Attend
Now entering its 7th edition, MAD//Fest is the UK’s biggest + most daring festival for 15,000 brand + agency guests.
Expect a punchy event that does justice to the word ‘Festival’ with inspiring no BS content, lively networking for the industry’s most influential innovators + more fun than you can shake a stick at!
In 2024, this means a HUGE new festival site, big name speakers, live challenges, parties, night time entertainment, street food, bar takeovers, top DJs + much more.
Filter Stages:
9:45 - 10:10
CRECON
Interview with Boots' CMO
"Pete Markey is literally the best CMO in Britain at the moment" Mark Ritson, Marketing Week. Find out what makes him tick and the alchemy behind Boots' brilliant marketing strategy.
Pete Markey
CMO, Boots
Justin Pearse
Editor, New Digital Age
9:45 - 10:10
CRECON
Interview with Boots' CMO
"Pete Markey is literally the best CMO in Britain at the moment" Mark Ritson, Marketing Week. Find out what makes him tick and the alchemy behind Boots' brilliant marketing strategy.
Pete Markey
CMO, Boots
Justin Pearse
Editor, New Digital Age
9:45 - 10:00
CREAT
Being bold without the bullshit - how to get cut through whilst staying on brand
In a teaser to the session later in the day, Gareth and Annie will discuss why sometimes boldness is applauded over something that will actually get results.
Gareth Turner
Founder & Marketing Director, Big Black Door
Annie Morris
Founder, Spoon Cereals
9:45 - 10:00
CREAT
Being bold without the bullshit - how to get cut through whilst staying on brand
In a teaser to the session later in the day, Gareth and Annie will discuss why sometimes boldness is applauded over something that will actually get results. Consumers couldn’t care less, and clients don’t (shouldn’t) care if it wins a Cannes lion (did I mention I’ve won one?!) as long as it hits the bottom line!
Gareth Turner
Founder & Marketing Director, Big Black Door
Annie Morris
Founder, Spoon Cereals
9:45 - 10:10
ATTEN
Slogans, stitch-ups and sucker punches: Lessons from a century of political ads.
Ben's political ad, He Left Them On The Beaches, was a quick reaction to Prime Minister Rishi Sunak's decision to leave D-Day commemorations early.
Ben Golik
Creative Partner, Uncommon Creative Studio
9:45 - 10:10
ATTEN
Slogans, stitch-ups and sucker punches: Lessons from a century of political ads.
Ben's political ad, He Left Them On The Beaches, was a quick reaction to Prime Minister Rishi Sunak's decision to leave D-Day commemorations early. In his words, a fake ad that got a real reaction. He talks about the poster, what happened next, and what creatives and marketers can learn from a century of political slogans, stitch ups and sucker punches.
Ben Golik
Creative Partner, Uncommon Creative Studio
10:00 - 5:30
CMO
Uncensored CMO Backstage @ MAD//Fest at the Taproom on Dray Walk is open all day.
Exclusive invite only area and new to MAD//Fest 2024. (Check your badge!)
Jon Evans
CMO, Uncensored
10:00 - 5:30
CMO
Uncensored CMO Backstage @ MAD//Fest at the Taproom on Dray Walk is open all day.
Exclusive invite only area and new to MAD//Fest 2024. (Check your badge!)
Beyond great content sessions from the likes of the best CMOs and marketing and creative legends including Nils Leonard, Sir John Hegarty, Sir Martin Sorrell and Rory Sutherland, the area will be a haven for genuine connection. Engage in top-tier networking, create great relationships, and discover what truly keeps your peers up at night.
Jon Evans
CMO, Uncensored
10:15 - 10:20
HEXAG
Welcome to MAD//Fest
This session will be live-streamed to all other stages.
Paul Frampton-Calero
President, CvE Marketing Consultancy
10:15 - 10:20
HEXAG
Welcome to MAD//Fest
Paul Frampton-Calero
President, CvE Marketing Consultancy
10:20 - 10:25
HEXAG
What to expect this year
Co-founders Dan Brain and Ian Houghton give you a lowdown of their highlights from this year's MAD//Fest programme. This session will be live-streamed to all other stages.
Dan Brain
Co-Founder
Ian Houghton
Co-Founder
10:20 - 10:25
HEXAG
What to expect this year
Dan Brain
Co-Founder
Ian Houghton
Co-Founder
10:25 - 10:55
HEXAG
'Fortune Favours The Bold' Panel
This session will be live-streamed to all other stages.
Matt Barwell
NED and ASA Council Member, ASA, Sneak Energy and Various Scale-up Businesses
Mitch Oliver
VP Corporate Brands & Purpose, Mars Incorporated
Kenyatte Nelson
Chief Membership & Customer Officer, Co-op
Michelle Spillane
Managing Director, Paddy Power
10:25 - 10:55
HEXAG
'Fortune Favours The Bold' Panel
Matt Barwell
NED and ASA Council Member, ASA, Sneak Energy and Various Scale-up Businesses
Mitch Oliver
VP Corporate Brands & Purpose, Mars Incorporated
Kenyatte Nelson
Chief Membership & Customer Officer, Co-op
Michelle Spillane
Managing Director, Paddy Power
10:40 - 11:20
DIGI
Masterclass: Beyond Privacy Sandbox - Alternatives for Future-Proof Advertising
As the digital advertising landscape undergoes significant shifts with the industry-wide move towards cookieless technologies, we're here to light the way.
Giovanni Tricarico
Platform Director, Adlook
Mateusz Jędrocha
VP of Branding Solutions, Adlook
10:40 - 11:20
DIGI
Masterclass: Beyond Privacy Sandbox - Alternatives for Future-Proof Advertising
As the digital advertising landscape undergoes significant shifts with the industry-wide move towards cookieless technologies, we're here to light the way. With the imminent deprecation of third-party cookies by Google Chrome, commanding over 60% of the global browser market share, our workshop couldn't be timelier.
This session is designed to unpack the complexities surrounding the transition to a cookieless web, offering attendees a treasure trove of insights and practical solutions. Whether you're grappling with the basics or looking to refine your strategy, our workshop promises to elevate your understanding and prepare you for the future of advertising.
Giovanni Tricarico
Platform Director, Adlook
Mateusz Jędrocha
VP of Branding Solutions, Adlook
10:55 - 11:15
HEXAG
Seize What Is Starting: How L’Oréal Welcomes Change to fuel Creativity
L'Oréal, the global beauty leader, is at the forefront of leveraging technology and innovation to push the boundaries of its marketing presence.
Laetitia Raoust
CDMO, L'Oreal
10:55 - 11:15
HEXAG
Seize What Is Starting: How L’Oréal Welcomes Change to fuel Creativity
L'Oréal, the global beauty leader, is at the forefront of leveraging technology and innovation to push the boundaries of its marketing presence. By embracing cutting-edge technology and innovative strategies, L'Oréal creates immersive and personalized experiences that resonate with consumers worldwide across its 37 brands.
In the face of a changing and evolving landscape, L’Oréal’s Chief Digital Marketing Officer, Laetitia Raoust will discuss how the No. 1 Beauty Brand and 4th largest advertiser in the world, tailors its approach to stay ahead of the curve, takes on bold and creative marketing campaigns to engage and surprise audiences, and how technology and innovation will shape its future.
Laetitia Raoust
CDMO, L'Oreal
10:55 - 11:00
AI
Chair's Welcome
Charlie Cadbury
CEO, Say It Now
10:55 - 11:00
AI
Chair's Welcome
Charlie Cadbury
CEO, Say It Now
11:00 - 11:20
BRAND
The Humans Strike Back
When Dr. Noam Chomsky, American Professor and a founder of Cognitive Science tells you…
Rich McHardy
Founder, McHardy Collective
Andrew Nicholson
CEO, Kulea.ma
Laura McNally
Marketing Director, Autotrader
11:00 - 11:20
BRAND
The Humans Strike Back
When Dr. Noam Chomsky, American Professor and a founder of Cognitive Science tells you…
“The human mind is not, like ChatGPT and its ilk, a lumbering statistical engine for pattern matching, gorging on hundreds of terabytes of data and extrapolating the most likely conversational response or most probable answer to a scientific question. On the contrary, the human mind is a surprisingly efficient and even elegant system that operates with small amounts of information; it seeks not to infer brute correlations among data points but to create explanations”
… you should probably sit up and pay attention.
So, in a world dominated by AI, data and programmatic marketing, an underground rebellion is gathering. Humans with gut-feel, emotional intelligence / Jedi Mind Tricks, and originality on their side are determined to win the day in the battle for new business, customer engagement and brand loyalty.
Are you with us?
Rich McHardy
Founder, McHardy Collective
Andrew Nicholson
CEO, Kulea.ma
Laura McNally
Marketing Director, Autotrader
11:00 - 11:05
FLC
Chair's Welcome
Hannah Parvaz
Founder, Aperture
11:00 - 11:05
FLC
Chair's Welcome
Hannah Parvaz
Founder, Aperture
11:00 - 11:30
NEWSP
Breathwork session
Newsworks' first session of the week creates an oasis of calm among the MAD//Fest hustle and bustle.
Joseph Evling-Taylor
Breathwork Leader
Karim Kamar
Pianist
11:00 - 11:30
NEWSP
Breathwork session
Newsworks' first session of the week creates an oasis of calm among the MAD//Fest hustle and bustle. Joseph Evling-Taylor will lead a breathwork taster class accompanied by pianist Karim Kamar.
Joseph Evling-Taylor
Breathwork Leader
Karim Kamar
Pianist
11:00 - 11:20
CREAT
How ASICS is breaking the rules of the game
The world of sport and exercise has tended to be a sea of sameness.
Gary Raucher
EVP ASICS EMEA, Asics
11:00 - 11:20
CREAT
How ASICS is breaking the rules of the game
The world of sport and exercise has tended to be a sea of sameness. For years, we’ve all been told that the only things that really matter are winning moments and physical gains.
But ASICS is fundamentally different from every other sports brand in the world. And it goes right back to our roots and our founding philosophy.
Our “Sound Mind, Sound Body” philosophy champions the benefits of sport and exercise, not only on the body, but also on the mind. It’s why we are called AISCS.
In this session, we’ll explore how we’ve been differentiating ourselves by breaking category conventions. We will show how we are challenging the industry’s obsession with changing our bodies to champion the mental health benefits associated with sport and exercise.
Gary Raucher
EVP ASICS EMEA, Asics
11:00 - 11:20
AI
The Symphony of Intelligence: How AI Will Orchestrate the Future of Marketing
Feeling lost in the hype of AI marketing?
Cecilia Dones
Ex Head Data Sciences, Moet
11:00 - 11:20
AI
The Symphony of Intelligence: How AI Will Orchestrate the Future of Marketing
Feeling lost in the hype of AI marketing? This talk demystifies the technology, exploring how AI unlocks customer insights for targeted interactions. We'll discuss responsible data collection and the importance of fostering authentic connections, all while emphasizing that AI is a tool to empower, not fear. You'll walk away with concrete questions to provoke and inspire your teams to fully capitalize on the benefits of AI in Marketing.
Cecilia Dones
Ex Head Data Sciences, Moet
11:00 - 11:30
CRECON
Realising influencer marketing’s $200 Billion potential
Influencer marketing is growing at speed. Valued globally at $21Billion in 2023 and $24 Billion this year, our sector is forecast to reach $200Billion by 2032.
Scott Guthrie
Director General, Influencer Marketing Trade Body
Lea Karam
Consulting Director, Behave, Total Media
Jill Boobyer
Creator Hub Director, Smarts
Benjamin Leslie
Connect Management
11:00 - 11:30
CRECON
Realising influencer marketing’s $200 Billion potential
Influencer marketing is growing at speed. Valued globally at $21Billion in 2023 and $24 Billion this year, our sector is forecast to reach $200Billion by 2032. However, the past does not guarantee the future.
In this panel discussion experts from an influencer marketing agency, a talent agency, a trade body and a behavioural consultancy discuss the measures our industry should have in place for influencer marketing to realise its full potential.
- Benjamin Leslie - Connect Management
- Scott Guthrie - Influencer Marketing Trade Body (moderator)
- Jill Boobyer - Smarts Agency
- Lea Karam - Behave
Scott Guthrie
Director General, Influencer Marketing Trade Body
Lea Karam
Consulting Director, Behave, Total Media
Jill Boobyer
Creator Hub Director, Smarts
Benjamin Leslie
Connect Management
11:00 - 11:20
ATTEN
Unlocking Media Effectiveness: TUI’s Data-Driven Approach to Understanding and Capturing Audience Attention
Nicolas will take you on a journey looking at why all attention is not equal, and why a data-driven approach, leveraging multiple measurement solutions, is key to understanding real business impact.
Nicolas Elshout
Digital Media Director, TUI
11:00 - 11:20
ATTEN
Unlocking Media Effectiveness: TUI’s Data-Driven Approach to Understanding and Capturing Audience Attention
Nicolas will take you on a journey looking at why all attention is not equal, and why a data-driven approach, leveraging multiple measurement solutions, is key to understanding real business impact. The level of understanding you have as a team can give you a significant competitive advantage, and the knowledge to outsmart your competition rather than to overspend them.
Nicolas Elshout
Digital Media Director, TUI
11:05 - 11:25
FLC
Starting the Day the TrueStart Way - Disrupting a Traditional Market
Join Helena Hills, CEO and co-founder of TrueStart Coffee, as she shares the inspiring story of how TrueStart is making a splash in the coffee industry with its health-centric approach and unwavering commitment to ethics and sustainability.
Helena Hills
CEO + Co-Founder, TrueStart Coffee
11:05 - 11:25
FLC
Starting the Day the TrueStart Way - Disrupting a Traditional Market
Join Helena Hills, CEO and co-founder of TrueStart Coffee, as she shares the inspiring story of how TrueStart is making a splash in the coffee industry with its health-centric approach and unwavering commitment to ethics and sustainability. A dynamic and inspiring speaker known for her boundless positive energy and candid storytelling, Helena will discuss the challenges and triumphs of breaking into a traditional market dominated by established giants. She will highlight the importance of authenticity, community engagement, and staying true to core values. Expect actionable insights on leading with purpose, fostering innovation, and creating a brand that resonates deeply with consumers. Helena's infectious enthusiasm will leave you motivated to challenge the status quo and start your day the TrueStart way.
Helena Hills
CEO + Co-Founder, TrueStart Coffee
11:20 - 11:40
HEXAG
Pain relief for marketers: In a digital world, connected creativity is the cure
The pain is real, but there is a cure. Marketers know that digital content can be a potent pill - driving long-term brand equity and building perceived difference - both vital elements to commanding a price premium and winning against own label.
Lynne Deason
Head of Creative Excellence, Kantar
Efrain Ayala
Global Creative Effectiveness and Diversity & Inclusion Director, Reckitt
11:20 - 11:40
HEXAG
Pain relief for marketers: In a digital world, connected creativity is the cure
The pain is real, but there is a cure. Marketers know that digital content can be a potent pill - driving long-term brand equity and building perceived difference - both vital elements to commanding a price premium and winning against own label. But marketers often don't know how to unlock its holistic potential. Digital's full power is unleashed when effective, targeted digital ads are an integral linked part of a cohesive campaign. We reveal how Nurofen, in its fight to close the gender pain gap, has cracked the connected creativity code with its award-winning multi-channel, multi-audience approach that has transformed the brand’s fortunes.
Lynne Deason
Head of Creative Excellence, Kantar
Efrain Ayala
Global Creative Effectiveness and Diversity & Inclusion Director, Reckitt
11:25 - 11:45
AI
Making Bold Changes Through Experimentation
In an increasingly competitive digital landscape, telcos and other industries must evolve their e-comm strategy to stay ahead.
Doychin Sakutov
Director, Experimentation + Optimisation, Virgin Media O2
11:25 - 11:45
AI
Making Bold Changes Through Experimentation
In an increasingly competitive digital landscape, telcos and other industries must evolve their e-comm strategy to stay ahead. By delving into digital experimentation, as a mantra and ways of working while cultivating a dynamic team culture, attendees will gain actionable insights to drive their own digital success.
Doychin Sakutov
Director, Experimentation + Optimisation, Virgin Media O2
11:25 - 11:40
CREAT
Just Eat Takeaway: changing perceptions through creativity and community
Just Eat Takeaway.com is famed for its celeb-fronted campaigns, but cementing the brand as the food delivery service to satisfy all cravings takes more than a famous face.
Jack Pauley
Senior Social Media Manager, Just Eat Takeaway.com
Alex Dixon
Business Director, DEPT
11:25 - 11:40
CREAT
Just Eat Takeaway: changing perceptions through creativity and community
Just Eat Takeaway.com is famed for its celeb-fronted campaigns, but cementing the brand as the food delivery service to satisfy all cravings takes more than a famous face. It’s the range and quality of food available that customers keep coming back for, so Just Eat Takeaway.com needed a strategy to showcase and celebrate the breadth of foodie hotspots available on the marketplace.
Enter, Home of the Hotspots. A social-first branded content docuseries revealing the stories of the unsung heroes cooking up a storm across the UK; generating +11M views of its first few episodes.
In this session, Just Eat Takeaway.com and DEPT® will share the creative strategy behind Home of the Hotspots, as well as the core pillars of a successful branded content strategy.
Jack Pauley
Senior Social Media Manager, Just Eat Takeaway.com
Alex Dixon
Business Director, DEPT
11:25 - 11:40
DIGI
Trust me, I’m a Telco
Join Sara Vincent, MD UK for Utiq, and Global CMO for Vodafone, Nikos Vlachopoulos, for an unmissable fireside chat this summer.
Sara Vincent
UK Managing Director, Utiq
Nikos Vlachopoulos
Director of Group Commercial Functions and EU Cluster, Vodafone
11:25 - 11:40
DIGI
Trust me, I’m a Telco
Join Sara Vincent, MD UK for Utiq, and Global CMO for Vodafone, Nikos Vlachopoulos, for an unmissable fireside chat this summer. They’ll delve into why the 4 biggest and trusted telco players in Europe are best placed to enable a fully consented identifier across the advertising ecosystem.
2024 is seeing a catalyst for fundamental change to digital advertising, with a hyper focus on user consent, respecting privacy and compliance - the dream team of digital trust.
So we’re covering your burning questions in this tell-all chat - Why now? Why telcos? Why will this collaboration work? What does it truly mean to enable a trusted and responsible digital world for everyone?
Don’t miss leaders Utiq and Vodafone discussing the privacy-centric future, true authenticity in action, and the new value exchange in first party data - because it’s all about YOU.
Sara Vincent
UK Managing Director, Utiq
Nikos Vlachopoulos
Director of Group Commercial Functions and EU Cluster, Vodafone
11:25 - 12:15
BRAND
Colgate Brand Challenge
How can we convince Gen Z audiences who are interested in beauty, that our teeth whitening products are far more superior vs other brands through social acceleration.
Lauren Payne
Digital Engagement Lead, Northern Europe, Colgate
11:25 - 12:15
BRAND
Colgate Brand Challenge
How can we convince Gen Z audiences who are interested in beauty, that our teeth whitening products are far more superior vs other brands through social acceleration.
Lauren Payne
Digital Engagement Lead, Northern Europe, Colgate
11:25 - 11:40
ATTEN
How much attention does your brand actually need?
We all want attention on our ads, but should each second of attention be valued the same or differently?
Rob Hall
Global President, Data, GumGum
Dan Glynn
Programmatic Lead, Heineken
11:25 - 11:40
ATTEN
How much attention does your brand actually need?
We all want attention on our ads, but should each second of attention be valued the same or differently? What is the right amount of attention your brand needs in order to move the needle on outcomes? Join Playground xyz & Heineken as they share cutting research and examples about how different advertisers, channels, formats and creatives all require different levels of "Optimal Attention" to deliver results.
Rob Hall
Global President, Data, GumGum
Dan Glynn
Programmatic Lead, Heineken
11:30 - 11:45
FLC
Marketing you: Developing your personal brand
Carol Howley
CMO, Exclaimer
11:30 - 11:45
FLC
Marketing you: Developing your personal brand
Carol Howley
CMO, Exclaimer
10:15 - 10:45
CMO
When the Wrong thing can be the right thing - CMOs and the risk of scale up jobs - 4th time lucky
Jon Evans
CMO, Uncensored
Dan Murphy
SVP, Marketing, Liquid Death
10:15 - 10:45
CMO
When the Wrong thing can be the right thing - CMOs and the risk of scale up jobs - 4th time lucky
Jon Evans
CMO, Uncensored
Dan Murphy
SVP, Marketing, Liquid Death
11:35 - 11:55
CRECON
Unleashing the power. Exploring the creator economy revolutionising social media
Exploring the growing and dynamic world of creators.
Maria Koutsoudakis
Brand and Marketing Director, Vodafone UK
11:35 - 11:55
CRECON
Unleashing the power. Exploring the creator economy revolutionising social media
Exploring the growing and dynamic world of creators. Understanding the benefits and pitfalls for big brands using them, and how Vodafone UK has started to harness them for good across its portfolio of products and brands.
Maria Koutsoudakis
Brand and Marketing Director, Vodafone UK
11:40 - 12:00
HEXAG
How the “Wrong Thing” Can Be Right—Marketing Insights From Liquid Death
Liquid Death’s SVP of Marketing, Daniel Murphy will explain:
Dan Murphy
SVP, Marketing, Liquid Death
11:40 - 12:00
HEXAG
How the “Wrong Thing” Can Be Right—Marketing Insights From Liquid Death
Liquid Death’s SVP of Marketing, Daniel Murphy will explain:
- How the “dumbest idea” can lead to creative gold
- Budget haiku—why less is actually more
- Why brands should worry about being ignored, not canceled
- How on the Internet your competition isn’t actually your competitors
And more
Dan Murphy
SVP, Marketing, Liquid Death
11:45 - 12:00
DIGI
Cleaning Up the Crumbs - Achieving Growth in a Post 3rd Party Cookie World
Third-party cookie (3PC) deprecation isn’t the end of digital advertising; it’s a new chapter.
Vibhor Kapoor
President, AdRoll / Chief Business Officer, NextRoll
11:45 - 12:00
DIGI
Cleaning Up the Crumbs - Achieving Growth in a Post 3rd Party Cookie World
Third-party cookie (3PC) deprecation isn’t the end of digital advertising; it’s a new chapter. In this session, learn how to create personalized, impactful brand awareness campaigns that target your audiences — without relying on 3PCs. Plus, we’ll discuss our role as a Google Privacy Sandbox market testing grantee and how we’re working together to develop new solutions that support a privacy-forward future.
Vibhor Kapoor
President, AdRoll / Chief Business Officer, NextRoll
11:45 - 12:00
ATTEN
Capture Attention, then triple it! Drive 3X higher attention-per-mile with immersive storytelling creatives.
Attention-per-mile is the new CTR for brands!
Bharat Sharma
Chief Operating Officer, mCanvas
11:45 - 12:00
ATTEN
Capture Attention, then triple it! Drive 3X higher attention-per-mile with immersive storytelling creatives.
Attention-per-mile is the new CTR for brands! Revolutionise engagement and efficiency on mobile ad campaigns by achieving 8X higher brand lift and purchase intent with the power of immersive storytelling creatives.
mCanvas is an awareness generating platform, on which we build experiential ads using standard assets. We distribute these creatives across top mobile apps and websites globally. We measure performance against metrics such as viewability, attention, brand lift, and physical store footfalls.
To know more, visit mCanvas.com
Bharat Sharma
Chief Operating Officer, mCanvas
11:45 - 12:00
FLC
Promoting For Potential
Oyin Akiniyi
Head of Culture and Content, Chivas Brothers
Lianre Robinson
General Manager EMEA, 1021 Creative + WACL Campaigning Chair
11:45 - 12:00
FLC
Promoting For Potential
Oyin Akiniyi
Head of Culture and Content, Chivas Brothers
Lianre Robinson
General Manager EMEA, 1021 Creative + WACL Campaigning Chair
11:45 - 12:05
CREAT
Keeping Beauty Real for two decades
Since the launch of the Campaign for Real Beauty in 2004, Dove has consistently used the power of creativity to make beauty a source of happiness, not anxiety.
Firdaous El Honsali
Global Dove Masterbrand VP, Unilever
11:45 - 12:05
CREAT
Keeping Beauty Real for two decades
Since the launch of the Campaign for Real Beauty in 2004, Dove has consistently used the power of creativity to make beauty a source of happiness, not anxiety. Grounding its purpose in Real Beauty, the brand has stayed at the forefront of culture and helped millions of young girls through The Dove Self-Esteem Project, the world’s largest provider of self-esteem education. This session will unpack how to make a lasting impact on society and business. Learn how being grounded in purpose is an effective strategy for growing brand value and staying at the forefront of ever shifting cultures.
Firdaous El Honsali
Global Dove Masterbrand VP, Unilever
11:50 - 12:05
AI
Transforming Digital Commerce: AI-Generated Content and Near Real-Time Updates for Dynamic Shopping Experience
Dive into how AI is revolutionizing digital commerce with real-time product updates and AI-generated content, creating seamless and engaging shopping experiences.
Steve King
CEO, Dragonfly AI
Mert Damlapinar
Founder + CEO, eCommert
11:50 - 12:05
AI
Transforming Digital Commerce: AI-Generated Content and Near Real-Time Updates for Dynamic Shopping Experience
Dive into how AI is revolutionizing digital commerce with real-time product updates and AI-generated content, creating seamless and engaging shopping experiences.
Steve King
CEO, Dragonfly AI
Mert Damlapinar
Founder + CEO, eCommert
12:00 - 12:20
CRECON
Building Authentic Connections: The Power of Community in the Creator Economy
Exploring the growing and dynamic world of creators. Understanding the benefits and pitfalls for big brands using them, and how Vodafone UK has started to harness them for good across its portfolio of products and brands.
Lucy Luke
Head of UK Partnerships, Snap Inc.
Luke Barnes
President, EMEA, Influencer
Florence Robertson (GlambyFlo)
Content Creator
12:00 - 12:20
CRECON
Building Authentic Connections: The Power of Community in the Creator Economy
Exploring the growing and dynamic world of creators. Understanding the benefits and pitfalls for big brands using them, and how Vodafone UK has started to harness them for good across its portfolio of products and brands.
Lucy Luke
Head of UK Partnerships, Snap Inc.
Luke Barnes
President, EMEA, Influencer
Florence Robertson (GlambyFlo)
Content Creator
12:00 - 1:00
NEWSP
Dr Alex George in conversation with Bryony Gordon
Mail columnist Bryony Gordon will sit down with Dr Alex George to talk all things health and wellbeing.
Bryony Gordon
Columnist and author, Daily Mail
Dr Alex George
Young Mental Health Ambassador, author and ‘Stompcast’ podcast presenter
12:00 - 1:00
NEWSP
Dr Alex George in conversation with Bryony Gordon
Mail columnist Bryony Gordon will sit down with Dr Alex George to talk all things health and wellbeing. Expect to hear about their shared love of running, being sober, top tips to feeling good, as well as their mission to change perceptions around mental health and to open more honest conversations.
Bryony Gordon
Columnist and author, Daily Mail
Dr Alex George
Young Mental Health Ambassador, author and ‘Stompcast’ podcast presenter
12:00 - 12:25
FLC
Changing The Language Of Leadership
A historically male dominated environment - the language of leadership was created by men, and used by men to talk to other men.
Lianre Robinson
General Manager EMEA, 1021 Creative + WACL Campaigning Chair
Perla Bloom
Global Communications Strategy Lead, EA Entertainment
Paul Wright
Head of Advertising International, Uber
Sara Holt
Group Marketing Director (UK + Europe), Merlin Entertainments
Carol Howley
CMO, Exclaimer
12:00 - 12:25
FLC
Changing The Language Of Leadership
A historically male dominated environment - the language of leadership was created by men, and used by men to talk to other men. How do you mitigate around the typically masculine qualities leaders of old were expected to possess, and the language used, to create environments in which women are genuinely included, and their insights and qualities are prized for the perspectives and benefits that they bring to the table.
Lianre Robinson
General Manager EMEA, 1021 Creative + WACL Campaigning Chair
Perla Bloom
Global Communications Strategy Lead, EA Entertainment
Paul Wright
Head of Advertising International, Uber
Sara Holt
Group Marketing Director (UK + Europe), Merlin Entertainments
Carol Howley
CMO, Exclaimer
12:05 - 12:25
DIGI
WeTransfer x iProspect FUTURElab: The future of media planning
In an exclusive interview, Jean-Guillaume from Dentsu and Natalie Fisher-Brown from WeTransfer Advertising discuss the future of media planning as they see it.
Natalie Fisher-Brown
Head of UK Ads, WeTransfer
Jean-Guillaume Paumier
Head of Innovation & Client Lead, Dentsu
12:05 - 12:25
DIGI
WeTransfer x iProspect FUTURElab: The future of media planning
In an exclusive interview, Jean-Guillaume from Dentsu and Natalie Fisher-Brown from WeTransfer Advertising discuss the future of media planning as they see it. How will creativity, innovation, and responsibility drive brand decision-making, and, how are they already seeing these influences through their collaborations with disruptive global brands.
Natalie Fisher-Brown shares how WeTransfer Advertising is setting new standards for innovation and responsible advertising, positioning itself as the premier platform for groundbreaking and ethical media campaigns.
Natalie Fisher-Brown
Head of UK Ads, WeTransfer
Jean-Guillaume Paumier
Head of Innovation & Client Lead, Dentsu
12:05 - 12:20
HEXAG
From MAD//Men to AI Teams: A new Golden Age for Advertising?
The iconic "Mad Men" era recalls a golden age for marketers, marked by bold, intuitive decisions, creative storytelling, and an array of unpredictable opportunities.
Salvatore Internullo
Chief Growth Officer, MINT.AI
Rio Longacre
Managing Director, Advertising & Marketing Transformation, Slalom
12:05 - 12:20
HEXAG
From MAD//Men to AI Teams: A new Golden Age for Advertising?
The iconic "Mad Men" era recalls a golden age for marketers, marked by bold, intuitive decisions, creative storytelling, and an array of unpredictable opportunities. Fast forward to today, and we are living an AI-driven revolution. This transformation is moving the advertising world from reliance on gut feelings, pure instinct and crystal balls to data-driven strategies. AI is ushering in a new era, where its impact is not only limited to creative asset creation. It is rather the foundation and the backbone of all advertising processes: Campaign optimization, the elimination of manual tasks, personalization, research. Its predictive power drives unprecedented efficiency and effectiveness in reaching audiences. Marketing teams and talents are now learning to harness these machine superpowers, embracing AI-powered workflows and automation. Moreover, companies of all sizes can now access tools that were once the exclusive domain of large corporations. Are we living in a new golden age of limitless possibilities? Join us for an engaging conversation with ARM leader MINT.ai and leading consultancy Slalom.
Salvatore Internullo
Chief Growth Officer, MINT.AI
Rio Longacre
Managing Director, Advertising & Marketing Transformation, Slalom
12:10 - 12:30
CREAT
Ask for forgiveness not permission
Beige marketing is everywhere right now.
Rory McEntee
Brand + Marketing Director, Gymbox
12:10 - 12:30
CREAT
Ask for forgiveness not permission
Beige marketing is everywhere right now. Shackled by rules laid down by advertising authorities and media owners, dictated to by risk adverse board rooms and communicating in a world that is so easily offended, are we losing our edge and watering down our marketing comms? Hear how you can set yourself up to push the boundaries to be disruptive while not being offensive. Using learnings from recent campaigns, Rory will share some tips and approaches to make your marketing hit home and how to ignore outside noise. Having worked on provocative campaigns for both Paddy Power and Gymbox, be prepared to smile and wince in equal measure with real life examples of wins and losses in the pursuit of disruptive marketing.
Rory McEntee
Brand + Marketing Director, Gymbox
12:10 - 12:35
AI
How Brands Are Using Generative AI And Emerging Technology To Drive Engagement And Growth
Whether it’s personalised content creation, virtual product visualisations, predictive analytics
Danielle Le Toullec
Head of Marketing & Communications, True
Steve King
CEO, Dragonfly AI
Sid Chaudhary
Global Director Digital Commerce & Marketing, Mars Wrigley
12:10 - 12:35
AI
How Brands Are Using Generative AI And Emerging Technology To Drive Engagement And Growth
Whether it’s personalised content creation, virtual product visualisations, predictive analytics, interactive marketing campaigns and dynamic pricing, how are brands increasingly leveraging generative AI and emerging technologies to drive engagement and growth?
Danielle Le Toullec
Head of Marketing & Communications, True
Steve King
CEO, Dragonfly AI
Sid Chaudhary
Global Director Digital Commerce & Marketing, Mars Wrigley
12:10 - 12:25
ATTEN
Brand Momentum - The #1 growth metric for every boardroom
For the first time, Tony Lewis will reveal a few highlights of his forthcoming book Brand Momentum and the new Brand Velocity ScoreTM metric.
Tony Lewis
CEO, Vision One
12:10 - 12:25
ATTEN
Brand Momentum - The #1 growth metric for every boardroom
For the first time, Tony Lewis will reveal a few highlights of his forthcoming book Brand Momentum and the new Brand Velocity ScoreTM metric. HIs book highlights that many companies aren’t focusing on the right questions. They don’t fully understand the rules for success and often focus on changing the wrong things, ignoring the fundamentals of growth. Brand momentum is the public’s perception of a brand's performance and success. It measures the energy and influence of a brand on the customer and market. Momentum combines two of the most powerful factors shaping brand perceptions: a brand's size and velocity. These factors drive a positive brand image, create loyalty, and add value. They offer a glimpse into the future for many brands, and this predictive quality is unique to brand momentum theory. Momentum offers a simple-to-apply strategy and the secret to doubling growth.
Tony Lewis
CEO, Vision One
2:30 - 3:00
CMO
Summer of Sport
Jon Evans
CMO, Uncensored
Tati Lindenberg
VP Marketing, Dirt is Good, Unilever
Michelle Spillane
Managing Director, Paddy Power
2:30 - 3:00
CMO
Summer of Sport
Jon Evans
CMO, Uncensored
Tati Lindenberg
VP Marketing, Dirt is Good, Unilever
Michelle Spillane
Managing Director, Paddy Power
12:20 - 12:40
BRAND
How to keep your challenger spirit from going off the boil
Everyone loves a challenger brand story - but the tale doesn't have to end when the challenger 'wins'.
Dom Dwight
Strategy + Innovation Director, Taylors of Harrogate
12:20 - 12:40
BRAND
How to keep your challenger spirit from going off the boil
Everyone loves a challenger brand story - but the tale doesn't have to end when the challenger 'wins'. Yorkshire Tea went from distant third place ten years ago to become the UK's number one by a big margin, disrupting the long held dominance of PG Tips and Tetley. Good for them - but now what? Rest on their laurels, or is it time to take on even bigger adventures? Dom Dwight explains how this plucky family business is channeling its challenger spirit into the way it leads the category, and its creative approach to innovation.
Dom Dwight
Strategy + Innovation Director, Taylors of Harrogate
12:25 - 12:50
DIGI
How to support your teams' mental wellness
More than 70% of people in our industry want mental wellness to be more of an open conversation at work.
Sue Todd
CEO, NABS
Josh Krischefski
CEO GroupM EMEA & UK, GroupM
Emma Flaxman
Senior Commercial Comms Lead, Channel 4
Natalie Bell
CEO, MG OMD
12:25 - 12:50
DIGI
How to support your teams' mental wellness
More than 70% of people in our industry want mental wellness to be more of an open conversation at work. That's according to recent research by NABS, the industry's charity, which helps thousands of adlanders each year with emotional support.
From unsupported managers, to dealing with the fast-paced changes of today's world, people in our industry are faced with various challenges that can have a negative impact on mental wellness. But we can all help. It's time to step up and make positive change to support our teams.
Join Sue Todd, CEO, NABS, Emma Flaxman, Channel 4; and Josh Krichefski, GroupM for a discussion full of insights and practical takeaways designed to help you put mental wellness on the map in your organisation.
Sue Todd
CEO, NABS
Josh Krischefski
CEO GroupM EMEA & UK, GroupM
Emma Flaxman
Senior Commercial Comms Lead, Channel 4
Natalie Bell
CEO, MG OMD
12:25 - 12:45
CRECON
From 0 to 100: Brewing campaign effectiveness with creators at Heineken
In under 3 years of creator marketing, Heineken UK has gone from 0 to over 1,500 pieces of creator content being published.
Jimmy Hughes
Social Media and Influencer Lead, Heineken
Vinnie Cesnik
Content Creator
12:25 - 12:45
CRECON
From 0 to 100: Brewing campaign effectiveness with creators at Heineken
In under 3 years of creator marketing, Heineken UK has gone from 0 to over 1,500 pieces of creator content being published. We’ll be sharing our journey, what has fuelled this growth and some of the lessons we’ve learnt along the way. We’re also being joined by one of our creator ambassadors to talk all things brand & creator relationships.
Jimmy Hughes
Social Media and Influencer Lead, Heineken
Vinnie Cesnik
Content Creator
12:25 - 12:45
HEXAG
Por Amor: Making the world fall in love with Tequila
Join Guy Middleton who will share how his team drives growth and global relevance for Don Julio.
Guy Middleton
Global Breakthrough Innovation Director, Diageo
12:25 - 12:45
HEXAG
Por Amor: Making the world fall in love with Tequila
Join Guy Middleton who will share how his team drives growth and global relevance for Don Julio. Guy will showcase examples of how creative excellence, product innovation, culture partnerships and digital activations are helping the brand to connect with consumer at scale and spread appreciation for the categories’ craft, culture, and vibrancy around the world.
Guy Middleton
Global Breakthrough Innovation Director, Diageo
12:30 - 12:50
CREAT
Bupa Picture of Health with Annie Leibovitz: a global campaign celebrating health in all its forms
Health is unique and individual. Bupa is celebrating health in all its forms with Picture of Health which launched through the lens of renowned photographer Annie Leibovitz
Fiona Bosman
Brand Director, BUPA
12:30 - 12:50
CREAT
Bupa Picture of Health with Annie Leibovitz: a global campaign celebrating health in all its forms
Health is unique and individual. Bupa is celebrating health in all its forms with Picture of Health which launched through the lens of renowned photographer Annie Leibovitz who has captured what health means to six inspiring athletes. Picture of Health is a global campaign which aims to spark a conversation about what health is, and what it can be.
Fiona Bosman
Brand Director, BUPA
12:30 - 12:50
ATTEN
Lessons on your Attention Effectiveness Journey
How can Attention be used to push the boundaries of measurement and what value does it hold as a strategic input?
Chris Love
Head of Marketing Performance & Econometrics, Virgin Media O2
Dr. Graziella Castro
Global Head of Marketing Effectiveness, HSBC
12:30 - 12:50
ATTEN
Lessons on your Attention Effectiveness Journey
How can Attention be used to push the boundaries of measurement and what value does it hold as a strategic input?
Chris Love
Head of Marketing Performance & Econometrics, Virgin Media O2
Dr. Graziella Castro
Global Head of Marketing Effectiveness, HSBC
12:40 - 1:00
AI
How McDonald's use automation to drive creative effectiveness, efficiency and insight
Tom Ollerton
Founder, Automated Creative
12:40 - 1:00
AI
How McDonald's use automation to drive creative effectiveness, efficiency and insight
Tom Ollerton
Founder, Automated Creative
12:40 - 1:00
FLC
Leap to Lead: Women In Sales
Leap to Lead: Women in Sales.
Julia Linehan
Founder and CEO, The Digital Voice
Suzanna Chaplin
CEO, esbconnect
Rob Garber
Managing Director, UK, GumGum
Sara Vincent
UK Managing Director, Utiq
12:40 - 1:00
FLC
Leap to Lead: Women In Sales
Leap to Lead: Women in Sales. A quick-fire conversation on how we can encourage strength, power and inspiring women to become leaders in sales between Julia Linehan (The Digital Voice™), Rob Garber (GumGum), Sara Vincent (Utiq) and Suzanna Chaplin (esbconnect).
This will be a bite-sized crash course to leadership - fun, fast paced, digestible and a session that'll allow the audience to walk away from MAD//Fest as a leader - a leader of strength, responsibility, and confidence.
Julia Linehan
Founder and CEO, The Digital Voice
Suzanna Chaplin
CEO, esbconnect
Rob Garber
Managing Director, UK, GumGum
Sara Vincent
UK Managing Director, Utiq
12:45 - 1:05
BRAND
Being bold without the bullshit - how to get cut through whilst staying on brand
Often boldness is applauded over something that will actually get results (the response to the recent British Airways ad showed a lack of understanding about how brands are built- you can only do that shizzle if you followed the rules for 60 years) and some of these ads where it’s some mystery code or you have to go on a treasure hunt to figure it out FFS.
Gareth Turner
Founder & Marketing Director, Big Black Door
Annie Morris
Founder, Spoon Cereals
Pam Digva
Co-founder + Marketing Director, Sauce Shop
Sam Dolan
Founder, Jazz Hands
12:45 - 1:05
BRAND
Being bold without the bullshit - how to get cut through whilst staying on brand
Often boldness is applauded over something that will actually get results (the response to the recent British Airways ad showed a lack of understanding about how brands are built- you can only do that shizzle if you followed the rules for 60 years) and some of these ads where it’s some mystery code or you have to go on a treasure hunt to figure it out FFS. Consumers couldn’t care less, and clients don’t (shouldn’t) care if it winners a Cannes lion (did I mention I’ve won one?!) as long s it hits the bottom line!
Gareth Turner
Founder & Marketing Director, Big Black Door
Annie Morris
Founder, Spoon Cereals
Pam Digva
Co-founder + Marketing Director, Sauce Shop
Sam Dolan
Founder, Jazz Hands
12:45 - 1:45
CRECON
LUNCH
12:45 - 1:45
CRECON
LUNCH
12:50 - 1:10
HEXAG
The Death of Advertising
A BRITISH ORIGINAL Ten cheat codes for reference point creativity in 20 minutes.
Nils Leonard
Founder, Uncommon
12:50 - 1:10
HEXAG
The Death of Advertising
A BRITISH ORIGINAL
Ten cheat codes for reference point creativity in 20 minutes.
Nils Leonard
Founder, Uncommon
12:50 - 1:50
ATTEN
LUNCH
12:50 - 1:50
ATTEN
LUNCH
12:55 - 1:10
DIGI
The LGBTQ+ Pride Marketing Conundrum
3 things brands need to learn before marketing to LGBTQ+ customers...
Farhad Divecha
Director, OUT loud
12:55 - 1:10
DIGI
The LGBTQ+ Pride Marketing Conundrum
3 things brands need to learn before marketing to LGBTQ+ customers:
1. Shortcuts to inclusion without breaking the bank
2. How to reach the LGBT demographic
3. Being authentically inclusive
Join this session to find out more.
Farhad Divecha
Director, OUT loud
12:55 - 1:15
CREAT
Brand building in a technology led world
Join Anna, VP Customer at Gousto as she unveils invaluable insights from her journey of rapid growth.
Anna Greene
VP Customer, Gousto
Tim Healey
Founder, Little Grey Cells
12:55 - 1:15
CREAT
Brand building in a technology led world
Join Anna, VP Customer at Gousto as she unveils invaluable insights from her journey of rapid growth. Discover the critical stages of scaling your brand and learn how to create a brand that customers love by leveraging data, insights and fostering collaboration in a technology-driven landscape.
Anna Greene
VP Customer, Gousto
Tim Healey
Founder, Little Grey Cells
1:00 - 2:00
AI
LUNCH
1:00 - 2:00
AI
LUNCH
1:00 - 2:00
FLC
LUNCH
1:00 - 2:00
FLC
LUNCH
1:05 - 1:20
BRAND
AI Agents in Action: The dream team for Innovation
Join Steve Phillips, CEO and Founder of Zappi, for an engaging demonstration of how AI could change product innovation forever.
Steve Phillips
CEO and Co-Founder, Zappi
1:05 - 1:20
BRAND
AI Agents in Action: The dream team for Innovation
Join Steve Phillips, CEO and Founder of Zappi, for an engaging demonstration of how AI could change product innovation forever. This session will showcase the potential of cutting-edge AI marketing agents – combined with rich, connected consumer insights – to create market-ready products consumers love. Steve will demonstrate a new AI product that builds consumer products from scratch, combining data and generative AI and discuss how the tools will help brands create, optimize and localize products like never before.
Steve Phillips
CEO and Co-Founder, Zappi
1:10 - 2:00
DIGI
LUNCH
1:10 - 2:00
DIGI
LUNCH
1:10 - 1:50
HEXAG
LUNCH
1:10 - 1:50
HEXAG
LUNCH
1:15 - 1:35
CREAT
Beyond dairy: the vegan ad that made Piers Morgan lose his appetite
Leading vegan charity Viva! embraces provocative and disruptive marketing as a tool to reshape societal norms and attitudes.
Juliet Gellatley
Founder and Director, VIVA!
Nina Postans
Managing Director, Skylark Media
1:15 - 1:35
CREAT
Beyond dairy: the vegan ad that made Piers Morgan lose his appetite
Leading vegan charity Viva! embraces provocative and disruptive marketing as a tool to reshape societal norms and attitudes. This unfiltered discussion between Viva! founder Juliet Gellatley and Skylark Media's Nina Postans dives into the controversial ad that sparked outrage - and why it's necessary to jolt people's complacency to drive real change.
Juliet Gellatley
Founder and Director, VIVA!
Nina Postans
Managing Director, Skylark Media
1:25 - 1:45
BRAND
Breaking the norm in the global chocolate industry
Tony’s Chocolonely have only been in the UK for 5 years but they have already made serious impact and progress on their mission to end exploitation in cocoa.
Nicola Matthews
Countess of Cocoa aka UKI Head of Marketing, Tony's Chocolonely
1:25 - 1:45
BRAND
Breaking the norm in the global chocolate industry
Tony’s Chocolonely have only been in the UK for 5 years but they have already made serious impact and progress on their mission to end exploitation in cocoa. Nicola Matthews, the Countess of Cocoa (aka UKI Head of Marketing) is here to tell us all about their journey so far as a bold challenger brand and purpose-led disruptor in chocolate.
She’ll cover:
-The problem in chocolate and how Tony’s is fixing it
-Some of their bolder marketing moves
-How they use their products as a key marketing channel
Nicola Matthews
Countess of Cocoa aka UKI Head of Marketing, Tony's Chocolonely
1:35 - 2:20
CREAT
LUNCH
1:35 - 2:20
CREAT
LUNCH
1:45 - 2:20
BRAND
LUNCH
1:45 - 2:20
BRAND
LUNCH
2:10 - 2:30
CRECON
Launching a new Gin Brand - Blackeye Gin
The Good, the Bad and The Rugby is the biggest rugby podcast in the world, fronted by England stars Mike Tindall and James Haskell and Sky Sports presenter Alex Payne.
James Haskell
Host, ex England rugby player, The Good, the Bad and The Rugby
Alex Payne
Presenter, The Influence Room
2:10 - 2:30
CRECON
Launching a new Gin Brand - Blackeye Gin
The Good, the Bad and The Rugby is the biggest rugby podcast in the world, fronted by England stars Mike Tindall and James Haskell and Sky Sports presenter Alex Payne. They have interviewed everyone from The Prince and Princess of Wales to Eddie Hearn, with every major rugby star in between. But why on earth have they launched an award winning gin - Blackeye - and how will it generate £1m a year for injured rugby players? Join James and Alex to find out - James will also be giving out free Blackeyes!
James Haskell
Host, ex England rugby player, The Good, the Bad and The Rugby
Alex Payne
Presenter, The Influence Room
1:50 - 2:10
HEXAG
Interview with British Airways
Calum Laming
Chief Customer Officer, British Airways
1:50 - 2:10
HEXAG
Interview with British Airways
Calum Laming
Chief Customer Officer, British Airways
1:50 - 2:05
ATTEN
Out of Home. It’s Coming Home!
Your first look at In-Scene Out of Home!
Nick Smith
CEO, Elonex
Mar Duermeijer
Chief Content Officer, Ryff
1:50 - 2:05
ATTEN
Out of Home. It’s Coming Home!
Your first look at In-Scene Out of Home! An absolute first of its kind ad unit set to revolutionise how brands capture attention & engage consumers. Join influential DOOH media owner, Elonex & virtual product placement leader, Ryff as we unveil In-Scene Out of Home at MAD//Fest.
Discover how In-Scene Out of Home seamlessly integrates branded billboards into TV shows & films, allowing brands to authentically engage viewers within their favourite entertainment experiences, to enhance visibility & grab the attention of ad-resistant audiences like never before.
It’s time to place your brand in the content audiences love, not the ads they hate (and get the eyeballs you pay for!), so don’t miss this! We’re building the world’s biggest network of billboards, and here you’ll get exclusive demos, data and insights, and have chance to ask exactly what In-Scene Out of Home means for your brand!
Nick Smith
CEO, Elonex
Mar Duermeijer
Chief Content Officer, Ryff
2:00 - 2:30
AI
The Future Normal // An Optimistic Guide To People-First Marketing In Our Brave New AI World
Henry will return to the MAD/Fest stage to share a fast-paced roundup of the latest AI innovations, while crucially showing how to use them to inspire your next people-first AI initiative or campaign.
Henry Coutinho-Mason
Author & Speaker, Future Normal
Natalia Talkowska
Founder and CEO, Natalka Design
2:00 - 2:30
AI
The Future Normal // An Optimistic Guide To People-First Marketing In Our Brave New AI World
A fast-paced roundup of the latest AI innovations showing you how to use them to inspire your next people-first AI initiative or campaign. Plus, the public launch of an exciting new multi-player AI-powered creative experience in collaboration with award winning visual innovator Natalia Talkowska. Join us and become a part of MAD/Fest's shared visualisation of the future of creative jobs in our brave new AI world.
Henry Coutinho-Mason
Author & Speaker, Future Normal
Natalia Talkowska
Founder and CEO, Natalka Design
2:00 - 2:20
FLC
Can an AI woman solve football’s sexism crisis?
Women’s football is enjoying a global surge in on-screen visibility and popularity, a surge that masks the cracks in the way it is run and governed.
Maggie Murphy
Outgoing CEO, Lewes FC
2:00 - 2:20
FLC
Can an AI woman solve football’s sexism crisis?
Women’s football is enjoying a global surge in on-screen visibility and popularity, a surge that masks the cracks in the way it is run and governed. Many teams competing at last year’s World Cup were in active disputes with their own federations around pay, conditions and sexual harassment cases. But with barely any women elected into decision-making roles in global and national football governance, should we turn to AI to solve sexism in football?
Maggie Murphy
Outgoing CEO, Lewes FC
2:00 - 3:00
NEWSP
Make-up masterclass with Bryony Blake
The Telegraph’s beauty director Sonia Haria will host a beauty session with top TV makeup artist Bryony Blake.
Sonia Haria
Beauty director, The Telegraph
Bryony Blake
TV makeup artist
2:00 - 3:00
NEWSP
Make-up masterclass with Bryony Blake
The Telegraph’s beauty director Sonia Haria will host a beauty session with top TV makeup artist Bryony Blake. The pair will discuss makeup and skincare, while Bryony gives one lucky audience member an on-stage makeover. You’ll hear about building confidence using beauty products, behind the scenes gossip on celebrity makeup and how to do your own glow-up at high street prices.
Sonia Haria
Beauty director, The Telegraph
Bryony Blake
TV makeup artist
2:05 - 2:30
DIGI
Demand Gen is Dead.
Demand Gen Is Dead: The new role for Marketing in a Net Zero world.
Leo Rayman
Founder & CEO, Eden Lab
Jo McClinktock
VP Brand, Trainline
2:05 - 2:30
DIGI
Demand Gen is Dead.
Demand Gen Is Dead: The new role for Marketing in a Net Zero world.
Leo Rayman
Founder & CEO, Eden Lab
Jo McClinktock
VP Brand, Trainline
2:10 - 2:30
ATTEN
The attention deficit: from impact to engagement
The attention deficit: from impact to engagement – or why all attention isn't equal
Jacqui Parr
Editor, Marketing Beat
Rory McEntee
Brand + Marketing Director, Gymbox
Dom Boyd
Managing Director, Insights UK and Marketing Effectiveness Practice, Kantar
2:10 - 2:30
ATTEN
The attention deficit: from impact to engagement
The attention deficit: from impact to engagement – or why all attention isn't equal A panel looking at the differences between surface-level attention (such as virality or shock/stunt marketing) and quality, long-term strategic engagement, the measurable effects of these campaigns, and why marketers need to make room for both.
Jacqui Parr
Editor, Marketing Beat
Rory McEntee
Brand + Marketing Director, Gymbox
Dom Boyd
Managing Director, Insights UK and Marketing Effectiveness Practice, Kantar
2:10 - 2:30
CRECON
Navigating Today’s Creator + Content Ecosystem as a beauty brand
How do beauty and lifestyle brands maintain brand equity while seizing the ever changing and growing opportunities of the creator and content ecosystem?
Lydia Hunter
Head Of Advocacy, Communications + Digital, L'Oreal
2:10 - 2:30
CRECON
Navigating Today’s Creator + Content Ecosystem as a beauty brand
How do beauty and lifestyle brands maintain brand equity while seizing the ever changing and growing opportunities of the creator and content ecosystem? With 15 years of experience in the digital and social space for some of the world's biggest beauty brands, Lydia will share insights, lessons and reflections from navigating this dynamic landscape. This session will cover holistic social strategy, team structure, creator selection, activation planning and the importance of tailored briefs.
Lydia Hunter
Head Of Advocacy, Communications + Digital, L'Oreal
2:15 - 2:35
HEXAG
Your Quantum Leap to the Future of Advertising
Come and time travel with us at our session at the Hexagon stage.
Neha Iyer
Client Partner, RTB House
Simon Trewavas
Country Manager, RTB House
Scott Friesen
Head of Privacy Sandbox Partnerships EMEA, Google
Shuvai Kawenya
Head of Performance Marketing, On the Beach
2:15 - 2:35
HEXAG
Your Quantum Leap to the Future of Advertising
Come and time travel with us at our session at the Hexagon stage. Join us as we visit a vital triumvirate of themes that will dominate the digital advertising landscape in the near future and beyond. We’ll breach the frontier of the present to envisage how Cookieless, Generative AI, and Measurement will come to reign supreme for a speculative yet expert window into the future.
You’ll get an update on where things stand presently and a tantalising glimpse of the industry landscape in times to come. What will measurement look like? Generative AI? Cookieless solutions? What about Mixed Media Modelling? On stage, Shuvai Kawenya from On the Beach, Neha Iyer and Simon Trewavas of RTB House will be joined by Google Chrome’s Scott Friesen. They will be offering insights on what you can do to future-proof your strategies and boldly take your brand where no brand has gone before.
Neha Iyer
Client Partner, RTB House
Simon Trewavas
Country Manager, RTB House
Scott Friesen
Head of Privacy Sandbox Partnerships EMEA, Google
Shuvai Kawenya
Head of Performance Marketing, On the Beach
2:20 - 2:40
BRAND
Smashing Through the Competitive Landscape with your Value Proposition
Learn to define your brand's market stance, integrate core values into marketing, and ensure USP consistency across channels for measurable success.
Richard DeVilla
Marketing Director, Club Med
Jae Hopkins
Marketing Director, Explore Worldwide
Tim Healey
Founder, Little Grey Cells
2:20 - 2:40
BRAND
Smashing Through the Competitive Landscape with your Value Proposition
Learn to define your brand's market stance, integrate core values into marketing, and ensure USP consistency across channels for measurable success. Market Positioning: Explore the intricacies of establishing a strong market presence and learn from firsthand experiences on effectively communicating the unique value of your products against competitors. Values Integration: Discover how to weave your company's core values into your marketing narrative to attract and retain the ideal customer base.
Richard DeVilla
Marketing Director, Club Med
Jae Hopkins
Marketing Director, Explore Worldwide
Tim Healey
Founder, Little Grey Cells
2:20 - 2:40
CREAT
Magnum Ice Cream - From freezer to fashion week: a brand experience
Since its launch in 1989, Magnum has been all about pleasure, encouraging people to not settle for anything less than a true moment of superior pleasure.
Tugce Aksoy
Global Brand Director Magnum Ice-cream, Unilever
2:20 - 2:40
CREAT
Magnum Ice Cream - From freezer to fashion week: a brand experience
Since its launch in 1989, Magnum has been all about pleasure, encouraging people to not settle for anything less than a true moment of superior pleasure. Magnum is a trailblazer in fusing experience with product to continually push the boundaries of innovation and seasonality while appealing to a wide range of audiences. Evolving its influencer strategy means the brand has shifted towards authentic, beautiful stories that resonate with diverse audiences. Each year the brand brings a new wave in edible luxury through major, global campaigns designed to encourage people to think differently about what brings them pleasure. Magnum has taken ice-cream beyond the freezer into premium spaces likes of Cannes Film Festival , Selfridges , Saks Fifth Avenue, Paris Fashion Week and through partnerships with legendary and hot talent from world of music Kylie Minogue, Iggy Pop, Peggy Gou, Troye Sivan to world of fashion, working with giants including Jeremy Scott, Alexander Wang, Stella Mccartney, Dolce Gabbana, Karl Lagerfeld and the iconic Iris Apfel. But why would an ice-cream brand do all this? And does it pay back? Join Magnum’s Tugce Aksoy to hear the journey on making ice-cream an edible luxury.
Tugce Aksoy
Global Brand Director Magnum Ice-cream, Unilever
2:20 - 2:45
FLC
We Don't Need Male Allies. We Need Male Activists!
Showing up and committing a single act isn't enough - commitment to proactive consistency is what is needed.
Katie Street
Founder and CEO, Street Agency + Host of Marketing In The Madness Podcast
Lee Chambers
Founder, Male Allies UK
Seb Randle
People Focused Consultant & Coach, The Helpful Space
Kerry Thorpe
Head of Communications, Europe, Ben & Jerry's
2:20 - 2:45
FLC
We Don't Need Male Allies. We Need Male Activists!
Showing up and committing a single act isn't enough - commitment to proactive consistency is what is needed.
Katie Street
Founder and CEO, Street Agency + Host of Marketing In The Madness Podcast
Lee Chambers
Founder, Male Allies UK
Seb Randle
People Focused Consultant & Coach, The Helpful Space
Kerry Thorpe
Head of Communications, Europe, Ben & Jerry's
4:00 - 4:30
CMO
wtf were you thinking about financials??
Jon Evans
CMO, Uncensored
Richard Kramer
Founder, Arete Research
4:00 - 4:30
CMO
wtf were you thinking about financials??
Jon Evans
CMO, Uncensored
Richard Kramer
Founder, Arete Research
2:35 - 2:55
HEXAG
Are you bored yet? Surviving in a sea of sameness
We’re drowning in a sea of sameness. From cars to architecture, product colours to the words we use to describe them, advertising to design, everything is looking and sounding the same.
Katie Evans
CMO, Burger King
Simon Gregory
Joint CSO, BBH London
2:35 - 2:55
HEXAG
Are you bored yet? Surviving in a sea of sameness
We’re drowning in a sea of sameness. From cars to architecture, product colours to the words we use to describe them, advertising to design, everything is looking and sounding the same.
Burger King, a brand built on difference, is teaming up with BBH, an agency that has always believed “when the world zigs, zag”, to battle against the terminally boring.
Using the Zig Index, a unique tool that measures similarities and differences between sectors and brands, this session will explore how and why the world is sliding into sameness and give creatives and marketers the tools to inject zags into their brands and bounce back from boring.
Katie Evans
CMO, Burger King
Simon Gregory
Joint CSO, BBH London
2:35 - 2:50
AI
AI – XL Bully or Labrador?
It’s becoming increasingly difficult to separate fact from fiction around what AI can do right now, and what it COULD do in the future.
Lindsay McEwan
CRO, imagino
2:35 - 2:50
AI
AI – XL Bully or Labrador?
It’s becoming increasingly difficult to separate fact from fiction around what AI can do right now, and what it COULD do in the future. It can be hard to get the Terminator theory of rapid self-learning, self-awareness and ultimately world destruction out of your mind. imagino are here to bring some much needed realism to the AI table. Think of AI as your lovely new hire – with the right guidance, data and guard rails they’ll make a sterling contribution to the team. Let’s work through the key steps to make AI work for you (and avoid the apocalypse)…
Lindsay McEwan
CRO, imagino
2:35 - 2:50
ATTEN
Creativity’s Impact on Attention and Brand Outcomes
Effectively driving attention goes beyond optimizing media elements to hit a 'magic number.'
Matt Butts
Measurement & Insights Lead, We Transfer
Ella Britton
Strategy Director, Total Media and Behave
2:35 - 2:50
ATTEN
Creativity’s Impact on Attention and Brand Outcomes
Effectively driving attention goes beyond optimizing media elements to hit a 'magic number.' It’s about discovering what truly makes people pay attention and focus on the ad - the creative itself. This session will explore how various creative approaches can be infused to capture attention and impact the brand outcomes that matter most.
Matt Butts
Measurement & Insights Lead, We Transfer
Ella Britton
Strategy Director, Total Media and Behave
2:35 - 2:55
CRECON
Short Wins for Long Gains: Chewkz has dominated YouTube’s new format and you can too
Join content creator, Jesse Chuku AKA Chewkz and Jess Markwood, COO, THE FIFTH, as they unearth the ultimate recipe for success on YouTube Shorts.
Jess Markwood
COO, THE FIFTH
Jesse (Chewkz) Chuku
Content Creator
2:35 - 2:55
CRECON
Short Wins for Long Gains: Chewkz has dominated YouTube’s new format and you can too
Join content creator, Jesse Chuku AKA Chewkz and Jess Markwood, COO, THE FIFTH, as they unearth the ultimate recipe for success on YouTube Shorts. Using THE FIFTH's AI tools to analyse the relationship between Chewkz and his fans, combined with his deep knowledge of the format, they will discuss the creative ingredients that have helped Chewkz drive 2.25BN Shorts views. Expect some laughs, surprises and some essential takeaways for brands looking to build a short-form strategy.
Jess Markwood
COO, THE FIFTH
Jesse (Chewkz) Chuku
Content Creator
2:35 - 2:50
DIGI
How to evolve your marketing plan whilst keeping your stakeholders happy
Claire Elsworth
Digital Strategy Director, Impression
2:35 - 2:50
DIGI
How to evolve your marketing plan whilst keeping your stakeholders happy
Claire Elsworth
Digital Strategy Director, Impression
2:40 - 3:00
BRAND
5 steps to a successful and fulfilling career
In this session Abby, Founder, Podcast Host and Author of The Whole Marketer TM, will empower you with the 5 key principles
Abi Dixon
Founder, The Whole Marketer
2:40 - 3:00
BRAND
5 steps to a successful and fulfilling career
In this session Abby, Founder, Podcast Host and Author of The Whole Marketer TM, will empower you with the 5 key principles to having a successful and fulfilling career in our challenging yet rewarding profession, so you can have a career that is happening for you not to you.
Abi Dixon
Founder, The Whole Marketer
2:45 - 3:00
CREAT
Um, Er, Well.. How to find your brand's voice in podcasting
Join Fresh Air as we get right between your ears, to reach an audience who look up from their phones and really listen.
Richard Blake
Director of Marketing, Fresh Air Production
Michaela Hallam
Director of Content, Fresh Air Production
Neil Cowling
Founder, Fresh Air
Laura McNally
Marketing Director, Autotrader
2:45 - 3:00
CREAT
Um, Er, Well.. How to find your brand's voice in podcasting
Join Fresh Air as we get right between your ears, to reach an audience who look up from their phones and really listen. We go well beyond the standard host-read to explain why, and how, you should build your own show (rather than rent space in someone else's).
Richard Blake
Director of Marketing, Fresh Air Production
Michaela Hallam
Director of Content, Fresh Air Production
Neil Cowling
Founder, Fresh Air
Laura McNally
Marketing Director, Autotrader
2:55 - 3:20
AI
The Good, The Bad + The Ugly: Ethical Considerations Of AI For Consumer Brands
With increased scrutiny on AI ethics, brands are prioritizing ethical considerations in their AI implementations.
Perla Bloom
Global Communications Strategy Lead, EA Entertainment
Nina Hamann
Policy Officer, IAB Europe
Dimitris Beis
Data Analyst & Sustainability Manager, IAB Europe
James Poulter
CEO & Co-Founder // Head of AI & Innovation, Vixen Labs part of House 337
2:55 - 3:20
AI
The Good, The Bad + The Ugly: Ethical Considerations Of AI For Consumer Brands
With increased scrutiny on AI ethics, brands are prioritizing ethical considerations in their AI implementations. This includes focusing on data privacy and security to build trust with consumers, transparency in algorithms, fairness in decision-making processes, and accountability for biases.
Perla Bloom
Global Communications Strategy Lead, EA Entertainment
Nina Hamann
Policy Officer, IAB Europe
Dimitris Beis
Data Analyst & Sustainability Manager, IAB Europe
James Poulter
CEO & Co-Founder // Head of AI & Innovation, Vixen Labs part of House 337
2:55 - 3:15
ATTEN
Neurobollocks of attention
Consumer attention is a scarce and valuable commodity that businesses compete to acquire.
Prof. Joseph Devlin
Professor of Cognitive Neuroscience, UCL
2:55 - 3:15
ATTEN
Neurobollocks of attention
Consumer attention is a scarce and valuable commodity that businesses compete to acquire. But how much do we really know about attention and how it affects consumer behaviour? In this talk, I will challenge some widely held assumptions, separating the genuine neuroscience of attention from some popular neuro-myths. What does attention look like in the brain and is it true that attention spans are getting shorter with each generation? (I’m looking at you, Gen Z!) How well does eye tracking capture attention? What alternatives exist? I’ll share a recent breakthrough in neuroscience that goes beyond just measuring attention, offering a richer, more nuanced understanding of how audiences connect with creative content. By the end, you’ll have a simple yet powerful framework that links attention, emotion, and memory to consumer behaviour while also debunking some neurobollocks along the way.
Prof. Joseph Devlin
Professor of Cognitive Neuroscience, UCL
2:55 - 3:25
DIGI
What The F**k Is Fandom?
We've all heard the 'F' word but what does it mean and why is it a powerful opportunity for brands to tap into?
Owen Davies
Sr. Brand & Creative Strategy Manager, NBCUniversal
Andrew Ford
Brand & Creative Strategy Director, NBC Universal
Caitlin Heed
Senior Brand & Creative Strategy Manager, NBC Universal
2:55 - 3:25
DIGI
What The F**k Is Fandom?
We've all heard the 'F' word but what does it mean and why is it a powerful opportunity for brands to tap into? From Taylor Swift to the Minions, NBCUniversal's Global Brand Strategy team unpack the facts of fandom.
Owen Davies
Sr. Brand & Creative Strategy Manager, NBCUniversal
Andrew Ford
Brand & Creative Strategy Director, NBC Universal
Caitlin Heed
Senior Brand & Creative Strategy Manager, NBC Universal
3:00 - 3:15
HEXAG
Creative disruption for bigger impact across digital shelf
Join industry expert Hannah Skardon, Digital Capabilities Director at Reckitt, and Steve King, CEO at Dragonfly AI
Steve King
CEO, Dragonfly AI
Hannah Skardon
Digital Capabilities Director, Reckitt
3:00 - 3:15
HEXAG
Creative disruption for bigger impact across digital shelf
Join industry expert Hannah Skardon, Digital Capabilities Director at Reckitt, and Steve King, CEO at Dragonfly AI, as they discuss how to leverage disruptive technology to stay ahead in the competitive digital landscape, ensuring your brand boldly goes where no one has gone before.
Steve King
CEO, Dragonfly AI
Hannah Skardon
Digital Capabilities Director, Reckitt
3:00 - 3:45
BRAND
Boots Brand Challenge
As Boots turns 175 years old, how do they acquire the next generation (18–35-year) of shoppers through showing them that they’re “with you for life"
Stephanie Taylor
Head of Omni-Media & Partnerships , Boots UK
3:00 - 3:45
BRAND
Boots Brand Challenge
As Boots turns 175 years old, how do they acquire the next generation (18–35-year) of shoppers through showing them that they’re “with you for life"
Stephanie Taylor
Head of Omni-Media & Partnerships , Boots UK
3:00 - 3:30
CRECON
Influencer Marketing in an AI world
We discuss with leading brands how brands and creators are using Ai technologies. What will the future look like for influencer marketing.
Gordon Glenister
Global Head of Influencer Marketing, Branded Content Marketing Association
Lauren Hannifan
Head of Brand, Snug
Caroline Ericsson
UK Head of Marketing and Communications, ABN Amro
Jacqueline Bourke
Head of Creative Insights, Getty Images
3:00 - 3:30
CRECON
Influencer Marketing in an AI world
We discuss with leading brands how brands and creators are using Ai technologies. What will the future look like for influencer marketing. How will it affect influencer selection and influencer management. What efficiences can be made. How will Ai affect performance.
Gordon Glenister
Global Head of Influencer Marketing, Branded Content Marketing Association
Lauren Hannifan
Head of Brand, Snug
Caroline Ericsson
UK Head of Marketing and Communications, ABN Amro
Jacqueline Bourke
Head of Creative Insights, Getty Images
3:05 - 3:25
CREAT
Navigating the Digital Landscape: Targeting Gen Z and Safeguarding Mental Health
Join us for a thought-provoking fireside discussion with Phil Clark, Sr. Director, Digital Marketing & Media at Canada Goose.
Phil Clark
Senior Director, Marketing + Media, Canada Goose
Jay Richards
Co-founder + CEO, Imagen Insights
3:05 - 3:25
CREAT
Navigating the Digital Landscape: Targeting Gen Z and Safeguarding Mental Health
Join us for a thought-provoking fireside discussion with Phil Clark, Sr. Director, Digital Marketing & Media at Canada Goose.
Phil, a seasoned marketing strategist with a deep understanding of Gen Z demographics and the digital landscape together with Gen Z expert, commentator and CEO at Imagen Insights Jay Richards, will explore the nuances of targeting Gen Z audiences.
Between them they will delve into the effectiveness of segmented versus generalised approaches while examining the impact of marketing strategies on the mental health of younger audiences in the digital age.
Phil Clark
Senior Director, Marketing + Media, Canada Goose
Jay Richards
Co-founder + CEO, Imagen Insights
3:15 - 3:35
FLC
Mummy Said 'F*ck That: How Mums in Marketing Tore Up the Rulebook and Built a Global Community
Join Claire Ferreira, Founder of Mums in Marketing, as she shares the audacious journey of building an award-winning global powerhouse.
Claire Ferreira
CEO, Mums In Marketing
3:15 - 3:35
FLC
Mummy Said 'F*ck That: How Mums in Marketing Tore Up the Rulebook and Built a Global Community
Join Claire Ferreira, Founder of Mums in Marketing, as she shares the audacious journey of building an award-winning global powerhouse.
Explore how defying conventional norms and embracing bold, unapologetic authenticity brought together the most influential community of marketing professionals: the mothers working within the industry. Determination, rebellion, innovation, and the relentless desire to build a game-changing community. Hear the raw truths behind building a movement that disrupts the status quo.
Bold Leadership: Examples of leading with audacity and courage, challenging conventional norms to drive significant impact.
Community Building: Understand the importance and impact of fostering a supportive community
Innovative Strategies: Insights on how communities could disrupt industries and redefine success and how you can work with them
Claire Ferreira
CEO, Mums In Marketing
3:20 - 3:50
HEXAG
How Thinking Like A Mathematician Will Make You A Better Marketer
Hannah Fry
Academic, Mathematician, best-selling author + broadcaster
3:20 - 3:50
HEXAG
How Thinking Like A Mathematician Will Make You A Better Marketer
Hannah Fry
Academic, Mathematician, best-selling author + broadcaster
3:20 - 3:35
ATTEN
Brand Lift Me Up Before You Go-Go: UK vs. World
In today's Beatgrid session, we will kick off with a quick overview of incremental cross-media reach data, showing
Daniel Tjondronegoro
Co-Founder, Beatgrid
3:20 - 3:35
ATTEN
Brand Lift Me Up Before You Go-Go: UK vs. World
In today's Beatgrid session, we will kick off with a quick overview of incremental cross-media reach data, showing how person-level-measured exposures impacted brand lift across the UK, the US, Canada, and Australia. We will then dive into two main stories: what is the optimal frequency for driving brand lift, and what is the conversion from brand awareness to consideration and purchase intent. By showing how the UK compares to these three other markets, we will reveal how different frequencies (per channel - TV, BVOD, YouTube...) influence brand lift and how effectively brands convert awareness into consumer action. Beatgrid's goal is to provide actionable insights for advertisers and agencies to maximise ad effectiveness and capture audience attention.
Daniel Tjondronegoro
Co-Founder, Beatgrid
3:25 - 3:40
AI
Content agility: Maintaining competition in every marketplace — from coffee to mobile service
In today's fast-paced digital world, delivering dynamic content journeys and better customer experiences at scale is critical.
Laura Thornley
EMEA Field Marketing Leader, Contenful
Danielle Bramley
Global Digital Operations Lead, Costa Coffee
Ana Pasparan
Software Engineering Manager, Vodafone UK
3:25 - 3:40
AI
Content agility: Maintaining competition in every marketplace — from coffee to mobile service
In today's fast-paced digital world, delivering dynamic content journeys and better customer experiences at scale is critical. Costa Coffee and Vodafone excel by creating tailored, engaging content that resonates with diverse audiences globally. Discover how these brands craft personalized, compelling content that captivates diverse audiences and drives exceptional customer experiences. Don't miss this opportunity to gain invaluable insights and elevate your marketing strategy.
Laura Thornley
EMEA Field Marketing Leader, Contenful
Danielle Bramley
Global Digital Operations Lead, Costa Coffee
Ana Pasparan
Software Engineering Manager, Vodafone UK
3:25 - 3:40
CREAT
Emotionally fuelled moments that forge lifelong brand relationships
With 1.5M new users every year, UCAS play a unique role in supporting Gen Z to make decisions on their next steps at the point when they need help the most.
David Penney
CMO, UCAS
Chris Bosher
Head of Strategy, Borne
3:25 - 3:40
CREAT
Emotionally fuelled moments that forge lifelong brand relationships
With 1.5M new users every year, UCAS play a unique role in supporting Gen Z to make decisions on their next steps at the point when they need help the most. Discover how this gives brands a rare opportunity to start lifelong relationships during the first major moment of adulthood – heading to University. Join David Penney CMO at UCAS, and Chris Bosher Head of Strategy at Borne as they share their insights into the moments that really matter and why brands should be collaborating with UCAS.
David Penney
CMO, UCAS
Chris Bosher
Head of Strategy, Borne
3:30 - 3:50
DIGI
Making History: Leveraging TV and Podcasting for Bold Brand Partnerships with Dan Snow
Join us at MAD//Fest for an exclusive fireside chat with Dan Snow, Founder and Creative Director of History Hit, as he explores the vast opportunities for advertisers and brand partners in TV commissioning and podcasting.
Dan Snow
Founder and Creative Director of History Hit
Justin Crosby
Host of TellyCast
3:30 - 3:50
DIGI
Making History: Leveraging TV and Podcasting for Bold Brand Partnerships with Dan Snow
Join us at MAD//Fest for an exclusive fireside chat with Dan Snow, Founder and Creative Director of History Hit, as he explores the vast opportunities for advertisers and brand partners in TV commissioning and podcasting. Dan will share his journey from traditional TV to building a successful multi-platform media brand, emphasising the role of social media in audience engagement. He'll provide insights on growing a podcast audience, collaborating with brands to tell compelling stories, and the power of bold creativity and risk-taking in brand strategy. Learn how your brand can make history by leveraging these dynamic media spaces.
Dan Snow
Founder and Creative Director of History Hit
Justin Crosby
Host of TellyCast
3:35 - 4:05
CRECON
Making Influencer Marketing part of your marketing mix
We discuss with Gymshark, TikTok and Jungle Creation how in order to do influencer marketing properly, it cannot be done as a stand-alone activation.
Sedge Beswick
Content Consultant, Advisor and Founder
Gavin Jewkes
EUI Retail and eCommerce, TikTok
Melissa Chapman
CEO, Jungle Creation
Mikey Robinson
Senior Creative Strategist, Gymshark
3:35 - 4:05
CRECON
Making Influencer Marketing part of your marketing mix
We discuss with Gymshark, TikTok and Jungle Creation how in order to do influencer marketing properly, it cannot be done as a stand-alone activation. We talk through how creative teams consider the influencer output at campaign concept, how the content created needs to be seen past a solo Instagram square and how to get noticed and drive tangible business results.
Sedge Beswick
Content Consultant, Advisor and Founder
Gavin Jewkes
EUI Retail and eCommerce, TikTok
Melissa Chapman
CEO, Jungle Creation
Mikey Robinson
Senior Creative Strategist, Gymshark
3:35 - 3:45
FLC
Leap to Lead from a young age: breaking through barriers
A fun, fast paced, easily digestible crash course in leading with strength, responsibility, and confidence, and overcoming perceived barriers to being a young and successful leader.
Julia Linehan
Founder and CEO, The Digital Voice
Daniel Pirchio
CEO and Founder, OneTag
3:35 - 3:45
FLC
Leap to Lead from a young age: breaking through barriers
A fun, fast paced, easily digestible crash course in leading with strength, responsibility, and confidence, and overcoming perceived barriers to being a young and successful leader.
Julia Linehan
Founder and CEO, The Digital Voice
Daniel Pirchio
CEO and Founder, OneTag
3:40 - 3:55
ATTEN
Attention Measurement: From Theory to Practice
In today’s rapidly evolving digital landscape, capturing and maintaining attention is more crucial than ever.
Hannah Richardson
Group Manager, Marketing Science, Snap
Donia Baddou
Global VP Partnerships, Lumen Research
3:40 - 3:55
ATTEN
Attention Measurement: From Theory to Practice
In today’s rapidly evolving digital landscape, capturing and maintaining attention is more crucial than ever. This session dives into the innovative methodologies and technologies that are shaping how we understand, measure, and leverage attention within digital marketing and will bridge the gap between abstract theoretical concepts and their real-world applications, by showcasing the latest research findings, practical tools, and a proof of concept that illuminates the path towards scaled media measurement.
Hannah Richardson
Group Manager, Marketing Science, Snap
Donia Baddou
Global VP Partnerships, Lumen Research
3:45 - 4:05
BRAND
Get Your Head in the Game: How to Craft Winning Sports Strategies to Reach the Modern Fan
Today's sports fans are more than just passive viewers, but reaching them consistently across the different platforms and devices they use remains a challenge.
Manny Puentes
GM, Advertising, Genius Sports
3:45 - 4:05
BRAND
Get Your Head in the Game: How to Craft Winning Sports Strategies to Reach the Modern Fan
Today's sports fans are more than just passive viewers, but reaching them consistently across the different platforms and devices they use remains a challenge. As live sports (finally) shifts from linear to streaming and the third-party cookie meets its end, brands must adopt new tactics and technologies to win over this captive and loyal audience.
Manny Puentes
GM, Advertising, Genius Sports
3:45 - 4:05
CREAT
How Three UK and Chelsea FC made Women’s grassroots football front page news
In December 2023 a poem celebrating Women’s Football was front page news. The poem was by Poet Laureate Carol Ann Duffy and the people behind it were Three UK.
Mat O'Brien
Executive Creative Director, Three
Nicole Pacitti
Sponsorship + Brand Activation Specialist, Three
3:45 - 4:05
CREAT
How Three UK and Chelsea FC made Women’s grassroots football front page news
In December 2023 a poem celebrating Women’s Football was front page news. The poem was by Poet Laureate Carol Ann Duffy and the people behind it were Three UK.
This was the launch moment for the nomination window of the #WeSeeYou Network.
A culture-shifting initiative, with the aim to build a long-term community of role models, celebrating the abundant – but too often hidden – women within football.
Executive Creative Director Mat O’Brien and Sponsorship Campaign Director Nicole Pacitti share how Three brought together the power of their big network with the positivity of a thriving sports network to ensure women are seen, recognised and rewarded through opportunities, experiences, and mentorships, in an effort to change the face of football for good.
Mat O'Brien
Executive Creative Director, Three
Nicole Pacitti
Sponsorship + Brand Activation Specialist, Three
3:45 - 4:05
AI
Live AI Art - How Technology Can Facilitate Human Connection
Jill Kluge, Brand Adviser for Mandarin Oriental Hotel Group discusses how the heritage brand embraced a world-first fusion of tradition and technology
Jill Kluge
CMO, Mandarin Oriental
Adam Wadey
Creative Director, Studio of Art & Commerce
3:45 - 4:05
AI
Live AI Art - How Technology Can Facilitate Human Connection
How taking big leaps of faith can have stunning results, and how brand experiences that surprise, inspire and emotionally engages people have such great power. This heritage brand embraced a world-first fusion of tradition and technology with a live interactive AI Art experience at Mandarin’s 60th anniversary event in Hong Kong.
Jill Kluge
CMO, Mandarin Oriental
Adam Wadey
Creative Director, Studio of Art & Commerce
3:55 - 4:10
DIGI
Prime Time Success: Tune into the Future with CTV Advertising
Connected TV (CTV) is emerging as a key channel for reaching global viewers. With European consumers shifting their viewing habits, marketers must adapt to stay ahead.
Ed Mullins
Director, Inventory & Partnerships, StackAdapt
3:55 - 4:10
DIGI
Prime Time Success: Tune into the Future with CTV Advertising
Connected TV (CTV) is emerging as a key channel for reaching global viewers. With European consumers shifting their viewing habits, marketers must adapt to stay ahead.
Ed Mullins
Director, Inventory & Partnerships, StackAdapt
3:55 - 4:15
HEXAG
Unlocking Consumer Trust - Harnessing the Power of Zero-Party Data and Owned Surveys in Modern Marketing
In today's ever-evolving marketing landscape, understanding consumer data has become pivotal for businesses aiming to stay ahead.
Lawrence Horne
UK Country Director, Ogury
3:55 - 4:15
HEXAG
Unlocking Consumer Trust - Harnessing the Power of Zero-Party Data and Owned Surveys in Modern Marketing
In today's ever-evolving marketing landscape, understanding consumer data has become pivotal for businesses aiming to stay ahead. This presentation delves into the concept of zero-party data, its evolution alongside consumer data, and why it holds immense significance in contemporary marketing strategies.
Lawrence Horne
UK Country Director, Ogury
4:00 - 5:00
NEWSP
Lioness legends — an exclusive interview with Rachel Day and Bethany England
SunSports’ Sandra Brobbey will host an exclusive chat with Rachel Daly and Bethany England, discussing the highs, lows, drama and dedication going into being a top sportsperson.
Sandra Brobbey
Sports reporter, SunSport
Bethany England
Footballer, England + Tottenham Hotspur
Rachel Daly
Footballer, England + Aston Villa
4:00 - 5:00
NEWSP
Lioness legends — an exclusive interview with Rachel Day and Bethany England
SunSports’ Sandra Brobbey will host an exclusive chat with Rachel Daly and Bethany England, discussing the highs, lows, drama and dedication going into being a top sportsperson. They’ll also discuss what success looks like, what the future holds for them and the Lionesses, as well as predictions for upcoming tournaments such as the men’s Euros in Germany, which will play on a big screen after the panel.
Sandra Brobbey
Sports reporter, SunSport
Bethany England
Footballer, England + Tottenham Hotspur
Rachel Daly
Footballer, England + Aston Villa
4:00 - 4:20
CMO
NBC Universal CMO Interview
Jon Evans
CMO, Uncensored
Tania Bryer
Presenter, CNBC
4:00 - 4:20
CMO
NBC Universal CMO Interview
Jon Evans
CMO, Uncensored
Tania Bryer
Presenter, CNBC
4:00 - 4:15
ATTEN
From Made for Advertising to Made for Attention
Billions of dollars are wasted serving ads to sites designed to game the system.
Mike Follett
CEO, Lumen Research
4:00 - 4:15
ATTEN
From Made for Advertising to Made for Attention
Billions of dollars are wasted serving ads to sites designed to game the system. Whatever we do as an industry, it seems that the fraudsters are always one step ahead. Can attention metrics provide a scalable solution to this persistent problem?
Mike Follett
CEO, Lumen Research
3:50 - 4:10
FLC
F*ck Being Humble: Build Unapologetic Confidence
Join TEDx speaker, award-winning founder and author of F*ck Being Humble for an inspiring keynote speech on how to be less modest and claim what you deserve in your career.
Stefanie Sword Williams
Founder, F*ck Being Humble
3:50 - 4:10
FLC
F*ck Being Humble: Build Unapologetic Confidence
Join TEDx speaker, award-winning founder and author of F*ck Being Humble for an inspiring keynote speech on how to be less modest and claim what you deserve in your career. A session guaranteed to boost your confidence, help you to stand out and empower you to be unapologetically proud of your successes.
Stefanie Sword Williams
Founder, F*ck Being Humble
4:10 - 4:25
CREAT
How Gamification has Driven Customer Engagement for Stonegate’s Slug and Lettuce, Walkabout, and 100s of Other Venues
Gamification is an amazing tool that at LAB, we believe should be in every marketer's tool box.
Stephen Cooper
Head of Marketing - Sports Brands, Stonegate Group
Sylvain Lourgouilloux
Managing Director, LAB
Becky Simms
Director, LAB
4:10 - 4:25
CREAT
How Gamification has Driven Customer Engagement for Stonegate’s Slug and Lettuce, Walkabout, and 100s of Other Venues
Gamification is an amazing tool that at LAB, we believe should be in every marketer's tool box.
Offering the opportunity to attract, engage, build loyalty and to learn about your audience - it can fit across the whole customer journey and lifecycle. And when zero-party data has never been more important, it can be used to supercharge your CRM and data strategy.
We will be diving into what it is, how best to activate within your strategy and speaking to the Stonegate Pub Company who have successfully used gamification to drive footfall, engagement and retention.
Stephen Cooper
Head of Marketing - Sports Brands, Stonegate Group
Sylvain Lourgouilloux
Managing Director, LAB
Becky Simms
Director, LAB
4:10 - 4:30
BRAND
How hard is it to achieve an actual USP (ANS: very fu^&ing hard) and will anyone even care?
“What’s your USP?” First question I get loads of times…
Sam McMeekin
CEO & Co-Founder, The Gipsy Hill Brewing Company Limited
4:10 - 4:30
BRAND
How hard is it to achieve an actual USP (ANS: very fu^&ing hard) and will anyone even care?
“What’s your USP?” First question I get loads of times… Problem is - craft beer has no USP. There, I’ve said it. The same ingredients, packaging, processes…it’s actually all marketing, stories, brand, feelings, availability, value, promotions, advertising, share of mind. In the wider world, none (little) of it is “this one’s clearly better than that one because of blah blah blah…”. If you could achieve an actual product USP wouldn’t that be awesome? At Gipsy Hill we innovated non-stop for a decade. Then last year launched a world first product, with a USP so solid I’d stake my life on it (kind of have…). How many people cared? There’s a question… What’ve we learned? Still figuring it out, but this session will cover some of that
Sam McMeekin
CEO & Co-Founder, The Gipsy Hill Brewing Company Limited
4:10 - 4:30
CRECON
WHO, WHAT, WHY? Top tips to stand out from the crowd.
Who, What, Why? You might remember the 5 W’s from your English GCSE, but today I am going to ask you to focus on just 3 of them.
Daisy Kelly
Founder and CEO, Glow For It
4:10 - 4:30
CRECON
WHO, WHAT, WHY? Top tips to stand out from the crowd.
Who, What, Why? You might remember the 5 W’s from your English GCSE, but today I am going to ask you to focus on just 3 of them. Who are you? What are you doing? And most importantly Why you are doing it? Who, What, Why? You might remember the 5 W’s from your English GCSE, but today I am going to ask you to focus on just 3 of them. Who are you? What are you doing? And most importantly, Why you are doing it? I will be sharing my top tips and how I have utilised TikTok to take my business from 5 orders a day to 5000.
Daisy Kelly
Founder and CEO, Glow For It
4:15 - 4:35
HEXAG
20 Years of Brand Excellence – how to build a resilient brand with an enduring legacy
In this session, we will explore the history of the Dirt Is Good brand, with the VP of Marketing, Tati Lindenberg
Tati Lindenberg
VP Marketing, Dirt is Good, Unilever
4:15 - 4:35
HEXAG
20 Years of Brand Excellence – how to build a resilient brand with an enduring legacy
In this session, we will explore the history of the Dirt Is Good brand, with the VP of Marketing, Tati Lindenberg, as a case study in excellence when it comes to brands that have demonstrated adaptability and resilience. DIG continues to evolve with the times, using powerful and purposeful creativity to ensure that its core identity and founding purpose remain clear and true to audiences around the world.
Tati will discuss:
- How can you stay true to one central idea, whilst adapting its expression to be culturally resonant for over two decades and in over 50 global markets.
- The need for bravery and bold thinking to know when it is time to change direction and evolve.
- Defining a brand partnership strategy based on shared values and cultural impact.
Tati Lindenberg
VP Marketing, Dirt is Good, Unilever
4:15 - 4:30
DIGI
How are TV OEMs shaping the future of CTV advertising?
n this fireside discussion between Andy Jones from Samsung Ads & Paul Gubbins, we will hear more about the role TV OEMs are playing in the CTV advertising market
Andy Jones
Head of UK Sales, Samsung
Paul Gubbins
VP, CTV Strategy & Marketing, Publica by IAS
4:15 - 4:30
DIGI
How are TV OEMs shaping the future of CTV advertising?
In this fireside discussion between Andy Jones from Samsung Ads & Paul Gubbins, we will hear more about the role TV OEMs are playing in the CTV advertising market, and how ACR data can help those on the buy side to better target, and engage with streaming audiences in the growing number of FAST environments they are leaning into.
Andy Jones
Head of UK Sales, Samsung
Paul Gubbins
VP, CTV Strategy & Marketing, Publica by IAS
4:20 - 4:55
ATTEN
Attention! London Calling
Are you targeting Londoners in your marketing campaigns? With over 10 million people and as the fastest-growing UK city, London is a key market for many. Now, you can reach 70% of this diverse population through just one channel: Out-of-Home with JCDecaux.
Chris Felton
Director of Data + Insight, JC Decaux
4:20 - 4:55
ATTEN
Attention! London Calling
Are you targeting Londoners in your marketing campaigns? With over 10 million people and as the fastest-growing UK city, London is a key market for many. Now, you can reach 70% of this diverse population through just one channel: Out-of-Home with JCDecaux. Jean Claude Decaux pioneered advertising-funded bus shelters 60 years ago, prioritising community benefit. Today, a TfL JCDecaux bus shelter campaign reaches 70% of Londoners, and by using TfL data from JCDecaux’s Data Solutions team you can create personalized, data-driven campaigns. Why bus shelters? Research from Lumen shows the time spent in a bus shelter boosts ad attention. With their phones in hand during 'me-time,' Londoners are ready to act on what they've seen. Don't miss the launch of this new research at 4:20 pm on the Attention Stage.
Chris Felton
Director of Data + Insight, JC Decaux
4:30 - 4:50
CRECON
Scaling influence: using creators to turn communities into customers.
SharkNinja is a brand with serious momentum—enjoying viral, sell-out success from a number of product launches in recent months. The secret? Smart creator strategy that focuses on community and conversation.
Eva Bojtos
Director of Social Media EMEA, SharkNinja
Gareth Harrison
Senior Strategist, SocialChain
4:30 - 4:50
CRECON
Scaling influence: using creators to turn communities into customers.
SharkNinja is a brand with serious momentum—enjoying viral, sell-out success from a number of product launches in recent months. The secret? Smart creator strategy that focuses on community and conversation. In this session, join Eva Bojtos, Head of Social at SharkNinja and Gareth Harrison, Senior Strategist at SocialChain as they explain how through smart audience strategy that pinpoints unconventional product use cases within different categories, they’re using community-centric creator partnerships to:
- Find and convert new customers in previously untapped communities
- Generate mass awareness for their game-changing product innovations
- And build an engaged and loyal fanbase at scale
Eva Bojtos
Director of Social Media EMEA, SharkNinja
Gareth Harrison
Senior Strategist, SocialChain
4:30 - 4:50
BRAND
A traditional CMS: Can’t Manage Sh*t
Have you ever felt like you need a PhD in rocket science just to update a page on your website?
Jono Brain
Co-Founder, Anything
Simon Wright
Customer Success Manager, Storyblok
4:30 - 4:50
BRAND
A traditional CMS: Can’t Manage Sh*t
Have you ever felt like you need a PhD in rocket science just to update a page on your website? We explore the challenges of traditional Content Management System (CMS) platforms and explain why transitioning to a modern, headless CMS might be the ideal solution for you
Jono Brain
Co-Founder, Anything
Simon Wright
Customer Success Manager, Storyblok
4:35 - 4:50
DIGI
CTV data, what do brands and agencies need to know?
Explore the transformative role of CTV data in performance-based advertising and learn how to integrate these insights into a comprehensive multi-channel strategy.
Khaled Alfangary
Senior Manager, Client Services, EMEA, StackAdapt
Alex Jacobs
Programmatic Director, SINE Digital
Ben Orford
Senior Sales Director, LG Ads
Catherine Lofthouse
Client Partner, Global Addressable Media, Dentsu
4:35 - 4:50
DIGI
CTV data, what do brands and agencies need to know?
Explore the transformative role of CTV data in performance-based advertising and learn how to integrate these insights into a comprehensive multi-channel strategy. Join our panel of experts as they delve into how CTV can drive Return on Ad Spend (ROAS) at scale. Discover the best practices brands and agencies are employing for effective performance targeting, precise attribution, and accurate measurement.
Khaled Alfangary
Senior Manager, Client Services, EMEA, StackAdapt
Alex Jacobs
Programmatic Director, SINE Digital
Ben Orford
Senior Sales Director, LG Ads
Catherine Lofthouse
Client Partner, Global Addressable Media, Dentsu
4:30 - 4:50
CREAT
Machine Football with Graeme Le Saux
The Premier League is one the leading entertainment brands in the world.
Graeme Le Saux
Founder, Machine Football / Former England Footballer
Chris Perry
Founder, Machine Football
4:30 - 4:50
CREAT
Machine Football with Graeme Le Saux
The Premier League is one the leading entertainment brands in the world. The passion and engagement of a global audience and the levels of innovation in content creation and distribution have helped it to stand apart in a world of increasing commodification.
However Football still faces the dual challenge of changes in audience behaviour and technology centralisation that many other brands face.
What can football teach us about how passion, experience and identity can be protected and enhanced in this environment? How can technology be the catalyst for enhancing the things we love rather than a force for devaluation and homogenisation?
The founders of Machine Football will discuss these topics and provide a first look at Ai techniques that can act as the catalyst for new levels of brand engagement in one of highest performance environments in the world.
Graeme Le Saux
Founder, Machine Football / Former England Footballer
Chris Perry
Founder, Machine Football
4:40 - 4:55
HEXAG
The Great Attention Heist
In today's fast-paced digital landscape, attention is the new currency—scarce, valuable, and fiercely sought after. Brands must become adept at capturing attention amidst a sea of distractions.
Alex Cheeseman
Head of Enterprise Brands, NE, Outbrain
Marc Guldimann
CEO, Adelaide Metrics
Benazir Barlet-Batada
Former Senior Marketing Director, Mondelez International
4:40 - 4:55
HEXAG
The Great Attention Heist
In today's fast-paced digital landscape, attention is the new currency—scarce, valuable, and fiercely sought after. Brands must become adept at capturing attention amidst a sea of distractions. This session delves into the intricate world of attention economics, uncovering strategies from industry leaders who excel at attracting and retaining audience focus. Join the conversation with Benazir Batada, Ex Senior Marketing Leader at Mondelez, and Marc Guldimann, Founder & CEO at Adelaide, for an enlightening discussion that will equip you with the tactics needed to ensure your brand not only stands out but is eagerly sought after.
Alex Cheeseman
Head of Enterprise Brands, NE, Outbrain
Marc Guldimann
CEO, Adelaide Metrics
Benazir Barlet-Batada
Former Senior Marketing Director, Mondelez International
4:50 - 5:10
BRAND
Dice, Doubt & Decision Making: Bold Strategies for an Unpredictable World
In a world rife with uncertainty, how can we leverage psychology to make bold decisions with confidence?
Alec Barr
Head of Behavioural Science, OLIVER Agency
4:50 - 5:10
BRAND
Dice, Doubt & Decision Making: Bold Strategies for an Unpredictable World
In a world rife with uncertainty, how can we leverage psychology to make bold decisions with confidence? What can the ancient game of backgammon teach us about navigating the ambiguities of the modern marketing landscape? And why is it smart to become a professional gambler at the office? Join Alec Barr – behaviour change expert, design ethicist, tech philosopher – on a board game themed journey to embrace uncertainty and learn how to make more effective choices in an unpredictable world. This thought-provoking session will equip you with a practical toolkit of counterintuitive decision-making techniques, harnessing the power of game theory, probabilistic thinking and even using AI to short-circuit your biases. Come roll the dice, and learn why a deceptively simple game might serve as the perfect strategic training ground for navigating risk, confronting failure, and thriving in chaos.
Alec Barr
Head of Behavioural Science, OLIVER Agency
4:55 - 5:15
HEXAG
How Mattel and Barbie create fans not customers
Join Ruth Henriquez as she explores how Mattel and Barbie create fans not consumers.
Ruth Henriquez
Director, Consumer Products, Publishing + LBE, Mattel
4:55 - 5:15
HEXAG
How Mattel and Barbie create fans not customers
Join Ruth Henriquez as she explores how Mattel and Barbie create fans not consumers. She will speak about the Barbie journey of innovation and transformation, highlighting Mattel's bold brand strategy, groundbreaking collaborations, and visionary approach to marketing and advertising. She will also explore the future of brand storytelling and consumer engagement across the Mattel brands, as the company takes their brands beyond the toy aisle.
Ruth Henriquez
Director, Consumer Products, Publishing + LBE, Mattel
4:55 - 5:05
DIGI
Navigating the Hybrid TV Landscape: Balancing Linear and Connected TV in the UK
Welcome to this insightful panel discussion on 'Navigating the Hybrid TV Landscape: Balancing Linear and Connected TV in the UK.' In 2024, the UK TV landscape reflects a significant shift towards connected and advanced TV options, driven by changing consumer habits and technological advancements.
Marius Leichte
Senior Manager Corporate Development, Virtual Minds
4:55 - 5:05
DIGI
Navigating the Hybrid TV Landscape: Balancing Linear and Connected TV in the UK
Welcome to this insightful panel discussion on 'Navigating the Hybrid TV Landscape: Balancing Linear and Connected TV in the UK.' In 2024, the UK TV landscape reflects a significant shift towards connected and advanced TV options, driven by changing consumer habits and technological advancements. Today, we are joined by three distinguished experts who will share their insights on this dynamic evolution. Please welcome Rhys McLachlan, Director of Advanced Advertising at ITV; Marius Leichte, Senior Manager of Corporate Development at Virtual Minds; and Sebastian Busse, Director of Partnership Development at RTL AdAlliance.
Marius Leichte
Senior Manager Corporate Development, Virtual Minds
5:00 - 7:00
NEWSP
Euros match live
Join Newsworks for pizza, drinks and a live screening of a crucial second-round match from Euro 2024.
5:00 - 7:00
NEWSP
Euros match live
Join Newsworks for pizza, drinks and a live screening of a crucial second-round match from Euro 2024.
5:10 - 5:25
BRAND
Want to reach new customers for your brand?
If brands and marketing is all about creating a connection with consumers, then most brands failed to reach the total audience.
Saad Al-Saraf
CEO, Mediareach Advertising
5:10 - 5:25
BRAND
Want to reach new customers for your brand?
If brands and marketing is all about creating a connection with consumers, then most brands failed to reach the total audience.
I will discuss how we unlocked new niche customers for clients and increased their sales and market-share with minimal budget?
Don't miss our speaking session on the opening day! We'll be on the Brand innovation Stage at 5:00 pm, sharing exclusive insights on tapping into lucrative new customers from our leading expert.
Eager for more? Swing by our picnic table T12 at 93 ft East near the Wine Alley to chat with our team about elevating your marketing and attracting new customers.
Saad Al-Saraf
CEO, Mediareach Advertising
9:45 - 10:10
CREAT
Starling Bank: How do challenger brands keep their edge
Starling Bank is exactly ten years old. How has it kept innovating, using fresh creative to ensure it doesn't become 'part of the furniture'?
Rachel Kerrone
Brand and Marketing Director, Starling Bank
Tom Ollerton
Founder, Automated Creative
9:45 - 10:10
CREAT
Starling Bank: How do challenger brands keep their edge
Starling Bank is exactly ten years old. How has it kept innovating, using fresh creative to ensure it doesn't become 'part of the furniture'?
Rachel Kerrone
Brand and Marketing Director, Starling Bank
Tom Ollerton
Founder, Automated Creative
9:45 - 10:10
ATTEN
STOP SHOUTING, START TALKING: USING PR TO ENGAGE IN A FRENETIC INDUSTRY
Justin Reid, Media Director EMEA, Tripadvisor and Lydia Oakes, MD, Bluestripe Communications in conversation with Justin Pearse, Editor New Digital Age.
Justin Pearse
Editor, New Digital Age
Lydia Oakes
MD, Bluestripe Communications
Justin Reid
Media Director EMEA, Tripadvisor
9:45 - 10:10
ATTEN
STOP SHOUTING, START TALKING: USING PR TO ENGAGE IN A FRENETIC INDUSTRY
Justin Reid, Media Director EMEA, Tripadvisor and Lydia Oakes, MD, Bluestripe Communications in conversation with Justin Pearse, Editor New Digital Age.
Agencies are deluged with communications from tech companies and media owners desperate to get on the plan. How can PR be used most effectively to help?
This session will provide a masterclass on how to use PR to deliver on real-world outcomes and drive business objectives. From the trade press to industry events and your owned media, this session will provide invaluable, actionable insights.
Justin Pearse
Editor, New Digital Age
Lydia Oakes
MD, Bluestripe Communications
Justin Reid
Media Director EMEA, Tripadvisor
10:00 - 5:30
CMO
Uncensored CMO Backstage @ MAD//Fest at the Taproom on Dray Walk is open all day.
Exclusive invite only area and new to MAD//Fest 2024. (Check your badge!)
Jon Evans
CMO, Uncensored
10:00 - 5:30
CMO
Uncensored CMO Backstage @ MAD//Fest at the Taproom on Dray Walk is open all day.
Exclusive invite only area and new to MAD//Fest 2024. (Check your badge!) Beyond great content sessions from the likes of the best CMOs and marketing and creative legends including Nils Leonard, Sir John Hegarty, Sir Martin Sorrell and Rory Sutherland, the area will be a haven for genuine connection. Engage in top-tier networking, create great relationships, and discover what truly keeps your peers up at night.
Jon Evans
CMO, Uncensored
10:15 - 10:20
HEXAG
Welcome to MAD//Fest
This session will be live-streamed to all other stages.
Justin Pearse
Editor, New Digital Age
10:15 - 10:20
HEXAG
Welcome to MAD//Fest
Justin Pearse
Editor, New Digital Age
10:20 - 10:25
HEXAG
What to expect today
Co-founders Dan Brain and Ian Houghton give you a lowdown of their highlights from this year's MAD//Fest programme. This session will be live-streamed to all other stages.
Dan Brain
Co-Founder
Ian Houghton
Co-Founder
10:20 - 10:25
HEXAG
What to expect today
Dan Brain
Co-Founder
Ian Houghton
Co-Founder
10:30 - 10:55
HEXAG
Exploring Intersections of Culture
We recognise the value of connecting with consumers on their terms and through their culture.
Eric Melis
VP, Global Brand Marketing , PepsiCo (International Beverages)
10:30 - 10:55
HEXAG
Exploring Intersections of Culture
We recognise the value of connecting with consumers on their terms and through their culture. The once-segmented worlds of music, art, and sport collide to spark fresh creative ideas and cultural moments. PepsiCo has always tapped into these sweet spots of intersection, but we never lose sight of finding smarter, newer, richer ways to do so. This session will be live-streamed to all other stages.
Eric Melis
VP, Global Brand Marketing , PepsiCo (International Beverages)
10:55 - 11:15
HEXAG
Toilets are Funny and Other Lessons from Who Gives A Crap
Delve into the unexpected journey of Who Gives A Crap.
Emily Kraftman
MD (Europe), Who Gives A Crap
10:55 - 11:15
HEXAG
Toilets are Funny and Other Lessons from Who Gives A Crap
Delve into the unexpected journey of Who Gives A Crap. Discover how humour, honesty, and a commitment to doing good have turned a humble toilet paper company into a beloved brand. Learn how they have navigated challenges, delighted customers, and made a global impact, all while talking toilet puns along the way. Bottoms up!
Emily Kraftman
MD (Europe), Who Gives A Crap
10:55 - 11:00
AI
Chair's Welcome
Amy Wright
Global Head of Creative Strategy, Automated Creative
Alex Hobhouse
CPO + Founder, Automated Creative
10:55 - 11:00
AI
Chair's Welcome
Amy Wright
Global Head of Creative Strategy, Automated Creative
Alex Hobhouse
CPO + Founder, Automated Creative
10:55 - 11:00
ATTEN
Chair's Welcome
Mike Follett
CEO, Lumen Research
10:55 - 11:00
ATTEN
Chair's Welcome
Mike Follett
CEO, Lumen Research
10:55 - 11:00
DIGI
Welcome by your DigiAds host
Ben Phillips
Host, DigiAds
10:55 - 11:00
DIGI
Welcome by your DigiAds host
Ben Phillips
Host, DigiAds
11:00 - 11:20
CREAT
Unleashing creativity from within
Building a nimble and award-winning creative culture, in a behemoth billion-dollar corporation.
Matt Watson
ECD, PepsiCo
11:00 - 11:20
CREAT
Unleashing creativity from within
Matt Watson
ECD, PepsiCo
11:00 - 11:20
CRECON
What does a strategic approach in Influencer Marketing look like
Layla Hatia
Head of Consumer Influence | Influencer, Social & PR, The Very Group
11:00 - 11:20
CRECON
What does a strategic approach in Influencer Marketing look like
Layla Hatia
Head of Consumer Influence | Influencer, Social & PR, The Very Group
11:00 - 11:20
BRAND
Recycled plastic is not fantastic - If nature made plastic, this would be it
Globally, only 9% of plastic waste has ever been recycled, The remainder is landfilled, incinerated or littered.
Insiya Jafferjee
Co-Founder + CEO, Shellworks
Amir Afshar
Co-Founder + Chief Product Officer, Shellworks
11:00 - 11:20
BRAND
Recycled plastic is not fantastic - If nature made plastic, this would be it
Globally, only 9% of plastic waste has ever been recycled, The remainder is landfilled, incinerated or littered. Shellworks is a materials science and packaging solution startup that is helping brands eliminate plastic from their offering without compromising on performance.
Insiya Jafferjee
Co-Founder + CEO, Shellworks
Amir Afshar
Co-Founder + Chief Product Officer, Shellworks
11:00 - 11:20
ATTEN
Does the rise of CTV and its Attention potential spell the demise of linear TV?
With multi-device viewing habits on the rise, CTV Attention metrics can provide a more holistic view of audience engagement across different screens and devices. But What is the Attention potential for informing the broader media strategies of advertisers and delivering ROI?
Peter Grant
Head of Media Effectiveness, Boots
11:00 - 11:20
ATTEN
Does the rise of CTV and its Attention potential spell the demise of linear TV?
With multi-device viewing habits on the rise, CTV Attention metrics can provide a more holistic view of audience engagement across different screens and devices. But What is the Attention potential for informing the broader media strategies of advertisers and delivering ROI?
Peter Grant
Head of Media Effectiveness, Boots
11:00 - 11:20
AI
Unveiling Generative AI: Transformations and Implications for Advertising
Nuance often gets lost in discussions about AI. Some believe it will take our jobs and pose existential threats, while others dismiss it as overhyped.
Tom Goodwin
Futuroligist / World-renowned trends and transformation expert
11:00 - 11:20
AI
Unveiling Generative AI: Transformations and Implications for Advertising
Nuance often gets lost in discussions about AI. Some believe it will take our jobs and pose existential threats, while others dismiss it as overhyped. This session aims to explore the vast ground between these extremes and address the critical questions surrounding Generative AI in advertising. Join us as we delve into what Generative AI truly is and its potential impact across the advertising industry. We'll differentiate between distractions and genuine possibilities, examine the broader implications, and discuss actionable steps you can take now to prepare for the future This was written by AI, it’s not that good.
Tom Goodwin
Futuroligist / World-renowned trends and transformation expert
11:00 - 11:30
DIGI
The Truth Behind Retail Media Evolution in the UK
Paul Frampton-Calero
President, CvE Marketing Consultancy
Ollie Shayer
Omni-Media Director, Boots
Ben O'Mahoney
AdTech & Data Partnerships Lead, Ocado Retail
Tash Whitmey
Group Managing Director, Tesco Retail Media
Amir Rasekh
Managing Director, Nectar 360
11:00 - 11:30
DIGI
The Truth Behind Retail Media Evolution in the UK
Paul Frampton-Calero
President, CvE Marketing Consultancy
Ollie Shayer
Omni-Media Director, Boots
Ben O'Mahoney
AdTech & Data Partnerships Lead, Ocado Retail
Tash Whitmey
Group Managing Director, Tesco Retail Media
Amir Rasekh
Managing Director, Nectar 360
11:00 - 11:05
FLC
CHAIRS WELCOME
Ellie Edwards-Scott
Co-Founder, Advisory Collective
11:00 - 11:05
FLC
CHAIRS WELCOME
Ellie Edwards-Scott
Co-Founder, Advisory Collective
11:05 - 11:25
FLC
(Bio)Fueling the Fempire: Making Magic from Life’s Messiest Moments
Co-founders Tara and Susan share their journey, from best mates daydreaming about starting the “Feminist Mafia” in the university toilets to “tampon moguls” building the bestselling eco-period care brand at retailers like Boots, Superdrug and Tesco.
Tara Chandra
Co-Founder, Here We Flo
Susan Allen
Co-Founder + Chief Brand Officer, Here We Flo
11:05 - 11:25
FLC
(Bio)Fueling the Fempire: Making Magic from Life’s Messiest Moments
Co-founders Tara and Susan share their journey, from best mates daydreaming about starting the “Feminist Mafia” in the university toilets to “tampon moguls” building the bestselling eco-period care brand at retailers like Boots, Superdrug and Tesco. With a love for breaking the "fourth wall", alliteration and terrible puns, and a funny, feminist and fierce tone of voice, they have built a sustainable brand loved by their community of Flo Babes. Come hear about the highs, lows and (many!) lessons they’ve learned along the way!
Tara Chandra
Co-Founder, Here We Flo
Susan Allen
Co-Founder + Chief Brand Officer, Here We Flo
11:00 - 11:30
CMO
Whats changed about the Psychology of Advertising?
Jon Evans
CMO, Uncensored
Rory Sutherland
Vice Chairman, Ogilvy UK
11:00 - 11:30
CMO
Whats changed about the Psychology of Advertising?
Jon Evans
CMO, Uncensored
Rory Sutherland
Vice Chairman, Ogilvy UK
11:20 - 11:40
HEXAG
Diving deeper, going bolder, working harder: The Libresse and Tena stories
Fortune doesn’t always favour the bold, but it’s rocket fuel for growth when you are able to unlock its full potential.
Jason Kaplanis
Global Marketing & Communications Director, Essity
Tanja Grubner
Global Innovation, Brand & Communications Director, Essity
Margaux Revol
Strategy Partner, AMV BBDO
Lynne Deason
Head of Creative Excellence, Kantar
11:20 - 11:40
HEXAG
Diving deeper, going bolder, working harder: The Libresse and Tena stories
Fortune doesn’t always favour the bold, but it’s rocket fuel for growth when you are able to unlock its full potential. Hear two tremendous award-winning marketers from Essity and their superb creative partners AMV BBDO reveal how to get it right. They explore how radical empathy is key to making a meaningful connection with your audience, why bold creativity is fundamental to success, and how to ensure that brave choices deliver maximum commercial impact. Be inspired by the masters of boldness-that-delivers.
Jason Kaplanis
Global Marketing & Communications Director, Essity
Tanja Grubner
Global Innovation, Brand & Communications Director, Essity
Margaux Revol
Strategy Partner, AMV BBDO
Lynne Deason
Head of Creative Excellence, Kantar
11:20 - 12:10
BRAND
The LEGO Group Brand Challenge
At the LEGO group, our mission is to inspire and develop the builders of tomorrow.
Claudia Miceli
Brand Director UK&I, The LEGO Group
11:20 - 12:10
BRAND
The LEGO Group Brand Challenge
At the LEGO group, our mission is to inspire and develop the builders of tomorrow. That's why we're on a quest for innovative solutions to engage more girls with our sets, empowering them to unleash their creativity and imagine limitless possibilities.
Claudia Miceli
Brand Director UK&I, The LEGO Group
11:20 - 11:35
CRECON
How Brands Win With Creator Marketing: A Creator POV.
It’s no secret that Creators can be impactful to each stage of your marketing funnel.
Rafe Oakes
Director of EMEA, Captiv8
Brandon B
YouTuber
11:20 - 11:35
CRECON
How Brands Win With Creator Marketing: A Creator POV.
It’s no secret that Creators can be impactful to each stage of your marketing funnel. The challenge we have in today’s market is how to make the Creators your brand partners with the most successful they can be. If you’re looking for basic best practices, keep scrolling. This is a template of how you can customize your Creator efforts to be the most effective in the industry.
Join YouTube star BrandonB and Captiv8’s very own Rafe Oakes who will offer a perspective from the Creators lens on what will give marketers a competitive edge with Creator marketing in 2025 and beyond.
Here’s to intimately knowing how to make Creators effective for you.
Rafe Oakes
Director of EMEA, Captiv8
Brandon B
YouTuber
11:20 - 11:40
AI
Separating The Chaos From The Calm: Delivering Excellence By Integrating Generative AI Into Your Content Transformation Journey
As the volume of content continues to surge, so does the complexity of managing, curating, and delivering it effectively. In this session we look at how Generative AI can serve as a transformative solution for content.
Swagat Choudhury
Global Digital Commerce Director, Mars Wrigley
11:20 - 11:40
AI
Separating The Chaos From The Calm: Delivering Excellence By Integrating Generative AI Into Your Content Transformation Journey
As the volume of content continues to surge, so does the complexity of managing, curating, and delivering it effectively. In this session we look at how Generative AI can serve as a transformative solution for content.
- Breathe in and see where you need to focus in your content needs
- Know Generative AI can serve you best in your content creation & ideation journeys bringing outcomes a click away
- See where future of content is heading and how do we leap there
Swagat Choudhury
Global Digital Commerce Director, Mars Wrigley
11:25 - 11:40
ATTEN
Media Pub Chat: how TF do I measure programmatic DOOH?
The magic of the pub: where everything is up for conversation, including questions like how TF do I measure programmatic DOOH?
Layla Soufi
EMEA Partnerships Director , VIOOH
Adam Orridge
Senior Insights & Measurement Manager, VIOOH
Amanda Woodley
Head of Clients, Ipsos
Ed Mullins
Director, Inventory & Partnerships, StackAdapt
11:25 - 11:40
ATTEN
Media Pub Chat: how TF do I measure programmatic DOOH?
The magic of the pub: where everything is up for conversation, including questions like how TF do I measure programmatic DOOH? In this informal and relaxed session, join VIOOH alongside some industry expert friends as we demystify some of the burning questions you might have been too shy to ask before around the thorny topic of campaign measurement.
Layla Soufi
EMEA Partnerships Director , VIOOH
Adam Orridge
Senior Insights & Measurement Manager, VIOOH
Amanda Woodley
Head of Clients, Ipsos
Ed Mullins
Director, Inventory & Partnerships, StackAdapt
11:25 - 11:40
CREAT
easyJet: adopting strategic silliness on social
While easyJet has long been famous for connecting people across Europe, the brand wanted to give its socials the same fame.
Phoebe Ord
Business Director, DEPT®
Tom
Head of Brand, Planning and Content, easyJet
11:25 - 11:40
CREAT
easyJet: adopting strategic silliness on social
While easyJet has long been famous for connecting people across Europe, the brand wanted to give its socials the same fame. And taking a brave new route, embedding silliness in its social strategy, has paid off. Embracing and celebrating the weird and wonderful, the obscurities of European culture, and the unbounded joy of travel is helping easyJet to stand out and cut through.
Silliness that ensued: an influencer-penned song about European foodie hotspots; a collab with an ex-employee and star of 00s show Airline; and reuniting iconic Eurovision duo Scooch to pay homage to their infamous 2007 entry, refreshed cabin crew uniforms to boot. All of which has strengthened community and accelerated fan love amongst an audience of easyJetters.
In this session, easyJet and DEPT® will share the do’s and don’ts of strategic silliness, and what it takes to strike a balance that drives results.
Phoebe Ord
Business Director, DEPT®
Tom
Head of Brand, Planning and Content, easyJet
11:35 - 11:55
CRECON
Influencer Marketing - The Good, The Bad, and the Ugly
A holistic look at the industry at a glance from the perspective of a creator and from brands that invest heavily in the space.
Hannah Monds
Co-Head of EMEA, Influential
Laura Donadio
General Manager, THG (The Hut Group)
Olivia Bentley
TV Star and Businesswoman
Katie Nelson
Head of Influencer Marketing, Sky
11:35 - 11:55
CRECON
Influencer Marketing - The Good, The Bad, and the Ugly
A holistic look at the industry at a glance from the perspective of a creator and from brands that invest heavily in the space.
Hannah Monds
Co-Head of EMEA, Influential
Laura Donadio
General Manager, THG (The Hut Group)
Olivia Bentley
TV Star and Businesswoman
Katie Nelson
Head of Influencer Marketing, Sky
11:35 - 11:50
DIGI
UK Retail Media: Coming of Age
Retail media is maturing and should be considered in a more expansive way as the glue across your marketing plans.
Lee Roberts
Head of Media Sales, Tesco Media & Insight Platform
Uche Ofili
Agency Group Head, Tesco Media & Insight Platform
11:35 - 11:50
DIGI
UK Retail Media: Coming of Age
Retail media is maturing and should be considered in a more expansive way as the glue across your marketing plans. It should be planned strategically and further out, and retail media should absolutely be considered as a growth driver to drive your business. Join us as we explore three common misconceptions and learn how to position yourself for success in this evolving landscape.
Lee Roberts
Head of Media Sales, Tesco Media & Insight Platform
Uche Ofili
Agency Group Head, Tesco Media & Insight Platform
11:40 - 11:55
AI
The AI Ad-Vantage: Speeding Up Strategy with Silicon Audiences
In a world where new platforms, audiences, trends and behaviours emerge daily, the ability to constantly evolve your marketing strategy has never been more important.
Matt Garbutt
AI & Creative Director, Brave Bison
Ric Hayes
Group Strategy Director, SocialChain
11:40 - 11:55
AI
The AI Ad-Vantage: Speeding Up Strategy with Silicon Audiences
In a world where new platforms, audiences, trends and behaviours emerge daily, the ability to constantly evolve your marketing strategy has never been more important. But good strategy takes time, effort, and lots of data, people and budget. At least it used to. In this session, Group Strategy Director Ric Hayes and Creative Director Matt Garbutt, join forces to lift the curtain on Brave Bison’s game-changing proprietary AudienceGPT, explaining how they’re using it to:
- Turn raw data into actionable audience insights at previously unheard of pace.
- Offset the impact of cookie deprecation by getting to better media targeting and measurement.
- Optimise and personalise creative at lightening speed.
And this is just the beginning. Join them to learn what the new strategic frontier looks like, and how it will likely change the face of marketing for good.
Matt Garbutt
AI & Creative Director, Brave Bison
Ric Hayes
Group Strategy Director, SocialChain
11:45 - 12:05
HEXAG
Rise Above: From Streets to Seats of Power
From actresses, influencers to authors and entrepreneurs. Being part of the game and being bold with Vanessa Sam, Shakaila Forbes-Bell, Lisa Goodchild, and hosted by Laiba Khan as they share how they've shattered barriers and dominated industries—from an author to working with the BBC and Goldman Sachs to Heatherwick Studio and beyond.
Vanessa Sam
Actress, multi award winning inspirational speaker
Shakaila Forbes-Bell
Award winning Fashion Psychologist, Best-Selling Author of Big Dress Energy
Lisa Goodchild
Founder, Digilearning
Laiba Khan
Digilearning Ambassador, Multiply
11:45 - 12:05
HEXAG
Rise Above: From Streets to Seats of Power
From actresses, influencers to authors and entrepreneurs. Being part of the game and being bold with Vanessa Sam, Shakaila Forbes-Bell, Lisa Goodchild, and hosted by Laiba Khan as they share how they've shattered barriers and dominated industries—from an author to working with the BBC and Goldman Sachs to Heatherwick Studio and beyond. Their stories inspire not just participation but transformation. Decode the rules, ignite your ambition, and redefine leadership with us. Don't just play the game—change it. Be part of our launch #GIRLRISE100 (supported by Channel Factory) and seize your place at the forefront of innovation and powering up generations!
Vanessa Sam
Actress, multi award winning inspirational speaker
Shakaila Forbes-Bell
Award winning Fashion Psychologist, Best-Selling Author of Big Dress Energy
Lisa Goodchild
Founder, Digilearning
Laiba Khan
Digilearning Ambassador, Multiply
11:45 - 12:05
ATTEN
After the Attention, it’s the Impression that Counts
Using Attention as a metric casts the net far wider because it includes the attention of the people you don't need to reach, as well as those you do.
Dino Myers-Lamptey
Founder, The Barber Shop
11:45 - 12:05
ATTEN
After the Attention, it’s the Impression that Counts
Using Attention as a metric casts the net far wider because it includes the attention of the people you don't need to reach, as well as those you do. How can creative and context help tighten the net, capturing only the audience that really matters to you, and what externalities do you need to take into account?
Dino Myers-Lamptey
Founder, The Barber Shop
11:45 - 12:05
FLC
Unleashing women's power at every stage of life
A conversation about the challenges faced by women at work throughout different life stages - family planning, maternity, care-giving, menopause - and the cultural and policy changes that need to happen to better support us through these.
Katie Street
Founder and CEO, Street Agency + Host of Marketing In The Madness Podcast
Amelia Sordell
Founder - The Personal Branding Agency, Klowt
Sedge Beswick
Content Consultant, Advisor and Founder
Joanna Lyall
Founder + CEO, The Better Menopause
11:45 - 12:05
FLC
Unleashing women's power at every stage of life
A conversation about the challenges faced by women at work throughout different life stages - family planning, maternity, care-giving, menopause - and the cultural and policy changes that need to happen to better support us through these.
Katie Street
Founder and CEO, Street Agency + Host of Marketing In The Madness Podcast
Amelia Sordell
Founder - The Personal Branding Agency, Klowt
Sedge Beswick
Content Consultant, Advisor and Founder
Joanna Lyall
Founder + CEO, The Better Menopause
11:45 - 12:05
CREAT
The Real Reasons That Brands Are Going In-House
In this brave new world of branding, recent reports from the USA and Europe reveal an unprecedented rise in the number of brands with in-house creative teams—82% in the USA and 76% in mainland Europe.
Emma Sexton
Founder, Inside Out Community
Matt Watson
ECD, PepsiCo
Emma Perkins
Head of LEGO Agency, LEGO
Shannon Kalkstein
Global Head of U-Studio, Unilever
11:45 - 12:05
CREAT
The Real Reasons That Brands Are Going In-House
In this brave new world of branding, recent reports from the USA and Europe reveal an unprecedented rise in the number of brands with in-house creative teams—82% in the USA and 76% in mainland Europe. Contrary to popular belief, this shift isn't just about saving money, and it is a pendulum which isn’t swinging back any time soon. Today’s boldest brands know how to unlock the real value of embedding creatives within their organisations, which is revolutionising the creative landscape as we know it.
Emma Sexton
Founder, Inside Out Community
Matt Watson
ECD, PepsiCo
Emma Perkins
Head of LEGO Agency, LEGO
Shannon Kalkstein
Global Head of U-Studio, Unilever
11:55 - 12:15
AI
AI averse to AI adventurer - How does your AI strategy stack up?
With an overwhelming choice of AI tools coming to market, and everyone at varying stages of adoption and readiness, how can you assess your AI performance?
James Hirst
Co-founder, Plain
Becky McOwen-Banks
Founder & AI Powered Exec Creative Director, Plain
11:55 - 12:15
AI
AI averse to AI adventurer - How does your AI strategy stack up?
With an overwhelming choice of AI tools coming to market, and everyone at varying stages of adoption and readiness, how can you assess your AI performance? Using data gathered from the MADFest audience, come and discover where you and your team sit, and what you need to do to successfully increase your AI adoption.
James Hirst
Co-founder, Plain
Becky McOwen-Banks
Founder & AI Powered Exec Creative Director, Plain
12:00 - 12:30
CMO
Whats wrong with Advertising these days and why the industry go to work
Jon Evans
CMO, Uncensored
Tom Goodwin
Futuroligist / World-renowned trends and transformation expert
12:00 - 12:30
CMO
Whats wrong with Advertising these days and why the industry go to work
Jon Evans
CMO, Uncensored
Tom Goodwin
Futuroligist / World-renowned trends and transformation expert
12:00 - 12:20
CRECON
Social waves: Measuring the true reach of digital content
In today’s dynamic digital landscape, understanding the true impact of your content across all platforms is essential.
Ira Xhelili
Senior Business Director, Comscore
Dan MacDonnell
Strategist (Social Branded Entertainment), Channel 4
12:00 - 12:20
CRECON
Social waves: Measuring the true reach of digital content
In today’s dynamic digital landscape, understanding the true impact of your content across all platforms is essential. Join us at the Creator Economy Stage as Comscore's Ira Xhelili and Channel 4's Dan MacDonnell present "Social waves: Measuring the True Reach of Digital Content." Discover how the innovative concept of Social Incremental – a unique, deduplicated audience footprint across desktop, mobile, and social platforms – is transforming the way we measure and maximize digital reach. This session will delve into the power of comprehensive audience measurement, uncovering the full potential of your social media strategies. Learn how to leverage advanced analytics to enhance your digital strategy, drive engagement, and achieve unparalleled growth in the booming creator economy. Whether you're a brand, agency, or content creator, this session will equip you with the insights needed to navigate and thrive in the fragmented media world.
Ira Xhelili
Senior Business Director, Comscore
Dan MacDonnell
Strategist (Social Branded Entertainment), Channel 4
12:00 - 12:20
DIGI
Advertising in the Age of Retail Media - Are you ready for Black Fall?
Join this fireside chat for a discussion that focuses on scaling advertising efforts, the role of retail data in expanding the retail media world, and the power of relevance, in time for the extended holiday season.
Courtney Hopkins
VP of Strategic Partnerships, Rokt
12:00 - 12:20
DIGI
Advertising in the Age of Retail Media - Are you ready for Black Fall?
Join this fireside chat for a discussion that focuses on scaling advertising efforts, the role of retail data in expanding the retail media world, and the power of relevance, in time for the extended holiday season.
Every year the holidays get hotter. And no, we’re not talking about the weather. Something else is making the snow melt: record-breaking shopping cycles that have no end in sight. According to the NRF, holiday sales have continuously surged since the pandemic: from $782 billion in 2020 to $957 billion in 2023. For 2024, a $1 trillion season is not just something on a wishlist. Plan your holiday campaigns now to maximize ROI with retail data.
Courtney Hopkins
VP of Strategic Partnerships, Rokt
12:10 - 12:35
HEXAG
Seizing the Moment: How Uber Captures Consumer Attention
In our fast-paced connected world, capturing consumer attention goes beyond clever ads—it’s about creating seamless experiences.
Paul Wright
Head of Advertising International, Uber
12:10 - 12:35
HEXAG
Seizing the Moment: How Uber Captures Consumer Attention
In our fast-paced connected world, capturing consumer attention goes beyond clever ads—it’s about creating seamless experiences. Join Paul Wright as he reveals how Uber leverages unique data sets to identify and engage with consumers at pivotal moments, ensuring your message not only reaches them but resonates deeply. Imagine a world where every interaction is intuitive, where technology anticipates your (sometimes unusual) needs and enhances your daily life. Uber is making this vision a reality. In this session, Paul will share how Uber captures consumer attention through timely, relevant engagement, turning fleeting moments into lasting connections. Discover how Uber's deep insights and real-time data create extraordinary experiences from ordinary interactions.
Paul Wright
Head of Advertising International, Uber
12:10 - 12:30
BRAND
What to wear on your first trip to Mars
If you’re headed 249 million miles across the galaxy, you’re going to have to think carefully about what you pack.
Steve Tidball
CEO and Co-founder, Vollebak
12:10 - 12:30
BRAND
What to wear on your first trip to Mars
If you’re headed 249 million miles across the galaxy, you’re going to have to think carefully about what you pack. From vomit pockets to sleep suits, see what fashion is going to look like as humanity goes intergalactic.
Founded in 2015 by British designers and twin brothers Nick and Steve Tidball, Vollebak uses advanced material technology to tackle the fundamental challenges of the next century—space, climate change, human health, and sustainability. 2x winners at TIME Best Inventions, their designs include clothing ranges built for Mars and Titan as well as the apocalypse. They built the world’s first solar charged jacket, the first jacket from graphene, and the first computer programmable clothing—bringing us one step closer to an invisibility cloak.
Steve Tidball
CEO and Co-founder, Vollebak
12:10 - 12:25
ATTEN
Effectiveness in an Age of Efficiency
The latest research from System1 examines why work gets attention, the important role that emotion plays in effectiveness and how to harness great creativity.
Andrew Tindall
SVP of Global Partnerships, System 1
12:10 - 12:25
ATTEN
Effectiveness in an Age of Efficiency
The latest research from System1 examines why work gets attention, the important role that emotion plays in effectiveness and how to harness great creativity. This exclusive presentation from Andrew Tindall, System1’s SVP of Global Partnerships, is a complimentary download.
Andrew Tindall
SVP of Global Partnerships, System 1
12:10 - 12:25
CREAT
Hops & Dreams: How 1664 Blanc defied convention and created an elegant revolution.
Showing the power of a genuine agency/client partnership the team at Haines and Carlsberg connected the dots between culture, consumer and brand to do something truly remarkable.
Jamie Holtum
Strategy & Innovation Partner, Host of You, Me & CPG, Haines McGregor
Nikola Maravić
Global Marketing Director, Carlsberg Group
12:10 - 12:25
CREAT
Hops & Dreams: How 1664 Blanc defied convention and created an elegant revolution.
Showing the power of a genuine agency/client partnership the team at Haines and Carlsberg connected the dots between culture, consumer and brand to do something truly remarkable.
Together, they have transcended beer and propelled 1664 Blanc into a world of fashion, elegance and playful sophistication. Few beers can lay claim to becoming a lifestyle brand, driving incremental category growth and stealing volume from wine, cocktails and champagne, but 1664 Blanc has done just that. Listen to Jamie Holtum (Haines) and Nikola Maravic (Carlsberg) tell the story of how.
Jamie Holtum
Strategy & Innovation Partner, Host of You, Me & CPG, Haines McGregor
Nikola Maravić
Global Marketing Director, Carlsberg Group
12:10 - 12:25
FLC
Leap to Lead: Learning To Lead Across Cultures
Carine Jean-Jean
VP, Brand + Communications, RTL AdAlliance
Ellie Edwards-Scott
Co-Founder, Advisory Collective
12:10 - 12:25
FLC
Leap to Lead: Learning To Lead Across Cultures
Carine Jean-Jean
VP, Brand + Communications, RTL AdAlliance
Ellie Edwards-Scott
Co-Founder, Advisory Collective
12:15 - 12:40
AI
Hare and the tortoise? The race for AI is on for in-house creativity
The race is on for implementing AI and powering up in-house creativity.
Emma Sexton
Founder, Inside Out Community
Sabrina Godden-Tuma
Global Creative Director, Vodafone
Holly Mckinlay
Director of Strategic Communications and Brand , WWF
Tabitha Winter
Strategic Advisor, Inside Out Community
12:15 - 12:40
AI
Hare and the tortoise? The race for AI is on for in-house creativity
The race is on for implementing AI and powering up in-house creativity. This isn't just a battle between in-house teams and agencies—it's a thrilling hare-and-tortoise race where agility, innovation, and strategic foresight will determine the winners. From enhancing creative capabilities to automating routine tasks, AI is reshaping the creative landscape. We’ll delve into the implications for the creative industries, the impact on sustainability and the emerging themes that will shape this radical new creative world.
Emma Sexton
Founder, Inside Out Community
Sabrina Godden-Tuma
Global Creative Director, Vodafone
Holly Mckinlay
Director of Strategic Communications and Brand , WWF
Tabitha Winter
Strategic Advisor, Inside Out Community
12:25 - 12:45
CRECON
Bringing fashion back to Vinted : Making a service-based product into fashionable with content creators
Let's dive into some key initiatives that we've put in place within the Influencer Marketing realm to position Vinted as a true fashion product on top of being a great service.
Mathieu Couret
Senior Influencer Marketing Manager, Vinted
Berta Gonzalez
Influencer Marketing Manager, Vinted
12:25 - 12:45
CRECON
Bringing fashion back to Vinted : Making a service-based product into fashionable with content creators
Let's dive into some key initiatives that we've put in place within the Influencer Marketing realm to position Vinted as a true fashion product on top of being a great service. You'll learn about different exciting campaigns we've run across various markets, and what we learned on the way.
Mathieu Couret
Senior Influencer Marketing Manager, Vinted
Berta Gonzalez
Influencer Marketing Manager, Vinted
12:25 - 12:45
DIGI
Back to the Future: How the Past is Shaping the Future of Advertising
The concept of personalising customer interactions has been a longstanding goal for marketers, yet achieving this remains a challenge for many.
Elliott Clayton
Managing Director, International Sales, Epsilon
Andy Barratt
Head of Retail Media, Currys
12:25 - 12:45
DIGI
Back to the Future: How the Past is Shaping the Future of Advertising
The concept of personalising customer interactions has been a longstanding goal for marketers, yet achieving this remains a challenge for many. Over the decades, advancements in loyalty programs and data activation have transformed how brands connect with their audiences.
In this fireside chat, we will explore the evolution of retail media and the impact of first-party data in creating a unified customer experience. Joining us will be Andy Barrett, Head of Retail Media at Currys, who will share insights on how these strategies have influenced their brand’s relationship with customers and driven successful outcomes.
Elliott Clayton
Managing Director, International Sales, Epsilon
Andy Barratt
Head of Retail Media, Currys
12:30 - 12:50
CREAT
The cultural creative shift: blending culture & creativity to achieve marketing impact
In this session, we'll explore the evolving landscape of creative marketing and its potential to drive positive impact through the convergence of culture and data.
Maira Genovese
Founder & CEO, MG Empower
Joe McElligott
Head of Strategy & Creative, MG Empower
12:30 - 12:50
CREAT
The cultural creative shift: blending culture & creativity to achieve marketing impact
Taking Sol de Janeiro's success as our key case study, we'll uncover the elements behind the brand's global recognition - through key social reactive learnings deployed in experiential activations, showing how you can reflect one culture across various different markets.
Maira Genovese
Founder & CEO, MG Empower
Joe McElligott
Head of Strategy & Creative, MG Empower
12:30 - 12:50
BRAND
El Rancho: Building a Digital Breakthrough Eco-System
Diageo’s Breakthrough innovation team will introduce ‘El Rancho’ the digital innovation ecosystem designed to address a range of unmet desires and elevate the experience across the Don Julio consumer journey.
Benni Lickfett
Global Head of Digital Innovation , Diageo
Will Harvey
Senior Innovation Manager - Global Breakthrough Innovation, Diageo
12:30 - 12:50
BRAND
El Rancho: Building a Digital Breakthrough Eco-System
Diageo’s Breakthrough innovation team will introduce ‘El Rancho’ the digital innovation ecosystem designed to address a range of unmet desires and elevate the experience across the Don Julio consumer journey. They will be brave (foolish?) enough to attempt live demos of some brand-new experiences that leverage emerging technologies ranging from Blockchain to Spatial Computing and AI. Join to get a glimpse of the future of Tequila experiences.
Benni Lickfett
Global Head of Digital Innovation , Diageo
Will Harvey
Senior Innovation Manager - Global Breakthrough Innovation, Diageo
12:30 - 12:50
ATTEN
The Future of Ad Testing is Here
AttentionX brings instant attention predictions to one of the largest creative databases in market.
Sorin Patilinet
Senior Director Global Media Effectiveness, Mars
Anastasia Leng
CEO, CreativeX
Mihkel Jäätma
CEO, Realeyes
12:30 - 12:50
ATTEN
The Future of Ad Testing is Here
AttentionX brings instant attention predictions to one of the largest creative databases in market. Mars is the first advertiser to pilot an integrated solution for creative effectiveness at scale.
CreativeX is a market leader in creative measurement, operating one of the largest omni-platform databases of ads. Companies like Mars, Unilever, and Google rely on it to analyze content against platform best practices and guidelines.
Realeyes is a market leader in attention measurement, trusted by top brands to improve ad performance and grow sales. Trained on its fully consented webcam attention data from 17 million human sessions, the company now provides instant attention predictions.
AttentionX combines technologies to instantly score attention performance for every ad from any ad account linked to CreativeX. Join the session to hear about the future of ad testing. It’s here.
Sorin Patilinet
Senior Director Global Media Effectiveness, Mars
Anastasia Leng
CEO, CreativeX
Mihkel Jäätma
CEO, Realeyes
12:30 - 12:50
HEXAG
From Burnout to Bliss. In conversation with Ferne McCann
Julia Linehan will be joined by Ferne McCann, COO and co-founder of Shoorah
Ferne McCann
COO + Co-founder, Shoorah
Julia Linehan
Founder and CEO, The Digital Voice
12:30 - 12:50
HEXAG
From Burnout to Bliss. In conversation with Ferne McCann
Julia Linehan will be joined by Ferne McCann, COO and co-founder of Shoorah, a mental health and well being tech startup, and a TV personality known for shows such as I’m A Celebrity, Get Me Out of Here! and Channel 4 SAS Who Dares Wins. A live chat on 'From Burnout to Bliss' will be all about mental health and well being in the workplace and will also feature audience participation in breath work to take a minute from the madness at MADfest!
Ferne McCann
COO + Co-founder, Shoorah
Julia Linehan
Founder and CEO, The Digital Voice
12:30 - 12:50
FLC
Accessible by Design: How Marketers Can Champion Inclusive Advertising
Join ISBA, Google and Responsible Marketing Agency for this thought-provoking discussion on how brands and platforms, as part of ISBA’s multi-market Advertising Accessibility Alliance, are dismantling the barriers to advertising inclusivity.
Hannah Mirza
Founder + CEO, The Responsible Marketing Agency
Bobi Carley
Head Media and Diversity and Inclusion Lead, ISBA
Casey Hendricks
Manager, Global Insights, Analytics, Measurement + Co-lead Accessible solutions for Advertising Partners, Google
12:30 - 12:50
FLC
Accessible by Design: How Marketers Can Champion Inclusive Advertising
Join ISBA, Google and Responsible Marketing Agency for this thought-provoking discussion on how brands and platforms, as part of ISBA’s multi-market Advertising Accessibility Alliance, are dismantling the barriers to advertising inclusivity.
Hannah Mirza
Founder + CEO, The Responsible Marketing Agency
Bobi Carley
Head Media and Diversity and Inclusion Lead, ISBA
Casey Hendricks
Manager, Global Insights, Analytics, Measurement + Co-lead Accessible solutions for Advertising Partners, Google
12:45 - 1:00
AI
"Keeping It Real" - AI-Driven Authenticity in Advertising
New cutting-edge AI platforms, driven by advanced machine learning techniques, are helping to redefine authenticity in advertising.
Arjun Agrawal
Machine Learning & AI Team Leader, Ryff
12:45 - 1:00
AI
"Keeping It Real" - AI-Driven Authenticity in Advertising
New cutting-edge AI platforms, driven by advanced machine learning techniques, are helping to redefine authenticity in advertising. This technical (but accessible) session will explore how our AI, leveraging large language models (LLMs), ensures that In-Scene Out-of-Home advertising is not only visible but contextually integrated within narratives, enabling brands to engage audiences by matching products with the perfect moment and setting in TV shows and films.
Arjun Agrawal
Machine Learning & AI Team Leader, Ryff
12:45 - 1:50
CRECON
LUNCH
12:45 - 1:50
CRECON
LUNCH
12:50 - 1:05
DIGI
Time to Wake Up The Sleeping Giant of Retail Media
Why does instore media have such a bad rep in the world of brand advertising?
Dean Harris
Head of Co-op Media Network, Co-op
12:50 - 1:05
DIGI
Time to Wake Up The Sleeping Giant of Retail Media
Why does instore media have such a bad rep in the world of brand advertising?
Despite capturing millions of eyeballs weekly — more than linear TV — this powerhouse remains mostly side-lined, an afterthought.
We think we have locked in on the answer and, spoiler alert, we believe the problem is US and not just Co-op, all retailers.
With ruthless retailer efficiency we have focused on driving our fair share which has resulted in poor perception, unexplored potential, and a stark absence of compelling proof.
But what if there was a better way, a way where all advertisers, all retailers and all customers win.
Join Dean as he airs some retailer dirty laundry and shares breakthrough insights that could shift your perception of retail media for ever.
Dean Harris
Head of Co-op Media Network, Co-op
12:50 - 1:10
HEXAG
What matters in Advertising in 2024
If you really want to see something more clearly its best to take a step back.
Tom Goodwin
Futuroligist / World-renowned trends and transformation expert
12:50 - 1:10
HEXAG
What matters in Advertising in 2024
If you really want to see something more clearly its best to take a step back.
Come and enjoy fast paced provocations on the how the world of advertising is changing, what it all means, the tensions around us, and the opportunities created.
Forget about the trivialities like VR, ignore the nonsense about personalization at scale, the myths about people being hard to reach, and lets get to grips with the changes that really matter and unleash the power of this moment.
Tom Goodwin
Futuroligist / World-renowned trends and transformation expert
12:50 - 1:05
BRAND
The power of retail media in the cookieless era
Advertisers are reckoning with the rise of privacy and the loss of third-party cookies.
Katie Blaxill
Enterprise Sales Director, InfoSum
Stephen Shepherd
Media Proposition Director, Tesco Media
12:50 - 1:05
BRAND
The power of retail media in the cookieless era
Advertisers are reckoning with the rise of privacy and the loss of third-party cookies. Retail media can give them a chance to connect with consumers at the point of sale — where they’re in a shopping mood and consent is easier to secure — and on participating media platforms. Join InfoSum’s Kate Blaxill and Tesco Media’s Stephen Shepherd as they explore the benefits of retail media, and delve into how Tesco Media and its clients are approaching retail media to deliver its full potential.
Katie Blaxill
Enterprise Sales Director, InfoSum
Stephen Shepherd
Media Proposition Director, Tesco Media
12:55 - 1:15
CREAT
Dishoom: design through storytelling
Every Dishoom is a vividly imagined and detailed love-letter to Bombay.
Ginny Nackvi
Head of Brand + Creative, Dishoom
12:55 - 1:15
CREAT
Dishoom: design through storytelling
Every Dishoom is a vividly imagined and detailed love-letter to Bombay. With each new café that we open, we write a story deeply rooted in Bombay history or culture. This story, known to us as the founding myth, helps us create a distinct personality for each place, as unique as it is (or will be). It plants the seeds from which ideas grow. It makes us truly consider our own narrative: the memories we want to preserve through food, drink and design, the stories we want to share, the mood and texture, the feeling when someone steps across the threshold of our restaurants.
Why go to such extreme lengths to express all of these stories in our physical spaces? Well, love makes you do strange things.
Ginny Nackvi
Head of Brand + Creative, Dishoom
12:55 - 1:10
ATTEN
Spirited Success: First-to-Market Research Showcases the Power of Attention on Bottom-Line Sales for Diageo
Join Marc Guldimann, CEO of Adelaide, and Aimee Fanton, NEU Digital & Media Lead at Diageo, as they showcase the transformative impact of attention metrics on media quality and outcomes.
Marc Guldimann
CEO, Adelaide Metrics
Aimee Fanton
NEU Digital & Media Lead, Diageo
12:55 - 1:10
ATTEN
Spirited Success: First-to-Market Research Showcases the Power of Attention on Bottom-Line Sales for Diageo
Join Marc Guldimann, CEO of Adelaide, and Aimee Fanton, NEU Digital & Media Lead at Diageo, as they showcase the transformative impact of attention metrics on media quality and outcomes. This session dives into the unique challenges and opportunities presented by retail media networks, showcasing a first-to-market study across Amazon DSP inventory in Germany, which reveals how tagless, privacy-friendly attention metrics helped Diageo uncover crucial insights to enhance sales and ROAS. Discover the strategic steps Diageo is taking to expand these insights across broader advertising objectives and markets in a cookie-less world.
Marc Guldimann
CEO, Adelaide Metrics
Aimee Fanton
NEU Digital & Media Lead, Diageo
1:00 - 2:00
AI
LUNCH
1:00 - 2:00
AI
LUNCH
1:00 - 2:00
NEWSP
Feast
Newsworks' esteemed panel of top food and drink journalists are on hand to guide you through their favourite nibbles and tipples.
Claire Eaton-Rutter
Journalist, panel host
Gizzi Erskine
Chef + food writer
Grace Dent
Restaurant critic + podcaster, Guardian
Jimi Famurewa
Restaurant critic, Evening Standard
Rob Buckhaven
Drinks editor, Metro
1:00 - 2:00
NEWSP
Feast
Newsworks' esteemed panel of top food and drink journalists are on hand to guide you through their favourite nibbles and tipples. Attendees will not only pick up some handy tips from our panel but will also enjoy food and wine samples to try during the session.
Claire Eaton-Rutter
Journalist, panel host
Gizzi Erskine
Chef + food writer
Grace Dent
Restaurant critic + podcaster, Guardian
Jimi Famurewa
Restaurant critic, Evening Standard
Rob Buckhaven
Drinks editor, Metro
1:05 - 1:25
BRAND
Building Consumer Centric Brands
The session will focus on three key points: Understanding Your Consumer, Brand, and Audience; Building a Consistent Omnichannel Experience; and Fostering Engagement and Communication.
Ruchika Kalra
Brand Director, Lastminute.com
1:05 - 1:25
BRAND
Building Consumer Centric Brands
The session will focus on three key points: Understanding Your Consumer, Brand, and Audience; Building a Consistent Omnichannel Experience; and Fostering Engagement and Communication. Dive deep into strategies for gaining comprehensive insights into your target audience and leveraging these insights to refine your brand identity. Learn how to create a seamless and consistent brand experience across all channels, ensuring your message is unified and impactful. Finally, explore effective ways to foster meaningful engagement and open communication with your audience, enhancing loyalty and driving long-term success. This session is designed for marketers looking to elevate their brand strategy and connect more deeply with their consumers.
Ruchika Kalra
Brand Director, Lastminute.com
1:05 - 2:15
DIGI
LUNCH
1:05 - 2:15
DIGI
LUNCH
1:10 - 1:50
HEXAG
Lunch
1:10 - 1:50
HEXAG
Lunch
1:10 - 2:20
ATTEN
Lunch
1:10 - 2:20
ATTEN
Lunch
1:15 - 2:20
CREAT
Lunch
1:15 - 2:20
CREAT
Lunch
1:15 - 1:35
FLC
From Burn Out to Bliss - Lunch With Ferne McCann
An Intimate Q+A with the celebrity Founder + COO of wellbeing brand, Shoorah.
Julia Linehan
Founder and CEO, The Digital Voice
Ferne McCann
COO + Co-founder, Shoorah
1:15 - 1:35
FLC
From Burn Out to Bliss - Lunch With Ferne McCann
An Intimate Q+A with the celebrity Founder + COO of wellbeing brand, Shoorah.
Julia Linehan
Founder and CEO, The Digital Voice
Ferne McCann
COO + Co-founder, Shoorah
1:25 - 2:20
BRAND
LUNCH
1:25 - 2:20
BRAND
LUNCH
1:50 - 2:20
HEXAG
Interview with Eddie Izzard
This session will be live-streamed to all other stages.
Eddie Izzard
Actor, Comedian + Activist
1:50 - 2:20
HEXAG
Interview with Eddie Izzard
Eddie Izzard
Actor, Comedian + Activist
2:00 - 2:20
FLC
From Gendered to Neutral - The New Era of Brand Experiences
Modern marketing demands a more nuanced and inclusive approach to designing experiences for women.
Louisa O'Connor
Managing Director, Seen Presents
Cali Christians
Head of UK Events, Netflix
2:00 - 2:20
FLC
From Gendered to Neutral - The New Era of Brand Experiences
Modern marketing demands a more nuanced and inclusive approach to designing experiences for women. We have moved away from gender-specific experiences that risk alienating individuals. Instead, we need to prioritise understanding the diverse personalities, needs and emotional drivers of consumers, irrespective of gender. In a world desperate to move away from stereotypes how do we create impactful brand experiences with humans at the heart, not genders?
Louisa O'Connor
Managing Director, Seen Presents
Cali Christians
Head of UK Events, Netflix
2:00 - 2:20
AI
AI As A Catalyst For Product, Service And Business Model Innovation
Discover how recent advancements in artificial intelligence are revolutionising innovation for businesses of all sizes.
Liam Buswell
Director Innovation, TRUE
2:00 - 2:20
AI
AI As A Catalyst For Product, Service And Business Model Innovation
Discover how recent advancements in artificial intelligence are revolutionising innovation for businesses of all sizes. In the past decade, approaches such as trend forecasting, insight development, design thinking, rapid prototyping, and lean startup have become essential for many brands. However, these methods are often time and resource intensive.
Join Liam in this session to explore how AI, particularly Generative AI (GenAI), is accelerating and enhancing the innovation process. Learn about practical use cases from True, a consumer specialist investment and innovation advisory firm with ~£1bn in assets under management. True partners with global brands like Marks & Spencer, Associated British Foods, Warner Bros. Discovery, 7-Eleven, and TJX to navigate uncertainty and drive growth in a net-zero world. This session will show how AI can make innovation faster, broader, and more data-driven, helping you stay ahead in today's competitive landscape.
Liam Buswell
Director Innovation, TRUE
2:15 - 2:30
DIGI
ASOS shows how, along with global brands, they speak the language of 'Fashion-loving-20-somethings'
ASOS pulls back the curtain on what it takes to build brand heat with global brands in reaching a fashion loving 20-something audience.
Elton Ollerhead
Director, ASOS
2:15 - 2:30
DIGI
ASOS shows how, along with global brands, they speak the language of 'Fashion-loving-20-somethings'
ASOS pulls back the curtain on what it takes to build brand heat with global brands in reaching a fashion loving 20-something audience. What are customers looking for? And how to accurately reach them - and land your message - in an industry of rapidly changing styles and tastes?
Elton Ollerhead
Director, ASOS
2:15 - 2:45
CMO
Courageous Leaders Live - Joanna Howes to interview Jon on his CMO/CCO journey and building UCMO
Jon Evans
CMO, Uncensored
Joanna Howes
Founder + CEO, The Change Creators
2:15 - 2:45
CMO
Courageous Leaders Live - Joanna Howes to interview Jon on his CMO/CCO journey and building UCMO
Jon Evans
CMO, Uncensored
Joanna Howes
Founder + CEO, The Change Creators
2:20 - 2:40
CRECON
The Summer of Sport - How creators are integral to your marketing plan
From the Olympic and Paralympic Games in Paris 2024 to Wimbledon, the Tour de France & Tour de France Femmes to the Euros
Sedge Beswick
Content Consultant, Advisor and Founder
Ellie Cross
Senior Marketing Manager, Starling Bank
Ben McLaughlin
COO, Boxpark
Hayden Clotty
Head of Sport / Talent Manager, Alpha Talent Group
2:20 - 2:40
CRECON
The Summer of Sport - How creators are integral to your marketing plan
From the Olympic and Paralympic Games in Paris 2024 to Wimbledon, the Tour de France & Tour de France Femmes to the Euros – this summer is about one thing and one thing only. Sport. And as palpable as the excitement is, much of the marketing activity we’ll see this summer will have been conjured up by brands in a grey meeting room, with plenty of whiteboards and Pret sandwich platters. They’ll brainstorm how they can be part of the conversation, win eyeballs – and the hearts – of new and existing customers. And, at some point they’ll almost certainly ask, “but how will we go viral on TikTok?”. Well, we have the answer to how to make your brand standout this summer.
Sedge Beswick
Content Consultant, Advisor and Founder
Ellie Cross
Senior Marketing Manager, Starling Bank
Ben McLaughlin
COO, Boxpark
Hayden Clotty
Head of Sport / Talent Manager, Alpha Talent Group
2:20 - 2:40
BRAND
To/o Short?
Let's make some money shorting the short-term.
Simon Peel
VP Global Marketing, Haleon
2:20 - 2:40
BRAND
To/o Short?
Let's make some money shorting the short-term
Simon Peel
VP Global Marketing, Haleon
2:20 - 2:40
ATTEN
Just How Effective Is Attention At Measuring Business Outcomes?
How can Attention most effectively be used as a tool for businesses to understand and optimize customer interactions, facilitate more effective marketing strategies, improved user experiences, and, ultimately, increased revenue and profitability?
Peter Grant
Head of Media Effectiveness, Boots
Rachel Moss
Head of Marketing Strategy, Allwyn
Daniel Mogridge
Media Lead, Vodafone
2:20 - 2:40
ATTEN
Just How Effective Is Attention At Measuring Business Outcomes?
How can Attention most effectively be used as a tool for businesses to understand and optimize customer interactions, facilitate more effective marketing strategies, improved user experiences, and, ultimately, increased revenue and profitability?
Peter Grant
Head of Media Effectiveness, Boots
Rachel Moss
Head of Marketing Strategy, Allwyn
Daniel Mogridge
Media Lead, Vodafone
2:25 - 2:40
HEXAG
Will I be single forever?
Boysober. LAT couples. DBL. Micro-flirts. Chaos celibacy. Trad wives. Date rich. The more the world of dating keeps morphing, the more it stays the same: we love love. But why?
Eva Wiseman
Columnist and Editor at The Guardian, Agony Aunt
Coco Khan
Columnist at The Guardian, Writer and Podcaster
2:25 - 2:40
HEXAG
Will I be single forever?
Boysober. LAT couples. DBL. Micro-flirts. Chaos celibacy. Trad wives. Date rich. The more the world of dating keeps morphing, the more it stays the same: we love love. But why? From cult series Blind Date (five wedding and umpteen babies), to How We Met and even pre-Bumble online dating site Soulmates, the Guardian has always taken the long view on love to find antidotes to dopamine-fuelled swiping.
Join Guardian columnists Eva Wiseman and Coco Khan as they apply the human algorithm to the biggest dating trends coming up in the second edition of the Guardian Advertising’s new report ‘Shift Happens’ - and why they matter to any brand who cares about what people care about the most.
Eva Wiseman
Columnist and Editor at The Guardian, Agony Aunt
Coco Khan
Columnist at The Guardian, Writer and Podcaster
2:25 - 2:45
AI
AI On The Prize: Engaging Leadership In AI Driven Transformation
Change can create uncertainty, particularly when new technologies, knowledge and skills sets are at the heart of it.
Ed Child
Global Head Consumer Data & Digital Analytics, Costa Coffee
David Rose
Senior Director, International Digital and Marketing Technology, Papa Johns
2:25 - 2:45
AI
AI On The Prize: Engaging Leadership In AI Driven Transformation
Change can create uncertainty, particularly when new technologies, knowledge and skills sets are at the heart of it. AI is a powerful force changing the business landscape, what are the enterprise level considerations and how do you gain organisation-wide buy-in to these projects and programs?
Ed Child
Global Head Consumer Data & Digital Analytics, Costa Coffee
David Rose
Senior Director, International Digital and Marketing Technology, Papa Johns
2:25 - 2:40
FLC
Dear Fi - From Grit to Great | Solving your gritty marketing challenges
A power packed problem solving session full of actionable tips and strategies for overcoming everyday marketing challenges that we all face.
Fiona Wylie
Founder + CEO, Brand Champions
2:25 - 2:40
FLC
Dear Fi - From Grit to Great | Solving your gritty marketing challenges
A power packed problem solving session full of actionable tips and strategies for overcoming everyday marketing challenges that we all face.
Fiona Wylie
Founder + CEO, Brand Champions
2:35 - 3:15
DIGI
Getting Retail Media right for brands across categories
Learn more about how the John Lewis Partnership is evolving Retail Media for the brands that they work with across John Lewis and Waitrose and how they've had to think differently about serving the needs of food vs non-food retail to get this right for brands and customers.
Jemma Haley
Business Lead - Retail Media + Supplier Insights, John Lewis & Partners
Ella Eglinton
Retail Media Proposition Manager, John Lewis Partnership
2:35 - 3:15
DIGI
Getting Retail Media right for brands across categories
Learn more about how the John Lewis Partnership is evolving Retail Media for the brands that they work with across John Lewis and Waitrose and how they've had to think differently about serving the needs of food vs non-food retail to get this right for brands and customers.
Jemma Haley
Business Lead - Retail Media + Supplier Insights, John Lewis & Partners
Ella Eglinton
Retail Media Proposition Manager, John Lewis Partnership
2:40 - 3:00
BRAND
Make Banksy your new CMO
With estimated annual revenues of £500 million, BANKSY is a power brand with ROI most corporates would die for!
Ian Maskell
Founder, P E C O R I N O
2:40 - 3:00
BRAND
Make Banksy your new CMO
With estimated annual revenues of £500 million, BANKSY is a power brand with ROI most corporates would die for! Banksy's distinctive style, social consciousness, and powerful imagery address contemporary issues like domestic violence and immigration, making his work globally resonant and provoking cultural discourse. Master of guerrilla marketing, Banksy's provocative stunts and clandestine installations captivate audiences, driving organic brand growth. Despite the art market's mixed feelings, Banksy's pulling power is undeniable, with record sales in 2021 and wide-reaching influence. His anonymity and non-profit 'Pest Control' authenticate his works, yet replicas flood the market, highlighting his mass appeal. Banksy's journey from street artist to icon showcases branding's transformative power, creativity, and social relevance, inspiring CMOs worldwide.
Ian Maskell
Founder, P E C O R I N O
2:40 - 3:00
CRECON
CREATORS DRIVING COMMERCE: FROM CONTENT TO CONVERSION
Answering the all-important question: how can creators truly drive that bottom of the funnel conversion?
Lucy Robertson
Head of Brand Marketing, SEEN Connects
2:40 - 3:00
CRECON
CREATORS DRIVING COMMERCE: FROM CONTENT TO CONVERSION
Answering the all-important question: how can creators truly drive that bottom of the funnel conversion? With over a decade of experience in the influencer space, SEEN Connects’ Head of Marketing, Lucy Robertson, will explore the tried, trusted and brand new methods to drive sales via creator marketing – from livestream shopping to affiliate programs. If you’re looking for a quickfire download on how to move your customers down the marketing funnel via creator tactics, this presentation will equip you with case studies, tips, takeaways and more.
Lucy Robertson
Head of Brand Marketing, SEEN Connects
2:45 - 3:05
HEXAG
Metamorphosis – A century of beautiful sound
How do you make a 100-year-old brand culturally relevant for a new generation of luxury consumers?
Paul Fletcher Collins
Global Creative Director, Bang & Olufsen
2:45 - 3:05
HEXAG
Metamorphosis – A century of beautiful sound
How do you make a 100-year-old brand culturally relevant for a new generation of luxury consumers? Bang & Olufsen has a history of breaking the mould to redefine how we experience sound and vision. In this keynote, Paul outlines some of the brand’s core challenges and shifts supporting their journey towards luxury.
Paul Fletcher Collins
Global Creative Director, Bang & Olufsen
2:45 - 3:00
ATTEN
The Attention-pocalypse – why attention (or lack thereof) is everyone’s problem
Attention has been dubbed the new ultimate advertising metric.
Jack Green
Director of Business Development, Publishers, Wunderkind
Alex Kirby
Revenue Operations Director, HELLO! Magazine
2:45 - 3:00
ATTEN
The Attention-pocalypse – why attention (or lack thereof) is everyone’s problem
Attention has been dubbed the new ultimate advertising metric. Without grabbing and holding attention, ads will have limited consumer recall. But with 35% of UK web users now using ad blockers, achieving that cut-through, without resorting to disruptive ad deployments, is becoming increasingly difficult. This is a problem for advertisers and publishers alike. Publishers are reliant on ad revenue but can’t risk alienating their readers – while for advertisers, attention is a necessity, but not at the expense of brand reputation & safety. So, how can advertisers & publishers join forces to capture attention ethically, without ruining the user experience? In this Q&A with Wunderkind and HELLO! Magazine’s Revenue Operations Director, Alex Kirby, we’ll be digging into the attention problem, how to solve it, and why non-disruptive ad experiences are essential to the future of our industry.
Jack Green
Director of Business Development, Publishers, Wunderkind
Alex Kirby
Revenue Operations Director, HELLO! Magazine
2:45 - 3:00
CREAT
Make Creative Intelligence Your New Superpower
Ever wondered how to truly make your ads stand out and connect with your audience on a deeper level?
James Levy
SVP, Global Customer Success, XR Extreme Reach
2:45 - 3:00
CREAT
Make Creative Intelligence Your New Superpower
Ever wondered how to truly make your ads stand out and connect with your audience on a deeper level? In this session, we’ll dive into what creative intelligence really means and how you can harness it to supercharge your advertising’s reach, relevance, resonance and impact
James Levy
SVP, Global Customer Success, XR Extreme Reach
2:50 - 3:10
AI
HOW TO KEEP YOUR JOB IN THE GENAI MARKETING ERA
GenAI is reshaping the marketing landscape. With its power to create personalized campaigns at scale, uncover untapped insights, and scale customer support, it's a game-changer.
Nihir Vedd
Founder, Glimpses AI + Gen AI Lecturer, Imperial College London
2:50 - 3:10
AI
HOW TO KEEP YOUR JOB IN THE GENAI MARKETING ERA
GenAI is reshaping the marketing landscape. With its power to create personalized campaigns at scale, uncover untapped insights, and scale customer support, it's a game-changer. But with every company adopting GenAI, how can you ensure your company, and your marketing skills remain relevant and valuable? Join me as I unveil the transformative power of AI in marketing – from crafting hyper-personalized campaigns to uncovering hidden opportunities in your market data. Discover how to leverage GenAI to not only remain relevant but to outshine the competition and stand out as a marketing professional.
Nihir Vedd
Founder, Glimpses AI + Gen AI Lecturer, Imperial College London
2:55 - 3:15
DIGI
What Does Org Structure Have to Do with Retail Media Success
Retail media continues to transform shopper marketing.
Katrina Smart
VP Digital Commerce, Europe, Mars United Commerce
Josh Clarkson
Global Lead - Retail Media, Mars Wrigley
2:55 - 3:15
DIGI
What Does Org Structure Have to Do with Retail Media Success
Retail media continues to transform shopper marketing. It’s not enough to simply keep up with the changes in offerings, it requires organisations to re-examine how they structure their teams on both the buy side and the supply side. Join us to hear how to navigate the complexities around retail media and what tools and resources might help. Plus, we’ll dive into why creating a united commerce approach might be the key and the critical factors for success that brands can apply to their own organisations.
Katrina Smart
VP Digital Commerce, Europe, Mars United Commerce
Josh Clarkson
Global Lead - Retail Media, Mars Wrigley
3:35 - 3:50
BRAND
Riiise and Shiiine, Kylie Cosmetics. Build your brand or go bust.
Kylie Cosmetics marked the advent of social-first, D2C brands taking the world by Storm(i).
Samaneh Zamani
Strategy Director, Iris Worldwide
3:35 - 3:50
BRAND
Riiise and Shiiine, Kylie Cosmetics. Build your brand or go bust.
Kylie Cosmetics marked the advent of social-first, D2C brands taking the world by Storm(i). So how did the empire go from breaking the internet and making Kylie Jenner the youngest billionaire, to being a rapidly declining brand with tanking year on year sales? And what lessons can we learn as brand marketeers navigating the every-changing social media landscape? Spoiler: the fundamentals of brand building haven’t changed, we just need it now, more than ever to cut through.
Samaneh Zamani
Strategy Director, Iris Worldwide
3:00 - 3:20
CRECON
Influencers - Have we got it all wrong?
Does the word ‘Influencer’ make your ole’ tum tum feel a bit icky?
Tom Rainsford
Marketing Director, Beavertown Brewery
3:00 - 3:20
CRECON
Influencers - Have we got it all wrong?
Does the word ‘Influencer’ make your ole’ tum tum feel a bit icky? We’ll Pop on down for an alternative view and thoughts on different approach with Influencers and Creators. And maybe, maybe I’ll hand out some beers. Maybe.
Tom Rainsford
Marketing Director, Beavertown Brewery
3:05 - 3:20
ATTEN
Out of Home. It’s Coming Home!
Your first look at In-Scene Out of Home! An absolute first of its kind ad unit set to revolutionise how brands capture attention & engage consumers.
Nick Smith
CEO, Elonex
Karim Kamar
Pianist
3:05 - 3:20
ATTEN
Out of Home. It’s Coming Home!
Your first look at In-Scene Out of Home! An absolute first of its kind ad unit set to revolutionise how brands capture attention & engage consumers. Join influential DOOH media owner, Elonex & virtual product placement leader, Ryff as we unveil In-Scene Out of Home at MAD//Fest.
Discover how In-Scene Out of Home seamlessly integrates branded billboards into TV shows & films, allowing brands to authentically engage viewers within their favourite entertainment experiences, to enhance visibility & grab the attention of ad-resistant audiences like never before.
It’s time to place your brand in the content audiences love, not the ads they hate (and get the eyeballs you pay for!), so don’t miss this! We’re building the world’s biggest network of billboards, and here you’ll get exclusive demos, data and insights, and have chance to ask exactly what In-Scene Out of Home means for your brand!
Nick Smith
CEO, Elonex
Karim Kamar
Pianist
2:55 - 3:15
FLC
Can Anyone Tell Me How To Be A Leader?
No two paths towards leadership are the same. We all need champions, but when + how do we need to take responsibility for our own journeys, + how do we lead when we get there?
Gill Huber
Managing Partner, Future Factory // Part Of The Ingenuity Group
Matt Bushby
CMO, Rightmove
2:55 - 3:15
FLC
Can Anyone Tell Me How To Be A Leader?
No two paths towards leadership are the same. We all need champions, but when + how do we need to take responsibility for our own journeys, + how do we lead when we get there?
Gill Huber
Managing Partner, Future Factory // Part Of The Ingenuity Group
Matt Bushby
CMO, Rightmove
3:05 - 3:25
CREAT
The Human Experience (or How to Escape the Feedback Epidemic)
The world is perfecting the functional experience at the expense of the emotional, human experience
John Sills
Managing Partner + Author, The Foundation
3:05 - 3:25
CREAT
The Human Experience (or How to Escape the Feedback Epidemic)
The world is perfecting the functional experience at the expense of the emotional, human experience, leading to organisations that are full of humans who aren't allowed to act in a human way. And it's all because we're obsessed by feedback surveys. This talk covers lessons from The Human Experience, named Leadership Book of the Year in 2023.
We'll talk about:
- Why customer loyalty is a myth
- How we escape from the epidemic of feedback surveys
- The pain of being on hold (unless you're with Octopus Energy)
- Why Swiss trains are so much better than UK ones
- And most importantly, the human behaviours customers expect to see, and the cultural enablers organisations need to act in this way consistently
John Sills
Managing Partner + Author, The Foundation
3:10 - 3:25
HEXAG
How DLG Heralded the Era of Data Collaboration
Data collaboration is one of the big media buzzwords of ‘24.
Hugh Stevens
Managing Director, UK, LiveRamp
Sam Taylor
Head of Performance Marketing and CRM, Direct Line Group | Chair of AV Steering Group | Executive Committee member, ISBA
3:10 - 3:25
HEXAG
How DLG Heralded the Era of Data Collaboration
Data collaboration is one of the big media buzzwords of ‘24. With a rapidly changing digital environment, the rise of data clean rooms, and (dare we say it) a cookieless future, marketers can face challenges leveraging their data effectively. Can data collaboration deliver the promised value of more profound insights, accurate activation at scale and closed-loop measurement? Are the insights gained worth the investment, and how do they translate into tangible marketing outcomes? In the rapid fireside chat, LiveRamp’s UK MD Hugh Stevens talks to Direct Line Group Marketing Director Sam Taylor about what data collaboration means to him, what successes he’s had with it, how other brands should think, and whether it’s a fad or a real step change in a data-driven marketing strategy.
Hugh Stevens
Managing Director, UK, LiveRamp
Sam Taylor
Head of Performance Marketing and CRM, Direct Line Group | Chair of AV Steering Group | Executive Committee member, ISBA
3:15 - 3:40
AI
PANEL: Bigger, Faster, Better: How Generative AI Can Unlock Untapped Efficiency And Increase Productivity for brands
AI-powered automation streamlines repetitive tasks and processes, freeing up human resources for more strategic initiatives. What are the front and back end tools brands can and are using to do this?
Seb Bardin
Digital Marketing Expert, Ex-Coca-Cola, Unilever and Sony
Jamie Irving
VP Digital Marketing and CRM, Pentland Brands
Nihir Vedd
Founder, Glimpses AI + Gen AI Lecturer, Imperial College London
Alec Barr
Head of Behavioural Science, OLIVER Agency
3:15 - 3:40
AI
PANEL: Bigger, Faster, Better: How Generative AI Can Unlock Untapped Efficiency And Increase Productivity for brands
AI-powered automation streamlines repetitive tasks and processes, freeing up human resources for more strategic initiatives. What are the front and back end tools brands can and are using to do this?
Seb Bardin
Digital Marketing Expert, Ex-Coca-Cola, Unilever and Sony
Jamie Irving
VP Digital Marketing and CRM, Pentland Brands
Nihir Vedd
Founder, Glimpses AI + Gen AI Lecturer, Imperial College London
Alec Barr
Head of Behavioural Science, OLIVER Agency
3:20 - 3:40
CRECON
VMO2: ‘We’re in our Creator Era’ - A Swiftie’s guide to embracing Creators and Fandoms for brands
In this session, Swifties Rachael Courtney, Head of Social & Content at Virgin Media O2 and Alex Dalman, Head of Social Innovation at VCCP
Rachel Courtney
Head of Social & Content, Virgin Media O2
Alex Dalman
Head of Social & Innovation, VCCP
3:20 - 3:40
CRECON
VMO2: ‘We’re in our Creator Era’ - A Swiftie’s guide to embracing Creators and Fandoms for brands
In this session, Swifties Rachael Courtney, Head of Social & Content at Virgin Media O2 and Alex Dalman, Head of Social Innovation at VCCP will discuss their dos and don’ts when it comes to working with mega celebrities in music, rugby and gaming through to working with a wide range of creators and influencers - from in-house Creators, to value exchange Creators, to longer term Creator partnerships.
Rachel Courtney
Head of Social & Content, Virgin Media O2
Alex Dalman
Head of Social & Innovation, VCCP
3:20 - 3:45
DIGI
WHERE WE’RE GOING, YOU DON’T NEED CHANNELS
Chris Cairns
Senior Business Development Director, Yieldify & Tech, Epsilon
3:20 - 3:45
DIGI
WHERE WE’RE GOING, YOU DON’T NEED CHANNELS
Chris Cairns
Senior Business Development Director, Yieldify & Tech, Epsilon
3:20 - 3:40
FLC
Changing mindsets: How diversity of thinking and curiosity drives positive change and creativity
A conversation about the importance of making room for your voice and not being fearful of it, and about how diversity of thinking and a culture of curiosity can drive change in your organisation, helping to tackle bias and stagnation and facilitate new, more creative approaches – from business strategy to attracting and retaining the right people.
Tanwa Edu
Head of Attention Consulting, Lumen
Donia Baddou
Global VP Partnerships, Lumen Research
Ellie Edwards-Scott
Co-Founder, Advisory Collective
3:20 - 3:40
FLC
Changing mindsets: How diversity of thinking and curiosity drives positive change and creativity
A conversation about the importance of making room for your voice and not being fearful of it, and about how diversity of thinking and a culture of curiosity can drive change in your organisation, helping to tackle bias and stagnation and facilitate new, more creative approaches – from business strategy to attracting and retaining the right people.
Tanwa Edu
Head of Attention Consulting, Lumen
Donia Baddou
Global VP Partnerships, Lumen Research
Ellie Edwards-Scott
Co-Founder, Advisory Collective
3:25 - 3:45
ATTEN
Creative x Media = Better Attention
Since the dawn of modern marketing and until the early 1990’s the creative and media disciplines were more integrated than today.
Ian Maybank
Head of Connections Planning, Media, and Insights, Specsavers
3:25 - 3:45
ATTEN
Creative x Media = Better Attention
Since the dawn of modern marketing and until the early 1990’s the creative and media disciplines were more integrated than today. Ian Maybank makes the case that in an ever complex and cluttered media environment it’s imperative to bring both disciplines closer together again to create better attention for advertisers. He’ll share the benefits for brands and top tips for marketers looking to make this a reality.
Ian Maybank
Head of Connections Planning, Media, and Insights, Specsavers
3:30 - 3:45
CREAT
Play and Display: Creative Techniques for Effective Advertising in Games
With over 46 million players in the UK and a global industry value of $189bn, gaming has turned from a niche hobby to a major media powerhouse.
Simon Sworn
Creative Director, Anzu
3:30 - 3:45
CREAT
Play and Display: Creative Techniques for Effective Advertising in Games
With over 46 million players in the UK and a global industry value of $189bn, gaming has turned from a niche hobby to a major media powerhouse. With giants like Disney, Nike, and Gucci dominating the space, how can your brand stand out and engage one of the largest audiences on the planet?
Join Anzu’s Creative Director, Simon Sworn, who will unveil insights from Anzu’s new data-driven guide to creative in-game excellence. Discover the secrets behind designing in-game creatives that captivate and convert, no matter where across the marketing funnel you want to drive impact.
Don’t miss this chance to gain valuable insights to enhance your creative planning process and understand what works and what doesn’t when it comes to in-game creatives in order to make your campaign more effective.
Simon Sworn
Creative Director, Anzu
3:30 - 3:50
HEXAG
How to lose your virginity at 137 years old
What led a 137 year old mono-channel direct selling brand to make the bold move and lose it omnichannel virginity?
Kristof Neirynck
CEO, AVON
3:30 - 3:50
HEXAG
How to lose your virginity at 137 years old
What led a 137 year old mono-channel direct selling brand to make the bold move and lose it omnichannel virginity? Find out how customer centricity is transforming a traditional door to door, paper catalogue business into an omnichannel business that is now selling through retail, social selling, marketplaces and DTC and how a cutting edge AI-powered technology stack powers up it’s B2B2C business.
Kristof Neirynck
CEO, AVON
3:40 - 4:00
CRECON
Think like the Side Men. Brief like the Mad Men. How to set brands up for success in the new era of influence
The best in advertising’s history have long agreed on one thing: brilliant work comes from brilliant briefs.
Kate Mander
Co-Founder, Just Add Joy
Dani Murphy
Co-Founder, Just Add Joy
Jordan Schwarzenberger
Co-Founder, Arcade Media, Manager, The Sidemen
Tom Fenwick-Smith
Senior Creative, Three
3:40 - 4:00
CRECON
Think like the Side Men. Brief like the Mad Men. How to set brands up for success in the new era of influence
The best in advertising’s history have long agreed on one thing: brilliant work comes from brilliant briefs. They’re simple, inspiring - and empathetically tailored to the unique sensibilities of creative teams. Now the advertising landscape looks very different. It’s what we call “The Sidemen Era” where creators are more likely to be making the content audiences love and talk about than traditional ad creatives or “Mad Men”. However, this shift doesn't mean we should leave behind all of industry’s best practices. In this session, Dani and Kate from Just Add Joy take aim at crappy creator briefs and offer practical guidance on crafting briefs that unlock creator marketing's immense potential. Joining them are two special guests: Tom Fenwick-Smith from Three representing The Mad Men, and Jordan Schwarzenberger from Arcade Media, repping The Sidemen, to provide unique perspectives from both ends of the spectrum.
Kate Mander
Co-Founder, Just Add Joy
Dani Murphy
Co-Founder, Just Add Joy
Jordan Schwarzenberger
Co-Founder, Arcade Media, Manager, The Sidemen
Tom Fenwick-Smith
Senior Creative, Three
15:45 - 16:05
FLC
What can Bluey teach us about creating content that resonates with multiple generations?
This fireside chat with Jasmine Dawson, Senior Vice President of Digital at BBC Studios and Jocelyn Wright-Medhurst, Associate Director at Propeller Group delves into the multi-award winning and cult children’s hit Bluey and what has made it so successful.
Jocelyn Wright-Medhurst
Associate Director, Propeller
Helen O'Donnell
Head of Development, BBC Studios
15:45 - 16:05
FLC
What can Bluey teach us about creating content that resonates with multiple generations?
This fireside chat with Jasmine Dawson, Senior Vice President of Digital at BBC Studios and Jocelyn Wright-Medhurst, Associate Director at Propeller Group delves into the multi-award winning and cult children’s hit Bluey and what has made it so successful. The discussion will focus on how creating meaningful content can reach audiences of different generations, and what brands can learn about creating truly impactful content that feels authentic and relatable.
Jocelyn Wright-Medhurst
Associate Director, Propeller
Helen O'Donnell
Head of Development, BBC Studios
3:50 - 4:10
CREAT
Changing names, changing minds: Supercharging Hellmann’s creativity
When you’re a category leader, there can be a natural tendency to play it safe.
Joao Brum
Global Senior Marketing Manager Hellmann's, Unilever
Jamie Cordwell
ECD, Edelman
3:50 - 4:10
CREAT
Changing names, changing minds: Supercharging Hellmann’s creativity
When you’re a category leader, there can be a natural tendency to play it safe. But that’s not a recipe for consumer engagement. When a brand challenges the status quo, it’s fun to watch, and captures consumer attention. It didn’t start that way for mayo brand Hellmann’s but for the past year they’ve made a concerted effort to go against the grain with campaigns like Mayo McHack. This year, they pushed the boundaries even further by inviting mayo-lovers in Germany with the last name Heinz to change their name to Hellmanns. What started as an innocent Instagram post led to fans changing their name and proudly declaring their love for the creamy condiment. In response, Hellmann’s went all in, devising a simple creative campaign cheering on the new members of the Hellmanns family. Join the session to hear more about how challenging the status quo and championing their fans, supercharged the brand’s creativity.
Joao Brum
Global Senior Marketing Manager Hellmann's, Unilever
Jamie Cordwell
ECD, Edelman
3:50 - 4:05
ATTEN
From Attention to Advantage: How Media Partners Win with New Metrics
In an increasingly competitive digital advertising landscape, media sellers find a fresh edge with attention metrics.
Anthony Crocker
Director of Commercial Success Strategy, Telegraph Media Group
Nicky Spooner
Senior Director, Advertiser Soltuions, PubMatic
Lee Campbell
Product Manager, Financial Times
Marc Guldimann
CEO, Adelaide Metrics
3:50 - 4:05
ATTEN
From Attention to Advantage: How Media Partners Win with New Metrics
In an increasingly competitive digital advertising landscape, media sellers find a fresh edge with attention metrics. This rapid-fire panel explores why attention metrics aren’t just another buzzword but a pivotal strategy for publishers and SSPs like the Financial Times, PubMatic, and The Telegraph to stand out, generate demand, and improve advertiser outcomes. Join industry leaders as they discuss the practical benefits, the evolving marketplace, and the promising future of attention measurement and activation.
Anthony Crocker
Director of Commercial Success Strategy, Telegraph Media Group
Nicky Spooner
Senior Director, Advertiser Soltuions, PubMatic
Lee Campbell
Product Manager, Financial Times
Marc Guldimann
CEO, Adelaide Metrics
3:50 - 4:05
BRAND
Inside Pringles’ ‘Poptopia’ NEW Always-On Promotion Platform
Inside PrinJoin us to discover!
Jeremy Stern
Founder and CEO, PromoVeritas
Roisin Devine
European Digital and Social Lead, Kellanova
Charles Stanton
Chief Marketing Officer, Forj
3:50 - 4:05
BRAND
Inside Pringles’ ‘Poptopia’ NEW Always-On Promotion Platform
Inside PrinJoin us to discover!
• Why Pringles invested in digital destination ‘Poptopia’ to dig into consumer insights and drive more personalised experiences across 39 countries (Roisin)
• How prize promotions significantly boost engagement and loyalty, leading to increased sales and brand affinity (Jeremy)
• Ways the Metaverse is supercharging personalisation and brand loyalty (Charles)
Pringles’ ‘Poptopia’ NEW Always-On Promotion Platform”
Jeremy Stern
Founder and CEO, PromoVeritas
Roisin Devine
European Digital and Social Lead, Kellanova
Charles Stanton
Chief Marketing Officer, Forj
3:50 - 4:05
DIGI
Building sustainable Retail Media the same way you recycle your coffee capsules.
Every year the holidays get hotter. And no, we’re not talking about the weather.
Diane de la Baronniere
Global Digital Commerce Media Director, Haleon
3:50 - 4:05
DIGI
Building sustainable Retail Media the same way you recycle your coffee capsules.
Every year the holidays get hotter. And no, we’re not talking about the weather. Something else is making the snow melt: record-breaking shopping cycles that have no end in sight. According to the NRF, holiday sales have continuously surged since the pandemic: from $782 billion in 2020 to $957 billion in 2023. For 2024, a $1 trillion season is not just something on a wishlist. Plan your holiday campaigns now to maximize ROI with retail data.
Diane de la Baronniere
Global Digital Commerce Media Director, Haleon
3:55 - 4:10
HEXAG
The Rebirth of Media's Virtuous Circle
The advertising industry & media work as a virtuous circle - great content attracts viewers, which in turn attracts ad revenue
Jean-Baptiste Moggio
Senior Brand Manager, RTL AdAlliance
3:55 - 4:10
HEXAG
The Rebirth of Media's Virtuous Circle
The advertising industry & media work as a virtuous circle - great content attracts viewers, which in turn attracts ad revenue, thus enabling the production of more quality content. But the complex modern media ecosystem threatens to break this cycle due to increased competition from non-media advertising platforms. RTL AdAlliance will explore how a bolder communication from premium content supported media is safeguarding the ecosystem.
Jean-Baptiste Moggio
Senior Brand Manager, RTL AdAlliance
4:00 - 4:20
CMO
200 years of Effectiveness
Jon Evans
CMO, Uncensored
Sir John Hegarty
Co-founder + Creative Director, The Garage
Guilherme Ferreira
Global Brand Vice President, Cadbury
Orlando Wood
Chief Innovation Officer, System1
4:00 - 4:20
CMO
200 years of Effectiveness
Jon Evans
CMO, Uncensored
Sir John Hegarty
Co-founder + Creative Director, The Garage
Guilherme Ferreira
Global Brand Vice President, Cadbury
Orlando Wood
Chief Innovation Officer, System1
4:00 - 4:20
CRECON
Influencer Marketing at Boots
Emily Bell
Head of Social, Content & Influencer, Boots UK
4:00 - 4:20
CRECON
Influencer Marketing at Boots
Emily Bell
Head of Social, Content & Influencer, Boots UK
4:00 - 5:00
NEWSP
Election eve special: poll position, our next prime minster & the F word…
With unparalleled knowledge, wit, and behind the scenes gossip from Westminster, some of Britain’s most well-connected political journalists will discuss the fast-moving political landscape on the eve of the general election.
Alison Phillips
Journalist + commentator
Kevin Maguire
Associate editor, Mirror
Kevin Schofield
Political editor, HuffPost
Catherine Bohart
Comedian
4:00 - 5:00
NEWSP
Election eve special: poll position, our next prime minster & the F word…
With unparalleled knowledge, wit, and behind the scenes gossip from Westminster, some of Britain’s most well-connected political journalists will discuss the fast-moving political landscape on the eve of the general election. Newsworks' panel will unpack the polls, the parties on the rise and fall, as well as those politicians on the way out.
Alison Phillips
Journalist + commentator
Kevin Maguire
Associate editor, Mirror
Kevin Schofield
Political editor, HuffPost
Catherine Bohart
Comedian
4:10 - 4:25
CREAT
Less Likes, More Love
Join Kate Bird, EMEA Marketing Director at Snapchat, for a session which looks at the impact of social media's rise on our sense of identity and the toll it takes on our relationships.
Kate Bird
Senior Marketing Director, EMEA, Snap Inc.
4:10 - 4:25
CREAT
Less Likes, More Love
Join Kate Bird, EMEA Marketing Director at Snapchat, for a session which looks at the impact of social media's rise on our sense of identity and the toll it takes on our relationships. By confronting the reality of the "friendship recession" we’ll explore why Snapchat is the antidote to social media, delving into the power of genuine connection and the imperative to uphold values in an ever-changing digital landscape.
Kate Bird
Senior Marketing Director, EMEA, Snap Inc.
4:10 - 4:30
ATTEN
Visuals attract, verbals engage: How brand language is now winning customers and building loyalty faster and cheaper
You can spend as much as you want to win your consumers' attention - but once you've got it, that money's wasted unless you know how to engage them.
Ross Hawkins
Head of Brand, Brompton Bikes
Chris West
Head of Voices, Verbal Identity
4:10 - 4:30
ATTEN
Visuals attract, verbals engage: How brand language is now winning customers and building loyalty faster and cheaper
You can spend as much as you want to win your consumers' attention - but once you've got it, that money's wasted unless you know how to engage them. With more channels than ever before, and rapidly decaying attention spans, the only way to engage consumers effectively is by defining your brand voice so it's authentic and differentiated. But how do you design a brand voice that everyone in the company can use, from the person on the shop-floor, to the CRM team, to the social team, to your 12 different agencies, to your CEO? Find out how Brompton Bikes worked with the world's most successful verbal branding agency to create a stand out voice and cut through.
Ross Hawkins
Head of Brand, Brompton Bikes
Chris West
Head of Voices, Verbal Identity
4:10 - 4:30
BRAND
Boldly Building Sustainably Circular Brands
Anna Valle
Co-founder, Seeds of Colour
Tessa Clarke
Co-Founder & CEO, Olio
Ana Estrougo
Founder + CEO, The Octopus Club
4:10 - 4:30
BRAND
Boldly Building Sustainably Circular Brands
Anna Valle
Co-founder, Seeds of Colour
Tessa Clarke
Co-Founder & CEO, Olio
Ana Estrougo
Founder + CEO, The Octopus Club
4:10 - 4:25
DIGI