Attend

MAD//North returns to Manchester's St John's creative district on 25-26 Feb connect the north’s iconic brands, exciting disruptors, agencies, publishers, tech providers + platforms. 

Frankly, such a buzzing ecosystem with unique specialisms, a culture of collaboration, strong sense of community + industry-leading talent pool deserves a major event that puts the north’s outstanding work, businesses + people on a global stage.

MAD//North isn’t your average dull trade show or yawn-inducing conference. 

Featuring 6,000 industry leaders, superstar speakers, game changing disruptors, £20k brand innovation pitches, experiential activations, parties, DJs + entertainment, we’re putting on a punchy, vibrant + distinctive major festival to create a ‘moment’ where marketing tribes from across the north + beyond gather to learn, connect + talk shop.

2025 Speakers

The 2026 programme is currently in production - subscribe here for speaker alerts + more!

2025 Agenda

Doors Open & Attendee Check-in

Please have your entry QR codes which can be found in the Home Screen of the MAD//UpNorth app ready for scanning.

Welcome to MAD//UpNorth

Headshot of Ian Houghton

Ian Houghton

Co-Founder, MAD//Fest

Headshot of Dan Brain

Dan Brain

Co-Founder, MAD//Fest

Chair's Welcome

Headshot of Simon Lloyd

Simon Lloyd

Chief Marketing and Customer Officer, ex BBC, Virgin Atlantic and Aldermore Bank.

Rory Sutherland in conversation with John Roberts, Founder of AO World

Headshot of John Roberts

John Roberts

CEO and Founder, AO World

Headshot of Rory Sutherland

Rory Sutherland

Vice Chairman, Ogilvy

Who Attends?

80%

of tickets are for top tier brand marketers, agency leaders + media leaders via our complimentary guestlist initiative.

20%

of tickets are available to buy for martech/adtech innovators, platforms + solution/service providers.

MAD//UpNorth ‘26

- Get Involved

Interested in speaking, attending, sponsoring, exhibiting or meeting 6000 industry decision makers? Contact us to get involved with a punchy, vibrant + distinctive meeting of the north’s marketing tribes.

Sponsor//Exhibit at MAD//UpNorth ‘26

6000 attendees. 100% brands, media and disruptors. 0% time wasters.

Venue

MAD//Fest is all about bringing together the industry’s top brands + agencies in cool, creative spaces. So we’re excited to announce a brand new campus format for 2026!

MAD//North will return to St John's - Manchester's new neighbourhood for the creative industries where big name brands, major agencies + innovative businesses are changing the city’s landscape - physically and metaphorically.

And when MAD//North is in town, expect St John's to be buzzing with 6,000 influential marketers, inspiring content, the best solution/service providers, DJs, parties, entertainment, food, drink + much more. Why? To connect the marketing community, inspire new thinking + crystalise what makes the north a creative + innovation powerhouse!

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Enquire Now

Please enquire now for MAD//Up North