Marketing + innovation = everything

“Business has only two functions - marketing and innovation”

- Peter Drucker, legendary business consultant & author

Congratulations. You are the beating heart of business. You create the customer, drive engagement and build trusted relationships. You control the future.

MAD//Fest London is all about bringing together the creatives, techies, pioneers, problem solvers, upstarts, opportunists, do’ers, dreamers and disruptors for a festival of innovation, lateral thinking and big ideas.

Storytelling and creativity combined with analytics-fuelled customer journeys are the lifeblood of customer experience. Customer experience is how brands create meaningful engagement, action and loyalty. Easy? No. Possible? Entirely.

So let’s rise to the challenge of creating match-fit brands and thriving agency models. Tackle GDPR, transparency and ad fraud head on. Get over this confidence crisis, make mischief and seize a unique opportunity for marketers and innovators to emerge as the driving force of the next golden era of business.