Take on the challenge

Fix//it

Hear the world’s top brand, agency, media and tech leaders fix today’s challenges in 20 minutes. 100% bull sh*t free.

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Marketing + innovation = everything

“Business has only two functions - marketing and innovation”

- Peter Drucker, legendary business consultant & author

Congratulations. You are the beating heart of business. You create the customer, drive engagement and build trusted relationships. You control the future.

MAD//Fest London is all about bringing together the creatives, techies, pioneers, problem solvers, upstarts, opportunists, do’ers, dreamers and disruptors for a festival of innovation, lateral thinking and big ideas.

Storytelling and creativity combined with analytics-fuelled customer journeys are the lifeblood of customer experience. Customer experience is how brands create meaningful engagement, action and loyalty. Easy? No. Possible? Entirely.

So let’s rise to the challenge of creating match-fit brands and thriving agency models. Tackle GDPR, transparency and ad fraud head on. Get over this confidence crisis, make mischief and seize a unique opportunity for marketers and innovators to emerge as the driving force of the next golden era of business.

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Sponsors & Partners

Attest - The power to know
Vizeum
Tribe Influencers
Tapjoy
London and Partners
The Mayor of London
Brightcove
Revjet
Audience Project
Co:Cubed
Digital Element
Live Intent
Anything Agency
Vertical Leap
Beemray
Adverity
Tink Labs
Advertising Association
WARC
Tech London Advocates
EGTA
The Nurture Network
Brad
Videonet
Bizibl Marketing
Ginger May
Fitch Brew Co
Shootsta
eye/o

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