THANK YOU FOR BEING PART OF MAD//FEST 2025
The biggest and best MAD//Fest yet, thanks to the thousands of marketers who made it so special. We'll be announcing our next event in Manchester soon, in the meantime you can relive the magic of MAD//Fest on YouTube
1-3 July 2025
The UK’s biggest, buzziest + boldest marketing festival is back on 1-3 July 2025 for 3 explosive days of superstar speakers, networking, brand innovation pitches, masterclasses, experiential activations, food, drinks, parties, DJs + evening entertainment.
Sold out in 2024, we’re going BIG in 2025 with a HUGE festival site bringing 15,000+ brands + agencies together to be inspired, be connected + be clued up on the latest shifts in marketing + advertising.
2024
Highlights
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Richard Ayoade
// Comedian, Actor, Presenter, Writer and Director
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Angela Affinita
// Marketing Director, The Walt Disney Company
Angela Affinita is Director of EMEA Marketing, Disney Consumer Products at The Walt Disney Company. From immersive events to brand campaigns to product launches, Angela has led the creative execution of some of the world’s most beloved consumer products brands such as Mickey & Friends, Disney Princess, Pixar’s Toy Story, as well as Star Wars and Marvel. With over 25 years experience in broadcast and studio entertainment properties, storytelling and creative innovation is at the heart of everything Angela delivers.
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Jimmy Carr
// Comedian + Broadcaster
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Perla Bloom
// Global Sr Comms Planning Manager, Expedia
Perla Bloom is a dynamic global marketing strategy leader, passionate about the intersection of tech, creativity, and culture. She builds brands, creates connected experiences for audiences that solve a problem to reach specific objectives and is a sought-after international speaker at industry events and on podcasts. She currently leading comms planning for Innovation and entertainment at Expedia Group, and before that was at EA Games writing global marketing strategies for iconic games like Battlefield, The Sims, Need for Speed and many more. She also has expertise spanning various sectors, from FMCG to fintech, to Luxury and is passionate about innovation and culture, even writing a newsletter called Culture Meets What's Next, decoding cultural signals that are moulding brands and tech.
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Marta Carreras
// Senior Creative Strategy Director Coca-Cola TM, The Coca-Cola Company
Over 20+ years of expertise in brand building, creating brand strategies and global campaigns for top creative agencies and The Coca-Cola Company.
I started as a Strategic Planner & Account Service Director in the advertisement industry working on international brands for Beiersdorf, Henkel and Coca-Cola among others.
In 2015, I joined The Coca-Cola Company as Head of Content for Western Europe and later expanded my role to Brand Creative Director, where I currently contribute to the development of global campaigns as well as major European programs. I have led the creation of iconic global campaigns, collaborating with large multicultural and multinational teams, driven by a strong belief in the power of insights to connect emotionally with a clear purpose.
Always curious to learn about people and what’s changing in the world, I enjoy embracing change with the ambition to grow and make an impact.
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Sadira E. Furlow
// Chief of Global Brand and Communications / Dean of Dopeness, Tony's Chocolonely
From managing billion-dollar brands to scaling a unicorn startup, Sadira is a true brand + creative marketing genius – with the awards to prove it. Forever fueled by curiosity, she’s architected growth and generated smiles for over 20 different brands, delivering performance with purpose for Lay’s, Happy Money and more. And now, she’s swapped the city that never sleeps for the city that always cycles to lead Tony’s team of impact-makers. A steward of stories, she captures and champions the magic of Tony’s like no other, allowing the brand to reach its greatest potential and impact in cocoa. Heading up both the Creative + Global Brand and Comms teams, she’s responsible for the long-term strategy, culture and brand identity – overseeing the challenger brand marketing that makes us uniquely, undeniably and unreservedly Tony’s. And she does it all without a wand, cape or top hat (but with some fresh new kicks). Pretty magical, eh?
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Vicki Maguire
// Chief Creative Officer, Havas
Vicki is a true inspiration, a sought-after spokesperson and leader in the industry, with a passion and exceptional talent for creative excellence and a determination to make a difference.
Under her dynamic leadership, Havas London has produced bold, culture-busting creative work for big household names and secured its biggest new business wins.
A sought-after judge, Vicki has given her time and talents to the biggest awards shows in the industry, including Cannes Lions as a Jury President and as a Juror for the Dan Wieden Titanium Lions, the LIAs, The One Show and D&AD. She’s twice won Campaign’s Creative Leader of the Year, been named on the IPA’s inaugural iList and become an IPA Fellow for ‘services to advertising’ in its New Year Honours list.
Vicki continues to prove to an industry that is often accused of ageism that wisdom and experience, coupled with fresh, culturally relevant and ground-breaking ideas, is a uniquely powerful combination.
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Trevor Robinson
// ECD & Founder, Quiet Storm
As a creative, Trevor Robinson OBE has been responsible for some of the most famous and talked about advertising of his era from the iconic and multi-award winning ‘You’ve Been Tango-ed’ Orange Slap to the more recent Haribo ‘Kids Voices’ campaign.
In 1995 he set up Quiet Storm, the first agency to write, direct and produce its own work. To this day it’s still one of the few ad agencies where creatives direct their own work.
In 2020 Trevor reignited the Create Not Hate initiative he originally set up in 2007 to open pathways for under represented young people to build creative careers, and mobilised a staggering amount of support. He won the UK Black British Business Award for top senior entrepreneur 2020 and was awarded an OBE in 2009 for his services to charity and advertising.
Trevor is recognised in influencer lists including Debretts 500, Campaign’s A-List, The Drum Top 100 Adverati, the IPA’s iList, and won Oystercatcher’s ‘outstanding, lifetime contribution to the industry’ award. He is a regular main stage speaker at Cannes Lions, where he was president of the Titanium jury in 2021. He was President Jury of 2022’s D&AD Entertainment awards, was named a Campaign top 3 Changemaker of 2021, and was made a lifetime Fellow of the IPA last year.
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Sharry Cramond
// Marketing Director, M&S
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Rory Sutherland
// Vice Chair, Ogilvy
MAD//Insight
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MAD//Fest On Demand: Hexagon Stage
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Tripadvisor, Global Vice President: The Power of Stillness
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Beyond the Wow: How Outernet is Turning Immersive Brand Moments into Measurable Impact
Female Leaders' Club
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Take part in Mentor-up-Close at MAD//Fest 2025
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Rising Stars: The Gen Z Takeover - The new wave of talent is here... bold, unapologetic, and ready to challenge the status quo.
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Is Mandating Office Returns a Step Backward? Why Flexibility is the Future of Work
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