MAD//FEST LONDON WILL RETURN ON 6-8 JULY 2027
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6-8 July 2027
The UK’s biggest, buzziest + boldest marketing festival will return on 6-8 July 2027 for 3 explosive days of superstar speakers, networking, brand innovation pitches, masterclasses, experiential activations, food, drinks, parties, DJs + evening entertainment.
Sold out in 2026, we’re going BIG again in 2027 with another HUGE festival site bringing 15,000+ brands + agencies together for an incredible few days in Shoreditch.
2026
Highlights
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Sarah Barron
// Chief Commercial & Operations Director, Domino's Pizza Group plc
As Chief Commercial & Operating Officer UK&I, Sarah provides end to end oversight of commercial and operational performance at Domino’s. She brings a deep understanding of customers, franchisees and the Domino’s operating platform, and is responsible for helping the business deliver its growth initiatives with pace and discipline.
Sarah joined Domino’s in January 2021 as Chief Marketing Officer. In this role she oversaw digital and data transformation to maximise the return from the brand’s 12 million + active customers. Now 75% of customer orders come from the app. Under her leadership, brand love and consideration have both spiked driven by the launch of the ‘Domin-Oh-Hoo-Hoo’ yodel brand campaign, new sponsorship deals including ITVX and Channel 4 streaming services as well as with award-winning creative PR and social.
She has nearly 30 years’ experience across retail, consumer and hospitality industries, working for international market-leading brands such as Boots, Cadbury and Green & Blacks. Until 2020, Sarah was Chief Growth Officer of Costa Coffee, responsible for the Global Marketing and Growth team.
Sarah sits on the Advisory Council of ISBA, and she is also the Chair of The Partners Foundation - an independent charity that provides help for Domino’s colleagues who may be experiencing personal hardship or need financial assistance.
Outside of work Sarah enjoys long distance running and can often be found clocking up the miles doing marathons and ultramarathons. Most recently she completed the 2026 Marathon Des Sables, where she proudly supported Teenage Cancer Trust.
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Michelle Marks
// Chief Marketing Officer, Trinny London
Michelle Marks is the Chief Marketing Officer at Trinny London, a global, digital-first beauty brand on a mission to help customers fearlessly feel their best self. In her role, Michelle leads the company’s global marketing strategy, driving brand awareness and customer growth as it expands into new markets, including the US.Michelle has extensive experience in marketing and creative leadership. Prior to joining Trinny London, she was Director of Creative Strategy for EMEA at Meta, and Global Director for Digital Brands at Charlotte Tilbury. Her work has been recognised with a place on The Drum’s Rebel 50 list of top CMOs.
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Peter Harbour
// CMO Foods and head of global condiments, Unilever
Pete has worked in major food roles in Unilever for most of his career - across D and D&E markets. He is currently the CMO of the foods business at unilever heading up the global condiments division. Before his current role, as CMO Europe and Head of Marketing North America, Pete led the Marketing in Unilever's two biggest Ice Cream business for over a decade. He has also been GM for Ice Cream UK/l. He loves combining business know-how and brand know-how. His career has also taken him to Unilever's biggest PC categories, managing Dove across the Middle east and part ofthe Vaseline Intensive care brand's early journey to a billion dollar brand. Pete loves the idea of human insights hiding in plain site. He talked at Madfest on this topic two years ago. He loves the Eureka moment when you find it and realise it was sitting there all along in plain view. He is a fan of simple, one step marketing and work that everyone understands in a blink of an eye. He lives in the Netherlands and enjoys the flatlands for his love of cycling. He is a golfer (of sorts) a lover of history and would always rather be moving than static.. He is married with two kids and a dog. He is also knownfor bringing humour to the everyday. In humour, says Pete, can lie great creativity.
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Rajeev Sathyesh
// Marketing Director (CMO), Heineken
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Sam Kelly
// Chief Experience Officer, Virgin
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David Murdin
// Chief Marketing & Experience Officer, Warner Hotels
I’ve been shaping iconic brands globally for over 3 decades now. I love leading experiential brands - those that thrive through the charm, radiance & enjoyment of the experience they furnish to their guests. My work creating experiences began at Egg in the dotcom boom, and I’ve honed my craft leading some fabulous brands including British Airways, Sky Sports, Whitbread, Costa Coffee and Wagamama. I’ve led start-up’s and turnarounds globally across 7 sectors, adding slices of general management experience and consulting through my own business, before finding my way home to the profession I love when I joined Warner as their first CMO in 2024, and I’m looking forward to sharing what we’ve been up to when I take the MAD//Fest stage in July.
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Ben Carter
// Chief Customer, Marketing and Media Officer, Carwow
Ben is the Global Chief Customer, Marketing and Media Officer of CarWow tasked with revolutionising how consumers buy and sell cars. Alongside responsibility for Marketing and Business Growth, Ben also leads Carwow’s retail media business. Prior to joining CarWow in 2022, Ben worked for a number of the UK’s biggest digital businesses in Executive marketing roles helping them drive growth, build their brands and accelerate their digital transformation including Just Eat, Betfair and Notonthehighstreet. Ben who was recently named as one of the Top 100 Most Effective Marketers by esteemed trade publication Marketing Week is also Chair of the Lily Foundation- a charity dedicated to finding a cure and raising awareness of mitochondrial disease and is a Director of Women in Football, a non-for profit organisation that is focused on making football a more acceptable place for women on and off the pitch to work, play and support.
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Swagat Choudhury
// Global Director Digital Commerce, Mars Snacking
Transformation is not just about going digital , it’s about bringing people, data, and creativity together to reimagine what’s possible.I’m a Digital Transformation Leader with two decades of experience driving change across digital technology, content transformation, digital commerce, and digital media for some of the world’s most iconic brands under Mars and Diageo.At Mars Snacking, I lead the Perfect Digital Store, a global capability that combines AI, analytics, and content excellence to help brands show up brilliantly across every digital shelf and shopper journey.My work has always been about connecting strategy to execution simplifying complexity, driving digital adoption, and building teams that blend data, design, and storytelling to deliver measurable business impact.My experience spans:🚀 Digital transformation strategy & capability building🤖 AI-powered content, search , commerce & analytics ecosystems🎯 Change leadership & culture shift in transformation programs💡 Creating connected consumer and media experiencesAs a keynote speaker and Trustee at Dogs Trust, I’m equally passionate about how digital and creativity can drive not just growth but good.Every week, I share reflections, frameworks, and ideas on:✨ Digital transformation & leadership📊 AI and digital commerce evolution🌍 Connected media and consumer ecosystems🎨 Creativity, storytelling & human-centered innovationWith a purpose to inspire and guide people to a better today and a greater tomorrow, my career has been focused on setting up new capabilities and driving business and people outcomes making it genuinely fulfilling to date.If that’s your belief too, follow me here and let’s build what’s next.
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Katie Evans
// Chief Marketing Officer, Burger King
Katie Evans has been with Burger King UK since early 2018 having previously held marketing positions at Gourmet Burger Kitchen and Krispy Kreme.
Since joining, Evans has repositioned the brand, refreshed the agency roster, given the go-ahead for a bolder tone of voice, and instigated brave, creative campaigns to drive relevance and reignite love for the iconic Whopper.
In 2025 she led the BK Not Made By Gordon campaign promoting their new premium Wagyu burger by flipping the script on celebrity endorsements.
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Nina Bibby
// Group Chief Marketing Officer, Barclays
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Naomi Walkland
// CMO, Motorway
Naomi Walkland is a results-driven marketing leader with a track record of building and leading world-class teams and developing innovative marketing strategies at high-growth companies.Currently, she is the Chief Marketing Officer of Motorway, the UK’s fastest-growing car marketplace, where she oversees the company’s brand and product marketing, growth marketing, communications, and business marketingPreviously, Naomi served as the Vice President of Bumble (NASDAQ: BMBL), where she led the international marketing team, driving new customer and revenue growth outside of the US. She was part of the team which took Bumble public in 2021 and built and scaled the marketing team and operations across EMEA (Europe, Middle East, Africa) and APAC (Asia Pacific). Under her leadership, Bumble expanded its brand presence into over 15 markets worldwide. During her tenure at Bumble, Naomi led some of Bumble’s most impactful global campaigns, such as My Love is Black Love, a celebration and representation of Black Love in Britain.Naomi is passionate and committed to diversity and inclusion in the marketing and creative industries. She sits on the global board of The Marketing Society and is an Advisor for OK Mentor, which provides free in-person training and mentorship programs for women graduates looking to break into creative industries.She is an Honorary Fellow of The Marketing Society and has been recognised by Marketing Week and Campaign Magazine as one of the top marketing leaders in the UK.
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Sam Wahab
// Head of Gaming & XR, Charlotte Tilbury
Sam is a Senior Marketing Professional with over 20 years of experience at the forefront of the gaming and entertainment industry, holding pivotal roles at Showtime, MTV, and Red Bull. He joined Charlotte Tilbury Beauty four years ago as their Global Head of Gaming & XR, where he launched the gaming department. Specializing in Gaming, XR, and Entertainment, Sam excels in developing strategic partnerships and innovative campaigns, leveraging trends and digital innovation for impactful marketing strategies, as well as leading and launching new departments.
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Charlie Smith
// Chief Brand Officer, Nothing
Chief Brand OfficerCharlie Smith is Chief Brand Officer at Nothing. The fastest growing smartphone and consumer audio brand in the world with an ambition to become the daring alternative for the next generation of rebellious creatives.Recently awarded by Forbes as one of the World's Most Influential CMOs and named on the Forbes Entrepreneurial CMO 50 list, Charlie's remit at Nothing is to oversee all global brand, image, marketing, communications, and store design whilst reporting to co-founder and CEO Carl Pei.Previously Charlie spent 7 years as Chief Marketing & Communication Officer at Loewe, an LVMH brand which has undergone a transformation in recent years, enjoying a period of rapid growth under the creative direction of British designer Jonathan Anderson and now under Jack McCollough and Lazaro HernandezCharlie began his professional career working at various advertising agencies in the UK and the US, with clients including the BBC, Madison Square Garden, Microsoft, Nestlé, Nike, Nokia, Tiffany & Co and the UK Government. Prior to joining LOEWE, he led the Google account at R/GA London.
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Louis Theroux
// Journalist + Broadcaster
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Dr. Julia Shaw
// Criminal Psychologist & AI Futurist
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Munya Chawawa
// Comedian, Satirist and Actor
Munya Chawawa is a comedic trailblazer, blending razor sharp satire with absurdity to expertly dissect political chaos and critique cultural moments. His viral sketches and thought-provoking comedy have amassed millions of followers and over one billion views to date.His unrelenting creativity has seen him transcend into acting on screen and stage (‘A Midsummer Night’s Dream’, ‘The Sandman’, ‘Rye Lane’), presenting (MOBO Awards, BRIT Awards for ITV2) and broadcasting with BBC Radio 4’s ‘Election Doom Scroll’, Channel 4’s BAFTA nominated ‘How To Survive A Dictator’ and the follow up ‘How To Survive A Dictator: North Korea’ and more recently his acclaimed documentary ‘Wrestling With Trump’. Next year, Chawawa will star in Delia-René Donaldson’s comedy ‘Schooled’ on Channel 4.In 2024, Chawawa launched the initiative 'Black Boys Theatre Club’, a powerful new community-led initiative aimed at opening up the world of theatre to a new generation of young Black boys. BBTC stages regular theatre trips with students aged 12–18 from inner-city schools followed by a trip to Nando's to talk through the play and discuss their experience.
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Sir Martin Sorrell
// Founder & Executive Chairman, S4 Capital Monks
Sir Martin Sorrell is one of the most influential figures in the history of global advertising, marketing and digital transformation.
Over a career spanning four decades, he founded and built WPP into the world's largest advertising and marketing services company before launching S4 Capital in 2018 to create a new-age, digital-first model for the modern era.
Today, S4 Capital and Monks operate across more than 30 countries, partnering with many of the world's leading brands to navigate the convergence of technology, data, creativity and artificial intelligence. Sir Martin is widely recognised for anticipating industry change and helping organisations adapt to it at scale.
A graduate of the University of Cambridge and Harvard Business School, Sir Martin has been ranked among the world's top-performing CEOs by the Harvard Business Review and has been recognised by TIME as one of the most influential people in business.
Beyond his corporate leadership, he is an active investor in emerging technologies, a supporter of educational institutions and charitable causes, and a sought-after commentator on the future of business, media and innovation.
Sir Martin remains at the forefront of shaping how brands connect with consumers in an increasingly digital world.
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Rory Sutherland
// President Emeritus, Ogilvy Consulting UK
Rory Sutherland: Alchemist and Behavioural Science Impresario A lifetime spent working on the creative side of the advertising agency Ogilvy UK has provided Rory with the perfect environment for developing a fascination with the vagaries of human decision making – indeed he sees the world of advertising and marketing as a sort of Galapagos Island for behavioural science. An accidental TikTok star as well as a celebrated speaker and writer, Rory has found his blend of wit and behavioural insight resonates with audiences far beyond the boardroom. It’s this same passion that inspired him to found Ogilvy’s Behavioural Science Practice, a team of psychology graduates who look for unseen opportunities in consumer behaviour, and to write his Book Alchemy: the Surprising Power of Ideas that don’t quite make sense (2019). He has variously been President of the IPA, Chair of the Judges for the Direct Marketing Jury at Cannes and has spoken at TED Global. Rory has also co-written Transport for Humans (with Pete Dyson) and is the technology correspondent of the Spectator Magazine. His 12-week CPD accredited MAD//Masters course helps marketers make sense of accelerated disruption and use a tried and tested mix of creativity, innovation and behavioural science to their competitive advantage.
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Essential MAD//Fest Information for tomorrow
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HIGH TEMPERATURES EXPECTED AT MAD//FEST LONDON 2026
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