Take on the challenge

Fix//it

Hear the world’s top brand, agency, media and tech leaders fix today’s challenges in 20 minutes. 100% bull sh*t free.

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Marketing + innovation = everything

“Business has only two functions - marketing and innovation”

- Peter Drucker, legendary business consultant & author

Congratulations. You are the beating heart of business. You create the customer, drive engagement and build trusted relationships. You control the future.

MAD//Fest London is all about bringing together the creatives, techies, pioneers, problem solvers, upstarts, opportunists, do’ers, dreamers and disruptors for a festival of innovation, lateral thinking and big ideas.

Storytelling and creativity combined with analytics-fuelled customer journeys are the lifeblood of customer experience. Customer experience is how brands create meaningful engagement, action and loyalty. Easy? No. Possible? Entirely.

So let’s rise to the challenge of creating match-fit brands and thriving agency models. Tackle GDPR, transparency and ad fraud head on. Get over this confidence crisis, make mischief and seize a unique opportunity for marketers and innovators to emerge as the driving force of the next golden era of business.

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Sponsors & Partners

Ogury
Fetch
Shootsta
Ammi
Lumen
Elium
Neuroinsight
Miq
Somo
ALF Insight - Powering Business Growth
Vertis Media
ContentCal
Relative Insight
User Conversion
Celtra
Tug
Outbrain
Parsec
Pax
Impact
Iponweb
Opinary
Mobvista
Ligatus
Red Eye
Takumi
Attest
Vizeum
Tribe
Tapjoy
London and Partners
Brightcove
Taboola
Revjet
Audience Project
Digital Element
Live Intent
Vertical Leap
Beemray
Adverity
eye/o
Tink Labs
Handy
The Mayor of London
Co:Cubed
Anything Agency
Mobile Industry Eye
Advertising Association
WARC
Tech London Advocates
Shiny New Object Podcast
EGTA
The Nurture Network
Brad Insight
Videonet
Bizibl Marketing
Ginger May
Fitch Brew Co
Branded Content Marketing Association
Marketing Society
ISBA
Advocate for Quality Original Digital Content
Business Insider
World Federation of Advertisers

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