Why does MAD//Fest work?

Launched in 2018, MAD//Fest was a plucky new challenger. Since then, we’ve connected thousands of martech/adtech firms, publishers, agencies + content businesses with high profile clients. We’ve SOLD OUT every single year. We’ve grown fast to become the UK’s biggest + most awarded industry shindig.

Our unique invite-only model, commercial proposition + lively event experience continues to disrupt the event industry + deliver new business for our sponsors + exhibitors, who come back every year. And just like the early days, we haven’t lost our distinctive flair or appetite for making events better for everyone!

Here’s why our clients love working with us:

1. 15,000+ attendees, 80% buyers - we make more conversations count thanks to our invite-only at scale audience model. Why is this important? We flip the ratio of buyers:suppliers giving your commercial team a kid in a sweet shop opportunity to pitch + convert new business.

2. Leads, data + connections - MAD//Fest is purposely designed to help you feed your pipeline with warm leads, relevant data + new connections made over a few drinks + bite to eat. We give you all the touchpoints, technologies + tools you could possibly need to prove ROI.

3. We give you the platform - want to speak alongside the world’s top brands, agencies + entrepreneurs? At MAD//Fest you can share the stage with the industry’s most influential leaders, drive awareness of what you do + demonstrate how you can address the challenges of modern marketing.

4. It’s easy + cost-effective to activate - whatever your budget, brand or taste, we’ve got a funky + effective solution for you. Bespoke or off the peg, we work tirelessly to ensure you get the best possible ROI (and look like a superstar next time you ask your boss for something).

5. It’s not boring - is a bog standard dull expo, corporate conference or shell scheme on-brand for you? If so, MAD//Fest probably isn't for you. If on the other hand you want to create imaginative + engaging experiences, entertainment + educational opportunities, you’ll love being involved in our lively + colourful show!

6. Big or small but always cool - Whether you want to exhibit with the simplicity of a picnic table, cabana or beach hut, speak on-stage alongside top CMOs + marketing leaders, run your own bespoke experience or even take over your own nightclub, we’ve got an on-brand + effective opportunity for all tastes + budgets.


'Exhibit' is the wrong word for MAD//Fest.
We give you the platform + right audience to create a powerful activation that'll engage clients, immerse customers in what you do + drive positive ROI.

So forget about the hassle, costs + frustrations of creating humdrum exhibition stands + let your brand shine whilst we do the hard work.

From a simple picnic table + parasol to an immersive content experience or even running your own nightclub, we’ve got an idea + opportunity to put you in touch with your client wishlist.

Contact info@madfestlondon.com to find out more.

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