Attend

Now entering its 7th edition, MAD//Fest is the UK’s biggest + most daring festival for 15,000 brand + agency guests.

Expect a punchy event that does justice to the word ‘Festival’ with inspiring no BS content, lively networking for the industry’s most influential innovators + more fun than you can shake a stick at!

In 2024, this means a HUGE new festival site, big name speakers, live challenges, parties, night time entertainment, street food, bar takeovers, top DJs + much more.

2024 Speakers

2024 Agenda

Filter Stages:

HEXAG
HEXAG2
BRAND
AI
CREAT
CRECON
ATTEN
DIGI
NEWSP
FLC
CMO

10:15 - 10:20

BRAND

Welcome to MAD//Fest

Paul Frampton-Calero

President, CvE Marketing Consultancy

10:15 - 10:20

BRAND

Welcome to MAD//Fest

Paul Frampton-Calero

President, CvE Marketing Consultancy

10:15 - 10:20

HEXAG

Welcome to MAD//Fest

Paul Frampton-Calero

President, CvE Marketing Consultancy

10:15 - 10:20

HEXAG

Welcome to MAD//Fest

Paul Frampton-Calero

President, CvE Marketing Consultancy

10:15 - 10:20

DIGI

Welcome to MAD//Fest

Paul Frampton-Calero

President, CvE Marketing Consultancy

10:15 - 10:20

DIGI

Welcome to MAD//Fest

Paul Frampton-Calero

President, CvE Marketing Consultancy

10:20 - 10:25

HEXAG

What to expect this year

10:20 - 10:25

HEXAG

What to expect this year

10:20 - 10:25

BRAND

What to expect this year

10:20 - 10:25

BRAND

What to expect this year

10:20 - 10:25

DIGI

What to expect this year

10:20 - 10:25

DIGI

What to expect this year

10:25 - 10:55

HEXAG

'Fortune Favours The Bold' Panel

Matt Barwell

NED and ASA Council Member, ASA and Various Scale-up Businesses

Mitch Oliver

VP Corporate Brands & Purpose, Mars Incorporated

Kenyatte Nelson

Chief Membership & Customer Officer, Co-op

Michelle Spillane

Managing Director, Paddy Power

10:25 - 10:55

HEXAG

'Fortune Favours The Bold' Panel

Matt Barwell

NED and ASA Council Member, ASA and Various Scale-up Businesses

Mitch Oliver

VP Corporate Brands & Purpose, Mars Incorporated

Kenyatte Nelson

Chief Membership & Customer Officer, Co-op

Michelle Spillane

Managing Director, Paddy Power

10:25 - 10:55

BRAND

'Fortune Favours The Bold' Panel

Matt Barwell

NED and ASA Council Member, ASA and Various Scale-up Businesses

10:25 - 10:55

BRAND

'Fortune Favours The Bold' Panel

Matt Barwell

NED and ASA Council Member, ASA and Various Scale-up Businesses

10:25 - 10:55

DIGI

'Fortune Favours The Bold' Panel

Matt Barwell

NED and ASA Council Member, ASA and Various Scale-up Businesses

10:25 - 10:55

DIGI

'Fortune Favours The Bold' Panel

Matt Barwell

NED and ASA Council Member, ASA and Various Scale-up Businesses

10:55 - 11:15

HEXAG

Session by L'Oreal

Laetitia Raoust

CDMO, L'Oreal

10:55 - 11:15

HEXAG

Session by L'Oreal

Laetitia Raoust

CDMO, L'Oreal

11:00 - 11:20

BRAND

The Humans Strike Back

Rich McHardy

Founder, McHardy Collective

Andrew Nicholson

CEO, Kulea.ma

Laura McNally

Marketing Director, Autotrader

11:00 - 11:20

BRAND

The Humans Strike Back

Rich McHardy

Founder, McHardy Collective

Andrew Nicholson

CEO, Kulea.ma

Laura McNally

Marketing Director, Autotrader

11:00 - 11:20

CREAT

How ASICS is breaking the rules of the game

Gary Raucher

EVP ASICS EMEA, Asics

11:00 - 11:20

CREAT

How ASICS is breaking the rules of the game

Gary Raucher

EVP ASICS EMEA, Asics

11:00 - 11:20

AI

The Symphony of Intelligence: How AI Will Orchestrate the Future of Marketing

Feeling lost in the hype of AI marketing?

Cecilia Dones

Ex Head Data Sciences, Moet

11:00 - 11:20

AI

The Symphony of Intelligence: How AI Will Orchestrate the Future of Marketing

Feeling lost in the hype of AI marketing? This talk demystifies the technology, exploring how AI unlocks customer insights for targeted interactions. We'll discuss responsible data collection and the importance of fostering authentic connections, all while emphasizing that AI is a tool to empower, not fear. You'll walk away with concrete questions to provoke and inspire your teams to fully capitalize on the benefits of AI in Marketing.

Cecilia Dones

Ex Head Data Sciences, Moet

11:00 - 11:30

CRECON

Influencer Marketing - Where are we now

Scott Guthrie

Director General, Influencer Marketing Trade Body

11:00 - 11:30

CRECON

Influencer Marketing - Where are we now

Scott Guthrie

Director General, Influencer Marketing Trade Body

11:00 - 11:20

DIGI

Market Expectations vs. Marketing’s Muddle

Big Tech stocks dominate digital advertising revenues, and the stock markets.

Krzysztof Franaszek

CEO, Adalytics

11:00 - 11:20

DIGI

Market Expectations vs. Marketing’s Muddle

Big Tech stocks dominate digital advertising revenues, and the stock markets. How are current market realities – ever more spend going to Big Tech, ongoing signal loss, and a range of new ad formats and Ai-led tech initiatives – impacting investor expectations? What do the financials across the industry show, and what explains some stocks soaring, while others lose a third or more of value in a day? And how should CMOs change their behaviour in reaction to the endless scandals found across the programmatic supply chain – arbitrage, MFA sites, fee stacking, and rebates? Is there a vast cost savings opportunity to be realised without sacrificing performance?

Krzysztof Franaszek

CEO, Adalytics

11:25 - 11:45

AI

Making Bold Changes Through Experimentation

In an increasingly competitive digital landscape, telcos and other industries must evolve their e-comm strategy to stay ahead.

Doychin Sakutov

Director, Experimentation + Optimisation, Virgin Media O2

11:25 - 11:45

AI

Making Bold Changes Through Experimentation

In an increasingly competitive digital landscape, telcos and other industries must evolve their e-comm strategy to stay ahead. By delving into digital experimentation, as a mantra and ways of working while cultivating a dynamic team culture, attendees will gain actionable insights to drive their own digital success.

Doychin Sakutov

Director, Experimentation + Optimisation, Virgin Media O2

11:25 - 11:40

CREAT

Session by DEPT

Gary Raucher

EVP ASICS EMEA, Asics

11:25 - 11:40

CREAT

Session by DEPT

Gary Raucher

EVP ASICS EMEA, Asics

11:25 - 11:40

DIGI

Session by Utiq + Vodafone

Sara Vincent

UK Managing Director, Utiq

11:25 - 11:40

DIGI

Session by Utiq + Vodafone

Sara Vincent

UK Managing Director, Utiq

11:05 - 11:25

FLC

Starting The Day The True Start Way: Building A Brand You Believe In

Join Helena Hills, CEO and co-founder of TrueStart Coffee, as she shares the inspiring story of how TrueStart is making a splash in the coffee industry

Helena Hills

CEO + Co-Founder, TrueStart Coffee

11:05 - 11:25

FLC

Starting The Day The True Start Way: Building A Brand You Believe In

Join Helena Hills, CEO and co-founder of TrueStart Coffee, as she shares the inspiring story of how TrueStart is making a splash in the coffee industry with its health-centric approach and unwavering commitment to ethics and sustainability. A dynamic and inspiring speaker known for her boundless positive energy and candid storytelling, Helena will discuss the challenges and triumphs of breaking into a traditional market dominated by established giants. She will highlight the importance of authenticity, community engagement, and staying true to core values. Expect actionable insights on leading with purpose, fostering innovation, and creating a brand that resonates deeply with consumers. Helena's infectious enthusiasm will leave you motivated to challenge the status quo and start your day the TrueStart way.

Helena Hills

CEO + Co-Founder, TrueStart Coffee

11:20 - 11:40

HEXAG

Session by Kantar Marketplace

Erica Probst

Head of YouTube Sales UK&I, Google

11:20 - 11:40

HEXAG

Session by Kantar Marketplace

Erica Probst

Head of YouTube Sales UK&I, Google

11:25 - 12:15

BRAND

Colgate Brand Challenge

How can we convince Gen Z audiences who are interested in beauty, that our teeth whitening products are far more superior vs Hi Smile through social acceleration?

11:25 - 12:15

BRAND

Colgate Brand Challenge

How can we convince Gen Z audiences who are interested in beauty, that our teeth whitening products are far more superior vs Hi Smile through social acceleration?

11:00 - 11:20

ATTEN

Unlocking Media Effectiveness: TUI’s Data-Driven Approach to Understanding and Capturing Audience Attention

Nicolas Elshout

Digital Media Director, TUI

11:00 - 11:20

ATTEN

Unlocking Media Effectiveness: TUI’s Data-Driven Approach to Understanding and Capturing Audience Attention

Nicolas Elshout

Digital Media Director, TUI

11:25 - 11:40

ATTEN

How much attention does your brand actually need?

We all want attention on our ads, but should each second of attention be valued the same or differently?

Rob Hall

Global President, Data, GumGum

Dan Glynn

Programmatic Lead, Heineken

11:25 - 11:40

ATTEN

How much attention does your brand actually need?

We all want attention on our ads, but should each second of attention be valued the same or differently? What is the right amount of attention your brand needs in order to move the needle on outcomes? Join Playground xyz & Heineken as they share cutting research and examples about how different advertisers, channels, formats and creatives all require different levels of "Optimal Attention" to deliver results.

Rob Hall

Global President, Data, GumGum

Dan Glynn

Programmatic Lead, Heineken

11:45 - 12:00

DIGI

Cleaning Up the Crumbs - Achieving Growth in a Post 3rd Party Cookie World

Third-party cookie (3PC) deprecation isn’t the end of digital advertising; it’s a new chapter.

Vibhor Kapoor

President / Chief Business Officer, Nextroll

11:45 - 12:00

DIGI

Cleaning Up the Crumbs - Achieving Growth in a Post 3rd Party Cookie World

Third-party cookie (3PC) deprecation isn’t the end of digital advertising; it’s a new chapter. In this session, learn how to create personalized, impactful brand awareness campaigns that target your audiences — without relying on 3PCs. Plus, we’ll discuss our role as a Google Privacy Sandbox market testing grantee and how we’re working together to develop new solutions that support a privacy-forward future.

Vibhor Kapoor

President / Chief Business Officer, Nextroll

11:45 - 12:00

ATTEN

Capture Attention, then triple it! Drive 3X higher attention-per-mile with immersive storytelling creatives.

Attention-per-mile is the new CTR for brands! Revolutionize engagement and efficiency, achieving an 8X higher brand lift

Bharat Sharma

Chief Operating Officer, mCanvas

11:45 - 12:00

ATTEN

Capture Attention, then triple it! Drive 3X higher attention-per-mile with immersive storytelling creatives.

Attention-per-mile is the new CTR for brands! Revolutionize engagement and efficiency, achieving an 8X higher brand lift, reducing Customer Acquisition Cost with captivating mobile content. Maximize your mobile mileage by leveraging precise measurement metrics for optimal ROI.

Bharat Sharma

Chief Operating Officer, mCanvas

11:30 - 11:45

FLC

Session by Exclaimer

Carol Howley

CMO, Exclaimer

11:30 - 11:45

FLC

Session by Exclaimer

Carol Howley

CMO, Exclaimer

11:35 - 11:55

CRECON

Unleashing the power. Exploring the creator economy revolutionising social media

Exploring the growing and dynamic world of creators.

Maria Koutsoudakis

Brand and Marketing Director, Vodafone UK

11:35 - 11:55

CRECON

Unleashing the power. Exploring the creator economy revolutionising social media

Exploring the growing and dynamic world of creators. Understanding the benefits and pitfalls for big brands using them, and how Vodafone UK has started to harness them for good across its portfolio of products and brands.

Maria Koutsoudakis

Brand and Marketing Director, Vodafone UK

11:40 - 12:00

HEXAG

How the “Wrong Thing” Can Be Right—Marketing Insights From Liquid Death

Liquid Death’s SVP of Marketing, Daniel Murphy will explain:

Dan Murphy

SVP, Marketing, Liquid Death

11:40 - 12:00

HEXAG

How the “Wrong Thing” Can Be Right—Marketing Insights From Liquid Death

Liquid Death’s SVP of Marketing, Daniel Murphy will explain:

  • How the “dumbest idea” can lead to creative gold
  • Budget haiku—why less is actually more
  • Why brands should worry about being ignored, not canceled
  • How on the Internet your competition isn’t actually your competitors

And more

Dan Murphy

SVP, Marketing, Liquid Death

11:45 - 12:05

CREAT

Keeping Beauty Real for two decades

Since the launch of the Campaign for Real Beauty in 2004, Dove has consistently used the power of creativity to make beauty a source of happiness, not anxiety.

Firdaous El Honsali

Global Dove Masterbrand VP, Unilever

11:45 - 12:05

CREAT

Keeping Beauty Real for two decades

Since the launch of the Campaign for Real Beauty in 2004, Dove has consistently used the power of creativity to make beauty a source of happiness, not anxiety. Grounding its purpose in Real Beauty, the brand has stayed at the forefront of culture and helped millions of young girls through The Dove Self-Esteem Project, the world’s largest provider of self-esteem education. This session will unpack how to make a lasting impact on society and business. Learn how being grounded in purpose is an effective strategy for growing brand value and staying at the forefront of ever shifting cultures.

Firdaous El Honsali

Global Dove Masterbrand VP, Unilever

11:50 - 12:05

AI

Session by Dragonfly AI

In an increasingly competitive digital landscape, telcos and other industries must evolve their e-comm strategy to stay ahead.

Steve King

CEO, Dragonfly AI

11:50 - 12:05

AI

Session by Dragonfly AI

Steve King

CEO, Dragonfly AI

12:05 - 12:25

DIGI

Session by WeTransfer

12:05 - 12:25

DIGI

Session by WeTransfer

12:00 - 12:20

CRECON

Building Authentic Connections: The Power of Community in the Creator Economy

In this session, we’ll hear from industry experts and creators on the critical role of community and authenticity in driving long-term brand success and loyalty.

Lucy Luke

Head of UK Partnerships, Snap Inc.

12:00 - 12:20

CRECON

Building Authentic Connections: The Power of Community in the Creator Economy

In this session, we’ll hear from industry experts and creators on the critical role of community and authenticity in driving long-term brand success and loyalty. Discover how leveraging Snapchat’s unique community can help you build genuine relationships and drive growth in today’s evolving social media landscape.

Lucy Luke

Head of UK Partnerships, Snap Inc.

12:00 - 12:25

FLC

Changing The Language Of Leadership

A historically male dominated environment - the language of leadership was created by men, and used by men to talk to other men.

Lianre Robinson

General Manager EMEA, 1021 Creative + WACL Campaigning Chair

Perla Bloom

Connections Lead + Global Strategy Manager, EA Entertainment

Paul Wright

Head of Advertising, UK + Ireland, Uber

Sara Holt

Group Marketing Director (UK + Europe), Merlin Entertainments

12:00 - 12:25

FLC

Changing The Language Of Leadership

A historically male dominated environment - the language of leadership was created by men, and used by men to talk to other men. How do you mitigate around the typically masculine qualities leaders of old were expected to possess, and the language used, to create environments in which women are genuinely included, and their insights and qualities are prized for the perspectives and benefits that they bring to the table.

Lianre Robinson

General Manager EMEA, 1021 Creative + WACL Campaigning Chair

Perla Bloom

Connections Lead + Global Strategy Manager, EA Entertainment

Paul Wright

Head of Advertising, UK + Ireland, Uber

Sara Holt

Group Marketing Director (UK + Europe), Merlin Entertainments

12:05 - 12:20

HEXAG

From MAD//Men to AI Teams: A new Golden Age for Advertising?

The iconic "Mad Men" era recalls a golden age for marketers, marked by bold, intuitive decisions, creative storytelling, and an array of unpredictable opportunities.

Salvatore Internullo

Chief Growth Officer, MINT.AI

Rio Longacre

Managing Director, Advertising & Marketing Transformation, Slalom

12:05 - 12:20

HEXAG

From MAD//Men to AI Teams: A new Golden Age for Advertising?

The iconic "Mad Men" era recalls a golden age for marketers, marked by bold, intuitive decisions, creative storytelling, and an array of unpredictable opportunities. Fast forward to today, and we are living an AI-driven revolution. This transformation is moving the advertising world from reliance on gut feelings, pure instinct and crystal balls to data-driven strategies. AI is ushering in a new era, where its impact is not only limited to creative asset creation. It is rather the foundation and the backbone of all advertising processes: Campaign optimization, the elimination of manual tasks, personalization, research. Its predictive power drives unprecedented efficiency and effectiveness in reaching audiences. Marketing teams and talents are now learning to harness these machine superpowers, embracing AI-powered workflows and automation. Moreover, companies of all sizes can now access tools that were once the exclusive domain of large corporations. Are we living in a new golden age of limitless possibilities? Join us for an engaging conversation with ARM leader MINT.ai and leading consultancy Slalom.

Salvatore Internullo

Chief Growth Officer, MINT.AI

Rio Longacre

Managing Director, Advertising & Marketing Transformation, Slalom

12:10 - 12:30

CREAT

Ask for forgiveness not permission

Beige marketing is everywhere right now.

Rory McEntee

Brand + Marketing Director, Gymbox

12:10 - 12:30

CREAT

Ask for forgiveness not permission

Beige marketing is everywhere right now. Shackled by rules laid down by advertising authorities and media owners, dictated to by risk adverse board rooms and communicating in a world that is so easily offended, are we losing our edge and watering down our marketing comms? Hear how you can set yourself up to push the boundaries to be disruptive while not being offensive. Using learnings from recent campaigns, Rory will share some tips and approaches to make your marketing hit home and how to ignore outside noise. Having worked on provocative campaigns for both Paddy Power and Gymbox, be prepared to smile and wince in equal measure with real life examples of wins and losses in the pursuit of disruptive marketing.

Rory McEntee

Brand + Marketing Director, Gymbox

12:10 - 12:35

AI

How Brands Are Using Generative AI And Emerging Technology To Drive Engagement And Growth

Whether it’s personalised content creation, virtual product visualisations, predictive analytics

Danielle Le Toullec

Head of Marketing & Communications, True

Steve King

CEO, Dragonfly AI

12:10 - 12:35

AI

How Brands Are Using Generative AI And Emerging Technology To Drive Engagement And Growth

Whether it’s personalised content creation, virtual product visualisations, predictive analytics, interactive marketing campaigns and dynamic pricing, brands are increasingly leveraging generative AI and emerging technologies to drive engagement and growth.

Danielle Le Toullec

Head of Marketing & Communications, True

Steve King

CEO, Dragonfly AI

12:10 - 12:25

ATTEN

Brand Momentum - The #1 growth metric for every boardroom

For the first time, Tony Lewis will reveal a few highlights of his forthcoming book Brand Momentum and the new Brand Velocity ScoreTM metric.

Tony Lewis

CEO, Vision One

12:10 - 12:25

ATTEN

Brand Momentum - The #1 growth metric for every boardroom

For the first time, Tony Lewis will reveal a few highlights of his forthcoming book Brand Momentum and the new Brand Velocity ScoreTM metric. HIs book highlights that many companies aren’t focusing on the right questions. They don’t fully understand the rules for success and often focus on changing the wrong things, ignoring the fundamentals of growth. Brand momentum is the public’s perception of a brand's performance and success. It measures the energy and influence of a brand on the customer and market. Momentum combines two of the most powerful factors shaping brand perceptions: a brand's size and velocity. These factors drive a positive brand image, create loyalty, and add value. They offer a glimpse into the future for many brands, and this predictive quality is unique to brand momentum theory. Momentum offers a simple-to-apply strategy and the secret to doubling growth.

Tony Lewis

CEO, Vision One

12:25 - 12:50

DIGI

Advancing Mental Wellness in Adland

Responsible Media and Mental Health’ with Sue Todd from NABS & Emma Flaxman from Channel 4. Aiming to raise awareness and highlight how and where to find support through a session.

Sue Todd

CEO, NABS

Josh Krischefski

CEO GroupM EMEA & UK, GroupM

Emma Flaxman

Senior Commercial Comms Lead, Channel 4

12:25 - 12:50

DIGI

Advancing Mental Wellness in Adland

Responsible Media and Mental Health’ with Sue Todd from NABS & Emma Flaxman from Channel 4. Aiming to raise awareness and highlight how and where to find support through a session.

Sue Todd

CEO, NABS

Josh Krischefski

CEO GroupM EMEA & UK, GroupM

Emma Flaxman

Senior Commercial Comms Lead, Channel 4

12:20 - 12:40

BRAND

How to keep your challenger spirit from going off the boil

Everyone loves a challenger brand story - but the tale doesn't have to end when the challenger 'wins'.

Dom Dwight

Strategy + Innovation Director, Taylors of Harrogate

12:20 - 12:40

BRAND

How to keep your challenger spirit from going off the boil

Everyone loves a challenger brand story - but the tale doesn't have to end when the challenger 'wins'. Yorkshire Tea went from distant third place ten years ago to become the UK's number one by a big margin, disrupting the long held dominance of PG Tips and Tetley. Good for them - but now what? Rest on their laurels, or is it time to take on even bigger adventures? Dom Dwight explains how this plucky family business is channeling its challenger spirit into the way it leads the category, and its creative approach to innovation.

Dom Dwight

Strategy + Innovation Director, Taylors of Harrogate

12:25 - 12:45

CRECON

When does a legacy brand, like Heineken, bring in Creators?

Jimmy Hughes

Social Media and Influencer Lead, Heineken

12:25 - 12:45

CRECON

When does a legacy brand, like Heineken, bring in Creators?

Jimmy Hughes

Social Media and Influencer Lead, Heineken

12:25 - 12:45

HEXAG

Session by Diageo

Sophie Kelly

SVP of Global Tequila and Mezcal Categories, Diageo

12:25 - 12:45

HEXAG

Session by Diageo

Sophie Kelly

SVP of Global Tequila and Mezcal Categories, Diageo

12:30 - 12:50

CREAT

Bupa Picture of Health with Annie Leibovitz: a global campaign celebrating health in all its forms

Health is unique and individual. Bupa is celebrating health in all its forms with Picture of Health which launched through the lens of renowned photographer Annie Leibovitz

Fiona Bosman

Brand Director, BUPA

12:30 - 12:50

CREAT

Bupa Picture of Health with Annie Leibovitz: a global campaign celebrating health in all its forms

Health is unique and individual. Bupa is celebrating health in all its forms with Picture of Health which launched through the lens of renowned photographer Annie Leibovitz who has captured what health means to six inspiring athletes. Picture of Health is a global campaign which aims to spark a conversation about what health is, and what it can be.

Fiona Bosman

Brand Director, BUPA

12:30 - 12:50

ATTEN

Innovation, Outcomes + ROI: What value does Attention hold as a strategic tool?

How can Attention be used to push the boundaries of measurement and what value does it hold as a strategic input?

Chris Love

Head of Marketing Performance & Econometrics, Virgin Media O2

Dr. Graziella Castro

Global Head of Marketing Effectiveness, HSBC

12:30 - 12:50

ATTEN

Innovation, Outcomes + ROI: What value does Attention hold as a strategic tool?

How can Attention be used to push the boundaries of measurement and what value does it hold as a strategic input?

Chris Love

Head of Marketing Performance & Econometrics, Virgin Media O2

Dr. Graziella Castro

Global Head of Marketing Effectiveness, HSBC

12:40 - 1:00

AI

How to Keep Your Job in the GenAI Marketing Era

GenAI is reshaping the marketing landscape.

Nihir Vedd

Entrepreneur in Residence / Lecturer, Entrepreneur First/Imperial

12:40 - 1:00

AI

How to Keep Your Job in the GenAI Marketing Era

GenAI is reshaping the marketing landscape. With its power to create personalized campaigns at scale, uncover untapped insights, and scale customer support, it's a game-changer. But with every company adopting GenAI, how can you ensure your company, and your marketing skills remain relevant and valuable? Join me as I unveil the transformative power of AI in marketing – from crafting hyper-personalized campaigns to uncovering hidden opportunities in your market data. Discover how to leverage GenAI to not only remain relevant but to outshine the competition and stand out as a marketing professional.

Nihir Vedd

Entrepreneur in Residence / Lecturer, Entrepreneur First/Imperial

12:55 - 1:10

DIGI

Session by Accuracast

Farhad Divecha

Managing Director, Accuracast

12:55 - 1:10

DIGI

Session by Accuracast

Farhad Divecha

Managing Director, Accuracast

12:40 - 1:00

FLC

Leap to Lead: Women In Sales

Leap to Lead: Women in Sales.

Julia Linehan

Founder and CEO, The Digital Voice

Suzanna Chaplin

CEO, esbconnect

Rob Garber

Managing Director, UK, GumGum

Sara Vincent

UK Managing Director, Utiq

12:40 - 1:00

FLC

Leap to Lead: Women In Sales

Leap to Lead: Women in Sales. A quick-fire conversation on how we can encourage strength, power and inspiring women to become leaders in sales between Julia Linehan (The Digital Voice™), Rob Garber (GumGum), Sara Vincent (Utiq) and Suzanna Chaplin (esbconnect).

This will be a bite-sized crash course to leadership - fun, fast paced, digestible and a session that'll allow the audience to walk away from MAD//Fest as a leader - a leader of strength, responsibility, and confidence. 

Julia Linehan

Founder and CEO, The Digital Voice

Suzanna Chaplin

CEO, esbconnect

Rob Garber

Managing Director, UK, GumGum

Sara Vincent

UK Managing Director, Utiq

12:45 - 1:05

BRAND

Being bold without the bullshit - how to get cut through whilst staying on brand

Often boldness is applauded over something that will actually get results (the response to the recent British Airways ad showed a lack of understanding about how brands are built- you can only do that shizzle if you followed the rules for 60 years) and some of these ads where it’s some mystery code or you have to go on a treasure hunt to figure it out FFS.

Gareth Turner

Founder & Marketing Director, Big Black Door

Annie Morris

Founder, Spoon Cereals

Pam Digva

Co-founder + Marketing Director, Sauce Shop

Sam Dolan

(ex) Head of Marketing, Goodfellas

12:45 - 1:05

BRAND

Being bold without the bullshit - how to get cut through whilst staying on brand

Often boldness is applauded over something that will actually get results (the response to the recent British Airways ad showed a lack of understanding about how brands are built- you can only do that shizzle if you followed the rules for 60 years) and some of these ads where it’s some mystery code or you have to go on a treasure hunt to figure it out FFS. Consumers couldn’t care less, and clients don’t (shouldn’t) care if it winners a Cannes lion (did I mention I’ve won one?!) as long s it hits the bottom line!

Gareth Turner

Founder & Marketing Director, Big Black Door

Annie Morris

Founder, Spoon Cereals

Pam Digva

Co-founder + Marketing Director, Sauce Shop

Sam Dolan

(ex) Head of Marketing, Goodfellas

12:45 - 1:45

CRECON

LUNCH

12:45 - 1:45

CRECON

LUNCH

12:50 - 1:10

HEXAG

The Death of Advertising

Nils Leonard

Founder, Uncommon

12:50 - 1:10

HEXAG

The Death of Advertising

Nils Leonard

Founder, Uncommon

12:55 - 1:15

CREAT

Interview with Gousto

Anna Greene

VP Brand, Insights + Strategy, Gousto

12:55 - 1:15

CREAT

Interview with Gousto

Anna Greene

VP Brand, Insights + Strategy, Gousto

12:50 - 1:50

ATTEN

LUNCH

12:50 - 1:50

ATTEN

LUNCH

1:00 - 2:00

AI

LUNCH

1:00 - 2:00

AI

LUNCH

1:00 - 2:00

FLC

LUNCH

1:00 - 2:00

FLC

LUNCH

1:05 - 1:20

BRAND

Session by Zappi

1:05 - 1:20

BRAND

Session by Zappi

1:10 - 2:00

DIGI

LUNCH

1:10 - 2:00

DIGI

LUNCH

1:10 - 1:50

HEXAG

LUNCH

1:10 - 1:50

HEXAG

LUNCH

1:15 - 1:35

CREAT

Beyond dairy: the vegan ad that made Piers Morgan lose his appetite

Leading vegan charity Viva! embraces provocative and disruptive marketing as a tool to reshape societal norms and attitudes.

Juliet Gellatley

Founder and Director, VIVA!

Nina Postans

Managing Director, Skylark Media

1:15 - 1:35

CREAT

Beyond dairy: the vegan ad that made Piers Morgan lose his appetite

Leading vegan charity Viva! embraces provocative and disruptive marketing as a tool to reshape societal norms and attitudes. This unfiltered discussion between Viva! founder Juliet Gellatley and Skylark Media's Nina Postans dives into the controversial ad that sparked outrage - and why it's necessary to jolt people's complacency to drive real change.

Juliet Gellatley

Founder and Director, VIVA!

Nina Postans

Managing Director, Skylark Media

1:25 - 1:45

BRAND

Breaking the norm in the global chocolate industry

Tony’s Chocolonely have only been in the UK for 5 years but they have already made serious impact and progress on their mission to end exploitation in cocoa.

Nicola Matthews

Countess of Cocoa aka UKI Head of Marketing, Tony's Chocolonely

1:25 - 1:45

BRAND

Breaking the norm in the global chocolate industry

Tony’s Chocolonely have only been in the UK for 5 years but they have already made serious impact and progress on their mission to end exploitation in cocoa. Nicola Matthews, the Countess of Cocoa (aka UKI Head of Marketing) is here to tell us all about their journey so far as a bold challenger brand and purpose-led disruptor in chocolate.
She’ll cover:
-The problem in chocolate and how Tony’s is fixing it
-Some of their bolder marketing moves
-How they use their products as a key marketing channel

Nicola Matthews

Countess of Cocoa aka UKI Head of Marketing, Tony's Chocolonely

1:35 - 2:20

CREAT

LUNCH

1:35 - 2:20

CREAT

LUNCH

1:45 - 2:20

BRAND

LUNCH

1:45 - 2:20

BRAND

LUNCH

1:45 - 2:05

CRECON

Launching a new Gin Brand - Blackeye Gin

The Good, the Bad and The Rugby is the biggest rugby podcast in the world, fronted by England stars Mike Tindall and James Haskell and Sky Sports presenter Alex Payne.

James Haskell

Host, ex England rugby player, The Good, the Bad and The Rugby

Alex Payne

Presenter, The Influence Room

1:45 - 2:05

CRECON

Launching a new Gin Brand - Blackeye Gin

The Good, the Bad and The Rugby is the biggest rugby podcast in the world, fronted by England stars Mike Tindall and James Haskell and Sky Sports presenter Alex Payne. They have interviewed everyone from The Prince and Princess of Wales to Eddie Hearn, with every major rugby star in between. But why on earth have they launched an award winning gin - Blackeye - and how will it generate £1m a year for injured rugby players? Join James and Alex to find out - James will also be giving out free Blackeyes!

James Haskell

Host, ex England rugby player, The Good, the Bad and The Rugby

Alex Payne

Presenter, The Influence Room

1:50 - 2:10

HEXAG

Interview with British Airways

Calum Laming

Chief Customer Officer, British Airways

1:50 - 2:10

HEXAG

Interview with British Airways

Calum Laming

Chief Customer Officer, British Airways

1:50 - 2:05

ATTEN

Session by Elonex

1:50 - 2:05

ATTEN

Session by Elonex

2:05 - 2:30

DIGI

Session by Eden Lab + Trainline

Leo Rayman

Founder & CEO, Eden Lab

2:05 - 2:30

DIGI

Session by Eden Lab + Trainline

Leo Rayman

Founder & CEO, Eden Lab

2:00 - 2:20

FLC

Can an AI woman solve football’s sexism crisis?

Women’s football is enjoying a global surge in on-screen visibility and popularity, a surge that masks the cracks in the way it is run and governed.

Maggie Murphy

Outgoing CEO, Lewes FC

2:00 - 2:20

FLC

Can an AI woman solve football’s sexism crisis?

Women’s football is enjoying a global surge in on-screen visibility and popularity, a surge that masks the cracks in the way it is run and governed. Many teams competing at last year’s World Cup were in active disputes with their own federations around pay, conditions and sexual harassment cases. But with barely any women elected into decision-making roles in global and national football governance, should we turn to AI to solve sexism in football?

Maggie Murphy

Outgoing CEO, Lewes FC

2:10 - 2:30

ATTEN

The attention deficit: from impact to engagement

The attention deficit: from impact to engagement – or why all attention isn't equal

Jacqui Parr

Editor, Marketing Beat

Rory McEntee

Brand + Marketing Director, Gymbox

2:10 - 2:30

ATTEN

The attention deficit: from impact to engagement

The attention deficit: from impact to engagement – or why all attention isn't equal A panel looking at the differences between surface-level attention (such as virality or shock/stunt marketing) and quality, long-term strategic engagement, the measurable effects of these campaigns, and why marketers need to make room for both.

Jacqui Parr

Editor, Marketing Beat

Rory McEntee

Brand + Marketing Director, Gymbox

2:10 - 2:30

CRECON

Navigating Today’s Creator + Content Ecosystem as a beauty brand

How do beauty and lifestyle brands maintain brand equity while seizing the ever changing and growing opportunities of the creator and content ecosystem?

Lydia Hunter

Head Of Advocacy, Communications + Digital, L'Oreal

2:10 - 2:30

CRECON

Navigating Today’s Creator + Content Ecosystem as a beauty brand

How do beauty and lifestyle brands maintain brand equity while seizing the ever changing and growing opportunities of the creator and content ecosystem? With 15 years of experience in the digital and social space for some of the world's biggest beauty brands, Lydia will share insights, lessons and reflections from navigating this dynamic landscape. This session will cover holistic social strategy, team structure, creator selection, activation planning and the importance of tailored briefs.

Lydia Hunter

Head Of Advocacy, Communications + Digital, L'Oreal

2:15 - 2:35

HEXAG

Your Quantum Leap to the Future of Advertising

Come and time travel with us at our session at the Hexagon stage.

Neha Iyer

Client Partner, RTB House

Simon Trewavas

Country Manager, RTB House

Scott Friesen

Head of Privacy Sandbox Partnerships EMEA, Google

2:15 - 2:35

HEXAG

Your Quantum Leap to the Future of Advertising

Come and time travel with us at our session at the Hexagon stage. Join us as we visit a vital triumvirate of themes that will dominate the digital advertising landscape in the near future and beyond. We’ll breach the frontier of the present to envisage how Cookieless, Generative AI, and Measurement will come to reign supreme for a speculative yet expert window into the future.

You’ll get an update on where things stand presently and a tantalising glimpse of the industry landscape in times to come. What will measurement look like? Generative AI? Cookieless solutions? What about Mixed Media Modelling? On stage, Neha Iyer and Simon Trewavas of RTB House will be joined by Google Chrome’s Scott Friesen. They will be offering insights on what you can do to future-proof your strategies and boldly take your brand where no brand has gone before.

Neha Iyer

Client Partner, RTB House

Simon Trewavas

Country Manager, RTB House

Scott Friesen

Head of Privacy Sandbox Partnerships EMEA, Google

2:20 - 2:40

BRAND

Smashing Through the Competitive Landscape with your Value Proposition

Learn to define your brand's market stance, integrate core values into marketing, and ensure USP consistency across channels for measurable success.

Richard DeVilla

Marketing Director, Club Med

Jae Hopkins

Marketing Director, Explore Worldwide

2:20 - 2:40

BRAND

Smashing Through the Competitive Landscape with your Value Proposition

Learn to define your brand's market stance, integrate core values into marketing, and ensure USP consistency across channels for measurable success. Market Positioning: Explore the intricacies of establishing a strong market presence and learn from firsthand experiences on effectively communicating the unique value of your products against competitors. Values Integration: Discover how to weave your company's core values into your marketing narrative to attract and retain the ideal customer base.

Richard DeVilla

Marketing Director, Club Med

Jae Hopkins

Marketing Director, Explore Worldwide

2:20 - 2:40

CREAT

Magnum Ice Cream - From freezer to fashion week: a brand experience

Since its launch in 1989, Magnum has been all about pleasure, encouraging people to not settle for anything less than a true moment of superior pleasure.

Tugce Aksoy

Global Brand Director Magnum Ice-cream, Unilever

2:20 - 2:40

CREAT

Magnum Ice Cream - From freezer to fashion week: a brand experience

Since its launch in 1989, Magnum has been all about pleasure, encouraging people to not settle for anything less than a true moment of superior pleasure. Magnum is a trailblazer in fusing experience with product to continually push the boundaries of innovation and seasonality while appealing to a wide range of audiences. Evolving its influencer strategy means the brand has shifted towards authentic, beautiful stories that resonate with diverse audiences. Each year the brand brings a new wave in edible luxury through major, global campaigns designed to encourage people to think differently about what brings them pleasure. Magnum has taken ice-cream beyond the freezer into premium spaces likes of Cannes Film Festival , Selfridges , Saks Fifth Avenue, Paris Fashion Week and through partnerships with legendary and hot talent from world of music Kylie Minogue, Iggy Pop, Peggy Gou, Troye Sivan to world of fashion, working with giants including Jeremy Scott, Alexander Wang, Stella Mccartney, Dolce Gabbana, Karl Lagerfeld and the iconic Iris Apfel. But why would an ice-cream brand do all this? And does it pay back? Join Magnum’s Tugce Aksoy to hear the journey on making ice-cream an edible luxury.

Tugce Aksoy

Global Brand Director Magnum Ice-cream, Unilever

2:20 - 2:45

FLC

We Don't Need Male Allies. We Need Male Activists!

Showing up and committing a single act isn't enough - commitment to proactive consistency is what is needed.

Katie Street

Founder and CEO, Street Agency + Host of Marketing In The Madness Podcast

Lee Chambers

Founder, Male Allies UK

Seb Randle

People Focused Consultant & Coach, The Helpful Space

Kerry Thorpe

Head of Communications, Europe, Ben & Jerry's

2:20 - 2:45

FLC

We Don't Need Male Allies. We Need Male Activists!

Showing up and committing a single act isn't enough - commitment to proactive consistency is what is needed.

Katie Street

Founder and CEO, Street Agency + Host of Marketing In The Madness Podcast

Lee Chambers

Founder, Male Allies UK

Seb Randle

People Focused Consultant & Coach, The Helpful Space

Kerry Thorpe

Head of Communications, Europe, Ben & Jerry's

2:35 - 2:55

HEXAG

Session by Burger King

Katie Evans

CMO, Burger King

Simon Gregory

Join CSO, BBH London

2:35 - 2:55

HEXAG

Session by Burger King

Katie Evans

CMO, Burger King

Simon Gregory

Join CSO, BBH London

2:35 - 2:50

AI

Session by Imagino

2:35 - 2:50

AI

Session by Imagino

2:35 - 2:50

ATTEN

Session By WeTransfer

2:35 - 2:50

ATTEN

Session By WeTransfer

2:35 - 2:55

CRECON

Short Wins for Long Gains: Chewkz has dominated YouTube’s new format and you can too

Join content creator, Jesse Chuku AKA Chewkz and Jess Markwood, COO, THE FIFTH, as they unearth the ultimate recipe for success on YouTube Shorts.

Jess Markwood

COO, THE FIFTH

Jesse (Chewkz) Chuku

Content Creator

2:35 - 2:55

CRECON

Short Wins for Long Gains: Chewkz has dominated YouTube’s new format and you can too

Join content creator, Jesse Chuku AKA Chewkz and Jess Markwood, COO, THE FIFTH, as they unearth the ultimate recipe for success on YouTube Shorts. Using THE FIFTH's AI tools to analyse the relationship between Chewkz and his fans, combined with his deep knowledge of the format, they will discuss the creative ingredients that have helped Chewkz drive 2.25BN Shorts views. Expect some laughs, surprises and some essential takeaways for brands looking to build a short-form strategy.

Jess Markwood

COO, THE FIFTH

Jesse (Chewkz) Chuku

Content Creator

2:35 - 2:50

DIGI

Session by Impression Digital

2:35 - 2:50

DIGI

Session by Impression Digital

2:40 - 3:00

BRAND

5 steps to a successful and fulfilling career

In this session Abby, Founder, Podcast Host and Author of The Whole Marketer TM, will empower you with the 5 key principles

Abi Dixon

Founder, The Whole Marketer

2:40 - 3:00

BRAND

5 steps to a successful and fulfilling career

In this session Abby, Founder, Podcast Host and Author of The Whole Marketer TM, will empower you with the 5 key principles to having a successful and fulfilling career in our challenging yet rewarding profession, so you can have a career that is happening for you not to you.

Abi Dixon

Founder, The Whole Marketer

2:45 - 3:00

CREAT

Um, Er, Well.. How to find your brand's voice in podcasting

Join Fresh Air as we get right between your ears, to reach an audience who look up from their phones and really listen.

Richard Blake

Director of Marketing, Fresh Air Production

Michaela Hallam

Director of Content, Fresh Air Production

2:45 - 3:00

CREAT

Um, Er, Well.. How to find your brand's voice in podcasting

Join Fresh Air as we get right between your ears, to reach an audience who look up from their phones and really listen. We go well beyond the standard host-read to explain why, and how, you should build your own show (rather than rent space in someone else's).

Richard Blake

Director of Marketing, Fresh Air Production

Michaela Hallam

Director of Content, Fresh Air Production

2:55 - 3:20

AI

The Good, The Bad + The Ugly: The Ethical Considerations Of AI For Consumer Brands

With increased scrutiny on AI ethics, brands are prioritizing ethical considerations in their AI implementations.

Perla Bloom

Connections Lead + Global Strategy Manager, EA Entertainment

Nina Hamann

Policy Officer, IAB Europe

Dimitirs Beis

Data Analyst & Sustainability Manager, IAB Europe

James Poulter

CEO & Co-Founder // Head of AI & Innovation, Vixen Labs part of House 337

2:55 - 3:20

AI

The Good, The Bad + The Ugly: The Ethical Considerations Of AI For Consumer Brands

With increased scrutiny on AI ethics, brands are prioritizing ethical considerations in their AI implementations. This includes focusing on data privacy and security to build trust with consumers, transparency in algorithms, fairness in decision-making processes, and accountability for biases.

Perla Bloom

Connections Lead + Global Strategy Manager, EA Entertainment

Nina Hamann

Policy Officer, IAB Europe

Dimitirs Beis

Data Analyst & Sustainability Manager, IAB Europe

James Poulter

CEO & Co-Founder // Head of AI & Innovation, Vixen Labs part of House 337

2:55 - 3:15

ATTEN

Is Attention all you need?

Prof. Joseph Devlin

Professor of Cognitive Neuroscience, UCL

2:55 - 3:15

ATTEN

Is Attention all you need?

Prof. Joseph Devlin

Professor of Cognitive Neuroscience, UCL

2:55 - 3:25

DIGI

3 CMOs Walk Into a Bar

Mihiri Bonney

Vice President Communications, NBC Universal

2:55 - 3:25

DIGI

3 CMOs Walk Into a Bar

Mihiri Bonney

Vice President Communications, NBC Universal

3:00 - 3:15

HEXAG

Creative disruption for bigger impact across digital shelf

Join industry expert Hannah Skardon, Digital Capabilities Director at Reckitt, and Steve King, CEO at Dragonfly AI

Steve King

CEO, Dragonfly AI

Hannah Skardon

Digital Capabilities Director, Reckitt

3:00 - 3:15

HEXAG

Creative disruption for bigger impact across digital shelf

Join industry expert Hannah Skardon, Digital Capabilities Director at Reckitt, and Steve King, CEO at Dragonfly AI, as they discuss how to leverage disruptive technology to stay ahead in the competitive digital landscape, ensuring your brand boldly goes where no one has gone before.

Steve King

CEO, Dragonfly AI

Hannah Skardon

Digital Capabilities Director, Reckitt

3:00 - 3:45

BRAND

Boots Brand Challenge

As Boots turns 175 years old, how do they acquire the next generation (18–35-year) of shoppers through showing them that they’re “with you for life"

3:00 - 3:45

BRAND

Boots Brand Challenge

As Boots turns 175 years old, how do they acquire the next generation (18–35-year) of shoppers through showing them that they’re “with you for life"

3:00 - 3:30

CRECON

Influencer Marketing in an AI world

We discuss with leading brands how brands and creators are using Ai technologies. What will the future look like for influencer marketing.

Gordon Glenister

Global Head of Influencer Marketing, Branded Content Marketing Association

Lauren Hannifan

Head of Brand, Snug

Caroline Ericsson

UK Head of Marketing and Communications, ABN Amro

Jacqueline Bourke

Head of Creative Insights, Getty Images

3:00 - 3:30

CRECON

Influencer Marketing in an AI world

We discuss with leading brands how brands and creators are using Ai technologies. What will the future look like for influencer marketing. How will it affect influencer selection and influencer management. What efficiences can be made. How will Ai affect performance.

Gordon Glenister

Global Head of Influencer Marketing, Branded Content Marketing Association

Lauren Hannifan

Head of Brand, Snug

Caroline Ericsson

UK Head of Marketing and Communications, ABN Amro

Jacqueline Bourke

Head of Creative Insights, Getty Images

3:00 - 3:50

DIGI

Fireside chat with Dan Snow Founder History Hit TV

Paul Gubbins to interview Dan Snow.

Dan Snow

Bestselling Author, Broadcaster + Creative Director, History Hit TV

3:00 - 3:50

DIGI

Fireside chat with Dan Snow Founder History Hit TV

Paul Gubbins to interview Dan Snow.

Dan Snow

Bestselling Author, Broadcaster + Creative Director, History Hit TV

3:05 - 3:25

CREAT

Navigating the Digital Landscape: Targeting Gen Z and Safeguarding Mental Health

Phil Clark

Senior Director, Marketing + Media, Canada Goose

Jay Richards

Co-founder + CEO, Imagen Insights

3:05 - 3:25

CREAT

Navigating the Digital Landscape: Targeting Gen Z and Safeguarding Mental Health

Phil Clark

Senior Director, Marketing + Media, Canada Goose

Jay Richards

Co-founder + CEO, Imagen Insights

3:15 - 3:35

FLC

Mummy Said 'F*ck That: How Mums in Marketing Tore Up the Rulebook and Built a Global Community

Join Claire Ferreira, Founder of Mums in Marketing, as she shares the audacious journey of building an award-winning global powerhouse.

Claire Ferreira

CEO, Mums In Marketing

3:15 - 3:35

FLC

Mummy Said 'F*ck That: How Mums in Marketing Tore Up the Rulebook and Built a Global Community

Join Claire Ferreira, Founder of Mums in Marketing, as she shares the audacious journey of building an award-winning global powerhouse.

Explore how defying conventional norms and embracing bold, unapologetic authenticity brought together the most influential community of marketing professionals: the mothers working within the industry. Determination, rebellion, innovation, and the relentless desire to build a game-changing community. Hear the raw truths behind building a movement that disrupts the status quo.

Bold Leadership: Examples of leading with audacity and courage, challenging conventional norms to drive significant impact.

Community Building: Understand the importance and impact of fostering a supportive community

Innovative Strategies: Insights on how communities could disrupt industries and redefine success and how you can work with them

Claire Ferreira

CEO, Mums In Marketing

3:20 - 3:50

HEXAG

How Thinking Like A Mathematician Will Make You A Better Marketer

Hannah Fry

Academic, Mathematician, best-selling author + broadcaster

3:20 - 3:50

HEXAG

How Thinking Like A Mathematician Will Make You A Better Marketer

Hannah Fry

Academic, Mathematician, best-selling author + broadcaster

3:20 - 3:35

ATTEN

Brand Lift Me Up Before You Go-Go: UK vs. World

In today's Beatgrid session, we will kick off with a quick overview of incremental cross-media reach data, showing

Daniel Tjondronegoro

Co-Founder, Beatgrid

3:20 - 3:35

ATTEN

Brand Lift Me Up Before You Go-Go: UK vs. World

In today's Beatgrid session, we will kick off with a quick overview of incremental cross-media reach data, showing how person-level-measured exposures impacted brand lift across the UK, the US, Canada, and Australia. We will then dive into two main stories: what is the optimal frequency for driving brand lift, and what is the conversion from brand awareness to consideration and purchase intent. By showing how the UK compares to these three other markets, we will reveal how different frequencies (per channel - TV, BVOD, YouTube...) influence brand lift and how effectively brands convert awareness into consumer action. Beatgrid's goal is to provide actionable insights for advertisers and agencies to maximise ad effectiveness and capture audience attention.

Daniel Tjondronegoro

Co-Founder, Beatgrid

3:55 - 4:10

DIGI

StackAdapt (Presentation)

Emma Orser-Cornie

Senior Events Manager, StackAdapt

3:55 - 4:10

DIGI

StackAdapt (Presentation)

Emma Orser-Cornie

Senior Events Manager, StackAdapt

3:25 - 3:40

AI

Session by Contentful

3:25 - 3:40

AI

Session by Contentful

3:25 - 3:40

CREAT

Emotionally fuelled moments that forge lifelong brand relationships

With 1.5M new users every year, UCAS play a unique role in supporting Gen Z to make decisions on their next steps at the point when they need help the most.

David Penney

CMO, UCAS

Chris Boshner

Head of Strategy, Borne

3:25 - 3:40

CREAT

Emotionally fuelled moments that forge lifelong brand relationships

With 1.5M new users every year, UCAS play a unique role in supporting Gen Z to make decisions on their next steps at the point when they need help the most. Discover how this gives brands a rare opportunity to start lifelong relationships during the first major moment of adulthood – heading to University. Join David Penney CMO at UCAS, and Chris Bosher Head of Strategy at Borne as they share their insights into the moments that really matter and why brands should be collaborating with UCAS.

David Penney

CMO, UCAS

Chris Boshner

Head of Strategy, Borne

3:35 - 4:05

CRECON

Making Influencer Marketing part of your marketing mix

We discuss with Gymshark, TikTok and Jungle Creation how in order to do influencer marketing properly, it cannot be done as a stand-alone activation.

Sedge Beswick

Content Consultant, Advisor and Founder

Gavin Jewkes

EUI Retail and eCommerce, TikTok

Melissa Chapman

CEO, Jungle Creation

Mikey Robinson

Senior Creative Strategist, Gymshark

3:35 - 4:05

CRECON

Making Influencer Marketing part of your marketing mix

We discuss with Gymshark, TikTok and Jungle Creation how in order to do influencer marketing properly, it cannot be done as a stand-alone activation. We talk through how creative teams consider the influencer output at campaign concept, how the content created needs to be seen past a solo Instagram square and how to get noticed and drive tangible business results.

Sedge Beswick

Content Consultant, Advisor and Founder

Gavin Jewkes

EUI Retail and eCommerce, TikTok

Melissa Chapman

CEO, Jungle Creation

Mikey Robinson

Senior Creative Strategist, Gymshark

3:35 - 3:45

FLC

Leap to Lead from a young age: breaking the barriers

A fun, fast paced, easily digestible crash course in leading with strength, responsibility, and confidence, and overcoming perceived barriers to being a young and successful leader.

Julia Linehan

Founder and CEO, The Digital Voice

Daniel Pirchio

CEO and Founder, OneTag

3:35 - 3:45

FLC

Leap to Lead from a young age: breaking the barriers

A fun, fast paced, easily digestible crash course in leading with strength, responsibility, and confidence, and overcoming perceived barriers to being a young and successful leader.

Julia Linehan

Founder and CEO, The Digital Voice

Daniel Pirchio

CEO and Founder, OneTag

3:40 - 3:55

ATTEN

Session by Snap

Hannah Richardson

Group Manager, Marketing Science, Snap

3:40 - 3:55

ATTEN

Session by Snap

Hannah Richardson

Group Manager, Marketing Science, Snap

3:45 - 4:05

BRAND

Get Your Head in the Game: How to Craft Winning Sports Strategies to Reach the Modern Fan

Today's sports fans are more than just passive viewers, but reaching them consistently across the different platforms and devices they use remains a challenge.

Manny Puentes

GM, Advertising, Genius Sports

3:45 - 4:05

BRAND

Get Your Head in the Game: How to Craft Winning Sports Strategies to Reach the Modern Fan

Today's sports fans are more than just passive viewers, but reaching them consistently across the different platforms and devices they use remains a challenge. As live sports (finally) shifts from linear to streaming and the third-party cookie meets its end, brands must adopt new tactics and technologies to win over this captive and loyal audience.

Manny Puentes

GM, Advertising, Genius Sports

3:45 - 4:05

CREAT

How Three UK and Chelsea FC made Women’s grassroots football front page news

In December 2023 a poem celebrating Women’s Football was front page news.

Mat O'Brien

Executive Creative Director, Three

Nicole Pacitti

Sponsorship + Brand Activation Specialist, Three

3:45 - 4:05

CREAT

How Three UK and Chelsea FC made Women’s grassroots football front page news

In December 2023 a poem celebrating Women’s Football was front page news. The poem was by Poet Laurette Laureate Carol Anne Duffy and the people behind it were Three UK. This was the launch moment for the voting nomination window of The #WeSeeYou Network. A culture-shifting initiative, with the aim to build a long-term community of role models, celebrating the abundant – but too often hidden – women within football. Executive Creative Director Mat O’Brien and Sponsorship Campaign Director Nicole Pacitti share how Three brought together the power of their big network with the positivity of a thriving sports network to ensure women are seen, recognised and rewarded through opportunities, experiences, and mentorships, in an effort to change the face of football for good.

Mat O'Brien

Executive Creative Director, Three

Nicole Pacitti

Sponsorship + Brand Activation Specialist, Three

4:10 - 4:30

FLC

F*ck Being Humble: Build Unapologetic Confidence

Join TEDx speaker, award-winning founder and author of F*ck Being Humble for an inspiring keynote speech on how to be less modest and claim what you deserve in your career.

Stefanie Sword Williams

Founder, F*ck Being Humble

4:10 - 4:30

FLC

F*ck Being Humble: Build Unapologetic Confidence

Join TEDx speaker, award-winning founder and author of F*ck Being Humble for an inspiring keynote speech on how to be less modest and claim what you deserve in your career. A session guaranteed to boost your confidence, help you to stand out and empower you to be unapologetically proud of your successes.

Stefanie Sword Williams

Founder, F*ck Being Humble

3:45 - 4:05

AI

LIVE AI ART - HOW TECHNOLOGY CAN FACILITATE HUMAN CONNECTION

Jill Kluge, Brand Adviser for Mandarin Oriental Hotel Group discusses how the heritage brand embraced a world-first fusion of tradition and technology

Jill Kluge

CMO, Mandarin Oriental

3:45 - 4:05

AI

LIVE AI ART - HOW TECHNOLOGY CAN FACILITATE HUMAN CONNECTION

Jill Kluge, Brand Adviser for Mandarin Oriental Hotel Group discusses how the heritage brand embraced a world-first fusion of tradition and technology with a live interactive AI Art experience at Mandarin’s 60th anniversary event in Hong Kong. The talk highlights how taking big leaps of faith can have stunning results, and how brand experiences that surprise, inspire and emotionally engages people have such great power.

Jill Kluge

CMO, Mandarin Oriental

4:15 - 4:30

DIGI

Wurl

4:15 - 4:30

DIGI

Wurl

3:55 - 4:15

HEXAG

Session by Ogury

3:55 - 4:15

HEXAG

Session by Ogury

4:00 - 4:15

ATTEN

From Made for Advertising to Made for Attention

Billions of dollars are wasted serving ads to sites designed to game the system.

Mike Follett

CEO, Lumen Research

4:00 - 4:15

ATTEN

From Made for Advertising to Made for Attention

Billions of dollars are wasted serving ads to sites designed to game the system. Whatever we do as an industry, it seems that the fraudsters are always one step ahead. Can attention metrics provide a scalable solution to this persistent problem?

Mike Follett

CEO, Lumen Research

4:10 - 4:30

BRAND

How hard is it to achieve an actual USP (ANS: very fu^&ing hard) and will anyone even care?

“What’s your USP?” First question I get loads of times…

Sam McMeekin

CEO & Co-Founder, The Gipsy Hill Brewing Company Limited

4:10 - 4:30

BRAND

How hard is it to achieve an actual USP (ANS: very fu^&ing hard) and will anyone even care?

“What’s your USP?” First question I get loads of times… Problem is - craft beer has no USP. There, I’ve said it. The same ingredients, packaging, processes…it’s actually all marketing, stories, brand, feelings, availability, value, promotions, advertising, share of mind. In the wider world, none (little) of it is “this one’s clearly better than that one because of blah blah blah…”. If you could achieve an actual product USP wouldn’t that be awesome? At Gipsy Hill we innovated non-stop for a decade. Then last year launched a world first product, with a USP so solid I’d stake my life on it (kind of have…). How many people cared? There’s a question… What’ve we learned? Still figuring it out, but this session will cover some of that

Sam McMeekin

CEO & Co-Founder, The Gipsy Hill Brewing Company Limited

4:10 - 4:30

CRECON

WHO, WHAT, WHY? Top tips to stand out from the crowd.

Who, What, Why? You might remember the 5 W’s from your English GCSE, but today I am going to ask you to focus on just 3 of them.

Daisy Kelly

Founder and CEO, Glow For It

4:10 - 4:30

CRECON

WHO, WHAT, WHY? Top tips to stand out from the crowd.

Who, What, Why? You might remember the 5 W’s from your English GCSE, but today I am going to ask you to focus on just 3 of them. Who are you? What are you doing? And most importantly Why you are doing it? Who, What, Why? You might remember the 5 W’s from your English GCSE, but today I am going to ask you to focus on just 3 of them. Who are you? What are you doing? And most importantly, Why you are doing it? I will be sharing my top tips and how I have utilised TikTok to take my business from 5 orders a day to 5000.

Daisy Kelly

Founder and CEO, Glow For It

4:35 - 4:50

DIGI

StackAdapt (Panel)

Emma Orser-Cornie

Senior Events Manager, StackAdapt

4:35 - 4:50

DIGI

StackAdapt (Panel)

Emma Orser-Cornie

Senior Events Manager, StackAdapt

4:15 - 4:35

HEXAG

20 Years of Brand Excellence – how to build a resilient brand with an enduring legacy

In this session, we will explore the history of the Dirt Is Good brand, with the VP of Marketing, Tati Lindenberg

Tati Lindenberg

VP Marketing, Dirt is Good, Unilever

4:15 - 4:35

HEXAG

20 Years of Brand Excellence – how to build a resilient brand with an enduring legacy

In this session, we will explore the history of the Dirt Is Good brand, with the VP of Marketing, Tati Lindenberg, as a case study in excellence when it comes to brands that have demonstrated adaptability and resilience. DIG continues to evolve with the times, using powerful and purposeful creativity to ensure that its core identity and founding purpose remain clear and true to audiences around the world.

Tati will discuss:

  • How can you stay true to one central idea, whilst adapting its expression to be culturally resonant for over two decades and in over 50 global markets.
  • The need for bravery and bold thinking to know when it is time to change direction and evolve.
  • Defining a brand partnership strategy based on shared values and cultural impact.

Tati Lindenberg

VP Marketing, Dirt is Good, Unilever

4:30 - 4:50

CRECON

Scaling influence: using creators to turn communities into customers.

SharkNinja is a brand with serious momentum—enjoying viral, sell-out success from a number of product launches in recent months. The secret? Smart creator strategy that focuses on community and conversation.

Eva Bojtos

Director of Social Media EMEA, SharkNinja

Gareth Harrison

Senior Strategist, SocialChain

4:30 - 4:50

CRECON

Scaling influence: using creators to turn communities into customers.

SharkNinja is a brand with serious momentum—enjoying viral, sell-out success from a number of product launches in recent months. The secret? Smart creator strategy that focuses on community and conversation. In this session, join Eva Bojtos, Head of Social at SharkNinja and Gareth Harrison, Senior Strategist at SocialChain as they explain how through smart audience strategy that pinpoints unconventional product use cases within different categories, they’re using community-centric creator partnerships to:

- Find and convert new customers in previously untapped communities

- Generate mass awareness for their game-changing product innovations

- And build an engaged and loyal fanbase at scale

Eva Bojtos

Director of Social Media EMEA, SharkNinja

Gareth Harrison

Senior Strategist, SocialChain

4:35 - 4:55

CREAT

Machine Football

4:35 - 4:55

CREAT

Machine Football

4:40 - 4:55

HEXAG

The Great Attention Heist

In today's fast-paced digital landscape, attention is the new currency—scarce, valuable, and fiercely sought after. Brands must become adept at capturing attention amidst a sea of distractions.

Alex Cheeseman

Head of Enterprise Brands, NE, Outbrain

Marc Guldimann

CEO, Adelaide Metrics

Benazir Barlet-Batada

Former Senior Marketing Director, Mondelez International

4:40 - 4:55

HEXAG

The Great Attention Heist

In today's fast-paced digital landscape, attention is the new currency—scarce, valuable, and fiercely sought after. Brands must become adept at capturing attention amidst a sea of distractions. This session delves into the intricate world of attention economics, uncovering strategies from industry leaders who excel at attracting and retaining audience focus. Join the conversation with Benazir Batada, Ex Senior Marketing Leader at Mondelez, and Marc Guldimann, Founder & CEO at Adelaide, for an enlightening discussion that will equip you with the tactics needed to ensure your brand not only stands out but is eagerly sought after.

Alex Cheeseman

Head of Enterprise Brands, NE, Outbrain

Marc Guldimann

CEO, Adelaide Metrics

Benazir Barlet-Batada

Former Senior Marketing Director, Mondelez International

4:55 - 5:15

HEXAG

How Mattel and Barbie create fans not customers

Join Ruth Henriquez as she explores how Mattel and Barbie create fans not consumers.

Ruth Henriquez

Director, Consumer Products, Publishing + LBE, Mattel

4:55 - 5:15

HEXAG

How Mattel and Barbie create fans not customers

Join Ruth Henriquez as she explores how Mattel and Barbie create fans not consumers. She will speak about the Barbie journey of innovation and transformation, highlighting Mattel's bold brand strategy, groundbreaking collaborations, and visionary approach to marketing and advertising. She will also explore the future of brand storytelling and consumer engagement across the Mattel brands, as the company takes their brands beyond the toy aisle.

Ruth Henriquez

Director, Consumer Products, Publishing + LBE, Mattel

4:55 - 5:05

DIGI

Virtual Minds

Marius Leichte

Senior Manager Corporate Development, Virtual Minds

4:55 - 5:05

DIGI

Virtual Minds

Marius Leichte

Senior Manager Corporate Development, Virtual Minds

4:30 - 4:50

BRAND

Session by Anything Agency

Jono Brain

Co-Founder, Anything

Julius Hemingway

Product and Partner Marketing Team Manager, Storyblok

4:30 - 4:50

BRAND

Session by Anything Agency

Jono Brain

Co-Founder, Anything

Julius Hemingway

Product and Partner Marketing Team Manager, Storyblok

4:50 - 5:10

BRAND

Dice, Doubt & Decision Making: Bold Strategies for an Unpredictable World

In a world rife with uncertainty, how can we leverage psychology to make bold decisions with confidence?

Alec Barr

Head of Behavioural Science, OLIVER Agency

4:50 - 5:10

BRAND

Dice, Doubt & Decision Making: Bold Strategies for an Unpredictable World

In a world rife with uncertainty, how can we leverage psychology to make bold decisions with confidence? What can the ancient game of backgammon teach us about navigating the ambiguities of the modern marketing landscape? And why is it smart to become a professional gambler at the office? Join Alec Barr – behaviour change expert, design ethicist, tech philosopher – on a board game themed journey to embrace uncertainty and learn how to make more effective choices in an unpredictable world. This thought-provoking session will equip you with a practical toolkit of counterintuitive decision-making techniques, harnessing the power of game theory, probabilistic thinking and even using AI to short-circuit your biases. Come roll the dice, and learn why a deceptively simple game might serve as the perfect strategic training ground for navigating risk, confronting failure, and thriving in chaos.

Alec Barr

Head of Behavioural Science, OLIVER Agency

5:10 - 6:00

BRAND

Brand Challenge - Watch this space

5:10 - 6:00

BRAND

Brand Challenge - Watch this space

10:15 - 10:20

HEXAG

Welcome to MAD//Fest

Justin Pearse

Editor, New Digital Age

10:15 - 10:20

HEXAG

Welcome to MAD//Fest

Justin Pearse

Editor, New Digital Age

10:15 - 10:20

DIGI

Welcome to MAD//Fest

Justin Pearse

Editor, New Digital Age

10:15 - 10:20

DIGI

Welcome to MAD//Fest

Justin Pearse

Editor, New Digital Age

10:20 - 10:25

HEXAG

What to expect today

10:20 - 10:25

HEXAG

What to expect today

10:20 - 10:25

DIGI

What to expect today

10:20 - 10:25

DIGI

What to expect today

10:30 - 10:55

HEXAG

Exploring Intersections of Culture

We recognise the value of connecting with consumers on their terms and through their culture.

Eric Melis

VP, Global Brand Marketing , PepsiCo (International Beverages)

10:30 - 10:55

HEXAG

Exploring Intersections of Culture

We recognise the value of connecting with consumers on their terms and through their culture. The once-segmented worlds of music, art, and sport collide to spark fresh creative ideas and cultural moments. PepsiCo has always tapped into these sweet spots of intersection, but we never lose sight of finding smarter, newer, richer ways to do so.

Eric Melis

VP, Global Brand Marketing , PepsiCo (International Beverages)

10:30 - 10:55

DIGI

Session by PepsiCo

Eric Melis

VP, Global Brand Marketing , PepsiCo (International Beverages)

10:30 - 10:55

DIGI

Session by PepsiCo

Eric Melis

VP, Global Brand Marketing , PepsiCo (International Beverages)

10:55 - 11:15

HEXAG

Session by Who Gives A Crap

Emily Kraftman

MD (Europe), Who Gives A Crap

10:55 - 11:15

HEXAG

Session by Who Gives A Crap

Emily Kraftman

MD (Europe), Who Gives A Crap

11:00 - 11:20

CREAT

Unleashing creativity from within

Building a nimble and award-winning creative culture, in a behemoth billion-dollar corporation.

Matt Watson

ECD, PepsiCo

11:00 - 11:20

CREAT

Unleashing creativity from within

Matt Watson

ECD, PepsiCo

11:00 - 11:20

CRECON

What does a strategic approach in Influencer Marketing look like

Layla Hatia

Head of Consumer Influence | Influencer, Social & PR, The Very Group

11:00 - 11:20

CRECON

What does a strategic approach in Influencer Marketing look like

Layla Hatia

Head of Consumer Influence | Influencer, Social & PR, The Very Group

11:00 - 11:20

BRAND

Recycled plastic is not fantastic - If nature made plastic, this would be it

Globally, only 9% of plastic waste has ever been recycled, The remainder is landfilled, incinerated or littered.

Insiya Jafferjee

Co-Founder + CEO, Shellworks

Amir Afshar

Co-Founder + Chief Product Officer, Shellworks

11:00 - 11:20

BRAND

Recycled plastic is not fantastic - If nature made plastic, this would be it

Globally, only 9% of plastic waste has ever been recycled, The remainder is landfilled, incinerated or littered. Shellworks is a materials science and packaging solution startup that is helping brands eliminate plastic from their offering without compromising on performance.

Insiya Jafferjee

Co-Founder + CEO, Shellworks

Amir Afshar

Co-Founder + Chief Product Officer, Shellworks

11:00 - 11:20

ATTEN

Does the rise of CTV and its Attention potential spell the demise of linear TV?

With multi-device viewing habits on the rise, CTV Attention metrics can provide a more holistic view of audience engagement across different screens and devices. But What is the Attention potential for informing the broader media strategies of advertisers and delivering ROI?

Peter Grant

Head of Media Effectiveness, Boots

11:00 - 11:20

ATTEN

Does the rise of CTV and its Attention potential spell the demise of linear TV?

With multi-device viewing habits on the rise, CTV Attention metrics can provide a more holistic view of audience engagement across different screens and devices. But What is the Attention potential for informing the broader media strategies of advertisers and delivering ROI?

Peter Grant

Head of Media Effectiveness, Boots

11:00 - 11:20

AI

Tom Goodwin Keynote

Tom Goodwin

Futuroligist / World-renowned trends and transformation expert

11:00 - 11:20

AI

Tom Goodwin Keynote

Tom Goodwin

Futuroligist / World-renowned trends and transformation expert

11:00 - 11:30

DIGI

The Truth Behind Retail Media Evolution in the UK

Paul Frampton-Calero

President, CvE Marketing Consultancy

Ollie Shayer

Omni-Media Director, Boots

Ben O'Mahoney

AdTech & Data Partnerships Lead, Ocado Retail

Tash Whitmey

Group Director of Loyalty, Membership and CRM, Tesco

Amir Rasekh

Managing Director, Nectar 360

11:00 - 11:30

DIGI

The Truth Behind Retail Media Evolution in the UK

Paul Frampton-Calero

President, CvE Marketing Consultancy

Ollie Shayer

Omni-Media Director, Boots

Ben O'Mahoney

AdTech & Data Partnerships Lead, Ocado Retail

Tash Whitmey

Group Director of Loyalty, Membership and CRM, Tesco

Amir Rasekh

Managing Director, Nectar 360

11:05 - 11:25

FLC

Building An Eco-friendly, Funny, Feminist & Fierce Fempire

Tara Chandra

Co-Founder, Here We Flo

Susan Allen

Co-Founder + Chief Brand Officer, Here We Flo

11:05 - 11:25

FLC

Building An Eco-friendly, Funny, Feminist & Fierce Fempire

Tara Chandra

Co-Founder, Here We Flo

Susan Allen

Co-Founder + Chief Brand Officer, Here We Flo

11:20 - 11:40

HEXAG

Diving deeper, going bolder, working harder: The Libresse and Tena stories

Fortune doesn’t always favour the bold, but it’s rocket fuel for growth when you are able to unlock its full potential.

Jason Kaplanis

Global Marketing & Communications Director, Essity

Tanja Grubner

Global Innovation, Brand & Communications Director, Essity

Margaux Revol

Strategy Partner, AMV BBDO

Lynne Deason

Head of Creative Excellence, Kantar

11:20 - 11:40

HEXAG

Diving deeper, going bolder, working harder: The Libresse and Tena stories

Fortune doesn’t always favour the bold, but it’s rocket fuel for growth when you are able to unlock its full potential. Hear two tremendous award-winning marketers from Essity and their superb creative partners AMV BBDO reveal how to get it right. They explore how radical empathy is key to making a meaningful connection with your audience, why bold creativity is fundamental to success, and how to ensure that brave choices deliver maximum commercial impact. Be inspired by the masters of boldness-that-delivers.

Jason Kaplanis

Global Marketing & Communications Director, Essity

Tanja Grubner

Global Innovation, Brand & Communications Director, Essity

Margaux Revol

Strategy Partner, AMV BBDO

Lynne Deason

Head of Creative Excellence, Kantar

11:20 - 12:10

BRAND

The LEGO Group Brand Challenge

At the LEGO group, our mission is to inspire and develop the builders of tomorrow.

11:20 - 12:10

BRAND

The LEGO Group Brand Challenge

At the LEGO group, our mission is to inspire and develop the builders of tomorrow. That's why we're on a quest for innovative solutions to engage more girls with our sets, empowering them to unleash their creativity and imagine limitless possibilities.

11:20 - 11:35

CRECON

Session by Captiv8

11:20 - 11:35

CRECON

Session by Captiv8

11:25 - 11:40

ATTEN

Media Pub Chat: how TF do I measure programmatic DOOH?

The magic of the pub: where everything is up for conversation, including questions like how TF do I measure programmatic DOOH?

Layla Soufi

EMEA Partnerships Director , VIOOH

Adam Orridge

Senior Insights & Measurement Manager, VIOOH

Amanda Woodley

Head of Clients. Ipsos

Ed Mullins

Director, Inventory & Partnerships, StackAdapt

11:25 - 11:40

ATTEN

Media Pub Chat: how TF do I measure programmatic DOOH?

The magic of the pub: where everything is up for conversation, including questions like how TF do I measure programmatic DOOH? In this informal and relaxed session, join VIOOH alongside some industry expert friends as we demystify some of the burning questions you might have been too shy to ask before around the thorny topic of campaign measurement.

Layla Soufi

EMEA Partnerships Director , VIOOH

Adam Orridge

Senior Insights & Measurement Manager, VIOOH

Amanda Woodley

Head of Clients. Ipsos

Ed Mullins

Director, Inventory & Partnerships, StackAdapt

11:25 - 11:45

AI

Separating The Chaos From The Calm: Delivering Excellence By Integrating Generative AI In Your Content Transformation Journey

As the volume of content continues to surge, so does the complexity of managing, curating, and delivering it effectively. In this session we look at how Generative AI can serve as a transformative solution for content.

Swagat Choudhury

Global Digital Commerce Director, Mars Wrigley

11:25 - 11:45

AI

Separating The Chaos From The Calm: Delivering Excellence By Integrating Generative AI In Your Content Transformation Journey

As the volume of content continues to surge, so does the complexity of managing, curating, and delivering it effectively. In this session we look at how Generative AI can serve as a transformative solution for content.

- Breathe in and see where you need to focus in your content needs

- Know Generative AI can serve you best in your content creation & ideation journeys bringing outcomes a click away

- See where future of content is heading and how do we leap there

Swagat Choudhury

Global Digital Commerce Director, Mars Wrigley

11:35 - 11:55

CRECON

Influencer Marketing - The Good, The Bad, and the Ugly

Hannah Monds

Co-Head of EMEA, Influential

Laura Donadio

General Manager, THG (The Hut Group)

11:35 - 11:55

CRECON

Influencer Marketing - The Good, The Bad, and the Ugly

Hannah Monds

Co-Head of EMEA, Influential

Laura Donadio

General Manager, THG (The Hut Group)

11:40 - 12:00

HEXAG

How Manchester United Stays Relevant

Ellie Norman

Chief Customer Officer, Manchester United

11:40 - 12:00

HEXAG

How Manchester United Stays Relevant

Ellie Norman

Chief Customer Officer, Manchester United

11:25 - 11:40

CREAT

Session by DEPT

11:25 - 11:40

CREAT

Session by DEPT

11:45 - 12:05

ATTEN

After the Attention, it’s the Impression that Counts

Using Attention as a metric casts the net far wider because it includes the attention of the people you don't need to reach, as well as those you do.

Dino Myers-Lamptey

Founder, The Barber Shop

11:45 - 12:05

ATTEN

After the Attention, it’s the Impression that Counts

Using Attention as a metric casts the net far wider because it includes the attention of the people you don't need to reach, as well as those you do. How can creative and context help tighten the net, capturing only the audience that really matters to you, and what externalities do you need to take into account?

Dino Myers-Lamptey

Founder, The Barber Shop

11:45 - 12:05

FLC

Unleashing women's power at every stage of life

A conversation about the challenges faced by women at work throughout different life stages - family planning, maternity, care-giving, menopause - and the cultural and policy changes that need to happen to better support us through these.

Katie Street

Founder and CEO, Street Agency + Host of Marketing In The Madness Podcast

Amelia Sordell

Founder - The Personal Branding Agency, Klowt

Sedge Beswick

Content Consultant, Advisor and Founder

Joanna Lyall

Founder + CEO, The Better Menopause

11:45 - 12:05

FLC

Unleashing women's power at every stage of life

A conversation about the challenges faced by women at work throughout different life stages - family planning, maternity, care-giving, menopause - and the cultural and policy changes that need to happen to better support us through these.

Katie Street

Founder and CEO, Street Agency + Host of Marketing In The Madness Podcast

Amelia Sordell

Founder - The Personal Branding Agency, Klowt

Sedge Beswick

Content Consultant, Advisor and Founder

Joanna Lyall

Founder + CEO, The Better Menopause

11:45 - 12:05

CREAT

The Real Reasons That Brands Are Going In-House

In this brave new world of branding, recent reports from the USA and Europe reveal an unprecedented rise in the number of brands with in-house creative teams—82% in the USA and 76% in mainland Europe.

Emma Sexton

Founder, Inside Out Community

Matt Watson

ECD, PepsiCo

Emma Perkins

Head of LEGO Agency, LEGO

Shannon Kalkstein

Global Head of U-Studio, Unilever

11:45 - 12:05

CREAT

The Real Reasons That Brands Are Going In-House

In this brave new world of branding, recent reports from the USA and Europe reveal an unprecedented rise in the number of brands with in-house creative teams—82% in the USA and 76% in mainland Europe. Contrary to popular belief, this shift isn't just about saving money, and it is a pendulum which isn’t swinging back any time soon. Today’s boldest brands know how to unlock the real value of embedding creatives within their organisations, which is revolutionising the creative landscape as we know it.

Emma Sexton

Founder, Inside Out Community

Matt Watson

ECD, PepsiCo

Emma Perkins

Head of LEGO Agency, LEGO

Shannon Kalkstein

Global Head of U-Studio, Unilever

11:50 - 12:05

AI

The AI Ad-Vantage: Speeding Up Strategy with Silicon Audiences

In a world where new platforms, audiences, trends and behaviours emerge daily, the ability to constantly evolve your marketing strategy has never been more important.

Matt Garbutt

AI & Creative Director, Brave Bison

Ric Hayes

Group Strategy Director, SocialChain

11:50 - 12:05

AI

The AI Ad-Vantage: Speeding Up Strategy with Silicon Audiences

In a world where new platforms, audiences, trends and behaviours emerge daily, the ability to constantly evolve your marketing strategy has never been more important. But good strategy takes time, effort, and lots of data, people and budget. At least it used to. In this session, Group Strategy Director Ric Hayes and Creative Director Matt Garbutt, join forces to lift the curtain on Brave Bison’s game-changing proprietary AudienceGPT, explaining how they’re using it to:

  • Turn raw data into actionable audience insights at previously unheard of pace.
  • Offset the impact of cookie deprecation by getting to better media targeting and measurement.
  • Optimise and personalise creative at lightening speed.

And this is just the beginning. Join them to learn what the new strategic frontier looks like, and how it will likely change the face of marketing for good.

Matt Garbutt

AI & Creative Director, Brave Bison

Ric Hayes

Group Strategy Director, SocialChain

12:00 - 12:20

CRECON

Social waves: Measuring the true reach of digital content

In today’s dynamic digital landscape, understanding the true impact of your content across all platforms is essential.

Ira Xhelili

Senior Business Director, Comscore

Dan MacDonnell

Strategist (Social Branded Entertainment), Channel 4

12:00 - 12:20

CRECON

Social waves: Measuring the true reach of digital content

In today’s dynamic digital landscape, understanding the true impact of your content across all platforms is essential. Join us at the Creator Economy Stage as Comscore's Ira Xhelili and Channel 4's Dan MacDonnell present "Social waves: Measuring the True Reach of Digital Content." Discover how the innovative concept of Social Incremental – a unique, deduplicated audience footprint across desktop, mobile, and social platforms – is transforming the way we measure and maximize digital reach. This session will delve into the power of comprehensive audience measurement, uncovering the full potential of your social media strategies. Learn how to leverage advanced analytics to enhance your digital strategy, drive engagement, and achieve unparalleled growth in the booming creator economy. Whether you're a brand, agency, or content creator, this session will equip you with the insights needed to navigate and thrive in the fragmented media world.

Ira Xhelili

Senior Business Director, Comscore

Dan MacDonnell

Strategist (Social Branded Entertainment), Channel 4

12:00 - 12:20

DIGI

Retail Media Through Across Category

Jemma Haley

Business Lead - Retail Media + Supplier Insights, John Lewis & Partners

Ella Eglinton

Retail Media Proposition Manager, John Lewis Partnership

12:00 - 12:20

DIGI

Retail Media Through Across Category

Jemma Haley

Business Lead - Retail Media + Supplier Insights, John Lewis & Partners

Ella Eglinton

Retail Media Proposition Manager, John Lewis Partnership

12:10 - 12:35

HEXAG

Seizing the Moment: How Uber Captures Consumer Attention

In our fast-paced connected world, capturing consumer attention goes beyond clever ads—it’s about creating seamless experiences.

Paul Wright

Head of Advertising, UK + Ireland, Uber

12:10 - 12:35

HEXAG

Seizing the Moment: How Uber Captures Consumer Attention

In our fast-paced connected world, capturing consumer attention goes beyond clever ads—it’s about creating seamless experiences. Join Paul Wright as he reveals how Uber leverages unique data sets to identify and engage with consumers at pivotal moments, ensuring your message not only reaches them but resonates deeply. Imagine a world where every interaction is intuitive, where technology anticipates your (sometimes unusual) needs and enhances your daily life. Uber is making this vision a reality. In this session, Paul will share how Uber captures consumer attention through timely, relevant engagement, turning fleeting moments into lasting connections. Discover how Uber's deep insights and real-time data create extraordinary experiences from ordinary interactions.

Paul Wright

Head of Advertising, UK + Ireland, Uber

12:10 - 12:30

BRAND

What to wear on your first trip to Mars

Steve Tidball

CEO and Co-founder, Vollebak

12:10 - 12:30

BRAND

What to wear on your first trip to Mars

Steve Tidball

CEO and Co-founder, Vollebak

12:10 - 12:25

ATTEN

Session by System1

12:10 - 12:25

ATTEN

Session by System1

12:10 - 12:30

AI

AI averse to AI adventurer - How does your AI strategy stack up?

With an overwhelming choice of AI tools coming to market, and everyone at varying stages of adoption and readiness, how can you assess your AI performance?

James Hirst

Co-founder, Plain

Becky McOwen-Banks

Founder & AI Powered Exec Creative Director, Plain

12:10 - 12:30

AI

AI averse to AI adventurer - How does your AI strategy stack up?

With an overwhelming choice of AI tools coming to market, and everyone at varying stages of adoption and readiness, how can you assess your AI performance? Using data gathered from the MADFest audience, come and discover where you and your team sit, and what you need to do to successfully increase your AI adoption.

James Hirst

Co-founder, Plain

Becky McOwen-Banks

Founder & AI Powered Exec Creative Director, Plain

12:10 - 12:25

CREAT

Hops & Dreams: How 1664 Blanc defied convention and created an elegant revolution.

Showing the power of a genuine agency/client partnership the team at Haines and Carlsberg connected the dots between culture, consumer and brand to do something truly remarkable.

Jamie Holtum

Strategy & Innovation Partner, Host of You, Me & CPG, Haines McGregor

Nikola Maravić

Global Marketing Director, Carlsberg Group

12:10 - 12:25

CREAT

Hops & Dreams: How 1664 Blanc defied convention and created an elegant revolution.

Showing the power of a genuine agency/client partnership the team at Haines and Carlsberg connected the dots between culture, consumer and brand to do something truly remarkable.

Together, they have transcended beer and propelled 1664 Blanc into a world of fashion, elegance and playful sophistication. Few beers can lay claim to becoming a lifestyle brand, driving incremental category growth and stealing volume from wine, cocktails and champagne, but 1664 Blanc has done just that. Listen to Jamie Holtum (Haines) and Nikola Maravic (Carlsberg) tell the story of how.

Jamie Holtum

Strategy & Innovation Partner, Host of You, Me & CPG, Haines McGregor

Nikola Maravić

Global Marketing Director, Carlsberg Group

12:25 - 12:45

CRECON

Bringing fashion back to Vinted : turning a service-based product into fashion authority with creators

Let's dive some key initiatives that we've put in place within the Influencer Marketing realm to position Vinted as a true fashion product on top of being a great service.

Mathieu Couret

Senior Influencer Marketing Manager, Vinted

Berta Gonzalez

Influencer Marketing Manager, Vinted

12:25 - 12:45

CRECON

Bringing fashion back to Vinted : turning a service-based product into fashion authority with creators

Let's dive some key initiatives that we've put in place within the Influencer Marketing realm to position Vinted as a true fashion product on top of being a great service. You'll learn about different exciting campaigns we've run across various markets, and what we learned on the way.

Mathieu Couret

Senior Influencer Marketing Manager, Vinted

Berta Gonzalez

Influencer Marketing Manager, Vinted

12:10 - 12:25

FLC

Leap to Lead: Learning To Lead Across Cultures

Carine Jean-Jean

VP, Brand + Communications, RTL AdAlliance

12:10 - 12:25

FLC

Leap to Lead: Learning To Lead Across Cultures

Carine Jean-Jean

VP, Brand + Communications, RTL AdAlliance

12:25 - 12:45

DIGI

Session by Epsilon

Elliott Clayton

Managing Director, International Sales, Epsilon

12:25 - 12:45

DIGI

Session by Epsilon

Elliott Clayton

Managing Director, International Sales, Epsilon

12:30 - 12:50

CREAT

Getting The Juices Flowing: In-House Creativity The Innocent Way

12:30 - 12:50

CREAT

Getting The Juices Flowing: In-House Creativity The Innocent Way

12:30 - 12:50

BRAND

Innovation at Diageo

Benni Lickfett

Global Head of Digital Innovation , Diageo

12:30 - 12:50

BRAND

Innovation at Diageo

Benni Lickfett

Global Head of Digital Innovation , Diageo

12:30 - 12:50

ATTEN

The Future of Ad Testing is Here

AttentionX brings instant attention predictions to one of the largest creative databases in market.

Sorin Patilinet

Senior Director Global Media Effectiveness, Mars

Anastasia Leng

CEO, CreativeX

Mihkel Jäätma

CEO, Realeyes

12:30 - 12:50

ATTEN

The Future of Ad Testing is Here

AttentionX brings instant attention predictions to one of the largest creative databases in market. Mars is the first advertiser to pilot an integrated solution for creative effectiveness at scale. 

CreativeX is a market leader in creative measurement, operating one of the largest omni-platform databases of ads. Companies like Mars, Unilever, and Google rely on it to analyze content against platform best practices and guidelines. 

Realeyes is a market leader in attention measurement, trusted by top brands to improve ad performance and grow sales. Trained on its fully consented webcam attention data from 17 million human sessions, the company now provides instant attention predictions. 

AttentionX combines technologies to instantly score attention performance for every ad from any ad account linked to CreativeX. Join the session to hear about the future of ad testing. It’s here.

Sorin Patilinet

Senior Director Global Media Effectiveness, Mars

Anastasia Leng

CEO, CreativeX

Mihkel Jäätma

CEO, Realeyes

12:30 - 12:50

HEXAG

From Burnout to Bliss. In conversation with Ferne McCann

Julia Linehan will be joined by Ferne McCann, COO and co-founder of Shoorah

Ferne McCann

COO + Co-founder, Shoorah

Julia Linehan

Founder and CEO, The Digital Voice

12:30 - 12:50

HEXAG

From Burnout to Bliss. In conversation with Ferne McCann

Julia Linehan will be joined by Ferne McCann, COO and co-founder of Shoorah, a mental health and well being tech startup, and a TV personality known for shows such as I’m A Celebrity, Get Me Out of Here! and Channel 4 SAS Who Dares Wins. A live chat on 'From Burnout to Bliss' will be all about mental health and well being in the workplace and will also feature audience participation in breath work to take a minute from the madness at MADfest!

Ferne McCann

COO + Co-founder, Shoorah

Julia Linehan

Founder and CEO, The Digital Voice

12:30 - 12:50

FLC

Session with the Responsible Marketing Agency

Women leading the charge on Accessible Advertising

Hannah Mirza

Founder + CEO, The Responsible Marketing Agency

12:30 - 12:50

FLC

Session with the Responsible Marketing Agency

Women leading the charge on Accessible Advertising

Hannah Mirza

Founder + CEO, The Responsible Marketing Agency

12:35 - 1:00

AI

Hare and the tortoise? The race for AI is on for in-house creativity

The race is on for implementing AI and powering up in-house creativity.

Emma Sexton

Founder, Inside Out Community

Sabrina Godden-Tuma

Global Creative Director, Vodafone

Holly Mckinlay

Director of Strategic Communications and Brand , WWF

Tabitha Winter

Strategic Advisor, Inside Out Community

12:35 - 1:00

AI

Hare and the tortoise? The race for AI is on for in-house creativity

The race is on for implementing AI and powering up in-house creativity. This isn't just a battle between in-house teams and agencies—it's a thrilling hare-and-tortoise race where agility, innovation, and strategic foresight will determine the winners. From enhancing creative capabilities to automating routine tasks, AI is reshaping the creative landscape. We’ll delve into the implications for the creative industries, the impact on sustainability and the emerging themes that will shape this radical new creative world.

Emma Sexton

Founder, Inside Out Community

Sabrina Godden-Tuma

Global Creative Director, Vodafone

Holly Mckinlay

Director of Strategic Communications and Brand , WWF

Tabitha Winter

Strategic Advisor, Inside Out Community

12:45 - 1:50

CRECON

LUNCH

12:45 - 1:50

CRECON

LUNCH

12:50 - 1:10

HEXAG

Tom Goodwin

Tom Goodwin

Futuroligist / World-renowned trends and transformation expert

12:50 - 1:10

HEXAG

Tom Goodwin

Tom Goodwin

Futuroligist / World-renowned trends and transformation expert

12:50 - 1:05

BRAND

Session by Infosum

Max Toulliou

VP Customer Success, Infosum

12:50 - 1:05

BRAND

Session by Infosum

Max Toulliou

VP Customer Success, Infosum

12:50 - 1:05

DIGI

Unlocking the Power of Convenience Media

Dean Harris

Head of Co-op Media Network, Co-op

12:50 - 1:05

DIGI

Unlocking the Power of Convenience Media

Dean Harris

Head of Co-op Media Network, Co-op

12:55 - 1:15

CREAT

Design through storytelling

Ginny Nackvi

Head of Brand + Creative, Dishoom

12:55 - 1:15

CREAT

Design through storytelling

Ginny Nackvi

Head of Brand + Creative, Dishoom

12:55 - 1:10

ATTEN

Session by Adelaide Metrics

Marc Guldimann

CEO, Adelaide Metrics

12:55 - 1:10

ATTEN

Session by Adelaide Metrics

Marc Guldimann

CEO, Adelaide Metrics

1:00 - 2:00

AI

LUNCH

1:00 - 2:00

AI

LUNCH

1:05 - 1:25

BRAND

Building Consumer Centric Brands

The session will focus on three key points: Understanding Your Consumer, Brand, and Audience; Building a Consistent Omnichannel Experience; and Fostering Engagement and Communication.

Ruchika Kalra

Brand Director, Lastminute.com

1:05 - 1:25

BRAND

Building Consumer Centric Brands

The session will focus on three key points: Understanding Your Consumer, Brand, and Audience; Building a Consistent Omnichannel Experience; and Fostering Engagement and Communication. Dive deep into strategies for gaining comprehensive insights into your target audience and leveraging these insights to refine your brand identity. Learn how to create a seamless and consistent brand experience across all channels, ensuring your message is unified and impactful. Finally, explore effective ways to foster meaningful engagement and open communication with your audience, enhancing loyalty and driving long-term success. This session is designed for marketers looking to elevate their brand strategy and connect more deeply with their consumers.

Ruchika Kalra

Brand Director, Lastminute.com

1:05 - 2:15

DIGI

LUNCH

1:05 - 2:15

DIGI

LUNCH

1:10 - 1:50

HEXAG

Lunch

1:10 - 1:50

HEXAG

Lunch

1:10 - 2:20

ATTEN

Lunch

1:10 - 2:20

ATTEN

Lunch

1:15 - 2:20

CREAT

Lunch

1:15 - 2:20

CREAT

Lunch

1:15 - 1:35

FLC

From Burn Out to Bliss - Lunch With Ferne McCann

An Intimate Q+A with the celebrity Founder + COO of wellbeing brand, Shoorah.

Julia Linehan

Founder and CEO, The Digital Voice

Ferne McCann

COO + Co-founder, Shoorah

1:15 - 1:35

FLC

From Burn Out to Bliss - Lunch With Ferne McCann

An Intimate Q+A with the celebrity Founder + COO of wellbeing brand, Shoorah.

Julia Linehan

Founder and CEO, The Digital Voice

Ferne McCann

COO + Co-founder, Shoorah

1:25 - 2:20

BRAND

LUNCH

1:25 - 2:20

BRAND

LUNCH

1:50 - 2:20

HEXAG

Interview with Eddie Izzard

Eddie Izzard

Actor, Comedian + Activist

1:50 - 2:20

HEXAG

Interview with Eddie Izzard

Eddie Izzard

Actor, Comedian + Activist

2:15 - 2:30

DIGI

Retail Media at Asos

Elton Ollerhead

Director, ASOS

2:15 - 2:30

DIGI

Retail Media at Asos

Elton Ollerhead

Director, ASOS

2:00 - 2:20

FLC

From Gendered to Neutral - The New Era of Brand Experiences

Modern marketing demands a more nuanced and inclusive approach to designing experiences for women.

Louisa O'Connor

Managing Director, Seen Presents

Cali Christians

Head of UK Events, Netflix

2:00 - 2:20

FLC

From Gendered to Neutral - The New Era of Brand Experiences

Modern marketing demands a more nuanced and inclusive approach to designing experiences for women. We have moved away from gender-specific experiences that risk alienating individuals. Instead, we need to prioritise understanding the diverse personalities, needs and emotional drivers of consumers, irrespective of gender. In a world desperate to move away from stereotypes how do we create impactful brand experiences with humans at the heart, not genders?

Louisa O'Connor

Managing Director, Seen Presents

Cali Christians

Head of UK Events, Netflix

2:00 - 2:20

AI

AI As A Catalyst For Product, Service And Business Model Innovation

Discover how recent advancements in artificial intelligence are revolutionising innovation for businesses of all sizes.

Liam Buswell

Director Innovation, TRUE

2:00 - 2:20

AI

AI As A Catalyst For Product, Service And Business Model Innovation

Discover how recent advancements in artificial intelligence are revolutionising innovation for businesses of all sizes. In the past decade, approaches such as trend forecasting, insight development, design thinking, rapid prototyping, and lean startup have become essential for many brands. However, these methods are often time and resource intensive.

Join Liam in this session to explore how AI, particularly Generative AI (GenAI), is accelerating and enhancing the innovation process. Learn about practical use cases from True, a consumer specialist investment and innovation advisory firm with ~£1bn in assets under management. True partners with global brands like Marks & Spencer, Associated British Foods, Warner Bros. Discovery, 7-Eleven, and TJX to navigate uncertainty and drive growth in a net-zero world. This session will show how AI can make innovation faster, broader, and more data-driven, helping you stay ahead in today's competitive landscape.

Liam Buswell

Director Innovation, TRUE

2:20 - 2:40

CREAT

Embracing the Outrageous: Tango's Bold Flavourful Approach to Gen Z

For over 70 years, Tango has been thrilling tastebuds with its dangerously potent fruit flavours.

Munnawar Chishty

Marketing Director, Britvic

2:20 - 2:40

CREAT

Embracing the Outrageous: Tango's Bold Flavourful Approach to Gen Z

For over 70 years, Tango has been thrilling tastebuds with its dangerously potent fruit flavours. But beyond just flavour, Tango has captured the hearts of Gen Z by tapping into their love of authentic, bold, and entertaining brand personalities. Join Munnawar Chishty, Great Britain Marketing Director at Britvic, as she shares how Tango is reaching back to its mischievous origins through daring creative campaigns that aren't afraid to push boundaries. From the cheeky new "Warden" ad to headline-grabbing OOH stunts like parking ticket giveaways, Munnawar will dive into how embracing an outrageously irreverent persona has allowed Tango to foster a real connection with younger audiences. She'll also provide a glimpse at upcoming innovations that will keep this iconic British brand feeling distinctly forward and deliciously potent.

Munnawar Chishty

Marketing Director, Britvic

2:20 - 2:40

CRECON

The Summer of Sport - How creators are integral to your marketing plan

From the Olympic and Paralympic Games in Paris 2024 to Wimbledon, the Tour de France & Tour de France Femmes to the Euros

Sedge Beswick

Content Consultant, Advisor and Founder

Ellie Cross

Senior Marketing Manager, Starling Bank

Ben McLaughlin

COO, Boxpark

Hayden Clotty

Head of Sport / Talent Manager, Alpha Talent Group

2:20 - 2:40

CRECON

The Summer of Sport - How creators are integral to your marketing plan

From the Olympic and Paralympic Games in Paris 2024 to Wimbledon, the Tour de France & Tour de France Femmes to the Euros – this summer is about one thing and one thing only. Sport. And as palpable as the excitement is, much of the marketing activity we’ll see this summer will have been conjured up by brands in a grey meeting room, with plenty of whiteboards and Pret sandwich platters. They’ll brainstorm how they can be part of the conversation, win eyeballs – and the hearts – of new and existing customers. And, at some point they’ll almost certainly ask, “but how will we go viral on TikTok?”. Well, we have the answer to how to make your brand standout this summer.

Sedge Beswick

Content Consultant, Advisor and Founder

Ellie Cross

Senior Marketing Manager, Starling Bank

Ben McLaughlin

COO, Boxpark

Hayden Clotty

Head of Sport / Talent Manager, Alpha Talent Group

2:20 - 2:40

BRAND

How financial analysts need to better scrutinise CEOs and CFOs on their marketing investments

Simon Peel

Global Head of Media, Haleon

2:20 - 2:40

BRAND

How financial analysts need to better scrutinise CEOs and CFOs on their marketing investments

Simon Peel

Global Head of Media, Haleon

2:20 - 2:40

ATTEN

Just How Effective Is Attention At Measuring Business Outcomes?

How can Attention most effectively be used as a tool for businesses to understand and optimize customer interactions, facilitate more effective marketing strategies, improved user experiences, and, ultimately, increased revenue and profitability?

Peter Grant

Head of Media Effectiveness, Boots

Rachel Moss

Head of Marketing Strategy, Allwyn

Daniel Mogridge

Media Lead, Vodafone

2:20 - 2:40

ATTEN

Just How Effective Is Attention At Measuring Business Outcomes?

How can Attention most effectively be used as a tool for businesses to understand and optimize customer interactions, facilitate more effective marketing strategies, improved user experiences, and, ultimately, increased revenue and profitability?

Peter Grant

Head of Media Effectiveness, Boots

Rachel Moss

Head of Marketing Strategy, Allwyn

Daniel Mogridge

Media Lead, Vodafone

2:25 - 2:40

HEXAG

Session with The Guardian

2:25 - 2:40

HEXAG

Session with The Guardian

2:25 - 2:45

AI

AI On The Prize: Engaging Leadership In AI Driven Transformation

Change can create uncertainty, particularly when new technologies, knowledge and skills sets are at the heart of it.

Ed Child

Global Head Consumer Data & Digital Analytics, Costa Coffee

David Rose

Senior Director, International Digital and Marketing Technology, Papa Johns

2:25 - 2:45

AI

AI On The Prize: Engaging Leadership In AI Driven Transformation

Change can create uncertainty, particularly when new technologies, knowledge and skills sets are at the heart of it. AI is a powerful force changing the business landscape, what are the enterprise level considerations and how do you gain organisation-wide buy-in to these projects and programs?

Ed Child

Global Head Consumer Data & Digital Analytics, Costa Coffee

David Rose

Senior Director, International Digital and Marketing Technology, Papa Johns

2:25 - 2:40

FLC

Dear Fi - From Grit to Great | Solving your gritty marketing problems.

A power packed problem solving session full of actionable tips and strategies for overcoming everyday marketing challenges that we all face.

Fiona Wylie

Founder + CEO, Brand Champions

2:25 - 2:40

FLC

Dear Fi - From Grit to Great | Solving your gritty marketing problems.

A power packed problem solving session full of actionable tips and strategies for overcoming everyday marketing challenges that we all face.

Fiona Wylie

Founder + CEO, Brand Champions

2:35 - 2:50

DIGI

Retail Media at Human Forest

Michael Stewart

Co- Founder + CMO, Forest

2:35 - 2:50

DIGI

Retail Media at Human Forest

Michael Stewart

Co- Founder + CMO, Forest

2:40 - 3:00

BRAND

Make Banksy your new CMO

With estimated annual revenues of £500 million, BANKSY is a power brand with ROI most corporates would die for!

Ian Maskell

Founder, P E C O R I N O

2:40 - 3:00

BRAND

Make Banksy your new CMO

With estimated annual revenues of £500 million, BANKSY is a power brand with ROI most corporates would die for! Banksy's distinctive style, social consciousness, and powerful imagery address contemporary issues like domestic violence and immigration, making his work globally resonant and provoking cultural discourse. Master of guerrilla marketing, Banksy's provocative stunts and clandestine installations captivate audiences, driving organic brand growth. Despite the art market's mixed feelings, Banksy's pulling power is undeniable, with record sales in 2021 and wide-reaching influence. His anonymity and non-profit 'Pest Control' authenticate his works, yet replicas flood the market, highlighting his mass appeal. Banksy's journey from street artist to icon showcases branding's transformative power, creativity, and social relevance, inspiring CMOs worldwide.

Ian Maskell

Founder, P E C O R I N O

2:40 - 3:00

CRECON

CREATORS DRIVING COMMERCE: FROM CONTENT TO CONVERSION

Answering the all-important question: how can creators truly drive that bottom of the funnel conversion?

Lucy Robertson

Head of Brand Marketing, SEEN Connects

2:40 - 3:00

CRECON

CREATORS DRIVING COMMERCE: FROM CONTENT TO CONVERSION

Answering the all-important question: how can creators truly drive that bottom of the funnel conversion? With over a decade of experience in the influencer space, SEEN Connects’ Head of Marketing, Lucy Robertson, will explore the tried, trusted and brand new methods to drive sales via creator marketing – from livestream shopping to affiliate programs. If you’re looking for a quickfire download on how to move your customers down the marketing funnel via creator tactics, this presentation will equip you with case studies, tips, takeaways and more.

Lucy Robertson

Head of Brand Marketing, SEEN Connects

2:45 - 3:05

HEXAG

Metamorphosis – A century of beautiful sound

How do you make a 100-year-old brand culturally relevant for a new generation of luxury consumers?

Paul Fletcher Collins

Global Creative Director, Bang & Olufsen

2:45 - 3:05

HEXAG

Metamorphosis – A century of beautiful sound

How do you make a 100-year-old brand culturally relevant for a new generation of luxury consumers? Bang & Olufsen has a history of breaking the mould to redefine how we experience sound and vision. In this keynote, Paul outlines some of the brand’s core challenges and shifts supporting their journey towards luxury.

Paul Fletcher Collins

Global Creative Director, Bang & Olufsen

2:45 - 3:00

ATTEN

The Attention-pocalypse – why attention (or lack thereof) is everyone’s problem

Attention has been dubbed the new ultimate advertising metric.

Jack Green

Director of Business Development, Publishers, Wunderkind

Alex Kirby

Revenue Operations Director, HELLO! Magazine

2:45 - 3:00

ATTEN

The Attention-pocalypse – why attention (or lack thereof) is everyone’s problem

Attention has been dubbed the new ultimate advertising metric. Without grabbing and holding attention, ads will have limited consumer recall. But with 35% of UK web users now using ad blockers, achieving that cut-through, without resorting to disruptive ad deployments, is becoming increasingly difficult. This is a problem for advertisers and publishers alike. Publishers are reliant on ad revenue but can’t risk alienating their readers – while for advertisers, attention is a necessity, but not at the expense of brand reputation & safety. So, how can advertisers & publishers join forces to capture attention ethically, without ruining the user experience? In this Q&A with Wunderkind and HELLO! Magazine’s Revenue Operations Director, Alex Kirby, we’ll be digging into the attention problem, how to solve it, and why non-disruptive ad experiences are essential to the future of our industry.

Jack Green

Director of Business Development, Publishers, Wunderkind

Alex Kirby

Revenue Operations Director, HELLO! Magazine

2:45 - 3:00

CREAT

Session by XR

2:45 - 3:00

CREAT

Session by XR

2:50 - 3:05

AI

Session by Elonex

2:50 - 3:05

AI

Session by Elonex

3:10 - 3:35

AI

PANEL: Bigger, Faster, Better: How Generative AI Can Unlock Untapped Efficiency And Increase Productivity for brands

Seb Bardin

Shopper Experience Marketing Director, Coca-Cola

Jamie Irving

VP Digital Marketing and CRM, Pentland Brands

Nihir Vedd

Entrepreneur in Residence / Lecturer, Entrepreneur First/Imperial

Alec Barr

Head of Behavioural Science, OLIVER Agency

3:10 - 3:35

AI

PANEL: Bigger, Faster, Better: How Generative AI Can Unlock Untapped Efficiency And Increase Productivity for brands

Seb Bardin

Shopper Experience Marketing Director, Coca-Cola

Jamie Irving

VP Digital Marketing and CRM, Pentland Brands

Nihir Vedd

Entrepreneur in Residence / Lecturer, Entrepreneur First/Imperial

Alec Barr

Head of Behavioural Science, OLIVER Agency

3:00 - 3:50

BRAND

AB InBev Brand Challenge

3:00 - 3:50

BRAND

AB InBev Brand Challenge

3:00 - 3:20

CRECON

Influencers - Have we got it all wrong?

Does the word ‘Influencer’ make your ole’ tum tum feel a bit icky?

Tom Rainsford

Marketing Director, Beavertown Brewery

3:00 - 3:20

CRECON

Influencers - Have we got it all wrong?

Does the word ‘Influencer’ make your ole’ tum tum feel a bit icky? We’ll Pop on down for an alternative view and thoughts on different approach with Influencers and Creators. And maybe, maybe I’ll hand out some beers. Maybe.

Tom Rainsford

Marketing Director, Beavertown Brewery

3:05 - 3:25

CREAT

The Human Experience (or How to Escape the Feedback Epidemic)

The world is perfecting the functional experience at the expense of the emotional, human experience

John Sills

Managing Partner + Author, The Foundation

3:05 - 3:25

CREAT

The Human Experience (or How to Escape the Feedback Epidemic)

The world is perfecting the functional experience at the expense of the emotional, human experience, leading to organisations that are full of humans who aren't allowed to act in a human way. And it's all because we're obsessed by feedback surveys. This talk covers lessons from The Human Experience, named Leadership Book of the Year in 2023.

We'll talk about:

  • Why customer loyalty is a myth
  • How we escape from the epidemic of feedback surveys
  • The pain of being on hold (unless you're with Octopus Energy)
  • Why Swiss trains are so much better than UK ones
  • And most importantly, the human behaviours customers expect to see, and the cultural enablers organisations need to act in this way consistently

John Sills

Managing Partner + Author, The Foundation

3:30 - 3:45

CREAT

Play and Display: Creative Techniques for Effective Advertising in Games

With over 46 million players in the UK and a global industry value of $189bn, gaming has turned from a niche hobby to a major media powerhouse.

Simon Sworn

Creative Director, Anzu

3:30 - 3:45

CREAT

Play and Display: Creative Techniques for Effective Advertising in Games

With over 46 million players in the UK and a global industry value of $189bn, gaming has turned from a niche hobby to a major media powerhouse. With giants like Disney, Nike, and Gucci dominating the space, how can your brand stand out and engage one of the largest audiences on the planet?

Join Anzu’s Creative Director, Simon Sworn, who will unveil insights from Anzu’s new data-driven guide to creative in-game excellence. Discover the secrets behind designing in-game creatives that captivate and convert, no matter where across the marketing funnel you want to drive impact.

Don’t miss this chance to gain valuable insights to enhance your creative planning process and understand what works and what doesn’t when it comes to in-game creatives in order to make your campaign more effective.

Simon Sworn

Creative Director, Anzu

3:05 - 3:20

ATTEN

Session by Elonex

3:05 - 3:20

ATTEN

Session by Elonex

3:05 - 3:25

FLC

Can Anyone Tell Me How To Be A Leader?

No two paths towards leadership are the same. We all need champions, but when + how do we need to take responsibility for our own journeys, + how do we lead when we get there?

Gill Huber

Managing Partner + Co-Founder, Oystercatchers + The Future Factory

Matt Bushby

CMO, Rightmove

3:05 - 3:25

FLC

Can Anyone Tell Me How To Be A Leader?

No two paths towards leadership are the same. We all need champions, but when + how do we need to take responsibility for our own journeys, + how do we lead when we get there?

Gill Huber

Managing Partner + Co-Founder, Oystercatchers + The Future Factory

Matt Bushby

CMO, Rightmove

3:10 - 3:25

HEXAG

How DLG Heralded the Era of Data Collaboration

Data collaboration is one of the big media buzzwords of ‘24.

Hugh Stevens

Managing Director, UK, LiveRamp

Sam Taylor

Head of Performance Marketing and CRM, Direct Line Group | Chair of AV Steering Group | Executive Committee member, ISBA

3:10 - 3:25

HEXAG

How DLG Heralded the Era of Data Collaboration

Data collaboration is one of the big media buzzwords of ‘24. With a rapidly changing digital environment, the rise of data clean rooms, and (dare we say it) a cookieless future, marketers can face challenges leveraging their data effectively. Can data collaboration deliver the promised value of more profound insights, accurate activation at scale and closed-loop measurement? Are the insights gained worth the investment, and how do they translate into tangible marketing outcomes? In the rapid fireside chat, LiveRamp’s UK MD Hugh Stevens talks to Direct Line Group Marketing Director Sam Taylor about what data collaboration means to him, what successes he’s had with it, how other brands should think, and whether it’s a fad or a real step change in a data-driven marketing strategy.

Hugh Stevens

Managing Director, UK, LiveRamp

Sam Taylor

Head of Performance Marketing and CRM, Direct Line Group | Chair of AV Steering Group | Executive Committee member, ISBA

3:20 - 3:40

CRECON

VMO2: ‘We’re in our Creator Era’ - A Swiftie’s guide to embracing Creators and Fandoms for brands

In this session, Swifties Rachael Courtney, Head of Social & Content at Virgin Media O2 and Alex Dalman, Head of Social Innovation at VCCP

Rachel Courtney

Head of Social & Content, Virgin Media O2

Alex Dalman

Head of Social & Innovation, VCCP

3:20 - 3:40

CRECON

VMO2: ‘We’re in our Creator Era’ - A Swiftie’s guide to embracing Creators and Fandoms for brands

In this session, Swifties Rachael Courtney, Head of Social & Content at Virgin Media O2 and Alex Dalman, Head of Social Innovation at VCCP will discuss their dos and don’ts when it comes to working with mega celebrities in music, rugby and gaming through to working with a wide range of creators and influencers - from in-house Creators, to value exchange Creators, to longer term Creator partnerships.

Rachel Courtney

Head of Social & Content, Virgin Media O2

Alex Dalman

Head of Social & Innovation, VCCP

2:55 - 3:15

DIGI

Session by The MARS Agency

Katrina Smart

Commerce Media Director, The MARS Agency

2:55 - 3:15

DIGI

Session by The MARS Agency

Katrina Smart

Commerce Media Director, The MARS Agency

3:25 - 3:45

ATTEN

Creative x Media = Better Attention

Since the dawn of modern marketing and until the early 1990’s the creative and media disciplines were more integrated than today.

Ian Maybank

Head of Media and Connections, Specsavers

3:25 - 3:45

ATTEN

Creative x Media = Better Attention

Since the dawn of modern marketing and until the early 1990’s the creative and media disciplines were more integrated than today. Ian Maybank makes the case that in an ever complex and cluttered media environment it’s imperative to bring both disciplines closer together again to create better attention for advertisers. He’ll share the benefits for brands and top tips for marketers looking to make this a reality.

Ian Maybank

Head of Media and Connections, Specsavers

3:30 - 3:50

HEXAG

How to lose your virginity at 137 years old

What led a 137 year old mono-channel direct selling brand to make the bold move and lose it omnichannel virginity?

Kristof Neirynck

CEO, AVON

3:30 - 3:50

HEXAG

How to lose your virginity at 137 years old

What led a 137 year old mono-channel direct selling brand to make the bold move and lose it omnichannel virginity? Find out how customer centricity is transforming a traditional door to door, paper catalogue business into an omnichannel business that is now selling through retail, social selling, marketplaces and DTC and how a cutting edge AI-powered technology stack powers up it’s B2B2C business.

Kristof Neirynck

CEO, AVON

3:40 - 4:00

CRECON

Think like the Side Men. Brief like the Mad Men. How to set brands up for success in the new era of influence

The best in advertising’s history have long agreed on one thing: brilliant work comes from brilliant briefs.

Kate Mander

Co-Founder, Just Add Joy

Dani Murphy

Co-Founder, Just Add Joy

Jordan Schwarzenberger

Co-Founder, Arcade Media, Manager, The Sidemen

Tom Fenwick-Smith

Senior Creative, Three

3:40 - 4:00

CRECON

Think like the Side Men. Brief like the Mad Men. How to set brands up for success in the new era of influence

The best in advertising’s history have long agreed on one thing: brilliant work comes from brilliant briefs. They’re simple, inspiring - and empathetically tailored to the unique sensibilities of creative teams. Now the advertising landscape looks very different. It’s what we call “The Sidemen Era” where creators are more likely to be making the content audiences love and talk about than traditional ad creatives or “Mad Men”. However, this shift doesn't mean we should leave behind all of industry’s best practices. In this session, Dani and Kate from Just Add Joy take aim at crappy creator briefs and offer practical guidance on crafting briefs that unlock creator marketing's immense potential. Joining them are two special guests: Tom Fenwick-Smith from Three representing The Mad Men, and Jordan Schwarzenberger from Arcade Media, repping The Sidemen, to provide unique perspectives from both ends of the spectrum.

Kate Mander

Co-Founder, Just Add Joy

Dani Murphy

Co-Founder, Just Add Joy

Jordan Schwarzenberger

Co-Founder, Arcade Media, Manager, The Sidemen

Tom Fenwick-Smith

Senior Creative, Three

3:50 - 4:05

ATTEN

Spirited Success: First-to-Market Research Showcases the Power of Attention on Bottom-Line Sales for Diageo

Join Marc Guldimann, CEO of Adelaide, and Aimee Fanton, NEU Digital & Media Lead at Diageo, as they showcase the transformative impact of attention metrics on media quality and outcomes.

Marc Guldimann

CEO, Adelaide Metrics

Aimee Fanton

NEU Digital & Media Lead, Diageo

3:50 - 4:05

ATTEN

Spirited Success: First-to-Market Research Showcases the Power of Attention on Bottom-Line Sales for Diageo

Join Marc Guldimann, CEO of Adelaide, and Aimee Fanton, NEU Digital & Media Lead at Diageo, as they showcase the transformative impact of attention metrics on media quality and outcomes. This session dives into the unique challenges and opportunities presented by retail media networks, showcasing a first-to-market study across Amazon DSP inventory in Germany, which reveals how tagless, privacy-friendly attention metrics helped Diageo uncover crucial insights to enhance sales and ROAS. Discover the strategic steps Diageo is taking to expand these insights across broader advertising objectives and markets in a cookie-less world.

Marc Guldimann

CEO, Adelaide Metrics

Aimee Fanton

NEU Digital & Media Lead, Diageo

3:50 - 4:10

CREAT

Changing names, changing minds: Supercharging Hellmann’s creativity

When you’re a category leader, there can be a natural tendency to play it safe.

Joao Brum

Global Senior Marketing Manager Hellmann's, Unilever

Jamie Cordwell

ECD, Edelman

3:50 - 4:10

CREAT

Changing names, changing minds: Supercharging Hellmann’s creativity

When you’re a category leader, there can be a natural tendency to play it safe. But that’s not a recipe for consumer engagement. When a brand challenges the status quo, it’s fun to watch, and captures consumer attention. It didn’t start that way for mayo brand Hellmann’s but for the past year they’ve made a concerted effort to go against the grain with campaigns like Mayo McHack. This year, they pushed the boundaries even further by inviting mayo-lovers in Germany with the last name Heinz to change their name to Hellmanns. What started as an innocent Instagram post led to fans changing their name and proudly declaring their love for the creamy condiment. In response, Hellmann’s went all in, devising a simple creative campaign cheering on the new members of the Hellmanns family. Join the session to hear more about how challenging the status quo and championing their fans, supercharged the brand’s creativity.

Joao Brum

Global Senior Marketing Manager Hellmann's, Unilever

Jamie Cordwell

ECD, Edelman

4:10 - 4:25

CREAT

Less Likes, More Love

Join Kate Bird, EMEA Marketing Director at Snapchat, for a session which looks at the impact of social media's rise on our sense of identity and the toll it takes on our relationships.

Kate Bird

Senior Marketing Director, EMEA, Snap Inc.

4:10 - 4:25

CREAT

Less Likes, More Love

Join Kate Bird, EMEA Marketing Director at Snapchat, for a session which looks at the impact of social media's rise on our sense of identity and the toll it takes on our relationships. By confronting the reality of the "friendship recession" we’ll explore why Snapchat is the antidote to social media, delving into the power of genuine connection and the imperative to uphold values in an ever-changing digital landscape.

Kate Bird

Senior Marketing Director, EMEA, Snap Inc.

3:50 - 4:05

BRAND

'Inside Pringles' Always On Prize Promotion Platform'

Jeremy Stern

Founder and CEO, PromoVeritas

Roisin Devine

European Senior Digital Manager, Pringles

Charles Stanton

Chief Marketing Officer, Forj

3:50 - 4:05

BRAND

'Inside Pringles' Always On Prize Promotion Platform'

"'Inside Pringles’ ‘Poptopia’ NEW Always-On Promotion Platform” Join us to discover!

1. Why Pringles invested in digital destination ‘Poptopia’ to dig into consumer insights and drive more personalised experiences across 39 countries (Roisin)

2. How prize promotions significantly boost engagement and loyalty, leading to increased sales and brand affinity (Jeremy)

3. Ways the Metaverse is supercharging personalisation and brand loyalty (Charles)

Jeremy Stern

Founder and CEO, PromoVeritas

Roisin Devine

European Senior Digital Manager, Pringles

Charles Stanton

Chief Marketing Officer, Forj

3:55 - 4:10

HEXAG

The Rebirth of Media's Virtuous Circle

The advertising industry & media work as a virtuous circle - great content attracts viewers, which in turn attracts ad revenue

Jean-Baptiste Moggio

Senior Brand Manager, RTL AdAlliance

3:55 - 4:10

HEXAG

The Rebirth of Media's Virtuous Circle

The advertising industry & media work as a virtuous circle - great content attracts viewers, which in turn attracts ad revenue, thus enabling the production of more quality content. But the complex modern media ecosystem threatens to break this cycle due to increased competition from non-media advertising platforms. RTL AdAlliance will explore how a bolder communication from premium content supported media is safeguarding the ecosystem.

Jean-Baptiste Moggio

Senior Brand Manager, RTL AdAlliance

4:00 - 4:20

CRECON

Influencer Marketing at Boots

Emily Bell

Head of Social, Content & Influencer, Boots UK

4:00 - 4:20

CRECON

Influencer Marketing at Boots

Emily Bell

Head of Social, Content & Influencer, Boots UK

4:10 - 4:30

ATTEN

Visuals attract, verbals engage: How brand language is now winning customers and building loyalty faster and cheaper

You can spend as much as you want to win your consumers' attention - but once you've got it, that money's wasted unless you know how to engage them.

Ross Hawkins

Head of Brand, Brompton Bikes

Chris West

Head of Voices, Verbal Identity

4:10 - 4:30

ATTEN

Visuals attract, verbals engage: How brand language is now winning customers and building loyalty faster and cheaper

You can spend as much as you want to win your consumers' attention - but once you've got it, that money's wasted unless you know how to engage them. With more channels than ever before, and rapidly decaying attention spans, the only way to engage consumers effectively is by defining your brand voice so it's authentic and differentiated. But how do you design a brand voice that everyone in the company can use, from the person on the shop-floor, to the CRM team, to the social team, to your 12 different agencies, to your CEO? Find out how Brompton Bikes worked with the world's most successful verbal branding agency to create a stand out voice and cut through.

Ross Hawkins

Head of Brand, Brompton Bikes

Chris West

Head of Voices, Verbal Identity

4:10 - 4:30

BRAND

Boldly Building Sustainably Circular Brands

Anna Valle

Co-founder, Seeds of Colour

Tessa Clarke

Co-Founder & CEO, Olio

4:10 - 4:30

BRAND

Boldly Building Sustainably Circular Brands

Anna Valle

Co-founder, Seeds of Colour

Tessa Clarke

Co-Founder & CEO, Olio

4:15 - 4:35

HEXAG

Becoming the nations favourite pint

This is the story of how we constantly look to evolve Guinness in Great Britain to remain culturally relevant

Anna MacDonald

Marketing Director (VP), Guinness

4:15 - 4:35

HEXAG

Becoming the nations favourite pint

This is the story of how we constantly look to evolve Guinness in Great Britain to remain culturally relevant (whilst also staying true to our roots), how we became the nation’s favourite pint; as well as being named Marketing Week’s Brand Of The Year 2023. Our story is about bravery. As custodians of the brand, anyone who comes to work here is standing on the shoulders of the giants that laid the groundwork before them. The idea of tinkering in any way with that winning formula was seen as unpalatable. But we realised that what got us here, won’t get us there. So we tinkered, and uncovered a whole new framework for brand growth via our Marketing. So our story will be about what changes we made that helped to bring about a new golden age for the brand.

Anna MacDonald

Marketing Director (VP), Guinness

4:20 - 4:40

CRECON

Leading The Charge Through Influencer Marketing

The story of how digital first natural deodorant brand, Wild, discovered that influencer marketing is the key to its success, why it has made it central to its marketing strategy, and how it is breaking new ground.

Harry Symes-Thompson

Director Of Marketing, Wild

4:20 - 4:40

CRECON

Leading The Charge Through Influencer Marketing

The story of how digital first natural deodorant brand, Wild, discovered that influencer marketing is the key to its success, why it has made it central to its marketing strategy, and how it is breaking new ground.

Harry Symes-Thompson

Director Of Marketing, Wild

4:30 - 4:50

BRAND

Session by Bottle Top

4:30 - 4:50

BRAND

Session by Bottle Top

4:30 - 4:50

CREAT

Session by Swamp

4:30 - 4:50

CREAT

Session by Swamp

4:35 - 4:55

HEXAG

Cadbury: The power of one word.

For too long marketing has been constipated with brand pyramids, pillars, onions and keyholes.

Guilherme Ferreira

Global Brand Vice President, Cadbury

Clare Hutchinson

CSO, VCCP

4:35 - 4:55

HEXAG

Cadbury: The power of one word.

For too long marketing has been constipated with brand pyramids, pillars, onions and keyholes. This session challenges these archaic and somewhat flimsy structures. Instead, we challenge all brands to get behind the discipline of defining your brand with one word. One word that informs everything you do. Gui Ferreira (Global Brand Vice President Cadbury) and Clare Hutchinson (CSO VCCP) will share the story of Generosity, and how we have used that one word to inform everything from packaging to promotions and beyond. A single word that has crossed borders and market maturities and added an extra $1.2bn to the business in 5 years.

Guilherme Ferreira

Global Brand Vice President, Cadbury

Clare Hutchinson

CSO, VCCP

4:50 - 5:10

HEXAG

Session by Campfire and ThisThat

4:50 - 5:10

HEXAG

Session by Campfire and ThisThat

4:55 - 5:15

CREAT

Putting the Society Back in the RSPCA: Repositioning the Brand for the Next 200 Years

How do you inspire people to join your cause? Simple, you give them a reason.

Chris Sherwood

CEO, RSPCA

Uttara Masting

Group Strategy Director, Jones Knowles Ritchie (JKR)

4:55 - 5:15

CREAT

Putting the Society Back in the RSPCA: Repositioning the Brand for the Next 200 Years

How do you inspire people to join your cause? Simple, you give them a reason. With animals facing some of the biggest challenges of our time, the work of the RSPCA has become more critical than ever. But as a single organisation, it knew it couldn't address these challenges alone. It needed to put the society back at the heart of the RSPCA, reminding everyone what it does, who it stands for, and why it matters. Ultimately inspiring everyone to create a better world for every animal. Join CEO Chris Sherwood and JKR’s Uttara Masting as they pull the curtains back on the organisation's bold new purpose and positioning that will help define its next 200 years.

Chris Sherwood

CEO, RSPCA

Uttara Masting

Group Strategy Director, Jones Knowles Ritchie (JKR)

4:55 - 5:10

HEXAG

Embrace the chaos: A brand survival guide

We live in a chaotic age. An endless repetition of disruption, distraction, and over stimulation. Brands have become disconnected fragments in our minds.

Nir Wegrzyn

CEO + Founder, Brand Opus

4:55 - 5:10

HEXAG

Embrace the chaos: A brand survival guide

We live in a chaotic age. An endless repetition of disruption, distraction, and over stimulation. Brands have become disconnected fragments in our minds. Commercial effectiveness is becoming challenging. We might not be able to stop the chaos, but we can learn to thrive in it. Brands can be understood as Magnets. Brands need to be connected and meaningful, to both link the fragments in the mind and create real-world attraction. By supercharging their identity and narrative they can become magnetic brands. Join Nir as he outlines what brands must do to become magnetic, how it can be measured and shares the incredible case study of McCain and how the complete overhaul of the brand narrative and identity led a business performance turn around over a 10-year transformation.

Nir Wegrzyn

CEO + Founder, Brand Opus

3:20 - 3:45

DIGI

Imperfect Hyper Local Media in Convenience Retail: Embracing the Flaws for Perfect Growth

Join us at MadFest to explore how convenience retail can thrive through imperfect hyper-local media.

Greg Deacon

VP Media, Groups and Business Development, Snappy Group

3:20 - 3:45

DIGI

Imperfect Hyper Local Media in Convenience Retail: Embracing the Flaws for Perfect Growth

Join us at MadFest to explore how convenience retail can thrive through imperfect hyper-local media. Learn to tackle the challenge of making convenience retail effective in an inherently imperfect channel. Discover the beauty of hyper-local thinking, leveraging local media to foster authenticity and engagement. This session will showcase the journey from B2B to B2C, highlighting strategic transitions and the power of local media in driving growth. Understand the value of strong partnerships, from retailer advocacy to direct consumer engagement. Gain actionable insights and real-world examples to implement successful hyper-local campaigns, benefiting retailers, brands, wholesalers, and shoppers. Redefine convenience retail with imperfect yet impactful media strategies!

Greg Deacon

VP Media, Groups and Business Development, Snappy Group

5:10 - 5:30

HEXAG

Fame and fortune: turning advertising into entertainment

In the last five years Just Eat Takeaway.com has been transformed from a functional delivery app to a global powerhouse brand, whose marketing is instantly recognised, and more importantly loved in 19 markets worldwide.

Susan O'Brien

CMO / Global VP Brand, Just Eat

5:10 - 5:30

HEXAG

Fame and fortune: turning advertising into entertainment

In the last five years Just Eat Takeaway.com has been transformed from a functional delivery app to a global powerhouse brand, whose marketing is instantly recognised, and more importantly loved in 19 markets worldwide. A brand whose distinctive sonic mnemonic became as famous as McDonald’s “I’m Lovin’ It”, in a tenth of the timeframe. And a brand that has worked with an array of iconic celebrity talent, from Snoop Dogg to Katy Perry, Latto, and Christina Aguilera. All while navigating global pandemics, hurriquakes and cleavage crises. This is the story of how it happened.

Susan O'Brien

CMO / Global VP Brand, Just Eat

5:10 - 5:30

BRAND

Why brands need to be bold and brave, just like their customers.

Schwarzkopf Live customers are pretty special. They love being bold with their hair colour, making brave choices, transforming their look and trying something new.

Nikki Vadera

FMCG Marketing & Digital Director, Henkel (Schwarzkopf)

Emma Castle

Founder & Creative Director, Bright Island Creative Agency

5:10 - 5:30

BRAND

Why brands need to be bold and brave, just like their customers.

Schwarzkopf Live customers are pretty special. They love being bold with their hair colour, making brave choices, transforming their look and trying something new. It’s not just hair to them. It’s something that empowers them, makes an impression and expresses their authentic self. And it’s this insight, this bravery and fearless individuality, that inspired the latest campaign. It puts the community at the heart. It lets them shine like no other and showcases the brand in all its kaleidoscopic glory. It’s joyful, it’s authentic, and it couldn’t have happened without them. Join us to hear about the creative journey the brand has been on, the challenges we faced and how we got here.

Nikki Vadera

FMCG Marketing & Digital Director, Henkel (Schwarzkopf)

Emma Castle

Founder & Creative Director, Bright Island Creative Agency

9:50 - 9:55

HEXAG

Welcome to MAD//Fest

Mary Keane-Dawson

9:50 - 9:55

HEXAG

Welcome to MAD//Fest

Mary Keane-Dawson

9:55 - 10:00

HEXAG

What to expect today

9:55 - 10:00

HEXAG

What to expect today

10:00 - 10:30

HEXAG

Sir Martin Sorrell's Election Day Special: Al, predictions, and what advertising needs from the government.

Sir Martin Sorrell

Founder + Executive Chairman, S4 Capital

10:00 - 10:30

HEXAG

Sir Martin Sorrell's Election Day Special: Al, predictions, and what advertising needs from the government.

Sir Martin Sorrell

Founder + Executive Chairman, S4 Capital

10:30 - 10:50

HEXAG

Purplebricks: The Difficult Second Album

Purplebricks is one of the most well-known, successful and (at times) notorious brands to succeed in the UK in the last decade.

Philip Lloyd

CMO, Purplebricks

10:30 - 10:50

HEXAG

Purplebricks: The Difficult Second Album

Purplebricks is one of the most well-known, successful and (at times) notorious brands to succeed in the UK in the last decade. From it's roots as a start-up, upstart estate agent - founded by two brothers - to being taken over by Sir Charles Dunstone in 2023, the business has ridden a wave of growth fuelled by genuine innovation in a slow sector and aggressive competition against legacy players in the category. Key to this growth was marketing. In the DNA of Purplebricks was a belief in taking the message of the brand and it's difference to a wide, mass audience, building trust in a category with little against competition who rely on physical retail and leaflets. The brand now contends with a fundamental challenge for every disruptor within a category; how to do it again.

Philip Lloyd

CMO, Purplebricks

10:30 - 10:50

BRAND

Rock Your Brand: Using Music to Strike a Chord with New Fans

Join co-founders of Loud Parade, Rahmon Agbaje and Maatin Adewunmi, the award-winning music creative agency, as they team up with the Madfest Innovation crew

Rahmon Agbaje

Founder, Loud Parade

Maatin Adewunmi

Co-founder, Loud Parade

10:30 - 10:50

BRAND

Rock Your Brand: Using Music to Strike a Chord with New Fans

Join co-founders of Loud Parade, Rahmon Agbaje and Maatin Adewunmi, the award-winning music creative agency, as they team up with the Madfest Innovation crew to showcase the transformative power of music in brand-audience connections. In this dynamic session, they will delve into the rise of AI in the music industry, explore compelling award-winning case studies, and demonstrate how strategic musical influence can elevate brand engagement to new heights. Discover how to harmonise your brand's message and captivate your audience through the universal language of music.

Rahmon Agbaje

Founder, Loud Parade

Maatin Adewunmi

Co-founder, Loud Parade

10:30 - 11:15

ATTEN

Turning attention hype into impact at scale

This masterclass will provide insights into Haleon’s multi-year journey to adopting attention metrics as a key part of our Global media

Phil Jackson

Global Digital Marketing Effectiveness Innovation Director, Haleon

10:30 - 11:15

ATTEN

Turning attention hype into impact at scale

This masterclass will provide insights into Haleon’s multi-year journey to adopting attention metrics as a key part of our Global media effectiveness programme. The session will outline how attention measurement was positioned in support of our marketing objectives and media strategy, the importance of standardising a Global test & learn framework and finally what we’ve learnt, and business impact delivered to date. Whilst this masterclass will primarily focus on the application of attention measurement and metrics for Media optimisation, it will also provide a glimpse into how we are moving quickly to embrace the equivalent opportunity to improve creative effectiveness and unlock creative and media synergies.

Phil Jackson

Global Digital Marketing Effectiveness Innovation Director, Haleon

10:45 - 11:30

CREAT

Inside Finisterre: how to build (and market) a better kind of business

Finisterre is a B-Corp certified outdoor apparel brand based down in beautiful Cornwall.

Bronwen Foster-Butler

CMO, Finisterre

10:45 - 11:30

CREAT

Inside Finisterre: how to build (and market) a better kind of business

Finisterre is a B-Corp certified outdoor apparel brand based down in beautiful Cornwall. With a head office overlooking the wild Atlantic, it has stayed true to its founding principle of “sustainability as standard” since 2003. This desire to do business differently has come with more than its fair share of challenges – through economic crashes, the proliferation of competition, a global pandemic and now a cost-of-living crisis – these headwinds can hit responsible businesses harder. But Finisterre carries on – bigger than ever and with even bolder goals across both their business and their impact. Learn from CMO Bronwen Foster-Butler on how they have stayed true to their principles, whilst also ensuring they are meeting their customers’ needs every step of the way.

Bronwen Foster-Butler

CMO, Finisterre

10:55 - 11:10

HEXAG

From Down Under to All Over: Secrets to Budgy Smugglers' Success

Purplebricks is one of the most well-known, successful and (at times) notorious brands to succeed in the UK in the last decade.

10:55 - 11:10

HEXAG

From Down Under to All Over: Secrets to Budgy Smugglers' Success

Learn how the Australian swimwear brand drives exceptional engagement and brand loyalty in the UK and beyond. Hear about the differences between UK and Australian ecommerce, the vital role of owned channels, and the brand's creative seasonal campaigns that keep customers hooked. Plus, get inspired by how you can use community and customer data to personalise experiences and make a splash—even when it may be a bit cold and grey outside.

11:00 - 11:50

BRAND

Brand Challenge

11:00 - 11:50

BRAND

Brand Challenge

11:00 - 11:45

CRECON

5 ways to work more effectively with creators

Join Raf McDonnell, Founder of Talent & Brands, Content Creator Lauren Spearman, and Carlie Wittred from Gousto

Rafael McDonnell

Founder and MD, Talent & Brands

Carlie Wittred

Senior Brand and PR Manager, Gousto

Lauren Spearman

Brand Consultant, House of Ren

11:00 - 11:45

CRECON

5 ways to work more effectively with creators

Join Raf McDonnell, Founder of Talent & Brands, Content Creator Lauren Spearman, and Carlie Wittred from Gousto as they discuss 5 ways to work more effectively with content creators, drawing on their experience in the fields of Marketing, Content Creation and Talent Management.

5 ways to work more effectively with creators:

  • Identify the right creators for your brand
  • Brief and pay creators properly - Let them create content that they know will work for their audience
  • Build longer term campaigns rather than one-off posts
  • Evaluate what success looks like

Rafael McDonnell

Founder and MD, Talent & Brands

Carlie Wittred

Senior Brand and PR Manager, Gousto

Lauren Spearman

Brand Consultant, House of Ren

11:00 - 11:45

FLC

How to raise your profile and make your ideas heard

A guide to successful self-promotion - communicate your successes and raise your profile positively.

Stefanie Sword Williams

Founder, F*ck Being Humble

11:00 - 11:45

FLC

How to raise your profile and make your ideas heard

A guide to successful self-promotion - communicate your successes and raise your profile positively. Learn how to confidently pitch your ideas to key decision makers and get back up and keep going after the knock-backs.

Stefanie Sword Williams

Founder, F*ck Being Humble

11:00 - 11:45

DIGI

Masterclass by Jagermeister

Christian Stindt

Marketing Director, Jägermeister

11:00 - 11:45

DIGI

Masterclass by Jagermeister

Christian Stindt

Marketing Director, Jägermeister

11:10 - 11:20

HEXAG

Break Rules. Honour Traditions. Know when the time is right to lean in or to break from the norm.

Last year Lucky Saint beat Mattel, British Airways and many other big and great brands to win The Marketing Society’s Brand of the Year.

Kerttu Inkeroinen

Marketing Director, Lucky Saint

11:10 - 11:20

HEXAG

Break Rules. Honour Traditions. Know when the time is right to lean in or to break from the norm.

Last year Lucky Saint beat Mattel, British Airways and many other big and great brands to win The Marketing Society’s Brand of the Year. Kerttu Inkeroinen, Lucky Saint’s marketing and ecommerce director, will outline how they did this and what challenger brand marketing means for Lucky Saint - knowing when to break the rules and when to honour traditions, and how they apply this to their marketing thinking to create cut through from category norms to delivering impactful creative.

Kerttu Inkeroinen

Marketing Director, Lucky Saint

11:25 - 11:40

HEXAG

Session by Dentsu

11:25 - 11:40

HEXAG

Session by Dentsu

11:20 - 11:40

ATTEN

Presentation by Elonex

11:20 - 11:40

ATTEN

Presentation by Elonex

11:35 - 11:55

CREAT

Interview with Spoke

Ben Farren

Founder, Spoke

11:35 - 11:55

CREAT

Interview with Spoke

Ben Farren

Founder, Spoke

11:45 - 12:05

HEXAG

Sustainable by Design: Brand building that enables and endures growth

Andrew Smith

Senior Brand Director, Vinted

11:45 - 12:05

HEXAG

Sustainable by Design: Brand building that enables and endures growth

Andrew Smith

Senior Brand Director, Vinted

11:45 - 12:30

ATTEN

TikTok Attention Masterclass

Callum Smith

Market Strategy + Creative, TikTok

11:45 - 12:30

ATTEN

TikTok Attention Masterclass

Callum Smith

Market Strategy + Creative, TikTok

11:45 - 12:05

FLC

Leap to Lead: Sustainably

A quick-fire conversation on leading responsibly with sustainability front of mind.

Julia Linehan

Founder and CEO, The Digital Voice

Rachel Powney

VP Marketing, Multilocal

Marcela Oguntoye

Commercial Operations Director, SeenThis

11:45 - 12:05

FLC

Leap to Lead: Sustainably

A quick-fire conversation on leading responsibly with sustainability front of mind.

Julia Linehan

Founder and CEO, The Digital Voice

Rachel Powney

VP Marketing, Multilocal

Marcela Oguntoye

Commercial Operations Director, SeenThis

12:00 - 12:45

CREAT

Specsavers and the very serious business of laughter

Elizabeth Baines

Director of Planning, Creative, Specsavers

12:00 - 12:45

CREAT

Specsavers and the very serious business of laughter

Elizabeth Baines

Director of Planning, Creative, Specsavers

12:00 - 12:20

BRAND

Warm Street

12:00 - 12:20

BRAND

Warm Street

12:00 - 12:45

CRECON

Advertisers Watching Ads

Advertisers Watching Ads is an award winning weekly show where brands discuss other brands ads. This session is a live version where senior marketers from brands critique other brands ads.

Tom Ollerton

Founder, Automated Creative

Hannah Bourne

Penguin Random House

Paul Porter

12:00 - 12:45

CRECON

Advertisers Watching Ads

Advertisers Watching Ads is an award winning weekly show where brands discuss other brands ads. This session is a live version where senior marketers from brands critique other brands ads.

Tom Ollerton

Founder, Automated Creative

Hannah Bourne

Penguin Random House

Paul Porter

12:00 - 12:45

DIGI

Masterclass by Havana Club

Julie Pender

UK Creative Content Manager, Havana Club

12:00 - 12:45

DIGI

Masterclass by Havana Club

Julie Pender

UK Creative Content Manager, Havana Club

12:30 - 12:50

HEXAG

Breaking away from the flock, how Allbirds disrupted the footwear industry

8 years ago, Allbirds launched in a tiny office in San Francisco with a single shoe and a sustainable business plan

Jodie Soussan

MD (Europe), Allbirds

12:30 - 12:50

HEXAG

Breaking away from the flock, how Allbirds disrupted the footwear industry

8 years ago, Allbirds launched in a tiny office in San Francisco with a single shoe and a sustainable business plan that defied the conventional laws of the footwear industry. Founded by ex-professional football player Tim Brown and renewables expert Joey Zwillinger, Allbirds set out to challenge the status quo and disrupt an industry reliant on virgin synthetics. By harnessing the power of nature and using innovative materials like Merino wool, sugarcane and tree fibre, Allbirds became a global phenomenon worn by the likes of Matthew McConaughey, Emma Watson and Barack Obama. TIME Magazine even dubbed them, “the world’s most comfortable shoes”.

Join Jodie Soussan, MD of Europe to learn how Allbirds’s challenger mindset allowed them to stand out in a competitive market and positioned them as a sustainability thought leader achieving multiple world firsts, like creating M0.0NSHOT, the world’s first net zero carbon shoe.

Jodie Soussan

MD (Europe), Allbirds

12:50 - 1:30

HEXAG

Rory Sutherland Masterclass

Rory Sutherland

Vice Chairman, Ogilvy UK

12:50 - 1:30

HEXAG

Rory Sutherland Masterclass

Rory Sutherland

Vice Chairman, Ogilvy UK

1:00 - 6:00

CREAT

PARTY

1:00 - 6:00

CREAT

PARTY

Who Attends?

80%

of tickets are for top tier brand marketers, agency leaders + media leaders via our complimentary guestlist initiative.

20%

of tickets are available to buy for martech/adtech innovators, platforms + solution/service providers.

MAD//Fest ‘24 - Get Involved

Interested in speaking, attending, sponsoring, exhibiting or meeting 12,000+ industry decision makers? Contact us to get involved in the UK’s most lively marketing, advertising + disruption festival.

Sponsor//Exhibit at MAD//Fest ‘24

12,000+ attendees. 100% brands, media and disruptors. 0% time wasters.

Venue

MAD//Fest is always SOLD OUT + in 2024 we are taking over the Old Truman Brewery Estate to deliver a very different multi-venue experience for 12,000+ top brands + agencies - you’ll need to head to our new central check-in area to pick up your badge!

Old Truman Brewery, Ely’s Yard, 15 Hanbury Street, London, E1 6QR.

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