccy Dye
// Head of Brand and Marketing, Leeds Building Society
Nikolaus Beier
// SVP Marketing Services, Sportradar
Nikolaus Beier is SVP Marketing Services at Sportradar and oversees Sportradar's marketing services division. He has been with Sportradar for 10 years and had various roles in across the organization in the data, media and advertising space.
Before that, Nikolaus - who is Austrian and lives in Vienna - worked in the sports media industry and management consulting.
Sylvia Brendel
// Head of Publicity, ITV
Alex Melia
// Head of Marketing, First Event
Alex is Head of Marketing at First Event, where she helps some of the world's leading brands create experiences that drive engagement, build communities and deliver measurable business results.With a marketing career spanning more than 25 years, Alex has extensive experience across B2B, B2C, and internal engagement for a diverse list of brands and organisations. Over the past decade, she has specialised in event marketing, partnering with clients to address a wide array of event requirements and disciplines.
Chelsie Hall
// Director - Product - Viral Moments, Sprinklr
Chelsie Hall had a simple, dangerous idea: what if you could actually see internet culture moving in real time? She turned that into ViralMoment — the only AI that watches hundreds of thousands of social videos to see what algorithms hide — and sold it to Sprinklr. Before that, she was cracking disinformation for the Department of Defense. Wicked-problem obsessed. Carnegie Mellon trained.
Chris Beer
// Senior Data Journalist, GWI
Chris is the senior data journalist at GWI, the frontline data storyteller of cutting-edge trends and insights. Chris’ expertise in research and insight has seen him regularly interviewed by the likes of the BBC, The Economist, and CNBC on a host of topics related to technology, online culture, and consumer trends. He is the lead writer and analyst on GWI’s On the Dot newsletter and the company’s podcast, surfacing and highlighting important data stories and their implications. He maintains a strong interest in data storytelling in his personal life, sharing thought-provoking insights and charts on Instagram, Reddit, and LinkedIn.
Daniel Bowers
// Chief Strategy Officer, TMW, part of Accenture Song
Dan Bowers is Chief Strategy Officer at TMW, part of Accenture Song. He is responsible for the strategic output at TMW, leading a diverse and multifaceted team for the likes of Vodafone, McDonald's and Suzuki. He believes the best strategy comes from genuinely understanding people, which is why that team spans planners, data analysts and neuro- and behavioural scientists. His approach is simple: the ideas that move people emotionally are the ones that move results. Getting there usually means resisting the obvious answer.
David Lloyd
// Chief Customer Officer, Awin
David joined Awin in January 2022, having previously been General Manager for Alibaba Group in the UK, Netherlands and Nordics. David brings international digital expertise after 15 years in leadership roles at Alibaba and Google. At Alibaba, David helped hundreds of European businesses to launch their digital operations in China, while establishing and growing the teams in Northern Europe; at Google, among other roles he led the UK Retail & Technology sales and operations teams. With overall responsibility for Awin's relationship with its customers, David's focus is on ensuring that all customers, of all sizes, enjoy success and sustainable growth as they work with Awin.
Graeme Noble
// Chief Creative Officer, TMW, part of Accenture Song
Graeme Noble is Chief Creative Officer at TMW, part of Accenture Song. He's drawn to the ideas that have something unexpected at their heart. As CCO, he directs all creative work across the agency's clients, working to a simple philosophy: a big idea isn't a big idea unless it sings across every touchpoint. It's how his department brings TMW's promise of True Integration to life. An award-winning creative for over two decades, Graeme judges some of the industry's best-known awards, with experience spanning almost every sector.
Guy Purchase
// Marketing and VoC Solutions Director, Sprinklr
Guy Purchase is a Marketing and Voice of the Customer (VoC) Director at Sprinklr, helping leading brands transform customer insights into measurable business outcomes. With extensive experience across marketing technology, customer experience, and digital transformation, Guy works closely with enterprise organizations to unlock the value of customer feedback, social intelligence, and AI-powered insights to drive growth, engagement, and brand relevance.
Izzy Ngo
// UKI Brand Deals Partnerships Lead, YouTube
Izzy Ngo is YouTube UKI’s Brand Deals Lead, forging YouTube UKI’s Brand Deals strategy, operations and partnerships. She is passionate about driving high-impact brand deals by connecting advertisers with creators, leveraging YouTube’s ecosystem to deliver measurable campaign performance and cultural relevance.
Jodie Taylor
// General Manager Marketing, Automobile Division, Suzuki
Jodie Taylor is General Manager Marketing for Suzuki GB's automobile division, leading the brand's strategic direction across the UK and Ireland. After 18 years at Suzuki and a career dedicated to automotive marketing, she has built deep expertise across brand, product, communications and customer marketing. A career highlight has been leading the launch of Suzuki's “Good Different” brand proposition, a campaign that celebrates the brand's character and reinforces its place in the market.
Justin Pearse
// Chief Content Officer and Co-Founder, Bluestripe Group
Justin Pearse is Chief Content Officer and Co-Founder of Bluestripe Group and Editor-In-Chief of its publications New Digital Age and Retail Media Age. He has worked in the digital media industry for over twenty five years, with roles spanning journalism, branded content and PR. He founded and ran the award-winning Drum Studios, the branded content arm of The Drum, before joining Digiday to launch its creative content agency Custom in Europe.
Previous to the Drum, Justin spent two years as Associate Director at content, community and communications agency Bite.
Before this, Justin was a journalist for 16 years, working at titles including IT Week and ZDNet, ending up as Editor of New Media Age where he spent 12 years in total.
He has appeared regularly on television, radio and in the national press as an expert on digital media, from BBC’s Newsnight to Channel 4 news and the national press.
Justin sat on the board of trade body BIMA (British Interactive Media Association) and acted as a member of the IAB Content Council.
Mark Taylor
// CEO, Automated Analytics
Mark Taylor is the Founder and CEO of Automated Analytics, a Yorkshire based AI business that has grown into an international attribution specialist. AA delivers results for over 5,000 clients globally, including Pizza Hut, KFC, British Gas’s Dyno-Rod and Hamptons Estate Agents. Recently added to the FT 1,000 fastest growing businesses in Europe Automated Analytics has also expanded to the United States with Mark announced as one of the UK's top ten most influential people in AI.
Martin Karaffa
// Consumer Practice Lead, The Culture Factor
Marty spent decades as a global planning director for some of the world's largest agencies — Ogilvy, JWT, BBDO — on behemoth clients including Mercedes-Benz, Nike, Nestlé, Unilever, and the United Nations. Time and again, his work proved one thing: our cultures are emotions acting at scale. Now an independent consultant and Associate Partner at The Culture Factor Group, he helps brands thrive in unfamiliar places . And hack their own home cultures.Culture shows our emotional instincts in action. It's what tells us what's good and bad, what to value, how to spend, where to click. For marketers, that's the foundation of everything we do. And it remains profoundly, stubbornly human.
Oli Mival
// VP Product Strategy, Innovation & Experience, Picsart
Oli Mival has spent nearly 30 years at the intersection of AI, human behaviour, and creative practice. With a PhD in Human-Computer Interaction and creative practice, a career spanning academic research, UX leadership at Skyscanner, and product strategy for one of the world's largest creative platforms, he brings a rare combination of scientific rigour and commercial reality to the question of how AI is reshaping creativity, insight, and decision-making.As VP of Product Strategy, Innovation and Experience at Picsart, Oli works with AI partners including Google, OpenAI, and xAI to build the next generation of creative tools for 130M+ monthly users. He pioneered 'Vibe Design', a methodology for AI-native creativity that collapses the distance between intent and execution. And he advises on the integration of synthetic insight, agentic interfaces, and generative AI into workflows that still need the human touch.His work spans both sides of the AI equation: how machines can augment human creativity without flattening it, and how human insight remains essential even as synthetic alternatives scale. He has keynoted Web Summit, Advertising Week NYC, and industry events on topics ranging from Gen Z creative behaviour to the future of consumer research.
Radha Davies
// Sainsbury's Marketing Director, Sainsbury's
Radha Davies is a senior marketing leader with over 25 years’ experience building brands, transforming customer propositions, and delivering commercial growth across global businesses.She is currently Marketing Director at Sainsbury’s, where she leads brand, creative and customer strategy across one of the UK’s largest retail portfolios, including Sainsbury’s, Nectar Loyalty and Tu. She has played a key role in shaping the company’s move towards more data‑led, personalised marketing, including the scaling of Nectar and Your Nectar Prices as core drivers of customer value and loyalty.Prior to Sainsbury’s, Radha held leadership roles at Virgin, King (Candy Crush) and Diageo, working on globally recognised brands including Johnnie Walker and Smirnoff. Her career spans FMCG, tech, retail and private equity environments, giving her a distinctive perspective on how to combine brand, data and customer experience to drive growth.Radha is known for combining creative excellence with commercial rigour, and for building high‑performing teams in complex, fast‑moving organisations.
Rich McHardy
// Founder & Co-founder, The McHardy Collective & The BD100
Since 2012 I've been Founder of The McHardy Collective and dot-joiner for brands and agencies.Prior to that I spent 15 years sharpening my new biz skills for several leading indie and network agencies all the time uncovering leads, curating pitch teams and triggering valuable client relationships with brilliant brands like Universal Pictures, McDonald's, Starling Bank, Puma, Red Bull, The Royal British Legion, Berghaus, Go Ape and British Cycling.I also co-founded The BD100 in 2018 which publishes an annual league table in partnership with The Drum and celebrates industry talent - above all though, it's a community shining a light on the business development profession. I'm a proud qualified FA football coach, ambassador for England Netball and Guinness World Record holder for mental health awareness.
Sharon Rajan
// Principal Solutions Consultant, Sprinklr, Sprinklr
Sharon Rajan is a seasoned SaaS leader with extensive experience across software, services, and customer experience transformation. As a Lead Solutions Consultant at Sprinklr, she partners with global organizations to help unify customer experience, social, and digital engagement strategies through innovative technology and data-driven insights. Sharon is passionate about enabling businesses to transform customer interactions into measurable business outcomes and driving adoption of AI-powered customer experience solutions.
Susan ArmstrongPayne
// Affiliate Marketing Lead, Boots
I've spent 8 years in affiliate marketing across both network and brand side, which has given me a well-rounded understanding of how the industry works from both angles. Most recently, I led the in-housing of the affiliate programme at Boots UK, an experience that really shaped how I think about partnership strategy and ownership. Now I focus on affiliate diversification and strategy within The Boots Group — finding ways to evolve the programme and explore opportunities beyond the traditional affiliate mix. It's an area I'm genuinely passionate about, and I'm always looking for new ways to drive it forward.
Virginie Chesnais
// Chief Marketing Officer, Happydemics
Virginie is Chief Marketing Officer at Happydemics, where she has been shaping the company's marketing strategy since 2018. At the intersection of brand positioning, growth, and strategic development, she has played a central role in Happydemics' international expansion and key business milestones, helping establish the company as a market standard in brand lift measurement.Before joining Happydemics, Virginie built a strong marketing foundation across several industries, including over four years at Fiat Chrysler Automobiles (now Stellantis), where she developed targeted marketing strategies for the fleet and business division. Throughout her career, she has consistently turned complex market challenges into growth opportunities, combining strategic vision with an acute sense of brand and market dynamics.
Ariella Shulman
// Ethical AI Expert and Masters Student, Cambridge University
Ariella Shulman is an MPhil candidate at the University of Cambridge, studying Ethics of AI, Data, & Algorithms. Her research centers on the ethics of AI tutors and AI-assisted learning. She is a member of the Trustworthy AI Laboratory (TRACE), researching the role of institutional intermediaries in AI governance and the democratic information environment, and co-Vice President of the Cambridge AI Ethics Society, where she organizes cross-disciplinary collaboration in the field of AI ethics. Ariella is a frequent speaker and panelist on the topic of ethics of AI and the social impact of automation.
Armando Reyes
// Global Portfolio VP, MARS
Armando is a senior brand and growth leader with over 15 years’ experience scaling global FMCG brands. With a background in Industrial Engineering, a Marketing degree, and an MBA from the University of Melbourne, he combines analytical rigour with strategic creativity.As Global Vice President for the Fruity and Chocolate businesses at Mars Wrigley, he leads brand, innovation, and growth strategy worldwide. Having worked across Mars and Danone, and internationally in Mexico, Colombia, Belgium, and the UK, he is known for driving transformation through equity-building marketing, digital-first growth models, and purpose-led innovation.
Ben Golik
// Founder & Creative Partner, Uncommon Creative Studio
Ben Golik and Jonathan Goodman are founders of Uncommon CX, the specialist experience practice of Uncommon Creative Studio. They spend their days fighting and winning the small screen war: less a battle for attention, more a battle for action. They'll share learnings from working with British Airways, Google, YouTube, Instagram and more
Catriona Mantle
// Marketing Director - Butter, Cheese & Cooking, Arla Foods
Catriona Mantle is Marketing Director at Arla Foods, responsible for some of the UK’s most iconic dairy brands, including Lurpak and Anchor. With a career spanning shopper marketing, category leadership and brand transformation, she is passionate about creating distinctive work that drives both commercial results and consumer love.
Charlotte Jacklin
// Creator, Founder, Service
Charlotte Jacklin is a content creator and strategist with over 15 years’ experience across content marketing, social media and e-commerce. She now reaches more than 180k followers across Instagram and TikTok, partnering with brands including John Lewis, Le Creuset and Pinterest to create engaging, high-performing content.Alongside her creator work, Charlotte advises businesses on building and optimising their online presence, developing tailored content strategies, social campaigns and email marketing programmes that drive growth. Her career spans in-house roles at Lulu Guinness, Paul Smith and Topshop, as well as founding and publishing Betty, a lifestyle magazine distributed in 14 countries.She has also lectured in digital media at the University for the Creative Arts and London College of Fashion, sharing best practice in content creation and promotion. Her focus is on creating distinctive, high-quality content that strengthens brand identity and resonates with modern audiences.
Claudia Tezcan
// Global Dove Brand Experience & Social Director, Unilever
With over 15 years’ experience, Claudia specialises in shaping and delivering communications strategies for FMCG and luxury beauty brands at both a global and local level. She has been part of the award-winning team behind Dove’s purpose-led work, championing brand action and innovation in beauty.
Darsh Myronidis
// Sustainability Leader, Ex-Virgin
A purpose-driven leader with over 20 years of experience designing and delivering transformative sustainable impact programmes across multinational environments. Trusted advisor to founders, boards and executive committees on the commercial case for decarbonisation, nature-positive operations and inclusive growth. Proven capability in translating global strategic frameworks into impactful regional delivery, managing large-scale grant portfolios, and building diverse, high-performing teams rooted in inclusion and psychological safety. A committed advocate for gender equality, racial justice, and feminist leadership; combining analytical rigour with deep empathy for lived experience and power dynamics. Experienced spokesperson, governance leader, and coalition builder across private sector, civil society, and international bodies.
Deirdre Findlay
// Founder and CEO, Apex Strategic Advisory
Deirdre Findlay is the Founder and CEO of Apex Strategic Advisory, where she partners with CEOs, founders, leadership teams and boards at critical inflection points to align brand, technology and commercial strategy for growth.A seasoned commercial executive and former Global Chief Commercial Officer at Sonos, she has led full P&Ls and global marketing, revenue and customer experience organizations, using data and emerging technology to drive both topline and EBITDA performance. Previously, Deirdre served as Global CMO and Head of Consumer Revenue at Condé Nast and CMO at Stitch Fix, following leadership roles at Google, eBay and Digitas building modern, digital-first marketing engines.Deirdre currently serves on the Boards of Directors of Olaplex Inc. and the Rock and Roll Hall of Fame and is an active investor and advisor. Her leadership has been recognized by Adweek’s Brand Genius Award, Advertising Age’s Women to Watch and Forbes’ 50 Game Changing Marketing Leaders.For this panel, she draws on her experience as a global operator accountable for growth, reputation and customer trust—wrestling with how brands use data and AI, what they must do to manage risk and regulation, and what they choose to do when values and commercial pressure collide.
Eilidh MacAskill
// Marketing Director, Matalan
Eilidh is a highly respected and award-winning marketing and ecommerce leader with global experience across pureplay, private equity and corporate business models. Driven results across performance and brand channels, within retail - grocery, fashion, beauty and home.
Gary Bansor
// Head of UEFA EURO 2028 Sponsorship, BT
Gary leads BT’s UEFA EURO 2028 sponsorship, bringing over a decade of experience in the sponsorship space. He has previously overseen EE’s Home Nations and Wembley Stadium partnerships, responsibile for both commercial and brand impact.
Gaston Annebicque
// GM Ekino, Havas CX Network
Gaston Annebicque is the GM of Ekino, which he joined in 2012.After serving as CTO of BETC Fullsix, he now leads digital strategy, AI initiatives, and major transformation programs, aligning product vision, engineering rigor, and business results.He supports the technological journey of major companies such as Royal Canin, Canal+, BPI, Mediap Erformance, Toptex, Carmignac, and Ramsay Health Services.In the face of the rise of AI, he has managed to stay a step ahead by promoting cultural adoption, tools, and solid frameworks.Highly attentive to environmental and societal impacts, he promotes high-performance, responsible technology—simplicity, eco-design, accessibility, inclusion—to drive meaningful and sustainable transformations.
Georgia Kelly
// UK creator partnerships lead, Snap inc
Georgia is UK Partnerships Lead at Snap Inc, bringing over a decade of experience in the creator and social media space. She has previously held roles at brands including Charlotte Tilbury and Instagram, building deep expertise in working with creators, shaping partnerships, and connecting brands with audiences in meaningful, platform-native ways.
Holly Ripper
// CEO Havas London, Havas London
Holly Ripper is an experienced, progressive and entrepreneurial leader motivated by the transformational power of commercial creativity. She was appointed CEO of Havas London in 2025 following a decade at BBH London – where, as business lead, she helped drive the brand-led turnaround of Tesco, the UK’s biggest retailer, winning an IPA Effectiveness Grand Prix.In 2022, she was promoted to MD – a role in which she promised to ‘make good things happen’. That she did: growing Tesco, retaining Ribena and shaping a new output of work with wins like Netflix and GIRLvsCANCER, as well as establishing BBH’s upstream brand transformation offer and driving agility, growth and profitability across the agency.She is a NABs committee member, sits on the All In Gender Working Group, and is a BRiM sponsor.
Jim Chapman
// Author, illustrator, writer, presenter, JIM CHAPMAN
Jim Chapman is a British YouTuber, content creator and author known for his lifestyle and fashion-focused videos. He first gained popularity as part of the early wave of UK vloggers, building a large following through content covering style, relationships and everyday life.Over time, his work expanded beyond YouTube into the wider media and fashion space. He has collaborated with major brands, contributed to publications like GQ, and released a book inspired by his experiences as a creator.Today, he remains a well-established figure in the influencer space, recognised for his approachable style, long-standing presence online, and evolution from vlogger to broader lifestyle and media personality.
Johnathan Goodman
// Founder & CEO, Uncommon Creative Studio
Ben Golik and Jonathan Goodman are founders of Uncommon CX, the specialist experience practice of Uncommon Creative Studio. They spend their days fighting and winning the small screen war: less a battle for attention, more a battle for action. They'll share learnings from working with British Airways, Google, YouTube, Instagram and more
Lola Oyewole
// Founder, BLK Book
Lola brings over a decade of experience working with talent and creators. She is the founder of BLK Book, a platform focused on helping brands reach new, diverse audiences through influencer campaigns led by women of colour. Her work spans creating content partnerships between influencers and like-minded brands, producing bespoke audience experiences, and delivering talent-led content for Gen Z across platforms including Instagram, TikTok and YouTube.
Lucy Barnes
// Deputy Managing Director, Havas Market
Lucy Barnes is Deputy Managing Director at Havas Market, where she helps brands unlock growth through connected commerce and customer experience. She brings a strong track record in leading integrated teams and delivering effective, end-to-end marketing solutions, with a focus on driving measurable business impact across digital and retail environments.
Mark Whelan
// Chairman & CCO, Havas
Mark Whelan is Chairman and Chief Creative Officer at Havas UK, where he leads creativity and culture across the group’s integrated Village network. He is responsible for championing collaboration and driving a unified and culturally impactful approach to communications.With over 20 years’ experience in advertising and brand building, Mark is known for developing breakthrough ideas across brand, entertainment and design. He joined Havas in 2008 following the acquisition of Cake, the pioneering agency he co-founded, and has since played a central role in shaping the group’s creative offering.A recognised industry leader, his work spans branded entertainment, partnerships and award-winning campaigns, with a strong focus on using culture to drive growth and innovation.
Nick Wright
// CEO, Havas Play
Nick Wright is CEO of Havas Play, where he leads the agency in helping brands find a role in culture by connecting creativity, media and partnerships. With a background spanning creative, media and brand experience, he has built his career at the intersection of entertainment, sport and fan engagement.Nick has spent over a decade at Havas. During this time, he has launched and led innovative propositions and helped drive integrated thinking across the network.
Olivier Vigneaux
// Head of Havas CX Europe, Havas CX Network
Olivier started his career in 1995 at Young & Rubicam, where he managed global brands such as Danone and Carlsberg.He joined the Havas group in 2001, to lead the digital strategy for major clients such as Air France, Evian or Accor.He joined the CRM & digital agency Euro-rscg 4d in 2005, before becoming its Managing Director in 2009.Olivier was then appointed CEO of the CX agency, BETC Fullsix, in 2013. Since 2020, Olivier is the Head of Havas CX Europe, leading the group in various CX expertise areas: from UX to technology.He is passionate about brands and companies’ transformation in the digital world, he has led the development of major digital programs and worked on the customer experience of global brands such as La Roche Posay, Chanel, YSL, Danone, Royal Canin, Sanofi and Sephora (among others).
Raffaele Di Monaco
// Brand Ambassador, House of Suntory
Senior hospitality and spirits professional with 17 years of experience across luxury venues and global brands. Proven track record in brand building, team leadership, and delivering exceptional guest experiences. Combines deep product knowledge with commercial awareness, creativity, and strong communication skills. Currently representing The House of Suntory as UK Senior Brand ambassador, driving brand advocacy, education, and strategic partnerships.
Sophie Raine
// Managing Director, Havas Red
Sophie Raine is Managing Director of Havas Red in London, where she leads the agency’s growth, new business and client experience. She joined from Ketchum, where she headed its consumer brands division, and previously held senior leadership roles at W Communications.With over 20 years’ experience in communications, Sophie has worked across retail, consumer tech, FMCG and not-for-profit sectors, partnering with global brands including American Express and Jaguar Land Rover. Known for her focus on earned media and building high-performing teams, she brings a strong track record of driving both creative impact and agency growth.She is recognised as one of Campaign’s “40 over 40” and is an active contributor to the Women in PR community, reflecting her standing as a leading voice in the industry.
Steve Seddon
// CMO, Ice Travel Group
Suzi Bentley Tanner
// Partner, Gate One
With over 25 years of expertise at the intersection of customer experience, marketing transformation, and strategic growth, Suzi excels in driving customer-led transformation across diverse industries, including Retail, Hospitality, Financial Services, and Healthcare. Known for translating deep customer insights into innovative strategies and impactful experiences, she empowers organisations to align brand promises seamlessly with operational realities, unlocking measurable growth and efficiency.Suzi’s passion is igniting alignment across complex, cross-functional teams, dismantling silos, and embedding customer-centricity deeply into organisational culture. As a trusted advisor to C-suite leaders, she develops commercially focused, differentiated propositions, combining human insight, data-driven decision-making, agile methodologies, and digital innovation to deliver exceptional customer outcomes and drive tangible business performance.Her approach ensures marketing and operational excellence, optimising resources to foster sustainable growth, enhance competitive advantage, and maximise return on investment. Passionate about creating meaningful connections, Suzi champions integrated solutions that transform businesses from the inside out, making every customer interaction count.
Sebastien Sergeant
// Business Development Manager, Sid Lee Sport
Alex Knapman
// Retail Media Lead, Halfords
Maninder Paul
// B2B Marketer and AI Builder
Maninder Paul is a tech marketer with 10+ years' experience working with large global technology brands. She is also an AI builder and community leader who helps people help people feel confident to build with AI. As a founding member of the UKAI Women in AI Working Group and co-founder of the UK chapter of Women Defining AI, she champions greater access, confidence and inclusion in AI through practical, hands-on learning.
Sandra Wagner
// CEO, AuraVeo
Sandra Wagner is CEO of Auraveo, building the next generation of intelligent, sustainable connected experiences and products. With over two decades in digital transformation and technology leadership, Sandra is redefining how brands engage with consumers through connected solutions that are ethical, transparent, and genuinely valuable.
She's passionate about understanding AI's potential—and its responsibilities. She doesn't ask "what can AI do?" but "what should AI do?" At Auraveo, this means creating connected experiences grounded in human insight, not replacing it. It means governance and accountability from day one.
As a writer exploring myth and contemporary life, Sandra brings a storyteller's sensibility to technology—an insistence on holding complexity, asking harder questions, and protecting what makes us human in the process of innovation.
Born in Germany, she brings pragmatic European thinking to global innovation challenges.
Lisa Gamreklidze
// Creative Business Partner, Paragon Works Global Studios
Lisa collaborates with senior executives to solve brand and business design challenges. With a design-thinking lens and a consultative approach, she works with a dynamic range of organisations to strengthen their creative teams and improve operational efficiencies to achieve sustainable growth.
Having built her career at design studios in Europe and Asia, she leverages a valuable global perspective to build deep empathy with her clients. She is also a passionate traveller who thrives on experiencing new cultural perspectives.
Rachel Exton
// VP Global Brand, Pearson
Rachel Exton is a seasoned commercial leader with extensive experience in brand management and marketing strategy, having worked with top-tier companies including Pearson, Dyson, Reckitt Benckiser, Unilever, and John Frieda.
She is currently Vice President of Global Brand at Pearson, where she is leading the transformation of the company from a traditional education provider into a lifelong learning partner — spanning formal education, vocational learning, and enterprise upskilling and reskilling. In this role, she is shaping Pearson’s global brand vision, ensuring it reflects the company’s purpose to help people realize the life they imagine through learning at every stage of life.
Previously, as Vice President of Global Marketing for Pearson’s English Language Learning division, Rachel successfully redefined brand positioning, optimised marketing investments, and delivered impressive ROI on campaigns. Prior to Pearson, she spent several years at Dyson, working closely with engineering teams to launch innovative products globally, from hand dryers to vacuum cleaners.
Rachel’s strengths lie in driving product innovation, expanding into new markets, and executing impactful brand campaigns. Renowned for her ability to build strong relationships and inspire teams, she consistently achieves outstanding business results while fostering a culture of high performance. She holds a BA (Hons) in Business Studies from Bournemouth University.
Jodie Kenny
// Commercial Director, Growth & Emerging, Tesco Media
Russell Franklin
// Commercial Director, Tesco Media
Russell is a commercial director at Tesco Media. He joined two years ago to launch Tesco Media's non-endemic proposition and now also oversees the Fresh CPG category. Russell Joined Tesco Media after 8 years at Pinterest where he was part of the team launching the UK ad sales business. Before Pinterest, he worked across the YouTube business at Google and started his career agency side at Publicis.
Tash Whitmey
// Managing Director, Tesco Media
Blake Samson
// Content Creator | Mountain Biker | Adventurer
Blake Samson is a professional mountain biker, digital creator, and outdoor adventurer widely recognized across the global riding community under the handle @zimblake. Originally from Zimbabwe and now based in the UK, Blake spent nearly a decade as one of the lead presenters for the Global Mountain Bike Network (GMBN), where his infectious energy, world-class sloystyle dirt jump skills, and signature flair inspired millions of riders worldwide.
Today, Blake is channeling his passion for the great outdoors into his own rapidly growing channel. His content captures the true spirit of adventure, shifting effortlessly from technical singletrack and rugged mountain bike expeditions to overland vehicle exploration, DIY engineering, 4x4 builds, and off-grid camping. Driven by a desire to inspire, entertain, and inform, he documents everything from bespoke motorcycle rack builds to muddy trail missions with absolute authenticity. Whether he is pushing boundaries on two wheels or fabricating custom rigs for his next wilderness escape, Blake’s mission remains the same: inspiring "you beautiful people" to pack up, head outside, and explore the great outdoors.
Kelly Woods
// Brand Communications Manager, Jeep UK
Mitch Syrett
// Executive Creative Director, Uncovered
Rob Edwards
// Head of Media and Digital, Arla Foods
Robert Smart
// Commercial Lead - CPG & Retail, LiveRamp
Robert Smart is LiveRamp’s Commercial Lead for CPG and Retail, where he helps companies to to turn data into practical, actionable growth. With more than 15 years of experience across market insights and martech, he brings a strong perspective on how organisations can use data not only to drive efficiency, but to create more relevant and useful customer experiences.
Rob is a regular voice in conversations around retail, commerce media and data-driven marketing, with a focus on making complex ideas practical and commercially meaningful for brands.
Justin Reid
// Senior Media Director, International Markets (EMEA & APAC), Trip Advisor
Parweez Mulbocus
// Head of Ecommerce, OMD EMEA
Jemma Haley
// Proposition Strategy & Development Lead - Retail Media, John Lewis Partnership
Scott Bodie
// Head of Media UKI, Kimberly Clark
Head of Media for the UK & Ireland at Kimberly-Clark, where he leads the company’s media strategy, investment, and innovation across its portfolio of iconic brands. In this role, Scott is responsible for ensuring that Kimberly-Clark’s media ecosystem delivers both commercial effectiveness and brand impact — connecting consumers with trusted household names like Andrex and Kleenex through insight-driven, creative, and sustainable communications. With extensive experience across media strategy, digital transformation, and brand communications, Scott has built a career at the intersection of creativity, technology, and data. He is passionate about designing media frameworks that not only drive measurable business results but also strengthen emotional connections between brands and audiences.
Steve Ricketts
// Chief Commerce Officer, Publicis Media
Steve Edwards
// Head of Agency, Tesco Media Group
Jessica Cooke
// Group Head of Retail Media Propositions and Partners, Kingfisher
Colin Horan
// Strategic Partner, FMCG, Bauer Media Outdoor
Jo Pettifer
// Vice President of Marketing, Salesforce
Jo is the VP of Marketing at Salesforce, where she oversees the strategic direction and execution of brand, demand generation, and field marketing across the region. With more than 20 years of leadership experience in B2B enterprise technology, Jo is a specialist in scaling business growth, driving digital transformation, and fostering high-impact marketing teams. She is a frequent speaker on the future of AI-powered business, a dedicated mentor, and an executive sponsor for diversity and inclusion in the tech sector.
Sabrina Rodriguez
// Director of Marketing, Salesforce
Sabrina leads brand, digital, social, and content innovation across Salesforce's second-largest global market - The UK. A senior marketing leader with 13+ years of experience spanning B2B and B2C, Sabrina has successfully steered global brand transformations and built high-performing teams for major enterprises like Ericsson, dentsu, and Travelex. Celebrated for her expertise in scaling digital growth, she is a frequent speaker and industry commentator featured in The Drum and Financial Times. Alongside her tech career, Sabrina is a classical singer and serves as a non-profit Chair and Trustee championing digital transformation in the UK arts sector.
Amie Cripps
// Editor in Chief, Versus
Chris Bryant, MBE
// Managing Director, UK & Ireland - EURO 2028
Glenn Hoddle
// English former football player and manager
Claire Trbovic
// Global Head of Product, SMG
Ollie Shayer
// Senior Director, Global Strategy and Innovation, SMG
John Sills
// Managing Partner, The Foundation
Jen McAleer
// Group Brand Director, Lloyds Banking Group
Isabella Kornaś
// Executive Coach, Communication Strategist and Founder, Purposefully
Hélène Grandjean
// Accredited Coach | Founder, Yellow Coaching, Yellow Coaching
Hélène Grandjean spent 20 years in media and advertising across senior sales, marketing and insights roles. Starting in out-of-home and later moving to the BBC, working globally across the BBC News, BBC Sport, BBC Audio and the World Service portfolios.
While at the BBC she trained as a coach, earning her qualification with distinction. That work became the most aligned thing she had done in years so she founded Yellow Coaching.
Today, she supports media and advertising professionals ready to work out what they want next in career and move into roles they actually want.
She also delivers 1:1 coaching sessions and workshops for organisations.
Hélène is also a mentor with Bloom UK.
At MAD//Fest she is co-facilitating a practical self-coaching masterclass for anyone whose brain has been on overdrive for too long.
yellowcoaching.co.uk
John Vagueiro
// CEO & Founder, Adapting Social
"John Vagueiro is a husband, proud father of three, entrepreneur, and lifelong advocate for helping others build meaningful businesses and lives. While he is passionate about business, his greatest role and most important responsibility is being a present husband and father. His wife and three children are his world and serve as the driving force behind everything he does each day.
At 17 years old, John founded Adapting Social from his parents' basement with a simple goal in mind: to create opportunities for himself while helping support his family. What started as a self funded venture has grown into a debt free, full service marketing and design agency that has the privilege of partnering with businesses throughout the United States and more than 20 countries around the world.
Despite the company's growth, John's passion has always remained rooted in helping small businesses succeed. Having experienced the challenges of entrepreneurship firsthand, he understands the sacrifices, uncertainty, and resilience it takes to build something meaningful. He is deeply committed to helping business owners grow through creative marketing strategies, practical guidance, and genuine partnerships.
In addition to leading Adapting Social, John is an owner and investor in several businesses spanning multiple industries, including technology, education, and the spirits industry through his ownership in a liquor company. While his professional interests are diverse, his focus has always remained centered on building organizations that create long term value and positively impact the people they serve.
John is also the host of Breaking Barriers, a podcast where he sits down with entrepreneurs and business leaders to have honest conversations about their journeys, setbacks, successes, and the lessons they've learned along the way.
Outside of work, John is a passionate New York sports fan who rarely misses an opportunity to cheer on the New York Jets, New York Knicks, New York Yankees, and New York Rangers. Whether he is spending time with his family, supporting his favorite teams, leading his team at Adapting Social, or speaking with fellow entrepreneurs, he brings the same energy, authenticity, and commitment to helpingothers succeed.
At his core, John's mission remains simple: to help people build meaningful lives, strong businesses, and lasting legacies.
Ashley Maloney
// CTO, Firney
Ashley Maloney is Co-CEO and Co-Founder of Firney, where he helps brands treat conversion and customer experience as technical problems to be solved rather than guesswork. His focus is building AI tools that turn the latest models into measurable revenue uplift. Alongside this, he leads Firney's data infrastructure work, the systems that finally let marketing teams see what's actually working by connecting the dots between ad spend, customer behaviour, and revenue. Ashley's approach is grounded in engineering. He spent the early part of his career deep in cloud architecture and infrastructure optimisation, and that rigour now underpins how Firney designs and ships solutions: pragmatic, accountable, and built to perform.He's a frequent speaker on practical AI implementation, engineering for conversion, and closing the loop between marketing spend and revenue, cutting through the hype to show teams what genuinely moves the numbers.
Colin Smith
// Senior Director, Marketing Solutions, Transunion
Colin Smith is Senior Director, Consulting Services at TransUnion, where he leads teams helping organisations unlock commercial value from data. A highly experienced data, analytics and insight leader, he has a strong track record of turning complex datasets into actionable strategies that drive marketing performance, customer understanding and sustainable growth.
Danny Holmes
// Consulting Partner, Experian
Dave Ward
// Director - Experience Design & Creative, Create Future
Dave Ward is Director for Experience Design and Creative at CreateFuture, where he leads the multidisciplinary design team working at the intersection of brand strategy, product experience and creative leadership, for clients including adidas, Disney, the BBC and Penguin Random House. Across 20+ years he's made snow in Disneyland, raced with the Stig and built fighting robots, as well as simplifying some of the UK's biggest financial brands. Right now he's focused on how design and human craft earns its place in an AI-native world, the conversation he is leading in his role as Co-Chair of the BIMA Creative Council.
Ian Forrester
// CEO, DAIVID
Ian Forrester is Founder and Chief Executive Officer of DAIVID, the AI-powered creative effectiveness platform transforming how brands understand and optimise attention, emotion and memory in advertising. With more than 20 years’ experience in research, analytics and product innovation at the intersection of advertising and technology, Ian drives DAIVID’s vision of “why before what”, using deep human and machine-learning data to generate actionable insight that improves creative impact at scale.Before DAIVID, Ian held senior leadership roles in global insight and analytics. He was Senior Vice President, Research and Analytics at Whalar, where he brought analytical rigour to influencer marketing measurement and developed industry-leading studies on the science of influencer content. Earlier, at Unruly, he was the first Insight hire and built global teams and products that decoded drivers of video sharing, emotion and cultural performance. His work spans brand-side roles at major companies including L’Oréal, Nestlé, Tate & Lyle and Sony Pictures, giving him a deep understanding of both creative strategy and data science.Ian’s expertise is in high demand; he has been featured by BBC World, Sky News, WARC, MRS Impact and MediaCom Blink. He has also been a judge for the WARC Media Awards and the IPA Effectiveness Awards.
Jody Goodall
// CPO, Zappi
Jody Goodall is Chief Product Officer at Zappi, where he leads the development of AI-powered products that help the world's biggest brands make faster, smarter decisions with consumers at the center. With more than 25 years of experience building tech platforms, he has worked through every major shift of the modern era from the early days of the internet in Silicon Valley to the rise of mobile. Now, he's focused on exploring how AI can improve decision-making rather than just automate it.
JO JOSEPH
// DJ/AUTHOR/YOGA TEACHER, SMOKIN JO
With over 36 years at the forefront of global electronic music, Jo is one of the most respected and enduring figures in dance music culture. A DJ, producer, mentor and author and the first and only female winner of DJ Magazine's DJ of the Year Award, her career is a masterclass in longevity, authenticity and knowing how to move a room.From early residencies at Trade, Manumission, Ministry of Sound and Space Ibiza that helped define the sound of a generation, Jo has spent nearly four decades doing what she does best, reading a crowd and taking them on a journey. She has performed at international festivals and iconic clubs across the globe, building a reputation not on hype but on an unwavering ability to connect people through music. As a producer, she has delivered original tracks, remixes and celebrated mix compilations that capture the energy of her sets.In 2024, Jo published her memoir You Don't Need a Dick to DJ through White Rabbit Books, a fearless, funny and brutally honest account of her journey through a male-dominated industry. The book earned endorsements from Honey Dijon, Sister Bliss, Norman Jay MBE, Danny Tenaglia, Groove Armada and Skin. Not nostalgia. Testimony from artists who know.Her commitment to the future of electronic music runs just as deep as her history in it. Jo has partnered with ICMP to launch the Smokin Jo DJ and Electronic Music Production Scholarship, a full BA (Hons) award covering undergraduate tuition fees for one UK-based student across the entire three-year degree. It's a meaningful investment in the next generation from someone who knows exactly what it takes to build a career in this industry.Jo has never been defined by a single accolade. She is defined by what she does every time she steps behind the decks: deliver energy, authenticity and an experience that stays with you long after the last record plays.She remains as relevant now as she was when she started. Still touring, still creating, still investing in the next generation. Smokin Sundays, her East London day party at The Timberloft in Shoreditch, is proof that the best DJs don't fade out. They just keep finding new rooms to set on fire.
Jordan Stone
// Head of Social, Content and Creator Marketing, Vodafone UK
Jordan Stone is a creative brand marketer who has specialised in social, content & creator marketing since they all became ‘things’. For almost 20 years he’s helped brands effectively reach, engage and convert their target audiences in the very place they now spend most of their time.He’s driven brand growth for Vodafone UK, leading social marketing excellence for consumer and business audiencessince 2017. Before moving client-side, Jordan held a variety of senior leadership positions at global socially-led creative agency We Are Social. There he honed his craft with brands like Jaguar, Audi, Samsung, Netflix, Cadbury Dairy Milk, Reebok and Expedia. Jordan is known for delivering high-impact, integrated campaigns and compelling brand storytelling. His proximity to social channels keeps him attuned to the voice of the customer and broader cultural trends, and tricks him into thinking he is still young.
Katie Street
// MD & Podcast Host, Street Agency x Marketing in the Madness
Katie Street is a marketing and technology strategist withdeep expertise in MarTech, AI-driven marketing, and retailinnovation. As Founder of Street Agency, Katie bringstogether leading voices from global brands, fast-growthbusinesses, and the technology sector to explore what istruly shaping the future of marketing.
Lauren Hardaker
// Global Transformation Director, Mars - Pet Nutrition
Lauren Hardaker is a Global Digital Transformation leader with nearly two decades of experience spanning Mars and leading consultancies. She specialises in Data, AI and Marketing Effectiveness, leading large-scale transformation programmes that unlock growth, improve decision-making and turn data into measurable business impact. Passionate about the future of marketing, Lauren helps organisations harness technology and innovation to create more effective, insight-led ways of working.
Mariam Ziada
// Brand Partnerships Manager, FlightStory
Mariam Ziada is building her career at the place where audience obsession meets commercial ambition - FlightStory, home to The Diary of a CEO, We Need to Talk, Begin Again & Hot Smart Rich. Her work focuses on building creator partnerships that put household brands back on the cultural map when traditional marketing stops working - producing award-winning branded content that draws directly on everything FlightStory has learned about what audiences actually want.Sitting at the intersection of data, creative and commercial, Mariam helps brands answer the question every marketer now faces: how do you tap directly into creator culture and speak authentically to the audiences that actually matter?
Meredith O'Brien
// Group Agency Director, MiQ
Meredith O’Brien is the Group Agency Director at MiQ UK, leading key relationships across the independent agency landscape and driving commercial growth for clients nationwide. With deep expertise in advanced TV and omnichannel programmatic, she helps agencies design insight-led campaigns that connect audiences seamlessly across CTV, digital video, and display. Known for her collaborative, people-first approach, Meredith champions innovative solutions that deliver measurable results for both agencies and brands.
Meredith Smith
// Global Head of Future Strategies, SAMY
Meredith Smith is Global Head of Future Strategies at SAMY, bringing over two decades of expertise in strategic foresight, consumer and cultural insights, and innovation. She works with global brands to decode emerging trends, understand shifting consumer behaviors, and build strategies that drive relevance and growth in an increasingly social-first world.
Noël Bunting
// Chief Creative Officer, Publicis London
Noël Bunting is CCO of Publicis London, a role she took on in 2024 and has since seen her oversee work for clients including Essity, Fosters, Electrolux and Marriott. Noël is passionate about finding human truths that can cross borders and media, a philosophy she brings to her creative leadership of the agency. She believes in making truly international work that not only brings something novel to the creative space but is also highly effective for the brand. Prior to joining Publicis London, Noël most recently led Neverland’s creative department as Executive Creative Director, helping fast-track the business from a three-person startup to becoming one of London’s most talked about agencies, scooping Campaign’s Start-up of the Year in 2022. Her previous career saw her work across Atlanta, New York and London, at agencies including Ogilvy UK, adam&eveDDB, Grey New York, JWT and FCB New York, where she picked up a Grand Prix at Cannes Lions for the Oreo ‘Daily Twist’ campaign. She’s created award-winning global work for the likes of Volvo, Dove, Oreo, Canon and the US Marine Corps.Noël was named as “one of the most creative people in advertising” in New York before moving to London, although she very much sees herself as human being first, creative leader second. She lives in Brighton, England with her husband and twin boys.
Panid Sarrami Froshani
// Marketing Science Lead, Samsung Ads
Ricky Watson
// Senior Manager, Marketing Analytics, Lloyds Banking Group
Ricky Watson is a Senior Manager in Marketing Analytics at Lloyds Banking Group, with over 15 years’ experience in marketing, data and analytics.He began his career in 2008 at a marketing consultancy specialising in Marketing Mix Modelling, before joining Lloyds Banking Group in 2017. Since then, he has played a key role in building and scaling marketing effectiveness capability across the business.Ricky now leads the development of a more joined-up approach to measurement at Lloyds, bringing together Marketing Mix Modelling, multi-touch attribution and experimentation to move the organisation from fragmented reporting towards a more consistent and trusted view of marketing performance.He works closely with marketing, finance and data teams, as well as external partners, to translate complex analytical outputs into clear, actionable insights that inform planning, optimisation and investment decisions.He is particularly interested in how organisations move beyond building analytical capability to embedding it into day-to-day decision-making, and the role simplicity and consistency play in making measurement useful in practice.
Sandy Ghuman
// Senior Product Manager - Customer Data & Transformation, easyJet
Sarah Robertson
// Chief Product Officer, Experian
Lydia Hunter
// Business Director, The Good Influence
Aiden Gibbons
// Co-founder and Executive Creative Director, Not Just Any
Aidan is co-founder and Executive Creative Director of NJA, an acclaimed director and multi-disciplinary specialist who can skillfully navigate between the worlds of CG/VFX and live action.With over 20 years' experience, he helps lead the London-based studio, fostering a commitment to quality that has resulted in brand storytelling that has consistently pushed and redefined creative boundaries in the face of ever-evolving content and client needs.
Aziza Bhatia
// Managing Director & Executive Producer, SALT.TV
Aziza Bhatia is Managing Director and Executive Producer at SALT.TV. With a background in journalism, she began her career in the early 2000’s at ITV Factual during the rise of reality TV. A desire to produce more visually creative, scripted and unscripted work, led Aziza into independent production, focusing on advertising and branded content. For the past nine years Aziza has led a tight knit, in-house team of creative, production and post production talent at SALT.TV. Producing award winning TVC, digital and social content for brands such as Lego, The Bank of England, Courvoisier, The National Gallery and TNT Sports, Aziza’s goal is for SALT to continue to remain ‘salty’ - delivering creative excellence that provokes emotion and impact. Now celebrating 25 years of SALT, Aziza continues to champion a culture of collaboration and curiosity. She’s passionate about helping in-house teams unlock creativity through smarter, more flexible production models, combining human craft with a hybrid AI approach that enhances consistency, efficiency and imagination while keeping people at the heart of the process.
Emma Cassidy
// Senior Creative Director, TNT Sports & HBO Max UK
Emma leads award-winning creative teams at WBD providing full creative services to support TNT Sport and HBO Max in the UK. Graduate of Sussex University with a BA (First) in Media and English, she has always been interested in creative communication in its many forms. With over 25 years in the advertising and broadcast media industry, she is expert in creative & brand strategy and content promotion. She has worked with many UK broadcasters (BBC, Disney, NBCU) and broadcast design agencies (Red Bee, BDA), before joining Warner Bros. Discovery. Passionate about the benefits of diversity and inclusion in the workplace, Emma was one of the founders of the acclaimed Access series Black Britain Unspoken. In 2025 she was instrumental in the creation of a new Access program ‘Reframe the Game’ which gave women film-makers the opportunity to make films about women in Sport.
Joe Wood
// Senior Marketing Manager, Audio Network
With over 10 years of experience in the music industry, Joe has worked across international record label marketing and music licensing. He spent seven years at One Little Independent Records leading international campaigns for artists including Björk, before joining Audio Network as Senior Marketing Manager. Joe now works with broadcasters, brands and creative teams to connect audiences with exceptional music through strategic marketing and partnerships.
Liam Wade
// Chief Strategy Officer, Impression
From driving market-leading growth for global brands to the Forbes Communications Council and international keynotes, my career has been driven by one thing: outperforming the market through relentless experimentation. As Chief Strategy Officer at Impression, I look across the entire marketing mix to build data-first strategies that drive commercial scale for our clients. I'm incredibly proud of the independent, B Corp-certified agency we've built over the last ten years, but I’m even prouder of the culture inside it – one where we fuse creativity with rigorous data science and have a great time along the way. Outside the office, I create intricate, highly complex architectural structures out of hydrated potatoes.
Prudence Beecroft
// Managing Director and Executive Producer, Not Just Any
Prudence Beecroft is Managing Director and Executive Producer at Not Just Any, a next-generation content studio helping brands navigate the evolving intersection of creativity, technology, and culture. With over 20 years' experience leading award-winning productions and creative businesses, Prudence specialises in bringing ambitious ideas to life through innovative storytelling, emerging technologies, and modern production methodologies.
Stacey Britt Fitzgerald
// Brand Director, Grind
Stacey Britt Fitzgerald is a global brand and marketing leader with 20 years of experience building culturally resonant consumer brands at the intersection of creativity, commerce, and growth. She has held senior leadership roles across fashion, beauty, media, and technology, including Urban Outfitters, BuzzFeed, Condé Nast’s Glamour, and IMG’s New York Fashion Week.Stacey is currently Brand Director at Grind, the cult UK coffee company, where she leads brand strategy, creative direction, partnerships, and go-to-market storytelling as the business scales across hospitality, grocery, and DTC. Known for blending rigorous brand strategy with cultural relevance, her work spans next-generation retail concepts, high-impact collaborations, and omnichannel campaigns that drive both brand equity and commercial performance.Originally from Philadelphia, Stacey has worked across the US, UK, Australia, and Europe. She is based in London.
Toby Rozenblit
// Head of UK Office, Tracksuit
Toby Rozenblit is the Head of UK Office at Tracksuit, where he helps brands and agencies better understand and grow their brand performance. As Tracksuit's first hire in the United States, Toby was instrumental in building the company's presence from the ground up, helping establish the business before relocating to the UK to lead growth across Europe, the Middle East, and Africa.Before joining Tracksuit, Toby led Customer Success teams at Rokt and was an early member of Pinterest's ANZ SMB Advertising team, helping businesses harness the power of digital advertising during a period of rapid growth. He began his career as a Management Consultant at Accenture, bringing a strategic and analytical lens to the commercial challenges brands face today.Toby holds degrees in Commerce and Law from Monash University and is passionate about helping marketers connect brand-building efforts to long-term business growth.
Fabien Sommer
// Senior Global Communication Manager, Hennessy
Global Marketing & Communications leader with 10+ years of experience shaping culturally impactful brands across luxury, sport, lifestyle and fashion ecosystems. Expertise in global PR, influence marketing, executive positioning, storytelling and integrated brand strategy across EMEA and international markets. Track record leading cross-functional teams, high-profile partnerships, talent collaborations, and 360° campaigns for globally recognized brands including Nike, Jordan Brand and Hennessy. Experienced working closely with C-level leadership to drive brand desirability, cultural relevance and business impact.
Owen Laverty
// Chief Brand Officer, Ear to the Ground
With an academic background in behavioural economics, Owen has played a pivotal role in shaping Ear to the Ground’s approach to fan understanding, combining behavioural insight with cultural intelligence.
A key figure in the development of Fan Intelligence®, Owen has been instrumental in building the agency’s proprietary insight model and embedding it at the heart of our Fans to Consumers™ methodology. Working with brands and rights holders including PlayStation, Coca-Cola, Nike, Puma, adidas, the NBA and Pringles, he has helped organisations better understand the emotions, motivations and behaviours that shape fandom, championing an approach that focuses on how cultural relevance can translate into tangible business outcomes.
Eliza Macquillan
// Communications Manager, Two Circles
Nina Chande
// Founder, Like No Other
Jon Hewson
// RVP EMEA, Ad Solutions, Genius Sports
Caitlin Ramrakha
// Director of Marketing, Stats Perform
Jodie Cariss
// CEO & Founder, Self Space
Sam Chandler
// Marketing & Commercial Director, Self Space
Oyin Akiniyi
// Brand Communications, Content and Partnership Director, Pernod Ricard
Kai Birras
// Director of Partnerships, Marketing & Communications, OneFootBall
Joanna Howes
// CEO & Founder, The Change Creators
Louise Beltrame-Bawden
// Director of Women's Sports Strategy, Stats Perform
Louise Beltrame-Bawden is Director of Women’s Sports Strategy at Stats Perform, where she leads the company’s global approach to accelerating the growth, visibility, and commercial value of women’s sport through data, AI, and storytelling.
With a background in sports journalism and international content leadership, Louise brings a media-first perspective to the data revolution reshaping sport. She has worked closely with leagues, federations, broadcasters, and digital platforms to deliver live coverage at scale, giving her firsthand insight into how data quality influences coverage, fan engagement, and commercial opportunity. Louise now focuses on building go-to-market frameworks and partnership strategies that help the industry unlock long-term commercial growth in women’s sport.
Andrew Mullins
// Brand Impact Director, JCDecaux UK
Andrew Mullins has been with JCDecaux for 10 years and is the Brand Impact Director of the company's award-winning Brand Impact team. He leads a talented group of Project Managers in delivering bespoke outdoor advertising campaigns across JCDecaux's diverse portfolios, including Retail, Rail, Roadside, and Airport environments. Andrew has collaborated closely with a large number of brands and media agencies to deliver impactful creative campaigns for JCDecaux over the last 10 years. Prior to his time at JCDecaux, Andrew spent eight years at ITV, where he managed digital campaigns for major sponsorships such as Coronation Street, Emmerdale, and the 2015 Rugby World Cup.
Alex Browne
// VP, Revenue & Growth, Adverteyes
Alex has spent 12 years working at the frontier of vision AI and creative tech. He runs GTM at Adverteyes, a company formed last year to help advertisers drive business growth through better creative decisions.
Dom Boyd
// Managing Director, Kantar
Dom Boyd is Managing Director at Kantar UK and is a five-time IPA Effectiveness Awards winner, former Chair of industry strategy body APG, Chief Strategy Officer at Publicis, and Group Head of Planning at Campaign’s creative agency of the decade adam&eveDDB. He is also a frequent industry writer and marketing effectiveness awards judge.
James Libor
// Global Media Director, Mars
A marketing leader with over 18 years of experience driving growth and commercial impact through large-scale marketing transformation for world-leading brands including Mars, Virgin, Entain, and Allianz. I specialise in developing and executing global marketing operations that enhance efficiency and effectiveness. My focus is on redesigning operating models, optimising agency ecosystems, enabling AI capabilities, and building robust investment frameworks to drive growth. As a trusted senior leader in complex matrix environments, I excel at bridging the gap between strategic vision and operational delivery. I am passionate about building high-performing teams and fostering a culture of data-driven decision-making.
Jodie Gillary
// Head of Brand Activation, Kantar
Jodie is Head of Client Impact at Kantar, where she turns Kantar’s flagship evidence—BrandZ and the Blueprint for Brand Growth—into high‑impact narratives and action plans for clients. A regular host and headliner at Kantar IGNITE, Jodie focuses on what really drives brand value across the marketing mix. In addition, Jodie has written a book aligning marketing principles to wardrobe psychology and is a TedX speaker on the same topic. She also collects premium Bourbon and Woodford Reserve is a core part of her repertoire!
Joe Adsett
// Managing Director, Refluenced
Exited founder, named (twice) as one of the Top 100 most influential people in performance marketing by Performance Marketing World and featured in their 30 Under 30. Living at the intersection between influencer marketing and paid media with a decade of experience in media, strategy and community-led growth for brands including L’Oréal, McDonald’s, Unilever, Meta, TikTok and NatWest. Joe specialises in taking things from 0 to 1, with a focus on sales, marketing, and product strategy.Previously, Joe founded Unieed, a content and media-buying agency acquired by TAKUMI in 2021. At TAKUMI, he launched the paid media offering, generating £1.5M in its first year and 4x year-on-year growth in its second.
Lauren Windscheffel
// Senior Client Partner, Dotter
As Senior Client Partner at Dotter, Lauren has spent more than nine years helping global brands unlock the value of shoppable marketing. Working at the intersection of commerce, analytics and consumer behaviour she partners with brands and agencies to understand how shoppers engage with digital experiences, uncover meaningful insights and translate those learnings into strategies that drive measurable business outcomes.With extensive experience across international markets, Lauren is passionate about moving beyond surface level metrics to help brands better understand the real impact of their marketing investments. Her work focuses on connecting data, shopper behaviour and commercial performance to deliver long-term growth and stronger customer experiences.
Lynne Deason
// Head of Creative Excellence, Kantar
As Head of Creative Excellence, Lynne Deason champions creativity that connects with the audience emotionally and culturally, with the brand, in context and consistently across all encounters. Lynne’s approach is rooted in human insight and creative bravery, helping brands build meaningful connections and measurable success. With deep expertise in marketing effectiveness, brand building, and behavioural insight, she helps brands unlock ideas that drive commercial impact. Her work bridges creativity and evidence, empowering teams to make bold decisions that deliver results.
Max Keane
// Chief Strategy Officer, VCCP Blue
Max Keane is Chief Strategy Officer at VCCP Blue. He is an award winning strategic leader with proven experience building high-performance strategy teams at multiple international agencies, including senior positions at Cossette, Arnold Worldwide NYC, and Leo Burnett and Fallon in London.
Max Sinclair
// Co-founder & CEO, Azoma
Max is the CEO and Co-founder of Azoma, the Agentic Commerce Optimization (ACO) software of choice for Enterprises, trusted by the likes of Mars, Unilever, L'oreal and Beiersdorf. Prior to founding Azoma, Max spent 6 years at Amazon. He worked in Search, owning the customer browse and catalogue experience for the country launch of Amazon in Singapore; and led the launch of Amazon Grocery across the EU. He is also the host of the New Frontier Podcast on (Spotify and Apple); and an international speaker on AI.
Michelle Ashurst
// Sales Director, JCDecaux UK
Michelle has been at JCDecaux for seven years, joining with a passion for the creativity that out-of-home (OOH) advertising enables, unlike any other channel. She has enjoyed seeing the channel evolve, incorporating new technology, richer data, and increasingly advanced ways of measuring effectiveness, while continuing to drive creative innovation.
Nicola Claydon
// Sales Director, JCDecaux UK
Nicola has 20 years of experience in the media and advertising industry, having spent the last 10 years at JCDecaux developing strategic client and agency relationships.
Russ Wilson
// Managing Director, The Sound
Russ started his career with a PhD in Applied Linguistics, exploring what people mean when they give opinions in the context of brand conversations. Across both agency and clientside roles, he's spent the last 20 years exploring consumers, brands and how they interact, to help close the gap between them. He's a regular speaker on these topics, alongside leading the UK business at The Sound, a strategic insight and innovation consultancy.
Stuart Trevor
// CEO, Stuart Trevor Ltd
Founder of All Saints currently CEO of STUART TREVOR - building the world’s most sustainable designer clothing brand Asked many times about building another All Saints;‘There are far too many clothes in the world already, the last thing the world needs is another clothing brand – what about a clothing brand that doesn’t produce any clothes?’STUART TREVORAn amazing range of clothes created from recycled clothing or dead stock fabric. Our mission is to create exciting products from others waste, to make it easier and more fun to buy sustainable fashion, to wear non destructive clothing ‘Reworked, rebranded, cut up, distressed, and reimagined with care – patched, printed, hand painted, sprayed, washed and embroidered, often with “less is more” in mind.’There’s a huge supply of vintage clothing ready to be given new life, millions of metres of “dead stock” fabric either lying around in fabric mills or ending up in landfill.‘We turn this ‘dead stock’ into ‘living stock’. FACT - Every 7 minutes a pile of clothes the height of Mount Everest goes into landfill - Fast Fashion is killing the planet and now is the time to actWe cannot carry on with this - this is why we launched StuartTrevor.comStuart Trevor started his career as a fashion design student in 1985, aged 19 won the Smirnoff Fashion Awards at the Royal Albert Hall and became the first ever designer and buyer for REISS. Aged 28 he founded All Saints. Many of the clothes that feature each week in the top 10 bestseller list of the high street brand today were designed by Trevor over 20 years ago. ‘All Saints was my baby, I created that look from scratch, all inspired by my teenage years. That best selling biker jacket started out as a vintage find, the ramskull was my first logo design, a cross between my love of animals, pirates and punk rock and it took over the world!’‘Inspired by a childhood obsession with David Bowie, Kate Bush & Adam Ant, customising hand me down clothes gifted from my mother’s church friends. I learned to sew at 9 years old in Dundee, my ambition from very early days was to create the world’s greatest rock n roll brand. I’m still on that mission and I’m determined to make it happen’ ‘Now I want to create something that brings the same joy, even more pleasure to people whilst doing what’s right for our planet’Trevor started customising vintage finds, then began creating small quantities of reworked outerwear in limited edition from a small factory in East London. ‘People want to have
Nabila Richardson
// Brand & Campaign Strategist, Curious & Creative
Nabila Richardson is the founder of Curious & Creative, a strategy-led consultancy for experience-led brands at an inflection point in luxury, travel, hospitality, and lifestyle.
Her work sits at the root: positioning, narrative, and the strategic foundations that everything else is built on. She helps teams align on their identity, define what they stand for, and create experiences and campaigns that move the people they're trying to reach. Her approach blends insight-driven thinking with creativity, anchored in community and real-world behaviour.
Before going independent, Nabila worked in-house at Quintessentially and at New West End Company, home to Oxford Street and Bond Street.
She also founded a tech-free and IRL community, Unplugged Social Club. A living lab for her belief that the strongest brands and experiences are built around presence, intention, and connection.
Christian Skaar
// VP eCommerce EU & NA, Beiersdorf
Lawson Hill
// CRO, CUPRA Kiro Racing
The Ingredient You Can't Put in a Recipe - Experiential
Cornetto + Susan Boyle: Just One Cornetto Is Back!
10 Myths about AI and advertising, what it all really means and what to do about it?
Tom Goodwin
Founder, All We Have Is Now
Chair's Opening Comments
Alex Payne
Founder, The Influence Room, @goodbadrugby and Blackeye Gin
Who Attends?
80%
of tickets are for top tier brand marketers, agency leaders who are in the market for media, tech solutions / service providers.
20%
of tickets are available to buy for martech/adtech innovators, platforms + solution/service providers.
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15,000+ attendees. 100% brands, media and disruptors. 0% time wasters.
MAD//Fest is always SOLD OUT + in 2026 we’ll once again take over the Truman Brewery for a vibrant ‘campus’ style event experience for 15,000+ top brands + agencies.
Old Truman Brewery, Ely’s Yard, 15 Hanbury Street, London, E1 6QR.
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